General General 4 min read

Can you recall any example?

Cheaper or costly? Items that have sunk or raised in price over the years

Image: Sora Shimazaki

There was a time when lobster was a cheap, poor man’s dish. And there was also a time when air flights were only for the wealthy. But not anymore. Countless products’ prices have gone up or down over the years. Things that once were very exclusive and expensive became accessible due to their production methods. And many things that used to be cheaper are now harder to come by due to scarcity or marketing tactics. Take a look at the following 10 examples of such situations.

1
Clothing (cheaper)

Image: Nick de Partee

Back in the mid-20th century, average American families spent about 10% to 12% of their household income on clothing. That figure has dropped to around 3%. That is not because people buy fewer clothes but because the prices have dropped significantly over the last decades.

Starting about fifty years ago, most U.S. clothing production moved overseas, where labor costs are lower and production output is higher . Those savings were passed onto consumers, and as fast-fashion brands proliferated, Americans had more options at lower prices than ever before.

2
Magazines (more expensive)

Image: Rhamely

While younger generations will not remember this, 25 years ago, magazines were an Internet of sorts : it was the quickest way to access information and color pictures of any subject you were interested in. Magazines were a ubiquitous item, sold everywhere at modest prices. Since the World Wide Web came along, magazines became less important and less demanded products.

If you have bought magazines lately or have inquired about their price, you might be surprised to discover how pricey these items have become.

3
Bananas (cheaper)

Image: John Vid

Believe it or not, back in the day, bananas used to be quite an expensive fruit. These days, this product is one of the cheapest and most popular fruits in the supermarket but when it first became available in the U.S., following the Civil War, it was sold for about 10 cents a piece — that’s about $3 per banana today.

The price of tropical fruit has hovered between 50 and 60 cents per pound for the last 20 years — a significant drop from its early cost. Despite being imported from faraway places and requiring cooling containers, banana sellers produce only one variety, the Cavendish, meaning the fruit can be harvested in abundant volumes and ripened at the same time .

4
Concert tickets (more expensive)

Image: Nainoa Shizuru

There was a time when going to a concert was a pretty accessible event. The ticket prices were low, even for well-known artists. But then, a couple of big players came along into the business and the prices skyrocketed like never before . Besides the ticket price itself, the service charge and taxes make for a hefty sum, not affordable by everyone anymore.

5
Television sets (cheaper)

Image: Peter Geo

It’s a well-known fact that as technology improves and becomes more efficient, prices come down. However, one consumer electronics category stands out from the rest for its drastic price cuts: televisions. The first color TV set debuted in 1954 with a $1000 price tag , and a 15" screen. According to the U.S. Bureau of Labor Statistics’ inflation calculator, that would be more than $11,600 today.

Compare that number to a 65-inch, high-definition smart TV that might cost around $500 in today’s dollars and the price drop is nothing short of amazing.

6
Car insurance (more expensive)

Image: Herson Rodriguez

Car insurance was never the cheapest service in the world, but it used to be a much more accessible price, with options for every pocket. In recent decades, auto insurance premiums have been steadily climbing , making car ownership a more exclusive deal altogether than it used to be.

7
Air flight tickets (cheaper)

Image: Suhyeon Choi

Yes, it may feel like airline ticket prices have surged in recent years due to airport taxes and fuel prices, but if we look at the price evolution over the last decades, we can see that tickets have become much more affordable than before .

Commercial air travel used to be a luxurious experience available only to the wealthy. In 1941, an average flight from Los Angeles to Boston would have cost more than $5,000 in today’s money. These days, a one-way flight from Los Angeles to Boston commonly costs around $300.

8
Fast Food (more expensive)

Image: Kenny Eliason

Getting a burger with fries and a soda for a couple of dollars was a standard deal back in the day, but not anymore. Fast food prices have steadily increased in the last few decades , making the tag for a standard menu almost the same and sometimes even more expensive than a meal at a regular restaurant.

9
Washing machines (cheaper)

Image: engin akyurt

In the same way that TVs have dropped the price, most other appliances have gone down the same path, and washing machines are no exception . These devices, an invaluable addition to modern life, have changed significantly from the 1950s to today.

In 1959, a Kenmore washer was advertised for $209.95. Today, that amount inflates to more than $2,200, which is a $1,600 difference from a basic $500 to $600 top-loading Kenmore machine today.

10
Prescription medicine (more expensive)

Image: Haley Lawrence

Healthcare costs in America have been a complicated problem for years. Not just health insurance but also essential medicines have been raising their prices steadily for a very long time.

It can’t be said that medicines used to be cheap but definitely were far more accessible than these days.

General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

General General 3 min read

You are using one of these now.

From microwaves to bug spray: 12 items originally made for the military

Image: Everyday basics

You might be surprised to learn how many everyday items in your home started as military inventions. From your kitchen to your closet, many tools and technologies first created for soldiers have since marched their way into civilian life. Take a look at 12 of these army-born innovations you probably use every day without even realizing it.

1
Duct tape

Image: Lucas van Oort

One of the most useful things to have around is, without a doubt, duct tape. This product can help fix an endless number of everyday problems in virtually any environment.

This adhesive tape was invented during World War II by a division of Johnson & Johnson called Revolite. It was initially used to seal ammunition cases because of its water-resistant properties.

2
GPS

Image: henry perks

The GPS technology we all use daily on our smartphones to navigate from point A to point B was originally developed by the U.S. military. It was designed to track the position of military units and help them find their way efficiently across any terrain —much like how we use it today for civilian purposes.

3
Internet

Image: Glenn Carstens-Peters

Few technologies have become such a big part of our lives in just a couple of decades as the Internet. Its origins trace back to the 1970s, when the Defense Advanced Research Projects Agency (DARPA) created an interconnected network linking military centers to enable resource sharing.

The connection of commercial networks and enterprises by the early 1990s, along with the advent of the World Wide Web, marked the beginning of the transition to the modern Internet.

4
Walkie-talkie

Image: garrett parker

From children’s toys to invaluable communication devices used in critical situations, walkie-talkies are a common fixture in modern life. Their development during World War II has been variously credited to Donald Hings, radio engineer Alfred J. Gross, Henryk Magnuski, and engineering teams at Motorola.

Initially used by infantry, similar designs were created for field artillery and tank units. After the war, walkie-talkies spread to public safety and eventually commercial use.

5
Microwave oven

Image: Erik Mclean

Believe it or not, microwave cooking was accidentally discovered during a military-related project just after World War II.

In 1946, Percy Spencer, a scientist working on a magnetron at Raytheon, noticed that a peanut cluster candy bar in his pocket had melted from the magnetron’s microwave radiation. Curious to experiment further, he brought in some kernels of corn and made the first-ever microwave popcorn—leading to the invention of the microwave oven.

6
Super glue

Image: Scott Sanker

In 1942, a research chemist working for a defense contractor was developing a high-precision targeting sight for weapons. Although the project didn’t produce the expected results, the resulting product was incredibly sticky , leading to the creation of the now-famous Super Glue.

7
Aviator sunglasses

Image: Griffin Wooldridge

Aviator sunglasses were developed in the 1930s as a lighter alternative to the bulky goggles worn by pilots during the early years of aviation. Those goggles were heavy, uncomfortable to wear, and prone to fogging up mid-flight.

Colonel John Macready of the U.S. Army Air Corps helped develop the first set of aviator sunglasses, which became known as Ray-Bans—named for their purpose: banning the sun’s rays from a pilot’s eyes.

8
Packaged salad mixes

Image: Nathenia Landers

The bags of packaged salad mixes found at any local supermarket use "modified atmosphere packaging" to delay ripening and spoilage.

This technology was developed in the 1960s through a collaboration between Whirlpool Corp. and the U.S. Navy to send fresh lettuce and celery to troops in Vietnam .

9
Bug spray

Image: Wolfgang Hasselmann

The active ingredient in most insect repellents, known as DEET, was developed by the U.S. Army in 1946 for use by military personnel operating in insect-infested areas . The product’s success led to its commercial release.

10
Disposable sanitary pads

Image: Annika Gordon

During World War I, Kimberly-Clark invented Cellucotton, a wood pulp–based material designed to be more absorbent and cost-effective for use in bandages.

After the war, the company discovered that Army nurses had repurposed Cellucotton as sanitary napkins , which inspired the creation of Kotex—the first disposable sanitary pads.

11
Frozen juice concentrate

Image: Fotografía de Alimentos

In 1942, USDA scientists developed frozen concentrated orange juice during World War II to help provide soldiers with sufficient Vitamin C . Although it was never distributed to the military, the product was later introduced to consumers by Minute Maid.

12
WD-40

Image: Daniel Campbell

WD-40, now a common household product, was originally developed in 1953 to prevent rust and corrosion on the outer shell of the Atlas missile . Created by the Rocket Chemical Company, the name WD-40 stands for "water displacement," with the "40" representing the number of attempts it took to perfect the formula.

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