1

Chester Cheetah

Image: Giorgio Trovato

Chester Cheetah joined Cheetos marketing in 1986 with a stylized, sunglasses-wearing design that reflected the youth-focused advertising of the time. His orange fur, black spots, and exaggerated long limbs gave him a modern appearance that differed from the more conventional mascots used in earlier decades.

Often depicted in cartoon adventures trying to get Cheetos from others using his hip attitude and humor, Chester began appearing in licensed merchandise and even two video games released for major home consoles. These additional uses helped increase his presence outside television ads and made him familiar to a wider audience.

2

Tony the Tiger

Image: Sten Ritterfeld

Tony the Tiger is probably one of children’s favorite mascots. Well, of course, he is gr-r-reat! Tony debuted in 1952 as part of Kellogg’s national push for its frosted cereal line. His early design resembled a traditional tiger on all fours, but by the 1960s, he was consistently illustrated standing upright. This adjustment to a more human-like figure made the character more attractive to children who started seeing him in print materials and television commercials. His striped orange coat and red scarf have remained stable features for decades, helping kids recognize the mascot across changing styles over the years.

3

Mr. Peanut

Image: Afif Ramdhasuma

Mr. Peanut entered American advertising as early as 1916, after Planters Nut & Chocolate Company held a public contest and selected a drawing submitted by a schoolboy from Virginia. The company later added the top hat, monocle, and cane, creating the formal look that became standard on packaging and billboards.

The suave, walking peanut we know and love appeared consistently in print ads and store displays, serving as a recognizable figure for the brand. During the mid-20th century, when packaged snacks and "gourmet" branding became more common in supermarkets, Mr. Peanut was used to reinforce the idea of a higher-quality product.

4

Colonel Sanders

Image: He Junhui

In the 1950s, American entrepreneur Harland Sanders became the public face of his restaurant chain, Kentucky Fried Chicken, taking part in promotional photos, interviews, and appearances that helped introduce the brand to a wider audience. His white suit and black string tie were items he regularly wore, and the company adopted them as key visual elements to create a consistent look for KFC.

By the 1960s, his image was used on signs, packaging, and national advertising, giving customers a familiar figure associated with the product. Unlike most mascots, his portrayal was based on a real person whose small roadside business had grown into a national treasure.

5

Pillsbury Doughboy

Image: Nikoloz Gachechiladze

The Pillsbury Doughboy was introduced in 1965 using stop-motion animation in his early commercials, a common technique for character advertising at the time. His soft white body, chef’s hat, and neckerchief became standard symbols in Pillsbury promotions beginning in the late 1960s.

During the 1970s, he appeared regularly on national television, helping advertise refrigerated dough products that were marketed as convenient options for home cooks. His role remained consistent across these campaigns, making him one of the brand’s most recognizable features.

6

The Kool-Aid Man

Image: Fotografía de Alimentos

In just a few years, this mascot evolved from a simple smiling pitcher to a whole pop culture icon. Oh yeah! The Kool-Aid Man’s first television appearances began in the 1970s, building on earlier print versions. His clear, rounded glass body and bright red interior were easy for children to recognize, and the short catchphrase became closely linked to the product.

During this period, he was featured regularly in Saturday-morning TV advertising and in-store promotions aimed at families. These campaigns emphasized Kool-Aid as an inexpensive, easy-to-prepare drink mix, thanks to a character that brings joy and fun, making sure people have a good time.

7

GEICO Gecko

Image: moonzigg

Born after a 1999 SAG strike that limited live actors, the animated GEICO Gecko became a beloved, relatable brand ambassador who could present insurance information in a clear, approachable way. His small upright stance, green coloring, and British accent made him easy to identify and set him apart from the fast-paced commercials common at the time.

Over the years, he became a regular presence in campaigns that explained discounts, policy options, and general coverage details. His continued use across national TV, radio, and online platforms helped establish him as one of the brand’s most recognizable marketing tools. Can you quote his famous catchphrase?

8

Energizer Bunny

Image: PublicDomainPictures

Did you know the Energizer Bunny is actually a parody of the Duracell Bunny? Premiering in 1989, a year later than its main competitor, the pink rabbit was shown wearing sunglasses and flip-flops and carrying a large bass drum.

Throughout the 1990s, the Energizer Bunny was featured in several parody-style spots that placed him inside mock versions of other commercials before he continued walking and drumming. His image became closely linked to Energizer batteries' long-lasting power, becoming a pop culture icon representing the endurance and tenacity of the American People.

9

Ronald McDonald

Image: Vijayanarasimha

Ronald McDonald is one of the most beloved characters among American children. He appeared nationally in 1963, adapted from earlier characters that had been used in local McDonald’s advertisements. With his red wig, white face makeup, and yellow jumpsuit, he lives in the magical McDonaldland with friends, representing fun and charity.

These key visual elements helped audiences recognize him instantly at store openings, public events, and televised commercials. From the 1960s through the 1980s, Ronald also participated in school visits and community programs that promoted basic safety messages and family-oriented activities. In just a few years, Ronald McDonald grew into a global icon that even inspired more characters synonymous with both fun and philanthropic missions .

10

Mr. Clean

Image: Anna Shvets

Who wouldn't trust a product promoted by a strong, reliable, muscular man? Introduced in 1958 and inspired by a U.S. Navy sailor, Mr. Clean appeared in packaging and commercials with his arms crossed and wearing a white T-shirt and a gold earring. His image, symbolizing powerful, effortless cleaning magic, helped shoppers to quickly recognize the product on crowded shelves.

The character’s straightforward design also aligned with a broader mid-century trend toward household products marketed as time-saving solutions. Over time, Mr. Clean continued to serve as a stable visual symbol for the brand’s focus on reliability and ease of use.

11

Betty Crocker

Image: Annie Spratt

Even more than a hundred years after her creation, Betty Crocker is still a beloved cultural icon representing home baking and American domesticity. She was first introduced in 1921 as a customer-response identity providing written answers to home-baking questions sent to the company. The name combined the friendly-sounding "Betty" with the surname of a retired company director, William G. Crocker.

She evolved from a voice on radio shows to the first portrait in 1936, which was repainted multiple times throughout the 20th century, and was adjusted to match changing American fashion while keeping the same general facial features. By the 1940s, she was widely recognized through cookbooks, recipe pamphlets, and radio guides that presented standardized instructions for home bakers.

12

"Rich Uncle" Pennybags

Image: Julian Hochgesang

Rich Uncle Pennybags is the mustachioed, top-hatted mascot of the Monopoly board game, a character designed to embody wealth and capitalism. His image, first introduced in 1936, was loosely based on Gilded Age tycoons like J.P. Morgan, which helped signal the game’s focus on property and finance.

When Monopoly grew in popularity and began distributing international editions in the 1970s, the mascot was added to rule books, game boxes, and licensed versions sold in different countries. Fun fact: Contrary to popular belief, Pennybags never wore a monocle. Think about that!

1

There's an unexplained billion-year gap

Look closely at the canyon walls, and you'll notice something strange: a clean, sharp line where ancient rock simply stops, and a much younger layer begins directly above it.

This geological puzzle is called the "Great Unconformity," and it represents over a billion years of rock layers that are simply absent , as though that stretch of time never happened. In some spots, rock dated 1.8 billion years old sits directly beneath rock that is only 520 million years old. Where did the missing billion years go?

The leading theory involves the violent breakup of an ancient supercontinent, but scientists are still piecing it together.

2

During the Cold War, it hid a nuclear fallout shelter

During the Cuban Missile Crisis in 1962, the U.S. government converted part of the Grand Canyon Caverns into a fallout shelter. This dry cave system, more than 200 feet underground, was stocked with enough food and water to sustain 2,000 people. Naturally, it was never occupied, and the supplies were never used.

The caverns have since been transformed into a tourist attraction, with organized tours winding through the same underground chambers that were once intended as a refuge from nuclear war. You can even book a night's stay there.

3

The Federal Aviation Administration was founded after a crash over the canyon

In 1956, two commercial passenger planes collided in midair over the eastern Grand Canyon, killing all 128 people on board both crafts. Rescue teams struggled to reach the wreckage deep inside the canyon, and the extreme heat of the crash had caused the planes' aluminum to fuse with the bedrock. There were no survivors.

The disaster exposed a terrifying truth: the U.S. air traffic control system was dangerously outdated, relying on pilots' visual estimates and rough guesswork from controllers , with no way to separate fast-moving aircraft from slow ones, or instrument-flying planes from those navigating by sight. Congress responded by passing legislation that created both the Federal Aviation Administration (FAA) and the National Transportation Safety Board.

4

A hoax suggested that an Egyptian civilization had lived there

In 1909, the Arizona Gazette reported that an explorer named G. E. Kinkaid had discovered a vast underground citadel inside the canyon, filled with artifacts linked to ancient Egyptian civilization. He even claimed the expedition had been funded by the Smithsonian.

This story described hieroglyphics on the walls, mummies in the chambers, and relics pointing to a direct connection with the Egypt of the pharaohs. It was incredibly detailed, and it was, of course, a hoax. No evidence for any of Kinkaid's claims ever surfaced.

5

Fewer than 100 people have ever hiked its full length

Among the few people who have completed the through-hike of the Grand Canyon is Jen Hogan, the first woman to accomplish it, finishing her journey in 2021–2022.

It’s a full 800-mile length below the rim. The route involves extreme heat, flash floods, near-impassable areas, and stretches with no water or trail whatsoever. Around 60 or 70 people have reportedly accomplished it. This makes it one of the most exclusive feats on Earth.

6

The Grand Canyon's rocks predate dinosaurs entirely

Visitors scanning the canyon walls for fossils are often surprised to learn they won't find any dinosaur bones here. The rock layers of the Grand Canyon are simply older than dinosaurs. This fact alone can be shocking: staring at its walls means staring at marine fossils from as far back as 1.2 billion years ago. Some of its caves hold the remains of ancient mammals. The canyon is a window into a world that existed long before the dinosaurs, when the land that is now Arizona lay beneath a shallow sea.

7

The park is bigger than Rhode Island

Numbers alone rarely capture the Grand Canyon's scale, so here's a different approach. Rhode Island covers about 1,214 square miles, and the Grand Canyon National Park spans 1,904 square miles.

The canyon's depth exceeds four Empire State Buildings (which is 1,454 feet) stacked on top of one another. That’s 6,093 feet at its deepest point.

8

But it's not the deepest canyon on Earth

For all its grandeur, the Grand Canyon does not hold the depth record. Pictured above, the Yarlung Tsangpo Grand Canyon in Tibet, China, plunges to 17,567 feet, which is nearly three times deeper. Carved by the Yarlung Tsangpo River as it cuts through the eastern Himalayas, that canyon is so remote and extreme that it remained largely uncharted until the late 20th century.

9

It is home to a pink rattlesnake found nowhere else on Earth

The Grand Canyon Pink Rattlesnake has a pinkish-red coloring that matches the canyon's own distinctive rock walls so closely that it's nearly invisible. It is found nowhere else in the world. Officially classified as Crotalus oreganus abyssus , it has darker diamond-shaped markings along its back that deepen the camouflage further.

10

There's a village at the bottom: Supai Village

For over 1,000 years, the remote village of Supai has been home to the Havasupai Tribe, the People of the Blue-Green Waters. It is located an eight-mile hike from the rim, but sits roughly 3,000 feet deep inside the Grand Canyon.

The U.S. Department of Agriculture has called it the most remote community in the contiguous United States, and it has no automobiles and no road access. The only ways in are on foot, by mule, or by helicopter. It is also the only place in the United States where the postal service still delivers mail by mule train.

1

George Wilson (1830): The man who refused his own pardon

In 1829, George Wilson and his accomplice James Porter robbed a U.S. mail carrier in Pennsylvania. Both were convicted in May 1830 on six counts, including putting the carrier's life in jeopardy, and sentenced to hang within weeks.

Porter was executed on schedule. But Wilson's influential friends petitioned President Andrew Jackson, who granted Wilson a formal pardon in June 1830, saving him from the gallows. Then Wilson did something that had never happened before in American history: he refused it.

The case was so unprecedented that it reached the Supreme Court in 1833, housed at the Capitol in Washington, D.C., as illustrated above. Chief Justice John Marshall ruled that the pardon couldn’t be valid without acceptance. However, Wilson was never executed. He served his prison sentence and was eventually pardoned a second time by President Martin Van Buren in 1841.

2

Richard Nixon (1974): The only president ever pardoned

On the night of June 17, 1972, five operatives were arrested breaking into the Democratic National Committee offices at the Watergate complex in Washington, D.C. Investigations revealed that President Richard Nixon had known about the cover-up and actively participated in it. Facing near-certain impeachment, Nixon became the only U.S. president ever to resign from office, stepping down in 1974.

Just 30 days later, his successor Gerald Ford announced from the Oval Office that he was granting Nixon "a full, free, and absolute pardon" for all offenses against the United States committed between 1969 and 1974. No charges had even been filed. The decision was widely condemned. Many historians believe it cost Ford the 1976 presidential election to Jimmy Carter. Nixon accepted the pardon but never admitted criminal guilt, expressing only "regret" for how he had handled the situation.

3

Iva Toguri D'Aquino (1977): The woman they called "Tokyo Rose"

Iva Toguri D'Aquino was a Los Angeles-born 25-year-old visiting a sick relative in Japan when the attack on Pearl Harbor stranded her there in December 1941. The Japanese government declared her an enemy alien and coerced her into broadcasting on Radio Tokyo's Zero Hour program.

This was a Japanese psychological warfare strategy that utilized English-speaking women, eventually all referred to collectively as " Tokyo Rose," to broadcast demoralizing messages intended to weaken Allied troop morale. After Japan's surrender, journalists identified Toguri as one of the voices.

A jury convicted her of treason in 1949, and she was sentenced to 10 years in prison. She served six years. After a 1976 CBS 60 Minutes segment revealed key witnesses had lied, President Gerald Ford granted her a full and unconditional pardon in 1977, on his final day in office. It remains the only presidential pardon ever granted for a treason conviction in U.S. history.

4

Jack Johnson (2018): A champion pardoned 72 years after his death

John Arthur "Jack" Johnson was the first Black man ever to hold the world heavyweight boxing championship. In May 1913, a jury convicted him under the Mann Act (a federal law against transporting women across state lines for "immoral purposes") for traveling with his white girlfriend, whom he had since married.

Johnson skipped bail, fled to Canada, and fought two world title defenses in Paris before losing the belt in Havana in 1915. He surrendered to U.S. authorities in 1920 and served nearly a year in Kansas. He died in a car crash at age 68 in North Carolina in 1946.

After years of bipartisan lobbying and a call from actor Sylvester Stallone, President Trump signed Johnson's posthumous pardon in the Oval Office in 2018, 105 years after the conviction.

5

Samuel Mudd (1869): The doctor who set the assassin's leg

Hours after John Wilkes Booth shot President Abraham Lincoln at Ford's Theatre in Washington, D.C., one April night in 1865, Booth arrived at the Maryland farm of Dr. Samuel Mudd with a broken leg.

Mudd set the fracture and gave Booth shelter. When investigators linked Mudd to Booth, including through prior meetings in 1864, he was tried by a military commission and convicted of conspiracy. Sentenced to life imprisonment with hard labor, he was sent to Fort Jefferson, a remote military prison on an island 70 miles west of Key West, Florida.

In 1867, a deadly yellow fever outbreak killed the prison's doctor. Mudd stepped in, treating patients and helping contain the epidemic. A petition signed by 299 enlisted men and officers was sent to President Andrew Johnson praising Mudd's courage. Johnson granted Mudd a full and unconditional pardon in 1869. Mudd was released on March 8 and returned to his Maryland farm. His conviction was never overturned; the pardon freed him, but the guilty verdict stood.

6

Marc Rich (2001): A fugitive pardoned on the last day

Marc Rich was a billionaire commodities trader indicted in 1983 on 65 counts, including tax evasion, wire fraud, and trading oil with Iran during the 1979–1981 hostage crisis. Before facing trial, Rich fled to Switzerland, where he remained a fugitive from U.S. justice for 17 years.

On January 20, 2001, his very last day in office, President Bill Clinton granted Rich a full pardon, bypassing the standard Justice Department review process. T he pardon ignited one of the biggest controversies of Clinton's presidency. Rich's ex-wife Denise had donated more than $1 million to Democratic causes and the Clinton Presidential Library.

A federal investigation led by prosecutor Mary Jo White was launched but ultimately found no criminal wrongdoing by Clinton. Clinton's own Justice Department had recommended against the pardon. Rich died in Switzerland in June 2013 at the age of 78, never having returned to the United States.

7

Patty Hearst (2001): From kidnapped heiress to bank robber

Patricia Hearst, the 19-year-old granddaughter of newspaper magnate William Randolph Hearst, was kidnapped from her apartment in Berkeley, California, in 1974. She was taken by a radical militant group called the Symbionese Liberation Army.

After weeks in captivity, in which she was kept in a closet, blindfolded, she appeared in a bank surveillance video holding a rifle and participating in the robbery of a bank in San Francisco. She was captured in September 1975. Her defense argued she had been brainwashed and acted under duress. A jury rejected that argument, and she was convicted of bank robbery in 1976 and sentenced to 7 years.

President Jimmy Carter commuted her sentence in 1979 after she had served approximately 22 months. She was released and married her former bodyguard. In January 2001, President Bill Clinton granted her a full pardon in the final hours of his presidency.

8

Vietnam Draft Evaders (1977): The biggest blanket pardon in U.S. history

On his first full day as president in 1977, Jimmy Carter signed Proclamation 4483, granting an unconditional pardon to all Americans who had violated the Military Selective Service Act in the span of U.S. involvement in Vietnam.

The government estimated that approximately 210,000 men had been formally accused of draft violations , while hundreds of thousands more had never been charged. Many had fled to other countries, roughly 90% to Canada, where they had been welcomed as legal immigrants.

Carter had campaigned openly on the promise, calling it necessary to heal a nation still divided by the war. The pardon did not extend to military deserters. Veterans' organizations were furious. Despite the backlash, an estimated 50,000 of those eligible chose to remain in Canada permanently, never returning home.

9

Scooter Libby (2007 / 2018): The spy scandal at the heart of the White House

Lewis "Scooter" Libby served as Chief of Staff to Vice President Dick Cheney during the George W. Bush administration. In 2003, the identity of Valerie Plame (a covert CIA officer) was leaked to journalists, apparently in retaliation against her husband, former Ambassador Joseph Wilson, who had publicly challenged the administration's case for the Iraq War.

Though Libby was not charged with the leak itself, he was convicted in 2007 of four felony counts: obstruction of justice, two counts of perjury, and making false statements to the FBI. He was sentenced to 30 months in prison and fined $250,000. Later that same year, President Bush commuted Libby's prison sentence, calling it "excessive," but left the conviction, fine, and probation intact; he declined to grant a full pardon. Eleven years later, in 2018, President Donald Trump issued a full pardon, completely wiping Libby's record clean.

10

Roger Clinton (2001): The president's half-brother

Roger Clinton is the younger half-brother of President Bill Clinton. Roger was given the Secret Service code name "Headache" during his brother's administration. In 1984, Arkansas state police ran an undercover sting operation that caught Roger selling illegal drugs to an informant. He pleaded guilty in 1985 to charges of conspiracy to distribute drugs and served approximately one year in federal prison, completing his sentence in 1986.

14 years later, on his last day in office, President Clinton granted Roger a full pardon, clearing his criminal record. The pardon drew relatively little public outrage compared to the Marc Rich case.