1

Cinnamon Toast Crunch

Image: Diana Polekhina

Introduced in 1984 by General Mills, it was designed to be the cereal version of cinnamon toast. It is made from a mix of wheat and rice, and covered in cinnamon sugar. Besides breakfast, Cinnamon Toast Crunch is also popular as a snack on its own, in trail mixes, or as a crunchy topping.

2

Lucky Charms

Image: FlyD

Another General Mills classic, this "magically delicious" cereal features a mix of toasted oat pieces and colorful marshmallows. Besides the original flavor, there are several varieties of Lucky Charms, including Chocolatey Chocolate, S'mores, Berry Swirl, and Minis. A breakfast classic for many decades, one of its most famous features is its mascot, Lucky the Leprechaun.

3

Kellogg’s Raisin Bran

Image: Andreas Haslinger

One of Kellogg’s better-known "healthy" options, Raisin Bran is popular as a source of fiber. It was originally a copy of another cereal of the same name, but after a legal battle, it was determined that "raisin bran" was too descriptive to be a trademark, popularizing the name as a generic term for this type of cereal. What makes it so popular? Its name and marketing have long contributed to the perception of it as a "healthy cereal."

4

Cheerios

Image: Liia

Did you know that the original name of Cheerios was CheerieOats? It was introduced in the 1940s by General Mills, and it is a popular choice due to its whole-grain oat base, low sugar, no cholesterol, and the fact that it is gluten-free. Unlike many other cereals, the original version is not the most popular; it has been surpassed by the Honey Nut flavor.

5

Life

Image: M Alazia

Introduced by Quaker Oats, Life cereal gained popularity through a famous marketing campaign featuring a picky eater named Mikey, one of the longest-running ads in American television history. Life is marketed as a healthy, whole-grain choice without artificial flavors or colors, and has several flavors besides the original.

6

Frosted Flakes

Image: engin akyurt

Did you know that cornflakes were invented by the brother of the founder of Kellogg’s? One of Kellogg’s most well-known cereals worldwide, Frosted Flakes was developed when sweet cereal became increasingly more popular. To boost its appeal to children, the cereal was introduced alongside a mascot, Tony the Tiger, now one of the most recognizable characters in the industry.

7

Cocoa Puffs

Image: Brands&People

One of the first chocolate cereals to exist, Cocoa Puffs is certainly among the most popular. Developed in the 1950s by General Mills, it initially used Hershey’s cocoa. Cocoa Puffs’ popularity is not limited to the American market. It is also a top seller in Canada, Europe, and Latin America, where it is commercialized in partnership with Nestlé under the name Nesquik.

8

Froot Loops

Image: Haley Owens

After Kellogg’s unsuccessfully tried to create a competitor to Cheerios, the company was left with specialized equipment designed to produce O-shaped cereal. Rather than scrap it, Kellogg’s used the machinery to develop a new, colorful cereal, along with a new mascot, Toucan Sam. Although the different colors in Froot Loops are meant to suggest different flavors, Kellogg’s has confirmed that they all taste the same.

9

Honey Bunches of Oats

Image: Benyamin Bohlouli

Originally called Battle Creek, this popular cereal was the result of experimentation. Released by Post in the 1980s, it was developed when one of the company’s employees mixed several existing cereals. After some feedback, honey was added to the mix, and it was renamed Honey Bunches of Oats.

10

Rice Krispies

Image: Emma Miller

Developed in the 1920s, Rice Krispies is not only one of Kellogg’s most iconic products but also one of the most popular cereals in America. Its famous "Snap, Crackle, Pop" slogan was inspired by the sounds the cereal makes when milk is added and was later adopted as the names of its three mascots.

1

Sloth

Two-toed sloths are the species most commonly allowed as pets in the U.S. However, they require special care, a suitable environment, and—since they can live up to 30 years—a committed owner. Alabama, Indiana, Iowa, Kansas, Minnesota, Michigan, Mississippi, Montana, New York, Nevada, North Carolina, Oregon, and Texas allow ownership of two-toed sloths without a permit. Other states may require a license.

2

Caiman

One would think that Caiman Central (commonly known as Florida) might allow its residents to own caimans as pets, but it’s actually the contrary: they are considered invasive and dangerous, so depending on the species, they are either illegal to own or require a permit. However, the state of Tennessee allows ownership of dwarf caimans without a permit.

3

Elk

The United States has a large elk population across many states, both wild and domesticated, and many states will allow you to own them as livestock with a proper license. If you’ve always dreamed of having a pet elk, there’s good news: in Alaska, you can legally own a domesticated elk, as long as it was not captured from the wild.

4

Bison

Bison can be found across all 50 states, either in the wild or raised as livestock on ranches. However, not all states permit private ownership of them. In most states, some sort of permit is required to raise bison as cattle, with varying degrees of difficulty. Once again, Alaska offers a solution for bison enthusiasts: like elk, bison can be kept as pets, provided they are domesticated and not captured from the wild.

5

Sugar Glider

These small possums make good pets because they are social, playful, cuddly, and form strong bonds with their owners. However, they are exotic pets and require specialized care, a specific diet, and proper maintenance. Most states allow sugar gliders to be owned without a permit, but Georgia, New Mexico, and parts of New York require a license. In Hawaii, California, and Alaska, owning a sugar glider is illegal.

6

Kangaroo

Surprisingly, many states allow kangaroos and wallabies as pets. Some states may require a license, but Arizona, Colorado, Oklahoma, and Oregon classify them as "uncontrolled" exotics, so no permit is needed. Kangaroos and wallabies are completely banned as pets in Connecticut, Georgia, Maine, and New Hampshire.

7

Fennec Fox

Native to North African deserts, fennec foxes are the smallest fox species, characterized by their large ears. You can legally own them without a permit in Arkansas, Illinois, Indiana, Louisiana, Michigan, Mississippi, Nebraska, Ohio, Oklahoma, Tennessee, and New York (though not in New York City). The rest of the states either require a permit or deem it illegal.

8

Kinkajou

These adorable mammals, also known as honey bears, are related to raccoons and coatis. There are no federal laws restricting kinkajou ownership, but several states either prohibit them or require a permit. States that allow ownership without a permit include Arizona, Kansas, Michigan, Nevada, New York, North Carolina, Oregon, Texas, and Virginia.

9

Python

When it comes to permits, not all snakes are treated the same. Regulations depend on how dangerous a species might be and the potential impact on local ecosystems if released. Following this logic, not all pythons are equally restricted: species such as the Burmese or Indian python are illegal in many states, while others, like the Ball python, are legal without a permit in Arizona, Arkansas, Illinois, Massachusetts, Montana, Oregon, Rhode Island, and Vermont.

10

Tarantula

Tarantulas are not banned in any state, but some species might be restricted and require a special permit, in particular those considered an endangered species or potentially invasive. So, if you dream of having a pet spider, check your state laws first to ensure your desired species will not cause you legal problems in the future.

1

The Gerber Baby - Gerber Baby Food

For decades, parents opening a jar of Gerber baby food saw the same sweet, sketched baby face staring back. But almost nobody knew who that baby was.

In 1928, the Fremont Canning Company, later Gerber, held a contest for a new advertising image. While most artists submitted elaborate paintings, Dorothy Hope Smith entered a simple charcoal sketch of her four-month-old neighbor, Ann Turner Cook. The judges loved the sketch exactly as it was and told Smith not to finish it. Because model releases weren’t standard at the time, rumors about the baby’s identity spread for years, with names ranging from Elizabeth Taylor to Humphrey Bogart. Cook stayed quiet for decades, partly to avoid attention, before revealing the truth around the sketch’s 50th anniversary in 1978. She later became a teacher and a mystery novelist. She remained remarkably private despite being one of America’s most recognizable advertising (baby) faces.

2

The Trix Rabbit - Trix Cereal

Every Saturday-morning kid knew the routine: the Trix Rabbit would create some ridiculous disguise, get dangerously close to the cereal, and then hear those four familiar words: "Silly rabbit, Trix is for kids." But the rabbit wasn’t even Trix’s first mascot.

When the cereal launched in 1954, a flamingo appeared on the box. The rabbit arrived five years later as a hand puppet created by writer Joe Harris, who also came up with the famous slogan. For years, General Mills deliberately kept the rabbit from eating Trix, believing it sent the wrong message about instant gratification. An astonishing 99 percent said the rabbit deserved a bowl, so he finally got his taste in 1980, although it has remained a rare event. In 2016, the company held a nationwide search for a real rabbit to appear on limited edition boxes. A two-pound Holland Lop bunny from Houston named Cinnabun won the honor.

3

Chuck E. Cheese - Chuck E. Cheese

The next time a Chuck E. Cheese birthday brings back memories of flashing arcade lights and tokens, remember that the restaurant almost had a much stranger name.

Nolan Bushnell, who co-founded Atari, wanted a family restaurant where people could eat pizza and play arcade games. For his mascot, he thought he had ordered a coyote costume — but got a rat costume instead. Bushnell embraced the mix-up and initially planned to call the chain "Rick Rat’s Pizza." Fortunately, his business partners stepped in and vetoed the idea, pointing out that marketing a rat-themed restaurant wasn't the best way to sell pizza to families. He settled on Chuck E. Cheese, partly because the alliteration reminded him of names like Mickey Mouse. The first Chuck E. Cheese’s Pizza Time Theatre opened in San Jose, California, on May 17, 1977. After filing for bankruptcy in 1984, the company merged with rival ShowBiz Pizza Place, creating the chain that is beloved today.

4

Cap’n Crunch (a.k.a. Horatio Magellan Crunch) - Quaker Oats

Back in the 1960s, a TV commercial showed a bowl of cereal waiting, and a cartoon ship called S. S. Guppy sailing across the screen, commanded by a captain with a giant jaw. That’s Captain Horatio Magellan Crunch.

Quaker Oats hired the animation studio behind Rocky and Bullwinkle to draw a mascot in 1963, and writer Allan Burns, who later went on to co-create The Mary Tyler Moore Show , based the captain on the fictional British naval hero Horatio Hornblower. But the name came from a much simpler place: Quaker wanted a cereal that stayed crunchy even in milk. More interestingly, the Cap’n’s crew, young sailors named Alfie, Brunhilde, Carlyle, and Dave, were named using the first four letters of the alphabet so kids could remember them easily. And here’s the twist: even though he’s a Captain, his uniform only has three stripes, which technically makes him a Commander. In any case, 60 years later, he hasn’t earned a fourth stripe, but has gained America’s love.

5

Charlie the Tuna - StarKist

If you hear "Sorry, Charlie" and think of a cartoon tuna desperately trying to get canned, you’re not alone.

In 1961, copywriter Tom Rogers created Charlie for StarKist, basing the character’s beatnik personality, beret, and thick glasses on his real-life friend Henry Nemo, a musician known for his hip style and slang. In TV commercials, Charly was always trying to prove he had "good taste." He painted pictures, dressed like an intellectual, and offered cultured opinions to get StarKist’s attention. Instead, a hook would appear with a sign saying "Sorry, Charlie," because StarKist wanted tuna that tasted good, not tuna with good taste. The joke became part of everyday language. Charlie’s distinctive Brooklyn voice came from actor Herschel Bernardi, who played him for more than two decades. Though the character faded from advertising in the 1980s, StarKist brought him back in 1999.

6

Lucky the Leprechaun - Lucky Charms

If you grew up pouring a bowl of Lucky Charms, you probably remember chasing down every last marshmallow shape before the oats disappeared. That cereal, and its green top-hatted mascot, came from a fairly ordinary lunch break.

In 1963, General Mills product developer John Holahan was looking for a new use for the company’s cereal lines. Inspired by his own favorite candy, Circus Peanut, he chopped some up and mixed them into Cheerios. The result became Lucky Charms, and on St. Patrick’s Day 1964, an animated leprechaun originally called L.C. Leprechaun introduced the cereal to the country in a splashy, expensive ad campaign. But the mascot’s reign wasn't entirely uninterrupted. In 1975, General Mills tested swapping him for a gentle, absent-minded wizard named Waldo, hoping a friendlier character would appeal to kids. Although Waldo tested well with focus groups, he couldn't match the leprechaun's charisma, and General Mills scrapped the national rollout to let Lucky reclaim his pot for good.

7

Woodsy Owl - U.S. Forest Service

If an elementary school assembly in the 1970s included a lesson about littering, Woodsy Owl may have been part of the show. Created by the U.S. Forest Service with artist Harold Bell, Woodsy emerged from the environmental movement surrounding the first Earth Day in 1970.

He officially debuted on September 15, 1971, when Agriculture Secretary Clifford Hardin introduced him in Washington, D.C. His famous message, "Give a hoot, don’t pollute," became so recognizable that Congress passed the Woodsy Owl Act in 1974 to protect his name and image from misuse. Over time, Woodsy’s message expanded beyond littering to conservation and environmental responsibility, eventually becoming "Lend a hand, care for the land." Alongside Smokey Bear, he remains one of America’s best-known government-created characters, with more than five decades of classroom posters, songs, and public-service campaigns behind him.

8

The Quaker Man ("Larry") - Quaker Oats

The round-faced man wearing a wide-brimmed hat on a Quaker Oats canister has been around for generations. Many assume he is William Penn, the Quaker who founded Pennsylvania. He isn’t.

Quaker Oats registered its trademark in 1877, describing it simply as "a figure of a man in Quaker garb." The company chose the image because Quakers were associated with honesty, integrity, and purity, qualities the brand wanted attached to its oats. Officially, the man never had a name. Unofficially, people inside the company have reportedly called him Larry for years, although nobody seems to know exactly where the nickname came from. He has also had several faces over the decades.

9

Slats, Jackie and Leo the Lions - MGM Studios

Anyone who has watched a classic MGM movie knows that roar. But the famous lion mascot actually began with a college connection.

In 1916, advertising executive Howard Dietz needed a symbol for Goldwyn Pictures, a studio that would eventually become part of MGM. Dietz had attended Columbia University, whose mascot was a lion and whose fight song included the words, "Roar, Lion, Roar." He borrowed the idea. The first MGM lion, Slats, appeared in 1924, but there was a funny problem: movies were still silent. Slats never actually roared for audiences. That changed in 1928 when Jackie became the first MGM lion whose roar could be heard on film after synchronized sound arrived. Since then, seven different lions have played the role. The most familiar, simply called Leo, debuted in 1957 and remained MGM’s symbol for more than six decades, making him one of the longest-running mascots in entertainment history.

10

The Burger King - Burger King

Long before the unsettling Burger King mascot began appearing in commercials, the character was simply a cheerful drawing sitting above a restaurant sign.

The first version appeared in 1955 above Burger King's original Miami location, seated on what the company called a "burger throne." He remained mostly decorative until the early 1970s, when an animated version began appearing in children's commercials. Then came the strange version many longtime viewers remember. In 2003, an advertising agency reportedly found an oversized Burger King helium-balloon head for sale on eBay. That discovery helped inspire the silent, giant-headed King who suddenly appeared beside beds , in doorways, and even around celebrities. In 2015, he joined Floyd Mayweather’s boxing entourage in a stunt reportedly costing Burger King $1 million. The company officially retired that version of the King in March 2026, ending a bizarre chapter of the brand’s mascot.