1

The first post office? A Boston tavern

Image: Mick Haupt

In 1639, the first organized mail service in British North America started at Richard Fairbank’s tavern . The owner collected and distributed mail brought by ship.

Although informal and modest by today’s standards, this post office laid the foundation for communal mail collection and delivery.

2

Enter Benjamin Franklin

Image: Brett Wharton

From 1753, Franklin served as joint Postmaster General for the colonies and undertook a sweeping reform: he organized delivery routes, aligned them with major roads and rivers, and cut the mail travel time between Philadelphia and New York to about 33 hours .

He also introduced the first rate chart, standardizing delivery costs based on weight and distance, turning what had been a scattered courier network into a more reliable, structured mail system.

3

National Postal System founded

Image: David Trinks

With the American Revolution underway, the Second Continental Congress established the first national postal agency in 1775 , appointing Benjamin Franklin as the first Postmaster General.

This new postal service initially handled mostly military and diplomatic correspondence, but the agency laid the groundwork for what would become a national communications service.

4

The Age of Steam: mail by steamboat

Image: mandylin

In 1813, Congress authorized the Postmaster General to contract steamboat companies to carry mail. Soon, steamboats were ferrying mail up and down the East Coast and the Mississippi River .

By 1848, mail even traveled to California via steamship and across the Isthmus of Panama, a three-week voyage.

5

Overland stagecoaches and the Butterfield Overland Mail

Image: Ricky BiggsSr

Between 1858 and 1861, the Butterfield Overland Mail stagecoach service carried U.S. mail across the western frontier, from eastern posts like Memphis and St. Louis to San Francisco .

This service helped connect the eastern U.S. with rapidly growing western settlements long before the completion of the transcontinental railroad.

6

Railroads enter the picture

Image: Jay Kettle-Williams

As railroads expanded, the postal service started to use this new technology: in 1832, the first mail deliveries by train were made.

Rail transport vastly improved speed and reliability compared to horse and stagecoach travel , and became a key advance as mail traffic increased and the nation expanded westward.

7

First U.S. postage stamps

Image: The New York Public Library

In 1847, the first official U.S. postage stamps were issued: a 5-cent stamp featuring none Ben Franklin and a 10-cent stamp featuring George Washington .

Prepaid stamps simplified payment and collection of postage, removing complications from pay-on-delivery systems and helping the postal system function more efficiently.

8

The Pony Express

Image: The New York Public Library

In 1860, the Pony Express started its overland mail route between Missouri and California, nearly 1800 miles of relay horseback riding . The mail took 10 days between endpoints.

Although short-lived (it ended in 1861), the Pony Express demonstrated the demand for rapid cross-country communication.

9

City-wide home delivery

Image: Lesli Whitecotton

In 1863, free city mail delivery began , allowing residents in major cities to receive letters directly at their homes rather than picking them up at a post office.

This represented a major shift: mail became a part of everyday domestic life, not just something dropped off and picked up by hand.

10

Pneumatic tube mail in NYC

Image: The New York Public Library

In 1897, a pneumatic-tube mail system began operation in New York City. Mail could travel underground at high speeds, from the General Post Office to other offices in Manhattan within minutes .

At its peak, the system carried thousands of letters daily: at one point, nearly 30% of New York City mail went through this immense underground network.

11

Parcel post service launches

Image: Olivier Rouge

On New Year’s Day 1913, the U.S. Post Office inaugurated the first official parcel post service , allowing packages, not just letters, to be sent through the mail.

The impact was immediate: within the first five days, millions of packets passed through post offices, fueling mail-order business and expanding commerce everywhere.

12

First airmail route

Image: Qihao Wang

In 1918, the postal service launched the first regularly scheduled air mail route between Washington, D.C., and New York , marking the beginning of mail carried by airplane.

Airplane mail allowed far faster coast-to-coast and long-distance communication, a major leap from sailboats, stagecoaches, or railroads.

1

Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2

ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3

Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4

Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5

Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6

Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7

Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8

Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9

AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10

Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

1

Chuck Berry

Image: Provincial Archives of Alberta

Let’s begin with the man known as the "Father of Rock and Roll." To label Chuck Berry as a pioneer would definitively misrepresent the legacy of this amazing musician; Berry was almost solely responsible for introducing the key elements that would eventually define rock music.

Songs like "Maybellene," "Roll Over Beethoven," and "Johnny B. Goode" influenced countless musicians through the ages. Legendary artists like the Beatles and the Rolling Stones famously covered some of his songs, while Bob Dylan once defined Berry as "the Shakespeare of Rock n’ Roll."

2

Bruce Springsteen

Image: Jose Antonio Gallego Vázquez

Up next, we have a boss that anyone would love to have in their office. Bruce Springsteen is undoubtedly one of New Jersey’s favorite sons. Known as "The Boss," Springsteen has dazzled the American public since his first album in 1973, earning a myriad of awards and recognitions in the process, including the Presidential Medal of Freedom.

Known for his insane charisma and distinctive voice, Springsteen has performed with his iconic "E Street" band since 1972. Rolling Stone magazine has described him as "the embodiment of rock and roll" and included him in its list of "100 Greatest Artists of All Time."

3

Jimi Hendrix

Image: Aditya Wardhana

Can the ‘60s be summarized by one musician? Many believe they can even summarized by one performance: Jimi Hendrix’s jaw-dropping rendition of the "Star-Spangled Banner" at Woodstock. In a way, this legendary guitarist embodies the innovation and freedom that characterize this era, but make no mistake: Hendrix’s contributions to rock and roll can’t be limited to a single decade. Suffice it to say that the Rock and Roll Hall of Fame considers him to be "arguably the greatest instrumentalist in the history of rock music."

Born in Seattle, Hendrix showed interest in music from an early age. He bought his first guitar at age 15 and practiced daily, imitating the styles of blues musicians like B.B. King and Howlin’ Wolf. While he sadly passed away at age 27, his legacy continues to live on in every single one of his amazing songs.

4

Elvis Presley

Image: Clem Onojeghuo

Chuck Berry might have been the "Father of Rock and Roll," but Elvis Presley was this genre’s undisputed "King." This musician’s legacy is as timeless and eternal as his songs are, earning him a well-deserved spot among America’s most beloved pop culture icons. Just think of all the countless Elvis impersonators around the world to realize how iconic Elvis’s music and style were.

Elvis received his first guitar at the age of 7. Little did anyone know that this birthday gift would be the first step in a meteoric musical career. From his amazing dance moves to his unbelievable charisma, Elvis will forever be remembered as an American icon.

5

Tom Petty

Image: Samuel Ramos

In the 1980s, when Tom Petty joined the musical supergroup "The Traveling Wilburys," he stood shoulder to shoulder with juggernauts like Bob Dylan, George Harrison, and Roy Orbison. While Petty was relatively a newcomer when he joined what many believe to be the biggest supergroup in history, time would prove that he had what it takes to become one of the most memorable rock stars in history.

According to the man himself, Petty’s love for rock 'n' roll first started when he met Elvis Presley at age 10. This love for music would eventually lead him to form his most iconic band, "Tom Petty and the Heartbreakers," with which he performed for almost 40 years.

6

Jon Bon Jovi

Image: Simon Weisser

It takes talent to make your last name synonymous with rock 'n' roll, but John Francis Bongiovi Jr., better known as Jon Bon Jovi , was able to turn his last name into the name of one of the most groundbreaking bands of the ‘80s.

Born in Perth Amboy, New Jersey, Jon formed Bon Jovi when he was still in his teens, quickly rising to fame and becoming an undisputed rock star. While he is still very much active in music, he has also built a very successful acting career, appearing in TV shows like Sex and the City and The West Wing .

7

Jim Morrison

Image: Markus Spiske

Take it to the world of rock 'n' roll to produce a nickname like "the Lizard King" to describe one of the most emblematic vocalists of the '70s. Regardless of whether there was someone who could pull off such a strange nickname, it was Jim Morrison . In fact, this singer chose the nickname himself, as it perfectly described both his fascination with reptiles and Native American culture.

Morrison’s deep voice and magnetic persona were among the main reasons behind The Doors' rise to prominence, quickly making them the first American band to achieve eight consecutive Gold LPs. While his life was unfortunately cut short at the age of 27, his songs, poetry, and journals will forever celebrate the Lizard King’s legacy.

8

Prince

Image: DJ Johnson

Prince's first live band was called "The Revolution," and we believe that this is one of the most aptly named bands in history. After all, this Minneapolis-born musician brought forward a revolutionary and fresh take on music, fashion, and art in general. Known for his amazing falsetto voice and flamboyant persona, Prince is considered to this day one of the very best musicians in history.

You would think that such a flashy and daring musician would take a more ostentatious stage name, but Prince Rogers Nelson performed under his first name throughout his entire career. Actually, that’s not entirely true: while in the midst of a contractual dispute, he performed as " The Artist Formerly Known as Prince " for approximately a decade.

9

Steven Tyler

Image: Matt Botsford

Steven Tyler might have the nickname that every rock singer probably covets: known as "the Demon of Screamin’," Aerosmith’s frontman is recognized for his powerful voice and vast vocal range.

Tyler has been at the helm of Aerosmith since its beginning in Boston in the early ‘70s, producing such hits as "Dream On" and "Walk This Way." While the band is currently on hiatus due to Steven injuring his vocal cords, Aerosmith still hopes to return to performing soon.

10

Kurt Cobain

Image: Panos Sakalakis

The '90s introduced the world to a new take on rock music: for many, grunge was the quintessential sound of this decade, characterized by its raw and angry tone. In that sense, there’s no band that represents the '90s better than Nirvana, and this legacy is in no small part due to Kurt Cobain.

Known for his scruffy yet powerful voice, Cobain led this iconic trio since its inception in 1987. While his untimely death deprived the world of his incredible talent, his legacy still lives on in amazing songs like "Smells like Teen Spirit" and "Come as You Are."