1

Ray Bradbury

Image: Rod Long

Perhaps the most emblematic name in American science fiction, Ray Bradbury was an author and screenwriter best known for his novel Fahrenheit 451 , and his short story collections The Martian Chronicles , and The Illustrated Man .

His works not only imagine what extraterrestrial colonies might be like but also explore how such experiences would affect humans on a deeply personal level. His prose is both poetic and informative, making it accessible to both young and adult readers alike.

2

Philip K. Dick

Image: Filip Filkovic Philatz

If you’ve ever seen the movie Blade Runner or the TV series The Man in the High Castle , then you’ve been exposed to the work of Philip K. Dick. This prolific novelist wrote numerous novels and short stories that explore philosophical and social questions such as the nature of reality, human nature, and characters struggling against illusory environments, monopolistic corporations, and authoritarian governments.

His novel Do Androids Dream of Electric Sheep? was the basis for Blade Runner and his works have earned him countless awards all over the world.

3

William Gibson

Image: Brian McGowan

The creator of the now-ubiquitous term "cyberspace," William Gibson was a speculative fiction writer whose works explore the effects of technology, cybernetics, and computer networks on humans (fans of Black Mirror will likely find this author to their liking).

His first novel, Neuromancer , was credited with revitalizing science fiction literature in the 1980s, and he was described in 1999 as "probably the most important novelist of the past two decades.

4

L. Ron Hubbard

Image: Luna Wang

"While he is now more famous for founding Scientology, L. Ron Hubbard was a genuine science fiction writer who authored works such as Battlefield Earth, To the Stars, Buckskin Brigades, and Death’s Deputy , among other titles.

Hubbard was quite a prolific pulp science fiction and fantasy writer in his early career and, in 1950, he published Dianetics: The Modern Science of Mental Health , establishing organizations to promote and practice Dianetics techniques.

5

Theodore Sturgeon

Image: Rod Long

A critic turned writer, Theodore Sturgeon wrote over 120 short stories, 11 novels, and even a handful of scripts for the original Star Trek television series. His first science fiction novel, More Than Human , won the 1954 International Fantasy Award for that year's best novel.

Though he was not as well known to the general public as contemporaries like Isaac Asimov or Ray Bradbury, Sturgeon gained recognition among readers of mid-20th-century science fiction anthologies. At the height of his popularity in the 1950s, he was the most anthologized English-language author alive.

6

Alfred Bester

Image: Steve Johnson

One of the few writers credited with inventing modern science fiction, according to one of his colleagues, Alfred Bester was an author, TV, radio, and comics scriptwriter, and magazine editor. His novel, The Demolished Man , was the first winner of the Hugo Awards in 1953.

While working as a scriptwriter for DC Comics, he created the supervillain Solomon Grundy and also wrote extensively for television, magazines, and radio.

7

H. P. Lovecraft

Image: Alejandro Piñero Amerio

An author whose work is as famous in the science fiction genre as it is in horror, H. P. Lovecraft was a writer of science fiction, fantasy, horror fiction, and a mixture of all these genres. His most notable work is the Cthulhu Mythos .

Some of his more popular works include The Call of Cthulhu, At the Mountains of Madness, The Shadow over Innsmouth , and The Shadow Out of Time . The central theme of his books is cosmicism, a theory dictating that "there is no recognizable divine presence, such as a god, in the universe, and that humans are particularly insignificant in the larger scheme of intergalactic existence."

8

Frank Herbert

Image: Pierre Bamin

Franklin Patrick Herbert Jr. is best known for writing the best-selling science fiction novel of all time, 1965's Dune , along with its five sequels. He also wrote short stories and worked as a newspaper journalist, photographer, book reviewer, ecological consultant, and lecturer.

His famous saga, set in the distant future and spanning millennia, explores complex themes, such as the long-term survival of the human species, human evolution, planetary science and ecology, and the intersection of religion, politics, economics, sex, and power in a future where humanity has long since developed interstellar travel and colonized thousands of worlds.

9

Ursula K. Le Guin

Image: Karsten Klemme

With a literary career spanning nearly sixty years, Ursula Kroeber Le Guin is another legendary name on this list. She is best known for her works of speculative fiction, including science fiction works set in her Hainish universe and the Earthsea fantasy series.

Frequently described as a science fiction author, Le Guin has also been called a "major voice in American letters," though she once said she would prefer to be known as an "American novelist."

10

Orson Scott Card

Image: Greg Rakozy

The only person to have won a Hugo Award and a Nebula Award in consecutive years, both for his novel Ender’s Game , and its sequel, Speaker for the Dead , Orson Scott Card is a science fiction writer who often features characters with exceptional gifts who make difficult choices with high stakes. Since 1979, he has published over 50 novels and 45 short stories.

During his childhood, Card read children's classics and popular novels, his favorite book being Mark Twain's The Prince and the Pauper . He often refers to works by Robert A. Heinlein and J. R. R. Tolkien as sources of inspiration.

1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

California

All across the Americas, we can find places named after fictional and mythical locations, a result of the arrival of European explorers on the unknown continents. In 1533, Hernán Cortés arrived in what is now Baja California, Mexico. Mistakenly believing that the peninsula was an island, coupled with the arid landscape and the rumor of abundant gold, he named it after an island from the book Las Sergas de Esplandián (The Adventures of Esplandián).

This novel, written by Garci Rodríguez de Montalvo in 1510, features the island of California , governed by the queen Calafia (a play on the Arab calipha , a title given to leaders and rulers). The fictional California is rich in gold and is described as a terrestrial paradise near the Indies, so, despite not being an island, the real California was aptly named.

2

Louisiana

Before being the name of a state, Louisiana designated all the French territories west of the Mississippi River , covering either the whole or part of 15 current U.S. states, including Arkansas, Iowa, Nebraska, Oklahoma, and Missouri, among others. Originally named La Louisiane (‘the land of Louis’), the name was given to the Mississippi basin by the French explorer René-Robert Cavelier in 1682.

Who was Louis? Sixteen kings of France had the name Louis, but this territory was named after Louis XIV, also known as "The Sun King" . During his 72-year-long reign, still the longest of any monarch in history, France greatly expanded its colonial territories, among which was Louisiana. After the Louisiana Purchase in 1803, the anglicized name remained, but only for a much smaller portion of land, which gained statehood in 1812.

3

Florida

One of the European strategies for naming territories was to reference the day of arrival, a practice often used by the Spanish , and evidenced by the many places named after Catholic saints. Florida is an example of this custom.

Spanish explorer Juan Ponce de León arrived in the territory around the time of Easter while looking for the mythical fountain of youth. In Spanish, Easter is sometimes called La Pascua florida (‘the flowery Easter’) because it usually falls in spring, which led Ponce de León to name the territory La Florida .

4

Maine

There is more than one theory for the origin of Maine, and there is no certain answer. While many claim that ‘Maine’ is derived from ‘main land’, there is another widely supported theory that makes a connection with a French province, and that is backed up by the enormous influence of Acadian French people in the state of Maine .

According to this theory, the Maine territory was named after a French province of the same name —nowadays the region of Sarthe and Mayenne— in turn named after the ancient Cenomani Gaulish tribe.

5

Vermont

Although the Vermont territory was initially explored by the French, it might come as a surprise to know that its French name was given by an English-speaking American . In 1777, the territory declared independence from Britain and constituted a new republic. At first called ‘New Connecticut’, it adopted the name ‘Vermont’ by suggestion of physician and scholar Thomas Young.

Young came up with the name, meaning ‘green mountains’, inspired by a local militia known as ‘the Green Mountain Boys’. However, be it ignorance or poetry, the translation was made into a correct but archaic French. While Vermont does mean ‘green mountain’, the most accurate translation would have been montagne verte .

6

Colorado

Originally, Colorado referred to the Colorado River, named by the Spanish during the 16th century. The area under that name was acquired by the U.S. in the Louisiana Purchase and through the Treaty of Guadalupe Hidalgo , with the Territory of Colorado officially established in 1861 and named after the river.

Why was the river named this way? In Spanish, colorado means ‘red colored’ or ‘ruddy colored’. During the spring thaw, the melted mountain snow would mix with reddish-brown silt , giving the river a red hue.

7

Montana

This one is another case of a name chosen by English speakers. The word ‘Montana’ is an anglicized version of the Spanish montaña, ‘mountain’. But while there certainly are mountains in Montana, part of the territory consists of plains. Why name it so, then?

The Spanish had named the western mountainous region Montaña del Norte (Northern Mountain). When the Montana Territory was created in 1864, the name was suggested as a tribute to the Rocky Mountains . Some complaints arose in defense of the plains, and the alternative name ‘Jefferson’ was proposed, but Montana won in the end.

8

Nevada

The majestic Sierra Nevada mountain range is one of the natural wonders of the Western United States, so it makes sense that a territory would be named in its honor. Named Sierra Nevada or ‘snowy peak’ by the Spanish, the first record of the name dates back to 1776 , and was most likely inspired by a Spanish range of the same name.

In 1861, the Territory of Nevada was officially established, and most sources agree that it was named after the mountain range. However, the main part of the Sierra Nevada range belongs to California, with only the Carson Range being in the Nevada territory.

9

Arizona

The origin of ‘Arizona’ is disputed, with theories pointing towards it being the Spanish version of a Native American name. However, other theories disagree, claiming that it is a Basque name, haritz ona , meaning ‘good oak, given by Spanish settlers who came from the Basque region.

There is a final theory which, although heavily disputed, is supported by popular stories. This theory claims that the original name was Árida zona (‘arid zone’) , a description of the desert climate.

10

Oregon

No one really knows what ‘Oregon’ means, but everyone has a theory. Although there are stories that link it to Native American names or spelling errors, the first record of the name is from a 1598 Spanish chronicle, which refers to the territory as ‘_Orejón_’ (‘big-eared’) . Whose ears were being described is unclear.

An alternate theory links the name to French instead of Spanish, based on a 1765 petition by a British explorer that calls the area ‘ Ouragon’, a possible corruption of the French ouragan , ‘hurricane ’, in reference to the turbulent waters of the Columbia River.