General General 3 min read

Humble beginnings

American companies that started in a garage

Image: Cristian Iorga

Great companies don’t always begin in shiny office towers or corporate campuses. In fact, some of America’s most influential brands started in the most ordinary place imaginable: a garage. With limited money, basic equipment, and a big idea, a few determined founders managed to build businesses that eventually changed entire industries. Sometimes all it takes is a garage, a few tools, and the determination to turn a simple idea into something extraordinary. Below are ten well-known American companies whose journeys began in garages before becoming global household names.

1
Apple

Image: Laurenz Heymann

Apple Inc. famously started in 1976 in the Los Altos garage of Steve Jobs’ parents. Jobs and Steve Wozniak assembled early versions of the Apple I computer there, selling circuit boards to local computer hobbyists.

What began as a small project between two friends eventually grew into one of the world’s most valuable companies, producing iconic products like the iPhone, Mac, and iPad.

2
Amazon

Image: Marques Thomas

Amazon began in 1994 when Jeff Bezos launched an online bookstore from the garage of his rented home in Bellevue. Early operations included simple desks and computers connected to the growing internet.

From selling books online, Amazon rapidly expanded into nearly every retail category and eventually became one of the largest e-commerce and cloud computing companies in the world.

3
Google

Image: Karollyne Videira Hubert

Google started in 1998 in a garage rented from Susan Wojcicki in Menlo Park. Founders Larry Page and Sergey Brin worked there while developing their revolutionary search engine.

Their algorithm dramatically improved how people found information online, and the company quickly grew into a global tech powerhouse that now operates under Alphabet Inc.

4
Hewlett-Packard

Image: Rubaitul Azad

Hewlett‑Packard, often called HP, was founded in 1939 by Bill Hewlett and Dave Packard in a small garage in Palo Alto.

Their first product was an audio oscillator used by sound engineers, including early customers at The Walt Disney Company. That modest workspace is now considered the birthplace of Silicon Valley.

5
Disney

Image: Seif Abukhalaf

The Walt Disney Company traces part of its origin to a garage studio used by Walt Disney and Roy O. Disney in the early 1920s in Los Angeles.

Working with minimal equipment, the brothers produced early animated films that would eventually lead to the creation of Mickey Mouse and a global entertainment empire.

6
Harley-Davidson

Image: Nathan Dumlao

Harley‑Davidson began in 1903 in a small wooden garage in Milwaukee. Founders William S. Harley and Arthur Davidson built their first motorcycle prototype there.

The company grew steadily and became one of the most iconic motorcycle brands in the world, known for its powerful engines and loyal fan base.

7
Mattel

Image: Sean Bernstein

Mattel began in 1945, when Harold Matson and Elliot Handler started making picture frames in a garage workshop in Los Angeles.

Leftover frame scraps were used to create dollhouse furniture, which became so popular that the company shifted its focus to toys. Mattel would later introduce famous products like Barbie and Hot Wheels.

8
Dell

Image: Greg Rosenke

Dell Technologies was founded by Michael Dell in 1984. While the company began in his college dorm room at the University of Texas at Austin, early operations soon moved into a small garage workspace where computers were assembled and upgraded.

Dell’s direct-to-consumer sales model helped transform the personal computer industry and made the company one of the world’s largest PC manufacturers.

9
Yankee Candle

Image: Rhamely

Yankee Candle began in 1969 when teenager Michael Kittredge II made a homemade candle in his family’s garage in South Hadley as a Christmas gift.

Neighbors wanted to buy the candles, and the small hobby quickly turned into a thriving business. Today, the brand is one of the most recognized names in scented candles.

General General 4 min read

Not as common as you think

Aren’t doggy bags and tipping not the norm when dining abroad?

Image: Diane Picchiottino

Dining in the U.S. comes with its own set of unwritten rules. Many of these customs feel perfectly normal to Americans, but can surprise visitors from other parts of the world. From how meals are served to how bills are paid, there are many differences that we only notice when we visit other countries. Take a look at 12 of these habits you probably take for granted, but that are uncommon outside of the U.S.

1
Tipping is expected, not optional

Image: Sam Dan Truong

In the U.S., leaving a tip is considered part of the cost of the meal, not a bonus . Diners typically add 15 to 20 percent to the bill, especially in full-service restaurants.

This practice exists because many servers earn lower base wages and depend on tips. In many other countries, service charges are already included in the bill, making the American system feel unusual or even confusing.

2
Free refills are the norm

Image: Roman Kraft

Many American restaurants offer unlimited refills on soft drinks, iced tea, and coffee . Once you order a beverage, it often keeps coming at no extra cost.

Elsewhere, each drink is typically billed separately, and refills are rarely free. For visitors to the U.S., this can feel surprisingly generous compared to their dining experiences at home.

3
Ice comes with everything

Image: Giorgio Trovato

In the U.S., drinks are often served filled with ice, whether it’s soda, water, or even juice . It’s considered a refreshing standard, especially in warmer climates.

In many other countries, ice is used sparingly or avoided altogether. Some people prefer drinks at room temperature, making the American preference for ice stand out immediately.

4
Portions are huge

Image: Sanjip Kadel

American restaurant portions are known for their size. Many meals are large enough to serve more than one person or to provide leftovers for later .

In contrast, other countries tend to serve smaller, more balanced portions. The American approach reflects a culture of abundance, but it can be unexpected for first-time visitors.

5
Taking leftovers home is typical

Image: Roberto Catarinicchia

Asking for a take-home container, also known as a "doggy bag," is a normal part of dining in the U.S. Restaurants are prepared for it, and many people expect to leave with leftovers.

In some countries, this practice is less common or even discouraged. The American "doggy bag" reflects both larger portion sizes and a practical approach to reducing food waste.

6
Waiters check in frequently

Image: Negley Stockman

In the U.S., servers often return to the table several times during a meal . They may ask how everything tastes, refill drinks, or check whether anything else is needed.

While meant to be attentive, this can feel intrusive to foreign visitors. In many other cultures, less interruption is preferred, and diners typically signal the server only when necessary.

7
Customizing your order is normal

Image: Artur Tumasjan

In the U.S., it's common to request changes to a dish, such as removing ingredients or adding extras . Restaurants are usually flexible and expect these requests.

In other parts of the world, altering a menu item may be frowned upon. The American habit reflects a strong emphasis on personal choice and individual preferences.

8
Tap water is served automatically

Image: Sugarman Joe

In American restaurants, a glass of tap water is often brought to the table without being requested . It is typically free and refilled throughout the meal.

In many other countries, bottled water is the default and must be ordered separately.

9
Meals tend to move quickly

Image: Louis Hansel

Dining in the U.S. often follows a faster pace. Food arrives quickly, and the bill may be brought shortly after the meal is finished .

In contrast, in many other cultures, meals are meant to be long, relaxed experiences. The American approach reflects efficiency and a faster daily rhythm.

10
Splitting the bill is common

Image: Vitaly Gariev

In the U.S., restaurants commonly allow separate checks , making it easy for each person to pay their share. This is especially helpful in group settings.

In many other countries, splitting the bill can be more complicated or is actively discouraged. The American system emphasizes convenience and individual responsibility at the table.

11
Sweet foods are common at breakfast

Image: Brian J. Tromp

Breakfast in the U.S. often includes sweet items such as pancakes, waffles, pastries, or cereal, alongside eggs, bacon, and toast. Syrup and sugar are common additions at the start of the day.

In many other countries, breakfasts tend to be exclusively savory, featuring foods like bread, cheese, or eggs. The American preference for sweetness can feel like a treat to visitors.

12
Dining is generally casual

Image: Dan Gold

While there are many exceptions at five-star, fine dining establishments, American dining culture is typically relaxed, with fewer formal rules about dress or behavior . People often eat out in casual clothing and informal settings.

In other countries, meals, especially dinner, can be more formal events. The American style reflects a focus on comfort rather than tradition.

General General 5 min read

Say cheese!

Did you know American cheese is not actually cheese?

Image: Jonathan Borba

Few foods trigger as much heated debate as the neon-orange, perfectly square slice of American cheese. To culinary purists, it’s an industrial piece of rubber. But to the backyard grill master and the late-night grilled cheese enthusiast, it is a scientific masterpiece of consistency and meltability. The truth is, American cheese has been both witness and party to U.S. history, from World War I to Apollo missions. Before you peel back the wrapper on your next slice, let’s dive into 10 mind-melting facts that prove American cheese is one of the most fascinating—and misunderstood—innovations in food history.

1
It was invented in Switzerland

Image: NastyaSensei

While the name suggests a US origin, the technology that created American cheese actually began in the heart of the Alps. It was developed in 1911 by Swiss researchers Walter Gerber and Fritz Stettler, who were looking for a way to extend the shelf life of their country’s famous Emmental cheese.

The problem with traditional cheese is that it eventually dries out, molds, or separates into a greasy mess when heated. By shredding the cheese, adding sodium citrate, and heating it, the Swiss duo discovered they could create a stable, smooth product that didn't separate. While they weren't trying to create "American" cheese as we know it today, their emulsification process laid the foundational science for every single-wrapped slice produced today.

2
It was popularized by a Canadian

Image: Martylunsford, CC BY-SA 4.0, via Wikimedia Commons

The man responsible for the global dominance of American cheese was James L. Kraft. Ring any bells? Kraft was a Canadian immigrant who moved to Chicago in 1903. While he didn't invent the concept of processed cheese, he perfected the industrial scale of its production and marketing.

Kraft noticed that retailers struggled with cheese spoilage; if a wheel of cheddar didn't sell quickly, it was a total loss. He experimented with various methods of heating and blending cheese until he found a formula that could be canned and shipped long distances without spoiling. In 1916, he received a patent for his "processed cheese," and during World War I, the U.S. government purchased millions of pounds of it for soldiers, cementing its privileged place in the American diet.

3
It was almost called "Embalmed Cheese"

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

When processed cheese first hit the market, it had its detractors. Traditional cheesemakers were horrified, and so were pure food advocates. These critics argued that the product shouldn't even be called cheese. They’ve even gone so far as to call it "embalmed cheese" because of its unnaturally long shelf life and the chemical emulsifiers used to keep it stable. Yet, Kraft’s marketing prowess and the sheer convenience of the product ultimately won the naming battle. At least in the court of public opinion.

4
Technically, it isn’t cheese

Image: RDNE Stock project

Kraft may have won the battle among the people, but legally, American cheese is not considered cheese. If you look closely at the packaging, you will rarely see the word "cheese" on its own. Because of strict FDA regulations, most varieties are legally classified as "Pasteurized Process Cheese Product" or "Pasteurized Process American Cheese Food."

To be labeled "cheese," a product must be made primarily of milk, salt, and enzymes. Processed American cheese, however, is made by blending real cheese—usually cheddar or Colby—with emulsifying salts, whey, and sometimes extra milk or fats.

5
Any cheese can be made into American cheese

Image: Edita Brus

The term "American cheese" refers more to a process than a specific flavor. In theory, you could make "American-style" brie, blue cheese, or parmesan. The defining characteristic is the addition of an emulsifier, which breaks down the proteins and allows the fats and water to stay together.

In fact, some high-end chefs now make their own artisanal American cheese with aged cheddars processed with sodium citrate to create a slice that has the complex flavor of an expensive block but the melting point of a Kraft Single.

6
It isn’t naturally yellow

Image: jianwei zhu

The vibrant orange-yellow hue of American cheese is entirely a cosmetic choice. Traditionally, cheese color varied by the season; when cows ate fresh grass in the summer, their milk contained more beta-carotene, leading to a naturally yellowish cheese. To make their cheese look high-quality all year round, cheesemakers began adding dyes.

American cheese takes this tradition to the extreme. It is typically colored with annatto, a seed from the achiote tree. Without this dye, American cheese would be a pale, creamy white, which is how it is sold in many delis as "White American". Yes, that’s right, there is no flavor difference between the white and yellow versions.

7
It has an extremely low melting point

Image: Vinícius Caricatte

The scientific superpower of American cheese is its meltability. Traditional cheeses have a protein structure that tightens when heated, which is why a slice of aged cheddar on a burger often results in an oily puddle and a rubbery clump.

Because of the emulsifying salts, the proteins in American cheese can withstand heat without clumping together. This gives it an incredibly low and stable melting point, transforming the slice into a silky sauce. This is why it remains the undisputed king of grilled cheese sandwiches.

8
It’s been in space

Image: NASA, Public domain, via Wikimedia Commons

When you're hurtling through orbit in a cramped capsule, you need food that is stable, easy to eat, and won't crumble into thousands of tiny, electronics-clogging pieces. American cheese fit the bill perfectly for early NASA missions.

Processed cheese in tubes or cubes was a staple of the Apollo missions. Because it doesn't separate or sweat oil in varying temperatures and pressures, it was one of the few dairy products that could reliably provide flavor and calcium to astronauts.

9
It helped bring cheese to the masses

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

Before the advent of processed cheese, cheese was often a seasonal luxury. It was difficult to transport, expensive to store, and highly variable in quality. James L. Kraft’s invention changed that. By creating a product that was uniform in flavor and shelf-stable, he made cheese affordable and accessible to every corner of the United States.

10
The U.S. Government once gave it out

The U.S. government not only bought tons of American cheese during World War I. In the 1980s, the term "government cheese" became a thing. During a period of dairy surpluses, the government bought millions of pounds of cheese to prop up prices for struggling farmers.

To avoid letting it rot, the Reagan administration began distributing five-pound blocks of cheese to low-income families, seniors, and schools. For many who grew up in that era, that pale orange processed cheese was a lifesaver.

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.