Culture Culture 5 min read

It’s called popular wisdom for a reason

How to ward off evil spirits? 10 uniquely American superstitions

Image: Peter Burdon

The United States of America is a melting pot of cultures and traditions, which means many superstitious beliefs can be traced back to other places. Think, for example, of beliefs around black cats or cemeteries. But some superstitions were born here, out of the unique idiosyncrasies of each American region. Why is the color of a porch such a big deal? Why are the woods dangerous? Is it crucial where I place my hat? Popular wisdom has an answer for all these questions, and more.

1
The cowboy hat on the bed

Image: Olivier Piquer

For a proper cowboy, a hat is as important as their horse or saddle. This means that there’s a protocol around this garment that needs to be followed, one important rule being that a hat should never be placed on top of a bed.

Why? There are several explanations, including the idea of bad spirits living in your hair, the old custom of placing a deceased person’s hat on top of their coffin, or the more practical reasoning of wanting to avoid lice. No matter the origin, no respectable cowboy would place his hat on the bed unless he wanted to attract misfortune his way.

2
The Appalachian woods

Image: Elijah Mears

The Appalachian Mountains are filled with myths and legends, and certain rules are passed down and followed by nearly everyone, even those most skeptical about the supernatural. Many of these rules concern the woods and how one should behave in them : don’t go into the woods from dusk till dawn, don’t leave the marked trail, ignore any unknown voice calling you, and don’t look too closely into the trees.

While these rules could be explained by the simple reason of the woods being the hiding place of bandits in the past, and a difficult place to navigate in the dark, they have also been regarded as a place filled with spirits and supernatural beings, which no one wants to come across.

3
Seeing Mothman

Image: James Wainscoat

A local cryptid celebrity in Point Pleasant, West Virginia, the Mothman has allegedly been sighted several times since the 1960s. Many legends and beliefs have formed around his figure, one of them being that coming across the Mothman is a sign of an impending tragedy .

This belief gained strength after several reported sightings occurred just before the collapse of the Silver Bridge in 1967. Since then, the Mothman has been considered a harbinger of doom and a bad omen.

4
A mirror to ward off the devil

Image: Denny Müller

Louisianans have many myths and beliefs, especially those rooted in Cajun culture. Influences from French Acadia, Spain, and Western Africa have been incorporated into popular wisdom in a distinctly unique way.

One Cajun custom advises the use of a mirror to repel M’su Diable or "Mr. Devil." M’su Diable is known for being very vain, so he will never waste the opportunity to admire himself. If you hang a mirror in the porch, next to the door, he will stay there all night instead of entering the house, and the sunrise will scare him off.

5
Eating black-eyed peas on New Year’s Eve

Image: Nguyen Dang Hoang Nhu

Each holiday has certain foods associated with it, many of which are considered non-negotiable. For many Southern households, New Year’s Eve is synonymous with black-eyed peas, which are said to attract good luck and prosperity for the coming year.

While it’s a popular belief, this custom has distinctly historical origins. After the Civil War, black-eyed peas became a staple food across the South and saved more than one family from starvation. Today, they are often paired with collard greens, which are said to represent dollar bills.

6
Rocking an empty chair

Image: Robin Jonathan Deutsch

Irish and Scottish settlers brought with them a deeply rooted belief: you shouldn’t rock an empty cradle, cause you might wake the spirits. Across the South and the Appalachians, this belief transformed over time and became attached to another object: the rocking chair.

Often placed on porches or near the fire, a rocking chair moving on its own was believed to be occupied by a supernatural being . If someone rocked an empty chair, the spirits might consider this an invitation into the house.

7
The color of the porch

Image: Thomas Park

If you like the look of Southern front porches, you may have noticed that they often feature a pale blue ceiling. The use of haint blue—a collection of pale blue-green shades —is not an aesthetic choice, but a spirit-warding custom stemming from the enslaved Gullah Geechee people.

By painting the ceiling (and sometimes doors, windows, and shutters) blue, spirits might confuse it with the sky and pass through it, or with water, and avoid it. Over time, the tradition of haint blue— haint being an alternative spelling of _haunt_—spread throughout the South.

8
Bananas on a boat

Image: Ian Talmacs

Bananas are a pretty convenient fruit: they’re tasty, nutritious, and come naturally prepackaged. But don’t try saying that to Alaskan fishermen. They’ll tell you that bananas should never be brought on a boat, or no fish will be caught.

There are two possible origins of this belief. Some say the aversion to bananas stems from the old ships that carried this fruit—they sailed as fast as possible to prevent the cargo from spoiling, which disturbed the water and scared away fish. Others say that overripe bananas attract fruit flies and were believed to cause other food to spoil.

9
The tail of the cow

Image: Screenroad

Florida has historically been the state most prone to hurricanes, which has led to the development of superstitions and beliefs around the subject. A common belief involves cows, or more specifically, their tails.

If a cow holds its tail straight up, many Floridians say it means a hurricane is on the way . There are many scientific reasons for cows to hold their tail upright, and none have to do with weather prediction, but as far as we know, Floridians have not been proven wrong yet.

10
Whistling at night

Image: Lukas Robertson

Many cultures across the world refrain from whistling at night to avoid attracting spirits and malevolent beings. For Hawaiians, it is not just any spirit**. A whistle after dark might attract the** Huakaʻi pō or Nightmarchers , the ghosts of ancient Hawaiian warriors.

If you happen to come across them, your only hope is to lie on your stomach and avoid looking at them as a sign of respect. If you are lucky enough to be a descendant of a warrior, they will recognize you and protect you. But just to be on the safe side, it’s best to leave the whistling for daytime.

General General 3 min read

Animal masonry 101

Can you believe these 12 incredible structures were built by animals?

Image: Matthias Zomer

From forests to backyards, America is full of incredible animal-made structures that rival—and sometimes even surpass—human architecture. Bees craft intricate hexagonal hives, ants build elaborate underground colonies, and many other creatures create amazing structures without using any kind of blueprint. Take a look at these 12 remarkable constructions and be inspired by their ingenuity.

1
Beehives

Image: Meggyn Pomerleau

The first entry on the list goes to perhaps the most famous and finest example of animal architecture: the beehive. Built by incredibly industrious insects, beehives are among the most efficient structures in nature .

The regular hexagons provide the least-perimeter way to enclose infinitely many unit areas in the plane: the best way to separate the surface of their hives in equal parts all around, using the least possible total perimeter, thus reaching 100% efficiency in design.

2
Ant colony

Image: Morten Jakob Pedersen

If beehives aren’t the first thing that comes to mind when thinking about animal architecture, there’s a good chance you’re thinking of ant colonies.

Ants build the elaborate colony structure by hollowing out the area with their mandibles, grain by grain, without a blueprint, without a leader, and in total darkness . Unless the soil dries out dramatically, the chambers will keep their form.

3
Prairie dog town

Image: Moritz Kindler

These cute creatures excavate their homes by digging burrows into the ground, primarily in the Great Plains of North America. The region experiences extreme seasonal weather variations from season to season, requiring their homes to be built to withstand extreme temperatures, floods, and fires.

These underground "towns" have nursery rooms, pantries, living quarters, and temporary refuges —each smartly separated to serve a specific purpose.

4
Beaver dam

Image: Derek Otway

Another famous animal architect, the beaver, uses felled trees to build dams . These dams create still ponds where beavers can construct their winter homes, called lodges.

These creatures prepare for winter by covering their lodge with a fresh coat of mud, which hardens to create a barrier against the cold and predators.

5
Caddisfly larvae case

Image: Wolfgang Hasselmann

Caddisfly larvae construct protective cases using silk and whatever materials are available , such as sand, small stones, and plant debris.

These cases camouflage the larvae from predators and can be remarkably diverse in appearance, reflecting their creativity and resourcefulness.

6
Octopus den

Image: Serena Repice Lentini

It’s no secret that octopuses are incredibly intelligent animals, and their dens are proof of it. These clever mollusks use shells, stones, and even discarded human objects to reinforce their homes . Some species go a step further, decorating their dens with seaweed and other found materials.

7
Bagworm silk tent

Image: Maëva Vigier

Bagworms construct silk tents around themselves using bits of leaves, twigs, and other debris . These tents serve as mobile homes, providing protection as the insect feeds and grows.

Some species even camouflage their bags to blend into the environment, helping them avoid predators.

8
Osprey nest

Image: Jorge Coromina

Ospreys build massive nests in tall trees or on human-made structures near bodies of water. These nests are carefully constructed with sticks and lined with softer materials , creating a sturdy platform that can last for multiple breeding seasons.

9
Coral reef

Image: Hiroko Yoshii

Coral reefs are massive structures built by tiny coral polyps. These marine architects secrete calcium carbonate to form hard skeletons, gradually creating vast and complex habitats for a myriad of marine species. They are often referred to as the "rainforests of the sea" due to their biodiversity.

10
Spider web

Image: freestocks

Another famous architect from the animal kingdom, the spider, creates webs that serve as both homes and hunting tools . The silk used in these webs is incredibly strong, and different species produce a variety of designs, including sheets, orbs, and funnel shapes.

11
Swallow nest

Image: Tobias Arweiler

Swallows build cup-shaped nests that can house entire colonies , using mud pellets, usually attached to vertical surfaces like cliffs or man-made structures.

The construction is precise and stable, providing protection for their young against predators and environmental elements.

12
Burrowing owl burrow

Image: mana5280

As their name suggests, burrowing owls make their homes underground , often taking over burrows abandoned by prairie dogs or other mammals.

They use these subterranean homes to protect their young and hide from the heat of the day.

History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

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