History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

Geography Geography 4 min read

Discovering America

What's the easternmost point of the US? If you say Maine, think again!

Image: Jon Sailer

We’ve all picked up "facts" about the fifty states somewhere along the way, but not all of them hold up. Some are half-truths passed around for generations , others are just plain wrong. So, in an attempt to set the record straight once and for all, we’ve gathered some fun truths that clear up the biggest mix-ups about our states.

1
Arizona skips Daylight Saving Time

Image: Christoph von Gellhorn

This is partly true because most of the state doesn’t bother with Daylight Saving Time . They stopped changing the clocks back in 1967. The exception is the Navajo Nation, which stretches into Utah and New Mexico and keeps DST so all its communities stay on the same schedule. Now, as for the smaller Hopi reservation, inside the Navajo Nation, it sticks with Arizona time… Yes, quite confusing if you’re not a local.

2
Georgia isn’t really the Peach State

Image: Jessica Furtney

Georgia loves its peaches, sure, but the state’s top fruit money-maker is actually blueberries . In recent years, blueberries have brought in several times more cash for farmers than peaches. Meanwhile, California grows far more peaches than Georgia ever has. The nickname stuck from the old days when Georgia peaches were famous for their flavor, not their volume. So while the pride is real, the peaches aren’t quite the powerhouse people may think.

3
Nevada didn’t record the hottest US temperature

Image: tommao wang

You probably think of Nevada’s desert heat as unmatched, but the all-time record belongs to California’s Death Valley . In July 1913, it hit a mind-melting 134 degrees Fahrenheit, the hottest temperature not only in America but the hottest ever recorded on Earth!

4
Minnesota doesn’t have the most lakes

Image: Tom Conway

Minnesota proudly calls itself the "Land of 10,000 Lakes," but that’s selling itself short… The real number is closer to 12,000. However, Alaska wins this battle . The state has more than 3 million lakes over five acres in size. In fact, Alaska contains over 40 percent of the nation’s surface water. If you love fishing, kayaking, or just staring at a quiet stretch of water, the true lake capital of America is far up north.

5
Pineapples aren’t native to Hawaii

Image: Christian Joudrey

Pineapples are everywhere in Hawaiian imagery, but the plant actually comes from South America , mainly Paraguay and southern Brazil. Spanish explorers likely brought them to Hawaii in the 1500s after spreading them across the Pacific to places like the Philippines and Guam. Hawaii’s climate turned out to be perfect for growing them and by the 1900s, the islands were producing so many pineapples that the fruit became a symbol of Hawaii itself.

6
Maine isn’t the country’s easternmost point

Image: Chris Henry

If you’re a Geography geek, you’ll love this one. You might picture Maine’s rocky coast as the eastern tip of America, but the actual easternmost point is thousands of miles away, on Alaska’s Semisopochnoi Island in the Aleutians. How is that possible? Well, that’s because it crosses the 180th meridian, putting it in the Eastern Hemisphere. That means part of Alaska technically sits farther east than anywhere in Maine.

7
The biggest US earthquake didn’t happen in California

Image: Lala Miklós

California has suffered some big earthquakes in its history, but the most powerful earthquake in America struck Alaska in 1964 . It hit Prince William Sound with a magnitude of 9.2. It was so strong it shook the ground for four and a half minutes and triggered massive tsunamis. In today’s dollars, the damage would total more than $2 billion. Alaska sits on a collision zone of tectonic plates, making it one of the world’s most seismically active regions.

8
The Everglades isn’t America’s biggest swamp

Image: Joshua J. Cotten

A lot of people picture the Florida Everglades when they think of swamps, but technically, the Everglades isn’t a swamp at all. The real title of the largest swamp in the United States goes to Louisiana’s Atchafalaya Basin , which spans about 1.4 million acres. This swamp has a vast mix of cypress forests, bayous, and marshes, and it’s more than twice as productive as the Everglades when it comes to wildlife and plant life.

9
Big cities aren’t always capitals

Image: Mackenzie Cruz

It surprises people how often the biggest city isn’t the state capital . New York City? Not the capital… Albany is. Chicago? Nope, that honor goes to Springfield. Pennsylvania’s capital isn’t Philly or Pittsburgh, it’s Harrisburg. Even California’s capital isn’t L.A. or San Francisco, it’s actually Sacramento. Out of fifty states, only seventeen have their most populous city as the capital.

10
Alaska isn’t divided into counties

Image: Rod Long

Alaska likes to do things its own way. Instead of counties, it’s split into boroughs , and a massive area known as the Unorganized Borough has no local government at all. People out there don’t pay property taxes, but that freedom comes with challenges, limited services, fewer job options, and tough living conditions.

General General 4 min read

America’s favorite

Is your dog on this list? America's 10 favorite breeds

Image: Joel J. Martínez

According to recent statistics, about 66% of American homes have a pet, and dogs are the clear favorite. How popular are they? It turns out that 65 million US households own at least one dog. So which breeds top the list? Which ones claim the crown as the most chosen in American homes? Join us to see if your favorite breed makes the ranking.

1
French Bulldog

Image: Karsten Winegeart

The French Bulldog has held the title of the most popular dog breed in the US since 2022. Their friendly and adaptable nature, combined with their small size, makes them perfect companions for people living in apartments or smaller homes. They may snore a little when they sleep, but that only makes them even cuter.

Just be cautious around water. Despite their bold personalities, French Bulldogs are not strong swimmers. So it’s important to supervise them closely near pools, fountains, or any other body of water.

2
Labrador Retriever

Image: Grant Durr

In second place, we have the beloved Labrador Retrievers, who were surpassed by French Bulldogs only in 2022. For more than three decades, the sweet Labrador was America’s favorite dog, and for good reason.

Known for their outgoing and gentle temperament, they get along wonderfully with adults, children, and even other animals. Their intelligence and sensitivity also help them stand out not only as loyal family pets and hunting companions, but also as therapy and service dogs.

3
Golden Retriever

Image: Taylor Sondgeroth

Right behind Labradors are Golden Retrievers, the good guys of the neighborhood. With their warm temperament and endless energy, they’ve earned the number three spot among the most popular breeds. Often described as "people pleasers," Goldens are more than just obedient; they’re quick learners who are always eager to join you on any adventure.

4
German Shepherd

Image: Steve Smith

Fourth on the list are German Shepherds, elegant, impressive dogs renowned for their loyalty, intelligence, and ability to learn quickly. Unlike Labradors and Golden Retrievers, however, they often have a more serious image, largely because they’re commonly associated with police work, search and rescue, and service roles. Naturally protective, they tend to be reserved at first but become affectionate with those they trust.

Do you remember Rin Tin Tin? He was a great example of the breed and helped bring German Shepherds to worldwide fame.

5
Poodle

Image: Steven Van Elk

It’s hard to write a paragraph about Poodles, not because we don’t have anything to say, but because it’s easy to be distracted by all that cuteness. Ranked fifth among the most popular breeds, Poodles also rank among the most intelligent dogs in the world. Their extraordinary smarts and enthusiasm to learn come from their history as skilled hunting dogs and even circus performers. Thanks to their obedience, agility, and strong bond with people, they continue to hold a top spot among America’s favorite breeds.

6
Dachshund

Image: Christopher Cassidy

In sixth place are the adorable Dachshunds. Famous for their long bodies, short legs, and big personalities, these dogs weren’t in the top rankings a decade ago. Many believe their surge in popularity has been fueled in part by viral internet videos showcasing their charm and humor. But don’t let their small size fool you: Dachshunds may be small, but their deep, bold bark makes them sound much bigger than they really are.

7
Beagle

Image: Marcus Wallis

Beagles come in seventh place, though if there were a contest for best ears, they’d surely take first. They’re loved not only for their adorable looks but also for their intelligence and, above all, their extraordinary sense of smell. Originally bred as rabbit-hunting hounds, Beagles have a highly efficient nose and a powerful tracking instinct.

8
Rottweiler

Image: Joash Viriah

With their striking appearance and muscled bodies, Rottweilers naturally command respect. Known for their loyalty and strong protective instincts, Rottweilers are a favorite among families who have enough space for these large, energetic dogs.

Did you know they’re considered one of the oldest surviving dog breeds? It’s true! Their ancestors are believed to have accompanied the legions of the ancient Roman Empire, where they were used to herd and guard livestock.

9
Bulldog

Image: Sébastien Lavalaye

They may have a grumpy look, but Bulldogs are incredibly sweet and calm. Ranked number nine on the list, this lovable breed is a great choice for anyone looking for a dog that easily adapts to their home and lifestyle. While they’re not exactly lazy, Bulldogs do enjoy taking plenty of breaks and conserving their energy, often choosing a cozy spot on the couch over a run around the block. Plus, with those funny faces, you’ll never run out of excellent pictures.

10
German Shorthaired Pointer

Image: Marie-Pier Fillion

Last on this list, but still among the most popular breeds in the country, the German Shorthaired Pointer is admired for its elegance and presence. Originally bred in Germany as versatile hunting dogs, this breed excels at pointing, retrieving, and tracking. With their boundless energy, German Shorthaired Pointers are best suited to homes with plenty of outdoor space, as their athletic build and enthusiasm also help them shine in a wide range of dog sports.

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.