1

The White House

Though America’s most famous house, located at 1600 Pennsylvania Avenue, is not technically on the National Mall, it has been historically considered part of it due to its proximity and importance. It is separated from the National Mall by the Ellipse public park, and has a direct view of one of the most important Mall landmarks, the Washington Monument.

2

How America’s front yard came to be

When Pierre Charles L'Enfant designed Washington, D.C., in 1791, he envisioned a majestic avenue going from the Capitol to an equestrian statue of George Washington (now the site of the Washington Monument). The chosen name referenced the Mall in London, a fashionable avenue near Buckingham Palace. During the following century, L’Enfants’ plans for the Mall were ignored, and the space was used for canals, railways, and gardens. In 1901, the U.S. Senate decided to expand the number of monuments in Washington, D.C., which led to the renewal of the National Mall and to the addition of most of its iconic landmarks.

3

American history in action

As a space open to all Americans and one that is close to the Capitol and the White House, the National Mall has been the scene of many historical moments, from presidential inaugurations to festivals and protests. Among the most important events to take place in the National Mall, we can remember the 1963 March on Washington, the late 1960s Vietnam War protests, the 1987 AIDS Memorial Quilt, and the 1939 Marian Anderson concert.

4

Washington Monument

Located where L’Enfant initially envisioned an equestrian statue of George Washington, this 555-foot marble and granite obelisk was designed in the 1830s , but was not completed until 1884 due to fund shortages and political disputes. In 2011, damages caused by a 5.8 magnitude earthquake forced the closing of the monument, which reopened in 2014.

5

Lincoln Memorial

Conceived shortly after Lincoln’s assassination in 1865, construction began only in 1914, and the memorial was dedicated in 1922. The Neoclassic structure is surrounded by 36 columns, representing the 36 states that formed the Union at the time of Lincoln’s death . The famous statue of Lincoln in the interior is 19 feet tall, and both the Gettysburg Address and Lincoln’s Second Inaugural Address are inscribed on the north and south interior walls.

6

Jefferson Memorial

Authorized by Congress in 1934 and dedicated on April 13, 1943, the construction of this monument sparked outrage, as i t required clearing parts of the Tidal Basin and cutting down some of its cherry trees to make space for the memorial. In what is known as the 1938 Cherry Tree Rebellion, protestors chained themselves to the trees. In the end, a compromise was reached, and most of the trees were transplanted. The monument, an homage to Jefferson’s estate of Monticello and the rotunda of the University of Virginia, features excerpts of his most notable writings.

7

The Capitol

The first building to be constructed in the National Mall, the House of Congress is located in what was then known as Jenkins' Hill (now Capitol Hill) . George Washington laid the foundational stone in 1793, and the initial building was completed in 1800, but it was set on fire by the British during the War of 1812. It was reconstructed in 1826 and expanded during the 19th and 20th centuries.

8

War memorials

Several memorials across the National Mall honor the thousands of Americans who gave their lives while serving the country . The first war memorial was the District of Columbia War Memorial of 1931, dedicated to honor residents of Washington, D.C. killed in WWI. Among the most significant memorials, we can find the National World War II Memorial of 2004, the Korean War Veterans Memorial of 1995, the Vietnam Veterans Memorial of 1982, and the National World War I Memorial of 2014.

9

FDR Memorial

Despite President Roosevelt’s wish for an understated memorial near the National Archives, the project approved by Congress after his passing was much grander. Instead of a monolithic monument, the FDR Memorial consists of a park-like landscape , with areas representing the four terms he served and the conflicts he led the nation through. It is also the only presidential memorial to include a tribute to a First Lady, in the form of a bronze statue of Eleanor Roosevelt.

10

Museums

The National Mall is one of the places with the highest concentration of museums in the world , most of them managed by the Smithsonian Institution. Among its most famous museums are the National Museum of American History, the National Museum of Natural History, the National Gallery of Art, the National Air and Space Museum, and the U.S. Holocaust Memorial Museum.

11

MLK Memorial

In 1963, the National Mall was the stage for Martin Luther King Jr.’s most famous speech, "I have a dream" , during the March on Washington for Jobs and Freedom. After his 1968 assassination, members of the Alpha Phi Alpha fraternity —to which King belonged— petitioned to build a memorial in his honor on the National Mall, and were allowed by President Clinton in 1996. The memorial features a split rock —inspired by the iconic line "Out of the mountain of despair, a stone of hope."— and a central figure depicting MLK Jr.

12

Parks and Tidal Basin

The National Mall's original plan included several landscaped areas, but they were not designed as part of it until 1901, when the area was cleaned to include open lawns and rows of trees lining the different sections . In 1882, part of the Potomac River was dredged to reclaim 628 acres of land, creating the Tidal Basin and adding space for many of the current monuments. In 1912, the city of Tokyo gifted Washington, D.C., more than 3,000 cherry trees as a sign of friendship, now an iconic part of the Tidal Basin landscape. In 1965, the parks in the National Mall were consolidated as a unit as the National Mall and Memorial Parks.

1

John F. Kennedy

In October 1962, Kennedy faced the Cuban Missile Crisis, a tense standoff after the Soviet Union placed nuclear missiles just off U.S. shores. Rather than escalating things, he chose careful diplomacy and a naval blockade , and the crisis was resolved without conflict.

In that same era, Kennedy set a bold goal: landing a man on the Moon by the decade's end . Americans rallied behind the space race, and in 1969, Apollo 11 fulfilled its vision, giving the country a shared moment of pride and wonder.

2

Ronald Reagan

Throughout the 1980s, Reagan pursued a policy mixing firm diplomacy with a strong national defense, which helped ease tensions with the Soviet Union as the Cold War wound down. His approach is often credited with helping set the stage for its peaceful conclusion .

At home, Reagan pushed through major tax cuts and economic reforms aimed at boosting growth. Supporters felt renewed optimism about the economy, while the changes also sparked debate that still echoes in political conversations today.

3

Abraham Lincoln

During the 1860s, Lincoln worked to hold the nation together through one of its most difficult chapters. His steady leadership focused on preserving the Union at a time when the country's future felt genuinely uncertain.

In 1863, he issued the Emancipation Proclamation , declaring enslaved people in Confederate states free. It was a defining step toward a more just nation, and it remains one of the most celebrated moments in American history.

4

Richard Nixon

In 1972, Nixon made a surprising move by traveling to China, opening diplomatic relations with a nation the U.S. had largely avoided for decades. It was a bold gesture that few expected from him.

The visit reshaped American foreign policy, and the diplomatic and trade ties it opened continue today, even as the relationship between the two countries has had its share of ups and downs over the years. At the time, many Americans were struck by the historic television images of Nixon walking along the Great Wall.

5

Franklin D. Roosevelt

In the 1930s, facing the Great Depression, Roosevelt introduced the New Deal , a set of programs designed to create jobs and rebuild the economy. It gave many struggling families a renewed sense of hope.

He later guided the nation through most of World War II, providing steady leadership during a difficult stretch. Many Americans came to see him as a reassuring, fatherly figure during uncertain times.

6

George Washington

As the nation's very first president, starting in 1789, Washington had no roadmap to follow. He had to figure out, from scratch, how the role should actually work.

He set lasting precedents, including the two-term tradition and a peaceful transfer of power. People admired his humility and restraint, and his example continues to shape how Americans think a president should lead .

7

Thomas Jefferson

In 1803, Jefferson negotiated the Louisiana Purchase , buying a massive stretch of land from France for roughly three cents an acre. It was one of the best real estate deals in history.

The purchase doubled the size of the United States overnight, opening the door to westward expansion. Many Americans were thrilled by the sudden growth, though it also raised new questions about constitutional limits and how the growing nation would handle its new territory.

8

Harry S. Truman

As World War II wound down in 1945, Truman stepped into leadership during an enormous transition. He then turned his attention to helping Europe recover from years of hardship.

His Marshall Plan sent aid to rebuild European economies, a move widely seen as generous and forward-thinking. It helped foster goodwill abroad and positioned the U.S. as a steady partner on the world stage .

9

Dwight D. Eisenhower

In 1956, Eisenhower championed the creation of the Interstate Highway System , inspired partly by the efficient roadways he'd seen while serving in Europe years earlier. It was a massive undertaking.

The new highways transformed how Americans traveled, shipped goods, and even planned vacations. Road trips became a beloved pastime, and the system remains one of the most visible legacies of any president.

10

Theodore Roosevelt

In the early 1900s, Roosevelt became a passionate champion of conservation, alarmed by how quickly natural landscapes were disappearing. He believed future generations deserved to enjoy them too.

He protected millions of acres, establishing national parks and forests still cherished today. Outdoor enthusiasts of his time praised him warmly, and his legacy lives on every time someone visits a national park.

1

Coca-Cola

Image: Bradley Pisney

A beverage so iconic that it inspired an entire genre of soft drinks named after it, Coca-Cola had its start in 1886 when it was created by pharmacist John Pemberton, who initially intended to market it as a temperance drink and medicinal tonic.

A blend of coca leaves and kola nuts (a source of caffeine), the iconic soft drink became a sensation, and soon Pemberton sold the ownership rights to Asa Griggs Candler, a businessman who transformed the Coca-Cola brand into a global powerhouse. While the ingredients have been changed a few times since its inception, the current formula remains a closely guarded trade secret, fueling much speculation and numerous attempts to uncover it.

2

Pepsi

Image: Oleg Ivanov

Developed in 1898 by pharmacist Caleb Bradham—and originally named "Brad's Drink"—Pepsi was initially conceived as a digestive aid. Its name is derived from pepsin, a digestive enzyme produced by the body, though pepsin was never actually included in the drink's formula.

Despite nearly going bankrupt in the early 1920s, Pepsi gained popularity during the Great Depression, even briefly outpacing Coca-Cola, thanks to clever marketing that appealed to budget-conscious consumers. This kickstarted a fierce rivalry, leading to bold marketing stunts, including an unlikely deal with the Soviet Union, making Pepsi the first Western product sanctioned for sale there.

3

Dr Pepper

Image: Yana Smetana

Another soft drink originally conceived in a pharmacist's lab, Dr Pepper actually predates both Coke and Pepsi. Launched in 1885 in Waco, Texas, its unique flavor sets it apart from most competitors. In fact, the U.S. Food and Drug Administration has categorized Dr Pepper, much like Coca-Cola, as its own distinct type of beverage: "pepper soda."

The origin of its name is disputed. Originally, people would simply order a "Waco" at soda fountains. While some speculate the name comes from Charles T. Pepper, a doctor who gave Wade Morrison his first job (or, according to another version, gave him permission to marry his daughter), it was more likely than not a creative marketing decision, as using "Dr." in product names was a common way to suggest health benefits.

4

7UP

Image: Julian Rösner

7UP, created in 1929 by Charles Leiper Grigg, was originally marketed as "Bib-Label Lithiated Lemon-Lime Soda," as it contained lithium citrate (a mood-stabilizing drug) among its ingredients. While lithium was removed in 1948, the drink's refreshing lemon-lime flavor remained, having already become a household favorite.

The soft drink, however, didn’t quite find its market niche until it launched the "Uncola" marketing campaign in the 1970s, which positioned the soda as a distinct alternative to colas, boosting its popularity. The origin of the name 7UP remains a mystery, with speculation that it refers to the original 7-ounce bottles or the drink’s initial seven ingredients.

5

Sprite

Image: Gift Habeshaw

Introduced by Coca-Cola in 1961 to compete with 7UP, Sprite quickly became one of the leading lemon-lime sodas on the market. Interestingly, this popular soft drink didn’t originate in America but in West Germany in 1959, where it was launched as "Fanta Klare Zitrone" ("Fanta Clear Lemon" in English).

In the ‘80s, Sprite leveraged its appeal to younger generations through bold advertising campaigns and endorsements from popular musicians. Today, the brand has expanded into various flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla, among others.

6

Mountain Dew

Image: Shane

Mountain Dew was originally created in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman as a mixer for whiskey. The name "Mountain Dew" was a colloquial term for homemade liquor, making it fitting for the soda’s Appalachian roots. However, the drink only took on its citrus-flavored, energizing modern form after being acquired by the Tip Corporation in 1961.

It remains one of the most caffeinated sodas on the market, containing 54 mg of caffeine per 12-ounce can—nearly double that of Coca-Cola. This is likely what draws many soda drinkers to this flavor, as the high sugar and caffeine content can give a short-term boost of energy.

7

RC Cola

Image: Brooke Cagle

Founded in 1905 by Claud A. Hatcher, Royal Crown Cola (RC Cola) was originally created as a direct competitor to Coca-Cola and Pepsi. The soft drink was born after the Hatcher family, who were grocery store owners, could not get a discount for purchasing large volumes of Coca-Cola syrup from local distributors. Frustrated, they vowed to create their own alternative.

Despite never achieving the same market dominance as Coke or Pepsi, RC Cola soon gained a loyal following, especially in Southern states. Unlike its rivals, RC offered a slightly stronger cola flavor, which many found refreshing compared to the sweeter taste of Coke. RC Cola also innovated with the first aluminum can for sodas and was one of the first companies to produce diet sodas, such as Diet Rite.

8

Fanta

Image: Renato Trentin

Did you know that Fanta was born in Germany during World War II, of all places? After local Coca-Cola plants could no longer import syrup due to trade embargos, German businessman Max Keith created a new soda using available ingredients—which were mostly fruit scraps and whey.

Fanta quickly became a wartime favorite in Germany. After the war, Coca-Cola regained control of the plant, formula, and trademarks, introducing Fanta to the U.S. in 1955. It rapidly gained popularity as a fun, fruit-flavored alternative to traditional sodas. While Fanta's orange flavor remains its best seller, the brand now offers over 90 flavors worldwide.

9

A&W Root Beer

Image: David Lusvardi

A&W Root Beer was introduced in 1919 by Roy Allen, who first started selling it at a parade honoring returning World War I veterans. Its creamy texture and rich flavor quickly made A&W Root Beer a favorite, especially when paired with vanilla ice cream to create the now-iconic root beer float.

By 1922, Roy Allen partnered with fellow entrepreneur Frank Wright, and A&W became a franchised brand, launching one of the first fast-food chains in America that same year. Despite struggling with labor shortages and sugar rationing during World War II, the company endured and remains one of the most iconic root beer brands in America to this day.

10

Sunkist

Image: The Pop'd Shop

Sunkist, launched in 1979 by the Sunkist Growers cooperative, was introduced to tap into the American love for citrus-flavored sodas. Known and loved for its bold orange flavor, Sunkist was the first major orange soda to include caffeine in its formula, setting it apart from competitors like Crush and Fanta.

Most importantly, Sunkist's success was greatly boosted by its association with the California citrus industry. Its marketing campaigns, including the "Taste the Sun" slogan, further linked the brand to sunny, vibrant outdoor activities, making it one of the top-selling orange sodas in the U.S. for decades.