General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

Geography Geography 4 min read

Geography challenge

Double-check it: You might be wrong about the capitals of these 6 states!

Image: Domino Studio

A capital city is where the government of a state or country is based. Just as Washington, DC, serves as the capital of the United States, each of the 50 states also has its own capital city. The US is one of the largest countries in the world, and with 50 states, remembering the capital cities of each one can be difficult. So, here's a challenge for you: Can you match these six capitals to their states? Give it a try!

1
Harrisburg

Image: Judith Chambers

With a long and rich history, Harrisburg may not be the largest or most famous city in its state, but it holds the title of the capital city. Situated along the Susquehanna River, it serves as the heart of a state that played a critical role in shaping the nation. Known as "The Keystone State," this region was central to the Revolutionary War and the signing of the Declaration of Independence.

2
Springfield

Image: Andrew Adams

In Springfield, you'll find landmarks like the Lincoln Home National Historic Site and the Abraham Lincoln Presidential Library and Museum. Why? Well, because Uncle Abe lived in this city for nearly 20 years before becoming the 16th US president.

Beyond Lincoln, Springfield is also known for its signature dish: the horseshoe sandwich ! Have you tried it? We bet you already know which state Springfield represents as its capital!

3
Jefferson City

Image: Ann Schreck

Jefferson City—named after Thomas Jefferson —is the capital of the " Show-Me State ," renowned for the breathtaking Ozarks.

Jefferson City was specifically established to serve as the state capital. With a population of under 45,000, it is the 16th most populous city in the state! Can you guess which state it belongs to?

4
Frankfort

Image: Alek Olson

One of the smallest capitals in the United States by population, Frankfort is the capital of a state located in the Southeastern US, bordered by seven states, including Tennessee and West Virginia. Famous for its fried chicken and bourbon , it is known as the "Bluegrass State." What's your guess?

5
Carson City

Image: Roland Schumann

Located near Lake Tahoe, Carson City is the capital of the "Silver State," known for its mining history, desert landscapes, and unparalleled shrimp cocktail.

It is recognized as the driest state in the country, home to landmarks like the Hoover Dam and the mysterious Area 51 . Have you ever visited?

6
Tallahassee

Image: Damon On Road

If we say: Everglades, Walt Disney World, and Kennedy Space Center, which state comes to mind? Famous for its orange production, its iconic Key lime pie, and delicious Cuban sandwiches, this state’s capital is Tallahassee, a lovely city in the northern part of the state. Do you know which state we’re talking about?

7
Harrisburg: Pennsylvania

Image: Andre Frueh

You were right! Located in the center of the state, Harrisburg has been the capital of Pennsylvania since 1812 . Before Harrisburg, Philadelphia (1682–1799) and Lancaster (1799–1812) served as the capitals of Pennsylvania.

8
Springfield: Illinois

Image: Tucker Good

If you guessed "Illinois," you were right! Springfield has been the capital of the Prairie State since 1839 . As mentioned, the city's history is closely tied to Abraham Lincoln's legacy, which is why you'll find landmarks like the Lincoln Tomb at Oak Ridge Cemetery. Additionally, it was in this city that Lincoln delivered his famous "House Divided" speech !

9
Jefferson City: Missouri

Image: Rythik

Its proximity to the Missouri River was instrumental in choosing Jefferson City as the capital city of the state of Missouri in 1821. Here, you can find the imposing Missouri State Capitol building, completed in 1917!

Bonus fun fact: Before it was named Jefferson City—in honor of our nation’s 3rd president—local authorities considered calling it "Missouriopolis." Can you imagine?

10
Frankfort: Kentucky

Image: Josh Collesano

Frankfort became the capital of Kentucky in 1792, shortly after the state entered the Union. Located in the Bluegrass region of the state, the city is crossed by the Kentucky River, which gives it a unique charm. Frankfort is also home to the iconic Buffalo Trace Distillery —one of the oldest bourbon distilleries in the country—and the historic Kentucky Vietnam Veterans Memorial .

11
Carson City: Nevada

Image: Parth Thakker

Since 1864 , when Nevada became a state, Carson City has served as its lovely capital. But do you know why it's called "Carson City"? The capital of Nevada was named in honor of Christopher "Kit" Carson , a famous frontiersman and explorer of the area.

If you want to learn more about the history of Nevada and its capital, you can visit the Nevada State Museum , also located in Carson City!

12
Tallahassee: Florida

Image: Kevin Dunlap

With an estimated population of about 200,000, Tallahassee has been the capital of sunny Florida since 1824 . Considered a " college town " because of its large population of college students, Tallahassee is home to Florida State University, Florida A&M University, and Tallahassee Community College!

Culture Culture 5 min read

Straight to Netflix

10 of the biggest commercial flops in cinema history

Image: cottonbro studio

Just like any other business, making a movie is a gamble. No matter how many focus groups, ponytailed executives, or alternate-ending shoots a film production involves, no one truly knows whether the final product will be a blockbuster or a flop. And no one flops quite as spectacularly as big studios with multi-million-dollar productions. The following 10 movies were expected to dominate the box office but instead ended up on the wrong side of movie history. Have you seen any of these ten? Were they really that bad?

1
The Adventures Of Pluto Nash

Image: Antoine J.

Why anyone thought that a movie about a nightclub owner on the Moon with a ridiculous name was worth investing millions of dollars into remains a mystery. This science-fiction comedy , starring Eddie Murphy in the title role , proved that A-list talent alone is not enough to save a movie.

The film lost a staggering $156 million upon release, partly due to the disastrous critical reaction and the bad word of mouth from the few who actually saw it.

2
Titan A.E.

Image: Conrad Crawford

Science fiction is a tricky genre. Good sci-fi movies cost a pretty penny to produce, and if the story is compelling, they can become huge blockbusters. However, if the public does not like them, the commercial flop can be massive.

Titan A.E. tells the story of a young hero sent to save the human race after an alien species destroys Earth , blending traditional 2D animation with 3D CGI. The cast included Matt Damon, Nathan Lane, and Drew Barrymore. However, this star power was not enough to lead the movie to box office success, as it earned only $36.8 million worldwide and resulted in a $170 million loss for Fox Animation Studios.

3
The Lone Ranger

Image: Taylor Brandon

As is often the case, the problem isn’t so much the story as the budget. A decent movie can achieve a respectable box office performance as long as it was made for a reasonable price. However, when the budget is in the $225–250 million range, the film is forced to become a massive box office success just to recoup the money invested in it.

Based on the character of the same name, The Lone Ranger starred Armie Hammer and Johnny Depp in a Wild West adventure that had all the ingredients of a successful summer blockbuster. Unfortunately, its massive budget made it almost impossible to meet expectations.

4
John Carter

Image: Rod Long

The third (but not the last) science fiction movie on this list, John Carter tells the story of an American Confederate Civil War captain who accidentally transports himself to Mars and becomes entangled in the planet's internal power struggles.

With a production budget of $263 million, John Carter was one of the most expensive movies ever made, with its marketing costs adding nearly another $100 million. Despite eventually earning $284 million at the box office, the film suffered a historic $255 million loss, cementing its reputation as the biggest box office bomb of all time.

5
Mars Needs Moms

Image: Nicolas Lobos

Computer-animated movies are notoriously expensive to make , which is why any studio attempting to create a blockbuster using this technique must be absolutely confident in both the quality of the script and the effectiveness of the marketing campaign.

Mars Needs Moms suffered an estimated loss of $180–190 million, due to a combination of its high production costs, a subpar story, and an underwhelming marketing campaign.

6
Battleship

Image: John Kostyk

Despite being based on the popular board game and having an action-packed premise, Battleship didn’t achieve the commercial success its creators had hoped for. A combination of poor writing, weak direction, and an even worse plot created the disastrous mix that led the producers of the film to lose nearly $200 million.

The movie was expected to capitalize on the public's interest in big-robot CGI blockbusters, spurred by the success of the Transformers franchise. However, the poorly executed final product failed to achieve box office success.

7
Cutthroat Island

Image: Cezary Kukowka

Before Pirates of the Caribbean brought the pirate genre into the spotlight, 1995’s Cutthroat Island failed big time in these same waters due to a poorly written script . The film was marketed as a swashbuckling adventure but didn’t capture the vibrant, action-packed essence of pirate tales or create the same excitement as other blockbusters of the era.

Directed by Renny Harlin and starring Geena Davis, Cutthroat Island lost over $200 million and was universally panned by critics and audiences alike.

8
Indiana Jones And The Dial Of Destiny

Image: Colton Jones

An Indiana Jones movie would have been a sure thing 30 years ago, but in 2023, it was more of a gamble—even with Harrison Ford on board. Following the lukewarm reception of Indiana Jones and the Kingdom of the Crystal Skull , the new adventure aimed to conclude the franchise on a high note.

The reception to Dial of Destiny was somewhat mixed, though more positive than its predecessor. However, Indiana Jones 5 became the lowest-grossing installment in the series , earning under $384 million at the box office. Due to its large budget, the film ultimately resulted in a loss of $143 million.

9
The Flash

Image: King Lip

And finally, one day, the public seemed to reach a breaking point with superhero movies. One of the most notorious failures in the genre was DC's long-awaited standalone film, The Flash . Not only was the movie intended to be this character’s first solo outing, but it also promised exciting cameos from other DCEU cast members, including Batman and Wonder Woman.

Despite its potential on paper, the movie faced an extended and tumultuous development process, with multiple directors coming and going . This all led to The Flash failing to surpass $272 million at the worldwide box office, resulting in a staggering $150 million loss.

10
The Marvels

Image: Craig McLachlan

The final item on the list further proves the point that the public has grown tired of subpar superhero movies: The Marvels . Serving as a sequel to both Captain Marvel and the Ms. Marvel television series , The Marvels marked the 33rd film in the Marvel Cinematic Universe.

While the film grossed over $200 million worldwide, this box office revenue would have been considered a success under different circumstances. However, with a reported budget exceeding $250 million and substantial marketing costs for such a high-profile movie, The Marvels ultimately suffered a $237 million loss.

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.