1

The human voice

Image: Priscilla Du Preez 🇨🇦

Before modern technology, oral communication and word of mouth were the primary ways people shared news, stories, and music everywhere.

From Native American storytelling traditions to community gatherings, spoken word connected people, passed down history, and spread important information long before any other medium ever existed.

2

Public proclamations

Image: Andrew Ebrahim

Public proclamations were an early form of mass communication in America, used to spread news and official announcements.

Town criers or officials would read proclamations aloud in public squares , ensuring that important information reached everyone, even those who couldn't read, who were more than a handful at the time.

3

Live music

Image: Francesco Giacomini

Before recorded music, people would gather at local events, fairs, or churches to hear musicians perform songs that reflected current events, social issues, or, often, served as entertainment.

In the same way as today, live performances were a major form of entertainment and communication.

4

Gramophones

Image: Tasha

Gramophones and Edison’s musical cylinders revolutionized how Americans consumed music and news in the late 19th and early 20th centuries.

These devices allowed people to listen to recorded sound at home for the first time , offering a new way to enjoy music, speeches, and even news broadcasts.

5

Radio broadcasts

Image: Maximilian Hofer

It is hard to overstate the importance of radio. It was a game-changer in the early 20th century, bringing news, music, and entertainment directly into homes across America.

For the first time, families could listen to live broadcasts of events, catch the latest hits, or hear radio dramas .

6

Television

Image: PJ Gal-Szabo

Television caused a huge impact in the 1950s, blending news, music, and entertainment into one screen . As with radio, families gathered around the TV for nightly broadcasts, from the evening news to variety shows and music performances.

This new visual element added a deeper level of engagement, shaping how Americans consumed information and entertainment, making TV a major force in media for decades.

7

Vinyl record players

Image: Eran Menashri

Vinyl record players became a major music format in the mid-20th century, offering high-quality sound. People could listen to entire albums, making music a personal, immersive activity .

Vinyl records also became a cultural icon, with album artwork and collector’s editions turning listening into a ritual.

8

Magazine players

Image: Ciocan Ciprian

Somewhat of a half-step format between the vinyl records and compact cassettes , magazine players offered a portable way to listen to music and news in the 1960s through the 1980s.

These devices used cartridges or tapes that could hold multiple songs or recordings, making it easy for people to enjoy their favorite tunes on the go.

9

Cassette players

Image: Dave Weatherall

If magazine players made music a portable activity, cassette players and, especially, Walkmans, took it even further.

With the ability to play mixtapes or purchased albums anywhere, these devices gave people personal control over their music while on the go . Walkmans, in particular, became iconic for offering a private, on-demand listening experience.

10

CD players

Image: Lucky Alamanda

CD players became the go-to music format in the 1990s, offering a digital upgrade to cassettes with better sound quality and durability .

Compact discs could store albums without the wear-and-tear issues of tapes, and CD players were easy to use, making them popular in cars, homes, and portable devices.

11

MP3 players

Image: Ben Szymanski

The possibility of holding entire album catalogs and more in a single portable device became real in the early 2000s when MP3 players made their appearance.

Devices like the iPod became cultural icons, shaping how people accessed and enjoyed music, paving the way for the next and last item on our list.

12

Streaming services

Image: Heidi Fin

In the last decade, streaming services and podcasts have transformed the media landscape, allowing everybody to instantly access music, news, and entertainment on demand.

Platforms like Spotify and Apple Music put millions of songs at users' fingertips, while podcasts offer a vast range of topics for all interests .

1

Blockbuster

During the 1980s and 1990s, Friday night often meant one thing for American families: a trip to Blockbuster. Browsing the aisles for a movie, debating what to watch, and grabbing popcorn at the counter became a weekly routine. But nothing lasts forever.

Born in 1985, Blockbuster conquered the massive home-video market with thousands of stores by the late 1990s and early 2000s, catering to families with at-home VCRs. Then technology changed everything. First came DVD-by-mail services like Netflix, followed by streaming, which left Blockbuster struggling. Late fees and inconvenience only pushed more customers away. The company filed for bankruptcy in 2010. Today, just one official store remains in Bend, Oregon, where visitors still stop by for a dose of the video-store era.

2

Kodak

Back in the day, almost every vacation, birthday, wedding, or holiday gathering seemed to include a Kodak camera, or at least a roll of Kodak film. Founded in 1881, Kodak helped keep the moments that filled family photo albums for generations.

From the 1960s through the 1990s, Kodak dominated the world of film and photography. But that success also made the company slow to accept that technology was changing. Ironically, Kodak helped invent one of the first digital cameras in 1975, yet it hesitated to embrace the future. By the 1990s and 2000s, digital cameras (and later camera phones) quickly replaced traditional film. In 2012, the company declared bankruptcy.

3

Pan Am

Long before flying became an everyday experience, Pan American World Airways, better known as Pan Am, was already carrying Americans across the world. It was founded in 1927, and during the 1960s and 1970s, the airline became a symbol of glamorous air travel.

Its famous blue globe logo was instantly recognizable, even to those who rarely flew. But by the late 1970s, rising competition, fuel costs, and financial troubles began weakening the company. After years of mounting losses and debt, Pan Am shut down in 1991. Even so, its fame was such that even today, more than 30 years later, we still remember it.

4

Woolworth’s

Before Woolworth's made the "five-and-dime" famous, shopping in America looked very different. For decades, Americans visited Woolworth’s for everything from toys and school supplies to household goods and everyday essentials. By the 1960s, the brand had become a familiar part of American life.

Created in 1879 by Frank Winfield Woolworth, the chain grew into one of the country’s largest retailers. But in the 1970s, malls and discount giants like Walmart changed the way Americans shopped, and Woolworth struggled to keep up. By the 1980s, the iconic chain was slowly disappearing. Most stores closed during the 1990s, and the Woolworth retail chain officially ended in 1997.

5

Circuit City

Testing giant stereo systems, browsing rows of CDs and video games, and shopping for the newest TV were all part of the experience at Circuit City, once one of America’s biggest electronics chains.

Founded in 1949 by Samuel S. Wurtzel in Richmond, Virginia, as "Wards Company," the retailer adopted the Circuit City name in 1984. During the 1980s, 1990s, and early 2000s, it became the go-to place for Americans buying a TV, stereo, computer, or any electronic device. But like many companies on this list, Circuit City struggled as shopping habits changed and online stores became more convenient. A controversial 2007 decision to lay off thousands of experienced employees further hurt the company’s reputation. Circuit City couldn’t survive mounting losses and closed all remaining stores in 2009.

6

Borders

Remember Borders? Born in 1971, its huge stores, filled with books, music, magazines, and cozy reading spaces, invited customers to spend entire afternoons there.

During the 1990s and early 2000s, the rise of large shopping malls actually helped Borders thrive, turning its bookstores into popular destinations inside malls across the US. But eventually, the company ran into a challenge it couldn’t overcome: online shopping and digital reading. Competitors like Amazon surged ahead, while Borders struggled to adapt and made costly business decisions, including outsourcing its online sales to Amazon for years. The company collapsed financially in 2011 and soon closed all remaining stores.

7

Bugle Boy

In the late 1980s and early 1990s, teenage fashion became almost synonymous with Bugle Boy. Famous across the country for its casual jeans and memorable TV commercials, the brand became a major part of American mall culture and was sold in department stores nationwide.

But fashion never stands still, and brands have to constantly adapt to survive. By the late 1990s, newer youth-oriented labels had taken over with fresh styles that quickly made Bugle Boy seem outdated. Sales began to fall, and after years of struggling to keep up with changing trends, the company closed its stores in 2001.

8

Howard Johnson’s restaurants

During the 1960s and 1970s, a stop at Howard Johnson's was part of the classic American road-trip experience for many families, and that was no accident.

Founded in 1925 in Quincy, Massachusetts, the famous orange-roofed chain reached its peak when America’s expanding highways and booming car culture made roadside travel more popular than ever. But by the late 1970s and early 1980s, the growing popularity of fast-food chains like McDonald's began changing the way Americans ate on the road. Drivers increasingly wanted meals that were faster, cheaper, and more standardized, while interstate highways also redirected traffic away from many older roadside locations. Unlike some other brands on this list, Howard Johnson’s faded away slowly over the decades. The last restaurant finally closed in 2022.

9

Burger Chef

In 1958, a name emerged as one of the pioneers of America’s growing fast-food industry: Burger Chef. By the late 1960s, the chain had more than 1,000 locations across the country and had become one of McDonald's’s biggest competitors.

Long before Happy Meals became famous, Burger Chef helped popularize the idea of marketing meals directly to children with toys and themed publicity. But during the fast-food wars of the 1970s, competition became fiercer than ever. While McDonald’s and Burger King expanded by leaps and bounds, Burger Chef struggled with financial problems and changing consumer tastes. In 1982, the company was sold to Hardee's, which gradually converted most Burger Chef locations into Hardee’s restaurants.

10

Sports Authority

Throughout the 1990s and 2000s, many Americans looking for running shoes, gym shorts, and sports gear headed straight to Sports Authority.

Known for its huge stores packed with athletic apparel, exercise equipment, bicycles, camping gear, and team sports products, Sports Authority became the ideal shopping destination for families and athletes across the US. But as online shopping rapidly changed retail in the 2000s, the company struggled to adapt. Heavy debt from expansion efforts and a slow shift to e-commerce eventually caught up with the chain. Sports Authority declared bankruptcy in 2016 and closed all remaining stores later that year.

1

Construction costs that’d make your wallet faint

Image: Jaime Labra

Back in 1912, the Titanic cost $7.5 million to build, and if you're wondering what that’d be today, it’d be over $400 million. That’s more than some sports stadiums! It took nearly three years to complete and was one of the most extravagant ships ever made.

2

Yes, there were dogs

Image: Yuki Dog

As it turns out, the Titanic wasn’t just for people. At least 12 dogs came along for the ride , lounging in a special first-class kennel. There was even a dog show scheduled for the morning of April 15. Sadly, only three tiny dogs survived, all small enough to sneak onto lifeboats tucked in coats or handbags.

3

The band really did play on

Image: Parizan Studio

Wallace Hartley, the bandleader, went down in history, and with his violin! His group kept playing as chaos unfolded around them, trying to calm passengers with music, just like the movie portrays. He didn’t make it, but his violin was found intact and later sold at an auction for $1.7 million!

4

A pocket watch frozen in time

Image: Otto Hyytiälä

The violin was not the only treasure found. Sidney Sedunary was a young steward whose pocket watch stopped ticking at exactly 1:50 a.m. , just before the ship went under. He was last seen handing out lifejackets to third-class passengers. That same watch, rusted but intact, still tells his story.

5

A survivor with frostbitten legs and Olympic dreams

Image: Shep McAllister

Richard Norris Williams spent six hours in icy water, and doctors on the rescue ship wanted to amputate his legs. He refused . And you may think he was crazy to do so, but thank God he did! He went on to win a Wimbledon title and an Olympic gold medal. How crazy is that?

6

Finding the Titanic by accident

Image: Karl Callwood

In 1985, oceanographer Robert Ballard found the Titanic wreck. But that was just an accident ; he was actually sent by the Navy to look for two lost nuclear submarines and used the Titanic as a cover story.

7

Dishes still stacked neatly on the ocean floor

Image: Jannet Serhan

When explorers visited the Titanic wreck in 1986, they found plates still stacked like someone had just finished doing the dishes. Turns out, the wooden cabinet they were in rotted away , leaving the china perfectly arranged on the sea floor. It’s as eerie as fascinating, considering the many years that passed.

8

The ship is rusting away

Image: NOAA

And speaking of the amount of time the Titanic has been underwater, we have to say that nature is reclaiming the Titanic bit by bit. A newly discovered bacterium is literally eating the ship. Scientists estimate it could disappear completely in 20 to 30 years. The latest expeditions have already shown evidence that pieces that were previously there are gone. So… the clock's ticking.

9

No photos of the grand staircase?

Image: Maria Orlova

You’ve probably seen images of the Titanic’s beautiful grand staircase. We’re sorry to disappoint, but they’re not of the Titanic . They’re from her sister ship, the Olympic. No one thought to take a picture of the real deal before the maiden voyage. And they definitely didn’t think of doing it while it happened!

10

Milton Hershey almost boarded

Image: Janne Simoes

If the name rings a bell, that’s because it’s the same Hershey from the chocolate you love. The man behind Hershey’s chocolate bars almost booked a room on the Titanic . He even wrote a $300 deposit check (big money back then!). But business delayed him, and he skipped the trip. Who do we thank for that?

11

The baker who survived two hours in icy water

Image: Maxim Hopman

Here’s a fascinating fact: Charles Joughin, the Titanic’s chief baker, survived one of the worst parts of the sinking: the freezing Atlantic water. He was reportedly treading water for two hours before rescue. Wanna know how he made it? He had been sipping whiskey to face his fate, and the alcohol in his blood kept him warm enough to survive.

12

The last lunch menu went for a tasty sum

Image: Zoshua Colah

In 2015, a copy of Titanic’s last first-class lunch menu sold for $88,000 . That’s one pricey memento. The menu included grilled mutton chops, chicken à la Maryland, and corned ox tongue. Safe to say lunch on the Titanic wasn’t your average sandwich and chips.