Childhood collectibles turned gold
Ten American toys from the '70s and '80s that are now worth a fortune
Remember when your biggest worry was whether Mom would buy you that awesome toy you saw on Saturday morning cartoons? Well, if you held onto those childhood treasures (or if your parents saved them in the attic), you might be sitting on a small fortune . The toys that defined our generation have become hot collectibles, and some are worth serious cash today.
Image: Huy Hung Trinh
1
Star Wars Action Figures
Those little plastic heroes from a galaxy far, far away weren't just toys: they were pure magic in your hands. Whether you had Luke Skywalker, Darth Vader, or the hard-to-find Boba Fett, these 3.75-inch figures from Kenner turned your bedroom floor into epic space battles.
Fast forward to today, and collectors are paying top dollar for these nostalgic treasures. A mint-condition figure still in its original packaging can fetch hundreds or even thousands of dollars . Even loose figures in decent shape can bring in $20 to $100 each, depending on the character. The rarest pieces, like the vinyl-caped Jawa or the rocket-firing Boba Fett prototype, have sold for tens of thousands at auction.
Image: Brian McGowan
2
Cabbage Patch Kids
The madness of 1983 is hard to forget—parents literally fighting in toy store aisles to grab one of these wrinkly-faced dolls for Christmas. With their yarn hair, chubby cheeks, and unique names, these dolls weren't just toys; they were family members who went everywhere with you.
Original Cabbage Patch Kids from the early '80s, especially the ones made by Coleco, are now highly sought after by collectors. Dolls in excellent condition with their original boxes and paperwork can sell for $100 to $500 , while rare editions or special characters can go for much more.
Image: camilo jimenez
3
Atari 2600 Game Cartridges
This chunky, black console with the wood paneling was the coolest thing you could own in the late '70s and early '80s. Games like Pac-Man, Space Invaders, and Pitfall! kept you glued to the TV for hours, even though the graphics were basically colored blocks moving around the screen.
Today, common titles might only fetch $5 to $20, but rare games can sell for hundreds or even thousands . The holy grail is "Air Raid," one of the rarest games ever made, which has sold for over $30,000.
Image: Alejandro Hikari
4
Strawberry Shortcake Dolls
Strawberry Shortcake burst onto the scene in 1980 with her red hair, freckles, and signature striped stockings. Soon she had a whole crew of fruity friends like Blueberry Muffin, Raspberry Tart, and Huckleberry Pie.
These scented dolls from the original Kenner line are now collectible gems. Mint-condition dolls in their original packaging can sell for $50 to $200, depending on the character . Even loose dolls in good shape with their original outfits can bring in $20 to $50 each, especially if they still have a hint of that fruity smell.
Image: Subhabrata Chowdhury
5
Hot Wheels and Matchbox Cars
Your collection probably sprawled across your bedroom floor in an elaborate city of orange tracks, loop-de-loops, and imaginary highways. Hot Wheels from Mattel and Matchbox cars from Lesney were the must-have toys for any kid who loved vehicles.
A single rare Hot Wheels car, like a 1968 "Cheetah" base Python or certain Redline editions, can sell for $100 to $1,000 or more . Even common models in excellent condition with their original packaging can fetch $10 to $50.
Image: I Nyoman Adi Wiraputra
6
Transformers
"More than meets the eye!" That wasn't just a catchy tagline—it was the truth. Transformers were toys that did double duty: a cool robot that could morph into a vehicle, cassette player, or dinosaur with just a few twists and clicks.
Original Generation 1 Transformers from the mid-'80s are now hot collectibles. Figures in good condition with all their parts intact can sell for $50 to $200, while rare characters or complete sets in original packaging can go for much more . Optimus Prime in his original box can fetch $500 to $1,000 or higher.
Image: Arseny Togulev
7
G.I. Joe: A Real American Hero
The 1980s reboot of G.I. Joe brought the action figure down from 12 inches to a more manageable 3.75 inches, and kids went wild for them. Snake Eyes, Duke, Cobra Commander, and Storm Shadow became instant icons. These figures came with tons of accessories—guns, backpacks, helmets—that were ridiculously easy to lose.
Today's collectors are willing to pay good money for these patriotic warriors. Complete figures with all their original accessories can sell for $15 to $100 each, depending on rarity. Mint-on-card figures (still sealed in packaging) are where the real value lies, often fetching $50 to $300 or more for rare characters . The U.S.S. Flagg, if complete in its box, can sell for over $1,000.
Image: Justin Wilkens
8
My Little Pony
These colorful little horses with brushable manes and tails captured hearts when they debuted in 1983. Each pony had its own name, personality, and unique symbol on its flank.
Original Generation 1 ponies from the '80s are now beloved collectibles among a dedicated fanbase. Common ponies in good condition can sell for $10 to $30 each, while rare ponies, especially those from early releases or special editions, can go for $100 to $500 .
Image: Kateryna Hliznitsova
9
Rubik's Cube
The Rubik's Cube became a sensation in 1980, and suddenly everyone was twisting and turning those colorful squares, trying to get each side to match. Some kids could solve it in minutes; most of us just peeled off the stickers and stuck them back on in the right places (come on, you know you did it).
Original Rubik's Cubes from the early '80s, especially early editions made in Hungary, have become collectible. While standard cubes aren't worth a fortune, vintage ones in pristine condition with original packaging can sell for $50 to $150 . Special editions, like the original wooden prototype or cubes signed by inventor Ernő Rubik, are worth much more.
Image: William Warby
10
Care Bears
These huggable bears with symbols on their bellies taught us about feelings and friendship. Each Care Bear represented a different emotion or value: Tenderheart Bear had a heart, Grumpy Bear had a rain cloud, and Cheer Bear had a rainbow. The stuffed animals, along with the TV shows and movies, made Care Bears a phenomenon.
Vintage Care Bears from the original 1983 Kenner line are now sought-after collectibles. Plush bears in excellent condition with their original tags can sell for $30 to $100, while rare bears or special editions can go higher. Complete sets, limited editions like the birthday bears, or bears with rare belly badges are particularly prized.
Image: Oxana Lyashenko
