History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

Geography Geography 5 min read

CROSS-COUNTRY ADVENTURES

Discover America: The 10 most scenic routes in the U.S.A.

Image: Sean McArthur

For those with a thirst for adventure, America's vast and diverse landscape offers some of the most breathtaking road trips in the world. From challenging mountain roads to exhilarating scenic highways, the open roads of the United States beckon both locals and tourists alike. Exploring our country can be one of the most rewarding experiences within reach, and you don’t need much—just a bit of courage (and a lot of gas!). Whether you're planning a weekend getaway, an epic cross-country journey, or just feeling curious, we've gathered in this article 10 of the most beautiful roads in the country.

1
Pacific Coast Highway

Image: Joe Pilié

The Pacific Coast Highway , officially known as California State Route 1, runs along the stunning California coastline. This iconic route stretches from Dana Point in Orange County to Leggett in Mendocino County, offering breathtaking views of the Pacific Ocean, rugged cliffs, and charming coastal towns.

Designated by the United States Department of Transportation as an All-American Road , the Pacific Coast Highway also serves as a vital artery for residents in the Greater Los Angeles Area and the San Francisco Bay Area. Unfortunately, the route is also known for its frequent coastal landslides, which often cause sections of the road to be closed or redirected inland, so if you are planning to take this route, be sure to check conditions and plan ahead.

2
Blue Ridge Parkway

Image: Angela Bartosh

For those who love bluish mountains and epic landscapes, this route is a must-visit. Winding through the Appalachian Mountains, the Blue Ridge Parkway connects Shenandoah National Park in Virginia to the Great Smoky Mountains National Park in North Carolina.

This 469-mile drive is renowned for its fall foliage, lush scenery, and panoramic vistas. Whether you plan to hike some of its many trails, explore historic sites, or simply enjoy the views from the comfort of your vehicle, the Blue Ridge Parkway offers a truly rewarding experience. Just be aware that the road is not maintained in winter, and certain sections and high passes may be closed from late fall through early spring.

3
Route 66

Image: Nikolai Justesen

Famously dubbed the "Mother Road" by Steinbeck in The Grapes of Wrath , Route 66 embarks on an epic cross-country journey from Chicago to Santa Monica, stretching a total of 2,448 miles. Immortalized in songs and media, this historic road has achieved legendary status, not only as one of the country’s most celebrated routes but also as a symbol of the United States around the world.

This iconic route takes you through picturesque small towns, vast deserts, and quintessential Americana. Though the original road was supplanted by the Interstate Highway System in 1985, much of the historic route has been preserved as a National Scenic Byway , now known as "Historic Route 66."

4
Great River Road

Image: Mitchell Kmetz

Following the course of the Mississippi River , the Great River Road stretches 2,340 miles through ten states, from Minnesota to Louisiana. The term "Great River Road," however, refers not only to the official network of roadways that follow the river's path but also to a broader region of historical and touristic significance.

Originally extending north into Canada, it once connected with the provinces of Ontario and Manitoba. Notable stops along the route include the Twin Cities, Mark Twain's hometown of Hannibal, Missouri, and the Delta Blues Museum in Clarksdale, Mississippi.

5
Going-to-the-Sun Road

Image: Tevin Trinh

Located in Montana's Glacier National Park, the Going-to-the-Sun Road is a 50-mile engineering marvel, with sections carved into steep rock faces. This alpine route traverses the Continental Divide through Logan Pass at an elevation of 6,646 feet, offering jaw-dropping views of glaciers, waterfalls, and wildlife.

The road is named after Going-to-the-Sun Mountain, which dominates the eastbound view beyond the high pass. According to a Native American legend, a deity called Sour Spirit descended from the sun to teach the Blackfeet tribe how to hunt, giving the mountain its name.

6
Overseas Highway

Image: Ilse Orsel

Connecting mainland Florida to Key West, the Overseas Highway is a 113-mile journey across a series of bridges and tropical islands. Much of the route was built on the remnants of the Overseas Railroad , which was severely damaged and partially destroyed by the 1935 Labor Day hurricane. In the 1950s, the Overseas Highway was revamped into a major coastal route linking Miami to Key West.

This exotic drive not only offers spectacular views of turquoise waters and coral reefs but also provides the opportunity to spot local wildlife such as American alligators, American crocodiles, and Key deer.

7
Tail of the Dragon

Image: Stephen Cook

Deals Gap , a thrilling mountain pass along the North Carolina–Tennessee state line, is famously known as the Tail of the Dragon due to its astonishing 318 curves in just 11 miles. This legendary stretch of U.S. Route 129 is a global favorite among motorcyclists and sports car enthusiasts, who often come to challenge their vehicles and driving skills on its winding curves.

As the road forms part of the southwestern boundary of the Great Smoky Mountains National Park , the 11-mile stretch remains free from urban development and features numerous scenic overlooks and pull-off points.

8
Hana Highway

Image: Claude Piché

Also known as The Road to Hana, the Hana Highway on Maui, Hawaii, is a 64.4-mile stretch of Hawaii Routes 36 and 360 that traverses through rainforests, cascading waterfalls, and seascapes. As it meanders across the island, the road features over 600 curves , leading to the charming town of Hana, one of the most isolated communities in the state.

Before you get too excited, though, be prepared for a journey that can take nearly three hours. Although the distance may seem short on paper, the highway's winding, narrow nature and its 59 one-lane bridges can significantly extend travel time.

9
Natchez Trace Parkway

Image: Mika Matin

Stretching 444 miles from Natchez, Mississippi, to Nashville, Tennessee, the Natchez Trace Parkway is a journey rich in history and natural beauty. This scenic drive follows the ancient Native American trail of the same name, even preserving sections of the original path.

This historical route offers peaceful landscapes and numerous recreational opportunities for visitors. Notable stops include archaeological treasures like Emerald Mound , several abandoned towns and historic settlements, and the Meriwether Lewis Monument and Grave Site.

10
U.S. Route 50

Image: Paddy Kumar

U.S. Route 50 is a major highway that spans the width of the United States, connecting Ocean City, Maryland, on the East Coast to Sacramento, California, on the West Coast. Stretching 3,073 miles, this route traverses diverse landscapes but is most renowned for its rural desert and mountainous scenery in the western United States.

Particularly notable is its Nevada segment, famously dubbed "The Loneliest Road in America" due to its sparse traffic and lengthy, isolated stretches. Established in 1926 as part of the original U.S. Highway system, US 50 initially extended from Wadsworth, Nevada, to Annapolis, Maryland. The original route incorporated several historic trails, including the Lincoln Highway, Midland Trail, and the National Old Trails Road.

Culture Culture 5 min read

Music legends

Rock all night with these 10 American rockstars!

Image: Kenny Eliason

Rock music is considered by many to be the most groundbreaking genre of the 21st century. It has spawned countless iconic songs, and almost 80 years since its inception, it shows no sign of slowing down. In that sense, America has produced its fair share of iconic rockstars throughout the decades. These revolutionary musicians have helped shape the music of their time, so we decided to pay homage to 10 of the most innovative and influential American rockstars in history. With that in mind, there’s only one question left to ask: Are you ready to rock?!

1
Chuck Berry

Image: Provincial Archives of Alberta

Let’s begin with the man known as the "Father of Rock and Roll." To label Chuck Berry as a pioneer would definitively misrepresent the legacy of this amazing musician; Berry was almost solely responsible for introducing the key elements that would eventually define rock music.

Songs like "Maybellene," "Roll Over Beethoven," and "Johnny B. Goode" influenced countless musicians through the ages. Legendary artists like the Beatles and the Rolling Stones famously covered some of his songs, while Bob Dylan once defined Berry as "the Shakespeare of Rock n’ Roll."

2
Bruce Springsteen

Image: Jose Antonio Gallego Vázquez

Up next, we have a boss that anyone would love to have in their office. Bruce Springsteen is undoubtedly one of New Jersey’s favorite sons. Known as "The Boss," Springsteen has dazzled the American public since his first album in 1973, earning a myriad of awards and recognitions in the process, including the Presidential Medal of Freedom.

Known for his insane charisma and distinctive voice, Springsteen has performed with his iconic "E Street" band since 1972. Rolling Stone magazine has described him as "the embodiment of rock and roll" and included him in its list of "100 Greatest Artists of All Time."

3
Jimi Hendrix

Image: Aditya Wardhana

Can the ‘60s be summarized by one musician? Many believe they can even summarized by one performance: Jimi Hendrix’s jaw-dropping rendition of the "Star-Spangled Banner" at Woodstock. In a way, this legendary guitarist embodies the innovation and freedom that characterize this era, but make no mistake: Hendrix’s contributions to rock and roll can’t be limited to a single decade. Suffice it to say that the Rock and Roll Hall of Fame considers him to be "arguably the greatest instrumentalist in the history of rock music."

Born in Seattle, Hendrix showed interest in music from an early age. He bought his first guitar at age 15 and practiced daily, imitating the styles of blues musicians like B.B. King and Howlin’ Wolf. While he sadly passed away at age 27, his legacy continues to live on in every single one of his amazing songs.

4
Elvis Presley

Image: Clem Onojeghuo

Chuck Berry might have been the "Father of Rock and Roll," but Elvis Presley was this genre’s undisputed "King." This musician’s legacy is as timeless and eternal as his songs are, earning him a well-deserved spot among America’s most beloved pop culture icons. Just think of all the countless Elvis impersonators around the world to realize how iconic Elvis’s music and style were.

Elvis received his first guitar at the age of 7. Little did anyone know that this birthday gift would be the first step in a meteoric musical career. From his amazing dance moves to his unbelievable charisma, Elvis will forever be remembered as an American icon.

5
Tom Petty

Image: Samuel Ramos

In the 1980s, when Tom Petty joined the musical supergroup "The Traveling Wilburys," he stood shoulder to shoulder with juggernauts like Bob Dylan, George Harrison, and Roy Orbison. While Petty was relatively a newcomer when he joined what many believe to be the biggest supergroup in history, time would prove that he had what it takes to become one of the most memorable rock stars in history.

According to the man himself, Petty’s love for rock 'n' roll first started when he met Elvis Presley at age 10. This love for music would eventually lead him to form his most iconic band, "Tom Petty and the Heartbreakers," with which he performed for almost 40 years.

6
Jon Bon Jovi

Image: Simon Weisser

It takes talent to make your last name synonymous with rock 'n' roll, but John Francis Bongiovi Jr., better known as Jon Bon Jovi , was able to turn his last name into the name of one of the most groundbreaking bands of the ‘80s.

Born in Perth Amboy, New Jersey, Jon formed Bon Jovi when he was still in his teens, quickly rising to fame and becoming an undisputed rock star. While he is still very much active in music, he has also built a very successful acting career, appearing in TV shows like Sex and the City and The West Wing .

7
Jim Morrison

Image: Markus Spiske

Take it to the world of rock 'n' roll to produce a nickname like "the Lizard King" to describe one of the most emblematic vocalists of the '70s. Regardless of whether there was someone who could pull off such a strange nickname, it was Jim Morrison . In fact, this singer chose the nickname himself, as it perfectly described both his fascination with reptiles and Native American culture.

Morrison’s deep voice and magnetic persona were among the main reasons behind The Doors' rise to prominence, quickly making them the first American band to achieve eight consecutive Gold LPs. While his life was unfortunately cut short at the age of 27, his songs, poetry, and journals will forever celebrate the Lizard King’s legacy.

8
Prince

Image: DJ Johnson

Prince's first live band was called "The Revolution," and we believe that this is one of the most aptly named bands in history. After all, this Minneapolis-born musician brought forward a revolutionary and fresh take on music, fashion, and art in general. Known for his amazing falsetto voice and flamboyant persona, Prince is considered to this day one of the very best musicians in history.

You would think that such a flashy and daring musician would take a more ostentatious stage name, but Prince Rogers Nelson performed under his first name throughout his entire career. Actually, that’s not entirely true: while in the midst of a contractual dispute, he performed as " The Artist Formerly Known as Prince " for approximately a decade.

9
Steven Tyler

Image: Matt Botsford

Steven Tyler might have the nickname that every rock singer probably covets: known as "the Demon of Screamin’," Aerosmith’s frontman is recognized for his powerful voice and vast vocal range.

Tyler has been at the helm of Aerosmith since its beginning in Boston in the early ‘70s, producing such hits as "Dream On" and "Walk This Way." While the band is currently on hiatus due to Steven injuring his vocal cords, Aerosmith still hopes to return to performing soon.

10
Kurt Cobain

Image: Panos Sakalakis

The '90s introduced the world to a new take on rock music: for many, grunge was the quintessential sound of this decade, characterized by its raw and angry tone. In that sense, there’s no band that represents the '90s better than Nirvana, and this legacy is in no small part due to Kurt Cobain.

Known for his scruffy yet powerful voice, Cobain led this iconic trio since its inception in 1987. While his untimely death deprived the world of his incredible talent, his legacy still lives on in amazing songs like "Smells like Teen Spirit" and "Come as You Are."

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