1

New York City population

Image: Scott Evans

More than eight million people call New York City home. That means roughly one out of every 38 Americans lives within its five boroughs. It helps explain why the city feels endlessly busy and why every neighborhood seems to have its own rhythm, personality, and pace. The City that Never Sleeps feels like the right nickname, right?

2

Languages spoken

Image: James Ting

New York City is the most linguistically diverse city on Earth. More than 800 languages are spoken here, and about four in ten households use a language other than English at home. Wanna feel like you’ve travelled across every continent? Walk down a city block and you will!

3

Statue of Liberty

Image: Avi Werde

The Statue of Liberty arrived from France as a gift celebrating American independence. She did not come in one piece. Instead, the statue arrived in 214 crates, each containing 350 separate parts, and took four months to assembl e. Even symbols of freedom sometimes require instructions, you know?

4

Federal Reserve Bank gold vault

Image: Diane Picchiottino

Deep beneath the streets of Manhattan sits the largest gold storage vault in the world. Located 80 feet below street level, it holds about $90 billion worth of gold . Most visitors walk right over it without realizing they are passing above one of the most secure rooms on the planet.

5

New York Public Library

Image: Alejandro Barba

The New York Public Library system holds more than 50 million books and items. It is second in the United States, only to the Library of Congress, and ranks third worldwide . Those iconic lion statues guard far more than a quiet reading room. They watch over an astonishing archive of human knowledge. Have you ever visited it?

6

United Nations headquarters

Image: Nils Huenerfuerst

The United Nations established its headquarters in New York City in 1952 following World War II. Since then, diplomats from nearly every country have gathered here to debate, negotiate, and occasionally argue. Few city blocks anywhere else host quite so many global decisions.

7

Brooklyn borough size

Image: Miltiadis Fragkidis

Brooklyn alone would rank as the fourth-largest city in the United States if it stood on its own. Queens would claim the same spot as well. Together, they show just how massive New York City really is, even when broken into boroughs.

8

Times Square naming

Image: James Ting

Times Square did not always have its famous name. It was once called Longacre Square until The New York Times moved its headquarters there in 1904. The name stuck, the lights followed, and the area became one of the most recognizable intersections in the world.

9

Chinatown population

Image: Juan Di Nella

More Chinese people live in New York City than in any other city outside Asia. This influence shapes neighborhoods, food scenes, businesses, and traditions across the city. It is one more reason New York feels like many worlds packed into one place .

10

Pinball ban history

Image: Louie Castro-Garcia

Believe it or not, pinball machines were once against the law in New York City. Back in 1942, city leaders viewed the game as a form of gambling , and Mayor Fiorello LaGuardia ordered it banned. For more than 30 years, pinball disappeared from public view until the rule was finally lifted in 1976.

11

Secret train platform beneath the Waldorf Astoria

Image: Frugal Flyer

Hidden beneath the elegant Waldorf Astoria Hotel is a little-known train platform called Track 61. According to long-standing stories, President Franklin D. Roosevelt used it to arrive and leave discreetly, away from crowds and cameras. The platform is no longer active today , but knowing it exists adds a layer of mystery to an already legendary building.

1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

Hidden bunker

Beneath the East Wing sits the Presidential Emergency Operations Center (PEOC), a heavily fortified bunker created during World War II for President Franklin D. Roosevelt. It was expanded during Harry Truman’s massive White House renovations from 1948 to 1952 and became one of the safest locations in Washington, D.C.

The bunker became widely known after the September 11, 2001, attacks, when Vice President Dick Cheney and senior officials were rushed underground by the Secret Service. It was eventually dismantled in October 2025 when the entire White House East Wing was torn down by work crews to make way for a new, modernized underground command center and a large State Ballroom

2

Indoor swimming pool

An indoor swimming pool was installed in 1933 by Franklin D. Roosevelt, who used swimming therapy to help manage the effects of polio. The pool was considered extremely modern for its time, with underwater lighting and advanced filtration systems .

Harry Truman, John F. Kennedy, and Lyndon Johnson all used the pool regularly. In 1970, President Richard Nixon ordered the space converted into the White House press briefing room, though the original pool structure remains hidden underneath the floor today.

3

Dentist office

Very few people realize the White House has had its own dental office since the Hoover administration in the early 1930s. The facility was placed in the basement so presidents could receive emergency treatment without leaving the building .

Historic photographs from March 10, 1948, show the office fully equipped before the Truman renovation began. Barack Obama later joked in an interview that he was surprised to discover "the whole chair" and dental setup hidden beneath the White House. The practice is still fully operational and in use today.

4

Private movie theater

The White House once contained its own private movie theater inside the East Wing. Created during Franklin Roosevelt’s presidency in the 1940s, the room was converted from a cloakroom into a screening space during wartime renovations .

Presidents have used the theater for both entertainment and diplomacy. Ronald Reagan frequently screened westerns there, while modern presidents have previewed major Hollywood releases before public premieres. The theater was demolished in October 2025 alongside the rest of the East Wing to make way for a new state ballroom.

5

Almost demolished during the Truman era

By the late 1940s, the White House had become dangerously unstable, physically speaking. Floors sagged, walls cracked, and parts of the building were close to collapse after decades of expansions and poor structural support .

President Harry Truman ordered a complete gut renovation from 1948 to 1952. The interior was almost entirely dismantled while the exterior walls were temporarily held in place with steel supports. The Truman family lived across the street at Blair House during the reconstruction.

6

Escape route for the Cold War era

During the Cold War, secret underground passageways and emergency routes were reportedly added beneath the White House complex to prepare for nuclear threats . Many details remain classified even today.

The reinforced underground network connected secure areas beneath the East Wing and surrounding government buildings. These emergency systems were especially strengthened during the Truman renovation as fears of atomic attack grew in the early 1950s.

7

The attic was used as wartime storage

During World War II, unused areas of the White House attic were used as storage for emergency supplies, documents, and wartime materials . Security concerns dramatically increased after the attack on Pearl Harbor in 1941.

The upper levels of the mansion were also used to protect historic furnishings and archives during renovation projects and wartime precautions. Many visitors never realize the White House includes hidden utility and storage spaces above the famous state rooms.

8

Secret floral workshop

The White House maintains a hidden floral design workshop operated by an official team of florists. They prepare thousands of flower arrangements each year for state dinners, diplomatic receptions, and holiday events.

The operation works behind the scenes to coordinate flowers with historic rooms, national traditions, and visiting foreign leaders . Designers often work overnight before major ceremonies so arrangements appear fresh for televised events and tours.

9

Forgotten rooms and artifacts

The White House contains dozens of lesser-known rooms rarely seen by the public, including old service areas, storage rooms, and spaces left over from earlier renovations . Some hidden corners still preserve traces of earlier administrations.

Historic artifacts are also stored throughout the mansion and its underground levels, including furniture, paintings, and decorative objects removed during renovations. Some pieces date back to the early 1800s and are noted in and out of public rooms over time.

10

Multiple underground levels

Most visitors never realize the White House extends far below ground level. In addition to the main floors, the complex includes sub-basements, mechanical systems, secure communications areas, kitchens, storage facilities, and emergency infrastructure.

Historians estimate the White House contains roughly 55,000 square feet and six levels in total . Much of the underground structure was reinforced with concrete and steel during the Truman renovation to improve security and stability.