General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

Geography Geography 3 min read

More than a map

America, you’re full of surprises! 12 Geography facts you overlooked

Image: Arthur A

Maybe geography class wasn’t your favorite back in the day, but now that there are no pop quizzes, it’s actually pretty fascinating, don’t you think? The United States is full of quirky facts and surprising stories that most people never hear about: long coastlines, westernmost points, short rivers, and many more. American geography is anything but boring. So grab your coffee (or tea), kick back, and enjoy some bite-sized facts about this big, beautiful country of ours.

1
The US touches three oceans

Image: Daiwei Lu

Most people remember the Atlantic and the Pacific, but the Arctic often gets overlooked. Alaska’s northern edge dips into icy Arctic waters, technically giving the US access to all three. From sunbathing to snowshoeing, we’ve got the full spectrum of ocean vibes covered!

2
America has the shortest river in the world

Image: Gaurav Kumar

Montana is home to the Roe River, which runs for just 201 feet. That’s shorter than a city block! It flows from its source at Giant Springs to the Missouri River near Great Falls. Sure, it’s not as mighty as the Mississippi, but it holds the record for shortest river, and that’s enough to brag about.

3
Some NYC buildings are big enough to have their own zip codes

Image: Andrew Jephson

Most of us share a zip code with our neighbors. In New York City, though, some skyscrapers are so massive they have one all to themselves. You know the Empire State Building? Yep, it has its own zip code: 10118. The same goes for the MetLife and Chrysler Buildings. Manhattan alone has over 300 zip codes!

4
Alaska is the westernmost and easternmost state

Image: Rod Long

That’s right: Alaska holds the title as both the farthest west and farthest east state in the United States. How is that possible? Well, the Aleutian Islands, which belong to Alaska, stretch so far out that they cross the International Date Line and enter the Eastern Hemisphere. Isn’t that just fascinating?

5
From Stamford, CT, all roads lead to New York

Image: Matt Foxx

Picture this: no matter which direction you drive—north, south, east, or west— you can end up in New York if you start in Stamford, Connecticut. Heading east requires a boat, of course, but it still counts!

6
Florida and California don’t have the longest coastline

Image: Jakob Owens

Think sun and sand, and Florida or California might come to mind. But the state with the longest coastline is actually Alaska, by a long shot. With over 6,600 miles of shoreline, it beats the combined coastlines of all other states. Snow lovers will enjoy this one!

7
California has almost as many people as all of Canada

Image: Joseph Chan

Yes, the Golden State is that packed. California’s population hovers around 39 million, not enough to beat Canada, which has roughly 41 million. But give it two more years, and we’ll discuss this again. This may not sound so surprising, but bear in mind that we’re comparing a single state to a whole country!

8
Only two states are truly off on their own

Image: Dave Hoefler

Most states have neighbors, but that’s not the case for Alaska and Hawaii. They’re the loners of the country, separated by either the ocean or international borders. Meanwhile, Missouri and Tennessee are the social butterflies of the map, each touching eight other states. Whatever the number of neighbors, we love them all!

9
The four largest US cities (by area) are in Alaska

Image: Kedar Gadge

When we talk about big cities, most folks think of population. But if you’re measuring square miles, Alaska takes the cake. Sitka, Juneau, Wrangell, and Anchorage are the four largest cities by land area. You could fit entire states inside some of these!

10
The first US capital wasn’t D.C. or Philly

Image: Florian Wehde

Washington, D.C., may be the capital now, but it wasn’t the first, you know? That honor goes to New York City, which held the title for a couple of years after the Constitution was ratified. The capital later moved to Philadelphia and then finally settled in D.C.

11
Los Angeles had a name as long as your arm

Image: Roberto Nickson

Before it was known for Hollywood, Los Angeles had a name that would never fit on a postcard. The original Spanish settlers called it El Pueblo de Nuestra Señora la Reina de los Ángeles de Porciúncula . Translation? You try saying that! Thankfully, we shortened it. "L.A." is just easier for everyone.

12
Nebraska is the only triply landlocked state

Image: Laura Seaman

If you’re in Nebraska and want to see the ocean, you’ll have to cross at least three states. That makes it the most landlocked state in the U.S.—"triply landlocked," to be exact. For those craving a beach day, that’s a bit of a hike. But for folks who love open plains, it’s prime real estate.

Culture Culture 3 min read

Powerful styles

How can a beard change history? 10 US presidents with iconic facial hair!

Image: Library of Congress

Can you guess how many US presidents have had beards? And how many grew a mustache? Which one comes to mind first? For some, it's Lincoln's unmistakable beard; for others, Roosevelt's distinguished mustache; and some will remember John Quincy Adams' sideburns. From the most classic mustaches to eccentric beards, today, we're taking a look at 10 unforgettable presidential styles!

1
Abraham Lincoln

Image: Library of Congress

Probably one of the most remembered presidential beards is that of the 16th US President and author of the unforgettable Gettysburg Address, Abraham Lincoln. But, while his image is forever linked to his top hat and distinctive, mustache-free beard, he actually didn't always have it.

Before he was elected president, an 11-year-old girl wrote him a letter suggesting he grow a beard. Fortunately, Lincoln took her advice! Thus, he became the first president to grow a beard while in office.

2
Theodore Roosevelt

Image: Library of Congress

Another iconic style was that of Teddy Roosevelt. His handlebar mustache is not only seen in photos and portraits from his time in office but is also forever etched on the imposing Mount Rushmore. Many men of his era imitated his dramatic, thick, and bushy mustache, which perfectly matched the vigor and toughness that defined the 26th US president.

3
Ulysses S. Grant

Image: Sergei Starostin

Beard? Yes! Sideburns? Of course. Mustache? That too! That is the case with Ulysses S. Grant, a president with a full look, fitting for a Civil War hero.

Grant's beard and mustache were thick -though not long- covering his jawline and also much of his cheeks. Thus, the 18th US president set a fashion trend that would be followed by several other presidents of the 19th century.

4
Grover Cleveland

Image: Dave Sherrill

Another president with a well-remembered mustache was Grover Cleveland, the first US president to serve two non-consecutive terms.

Cleveland's mustache was fluffy and extended just past the edges of his mouth. Although this might have been a problem when dining with guests, his mustache always looked neatly trimmed.

5
William Howard Taft

Image: Ronaldo Guiraldelli

Now, it's time to talk about the only person in the history of the US to have served as both President and Chief Justice of the Supreme Court: William Howard Taft.

Taft sported a bushy mustache, like Teddy Roosevelt, who served right before him. But, unlike his predecessor, the tips of Taft's mustache didn't point downward; instead, they bent upward, making it much more theatrical.

6
John Quincy Adams

Image: Library of Congress

John Quincy Adams didn't need a mustache to stand out with his style. His hallmark was something quite original: sideburns.

Remembered for being bushy and always well and neatly groomed, the 6th president's memorable sideburns extended down the sides of his face, even connecting beneath his chin!

7
Rutherford B. Hayes

Image: Nikolaos Dimou

Rutherford B. Hayes was another 19th-century president known for sporting a full beard. In addition to being thick, his beard and mustache were quite long and even joined together, fully covering his lips, as seen in portraits from the time. While the 19th President looked really distinguished, we can't help but wonder how he handled summer with that style!

8
James A. Garfield

Image: Sean Foster

James A. Garfield had a look strikingly similar to that of his predecessor, Rutherford B. Hayes.

Also sporting a thick, long, full beard, Garfield's mustache was slightly shorter than Hayes', and his beard extended further onto his cheeks. It seems that you had to put some serious effort into perfecting your facial hair to be trendy in the late 19th century!

9
Martin Van Buren

Image: Jack Bulmer

"Mutton chops" is the term for the thick, bushy sideburns worn by Martin Van Buren, the 8th president of the United States, a style known more for its volume than its tidiness.

As seen in portraits from different moments of his life, Van Buren had sideburns from a young age, but they definitely stood out during his presidency. In fact, political cartoons of his time often emphasized that very feature, making his sideburns exaggeratedly large.

10
Zachary Taylor

Image: Josh Sorenson

Before Lincoln, the dominant fashion was a clean-shaven look. But Zachary Taylor -just like John Quincy Adams and Martin Van Buren- came to revolutionize things with his sideburns.

We have to admit Taylor's sideburns were far more modest than those of his predecessors, but he remains one of the few presidents to have worn any facial hair before Honest Abe made it a trend!

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