1

Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2

ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3

Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4

Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5

Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6

Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7

Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8

Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9

AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10

Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

1

The Roaring Twenties

Image: Carrie Borden

We’ll begin with one of the first fads invented right here in America. The 1920s in America were characterized by a period of prosperity and well-being that resulted in a dynamic and distinct cultural rise in major American metropolises. There’s a reason why this period was known as "The Roaring 20s": It signified an upheaval in American music, arts, and fashion.

The 20s saw the birth of avant-garde art forms like jazz music, as well as groundbreaking novels by authors like F. Scott Fitzgerald and Ernest Hemingway. This era is also remembered for the surge of the "Flapper" subculture: Modern, young women with a more carefree attitude toward entertainment.

2

Pin-up models

Image: Florida Memory

Who do you think about whenever you think of the word "pin-up model"? Chances are your answer is Marilyn Monroe or Betty Grable : After all, they both got their start as pin-up models, portrayed in thousands of mass-produced photographs. However, these actresses helped cement the notion of what defines a pin-up model, now considered to be an essential icon in American pop culture history.

Pin-ups defined the aesthetic of an entire period, present in everything from movies to advertisements. Not only that, pin-up models were often depicted on the side of American fighter planes during World War 2, helping raise the morale of our troops.

3

Greasers

Image: Sümeyye Candan

Although the word "greaser" definitively got its start as a derogatory term for this subculture, it ended up being the name of one of America’s most beloved periods. The 1950s are still revered as a golden age by millions of Americans, particularly because of the surge of many icons that make our country so wonderful: Things like Cadillacs, Rock N’ Roll music, and soda fountains were all born in this era.

In that sense, the "Greaser" look was heavily influenced by musicians and actors like Elvis Presley and James Dean . Greasers would showcase their fast motorcycles, stylish hairstyles, and leather jackets wherever they went. By the 1970s, this style was so well-known that it provided the basis of one of America’s favorite TV characters: Fonzie, perhaps now considered the quintessential greaser.

4

The Hippie movement

Image: Jamie Street

The Hippie movement is synonymous with 1960s America: This subculture influenced almost every art form during this period, from music to television, film, and literature. While it is nowadays mostly looked at as an aesthetic or cultural movement, the influence of hippies in American politics and society shouldn’t be overlooked.

Perhaps the biggest representatives of the hippie movement are those groundbreaking bands and musicians aligned with this movement, like Jimi Hendrix, Janis Joplin, or Jefferson Airplane. Hippies were also characterized by their groundbreaking fashion, which featured bell-bottom jeans, sunglasses, and colorful shirts.

5

Beatnik movement

Image: Pereanu Sebastian

Speaking of hippies, let’s take a little detour and focus on an American artistic movement that laid the foundation from which the hippie movement emerged. Much like with "greaser," the term "beatnik" was first coined as an insult, aimed at followers of the "Beat Generation," a literary movement that included names like Jack Kerouac or William S. Burroughs.

The beatnik subculture had a defining image, often exaggerated by detractors: Think about the caricature of a modern poet, complete with a black turtleneck, beret, and bongos, and you’ll be thinking about a stereotypical beatnik. Regardless, historians believe that the term "hippie" comes from "hipsters," which is a term first used to describe the beatnik subculture.

6

The 80s

Image: Eric Nopanen

Fashion during the 1980s can be best summed up by this phrase from Charles Dickens's "A Tale of Two Cities": "It was the best of times, it was the worst of times." While it can’t be denied that this decade brought forward groundbreaking styles to music, films, and culture, it should also be noted that some of these changes were extreme, to say the least. At the end of the day, whether the 80s were good or bad will ultimately depend on who you are asking.

Personally, we would like to focus on those 80s things that we absolutely love: Things like synthesizer music, mullet hairstyles, and neon-bright clothing. This decade was also the birthplace of several subcultures, including the post-punk, preppy, and new-wave movements.

7

The 90s

Image: Panos Sakalakis

If the 70s and 80s were characterized by their loud and flamboyant styles, the 90s were defined by a more minimalist approach: Bands like Nirvana or Pearl Jam helped promote the "grunge" aesthetic, which featured simple items of clothing like jeans, flannel shirts or hoodies.

Although definitively minimalist, the 90s were also the birthplace of subcultures like the goth movement. During this era, numerous extreme sports like skateboarding gained popularity, in line with this decade’s alternative outlook on culture.

8

Disco

Image: Dustin Tramel

Ready to dance "The Hustle"? The late 60s and early 70s were determined by the emergence of one of America’s most remembered subcultures. While disco music first appeared in New York City and Philadelphia, it quickly swept over the nation: Think of a tornado filled with disco balls, roller skates, and nightclubs, and you might be able to paint a picture of how influential this subculture was.

Although disco got its start in iconic nightclubs like Studio 54, it soon expanded to other mediums like movies and television. Most notably, shows like "Soul Train" helped promote this genre’s appeal, while films like "Saturday Night Fever" cemented the ultimate aesthetic of the disco subculture.

9

Digital age

Image: Xiong Yan

We have now arrived at our modern times ! The advent of the internet represented such a groundbreaking innovation in our everyday lives that it stands to reason that the digital age also influenced many of our fads and movements. The late 2000s and early 2010s were determined by this new massive access to information, which completely changed the way we consume culture and entertainment.

In that sense, this new, instant way to share information immediately meant that culture was now not only limited to geographical locations: Your favorite band or fashion icon could easily live on the other side of the world. This cultural exchange resulted in a rich and diverse movement, which is still developing to this very day.

10

All those wonderful memories…

Image: COSMOH LOVE

We have reserved the final entry on this list for the many objects that defined each of these decades. It is sometimes easier to picture an era through a specific item: Think about the 50s and their timeless jukeboxes, or the 90s and the above-mentioned flannel shirts.

In that sense, we have selected a few of our top picks. Some, like the Hula Hoop or the Frisbee, have truly transcended time: Although they were created decades ago, they are still thoroughly enjoyed by children and adults alike. Time hasn’t been that kind with others, though, like with the now practically extinct Tamagotchi. This digital pet was all the rage during the late 90s and early 2000s, but it ultimately fell into obscurity thanks to other digital mediums.

1

Higgledy-piggledy

Image: Peter Herrmann

Imagine a table full of random objects, all jumbled together, with no categories whatsoever. Chaotic, right? Well, that’s exactly what "higgledy-piggledy" means. Can you figure it out from context?

When things got all mixed up or disorganized , folks in the Wild West would call it "higgledy-piggledy." This playful phrase was used to describe chaos or confusion. But it’s not only about a mess of objects, a pile of papers sort of mess, it could also be a situation that got out of hand.

It’s believed to be of British origin, but it found a way to cross the pond and make its way into the American frontier lingo. The repeating sound of the words adds to the sense of disorder – kind of like a tongue-twister that reflects the state of things.

2

Bag of nails

Image: Blake Emge

Don’t take this too literally—it gets gross quickly. But when it comes to the meaning, it’s highly relatable. Ever had one of those days where nothing seems to go right ? The Wild West had a term for that: "bag of nails."

When things were in complete disarray, those personal situations that quickly escalated into chaos, they were described as a bag of nails.

Imagine spilling a bag of nails everywhere, gross at first, but then it’s also messy, frustrating, and hard to clean up.

The origin of the term is not very clear, but it paints a vivid picture of total disorder. If you are having a bag-of-nails kind of day, it’s time to take a deep breath and try again tomorrow!

3

Toad strangler

Image: Mike Kotsch

One curious thing about this phrase, originally from the South, is that in every variation it refers to the same animal in the same situation. For example, "frog choker."

In any case, when the rain came down so hard it could "drown a toad," you were in the middle of a "toad strangler."

This funny phrase (although it may not be so funny for the poor toad) was used to describe a heavy downpour , the kind that left everything soaked and muddy. In a land where the weather could change in an instant, such storms were both a blessing and a nuisance. Now, if you come to think about the mud, this wasn’t so funny for the people either!

4

Barkin' at a knot

Image: Robert Gramner

You could get the meaning of this phrase by simply picturing a dog barking at a not. What’s the first thought that crosses your mind? "What on Earth is that dog doing?" Well, that’s pretty much the gist of the expression.

In Wild West lingo, if you were "barkin' at a knot," it meant you were trying to do something impossible or wasting time on a rather pointless task .

This term comes from the image of a dog barking at a tree knot: the dog thinks the knot is a threat, but all the barking gets them nowhere.

It was used on the frontier to describe situations where people were expending effort for no reward. But it can be used today to talk, don’t you think? Time to move on, partner!

5

Leaky mouth

Image: Vitolda Klein

From the gross to the nonsensical and straight into the literal, in the Wild West, if someone had a "leaky mouth," it meant they couldn’t keep their lips sealed, that they talked too much, and, more often than not, spilled secrets. We all know someone like this!

Gossipers were everywhere back then, (and this is still the case!), and having a leaky mouth was definitely not a compliment, as you can imagine. People who shared too much information or spread rumors were seen as troublemakers, which made sense considering the number of outlaws around!

We may not have those kinds of outlaws anymore, but the leaky-mouthed ones are still around!

6

Raisin' sand

Image: Richard Lee

You may have heard the expression "to raise Cain," and if that’s the case, you can guess what this expression means!

When someone was causing trouble or creating a disturbance, they were basically "raisin' sand." You know the type—the kind of person who can’t sit still for a second, the kind that is always kicking up a storm of dust; mischief in every step they take. Well, this expression is about them.

Frontier towns had their fair share of rowdy folks, and raising sand could mean anything from a loud argument to a full-blown fight. And we’ve all seen enough Western movies to know how that usually ended!

7

High-falutin'

Image: Senya Mitin

Pretentious, fancy people have existed since the beginning of times. No society has escaped the "highfalutin’" sort of folks who are always bragging about. Can you guess what it means?

"Highfalutin" or "high-falutin’" referred to people in the Wild West who were acting overly fancy or pompous , and it was not precisely a compliment.

This term was used to poke fun at people who were full of themselves or trying too hard to appear important. The origin of the phrase is a bit hazy, but there seems to be consensus to believe the phrase is a combination of "high" and "fluting" which means having ornamental grooves. Either way, if you were labeled high-falutin’, it was time to dial it down a notch.

8

Guttersnipe

Image: Amsterdam City Archives

Kids on the street trying to survive are not just a thing of today; there have always been cases of children abandoned to their own fate. Back in the Wild West, "guttersnipe" was the term used to describe a homeless kid who was trying to make it on the streets.

These kids were scrappy survivors, navigating the rough streets much like birds picking through the gutters for food.

Dating back to the 1850s, the word became highly popular thanks to Mark Twain’s descriptions in his novels, and it stuck. Had you heard it before?

9

Four-flusher

Image: Klim Musalimov

Oh, who hasn’t had a fun game night with the family that didn’t end quite like one imagined? Suddenly, everyone is arguing over the rules of the game just because there was one four-flasher who couldn’t resist the temptation to cheat!

In the Wild West, a "four-flusher" was someone who tried to cheat their way to victory , and also someone who resorted to bluffing to win a game.

The phrase comes from poker, where a flush requires five cards of the same suit. A four-flusher, then, would be someone who tried to pass off four matching cards as a flush, hoping no one noticed. Outside of cards, the term grew to describe any liar, cheat, or fraud. If you were called a four-flusher, you were someone who couldn’t be trusted. And those were certainly not welcome in the typical Wild West saloons!

10

California widow

Image: gaspar zaldo

The term "widow" in this phrase is quite deceptive because the expression doesn’t refer to a woman whose husband has died. Instead, it referred to a woman whose husband had gone off to seek fortune, often in the California Gold Rush.

These women were left behind, sometimes for years, while their husbands pursued riches out West. Though they were still married, they were called "widows" because they were left to manage on their own.

It was a common term in the mid-1800s, as the Gold Rush drew many men away from their homes. For some women, this separation was temporary, but for others, their husbands never returned. Quite sad, huh?