1

New Year Reception (John and Abigail Adams)

John Adams was the first U.S. president to live in the White House—then referred to as the President’s Palace or the Presidential Mansion—alongside his wife, Abigail, who played a significant role in furnishing the newly built residence.

On New Year’s Day in 1801, the Adamses held a public reception for anyone who wanted to shake hands with the president and his wife. This tradition continued (with some interruptions) until 1932, when it was ended by Franklin D. Roosevelt, who allegedly wanted to avoid being seen using a wheelchair.

2

Indoor Toilets (Thomas Jefferson)

When Thomas Jefferson assumed the presidency, he discovered that the White House lacked indoor plumbing, toilets, and had only an outdoor wooden privy. He ordered the construction of two "water closets," one on each side of the residence.

During Jefferson’s tenure, the White House underwent several modernizations, including improvements to the lighting system, the kitchen, and exterior features such as gutters. He also had an outdoor wine cellar built to store his extensive collection.

3

White House China (James Monroe)

Did you know the White House has a special room dedicated to displaying the porcelain sets designed for each administration? The tradition of commissioning presidential china designs started in 1817, with President James Monroe.

Monroe’s china was designed and crafted in Paris, featuring an eagle carrying a red, white, and blue banner inscribed with "E Pluribus Unum." Following criticism over the presidential mansion’s purchase of foreign-made goods, Congress decided that future presidential china should be manufactured in the United States, though some presidential couples still chose to commission French china.

4

The Library (Abigail Fillmore)

When Millard and Abigail Fillmore moved into the White House, their approach to decoration and improvement differed from that of previous First Families. None of them came from a wealthy background, so they prioritized expanding the heating system and modernizing the kitchen.

More interested in intellectual pursuits than in socializing, Abigail noticed that the Presidential Mansion lacked a library and set out to create one. She personally organized the room, selected the books, and arranged them to her liking. The library became her main parlor, where she received literary figures of the time and listened to music.

5

Floral Arrangements (Lucy Webb Hayes)

A passionate abolitionist and the first First Lady to earn a college degree, Lucy Webb Hayes moved into the White House at the end of the Reconstruction era, and after a highly controversial election. With limited funds to renovate the presidential mansion, Mrs. Hayes found ingenious ways to conceal holes in the carpets and worn-down furniture.

Lucy Hayes was the first president’s wife to be referred to as "First Lady." She made several improvements to the White House, but she is most remembered for turning the billiard room into a greenhouse filled with flowers, which she then used for floral arrangements for the residence.

6

The West Wing (Theodore Roosevelt)

We all know that the West Wing is where the presidential office is located, but not everyone knows that it was not part of the original design of the White House. Before 1902, the president’s offices were located on the second floor.

When Theodore Roosevelt moved into the White House, he discovered there wasn’t enough space for his six children and the growing staff. His wife, Edith, suggested that the second floor be converted entirely into family living quarters and that the offices be moved elsewhere. The West Wing was then built as a temporary structure on the site of the old stables, but in the end, it became a permanent fixture of the residence.

7

The Oval Office (William Taft)

This office is known as the place where major decisions are made, but it wasn’t part of the White House’s original design. When President William Taft decided to make the temporary West Wing permanent, he also doubled its size and created the first Oval Office.

Its distinctive shape was inspired by the semicircular Blue Room in the main residence, where presidents traditionally received guests. That design, in turn, paid homage to the bow windows from which George Washington once greeted visitors at his presidential homes in New York and Philadelphia.

8

Interior Reconstruction (Harry S. Truman)

By 1949, the White House had endured a century and a half of wars, fires, political scandals, and modernization. With few renovations made during the Great Depression and World War II, President Truman and his family moved into a mansion that was literally falling apart—it was declared unsafe after a piano leg crashed through the floor of the family quarters.

The Trumans moved across the street during the three years the reconstruction took place. Due to the need for extensive renovations, a total demolition of the building was considered but not enacted. In the end, the decision was to preserve the exterior walls and completely rebuild and expand the interior.

9

Themed Christmases (Jackie Kennedy)

The White House’s themed Christmas celebrations are now a beloved tradition, complete with a spectacular tree and elaborate decorations. This lovely tradition was started in 1961 by Jackie Kennedy, who then chose The Nutcracker as a theme, and featured decorations crafted by disabled and elderly citizens.

Since then, First Families have carried on the themed Christmas tradition, honoring topics and interests relevant to the nation and highlighting causes dear to the presidential family.

10

Office of the First Lady (Rosalynn Carter)

First Ladies have always played an important role in supporting the president, managing the Presidential Mansion, and championing various causes. However, this role wasn’t always officially recognized or included in the White House budget.

Although some First Ladies before her had hired official staff, Rosalynn Carter was the first to organize hers into a formal Office of the First Lady , complete with departments dedicated to press, social causes, campaigns, and community outreach.

1

Thomas Edison

Image: Call Me Fred

When it comes to inventors, we can't fail to mention the incredible Thomas Alva Edison.

Edison was born on February 11, 1847, in Milan, Ohio, and since he was a child, he showed his interest and talent in mechanics and electricity. At the age of 11, he set up his first laboratory in his parents' home, and by the age of 12, he ran his own business: a newspaper he designed, printed, and sold himself.

Creator of the phonograph (the first device capable of recording and reproducing sounds) and a fundamental part in the development and popularization of inventions such as the electric light bulb and the motion picture camera, Edison patented more than 1000 creations during his lifetime. Impressive!

2

Benjamin Franklin

Image: Dan Mall

Born in Boston, Benjamin Franklin was one of our Founding Fathers, the men whose principles, values, and ideas shaped America. But as if that weren't enough, Franklin was also a renowned scientist, inventor, and polymath.

A pioneer in the field of electricity, he's remembered for his famous kite experiment, which demonstrated the electrical nature of lightning and led to the invention of nothing less than the lightning rod. In addition, he's also credited with iconic inventions such as the first efficient wood-burning stove (later known as "the Franklin Stove"), the bifocal glasses, and the glass armonica.

3

Samuel Morse

Image: The New York Public Library

Unlike other scientists and inventors on this list, Samuel Morse began his journey in a completely different field: art.

Morse studied at Yale, where he completed his studies in 1810. He then embarked on a trip to Europe to continue his artistic education, but this trip awakened another peculiar interest in him. Frustrated by the communication methods of his time, Morse focused his creativity on finding ways to transmit information over long distances using electrical signals. Thus, the revolutionary telegraph was born, along with its way of communication, the Morse code.

4

The Wright Brothers

Image: Simon Fitall

The Wright Brothers were the famous siblings who, in the 20th century, achieved a goal long sought by humanity: flight.

Wilbur and Orville Wright are credited with inventing, building, and flying the world's first successful airplane. As you probably know, on December 17, 1903, they made the first sustained flight in history using the Wright Flyer, their iconic invention.

On that December morning, the brothers flipped a coin, letting fate decide who would be the first to test the aircraft. Although Wilbur won, that first attempt failed. So it was Orville who flew for 12 seconds, traveling 120 feet over Kitty Hawk, North Carolina.

5

George Washington Carver

Image: Tom Hermans

George Washington Carver was born in the 1860s in Diamond, Missouri. In the 1890s, his intelligence and hard work enabled him to enter Iowa State College (now Iowa State University), where he earned a master's degree in agricultural sciences. In 1896, he became the head of the agriculture department at Tuskegee Institute in Alabama, where his career as a professor and a researcher took off.

Thanks to his investigations and tests, George Washington Carver made major contributions to agriculture, including his innovative techniques for crop rotation . In addition, he developed many and varied peanut products, such as oil, flour, soap, and ink, helping to make this crop one of the key products of the country's economy.

6

Carl Sagan

Image: Vaibhaw Kumar

The stars and the mysteries of the universe captivated the famous Carl Sagan from an early age. Born in Brooklyn, New York, in 1934, Sagan studied at the University of Chicago, where he earned degrees in physics, astronomy, and astrophysics, eventually working and collaborating with NASA.

His contributions to the field of astronomy earned him a position in projects such as the Mariner, Viking, Voyager, and Galileo missions, thanks to which we have learned a lot about Venus, Mars, and Jupiter. The famous high temperatures of Venus, for example, were confirmed thanks to his work.

Additionally, his book and series Cosmos attracted the public's interest in astronomy, inspiring many others to follow in his footsteps.

7

Grace Hopper

Image: Museums Victoria

While computer programming may seem like a modern issue, the pioneers of this field were already working as early as the 1940s.

Grace Hopper graduated in mathematics and physics in 1928 and obtained a master's degree and a Ph.D in mathematics from Yale University in 1934. Famous as a pioneer in the world of programming, Hopper's work began during World War II when she joined the US Naval Reserve. There, she worked on the earliest electromechanical computers and developed extensive and complex manuals to operate them.

Her greatest contribution came from her work with mathematical codes, which she translated and adapted into innovative machine-readable language. That innovation led to the creation of the first high-level programming languages.

8

Jonas Salk

Image: Олег Мороз

Jonas Salk is none other than the mind behind a medical milestone: the polio vaccine.

In the 1940s, Salk was beginning his career in medical research. While working at the University of Michigan, his work was crucial in developing the first successful influenza vaccine for the military during WWII. This event marked his later study of the poliovirus.

Polio was devastating during the first decades of the 20th century, but that changed dramatically thanks to Salk's work. The scientist led a team that succeeded in developing the first safe and effective injectable inactivated poliovirus vaccine (IPV) in 1955, and the rest is history.

9

Barbara McClintock

Image: digitale.de

Although her name may not be as instantly recognizable as some others on this list, her work definitely is. Barbara McClintock has undoubtedly made one of the most significant contributions to medicine and genetics.

In the 1940s and 1950s, she worked with chromosomes, investigating their role in inheritance, which led to discoveries that forever changed our understanding of genes.

Before her, genes were believed to be fixed and immutable. But McClintock came to change that idea with her most famous contribution: the discovery of transposable elements, aka "jumping genes." She demonstrated that jumping genes are present in multiple organisms, including humans, and play an essential role in genetic evolution.

10

Alexander Graham Bell

Image: Misho Tektumanidze

Alexander Graham Bell became interested in sound and communication at a young age, something that led to his greatest and most remembered contribution: the telephone.

Although born in 1847 in Edinburgh, Scotland, Alexander Graham Bell settled in the United States in 1871 and became an American citizen years later. It was here that he developed most of his experiments and research.

After years of experimenting with methods to transmit sound through electrical currents, Bell finally spoke into his invention on March 10, 1876, saying to his assistant, "Mr. Watson, come here. I want to see you." That was the first successful telephone call in history.

1

Blockbuster

Image: Blockbuster LLC, Public domain, via Wikimedia Commons

During the ’80s and ’90s, Friday nights had an almost mandatory stop: Blockbuster. Founded in Dallas, Texas, the blue-and-yellow giant brought Hollywood into Americans’ living rooms with its VHS. At its peak, it had nearly 10,000 stores worldwide.

But something happened in 1997: Netflix. First a DVD-by-mail competitor, Netflix became a streaming service in 2007, and that was one of the main events that helped bring Blockbuster down. By 2010, the iconic brand had filed for bankruptcy. There is only one remaining store located in Bend, Oregon.

2

Sears

Image: Mike Kalasnik from Jersey City, USA, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

We’ve all spent an afternoon at Sears. From clothes and accessories to home goods and tools, Sears simply had it all. Founded in 1892 as a mail-order company, it grew throughout the 20th century into a retail powerhouse with hundreds of stores, becoming the shopping stop for many American families.

But as shopping habits changed and competition from giants like Walmart intensified, Sears failed to reinvent itself. After years of decline, the company filed for bankruptcy in 2018. Today, only a handful of stores remain.

3

Pontiac

Image: Ali Moharami

If we say GTO, Firebird, or Trans Am, you know exactly what we’re talking about, right? Of course you do! Pontiac was once one of America’s most iconic car brands, reaching its peak of fame between the 1950s and 1970s.

But after a financial crisis, General Motors decided to discontinue Pontiac in 2010 as it struggled to keep pace with other divisions like Chevrolet and Cadillac.

4

Oldsmobile

Image: Hombre

Pontiac wasn’t the only big name General Motors said goodbye to. Many of us still remember Oldsmobile, founded in 1897 and once a symbol of American innovation. But as sales began to decline through the 1990s and early 2000s, the brand slowly faded and was discontinued in 2004.

5

Woolworth’s

Image: Mike Petrucci

Do you remember Woolworth’s? Founded in New York in 1879, it introduced a revolutionary idea for its time: everyday items at low, fixed prices.

As a pioneer of the five-and-dime store, it grew into one of the largest retail chains in the world. But, much like what happened with Sears, fierce competition had a huge impact, and the brand eventually closed its last American stores in 1997.

6

Compaq

Image: Brian R. Lueck, Public domain, via Wikimedia Commons

Many of us had a Compaq at some point. Founded in 1982 in Houston, Texas, this personal computer brand quickly became one of the biggest names in the tech world. However, as new competitors filled the market in the 1990s, sales began to decline. Over time, the brand faded away, and by the early 2010s, Compaq was gone.

7

Pan Am

Image: Aero Icarus from Zürich, Switzerland, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

Whether you loved flying or not, everyone knew Pan Am. Founded in 1927 as a small mail carrier, it grew into one of America’s most famous airlines, serving millions of passengers around the world.

Until the 1970s, it was practically synonymous with air travel. But the 80s arrived with a mix of rising fuel costs, competition, and financial troubles that led to its bankruptcy in 1991. Did you ever fly with them?

8

TaB

Image: luthfi alfarizi

In the 1960s, the concept of "diet soda" gained popularity, and that’s when Coca-Cola introduced TaB, which claimed to be "sugar-free!" on its famous pink can. But when Diet Coke arrived, TaB’s sales collapsed, and the competition was over. Still, during the ’70s and ’80s, TaB had its big moment in the spotlight: You either loved it or hated it, no in-between. Which side were you on?

9

Borders

Image: brewbooks from near Seattle, USA, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

In recent decades, digital technology has become a major part of our lives. And while it has brought many benefits, it has also hurt certain industries. Borders was one of them.

The rise of online retailers, the emergence of e-readers like Amazon’s Kindle, and the growing popularity of digital books caused the bookstore chain to lose ground. Unable to keep up with the competition, sales declined so badly that the company declared bankruptcy in 2011.

10

Burger Chef

Image: John Margolies, Public domain, via Wikimedia Commons

Some may say that McDonald’s has no competition. But it did: Burger Chef. Founded in 1954 in Indianapolis, it was one of the first fast-food restaurants and quickly gained a huge customer base.

By the 1970s, it had become one of the Golden Arches’ biggest competitors, reaching more than 1,200 locations nationwide. It was even the first to introduce the "kids’ meal." However, everything changed in the 1980s, when the company was bought out, and many of its restaurants were converted to other brands. Its last remaining store closed in 1996.