Culture Culture 7 min read

The Crossroads of the World

From "Satan's Circus" to 50 million visitors: 10 Times Square secrets

Image: Roberto M.

You've seen Times Square on TV a thousand times. You may have even stood there. But there are plenty of secrets about the site that most people don’t know. For example, the building that the world watches every New Year's Eve is almost empty inside. The red stairs everyone poses on are actually a roof. The ball only exists because the city banned fireworks in 1907. And before any of that, the neighborhood was so vice-ridden that locals called it "Satan's Circus." Here are 10 facts about the most visited place in America.

1
The ball drop only exists because the city banned fireworks

Image: Anthony Quintano, CC BY 2.0, via Wikimedia Commons

New Year’s Eve celebrations began in Times Square as early as 1904. That year, New York Times owner Adolph Ochs threw an extravagant fireworks party to christen the paper’s new headquarters.

Two years later, the city banned fireworks over fire hazard concerns. Ochs’ chief electrician, Walter Palmer, proposed a "time-ball" to replace the pyrotechnics. This would imitate a navigational device used by ships. So, on December 31, 1907, a 700-pound iron-and-wood ball, five feet in diameter, lit by 100 twenty-five-watt bulbs, made its first descent from the flagpole atop One Times Square.

The tradition has continued every year since, except in the wartime dimouts of 1942 and 1943. Today’s ball is the ninth version and is the largest ever: 12.5 feet wide, weighing 12,350 pounds, and covered in 5,280 handcrafted Waterford crystal discs.

2
It used to be called "Satan’s Circus"

Image: Miscellaneous Items in High Demand, PPOC, Library of Congress, Public domain, via Wikimedia Commons

The area was once called Longacre Square, named after London’s carriage district, because the neighborhood was the center of New York City’s horse carriage industry. It was also one of the most vice-ridden corners of Manhattan. In 1901, the surrounding blocks contained 132 brothels and at least as many saloons. Police called the area "the Tenderloin." Locals called it "Satan’s Circus."

The transformation began when the New York Times decided to build its new headquarters there, betting on the city’s first subway line, which was already planned to run beneath the block. In 1904, the area was officially renamed Times Square in a public ceremony. Later that year, the newspaper moved into its gleaming new tower, then the city’s second-tallest building. The Times only stayed there for 9 years before relocating to larger offices on West 43rd Street. But the name it left behind proved permanent.

3
It was once one of the most dangerous blocks in America

Image: Charles A. Pickup

While it lost its "Satan’s Circus" nickname long ago, the tourist-friendly Times Square most visitors know today is almost unrecognizable from what it was just four decades ago. By 1984, more than 2,300 crimes were being committed every year within a single-block radius.

The streets were dominated by drug dealers, street crime, porn and peep show theaters, and open prostitution. The TKTS discount theater ticket booth, opened in 1973, was conceived as an emergency measure, an attempt to pull foot traffic back into a neighborhood that businesses had abandoned. The City of New York and the State of New York, as well as private investors and the non-profit Times Square Alliance, collaborated to reduce the crime rate and welcome the commerce and brands that eventually turned Times Square into a tourist hub.

By 2001, major felony offenses had fallen 62.3% from their 1993 peak. Today, Times Square is one of the most policed and most surveilled public spaces in the United States, with a dedicated NYPD substation on the premises. The same block that was America’s most notorious danger zone now draws 50 million visitors a year.

4
The TKTS red stairs are actually a roof

Image: Jim.henderson, Public domain, via Wikimedia Commons

Most of the millions of tourists who climb the famous ruby-red stairs in Times Square assume they’re just a viewing platform. In fact, they’re a roof. Underneath the 27 steps sits the TKTS booth, operated by the Theatre Development Fund, where theatergoers can buy same-day Broadway and off-Broadway tickets at discounts of up to 50%.

In 1999, a design competition was held for a permanent replacement. The winning concept proposed building the new booth’s roof as a public staircase. It would be a bleacher-style ascent that would give visitors an elevated vantage point over the square. The structure was completed in October 2008. It glows red at night because it is lit entirely from below. About 13,000 people walk past it every day.

5
New York City law requires the lights to stay on

Image: Luke Miller

Did you know that Times Square stays aglow by law? A 1987 New York City zoning ordinance requires all new developments and major enlargements on blocks in the area, with frontage on Seventh Avenue or Broadway, to include large-scale illuminated signage.

The regulation was introduced to protect the district’s visual character after years of blank-faced modernist towers had dulled its energy. Buildings are legally required to display a minimum illuminated surface area, and signage must remain lit during designated hours.

6
The most famous building there is almost empty

Image: Quick PS

One Times Square building is famous; the whole world watches the ball drop from it every New Year's Eve. But few people know that it’s all but empty inside. It has no regular office tenants. Its upper floors are largely unused.

When the New York Times vacated in 1913, the building passed through several owners and eventually became what it is today: a structure whose primary economic purpose is its skin. Still, the billboard faces on its exterior generate millions of dollars per year — a single advertising slot can command upwards of $4 million annually. In effect, One Times Square is a 25-story billboard dressed as a skyscraper.

7
50 million people visit every year, more than all Disney Parks combined

Image: Benoit Dujardin

Times Square draws an estimated 50 million visitors annually —more than all Disney theme parks worldwide combined. On a typical day, approximately 330,000 people pass through. On peak days, that number exceeds 460,000.

Its official website notes that more people walk through Times Square each year than live in the entire country of Iceland. Visitor spending totals roughly $4.8 billion per year, and for every dollar a tourist spends anywhere in New York City, approximately 22 cents are spent within Times Square’s few blocks.

After a dip during the pandemic, tourism to New York City has rebounded strongly, with the city welcoming over 65 million visitors in 2025 and projecting 67 million in 2027. Times Square remains the single biggest draw within the city, accounting for a disproportionate share of that spending.

8
It’s not actually a square; it’s two triangles

Image: Cesar Done

Geometrically speaking, Times Square is not a square. It’s more like a bowtie; two elongated triangles formed where Broadway, a diagonal road that predates the Manhattan street grid by centuries, cuts across Seventh Avenue.

The city’s famous grid was laid out by the Commissioners’ Plan of 1811. Broadway, an ancient Indigenous trade route that became a colonial road, was already there and simply too important to straighten. Every point where it crosses a major avenue creates an irregular intersection, and Times Square is the most famous of them.

9
It has witnessed incredible moments in American history

Image: Victor Jorgensen, Public domain, via Wikimedia Commons

Times Square has functioned, again and again, as the place where Americans gather when history breaks. On May 8, 1945, a.k.a. V-E Day, crowds flooded the streets to celebrate the end of the war in Europe. Three months later, on August 14, 1945, a.k.a. V-J Day, the moment Japan’s surrender was announced, ending World War II entirely, the square erupted again.

Life magazine photographer Alfred Eisenstaedt was in the crowd and photographed a sailor spontaneously grabbing a nurse in white uniform and kissing her, an image published in the magazine. Also, on December 31, 1999, the world watched Times Square’s ball drop as the year 2000 arrived and Y2K fears proved unfounded.

10
Buildings are required by law to display bright signage

Image: Owen Barker

The exterior of a Times Square building generates more revenue per square foot than almost any interior use could. Running a single billboard requires no HVAC, no tenant improvements, no elevator maintenance, no building management. It requires a screen and electricity. The result is a district where the most valuable real estate in America is literally the surface of things.

Building owners sometimes spend tens of millions of dollars on facade renovations not to improve the building but to improve the view of the building.

General General 6 min read

Beloved American brands

Why did Kodak and Woolworth's disappear? The real reason

Image: pony rojo, CC BY-SA 2.0, via Wikimedia Commons

Blockbuster, Kodak, Woolworth’s… just hearing those names can bring back many memories, even though the brands have long since gone. T hese weren’t just brands; they were part of our routines, our weekends, and our family vacations. For decades, these companies seemed unstoppable. Then, they disappeared. So what happened? Here’s the story behind 10 iconic American brands that once stood at the top, and the real reasons they faded away.

1
Blockbuster

Image: RegionalQueenslander, CC BY-SA 4.0, via Wikimedia Commons

During the 1980s and 1990s, Friday night often meant one thing for American families: a trip to Blockbuster. Browsing the aisles for a movie, debating what to watch, and grabbing popcorn at the counter became a weekly routine. But nothing lasts forever.

Born in 1985, Blockbuster conquered the massive home-video market with thousands of stores by the late 1990s and early 2000s, catering to families with at-home VCRs. Then technology changed everything. First came DVD-by-mail services like Netflix, followed by streaming, which left Blockbuster struggling. Late fees and inconvenience only pushed more customers away. The company filed for bankruptcy in 2010. Today, just one official store remains in Bend, Oregon, where visitors still stop by for a dose of the video-store era.

2
Kodak

Image: 多多123, CC BY 4.0, via Wikimedia Commons

Back in the day, almost every vacation, birthday, wedding, or holiday gathering seemed to include a Kodak camera, or at least a roll of Kodak film. Founded in 1881, Kodak helped keep the moments that filled family photo albums for generations.

From the 1960s through the 1990s, Kodak dominated the world of film and photography. But that success also made the company slow to accept that technology was changing. Ironically, Kodak helped invent one of the first digital cameras in 1975, yet it hesitated to embrace the future. By the 1990s and 2000s, digital cameras (and later camera phones) quickly replaced traditional film. In 2012, the company declared bankruptcy.

3
Pan Am

Image: Felix Goetting (GFDL 1.2 or GFDL 1.2), via Wikimedia Commons

Long before flying became an everyday experience, Pan American World Airways, better known as Pan Am, was already carrying Americans across the world. It was founded in 1927, and during the 1960s and 1970s, the airline became a symbol of glamorous air travel.

Its famous blue globe logo was instantly recognizable, even to those who rarely flew. But by the late 1970s, rising competition, fuel costs, and financial troubles began weakening the company. After years of mounting losses and debt, Pan Am shut down in 1991. Even so, its fame was such that even today, more than 30 years later, we still remember it.

4
Woolworth’s

Image: Warren LeMay from Cullowhee, NC, United States, CC0, via Wikimedia Commons

Before Woolworth's made the "five-and-dime" famous, shopping in America looked very different. For decades, Americans visited Woolworth’s for everything from toys and school supplies to household goods and everyday essentials. By the 1960s, the brand had become a familiar part of American life.

Created in 1879 by Frank Winfield Woolworth, the chain grew into one of the country’s largest retailers. But in the 1970s, malls and discount giants like Walmart changed the way Americans shopped, and Woolworth struggled to keep up. By the 1980s, the iconic chain was slowly disappearing. Most stores closed during the 1990s, and the Woolworth retail chain officially ended in 1997.

5
Circuit City

Image: kennejima, CC BY 2.0, via Wikimedia Commons

Testing giant stereo systems, browsing rows of CDs and video games, and shopping for the newest TV were all part of the experience at Circuit City, once one of America’s biggest electronics chains.

Founded in 1949 by Samuel S. Wurtzel in Richmond, Virginia, as "Wards Company," the retailer adopted the Circuit City name in 1984. During the 1980s, 1990s, and early 2000s, it became the go-to place for Americans buying a TV, stereo, computer, or any electronic device. But like many companies on this list, Circuit City struggled as shopping habits changed and online stores became more convenient. A controversial 2007 decision to lay off thousands of experienced employees further hurt the company’s reputation. Circuit City couldn’t survive mounting losses and closed all remaining stores in 2009.

6
Borders

Image: Bindydad123, CC BY-SA 4.0, via Wikimedia Commons

Remember Borders? Born in 1971, its huge stores, filled with books, music, magazines, and cozy reading spaces, invited customers to spend entire afternoons there.

During the 1990s and early 2000s, the rise of large shopping malls actually helped Borders thrive, turning its bookstores into popular destinations inside malls across the US. But eventually, the company ran into a challenge it couldn’t overcome: online shopping and digital reading. Competitors like Amazon surged ahead, while Borders struggled to adapt and made costly business decisions, including outsourcing its online sales to Amazon for years. The company collapsed financially in 2011 and soon closed all remaining stores.

7
Bugle Boy

Image: Claire Abdo

In the late 1980s and early 1990s, teenage fashion became almost synonymous with Bugle Boy. Famous across the country for its casual jeans and memorable TV commercials, the brand became a major part of American mall culture and was sold in department stores nationwide.

But fashion never stands still, and brands have to constantly adapt to survive. By the late 1990s, newer youth-oriented labels had taken over with fresh styles that quickly made Bugle Boy seem outdated. Sales began to fall, and after years of struggling to keep up with changing trends, the company closed its stores in 2001.

8
Howard Johnson’s restaurants

Image: Tichnor Quality Views, Made Only by Tichnor Bros., Inc., Boston, Mass., Public domain, via Wikimedia Commons

During the 1960s and 1970s, a stop at Howard Johnson's was part of the classic American road-trip experience for many families, and that was no accident.

Founded in 1925 in Quincy, Massachusetts, the famous orange-roofed chain reached its peak when America’s expanding highways and booming car culture made roadside travel more popular than ever. But by the late 1970s and early 1980s, the growing popularity of fast-food chains like McDonald's began changing the way Americans ate on the road. Drivers increasingly wanted meals that were faster, cheaper, and more standardized, while interstate highways also redirected traffic away from many older roadside locations. Unlike some other brands on this list, Howard Johnson’s faded away slowly over the decades. The last restaurant finally closed in 2022.

9
Burger Chef

Image: John Margolies, Public domain, via Wikimedia Commons

In 1958, a name emerged as one of the pioneers of America’s growing fast-food industry: Burger Chef. By the late 1960s, the chain had more than 1,000 locations across the country and had become one of McDonald's’s biggest competitors.

Long before Happy Meals became famous, Burger Chef helped popularize the idea of marketing meals directly to children with toys and themed publicity. But during the fast-food wars of the 1970s, competition became fiercer than ever. While McDonald’s and Burger King expanded by leaps and bounds, Burger Chef struggled with financial problems and changing consumer tastes. In 1982, the company was sold to Hardee's, which gradually converted most Burger Chef locations into Hardee’s restaurants.

10
Sports Authority

Image: Anthony92931, CC BY-SA 3.0, via Wikimedia Commons

Throughout the 1990s and 2000s, many Americans looking for running shoes, gym shorts, and sports gear headed straight to Sports Authority.

Known for its huge stores packed with athletic apparel, exercise equipment, bicycles, camping gear, and team sports products, Sports Authority became the ideal shopping destination for families and athletes across the US. But as online shopping rapidly changed retail in the 2000s, the company struggled to adapt. Heavy debt from expansion efforts and a slow shift to e-commerce eventually caught up with the chain. Sports Authority declared bankruptcy in 2016 and closed all remaining stores later that year.

General General 4 min read

The secrets of the greenback

Dollar bills are green for this reason

Image: Pepi Stojanovski

The U.S. dollar is one of the most powerful and recognizable currencies in the world, but its physical form is unique for many other reasons . From its composition to its symbols, dollar bills and coins are carefully designed to combine history, security, and convenience. Let’s explore our national currency!

1
What are bills made of?

Image: Viacheslav Bublyk

Unlike other currencies, dollar bills are not made of paper or plastic. U.S. dollar bills are made from a special fabric blend composed of 75% cotton and 25% linen. This mix makes the bills extremely durable and resistant, and they can be folded about 4000 times before tearing.

2
What bills are valid?

Image: U. S. Government, The Bureau of Engraving and Printing, Public domain, via Wikimedia Commons

Any U.S. dollar bill that was legally printed is valid, no matter how old, as American currency does not have an expiration date. While some bills might not be accepted by businesses of foreign exchange services due to their condition or if they are a discontinued version of the bill, the bills themselves are still valid, and American banks will accept them, though they might take them out of circulation.

3
American leaders

Image: Lukasz Radziejewski

Five bills have a depiction of an American president. The exceptions are the $10 bill, with Alexander Hamilton on the front, and the $100 bill, with Benjamin Franklin. The $1 bill, depicting George Washington, is extremely symbolic: several elements are repeated 13 times as a nod to the thirteen colonies, and it showcases the Bald Eagle and the Eye of Providence as a sign of God watching over America.

4
A change in size

Did you know that dollar bills used to be so big that they were nicknamed "horse blankets"? Original dollar bills were 7.4 × 3.1 inches. In 1929, the Treasury Department reduced the size of bills to 6.14 × 2.61 inches to reduce production costs and materials. Old bills, though still valid, are worth much more as collector items.

5
Uniformity

Image: Avinash Kumar

Besides their value and design, all dollar bills have the same size (6.14 × 2.61 inches), color, and weight (1 gram) , which sets American currency apart from other countries where bills of different values are differentiated by size, color, or both. Why doesn’t the U.S. implement differences among bills? The cost of adapting vending machines, bank drawers, and ATMs to new bill sizes would cost billions of dollars.

6
Hard to copy

Image: United States Treasury Department, Public domain, via Wikimedia Commons

Originally, dollars were not green, but black. As time passed, green ink was favored, as it was cheap and did not fade as much as black. The new color also prevented people from using black-and-white cameras to create counterfeit money. Currently, dollar bills are predominantly green, but newer versions also include extra colors, such as pink, orange, or purple.

7
A $100,000 bill?

Image: The original uploader was Durova at English Wikipedia., Public domain, via Wikimedia Commons

Have you ever seen a $500 or 1,000 dollar bill? What about a $100,000? Up until 1945, the U.S. Treasury printed $500, $1,000, $5,000, $10,000, and $100,000 notes , in addition to the values currently in use. These higher-value notes were mainly intended for bank and government use, but were sought by criminals as they made it easier to hide large amounts of money. Even though they were officially discontinued in 1969, these notes are still valid, though rare, and they have a high worth as collector's items.

8
No numbers

Image: Quilia

Unlike bills, American coins have different sizes and colors related to their value. Originally, gold, silver, and copper were used for coins, but modern coins are made of copper, zinc, or nickel. Besides their size and design, the value of each coin is printed in letters, not in numbers , alongside depictions of American presidents.

9
Liberty for all (the coins)

Image: Money Knack

By law, all American coins must include six specific details : the word ‘Liberty’, the name of our country, the national motto "In God We Trust", the oldest American motto "E Pluribus Unum", the value of the coin, and the year. Each coin also includes a mint mark that shows where it was made: "P" for Philadelphia, "D" for Denver, "S" for San Francisco, and "W" for West Point.

10
A global currency

Image: Logan Voss

The American dollar is one of the most powerful currencies in the world, acting as a backbone for international trade and finances. It is estimated that two-thirds of the physical dollars in circulation are outside American territory. Besides the U.S. and its territories, eight sovereign nations have the U.S. dollar as their official currency, with several more accepting it as legal tender.

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