General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

General General 3 min read

Are you a cat or a dog person?

New pet at home? Take a look at these 12 tips for better care!

Image: Karsten Winegeart

Bringing a new pet into your home is an exciting event for everyone involved, and it can be an incredibly rewarding experience if you take a few simple steps to ensure your new family member feels safe and comfortable. Take a look at the following 12 easy yet important tips—you’ll thank us later!

1
Supplies

Image: Diego Marín

Pets may not need as many things as humans do, but they still require a few essentials of their own. Depending on your pet, this may include items like a bed , food and water bowls , a litter box , toys , and a kennel or enclosure, if needed. Make sure to have these items ready in advance to help your pet feel comfortable as soon as it arrives.

2
Pet-proofing your home

Image: Prasad Panchakshari

Another important consideration is whether your home is a safe environment for your new pet or if it needs some adjustments. Check if your windows, balconies, or fences require nets to prevent your pet from escaping. Also, examine toilet seats , electrical cords and outlets , houseplants , garbage cans, and fragile items—all these things should be examined from the perspective of a pet owner.

3
No cuddling and playing

Image: Manuel Meza

While puppies and kittens are especially playful and love to fool around, it’s important to let them gain confidence at their own pace . Allow them to sniff around and explore so they can find safe spaces and feel more at ease.

This doesn’t mean you should ignore them, but rather resist the temptation to overwhelm them with attention or surround them with a crowd of family and friends. There will be plenty of time for that, once the pet is relaxed.

4
Vaccinations

Image: Judy Beth Morris

Young puppies and kittens are especially vulnerable to infectious diseases because their immune systems are not yet fully developed. That’s why it’s essential to take your new pets to the veterinarian and ensure they receive their vaccinations on time .

5
Appropriate diet

Image: Bonnie Kittle

Before bringing your new pet home, make sure to consult with a veterinarian regarding the best type of food , and check with the breeder or rescue center to find out what your pet has been eating. If you want to change their diet, do so gradually—otherwise, a sudden change could make them sick.

6
Bathroom training

Image: Andrew S

If your new pet is a dog, consistency and patience are paramount . Establish a regular potty schedule, take your puppy out frequently, and reward them for using the designated area. If your new pet is a cat, place a litter box in a quiet, easily accessible spot and use a clumping litter that’s gentle on their paws.

7
Toys

Image: Amy Chen

Pets can turn almost anything into a toy, but both cats and dogs will especially enjoy age- and size-appropriate pet toys . Be mindful of objects or toys that might seem interesting or edible to your pet, as they could be swallowed and cause serious problems.

8
Collar ID

Image: Jake Oates

If your new pet already has a name, make sure they have a sturdy collar ID with their name and your phone number. Pets can get lost in various situations, and a collar ID is essential to ensure anyone who finds your furry friend can contact you .

9
Consistent rules

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If your new pet is going to live in a house where there are other people besides yourself, make sure the rest of the household knows which behaviors to reward and which to ignore . Consistency in training is crucial to ensure your pet becomes polite and obedient.

10
Older pets

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Maybe your new pet isn’t a young pup or kitten. If your new friend is an older dog or cat, try to learn as much as possible about any training or health issues they might have , and be proactive by making a plan to address them. Don’t try to tackle everything at once—gradually introduce new experiences in controlled circumstances.

11
Exercise

Image: Arjan Stalpers

A bored pet can quickly become a mischievous one. A healthy dog should be taken for a walk at least 20–30 minutes a day . Cats naturally love to jump, climb, and scratch. If your cat is indoor-only, provide one or more cat trees to climb and scratching posts . Wand toys or laser pointers are great for stimulating cats and getting them moving.

12
Keep a Routine

Image: Paul Hanaoka

Routines are beneficial for all animals, and pets are no exception . Schedules give them a sense of security and stability. You can promote this by establishing regular feeding times, walk schedules, and play sessions.

Remember what we said about consistency? Regular routines help reduce anxiety and prevent behavioral issues. For puppies, maintaining a routine is especially important as it aids in house training and social development.

General General 5 min read

Survival foraging in America

10 wild edible plants in the U.S. you can rely on

Image: Alisa Golovinska

Ever felt those hunger pangs while hiking through the countryside and wondered if you could forage to fuel up in an emergency? You absolutely can—if you know where to look. America is blessed with a variety of wild edible plants that could help you out in a pinch—and maybe even add a fresh twist to your next salad. From versatile cattails to delicious blackberries, nature’s pantry offers a surprising amount of nutrition to those who know what to seek. But remember, not every plant is safe, so don’t just sample everything you see. That’s why we’ve compiled this list of 10 common wild edible plants in the U.S. to help you forage smartly!

1
Cattails

Image: Vlad Tchompalov

If you’ve ever seen a cattail and thought it looked kind of yummy, you were on the right track! Cattails grow abundantly in marshy areas across the U.S., and nearly every part of this plant is edible. Often called the "supermarket of the swamp," cattails are incredibly rich in carbohydrates and are a highly versatile food source. These plants not only provide nutrition but also materials for shelter and fire-starting, making them a top resource for wilderness survival in America.

The roots, once cleaned and cooked, have a potato-like quality and can also be dried and ground into flour. Impressively, they even outperform potatoes in starch yield per acre. Young shoots are edible as well, offering a fresh bite when raw or a tender taste when boiled, much like asparagus.

2
Dandelions

Image: Keegan Houser

Often dismissed as a pesky weed, dandelions are actually among the most nutritious plants you can find in the wild. In fact, dandelions are considered even more nutritious than broccoli or cabbage! Every part of the dandelion is edible, from the leaves to the roots. With a taste and texture similar to chicory, the leaves are packed with vitamins A and C and be eaten raw in salads or cooked like spinach.

The bright yellow flowers can also be used to make tea, while the roots can be roasted as a coffee substitute. Dandelion tea is loaded with powerful antioxidants, including beta-carotene and polyphenols, and studies suggest it may benefit heart health.

3
Wild Asparagus

Image: Gil Ndjouwou

Who knew you could harvest your own asparagus in the wild? Wild asparagus grows across much of the U.S., particularly in moist, sunny areas. While it looks similar to its cultivated cousin, wild asparagus tends to be thinner and tougher. When foraging, look for young shoots, which are more tender and can be eaten raw or cooked.

Like its commercial counterpart, wild asparagus is high in fiber and vitamins, offering a nutritious snack or even a potential side dish in a survival situation.

4
Acorns

Image: Annie Spratt

You’re likely already familiar with acorns, the nuts of oak trees. Found abundantly across the U.S., particularly in forests and woodlands, these wild nuts are indeed edible after some processing. Acorns contain bitter tannins, which can be toxic and need to be removed by repeated boiling or soaking in water.

Once safe to eat, acorns can be either roasted or ground into flour. Though they don’t taste like much, they’re packed with carbohydrates, fats, and proteins. Historically, acorns were a staple food for Native Americans and ancient cultures worldwide, proving their value as a survival resource.

5
Cactus (Prickly Pear)

Image: George Pagan III

In the arid landscapes of the American Southwest, prickly pear cacti offer both nourishment and hydration. The pads (nopales) and the fruit (tunas) are not only edible but are also staples in Mexican cuisine.

The cactus fruit, known as a prickly pear, is super sweet and can be eaten raw right off the plant. Depending on ripeness, the flavor ranges from mildly sweet to syrupy. Packed with vitamin C and water, prickly pear cacti can be a true lifesaver if you find yourself stranded in the desert.

6
Wild Onions

Image: Zoe Schaeffer

Wild onions grow widely across the U.S., thriving in fields, forests, and even backyards. Their bulbs, stems, and leaves are all edible and can be used just like store-bought onions to add flavor and nutrition to any meal. But foragers, beware—there’s an important distinction to keep in mind!

A highly toxic lookalike called death camas can be easily mistaken for wild onions, and as its name kindly suggests, it can have potentially lethal effects if consumed. The easiest way to tell them apart? Wild onions have a strong onion scent, while death camas has no odor. When in doubt, always trust your nose. That being said, unless you are 100% confident in your ability to identify wild onions, it’s wise to consult an expert or avoid foraging them altogether.

7
Pine Nuts

Image: Leila Issa

Pine trees are scattered across America, and their seeds—pine nuts—are a nutritional powerhouse. These small seeds, found inside pine cones, are rich in fats and proteins, making them a concentrated source of energy. In fact, pine nuts have sustained Native American tribes for centuries.

While they are labor-intensive to harvest, the effort is worthwhile. Packed with calories and bursting with flavor, they are an abundant and reliable food source. But it doesn't end there—surprisingly, most parts of a pine tree can be consumed, including the bark, needles, cones, and resin, either as food or for medicinal purposes.

8
Chicory

Image: Christopher Luther

Chicory is often found along roadsides and in open fields throughout the U.S. The plant is recognizable by its bright blue flowers, and while its leaves can be eaten like lettuce, its roots are also useful—they can be roasted and used as a coffee substitute.

During the American Civil War, soldiers used chicory to stretch their coffee supplies, and even today some beer brewers occasionally use roasted chicory to add a bitter flavor to stout varieties.

9
Blackberries

Image: Eric Prouzet

Who hasn't enjoyed picking a few blackberries during a walk? Blackberry bushes thrive across the country, especially in sunny, open areas. These delicious berries are loaded with vitamins C and K, along with fiber, making them an excellent survival food when in season. Additionally, their leaves can be brewed into a soothing tea.

Wild raspberries and strawberries are similarly plentiful in the American backcountry. Their unmistakable appearance and sweet flavor make them a great choice for novice or inexperienced foragers to safely enjoy nature’s pantry.

10
Clover

Image: Kelly Sikkema

Who knew that stumbling upon a clover patch could bring more than just good luck? Clover grows abundantly across the U.S., from lawns to meadows, and both its leaves and flowers are edible. The flowers are often dried to make tea, while the leaves can be tossed directly into salads or soups an added nutritional boost.

Rich in protein and minerals, clover has historically served as fodder for livestock, but it can also provide essential nutrition for humans, especially in a survival situation! Its versatility certainly makes it a valuable addition to any forager's repertoire.

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