History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

History History 5 min read

CHEERS TO ALL

Sipping through history: 10 cocktails from the Prohibition Era

Image: Frames For Your Heart

Isn’t it crazy to think there was a time when alcohol was prohibited? Now, some things simply can’t be taken from society. It’s only logical that as liquor was prohibited, the ways to disguise it flourished across the country. After all, crises do create opportunities! That is what bartenders thought anyway, and that is how many of the best cocktails came to be during the dry years. From Ward 8 to the classic Old Fashioned, the drinks we love today have been around for a long time, and we’ll tell you all about them in this article.

1
Ward 8

Image: Alex Kubsch

The Ward 8 is a cocktail with a bit of political history . Created in 1898, it is believed to have been made in Boston to celebrate a victory: Martin M. Lomasney’s seat at the state’s legislature. This mix of rye whiskey, lemon juice, orange juice, and grenadine offers a sweet and slightly tart taste that was a hit in the speakeasies.

The drink’s vibrant color and balanced flavor made it a favorite during Prohibition. It’s a bit more complex than some of the other cocktails of the time, but it’s worth every sip. Shake with ice, strain, and serve in a chilled glass for a sip of political history. Or to celebrate a victory of your own!

2
The South Side

Image: Bri Tucker

This refreshing drink's origin is a matter of speculation. The main theories suggest that it was either created after the South Side district of Chicago , Illinois, or the Southside Sportsmen’s Club on Long Island. Whichever the origin, the popularity of the drink is connected to Al Capone’s preference for it.

It’s a blend of gin, fresh mint, lime juice, and simple syrup, making it crisp and revitalizing. The mint and lime give it a fresh, lively flavor that’s perfect for any occasion. Shake with ice, strain into a chilled glass, and garnish with a mint sprig for a touch of elegance.

3
Sidecar

Image: Jia Jia Shum

The drinks were quite inventive, but the names? We’ll have to see about that. The Sidecar cocktail is believed to have been named after the motorcycle attachment in London or Paris around the 1920s. Nevertheless, the drink found it’s way across the Atlantic and into every bartender’s guide during the Prohibition.

Made with cognac, orange liqueur, and lemon juice, it’s a smooth, tangy cocktail that packs a punch. Its balanced flavor profile made it a favorite among those who sought both style and substance in their drinks. Shake it with ice, strain it into a sugar-rimmed glass, and you’ve got yourself a ride worth taking.

4
Highball

Image: Timothé Durand

If a cocktail’s name comes from a phrase that means "you’re good to go," you simply have to drink it, don’t you think? Well, that’s the case with the Highball cocktail. This drink’s name may come from railroad signs, where a raised globe meant that the track ahead was clear.

Now, as for the ingredients, the drink has several variations, but the classic ones are scotch and soda. The Highball is a simple yet elegant cocktail that has stood the test of time. It’s made by mixing whiskey (or gin) with a generous amount of ginger ale or soda water, served over ice in a tall glass. Garnish a Collin-type glass with a lemon or lime wedge, and you’ve got a drink that’s both easygoing and refreshing.

5
Old Fashioned

Image: Johann Trasch

If we’re discussing the classics, we can’t ignore the Old Fashioned, the number one drink of all time . Do you need any proof? Ask as many bartenders as you like, and they’ll each give you a different recipe. That’s because, as old as the drink is, it is also highly popular and has been the subject of countless versions ever since it was created.

The Old Fashioned dates back to the early 19th century, but it truly came into its own during Prohibition. This classic drink combines whiskey, a sugar cube, bitters, and a twist of citrus. The simplicity of the recipe made it a reliable choice when quality ingredients were hard to come by.

6
Corpse Reviver

Image: Timothé Durand

Mornings after can be quite tough, and these names aren’t making them any easier! The Corpse Reviver was so named because it was intended as a "hair of the dog" remedy to revive the drinker from a hangover . This cocktail is a complex mix of gin, lemon juice, Cointreau, Lillet Blanc, and a dash of absinthe. It’s a drink that packs a punch but is also surprisingly smooth and balanced.

The Corpse Reviver No. 2, in particular, became popular during the Prohibition era for its bold flavor and reputed restorative properties. Have you ever tried this one?

7
Mary Pickford

Image: Kurt Liebhaeuser

Named after the silent film star Mary Pickford, this cocktail is as glamorous as its namesake . It’s a fruity blend of white rum, pineapple juice, grenadine, and maraschino liqueur. The drink is sweet and vibrant, with a striking pink color that was as eye-catching in the 1920s as it is today.

Created in Havana, Cuba, it quickly became popular among Hollywood’s elite during the Prohibition era. Shake all the ingredients with ice, strain into a chilled glass, and then garnish with a cherry for a touch of old Hollywood glamour.

8
Gin Rickey

Image: Rajasekhar R

The Gin Rickey was a Prohibition favorite for its simple ingredients and refreshing taste. Made with gin, fresh lime juice, and soda water, it’s light, crisp, and perfect for warm summer nights. This drink was named after Colonel Joe Rickey, a lobbyist known for his love of mixing bourbon with sparkling water.

During Prohibition, gin replaced bourbon as the spirit of choice due to its easy availability. It’s a low-calorie, no-sugar-added option that was as much a hit then as it is now. Simply pour over ice and garnish with a lime wedge for a zesty kick.

9
Bee’s Knees

Image: Ash Edmonds

The Bee’s Knees is a classic example of how Prohibition-era bartenders used sweeteners to mask the harsh taste of homemade gin. You may think using honey for a cocktail is quite ordinary, but back in the day, this was quite an innovation. This delightful cocktail mixes gin, fresh lemon juice, and honey for a sweet and tangy flavor.

The name itself is a slang term from the 1920s, meaning "the best," and this drink certainly lives up to it. It’s refreshing and light, perfect for sipping on a sunny afternoon. Shake with ice and serve in a chilled glass for a taste of history’s sweeter side.

10
French 75

Image: Stephen Harlan

The French 75 is as powerful as the artillery piece it’s named after. This cocktail combines gin, lemon juice, sugar, and a bubbly splash of champagne, making it both elegant and dangerously easy to drink.

Legend has it that the drink was invented in Paris and quickly became popular in American speakeasies. The effervescence of champagne made it a celebratory favorite, while the gin added just the right amount of kick. Serve it in a champagne flute with a lemon twist, and you’ll feel like you’re celebrating in style.

History History 5 min read

Exploring local folklore

American Bestiary: 10 famous mythical creatures to fear

Image: Jon Sailer

Welcome to the fascinating world of mythological creatures! This article is a celebration of the human imagination and the stories that have captivated us for generations. This time around, we invite you to explore the most amazing beings American folklore has ever created . From the popular Bigfoot to the mighty Wendigo, dive into these startling legends and uncover the mysteries surrounding them.

1
Bigfoot

Image: Jon Sailer

Legend and cultural icon, Bigfoot— also known as Sasquatch— has fueled our imaginations since at least the mid-20th century. This mythical creature, which appears in both American and Canadian folklore, is believed to inhabit the forests of the Pacific Northwest.

Its origin is not entirely clear, but it likely stems from a blend of stories brought by European immigrants and tales from North American indigenous cultures. Many people throughout history claim to have seen Bigfoot and describe it as a 6- to 9-foot, half-human, half-ape creature covered in dark hair. Others have only found its large 24-inch footprints, which has certainly helped keep the legend alive.

2
Pukwudgie

Image: Johannes Plenio

Pukwudgies are mythical creatures from Native American folklore, more precisely from the New England region. They are described as small, humanoid beings, about 2 to 3 feet tall, with grayish skin, pointed ears, and spines on their back.

According to Wampanoag legends, Pukwudgies are considered guardians of the forest. They are mischievous creatures with the ability to disappear and move swiftly through the forest. In addition, they are known to cast spells and curses on those who offend them or cross their path. So now you know, if you ever travel to these lands, remember to be respectful and honor nature to avoid being punished by these protective little monsters.

3
The Jersey Devil

Image: Belinda Fewings

There are not as many sightings of the Jersey Devil as there are of other creatures on this list. However, some people claim to have found traces of claw prints made by a two-legged creature. The few eyewitnesses who were able to catch a glimpse describe the Jersey Devil as a bizarre assortment of different animal parts, resembling everything from kangaroos and dogs to horses and even reptiles.

This creature theoretically inhabits an area in South Jersey known as the Pine Barrens. It is linked to a local legend from 1735, which claims that a woman nicknamed Mother Leeds allegedly cursed her thirteenth unborn child. The baby eventually became a demon who murdered the entire family and fled to the woods to steal livestock and terrify unwary travelers to the end of times.

4
Urayuli

Image: osensei

Very similar to Bigfoot, the Urayuli, or "hairy men," are a mythical race of creatures that live in the woodlands of southwestern Alaska, near Lake Iliamna. Those who claim to have seen the Urayuli describe them as being 10 feet tall, with shaggy hair, luminescent eyes, and long arms stretching down to their ankles.

According to lore, the Urayuli are said to be transformed children who got lost in the forest, therefore they are considered peaceful creatures. Taking this into consideration, it is very likely that this legend was born as a cautionary tale to prevent children from wandering out alone at night.

5
Wendigo

Image: DGSstudios

One of the most terrifying creatures in Native American mythology is the Wendigo. According to legends originating in Algonquian folklore, the Wendigo is an evil spirit that feeds on human flesh. This creature is believed to have the ability to possess people, turning them into starving monsters who cannot help but devour other humans.

The Wendigo has been depicted in various forms throughout history but is generally described as a slender, skeletal giant with glowing eyes and sharp fangs. This malevolent, cannibalistic, and supernatural being is usually associated with cold winters, as well as with greed and gluttony.

6
Wampus Cat

Image: Peter .

The Wampus cat is usually described as a fierce, bipedal creature with a humanoid body and a feline head. This spectral, panther-sized beast has been reported across the American Southeast for centuries, with numerous legends about its origins varying by region.

One of the most famous stories has its roots in Alabama and comes from a Native American tradition. According to this story, a Cherokee woman disguised herself in the skin of a mountain lion to secretly follow her husband on a hunting trip. When the men gathered around the fire to share stories forbidden to women discovered her, they cursed her to spend eternity as a half-woman, half-mountain lion.

7
Florida Skunk Ape

Image: RyanMcGuire

Florida, the Sunshine State, has its own version of Bigfoot: the Skunk Ape. This creature is said to resemble an orangutan more than the gorilla-like Sasquatch. This particular being got its name for the pungent odor that announces its presence and was seen many times lurking around the Florida swampland during the 1960s and 1970s.

Sightings were so common during that time that, in 1977, the state legislature had to introduce a bill to protect the elusive man-ape. Although the bill was never passed and Florida wildlife officials deny the existence of the Skunk Ape, many people continue to report sightings of the black, hairy creature to this day.

8
Champ

Image: GregMontani

If you thought Scotland had the only lake monster, you haven't met Champ yet. Lake Champlain, a freshwater lake in New York, is said to be home to America's most famous lake monster. Since the early 19th century, there have been accounts of Europeans claiming to have seen a seahorse-headed creature emerging from the water. However, the local Native Americans, the Abenaki, and the Iroquois, had stories of a horned serpent called Tatoskok dating back much earlier.

Over the years this beast has manifested itself to numerous people. In fact, in 1977, a woman named Sandra Mansi claimed to have taken a photo showing a creature with a small head and a long neck, which—let's be honest—looks suspiciously similar to the Loch Ness Monster.

9
Menehune

Image: Timothy Dykes

The Menehune are a mythological race of little people in Hawaiian tradition that only appear at night. For the most part, these two-foot-tall creatures are harmless, although they can become angry if disturbed. It is believed that these supernatural beings may have originated from ancient ancestors who populated the Pacific region, eventually evolving into folklore.

The Menehune are said to be builders, gifted with great strength and architectural skill. They construct stone structures such as dams, roads, and sacred worship sites known as heiau . They work when nobody is watching, so beware—never interrupt them, or they will vanish.

10
Beast of Busco

Image: Pascal Mauerhofer

In this article, we have explored a wide array of mythological creatures resembling apes, cats, birds, serpents, and even humanoids. However, you probably won't guess what kind of creature the Beast of Busco is. In 1898 a farmer from Churubusco, Northern Indiana, claimed to have spotted an enormous turtle in Fulk Lake.

His story was corroborated fifty years later by two fishermen who reported seeing a giant turtle weighing at least five hundred pounds and with a shell as big as the roof of a car. Such was the commotion that the lake’s owner at the time went so far as to drain it in order to catch the creature, which proved to be impossible. Since then, every June, the town of Churubusco celebrates Turtle Days festival, which includes a carnival, a parade, and—wait for it—turtle races.

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