1

BackRub

Image: Deepanker Verma

Before it became the verb we all use today, Google was known as BackRub. The name referred to the search engine’s ability to analyze backlinks (links from one webpage to another) as a way to rank search results.

But it sounded more like a massage parlor than a tech startup. In 1997, they wisely rebranded to Google, a twist on "googol," the term for the number 1 followed by 100 zeros.

2

Brad’s Drink

Image: NIKHIL

It was going to carry around the nickname of its creator forever. Caleb Bradham was a pharmacist in New Bern, North Carolina. He invented a drink back in 1893 as a refreshing, energizing tonic for digestion, which included pepsin , a digestive enzyme.

A few years later, Brad decided on a more marketable name than his own : Pepsi-Cola.

3

Taco-Tia

Image: Jeswin Thomas

Glen Bell owned Bell’s Drive-In, a stand selling hot dogs, when he noticed long lines outside a Mexican restaurant. He decided he needed to learn how to make tacos.

Over a few years, he refined his concept and opened a new chain selling Mexican food, which received several names over time, including Taco-Tia. Eventually, he landed on Taco Bell. It was conveniently Americanized , easy for mainstream customers to remember and pronounce, and suggested a memorable logo.

4

Sound of Music

Image: Josip Ivankovic

At first, this mega-electronics retailer was all about stereos. Founded in the 60s, Sound of Music specialized in home audio equipment. But after a tornado wrecked their main store in the 80s, they ran a massive clearance sale and told people they would get their "best buy" there.

By the end of the day, they had pretty much sold out. The sale was such a hit that, in 1983, they decided to rebrand entirely as "Best Buy".

5

Tote’m Stores

Image: Piccinng

Once upon a time, you didn’t pop into a 7-Eleven—you got your goods home from Tote’m Stores. The chain got its original name because customers "toted" their purchases.

In 1946, to highlight their revolutionary new hours (7 a.m. to 11 p.m.—wild for the time), they wisely rebranded as "7-Eleven."

6

Blue Ribbon Sports

Image: NEXT Distro

If it had been called "Blue Ribbon Sports," there would probably not be a swoosh . This company began as a distributor for Japan’s Onitsuka Tiger running shoes.

But in the 70s, as they launched their own footwear line, they realized they needed a brand with more bite. They chose "Nike," after the Greek goddess of victory. The swoosh logo was designed that same year for just $35.

7

AuctionWeb

Image: appshunter.io

The original name was straightforward, but also boring. eBay's original incarnation was AuctionWeb, launched in 1995 by Pierre Omidyar as a side project under his larger personal domain, eBay.com (which stood for his consulting firm Echo Bay Technology Group ). When he found that the domain echobay.com was already taken by a mining company, he settled on ebay.com. Later, as the online auction section became wildly successful, Omidyar dropped AuctionWeb entirely and adopted eBay as the company name.

8

Pequod

Image: Gema Saputera

The founders of this coffee shop were inspired by Herman Melville’s Moby-Dick. They wanted the quality of the coffee to be connected with seafaring and adventure . So, their first choice was "Pequod," the name of Captain Ahab’s doomed whaling ship.

That name didn’t have enough of a punch, however, so they decided to go for a wink at another character in the same book, with a much more marketable sound: Starbucks.

9

Pete’s Super Submarines

Image: Mustafa Fatemi

It was the 60s when 17-year-old Fred DeLuca opened a sandwich shop in Connecticut with financial help from a family friend: Dr. Peter Buck. In his honor, DeLuca named it "Pete’s Super Submarines."

The business grew, however, and the name was a bit of a mouthful. They needed a name that was shorter, catchier, and easier to advertise on the radio. They rebranded as "Subway," winking both at their food (subs) and the fast, urban lifestyle they hoped to serve.

10

Cadabra

Image: ANIRUDH

Too spooky, right? Amazon nearly had a name that conjured magic tricks. In 1994, Jeff Bezos registered the name "Cadabra," short for abracadabra . That lasted until someone pointed out how much like "cadaver" the name sounded.

Bezos then considered "Amazon," the name of the immense river. Not only did it suggest something vast, exotic, and full of potential, but it also placed the brand at the top of alphabetical listings —an old-school SEO move.

1

Hydrox Cookies

Image: Conor Brown

Introduced in 1908, these chocolate sandwich cookies with cream filling were the original, while Oreos followed four years later in 1912 . Hydrox had a crunchier cookie and a less sweet filling, which devoted fans absolutely loved.

Hydrox disappeared from shelves in 2003, leaving longtime fans heartbroken and insisting that they were superior to their more famous competitor. The cookie made a brief comeback in 2015 under new ownership, but it never quite recaptured its former glory or widespread availability.

2

Squeezit

Image: Haley Owens

Squeezit arrived on the scene in 1985 with its unique bottle design that you literally had to squeeze to drink from—no straw needed! The bottles came in wild colors and flavors like Chucklin' Cherry and Grumpy Grape, each with its own cartoon character printed on the label.

General Mills discontinued Squeezit in 2001, crushing the dreams of millennials everywhere who had fond memories of squeezing these bottles a little too hard and squirting juice everywhere.

3

Jell-O Pudding Pops

Image: sheri silver

Bill Cosby might have made these famous in commercials, but it was the frozen treat itself that made Pudding Pops legendary in the 1980s. Introduced in 1979, these weren't your typical popsicles— they had a creamy, mousse-like texture that was somewhere between pudding and ice cream.

Jell-O discontinued the original Pudding Pops in the early 1990s, and despite several attempted comebacks with different formulations, they've never tasted quite the same as the originals. People who remember the real deal insist that the modern versions just don't have that same creamy texture or rich flavor.

4

Crystal Pepsi

Image: Giorgio Trovato

Launched in 1992, this clear cola was supposed to represent "purity" and tap into the clear product craze of the era . It tasted almost exactly like regular Pepsi, which created a weird cognitive dissonance: your brain expected lemon-lime, but your taste buds got cola. Crystal Pepsi flopped hard and disappeared by 1994, but it achieved cult status among nostalgic millennials and Gen Xers.

5

Bonkers! Candy

Image: Edgar Chaparro

"Bonkers bonks you out!" went the commercial jingle, and this chewy fruit candy certainly made an impact when it hit stores in the early 1980s. Each piece was wrapped individually and packed an intensely fruity flavor that was almost overwhelming—in a good way . Bonkers came in flavors like grape, strawberry, and watermelon, and they had a unique texture that was chewier than Starburst but softer than taffy.

Nabisco stopped making Bonkers in the 1990s, and fruit candy lovers have been mourning ever since. There were brief periods when the candy reappeared under different ownership, but it never achieved the same widespread distribution.

6

Dunkaroos

Image: RUMEYSA AYDIN

Introduced by Betty Crocker in 1990, these snack packs came with small kangaroo-shaped cookies and a container of frosting for dipping. The concept was simple but brilliant—make cookies even more fun by turning them into an interactive snack. Flavors included chocolate chip cookies with vanilla frosting, vanilla cookies with chocolate frosting, and the ultimate combo of chocolate cookies with chocolate frosting.

General Mills discontinued Dunkaroos in the United States in 2012, sparking outrage among millennials who considered them a sacred part of their childhood. The good news? After years of petitions and social media campaigns, Dunkaroos made a triumphant return in 2020.

7

Clearly Canadian

Image: 소녀

Before sparkling water became trendy, there was Clearly Canadian— a flavored sparkling water that came in distinctive teardrop-shaped glass bottles . Launched in 1987, this Canadian import became hugely popular in the U.S. throughout the late 80s and 90s. The flavors had fancy names like Wild Cherry, Country Raspberry, and Orchard Peach, and the carbonation was more aggressive than today's LaCroix.

Clearly Canadian largely disappeared from American stores in the 2000s as other beverages dominated the market, though the company never completely shut down. Thanks to a Kickstarter campaign in 2015, it made a comeback, but it's still not as widely available as it once was.

8

P.B. Crisps

Image: Olga Nayda

Planters gave us the ultimate peanut butter snack in 1992 with P.B. Crisps— crispy shell-shaped cookies filled with peanut butter . These weren't ordinary peanut butter cookies; they had a unique, crispy texture on the outside and creamy peanut butter on the inside, creating a perfect contrast.

Sadly, P.B. Crisps were discontinued in 1995 after just three years on the market, leaving peanut butter lovers devastated. No snack has quite filled that void—Nutter Butters are too cookie-like, and peanut butter crackers are too cracker-like.

9

Altoids Sours

Image: Customerbox

These tiny, tangy candies came in flavors like Tangerine, Citrus, and Raspberry, and they packed a seriously sour punch that made your whole face scrunch up . They came in the same iconic tin as regular Altoids, which made them feel substantial and collectible.

Altoids discontinued the Sours in 2010, and fans have been petitioning for their return ever since. There have been multiple online petitions, Facebook groups, and even people hoarding old tins as collectors' items.

10

Snapple Elements

Image: Snappr

Launched in 1999, these drinks came in wide-mouthed glass bottles and had more exotic flavors than typical Snapple offerings . Rain was agave cactus, Sun was starfruit, and Fire was dragonfruit. The bottles themselves were beautiful, with distinctive designs and colors that made them stand out on store shelves.

The Elements line was discontinued in the early 2000s, though Snapple brought back a reformulated version in 2008 that wasn't quite the same. The original Elements had a devoted following who appreciated the more complex flavors and the beautiful bottle design.

1

Sean Connery, The Lord of the Rings

Image: Thomas Schweighofer

One of the actors who has turned down the most iconic roles in cinema history is probably Sean Connery. For example, he passed on to interpret the evil cannibal in "The Silence of the Lambs", which later earned Sir Anthony Hopkins an Academy Award for Best Actor.

But perhaps the most curious decision of his career was to refuse the role of Gandalf in the 2001 adaptation of "The Lord of the Rings". The producers went so far as to offer him up to ten million dollars and 15% of the film's profits, which would have amounted to around 400 million dollars. Years later the actor declared that he didn’t understand the script and that he didn’t find Tolkien's work attractive enough. Go figure!

2

Gwyneth Paltrow, Titanic

Image: David_Do

More than 25 years after its premiere, we can’t imagine any actress other than Kate Winslet playing the young socialite Rose Bukater in Titanic . However, the director's first choice for the role was American actress Gwyneth Paltrow . After reading the text, Paltrow told her agents that she found the story too corny and ended up turning down the role.

James Cameron's film was a box-office success and Winslet was nominated for an Oscar for her work . But there was another plot twist: a year later, in 1988, the British actress turned down the "Shakespeare in Love" project for which Paltrow won the golden statuette.

3

Al Pacino, Star Wars

Image: Saksham Gangwar

Al Pacino, who starred in great films such as "The Godfather" and "Scent of a Woman", admitted that he was offered the role of Han Solo in "Star Wars", but didn’t accept it because he didn’t understand George Lucas' script .

Recently, he said at an event: "They offered me so much money. I don't understand it.... So I said I couldn't do it. I gave Harrison Ford a career." Truth be told, other actors like Christopher Walken didn't trust the project either . Perhaps in the mid-1970s, no one could have imagined that this fantasy saga would become a multi-million franchise still widely revered by audiences to this day.

4

Marilyn Monroe, Breakfast at Tiffany’s

Image: pure julia

Starring an iconic Audrey Hepburn, "Breakfast at Tiffany’s" was released in 1961. That role marked a turning point in Hepburn’s career, consolidating her as a serious actress. However, Truman Capote, author of the original novel, was totally against her being the protagonist .

Apparently, he wrote the story with Marilyn Monroe as the carefree Holly Golightly in mind . As it turns out, Monroe's acting coach rejected the idea because she didn't want the actress to play "a lady of the night." Capote was never happy with the result and even said, "It is the most miscast film I've ever seen. It made me want to throw up."

5

Gary Cooper, Gone with the Wind

Image: Ian Wagg

Producer David O. Selznick's first choice for the role of Rhett Butler in "Gone With the Wind" was the great Gary Cooper. However, the actor from "The Virginian" didn't want it, and he showed it quite strongly. Cooper reportedly predicted that the film would be the biggest flop in Hollywood history . He allegedly said, "I'm just glad it'll be Clark Gable who's falling on his face and not Gary Cooper."

Of course, he couldn't have been more wrong. Not only is the film considered one of cinema's greatest masterpieces, but it also earned Clark Gable an Oscar nomination for Best Actor and made him one of the most iconic actors of the 20th century. Did Cooper regret it later?

6

Kim Basinger, Basic Instinct

Image: Vlad Deep

Sharon Stone's name will always be associated with the thriller "Basic Instinct" and that famous leg-crossing scene. Although it was the role that made her famous, she got it because other actresses such as Julia Roberts, Michelle Pfeiffer, Geena Davis, Kathleen Turner, and Meg Ryan had previously rejected it.

In the beginning, the film's leading man, Michael Douglas, had recommended Kim Basinger , who had already starred in the erotic romantic drama "9½ Weeks" in 1986. However, Basinger considered Paul Verhoeven's film too extreme for her and chose not to do it. In the end, "Basic Instinct" was one of the highest-grossing films of 1992, although not without controversy.

7

John Travolta, Forrest Gump

Image: Yosuke Ota

The producers' first choice to play the lead role in "Forrest Gump" was John Travolta . The "Grease" and "Saturday Night Fever" actor turned down the role that would later earn Tom Hanks his second Academy Award.

With hindsight, however, we know that Travolta did the right thing . Besides the fact that we couldn't imagine anyone else playing the tender, naïve Forrest, Travolta said no because he had another project in the works. That other film ended up giving him the best character of his entire career: Vince Vega in Pulp Fiction —probably also Quentin Tarantino's best film.

8

Molly Ringwald, Pretty Woman

Image: Look Studio

Vivian Ward's character in "Pretty Woman", which made Julia Roberts a star and for which she won a Golden Globe, had been previously offered to Molly Ringwald . At just twenty years old, Ringwald was already an icon and a reference for the girls of her generation and one of the most sought-after and best-positioned actresses in Hollywood. However, she decided to turn down the offer and go to Paris.

Around that time, she also didn't land roles in "The Silence of the Lambs" and "Working Girl". Those decisions cost her dearly and although she tried to resume her career in the United States years later, it was not easy for her to regain the star status she had had during the 80s.

9

Leonardo DiCaprio, Boogie Nights

Image: Regina Valetova

Leonardo DiCaprio as charismatic porn star Dirk Diggler? Believe it or not, it could have happened. However, at the time DiCaprio felt that director Paul Thomas Anderson didn't have much experience and turned down the lead role in "Boogie Nights" to make "Titanic".

Years later, Di Caprio said in an interview that the 1997 period drama was a film he would have loved to make. "Boogie Nights" is certainly both an audience and critics favorite and the one that catapulted Mark Wahlberg to fame. But if Di Caprio hadn't starred in "Titanic", would he have the career he has today? Luckily, we'll never know!

10

Bette Midler, Sister Act

Image: cottonbro studio

The lead character in "Sister Act" had originally been written for Bette Midler . However, the actress, singer, and comedian was hesitant because she was worried that her fans would not want to see her play a nun.

Producers pestered her for several weeks but Midler felt she could wear anything but a nun's costume and ended up not accepting it. The job eventually went to Oscar winner Whoopi Goldberg who, due to the film's huge success, returned for a sequel in 1992.