1

Chester Cheetah

Image: Giorgio Trovato

Chester Cheetah joined Cheetos marketing in 1986 with a stylized, sunglasses-wearing design that reflected the youth-focused advertising of the time. His orange fur, black spots, and exaggerated long limbs gave him a modern appearance that differed from the more conventional mascots used in earlier decades.

Often depicted in cartoon adventures trying to get Cheetos from others using his hip attitude and humor, Chester began appearing in licensed merchandise and even two video games released for major home consoles. These additional uses helped increase his presence outside television ads and made him familiar to a wider audience.

2

Tony the Tiger

Image: Sten Ritterfeld

Tony the Tiger is probably one of children’s favorite mascots. Well, of course, he is gr-r-reat! Tony debuted in 1952 as part of Kellogg’s national push for its frosted cereal line. His early design resembled a traditional tiger on all fours, but by the 1960s, he was consistently illustrated standing upright. This adjustment to a more human-like figure made the character more attractive to children who started seeing him in print materials and television commercials. His striped orange coat and red scarf have remained stable features for decades, helping kids recognize the mascot across changing styles over the years.

3

Mr. Peanut

Image: Afif Ramdhasuma

Mr. Peanut entered American advertising as early as 1916, after Planters Nut & Chocolate Company held a public contest and selected a drawing submitted by a schoolboy from Virginia. The company later added the top hat, monocle, and cane, creating the formal look that became standard on packaging and billboards.

The suave, walking peanut we know and love appeared consistently in print ads and store displays, serving as a recognizable figure for the brand. During the mid-20th century, when packaged snacks and "gourmet" branding became more common in supermarkets, Mr. Peanut was used to reinforce the idea of a higher-quality product.

4

Colonel Sanders

Image: He Junhui

In the 1950s, American entrepreneur Harland Sanders became the public face of his restaurant chain, Kentucky Fried Chicken, taking part in promotional photos, interviews, and appearances that helped introduce the brand to a wider audience. His white suit and black string tie were items he regularly wore, and the company adopted them as key visual elements to create a consistent look for KFC.

By the 1960s, his image was used on signs, packaging, and national advertising, giving customers a familiar figure associated with the product. Unlike most mascots, his portrayal was based on a real person whose small roadside business had grown into a national treasure.

5

Pillsbury Doughboy

Image: Nikoloz Gachechiladze

The Pillsbury Doughboy was introduced in 1965 using stop-motion animation in his early commercials, a common technique for character advertising at the time. His soft white body, chef’s hat, and neckerchief became standard symbols in Pillsbury promotions beginning in the late 1960s.

During the 1970s, he appeared regularly on national television, helping advertise refrigerated dough products that were marketed as convenient options for home cooks. His role remained consistent across these campaigns, making him one of the brand’s most recognizable features.

6

The Kool-Aid Man

Image: Fotografía de Alimentos

In just a few years, this mascot evolved from a simple smiling pitcher to a whole pop culture icon. Oh yeah! The Kool-Aid Man’s first television appearances began in the 1970s, building on earlier print versions. His clear, rounded glass body and bright red interior were easy for children to recognize, and the short catchphrase became closely linked to the product.

During this period, he was featured regularly in Saturday-morning TV advertising and in-store promotions aimed at families. These campaigns emphasized Kool-Aid as an inexpensive, easy-to-prepare drink mix, thanks to a character that brings joy and fun, making sure people have a good time.

7

GEICO Gecko

Image: moonzigg

Born after a 1999 SAG strike that limited live actors, the animated GEICO Gecko became a beloved, relatable brand ambassador who could present insurance information in a clear, approachable way. His small upright stance, green coloring, and British accent made him easy to identify and set him apart from the fast-paced commercials common at the time.

Over the years, he became a regular presence in campaigns that explained discounts, policy options, and general coverage details. His continued use across national TV, radio, and online platforms helped establish him as one of the brand’s most recognizable marketing tools. Can you quote his famous catchphrase?

8

Energizer Bunny

Image: PublicDomainPictures

Did you know the Energizer Bunny is actually a parody of the Duracell Bunny? Premiering in 1989, a year later than its main competitor, the pink rabbit was shown wearing sunglasses and flip-flops and carrying a large bass drum.

Throughout the 1990s, the Energizer Bunny was featured in several parody-style spots that placed him inside mock versions of other commercials before he continued walking and drumming. His image became closely linked to Energizer batteries' long-lasting power, becoming a pop culture icon representing the endurance and tenacity of the American People.

9

Ronald McDonald

Image: Vijayanarasimha

Ronald McDonald is one of the most beloved characters among American children. He appeared nationally in 1963, adapted from earlier characters that had been used in local McDonald’s advertisements. With his red wig, white face makeup, and yellow jumpsuit, he lives in the magical McDonaldland with friends, representing fun and charity.

These key visual elements helped audiences recognize him instantly at store openings, public events, and televised commercials. From the 1960s through the 1980s, Ronald also participated in school visits and community programs that promoted basic safety messages and family-oriented activities. In just a few years, Ronald McDonald grew into a global icon that even inspired more characters synonymous with both fun and philanthropic missions .

10

Mr. Clean

Image: Anna Shvets

Who wouldn't trust a product promoted by a strong, reliable, muscular man? Introduced in 1958 and inspired by a U.S. Navy sailor, Mr. Clean appeared in packaging and commercials with his arms crossed and wearing a white T-shirt and a gold earring. His image, symbolizing powerful, effortless cleaning magic, helped shoppers to quickly recognize the product on crowded shelves.

The character’s straightforward design also aligned with a broader mid-century trend toward household products marketed as time-saving solutions. Over time, Mr. Clean continued to serve as a stable visual symbol for the brand’s focus on reliability and ease of use.

11

Betty Crocker

Image: Annie Spratt

Even more than a hundred years after her creation, Betty Crocker is still a beloved cultural icon representing home baking and American domesticity. She was first introduced in 1921 as a customer-response identity providing written answers to home-baking questions sent to the company. The name combined the friendly-sounding "Betty" with the surname of a retired company director, William G. Crocker.

She evolved from a voice on radio shows to the first portrait in 1936, which was repainted multiple times throughout the 20th century, and was adjusted to match changing American fashion while keeping the same general facial features. By the 1940s, she was widely recognized through cookbooks, recipe pamphlets, and radio guides that presented standardized instructions for home bakers.

12

"Rich Uncle" Pennybags

Image: Julian Hochgesang

Rich Uncle Pennybags is the mustachioed, top-hatted mascot of the Monopoly board game, a character designed to embody wealth and capitalism. His image, first introduced in 1936, was loosely based on Gilded Age tycoons like J.P. Morgan, which helped signal the game’s focus on property and finance.

When Monopoly grew in popularity and began distributing international editions in the 1970s, the mascot was added to rule books, game boxes, and licensed versions sold in different countries. Fun fact: Contrary to popular belief, Pennybags never wore a monocle. Think about that!

1

"Sic Semper Tyrannis"

Image: Scott Pruett

You’ve probably come across this motto many times—it belongs to one of the most historically significant states in our country. In fact, this state is sometimes called the "Mother of States"!

Eight U.S. presidents were born here, including none other than George Washington himself. Can you guess which state we’re talking about?

2

"Excelsior"

Image: Matheus Cenali

Many iconic landmarks make this state one of the most famous—Times Square, Broadway, and Wall Street, to name a few. It’s also known for its apple and maple syrup production.

When it comes to history, this state played a fundamental role. The Federalist Papers , which helped shape the Constitution, were written here! We bet you know which state we’re talking about—don’t you?

3

"Live Free or Die"

Image: Brian Wangenheim

Home to Mount Washington, this state is renowned for its stunning landscapes. Its impressive quarries and granite formations earned it the nickname "The Granite State."

This state played a key role in the American Revolution , serving as an early center of resistance against British rule. It later became the ninth state to ratify the US Constitution. So, what's your guess?

4

"Dum Spiro Spero"

Image: Dylan Mullins

This state is home to historic Fort Sumter, where the American Civil War officially began . It’s also the birthplace of Andrew Jackson, the seventh US president—though some historical debate remains.

On the other hand, this US state is known as "The Palmetto State" for its beautiful palmetto trees, which are also featured on its flag. Think you've got it?

5

"Friendship"

Image: Lori Stevens

Known as "The Lone Star State," this state was once an independent republic before joining the US. It’s home to the Alamo , the historic site of a pivotal battle in its revolution.

In addition to Presidents Dwight D. Eisenhower and Lyndon B. Johnson, famous figures like Beyoncé and Farrah Fawcett were also born here!

6

"Eureka"

Image: Jake Blucker

This is the splendid motto of a state famous for its wine and citrus fruit production. It's also considered a tech hub for being home to the iconic Silicon Valley, a global center for tech innovation.

Known as "The Golden State," it boasts famous landmarks like the Hollywood Walk of Fame and the Hollywood Sign. Got the answer?

7

"Sic Semper Tyrannis": Virginia

Image: Richard Hedrick

You got it right! Sic Semper Tyrannis is Virginia’s state motto, meaning "Thus always to tyrants" in Latin. Chosen in 1776, this phrase symbolizes Virginia’s historic stand against tyranny, reflecting its key role in the Revolutionary War.

8

"Excelsior": New York

Image: Luke Stackpoole

If you guessed New York, congratulations! Excelsior , meaning "Ever Upward" or "Higher," has been the state’s motto since 1778 . True to its meaning, New York chose this motto to symbolize its relentless ambition and drive for progress. Did you know that?

9

"Live Free or Die": New Hampshire

Image: The New York Public Library

New Hampshire adopted "Live Free or Die" as its official state motto in 1945. The phrase was coined by General John Stark , a hero of the American Revolutionary War . In 1809, Stark was invited to an anniversary reunion of the Battle of Bennington, where he had fought and led New Hampshire militiamen. Unable to attend due to poor health, he sent a letter with his toast: "Live free or die: Death is not the worst of evils."

10

"Dum Spiro Spero": South Carolina

Image: Leo Heisenberg

Dum Spiro Spero is South Carolina’s official state motto! Officially adopted in 1776, this Latin phrase means "While I Breathe, I Hope." Pretty inspiring, isn’t it? But that’s not all—South Carolina actually has 2 mottos ! The other, also adopted in 1776 and engraved on the original Great Seal, is Animis Opibusque Parati ("Prepared in Mind and Resources").

11

"Friendship": Texas

Image: Avi Werde

Texas chose a powerful word as its state motto! "Friendship" has symbolized Texas since 1836, when it declared independence from Mexico and became a republic. The motto remained even after Texas joined the US in 1845 .

Representing the state’s unity and diplomatic intentions, the word was officially adopted as the state motto in 1930 .

12

"Eureka": California

Image: Maarten van den Heuvel

You were right! Eureka is California’s state motto, meaning "I have found it" in Greek. But why this phrase? Well, California's state motto takes inspiration from the Gold Rush that kicked off in 1848, after the precious metal was discovered in the state's lands.

1

The Great Gatsby , F. Scott Fitzgerald (1925)

Image: Girl with red hat

Written by F. Scott Fitzgerald, one of the most iconic authors of the so-called "Lost Generation", The Great Gatsby portrays the dark side of the American dream . The protagonist, the mysterious and apparently frivolous millionaire Jay Gatsby, is obsessed with winning back a woman he loved in his youth. Set in the Jazz Age, Fitzgerald’s book raises the contradictions between the power of money and the most intimate individual aspirations.

Published in 1925, The Great Gatsby is one of the greatest masterpieces of American fiction . Since then, it has sold millions of copies all over the world, has had numerous theatrical and film adaptations, and was chosen as the best American novel of the 20th century on several occasions.

2

The Sound and the Fury , William Faulkner (1929)

Image: Brandi Redd

Published in 1929, The Sound and the Fury is William Faulkner's fourth novel and is considered the greatest opus of this Nobel Laureate . It chronicles the decadence of the Compsons, an aristocratic family in the American South, their secrets, and the relationships of love and hate that sustain and destroy them.

The Sound and the Fury is a profound and heartbreaking exploration of decay, despair, and loss . Faulkner's innovative narrative technique, while challenging, allows for an intimate and visceral portrayal of the characters. The novel also addresses issues of race, gender, and class with admirable narrative prowess.

3

The Old Man and the Sea , Ernest Hemingway (1952)

Image: MonicaVolpin

The Old Man and the Sea was the last novel published by Ernest Hemingway during his lifetime. For it, he won the Pulitzer Prize for Fiction in 1953 and it undoubtedly contributed to the Nobel Prize for Literature he was awarded in 1954.

The novel tells the story of Santiago, an old and experienced fisherman who embarks on a grueling three-day battle when he finally manages to catch a huge marlin. The Old Man and the Sea is considered one of the masterpieces of universal literature that has captivated readers around the world for decades . Its message about perseverance, dignity, and the search for life’s meaning is still relevant today. The novel is a must-read for anyone interested in literature and human nature.

4

In Cold Blood , Truman Capote (1965)

Image: Brandi Redd

On November 15, 1959, in a small Kansas town called Holcomb, the four members of the Clutter family, a married couple and their two teenage children, were savagely murdered by Dick Hickcock and Perry Smith.

Based on these gruesome events, the American novelist Truman Capote managed to turn around his career as a storyteller by writing In Cold Blood , the novel that definitively established him as one of the great authors of twentieth-century American literature. This book catapulted him as the pioneer of the New Journalism literary movement , a non-fiction genre that became popular in the 1960s for narrating stories based on real events.

5

The Catcher in the Rye , J. D. Salinger (1951)

Image: Gratisography

The Catcher in the Rye , written by the great J. D. Salinger, is a contemporary novel that has become a classic of modern literature. At the time of its publication in 1951, it provoked numerous controversies for its provocative language and its unabashed portrayal of teenage struggles, such as sexuality, the loss of innocence, and the transition to adulthood.

The Catcher in the Rye could be framed within the Bildungsroman —a literary genre that focuses on the psychological and moral growth of the protagonist. It follows Holden Caulfield, a teenager who, after being expelled from school, gets lost in New York trying to find his way in the world. The novel is rich in symbolism and themes , and the literary style and narrative technique are unique and exceptional.

6

American Pastoral , Philip Roth (1997)

Image: Arno Senoner

Published in 1997, American Pastoral is the novel that earned Philip Roth the Pulitzer Prize and is the first in the well-known "American Trilogy", a series of novels narrated by Nathan Zuckerman, the author's alter ego. With the Vietnam War as a backdrop, this book is a lucid tale that questions American values during the end of the happy sixties.

In American Pastoral we find Roth at his best: deep, intense, incisive, magnificent . His ability to build a universe of complex characters and dig into their psychologies is astounding and overwhelming. Few writers have managed to capture the contradictions of American society as he has done.

7

Beloved , Toni Morrison (1987)

Image: Artis Kančs

Beloved , published in 1987 by Nobel Prize winner Toni Morrison, takes place in the aftermath of the American Civil War . The novel tells the story of an African-American slave, Margaret Garner, who escapes from Kentucky to Ohio, a free state.

Magic realism runs throughout the entire book and manifests through the ghostly presence of Beloved's character. Morrison uses this technique to explore collective memory and the persistence of the past . The novel is considered a masterpiece of contemporary literature and has been acclaimed for its innovative writing style and its exploration of sensitive subjects such as slavery, freedom, identity, and memory.

8

On the Road , Jack Kerouac (1957)

Image: Daria Kraplak

On the Road is a semi-autobiographical novel in which Jack Kerouac recounts a series of trips he made across the United States and Mexico with his friend Neal Cassady. Inspired by his passion for jazz, Kerouac developed the idea of a book that would be a great improvised prose solo . He wrote it on his typewriter on a long, single roll of paper in just three weeks.

A cornerstone of the so-called "Beat Generation," On the Road was published in September 1957, after 6 years of delay due to the publisher's reservations about the explicit contents. At the time, this emblematic book had a major impact, especially on the younger readers of the 60s. Today, On the Road is still considered one of the great American novels of the 20th century for capturing the rebellious spirit of an entire generation.

9

The Heart is a Lonely Hunter , Carson McCullers (1940)

Image: Faith Enck

The Heart is a Lonely Hunter is a literary masterpiece that continues to resonate in the hearts of readers, even though it was published more than 60 years ago. Set in a small southern town, it tells the story of a group of people who have in common the rejection of a society that ignores them.

This is Carson McCullers' first novel, written when she was only twenty-three years old. She masterfully captures the essence of loneliness and the search for human connection in a way that transcends time. With a moving narrative and unforgettable characters, the novel has received critical acclaim and has earned a prominent place in literary history.

10

The Grapes of Wrath , John Steinbeck (1939)

Image: Sonder Quest

We couldn't leave The Grapes of Wrath, 1940 Pulitzer Prize winner , out of this list. In this harrowing book, Nobel laureate John Steinbeck narrates the difficult journey of a family of farmers who, beset by hunger and misery, leave the fields of Oklahoma to reach the golden shores of California, the promised land.

First published in 1939, The Grapes of Wrath is a seminal work in American literature that explores the conflict between the rich and the poor and reflects the horrors of the Great Depression with sensitivity and sharp insight. Steinbeck's chronicle of the shameful mistreatment of 1930s families is perhaps the most "American" of all American classics.