Culture Culture 7 min read

A bucket list for the creative at heart

Every American should see these 10 American masterpieces at least once

Image: manolofranco

The intense relationship between Americans and their surroundings has been the source of a rich artistic tradition. From Impressionism and Realism to Abstract Expressionism and Pop Art, the United States has given the world a remarkable sample of its artistic potential. Through 10 masterpieces, which span a wide range of movements and artists, this article will explore the enormous legacy that visual art has left on American culture.

1
Snap the Whip - 1872

Image: Winslow Homer, CC0, via Wikimedia Commons

Winslow Homer was a self-taught artist from Boston, best known for his Civil War paintings, which he created at the request of Harper's Weekly magazine. But after the war, Homer moved to a totally different subject matter: childhood. The artist painted the life of American children as a world unto itself, where adults seemed to have no influence.

Homer's children, like the ones depicted in Snap the Whip , can be compared to similar literary characters of the time, like Louisa May Alcott's Little Women and Mark Twain's Tom Sawyer . They are potential America, the stock from which renewal will spring in the aftermath of the Civil War: young, strong, quick-witted, practical, and without pretense. The piece can now be viewed at The Met in New York City.

2
Whistler’s Mother - 1871

Image: James McNeill Whistler, CC0, via Wikimedia Commons

James Abbott McNeill Whistler (1834-1903) was a painter mainly active during the American Gilded Age and a leading proponent of the motto "art for art's sake." Whistler’s best-known piece is a painting entitled Arrangement in Grey and Black No. 1: The Artist’s Mother . While it is a portrait of his mother, the identity of the woman, according to the artist, should be of no interest to the viewer, only the formal layout of grays and blacks.

For Whistler, art was not about moral instruction or storytelling but, instead, about formal perfection. He believed that artists should not simply replicate what they see in nature but express their emotional response to it. Art should be filled with sentiment, not sentimentality. These ideas formed the basis of the Aesthetic Movement of the 1870s and 1880s and influenced several American artists.

3
Madame X - 1884

Image: John Singer Sargent, CC0, via Wikimedia Commons

It may seem totally innocent to us today, but in the late 19th century, this piece was a true scandal. Madame X , by John Singer Sargent (1856-1925), is a portrait of Virginie Gautreau, a young woman born in New Orleans who moved to Paris after her father’s death. There, she married a wealthy man twice her age and became the talk of the town, due to her independent character and her alleged infidelities.

Virginie posed for Sargent, the world's most sought-after portrait painter of his time, and the work turned out to be as rebellious, elegant, and striking as its model. Sargent always thought that this was his masterpiece, but the public hated it. Shortly before his death, he donated the painting to the Metropolitan Museum of Art in New York, saying, "I suppose it is the best thing I have done."

4
The Child’s Bath - 1893

Image: Mary Cassatt, Public domain, via Wikimedia Commons

Mary Cassatt (1845-1926) was not only one of the foremost American Impressionists but also an outstanding woman painter of the 19th century. She was raised and initially trained in Philadelphia before moving to Paris, where she befriended prolific Impressionists like Edgar Degas. However, Cassatt’s subject matter was very different from that of her French counterparts. She depicted a distinct world, drawn from her own strong family interests: sociable encounters over tea, fashionable women in theaters or drawing rooms, and mothers with their babies.

For example, The Child's Bath not only reflects Cassatt’s technical ability but also serves as a testament to her exploration of motherhood and female roles . Her approach succeeds in capturing everyday life, and the painting is remarkable for its composition and use of color. This piece, like many of her works, stands as a reminder of the value of small, deeply meaningful moments that make up culture and life in all its complexity.

5
American Gothic - 1930

Image: Grant Wood, Public domain, via Wikimedia Commons

Perhaps one of the most famous houses in America is located in Eldon, a tiny community in southern Iowa. Contrary to what one might think, no one of distinction, notoriety, or power has ever lived in this house. Its fame is owed entirely to artist Grant Wood (1891-1942), who used it in the background of his painting American Gothic .

Wood enlisted his sister Nan to pose as the woman and recruited a dentist from Cedar Rapids, B. H. McKeeby, as the man. The painting won a prize in Chicago in 1930 and was instantly catapulted to national fame. Since then, it has been reproduced and satirized by popular culture to exhaustion and is now one of the most recognizable American paintings. Wood's American Gothic honors those who settled the land and has become an iconic representation of American identity and resilience.

6
Nighthawks - 1942

Image: Edward Hopper, Public domain, via Wikimedia Commons

Edward Hopper (1882-1967) studied at the New York Institute of Art and Design and worked for many years as a magazine illustrator. Although he didn't particularly enjoy this job, it helped sharpen his compositional skills. Thanks to these influences, Hopper's work has come to typify the American Realism movement. His paintings convey the sense that the events depicted are taking place in front of the viewer in the here and now, as seen in his famous diner scene, Nighthawks .

In this stark, impassive, realist painting, Hopper evokes a powerful sense of urban alienation, highlighting the isolation. The bright fluorescent light in the all-night diner contrasts strongly with the surrounding gloom outside and immediately transports us to a scene from a film noir movie. Exhibited at the Art Institute of Chicago, Nighthawks is considered one of Hopper's masterpieces and is worth visiting at least once in a lifetime.

7
Untitled (Violet, Black, Orange, Yellow on White and Red) - 1949

Image: chummels

Mark Rothko (1903-1970), along with Jackson Pollock, was one of the greatest representatives of American abstraction . He is best known for his color field paintings. Through his work, he sought to achieve an ambitious utopia: to express the most basic universal emotions.

When Rothko painted Untitled (Violet, Black, Orange, Yellow on White, and Red) he was arriving at a point of maturity in what was a highly nuanced and distinct visual style. He had abandoned any remaining references to recognizable imagery, and the result is a painting with a great expressive force. Rothko used to say that he preferred to paint large pictures because he wanted to be very intimate and human. In this work, he achieves this immersion entirely through his sensitive use of color.

8
Autumn Rhythm (Number 30) - 1950

Image: Simi Iluyomade

Jackson Pollock (1912-1956) was a leading figure in Abstract Expressionism and is best known for his "drip technique." Pollock's drip method entailed placing a canvas on the floor and then dripping, pouring, and at times throwing paint over its surface. Although his technique appeared to favor chance, the artist stressed that everything in his paintings was fully intentional.

One of his most emblematic works is Autumn Rhythm (Number 30) , which is currently on display at the Metropolitan Museum of Art in New York. If you ever have the chance to see this piece in person, know that Pollock believed contemplation of his paintings allowed the viewer to access personal and unconscious responses to the modern world. As Pollock advised, the viewer should look passively and "try to receive what the painting has to offer."

9
Twenty Marilyns - 1962

Image: pvdberg

Andy Warhol (1928-1987) started making paintings of Marilyn Monroe shortly after her death. He used a black and white publicity photograph taken by Gene Korman for the 1953 movie Niagara to create a stencil for silk-screen printing, a technique he had adopted for transferring photographic images to canvas. Over the course of four months, Warhol created more than twenty works based on the Korman photograph.

What Warhol called the "assembly line effect" of the repeated image aimed to criticize the supposed uniqueness of the work of art in a world of mass reproduction and mass media. Yet, the repetitive Marilyns are full of small variations, as the paint is applied by hand. Twenty Marilyns is such an iconic work of American art history that, in a 2004 article published in The Guardian , it was named the third most influential piece of modern art in a survey of 500 artists, critics, and other members of the art world.

10
Whaam! - 1963

Image: Eric Koch, CC0, via Wikimedia Commons

Apart from Andy Warhol, perhaps the greatest exponent of American Pop Art is Roy Lichtenstein (1923-1997). Lichtenstein was mainly drawn to action and true romance comic strips. Through his depictions of fighter pilots and tearful drowning damsels, he drew attention to the constructed nature of gender roles. Lichtenstein's exaggeration of these gender stereotypes in comic book characters led some critics to recognize his paintings as true works of art.

Whaam! , based on a comic book panel published by DC Comics in 1962, is Lichtenstein's witty and irreverent reaction to the contemporary popularity of Abstract Expressionism. With this piece, the artist attempted to deflate that movement's pomposity by presenting pictorial subject matter based on what was regarded as crass commercial art. Since Whaam! , Lichtenstein was viewed by the public eye as the ultimate American master of Pop Art.

Culture Culture 6 min read

Monocles and mottos: Meet the 12 most beloved commercial icons in history

Image: Rubaitul Azad

They have crashed through brick walls, debated car insurance in British accents, and convinced us that a monocle is the height of legume fashion. Mascots are more than just corporate logos; for many of us, they are the familiar faces of childhood and the icons of American pop culture. But do you know the real stories behind the faces? We’ve compiled the ultimate list of the characters that defined American advertising history. Keep reading to see if your favorite character made the list!

1
Chester Cheetah

Image: Giorgio Trovato

Chester Cheetah joined Cheetos marketing in 1986 with a stylized, sunglasses-wearing design that reflected the youth-focused advertising of the time. His orange fur, black spots, and exaggerated long limbs gave him a modern appearance that differed from the more conventional mascots used in earlier decades.

Often depicted in cartoon adventures trying to get Cheetos from others using his hip attitude and humor, Chester began appearing in licensed merchandise and even two video games released for major home consoles. These additional uses helped increase his presence outside television ads and made him familiar to a wider audience.

2
Tony the Tiger

Image: Sten Ritterfeld

Tony the Tiger is probably one of children’s favorite mascots. Well, of course, he is gr-r-reat! Tony debuted in 1952 as part of Kellogg’s national push for its frosted cereal line. His early design resembled a traditional tiger on all fours, but by the 1960s, he was consistently illustrated standing upright. This adjustment to a more human-like figure made the character more attractive to children who started seeing him in print materials and television commercials. His striped orange coat and red scarf have remained stable features for decades, helping kids recognize the mascot across changing styles over the years.

3
Mr. Peanut

Image: Afif Ramdhasuma

Mr. Peanut entered American advertising as early as 1916, after Planters Nut & Chocolate Company held a public contest and selected a drawing submitted by a schoolboy from Virginia. The company later added the top hat, monocle, and cane, creating the formal look that became standard on packaging and billboards.

The suave, walking peanut we know and love appeared consistently in print ads and store displays, serving as a recognizable figure for the brand. During the mid-20th century, when packaged snacks and "gourmet" branding became more common in supermarkets, Mr. Peanut was used to reinforce the idea of a higher-quality product.

4
Colonel Sanders

Image: He Junhui

In the 1950s, American entrepreneur Harland Sanders became the public face of his restaurant chain, Kentucky Fried Chicken, taking part in promotional photos, interviews, and appearances that helped introduce the brand to a wider audience. His white suit and black string tie were items he regularly wore, and the company adopted them as key visual elements to create a consistent look for KFC.

By the 1960s, his image was used on signs, packaging, and national advertising, giving customers a familiar figure associated with the product. Unlike most mascots, his portrayal was based on a real person whose small roadside business had grown into a national treasure.

5
Pillsbury Doughboy

Image: Nikoloz Gachechiladze

The Pillsbury Doughboy was introduced in 1965 using stop-motion animation in his early commercials, a common technique for character advertising at the time. His soft white body, chef’s hat, and neckerchief became standard symbols in Pillsbury promotions beginning in the late 1960s.

During the 1970s, he appeared regularly on national television, helping advertise refrigerated dough products that were marketed as convenient options for home cooks. His role remained consistent across these campaigns, making him one of the brand’s most recognizable features.

6
The Kool-Aid Man

Image: Fotografía de Alimentos

In just a few years, this mascot evolved from a simple smiling pitcher to a whole pop culture icon. Oh yeah! The Kool-Aid Man’s first television appearances began in the 1970s, building on earlier print versions. His clear, rounded glass body and bright red interior were easy for children to recognize, and the short catchphrase became closely linked to the product.

During this period, he was featured regularly in Saturday-morning TV advertising and in-store promotions aimed at families. These campaigns emphasized Kool-Aid as an inexpensive, easy-to-prepare drink mix, thanks to a character that brings joy and fun, making sure people have a good time.

7
GEICO Gecko

Image: moonzigg

Born after a 1999 SAG strike that limited live actors, the animated GEICO Gecko became a beloved, relatable brand ambassador who could present insurance information in a clear, approachable way. His small upright stance, green coloring, and British accent made him easy to identify and set him apart from the fast-paced commercials common at the time.

Over the years, he became a regular presence in campaigns that explained discounts, policy options, and general coverage details. His continued use across national TV, radio, and online platforms helped establish him as one of the brand’s most recognizable marketing tools. Can you quote his famous catchphrase?

8
Energizer Bunny

Image: PublicDomainPictures

Did you know the Energizer Bunny is actually a parody of the Duracell Bunny? Premiering in 1989, a year later than its main competitor, the pink rabbit was shown wearing sunglasses and flip-flops and carrying a large bass drum.

Throughout the 1990s, the Energizer Bunny was featured in several parody-style spots that placed him inside mock versions of other commercials before he continued walking and drumming. His image became closely linked to Energizer batteries' long-lasting power, becoming a pop culture icon representing the endurance and tenacity of the American People.

9
Ronald McDonald

Image: Vijayanarasimha

Ronald McDonald is one of the most beloved characters among American children. He appeared nationally in 1963, adapted from earlier characters that had been used in local McDonald’s advertisements. With his red wig, white face makeup, and yellow jumpsuit, he lives in the magical McDonaldland with friends, representing fun and charity.

These key visual elements helped audiences recognize him instantly at store openings, public events, and televised commercials. From the 1960s through the 1980s, Ronald also participated in school visits and community programs that promoted basic safety messages and family-oriented activities. In just a few years, Ronald McDonald grew into a global icon that even inspired more characters synonymous with both fun and philanthropic missions .

10
Mr. Clean

Image: Anna Shvets

Who wouldn't trust a product promoted by a strong, reliable, muscular man? Introduced in 1958 and inspired by a U.S. Navy sailor, Mr. Clean appeared in packaging and commercials with his arms crossed and wearing a white T-shirt and a gold earring. His image, symbolizing powerful, effortless cleaning magic, helped shoppers to quickly recognize the product on crowded shelves.

The character’s straightforward design also aligned with a broader mid-century trend toward household products marketed as time-saving solutions. Over time, Mr. Clean continued to serve as a stable visual symbol for the brand’s focus on reliability and ease of use.

11
Betty Crocker

Image: Annie Spratt

Even more than a hundred years after her creation, Betty Crocker is still a beloved cultural icon representing home baking and American domesticity. She was first introduced in 1921 as a customer-response identity providing written answers to home-baking questions sent to the company. The name combined the friendly-sounding "Betty" with the surname of a retired company director, William G. Crocker.

She evolved from a voice on radio shows to the first portrait in 1936, which was repainted multiple times throughout the 20th century, and was adjusted to match changing American fashion while keeping the same general facial features. By the 1940s, she was widely recognized through cookbooks, recipe pamphlets, and radio guides that presented standardized instructions for home bakers.

12
"Rich Uncle" Pennybags

Image: Julian Hochgesang

Rich Uncle Pennybags is the mustachioed, top-hatted mascot of the Monopoly board game, a character designed to embody wealth and capitalism. His image, first introduced in 1936, was loosely based on Gilded Age tycoons like J.P. Morgan, which helped signal the game’s focus on property and finance.

When Monopoly grew in popularity and began distributing international editions in the 1970s, the mascot was added to rule books, game boxes, and licensed versions sold in different countries. Fun fact: Contrary to popular belief, Pennybags never wore a monocle. Think about that!

General General 4 min read

Were you fooled?

Myths and stories behind famous brands: Are they true?

Image: Ana Dvoranen

Can you tell fact from fiction when it comes to major brands? Some stories sound too wild to be true—a $35 logo that became iconic, a soda once laced with cocaine, a chocolate tycoon who dodged the Titanic. In this article, your challenge is to guess whether the myths are true or false before we decode them. Ready to play Fact or Fiction ?

1
Nike’s Swoosh was created for $35

Image: Shubham Mittal

Yes, it was. The iconic Nike swoosh was sketched in 1971 by Carolyn Davidson, a graphic design student, for the grand sum of $35. She was helping out a friend—Nike co-founder Phil Knight—who needed a logo for his up-and-coming sneaker brand.

Years later, as Nike soared, the company gave her a thank-you gift: a gold swoosh ring and stock options that ended up being worth millions .

2
Coca-Cola originally contained cocaine

Image: Olena Bohovyk

It sounds like an urban legend, but it’s true: early versions of Coca-Cola did contain coca leaf extract , which naturally included trace amounts of cocaine. When pharmacist John Pemberton invented the drink in 1886, it was marketed as a "brain tonic" and nerve remedy, back when cocaine was legal and considered medicinal. By 1929, the formula was fully decocainized.

3
Neither Ben nor Jerry had any previous business experience

Image: Hybrid Storytellers

Absolutely. Longtime friends Ben Cohen and Jerry Greenfield took a $5 correspondence course in ice cream making from Penn State and launched their first scoop shop in a converted gas station in Vermont in 1978.

4
Barbie was based on a German adult doll

Image: Peyman Shojaei

True! She sure was. In the 1950s, Ruth Handler spotted a German novelty doll called Bild Lilli while on vacation. Originally sold as a gag gift for men, Lilli was fashionable, curvy, and definitely not meant for children. But Handler saw potential: she reimagined Lilli as a stylish role model for girls, and the first Barbie debuted in 1959.

5
Milton Hershey missed the Titanic voyage

Image: Janne Simoes

He definitely wasn’t on board—lucky for him! But just how close he came to sailing is uncertain. Legend has it that Milton Hershey and his wife were set to sail on the Titanic in 1912, but canceled at the last minute.

The only clue? A check stub showing a $300 deposit to the White Star Line. While there’s no confirmed ticket, the story has stuck.

6
GM hated (and banned) the nickname "Chevy"

Image: Jose Mueses

This one is partially true. In 2010, GM sent a memo urging employees to stop using the nickname "Chevy" in favor of the full "Chevrolet." The public backlash was swift—critics called the move tone-deaf. After all, "Chevy" was beloved, catchy, and woven into Americana.

Within days, the company backpedaled , assuring fans that "Chevy" wasn’t going anywhere. You just can’t mess with a nickname that’s already set in people’s hearts.

7
Apple was named after the forbidden fruit

Image: TheRegisti

Not quite. Steve Jobs chose the name "Apple" in 1976 because it sounded "fun, spirited, and not intimidating." It also gave the young company a strategic edge—it came before "Atari" in the phone book, which mattered in the era of printed directories.

8
Starbucks was named after Moby Dick’s first mate

Image: Athar Khan

Yes, though it was a winding path. The founders were searching for a name that evoked the seafaring tradition of coffee trading. After toying with " Pequod " (Captain Ahab’s ship), they landed on "Starbuck"—the first mate in Moby-Dick and a name with a strong, classic ring to it.

9
Harley-Davidson was going bankrupt, but its logo saved it

Image: Donald Teel

This one is sort of true. In the early 1980s, Harley-Davidson was revving on empty. The rise of Japanese bikes had them cornered—until the brand leaned hard into nostalgia . The bar-and-shield logo, dating back to 1910, became the centerpiece of a marketing push built on American pride, leather jackets, and the unmistakable growl of a V-twin engine.

It worked. The logo became a badge of rebellion, and Harley rebounded.

10
There’s an arrow hidden in FedEx’s logo

Image: Toni Pomar

Once you see it, you can’t unsee it. Look closely between the "E" and the "x" in the FedEx logo—there’s a white arrow formed by the negative space. It’s a perfect symbol for speed, direction, and efficiency.

The logo was designed in 1994 by Lindon Leader, and the hidden arrow was no accident. It’s a subtle nod to the company’s core promise: to get it there fast .

11
"Breakfast at Tiffany’s" launched the brand

Image: Sam Lashbrooke

False! Breakfast at Tiffany’s didn’t launch the brand. Tiffany & Co. had been around since 1837, known for fine jewelry and that iconic blue box. However, after the 1961 film, Audrey Hepburn’s little black dress and wistful gaze into the Tiffany’s shop window helped cement the brand’s image of elegance .

12
Levi’s blue jeans were created for gold miners

Image: Varun Gaba

Absolutely. In 1873, Levi Strauss and tailor Jacob Davis patented durable denim trousers with copper rivets— perfect for miners during the California Gold Rush . The jeans were tough, practical, and ideal for the grueling work conditions out west. In time, what began as rugged workwear became an American icon.

13
Amazon was named after "the biggest river"

Image: Sunrise King

Yes, it was intentional. Jeff Bezos wanted a name that conveyed vastness, exoticism, and would appear early in web listings . "Amazon" fit the bill—although it could have been named "Nile," which is often cited as the world’s longest river. Bezos liked the idea of building the biggest online store in the world, just like the Amazon is the biggest river by volume.

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