1

Bohemians

Image: Kinga Howard

Bohemianism, an original subculture that ended up lending its name as an adjective often used to describe other subcultures, is a social and cultural movement that embraces a way of life away from society's conventional norms and expectations . The term comes from the French bohème , and it was used to describe mid-19th-century non-traditional lifestyles, especially those of artists, writers, journalists, musicians, and actors.

Today, the term is used to describe anyone who shows disdain for money, dresses in hippie fashion (more on this later), and appreciates everything art-related.

2

Greasers

Image: Alberto Bigoni

Think John Travolta in _Grease_—yes, Grease . Think Biff Tannen in the 1950s segment of Back to the Future . Greasers emerged in the 1950s and early 1960s from predominantly working-class and lower-class teenagers and young adults in the United States and Canada.

An interest in cars, motorcycles, leather jackets, jeans, and rock music was the common theme among greasers. According to some sources, the subculture’s name was applied to its members partly because of their characteristic greased-back hair.

3

Beatniks

Image: Clem Onojeghuo

The first subculture on this list to adopt the adjective "bohemian," beatniks were a mid-20th-century social movement that embraced an anti-materialistic lifestyle, rejecting consumerism and expressing themselves through art, spirituality, drugs, and sexuality.

The term "beat" was first used by Jack Kerouac in 1948 to describe his group of friends and fellow writers, including Allen Ginsberg, William S. Burroughs, and Neal Cassady. Kerouac said that "beat" had multiple meanings, such as "beaten down," "beatific," "beat up," and "beat out." Beatniks are often stereotyped as wearing black clothing, and speaking in hip slang that incorporates words like "cool," "dig," "groovy," and "square."

4

Hippies

Image: Trevar Skillicorn-Chilver

One of the most famous countercultures of all time, hippies are deeply associated with the 1960s. The term "hippie" originally came from "hipster" (more on this later) and was used to describe the aforementioned Beatniks, who were "hip" to all things sophisticated and fashionable. In fact, early hippies adopted much of the language and values of the Beat Generation.

The festivals of Human Be-In (1967), Monterey (1967), and Woodstock (1969) popularized hippie culture, with its fashion and values influencing culture, popular music, television, film, literature, and the arts. Since the 1960s, mainstream society has assimilated many aspects of Hippie culture.

5

Mods

Image: Michael Schofield

The Mods were a group of stylish, London-based young men and women in the late 1950s, named for their preference for modern jazz. This subculture was known for its distinctive fashion, including tailor-made suits, as well as its love for music and scooters.

By the mid-1960s, their musical tastes had shifted toward rock and blues, with bands like The Who and Small Faces gaining popularity among Mods. Mod fashion was a defining element of the "Swinging London" era, and during this time, the subculture spread to other countries, becoming emblematic of the larger youth culture of the period.

6

Punks

Image: Viktor Forgacs

Another popular subculture, thanks in no small part to its striking visual component, is the punk movement, which encompasses music, fashion, ideologies, dance, film, and visual arts, among other forms of expression. Its strong anti-establishment views, stances on individual freedom, and DIY ethic make punks easy to identify.

Punk fashion includes T-shirts, leather jackets, boots, distinctive hairstyles such as brightly colored hair and spiked mohawks, as well as cosmetics, tattoos, jewelry, and even body modification.

7

Yuppies

Image: Nick Fewings

Anyone who has seen the movies Wall Street (the one with Charlie Sheen and Michael Douglas) or American Psycho knows what a yuppie is. The term stands for "young urban professional" and was coined in the early 1980s as a way to describe young professionals living in a city.

Those labeled as yuppies generally dislike the association, because this characterization often suggests a very materialistic approach to life in general and a cutthroat attitude towards the workplace environment.

8

Skaters

Image: Parker Gibbons

An offshoot of the punk subculture, skater culture rose to prominence in the 1980s when a massive drought in California left numerous empty pools, which skaters used to practice their sport. The rise of magazines like Thrasher and stars like Tony Hawk helped the movement transition from an underground scene to a mainstream sport.

Its aesthetics centered around the preferred type of clothes for skateboarding: baggy and sturdy pants, sneakers, and oversized shirts. Its music was shared by the punk and hardcore movements.

9

Straight Edge

Image: Evgeniy Smersh

Going deeper down the rabbit hole, we encounter the Straight Edge subculture, an offshoot of both skater and hardcore punk cultures. Its followers reject the excesses of the punk scene by abstaining from alcohol, tobacco, and recreational drugs . Many also refrain from casual sex, follow a vegetarian or vegan diet, and avoid caffeine or prescription drugs. The name "Straight Edge" was inspired by the 1981 song "Straight Edge" by the hardcore punk band Minor Threat.

Overall, Straight Edge culture promotes a lifestyle of self-discipline, health, and community, and it continues to evolve while maintaining its roots in the hardcore punk scene.

10

Hipsters

Image: John Fornander

The final entry on the list is dedicated to the most modern subculture in it: the hipsters. Mostly associated with perceived upper-middle-class white young adults who gentrify urban areas , hipster culture has been critiqued for lacking authenticity and focusing on consumption.

As mentioned earlier, members of this subculture typically do not self-identify as hipsters, as the term’s connotations are often unflattering. It is no coincidence that the term evokes the previously mentioned Beatniks, as that subculture can be seen as an early precursor to hipster culture.

1

Chester Cheetah

Image: Giorgio Trovato

Chester Cheetah joined Cheetos marketing in 1986 with a stylized, sunglasses-wearing design that reflected the youth-focused advertising of the time. His orange fur, black spots, and exaggerated long limbs gave him a modern appearance that differed from the more conventional mascots used in earlier decades.

Often depicted in cartoon adventures trying to get Cheetos from others using his hip attitude and humor, Chester began appearing in licensed merchandise and even two video games released for major home consoles. These additional uses helped increase his presence outside television ads and made him familiar to a wider audience.

2

Tony the Tiger

Image: Sten Ritterfeld

Tony the Tiger is probably one of children’s favorite mascots. Well, of course, he is gr-r-reat! Tony debuted in 1952 as part of Kellogg’s national push for its frosted cereal line. His early design resembled a traditional tiger on all fours, but by the 1960s, he was consistently illustrated standing upright. This adjustment to a more human-like figure made the character more attractive to children who started seeing him in print materials and television commercials. His striped orange coat and red scarf have remained stable features for decades, helping kids recognize the mascot across changing styles over the years.

3

Mr. Peanut

Image: Afif Ramdhasuma

Mr. Peanut entered American advertising as early as 1916, after Planters Nut & Chocolate Company held a public contest and selected a drawing submitted by a schoolboy from Virginia. The company later added the top hat, monocle, and cane, creating the formal look that became standard on packaging and billboards.

The suave, walking peanut we know and love appeared consistently in print ads and store displays, serving as a recognizable figure for the brand. During the mid-20th century, when packaged snacks and "gourmet" branding became more common in supermarkets, Mr. Peanut was used to reinforce the idea of a higher-quality product.

4

Colonel Sanders

Image: He Junhui

In the 1950s, American entrepreneur Harland Sanders became the public face of his restaurant chain, Kentucky Fried Chicken, taking part in promotional photos, interviews, and appearances that helped introduce the brand to a wider audience. His white suit and black string tie were items he regularly wore, and the company adopted them as key visual elements to create a consistent look for KFC.

By the 1960s, his image was used on signs, packaging, and national advertising, giving customers a familiar figure associated with the product. Unlike most mascots, his portrayal was based on a real person whose small roadside business had grown into a national treasure.

5

Pillsbury Doughboy

Image: Nikoloz Gachechiladze

The Pillsbury Doughboy was introduced in 1965 using stop-motion animation in his early commercials, a common technique for character advertising at the time. His soft white body, chef’s hat, and neckerchief became standard symbols in Pillsbury promotions beginning in the late 1960s.

During the 1970s, he appeared regularly on national television, helping advertise refrigerated dough products that were marketed as convenient options for home cooks. His role remained consistent across these campaigns, making him one of the brand’s most recognizable features.

6

The Kool-Aid Man

Image: Fotografía de Alimentos

In just a few years, this mascot evolved from a simple smiling pitcher to a whole pop culture icon. Oh yeah! The Kool-Aid Man’s first television appearances began in the 1970s, building on earlier print versions. His clear, rounded glass body and bright red interior were easy for children to recognize, and the short catchphrase became closely linked to the product.

During this period, he was featured regularly in Saturday-morning TV advertising and in-store promotions aimed at families. These campaigns emphasized Kool-Aid as an inexpensive, easy-to-prepare drink mix, thanks to a character that brings joy and fun, making sure people have a good time.

7

GEICO Gecko

Image: moonzigg

Born after a 1999 SAG strike that limited live actors, the animated GEICO Gecko became a beloved, relatable brand ambassador who could present insurance information in a clear, approachable way. His small upright stance, green coloring, and British accent made him easy to identify and set him apart from the fast-paced commercials common at the time.

Over the years, he became a regular presence in campaigns that explained discounts, policy options, and general coverage details. His continued use across national TV, radio, and online platforms helped establish him as one of the brand’s most recognizable marketing tools. Can you quote his famous catchphrase?

8

Energizer Bunny

Image: PublicDomainPictures

Did you know the Energizer Bunny is actually a parody of the Duracell Bunny? Premiering in 1989, a year later than its main competitor, the pink rabbit was shown wearing sunglasses and flip-flops and carrying a large bass drum.

Throughout the 1990s, the Energizer Bunny was featured in several parody-style spots that placed him inside mock versions of other commercials before he continued walking and drumming. His image became closely linked to Energizer batteries' long-lasting power, becoming a pop culture icon representing the endurance and tenacity of the American People.

9

Ronald McDonald

Image: Vijayanarasimha

Ronald McDonald is one of the most beloved characters among American children. He appeared nationally in 1963, adapted from earlier characters that had been used in local McDonald’s advertisements. With his red wig, white face makeup, and yellow jumpsuit, he lives in the magical McDonaldland with friends, representing fun and charity.

These key visual elements helped audiences recognize him instantly at store openings, public events, and televised commercials. From the 1960s through the 1980s, Ronald also participated in school visits and community programs that promoted basic safety messages and family-oriented activities. In just a few years, Ronald McDonald grew into a global icon that even inspired more characters synonymous with both fun and philanthropic missions .

10

Mr. Clean

Image: Anna Shvets

Who wouldn't trust a product promoted by a strong, reliable, muscular man? Introduced in 1958 and inspired by a U.S. Navy sailor, Mr. Clean appeared in packaging and commercials with his arms crossed and wearing a white T-shirt and a gold earring. His image, symbolizing powerful, effortless cleaning magic, helped shoppers to quickly recognize the product on crowded shelves.

The character’s straightforward design also aligned with a broader mid-century trend toward household products marketed as time-saving solutions. Over time, Mr. Clean continued to serve as a stable visual symbol for the brand’s focus on reliability and ease of use.

11

Betty Crocker

Image: Annie Spratt

Even more than a hundred years after her creation, Betty Crocker is still a beloved cultural icon representing home baking and American domesticity. She was first introduced in 1921 as a customer-response identity providing written answers to home-baking questions sent to the company. The name combined the friendly-sounding "Betty" with the surname of a retired company director, William G. Crocker.

She evolved from a voice on radio shows to the first portrait in 1936, which was repainted multiple times throughout the 20th century, and was adjusted to match changing American fashion while keeping the same general facial features. By the 1940s, she was widely recognized through cookbooks, recipe pamphlets, and radio guides that presented standardized instructions for home bakers.

12

"Rich Uncle" Pennybags

Image: Julian Hochgesang

Rich Uncle Pennybags is the mustachioed, top-hatted mascot of the Monopoly board game, a character designed to embody wealth and capitalism. His image, first introduced in 1936, was loosely based on Gilded Age tycoons like J.P. Morgan, which helped signal the game’s focus on property and finance.

When Monopoly grew in popularity and began distributing international editions in the 1970s, the mascot was added to rule books, game boxes, and licensed versions sold in different countries. Fun fact: Contrary to popular belief, Pennybags never wore a monocle. Think about that!

1

Marx Bros

Image: Braydon Anderson

We’ll start strong with the family of actors considered by many to be the most groundbreaking comedians of their generation: the five Marx Brothers. They truly took the world by storm, leaving an unforgettable mark that forever changed Hollywood.

Throughout a career that lasted over 40 years, the Marx Brothers starred in 14 films, five of which were included in the American Film Institute's list of the greatest 100 comedies of all time. While it is indeed a gargantuan task to select the best moments from this remarkable career, we feel inclined to select 1933’s Duck Soup and 1935's A Night at the Opera as our top picks.

2

Abbot and Costello

Image: Los Angeles Daily News, CC BY 4.0

In the very likely event that you’ve ever played a game of baseball, we can almost guarantee that someone jokingly asked you, "Who’s on first?" in a marked Jersey accent. After all, any American born after the 1950s knows this legendary Abbott & Costello routine, which is considered by many to be one of the finest pieces of comedy ever conceived.

This iconic duo met in New York City in 1935. After Bud Abbott’s comedy partner fell ill before a performance at the Eltinge Burlesque Theater, Lou Costello substituted for him, marking their first unforgettable performance. Many believe the duo’s groundbreaking chemistry was already present in that very first show. Over the course of their nearly 20-year career, Abbott & Costello produced several hilarious routines, including "Niagara Falls," "The Piano Bit," and, of course, "Who’s on First?"

3

Jerry Seinfeld

Image: Alan Light, CC BY 2.0

Years before he starred in his groundbreaking Show About Nothing , Jerry Seinfeld was a scrawny and hilarious comedian making appearances on talk shows like The Tonight Show Starring Johnny Carson and Late Night with David Letterman . While this young comedian’s talent was evident, little did anyone know that Jerry Seinfeld would soon become the world’s most famous comedian.

The TV show Seinfeld ran for 9 seasons between 1988 and 1998, winning a myriad of accolades and awards in the process. Part of the charm was that Jerry’s off-screen persona seemed like a carbon copy of his character: he was witty, sarcastic, and hysterically funny. After Seinfeld concluded, Jerry went on to produce several successful comedy specials, as well as the Emmy-nominated show Comedians in Cars Getting Coffee .

4

Johnny Carson

Image: Arthur Osipyan

While Johnny Carson was not the first host of The Tonight Show , he is definitively considered a pioneer in late-night TV history. This groundbreaking comedian hosted the iconic talk show for 30 years, earning the well-deserved title of "King of Late-Night Television" in the process.

It’s difficult to describe how immense Carson’s influence was, not only on the history of talk shows but also in American culture in general. It only takes someone mimicking a swing of a golf club for anyone to realize they are paying tribute to this legendary comedian. Johnny received numerous awards during his lifetime, including six Primetime Emmys and the Presidential Medal of Freedom.

5

Conan O’Brien

Image: Jay Dixit, CC BY 4.0

Conan O’Brien is truly a blue-collar comedian. Now, by no means are we trying to convey that other comedians didn’t work hard to get where they are; we are simply pointing out that Conan’s comedy resume dates back to his early twenties when he started writing for groundbreaking shows like Saturday Night Live and The Simpsons .

In 1993, Conan debuted as a late-night host with Late Night with Conan O'Brien . What followed was a 28-year career filled with hilarity and creativity, which only ended after Conan announced he would be retiring and taking a well-deserved break from performing. However, he still continues to host a hilarious series of podcasts called Conan O'Brien Needs a Friend .

6

Jackie Gleason

Image: Jazz Guy from New Jersey, United States, CC BY 2.0

If you happen to visit New York City (or if you are a New Yorker yourself), take a stroll to Port Authority Bus Terminal, and you’ll come across an eight-foot-tall bronze statue of a cheerful and lively bus driver. If you take a closer look, you’ll notice that this is not a homage to any real-life bus driver. In fact, the man depicted in the statue is none other than the legendary comedian Jackie Gleason , portraying Ralph Kramden, his iconic character from The Honeymooners .

First broadcast in 1955, The Honeymooners was a groundbreaking sitcom that depicted the life of bus driver Ralph Kramden and his wife Alice. This show served as the inspiration for countless other sitcoms, including America’s favorite prehistoric family, The Flintstones .

7

Robin Williams

Image: Alan Light, CC BY 2.0

Robin Williams’ legacy expands throughout several generations: People in the ‘70s adored him in Mork and Mindy , he inspired many ‘80s moviegoers with his films Good Morning Vietnam and Dead Poets’ Society , and he filled the childhoods of millions of ‘90s kids as the wisecracking genie from Aladdin .

What’s perhaps most astounding about Williams’ acting is the remarkable range he displayed. The fact that his performances in drama could move us to tears doesn’t diminish the effectiveness of his comedy chops. Not only that, but hundreds report that off-screen, Williams was an incredibly kindhearted and warm person, always ready to go the extra mile to make someone smile.

8

Chris Rock

Image: Maarten van den Heuvel

Don’t let the title of his Emmy-nominated TV show fool you: Not everybody hates Chris Rock . In fact, we are willing to go even further and state that, despite being known for his crude and sarcastic style, he is still one of America’s most beloved comedians.

Chris Rock's first jump to prominence came when he joined the main cast of Saturday Night Live in 1990. After that, he went on to perform in several stand-up specials and provided hilarious comic relief in films such as Lethal Weapon 4 , The Longest Yard, and Death at a Funeral .

9

Steve Martin

Image: Marianna Diamos, Los Angeles Times, CC BY 4.0

In 1967, thousands of American families tuned in to watch another episode of the extremely popular game show The Dating Game . While that particular installment came and went without a second thought, it marked legendary comedian Steve Martin ’s first appearance on national television. Little did anyone know that it wouldn’t be by any means his last.

It was only a few years after that appearance on The Dating Game that Martin took the world by storm. By the mid-1970s, he was already showcasing his hilarious routines on shows like The Tonight Show Starring Johnny Carson , The Muppets, and Saturday Night Live . Today, at 79 years old, Martin continues to be as hysterical as ever, starring in the acclaimed show Only Murders in the Building .

10

Charlie Chaplin

Image: Edo Nugroho

While it is true that Charlie Chaplin was English, it would feel wrong not to include such a Hollywood legend in this list. In that regard, we have reserved the last spot for someone who many consider to be the best comedian of all time. Chaplin’s career goes as far back as the early days of cinema, first appearing as his iconic "Tramp" character in the 1914 film Kid Auto Races at Venice .

What’s perhaps most remarkable about Chaplin’s legacy is not only his hilarious and groundbreaking skits but also his unique ability to both inspire and entertain his audience. We’ll close this article by remembering what is probably his most famous line of dialogue (and that’s saying something for a mostly silent actor): the final speech in his 1940 film The Great Dictator .