History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

General General 4 min read

Do you enjoy walking?

A trekker's paradise: Explore 10 amazing American trails

Image: Holly Mandarich

German philosopher Friedrich Nietzsche once said: "All truly great thoughts are conceived by walking." And, while this might be a bit of a metaphorical statement, there is some practical truth to it, as any hiker can testify. With an almost infinite array of trails, America is filled with opportunities to wander through its natural parks and ponder about life or simply enjoy it. The following ten are but a small sample of these trails and we encourage you to look for one near your area and, if possible, maybe even go for a hike yourself!

1
Appalachian Trail, Shenandoah National Park, Virginia

Image: Wes Hicks

Yes, the entire Appalachian Trail is extremely long. Actually, it is over 2,190 miles long. But, the Shenandoah National Park, 75 miles from Washington, D.C., has over 500 miles of hiking trails, including more than 100 miles of the Appalachian Trail ; You can tackle a small section in a day’s hike.

The park is the perfect place to explore the great outdoors in Virginia and it consists of 200,000 acres of protected land that are home to animals like deer and songbirds.

2
Burroughs Mountain Trail, Mount Rainier National Park, Washington

Image: Scott Longerbeam

More than 260 miles of maintained trails lead visitors through peaceful old-growth forests, river valleys, and subalpine meadows on the Mount Rainier National Park in Washington state.

The park is home to one of the most iconic mountains in the world: Mount Rainier rises 14,410 feet above sea level straight into the clouds. Check out the Burroughs Mountain Trail for stunning views of mountain peaks and the alpine landscape.

3
Rim Trail, Bryce Canyon National Park, Utah

Image: Tim Golder

Bryce Canyon National Park in Utah is home to the largest collection of odd-shaped pillars of rock left standing from the forces of erosion, known as hoodoos. Many of them can be viewed from the 5.5-mile Rim Trail .

The park also offers hikes for all levels, including backcountry options for those looking for a little added adventure and guided Full Moon Hikes for night-owl explorers.

4
Upper Emerald Pools Trail, Zion National Park, Utah

Image: Jamie Hagan

A park filled with hiking trails for all experience levels, Zion National Park, Utah's first national park , is famous for its massive cream, pink, and red sandstone cliffs, and freestanding arches.

Hikers should attempt to visit at sunrise and sunset to enjoy the breathtaking views of sunlight splashing off the cliffs and into the rivers below. And if it is an approachable trail they’re looking for, the Upper Emerald Pools Trail is an easy hike leading to sparkling waterfalls.

5
Grinnell Glacier Trail, Glacier National Park, Montana

Image: Aaron Clinard

Over 700 miles of hiking trails, including more than a dozen options around the Many Glacier area , like the popular Grinnell Glacier Trail , can be found at the Glacier National Park.

Lucky visitors can spot some of the park's varied wildlife, including 71 species of mammals, from the tiny pygmy shrew to one of the largest remaining grizzly bear populations in the country.

6
Charlies Bunion Hike, Great Smoky Mountains National Park, Tennessee and North Carolina

Image: Leslie Cross

The Great Smoky Mountains are world-renowned for its animal and plant life diversity, as well as for its miles of official and backcountry trails with views of waterfalls and old-growth forests.

The Great Smoky Mountains National Park spreads across two states and offers plenty of activities for hikers. For a particularly breathtaking vista, hike to Charlies Bunion, a popular outcropping along the Appalachian Trail.

7
Billy Goat Trail, Chesapeake and Ohio Canal National Historical Park, Maryland

Image: Eduardo Gutierrez

Considered a moderate-difficulty trail, Maryland's Billy Goat Trail has three sections totaling eight miles, though portions are strenuous and challenging . Outdoor enthusiasts can experience the raging Potomac River and the rocky crags of Great Falls. The hike is very popular, so early hours are advisable to beat the crowds.

8
Chautauqua Trail, Chautauqua Park, Colorado

Image: Leslie Cross

An old park, Chautauqua Park in Boulder, Colorado, has been around since 1898. The 80-acre park has miles of hiking, much of which are uphill . But there are less strenuous hikes, too, like the Chautauqua Trail, which offers views of the Flatiron mountains and Boulder.

9
Canyon to Rim Loop, Smith Rock State Park, Oregon

Image: Alex Diaz

Hikers of every level can find an appropriate trail at Smith Rock State Park, in Oregon. These vary in length and difficulty, but they all offer beautiful views of the Central Oregon landscape**.**

The park offers hundreds of miles of hiking and biking trails, and visitors may spot golden eagles, prairie falcons, river otters, and beavers throughout the day.

10
Petroglyph Wall Trail, Red Rock Canyon National Conservation Area, Nevada

Image: Kristin Melville

As visitors to the Red Rock Canyon National Conservation Area can testify, not all short-distance hikes are the same. Many are labeled difficult, and it can take four to five hours to complete a five-mile hike.

Along the different routes, desert wildlife can be spotted, including lizards, toads, and hawks. One of the park's most beginner-friendly hikes is the 0.2-mile Petroglyph Wall Trail , where centuries-old rock art can be appreciated.

Geography Geography 5 min read

Totems of the modern world

What is a Carhenge? U.S. roadside structures that make you stop the car

Image: Chris Long

"Did you see that?" Roadside attractions have been used to lure travelers since the 1920s. Some have stood for decades, silently waiting for visitors to pull over and stretch their legs while marveling at them. Some have gift shops and museums nearby to capitalize on some by-now famous designs. Others have been featured in movies and documentaries. Most of them have gone from being lonely land art to becoming landmarks. Let’s take a figurative trip around some of the dearest roadside attractions in the U.S.

1
Carhenge

Image: sarahehauge

The gray megaliths of Stonehenge , in contrast with the bright green of the surrounding plains, create an image familiar to most of us. The ancient monument in the south of England inspired artist Jim Reinders to design this roadside attraction near Alliance, Nebraska, along Highway 87.

He and his family built it in 1987 on his late father’s farm as a memorial. Thirty-nine cars were buried and welded in place, then spray-painted gray to form a structure imitating the original. Carhenge remains open 24/7, and anyone is welcome to visit anytime, but it looks particularly epic against the setting sun.

2
Prada Marfa

Image: Mizzu Cho

"Wait, what was that?" Imagine driving along U.S. Route 90 and catching a flashing glimpse of this lone-standing, one-story, deserted Prada store , just feet away from the road. Located 26 miles northwest of Marfa, Texas, this storefront is a land art installation built in 2005 by the architects and artists Elmgreen & Dragset.

It wasn’t meant to be an advertisement for the brand, although the shoes and handbags displayed in the interior of the shop were provided by designer Miuccia Prada herself. The location was carefully chosen so that the white shop would stand out against the barren landscape.

3
"Giant" Marfa Mural

Image: Robert Harkness

Remember Giant (1956), the film starring Elizabeth Taylor, Rock Hudson, and James Dean? This classic about a wealthy Texan family was shot around the town of Marfa, Texas, and parts of it were filmed right at this spot. That means Marfa became the site of yet another car-stopping roadside attraction.

Right off the road on U.S. ​​Highway 90, just like the Prada Marfa, stand these colorful plywood murals that depict the characters and the Little Reata Ranch , which served as the backdrop of the movie. Artist John Cerney erected these figures in 2018, and visitors also mention that one can hear music at the site: it comes from speakers cleverly concealed between rocks and was composed by Michael Nesmith from The Monkees.

4
Galleta Meadows Sculptures

Image: Stephen Leonardi

You would have to take a 14-mile detour from California State Route 78 to see them, but it would be worth it. Galleta Meadows is a privately owned, open-to-the-public estate that has been home to over 130 giant metal sculptures created by Ricardo Breceda since 2007.

Breceda first built a giant metal dinosaur for his daughter after watching Jurassic Park III with her. When the owner of this estate saw his art, he commissioned all the sculptures that now adorn the land. The figures emerging from the ground vary. Beyond the mythological serpent dragon, some represent animals that once roamed the same land, such as the Columbian mammoth, the sabertooth tiger, and dinosaurs. A scorpion, a grasshopper, and a bighorn sheep can also be found.

5
Seven Magic Mountains

Image: Samuel Branch

The hoodoos that characterize the Western landscape inspired this pop-art image in the mind of Swiss artist Ugo Rondinone. Located on Las Vegas Boulevard ten miles south of Las Vegas, Nevada, these stacks of boulders were painted with fluorescent pigments that are activated by the sun.

The installation, built in 2016, was funded by the Nevada Museum of Art and the Art Production Fund . It was originally intended to remain for two years, but the fascination with this highly photogenic landscape was such that it was decided to keep it in place and open to the public. The Seven Magic Mountains receive around 325,000 visitors every year.

6
Cabazon Dinosaurs

Image: Marius Christensen

One of the most famous roadside attractions in the U.S. is the Cabazon Dinosaurs, located just west of Palm Springs in California. These are two steel-and-concrete figures, about 20 feet tall, that have their own names: the Brontosaurus Dinny the Dinosaur and the T-Rex, Mr. Rex.

Dinny and Mr. Rex are repainted frequently to show varying colors and suits. A nearby museum gift shop houses over 100 dinosaur figures and animatronics. The stop became even more famous after being featured in Tim Burton’s Pee-wee's Big Adventure (1985), but they had been standing at Cabazon since artist Claude Bell began building them in 1964.

7
Salvation Mountain

Image: Nitro ‎

In the California Desert, not far from State Route 111, stands an artificial hill that was created in 1984 and has been repeatedly modified over the years to become a colorful folk site. Local resident Leonard Knight started building the hill in the 1980s, with the vision that it would forever hold a message of "unconditional love to humankind ."

Adobe bricks, straw, discarded tires and car parts, and tons of paint were all used in the production of this 150-foot-wide art project.

8
Enchanted Highway

Image: Carol Highsmith's America

The Enchanted Highway stretches for 32 miles in the southwest of North Dakota. It has been decorated with some of the world’s largest scrap metal sculptures, all made by local artist Gary Greff, who began the project in 1989. He started the project as a way to revive his town, Regent , while it was in economic decline.

Fish, pheasants, bugs, and even a "Tin Family" of humans adorn the landscape near the city of Dickinson. Nine sites with sculptures are built along County Highway 21, most of them featuring parking areas to allow visitors to wander near the sculptures and take plenty of pictures.

9
Peachoid

Image: Jp Valery

The Peachoid water tower stands in Gaffney, South Carolina, and is shaped like, well, a peach . The tank holds one million gallons and is visible from miles around the point at Interstate 85 where it stands.

It was built for the city of Gaffney in 1981, resembling the fruit for which they were best known. It was commissioned by the Gaffney Board of Public Works, which also wanted to make the statement that Cherokee County, at one point in history, was a bigger peach producer than the entire "Peach State," Georgia.

10
Garden of One Thousand Buddas

Image: Kirsten Ann

Would you count them? There’s a peaceful garden in a valley near Glacier National Park in Montana. In it live one thousand white statues of sitting Buddhas lining a public park and botanical garden.

The construction of the site, nestled by the Mission Mountains , began in 2000. It wasn’t until 2015, however, that the 1,000th Buddha was finally placed, reaching the original goal of the founder, a Tibetan master. Hundreds of visitors arrive each week to walk the garden and wander around the 10 acres it spreads over.

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.