1

John F. Kennedy

In October 1962, Kennedy faced the Cuban Missile Crisis, a tense standoff after the Soviet Union placed nuclear missiles just off U.S. shores. Rather than escalating things, he chose careful diplomacy and a naval blockade , and the crisis was resolved without conflict.

In that same era, Kennedy set a bold goal: landing a man on the Moon by the decade's end . Americans rallied behind the space race, and in 1969, Apollo 11 fulfilled its vision, giving the country a shared moment of pride and wonder.

2

Ronald Reagan

Throughout the 1980s, Reagan pursued a policy mixing firm diplomacy with a strong national defense, which helped ease tensions with the Soviet Union as the Cold War wound down. His approach is often credited with helping set the stage for its peaceful conclusion .

At home, Reagan pushed through major tax cuts and economic reforms aimed at boosting growth. Supporters felt renewed optimism about the economy, while the changes also sparked debate that still echoes in political conversations today.

3

Abraham Lincoln

During the 1860s, Lincoln worked to hold the nation together through one of its most difficult chapters. His steady leadership focused on preserving the Union at a time when the country's future felt genuinely uncertain.

In 1863, he issued the Emancipation Proclamation , declaring enslaved people in Confederate states free. It was a defining step toward a more just nation, and it remains one of the most celebrated moments in American history.

4

Richard Nixon

In 1972, Nixon made a surprising move by traveling to China, opening diplomatic relations with a nation the U.S. had largely avoided for decades. It was a bold gesture that few expected from him.

The visit reshaped American foreign policy, and the diplomatic and trade ties it opened continue today, even as the relationship between the two countries has had its share of ups and downs over the years. At the time, many Americans were struck by the historic television images of Nixon walking along the Great Wall.

5

Franklin D. Roosevelt

In the 1930s, facing the Great Depression, Roosevelt introduced the New Deal , a set of programs designed to create jobs and rebuild the economy. It gave many struggling families a renewed sense of hope.

He later guided the nation through most of World War II, providing steady leadership during a difficult stretch. Many Americans came to see him as a reassuring, fatherly figure during uncertain times.

6

George Washington

As the nation's very first president, starting in 1789, Washington had no roadmap to follow. He had to figure out, from scratch, how the role should actually work.

He set lasting precedents, including the two-term tradition and a peaceful transfer of power. People admired his humility and restraint, and his example continues to shape how Americans think a president should lead .

7

Thomas Jefferson

In 1803, Jefferson negotiated the Louisiana Purchase , buying a massive stretch of land from France for roughly three cents an acre. It was one of the best real estate deals in history.

The purchase doubled the size of the United States overnight, opening the door to westward expansion. Many Americans were thrilled by the sudden growth, though it also raised new questions about constitutional limits and how the growing nation would handle its new territory.

8

Harry S. Truman

As World War II wound down in 1945, Truman stepped into leadership during an enormous transition. He then turned his attention to helping Europe recover from years of hardship.

His Marshall Plan sent aid to rebuild European economies, a move widely seen as generous and forward-thinking. It helped foster goodwill abroad and positioned the U.S. as a steady partner on the world stage .

9

Dwight D. Eisenhower

In 1956, Eisenhower championed the creation of the Interstate Highway System , inspired partly by the efficient roadways he'd seen while serving in Europe years earlier. It was a massive undertaking.

The new highways transformed how Americans traveled, shipped goods, and even planned vacations. Road trips became a beloved pastime, and the system remains one of the most visible legacies of any president.

10

Theodore Roosevelt

In the early 1900s, Roosevelt became a passionate champion of conservation, alarmed by how quickly natural landscapes were disappearing. He believed future generations deserved to enjoy them too.

He protected millions of acres, establishing national parks and forests still cherished today. Outdoor enthusiasts of his time praised him warmly, and his legacy lives on every time someone visits a national park.

1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

Union Station, Washington, D.C.

Image: Caleb Fisher

Washington Union Station, opened in 1907, is a fine example of Beaux-Arts architecture. Built to serve as one of the busiest transit hubs in the country, no expense was spared. The architect was inspired by ancient Roman baths. The main hall is guarded by rows of marble centurions, and the coffered ceiling is laced with gold leaf. If you want to contemplate marvellous architecture while having lunch alongside city workers and members of Congress, this is the place!

2

Penn Station, New York City

Image: c

Probably one of the world’s greatest railway stations was built in New York in 1910. And we are not talking about the famous Grand Central Terminal. The original Beaux-Arts building that was once home to Penn Station in Manhattan was an architectural masterpiece. It boasted grandiose interiors, huge waiting areas, and granite Doric columns. Unfortunately, in 1963, it was demolished to make room for Madison Square Garden, forcing the station to go underground.

3

Penn Station, Newark

Image: Pixabay

Penn Station in New York may not have survived, but a smaller-scale version still stands in Newark. New Jersey’s Neoclassical and Art Deco marvel was built in 1935 by the same architectural firm as the one in Manhattan. Featuring ornate archways, red terrazzo flooring, and green terracotta decorations, it may be less grandiose than its predecessor, but it still maintains much of its glamour.

4

30th Street Station, Philadelphia

Image: Nils Huenerfuerst

Completed in 1933, 30th Street Station in Philadelphia features a Neoclassical facade framed by 70-foot Corinthian columns. Inside, a spectacular Art Deco main concourse with a coffered ceiling adds to the station’s opulence. Fortunately, this terminal managed to preserve its former glory, and it is still in use today.

5

Main Street Station, Richmond

Image: Tangie Bodden

Main Street Station’s second Renaissance Revival architecture lights up the capital city of Virginia. Built at the turn of the century, it stands out mainly for its 110-foot brick clock tower. Past its glory days, it was neglected and suffered several damages, such as floods and fires. Fortunately, in 2003 it was restored, and today it is once again a major transit hub.

6

Birmingham Terminal Station

Image: Self-scanned, Public domain, via Wikimedia Commons

Meant to be travelers' first impression of the city, Birmingham Terminal Station once managed to astonish and amaze. Built in a Byzantine, Beaux-Arts style, it operated from 1909 to the 1950s. As automobile and air travel flourished, the station fell into disuse and was ultimately demolished in 1969 to make way for a new highway. A huge loss for the Magic City.

7

King Street Station, Seattle

Image: Zoshua Colah

King Street Station in Seattle was built at the beginning of the 20th century with a mix of architectural styles. Its main feature is a 242-foot tower modeled after the grand Campanile di San Marco in Venice. King Street Station also boasts intricate terrazzo and mosaic floors and ornamental plaster ceilings that were restored in 2010 to their former splendor.

8

Cincinnati Union Terminal

Image: Sean Foster

Cincinnati Union Terminal in Ohio is one of the boldest examples of Art Deco architecture in the United States. Its ten-story, half-domed entrance, green terrazzo, and the large rotunda decorated with industrial murals by Winold Reiss make this station a true architectural masterpiece. In fact, it is considered the greatest work of Alfred T. Fellheimer, who had previously designed Grand Central Terminal in New York City.

9

Union Station, Los Angeles

Image: Tichnor Brothers, Publisher, Public domain, via Wikimedia Commons

With a unique "Mission Moderne" style, Los Angeles’ main railroad station blends Spanish Colonial and Art Deco influences. Opened in 1939, it was built with a mix of terracotta and marble. It also features intricate tilework, beautiful courtyards, and a prominent 125-foot clock tower. Certainly a fine example of Southern California’s glamour.

10

Grand Central Terminal, New York City

Image: Robert Bye

One of the nation’s busiest stations, New York City’s Grand Central, is famous for its magnificent Beaux-Arts style. The terminal, located in Midtown Manhattan, opened in 1913. It features a signature four-faced Tiffany clock and a celestial dome above the main concourse that draws the sighs of travelers from all over the world.