The Crossroads of the World
From "Satan's Circus" to 50 million visitors: 10 Times Square secrets
Image: Roberto M.
You've seen Times Square on TV a thousand times. You may have even stood there. But there are plenty of secrets about the site that most people don’t know. For example, the building that the world watches every New Year's Eve is almost empty inside. The red stairs everyone poses on are actually a roof. The ball only exists because the city banned fireworks in 1907. And before any of that, the neighborhood was so vice-ridden that locals called it "Satan's Circus." Here are 10 facts about the most visited place in America.
1
The ball drop only exists because the city banned fireworks
New Year’s Eve celebrations began in Times Square as early as 1904. That year, New York Times owner Adolph Ochs threw an extravagant fireworks party to christen the paper’s new headquarters.
Two years later, the city banned fireworks over fire hazard concerns. Ochs’ chief electrician, Walter Palmer, proposed a "time-ball" to replace the pyrotechnics. This would imitate a navigational device used by ships. So, on December 31, 1907, a 700-pound iron-and-wood ball, five feet in diameter, lit by 100 twenty-five-watt bulbs, made its first descent from the flagpole atop One Times Square.
The tradition has continued every year since, except in the wartime dimouts of 1942 and 1943. Today’s ball is the ninth version and is the largest ever: 12.5 feet wide, weighing 12,350 pounds, and covered in 5,280 handcrafted Waterford crystal discs.
2
It used to be called "Satan’s Circus"
The area was once called Longacre Square, named after London’s carriage district, because the neighborhood was the center of New York City’s horse carriage industry. It was also one of the most vice-ridden corners of Manhattan. In 1901, the surrounding blocks contained 132 brothels and at least as many saloons. Police called the area "the Tenderloin." Locals called it "Satan’s Circus."
The transformation began when the New York Times decided to build its new headquarters there, betting on the city’s first subway line, which was already planned to run beneath the block. In 1904, the area was officially renamed Times Square in a public ceremony. Later that year, the newspaper moved into its gleaming new tower, then the city’s second-tallest building. The Times only stayed there for 9 years before relocating to larger offices on West 43rd Street. But the name it left behind proved permanent.
3
It was once one of the most dangerous blocks in America
While it lost its "Satan’s Circus" nickname long ago, the tourist-friendly Times Square most visitors know today is almost unrecognizable from what it was just four decades ago. By 1984, more than 2,300 crimes were being committed every year within a single-block radius.
The streets were dominated by drug dealers, street crime, porn and peep show theaters, and open prostitution. The TKTS discount theater ticket booth, opened in 1973, was conceived as an emergency measure, an attempt to pull foot traffic back into a neighborhood that businesses had abandoned. The City of New York and the State of New York, as well as private investors and the non-profit Times Square Alliance, collaborated to reduce the crime rate and welcome the commerce and brands that eventually turned Times Square into a tourist hub.
By 2001, major felony offenses had fallen 62.3% from their 1993 peak. Today, Times Square is one of the most policed and most surveilled public spaces in the United States, with a dedicated NYPD substation on the premises. The same block that was America’s most notorious danger zone now draws 50 million visitors a year.
4
The TKTS red stairs are actually a roof
Most of the millions of tourists who climb the famous ruby-red stairs in Times Square assume they’re just a viewing platform. In fact, they’re a roof. Underneath the 27 steps sits the TKTS booth, operated by the Theatre Development Fund, where theatergoers can buy same-day Broadway and off-Broadway tickets at discounts of up to 50%.
In 1999, a design competition was held for a permanent replacement. The winning concept proposed building the new booth’s roof as a public staircase. It would be a bleacher-style ascent that would give visitors an elevated vantage point over the square. The structure was completed in October 2008. It glows red at night because it is lit entirely from below. About 13,000 people walk past it every day.
5
New York City law requires the lights to stay on
Did you know that Times Square stays aglow by law? A 1987 New York City zoning ordinance requires all new developments and major enlargements on blocks in the area, with frontage on Seventh Avenue or Broadway, to include large-scale illuminated signage.
The regulation was introduced to protect the district’s visual character after years of blank-faced modernist towers had dulled its energy. Buildings are legally required to display a minimum illuminated surface area, and signage must remain lit during designated hours.
6
The most famous building there is almost empty
One Times Square building is famous; the whole world watches the ball drop from it every New Year's Eve. But few people know that it’s all but empty inside. It has no regular office tenants. Its upper floors are largely unused.
When the New York Times vacated in 1913, the building passed through several owners and eventually became what it is today: a structure whose primary economic purpose is its skin. Still, the billboard faces on its exterior generate millions of dollars per year — a single advertising slot can command upwards of $4 million annually. In effect, One Times Square is a 25-story billboard dressed as a skyscraper.
7
50 million people visit every year, more than all Disney Parks combined
Times Square draws an estimated 50 million visitors annually —more than all Disney theme parks worldwide combined. On a typical day, approximately 330,000 people pass through. On peak days, that number exceeds 460,000.
Its official website notes that more people walk through Times Square each year than live in the entire country of Iceland. Visitor spending totals roughly $4.8 billion per year, and for every dollar a tourist spends anywhere in New York City, approximately 22 cents are spent within Times Square’s few blocks.
After a dip during the pandemic, tourism to New York City has rebounded strongly, with the city welcoming over 65 million visitors in 2025 and projecting 67 million in 2027. Times Square remains the single biggest draw within the city, accounting for a disproportionate share of that spending.
8
It’s not actually a square; it’s two triangles
Geometrically speaking, Times Square is not a square. It’s more like a bowtie; two elongated triangles formed where Broadway, a diagonal road that predates the Manhattan street grid by centuries, cuts across Seventh Avenue.
The city’s famous grid was laid out by the Commissioners’ Plan of 1811. Broadway, an ancient Indigenous trade route that became a colonial road, was already there and simply too important to straighten. Every point where it crosses a major avenue creates an irregular intersection, and Times Square is the most famous of them.
9
It has witnessed incredible moments in American history
Times Square has functioned, again and again, as the place where Americans gather when history breaks. On May 8, 1945, a.k.a. V-E Day, crowds flooded the streets to celebrate the end of the war in Europe. Three months later, on August 14, 1945, a.k.a. V-J Day, the moment Japan’s surrender was announced, ending World War II entirely, the square erupted again.
Life magazine photographer Alfred Eisenstaedt was in the crowd and photographed a sailor spontaneously grabbing a nurse in white uniform and kissing her, an image published in the magazine. Also, on December 31, 1999, the world watched Times Square’s ball drop as the year 2000 arrived and Y2K fears proved unfounded.
10
Buildings are required by law to display bright signage
The exterior of a Times Square building generates more revenue per square foot than almost any interior use could. Running a single billboard requires no HVAC, no tenant improvements, no elevator maintenance, no building management. It requires a screen and electricity. The result is a district where the most valuable real estate in America is literally the surface of things.
Building owners sometimes spend tens of millions of dollars on facade renovations not to improve the building but to improve the view of the building.
