History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

Geography Geography 3 min read

A room with a view

11 historic lodges and accommodations in the US worth checking out

Image: gibblesmash asdf

America is full of natural wonders, and its national parks offer countless possibilities to visitors. Among these are stunning lodges and accommodations, many of which were built during the early decades of the 20th century. Take a look at 11 of these historic locations—you might even be inspired to plan a future visit.

1
LeConte Lodge, Great Smoky Mountains National Park, Tennessee

Image: Mitchell Bowser

It’s hard to imagine this massive lodge once being a tent camp, but in 1925, that was its humble beginning. Over the years, it has transformed into the comfortable hotel with grand halls we see today. Built atop Mount LeConte in 1926, this lodge provides breathtaking views of the surrounding areas and all the amenities of a modern establishment.

2
The Ahwahnee, Yosemite National Park, California

Image: Hanbyul Jeong

Built in 1925, The Ahwahnee is a 121-room hotel nestled in a picturesque meadow at the base of the Royal Arches in Yosemite Valley. Its dining hall, featuring 34-foot-high ceilings and floor-to-ceiling windows, along with its elegant suites and magnificent lounges complete with vintage fireplaces , offers the perfect retreat after a day of hiking in the park.

3
Many Glacier Hotel, Glacier National Park, Montana

Image: Michael Kirsh

The largest inn in Glacier National Park, Many Glacier Hotel is a 215-room Swiss-style chalet boasting breathtaking lounges with stunning views , exposed log beams , and a majestic three-story lobby . Its generous dining room offers a panoramic backdrop of the northern Rockies for its guests to enjoy while sipping a local brew or a delicious meal.

4
El Tovar Hotel, Grand Canyon National Park, Arizona

Image: James Lee

Perched on a high ledge along the South Rim of the Grand Canyon, overlooking the Colorado River, El Tovar was designed to resemble a Scandinavian-style villa. With 78 rooms, a grand lounge wrapped in hewn Oregon pine , cobblestone fireplaces , and a dining room adorned with dark wood paneling , vintage light fixtures , and murals , El Tovar offers the perfect retreat after a full day of hiking and taking in the breathtaking views.

5
Lake Crescent Lodge, Olympic National Park, Washington

Image: Georg Eiermann

The Lake Crescent Lodge was built in 1915 and features 55 rooms and it is ideally situated between firs and hemlocks, in the mountainous Hurricane Ridge area. Guests are greeted by a Victorian-era sunroom , an antique-furnished lobby , and a welcoming stone fireplace —an ideal retreat for those eager to soak in the views or explore the numerous hiking trails.

6
Big Meadows Lodge, Shenandoah National Park, Virginia

Image: Becky Winner

Big Meadows Lodge, a charming 1930s hotel , boasts beautiful craftsmanship and is set near a grassy meadow where deer often graze. The lodge features 29 rooms in its main building , along with 72 additional accommodations spread across its outer cabins and lodges .

7
Old Faithful Inn, Yellowstone National Park, Wyoming

Image: Judy Beth Morris

The 1904 Old Faithful Inn is celebrated as the largest log structure in the world , stretching 700 feet in length and rising seven stories high. This iconic hotel was strategically positioned to offer stunning views of the renowned Old Faithful geyser.

It has an awe-inspiring 92-foot-high lobby , and its Obsidian Dining Room has a mouth-watering menu complete with locally sourced bison burgers and smoked-trout ravioli.

8
Zion Lodge, Zion National Park, Utah

Image: James Lee

The 100-year-old Zion Lodge was thoughtfully designed to harmonize with its natural surroundings, constructed from untreated logs and locally sourced sandstone . With 76 rooms and 40 cozy cabins , the lodge serves as the perfect base for exploring the park’s diverse hiking trails, offering adventures for visitors of all skill levels.

9
Paradise Inn, Mount Rainier National Park, Washington

Image: Rich Martello

Located 19 miles from the southwestern Nisqually Entrance at Mount Rainier National Park, Paradise Inn was built between 1916 and 1917 and once featured one of the region’s first ski lifts . The inn’s 121 rooms still showcase some of their original rustic charm , with showers and restrooms located down the hall.

10
Wuksachi Lodge, Sequoia and Kings Canyon National Parks, California

Image: Josh Carter

The Wukachi Lodge, built in 1999, is the first hotel in the area not constructed over 80 years ago. It boasts 102 rooms and modern amenities , including private baths , mini-fridges, spacious accommodations , central heating , and more.

11
Chisos Mountains Lodge, Big Bend National Park, Texas

Image: Intricate Explorer

The 72-room Chisos Mountains Lodge is nestled at the base of Casa Grande Peak, in the heart of the hiking area. Guests can step right out of their rooms and onto the famous Window Trail , summit Emory Peak , or spend a full day on the South Rim Trail .

Culture Culture 5 min read

VERY IMPORTANT PEOPLE

10 Americans Who Made It to TIME’s “Person of the Year”

Image: Japheth Mast/DESIGNECOLOGIST

Ever since its beginning, the American magazine TIME has taken it upon itself to honor a "Person of the Year". This prestigious title isn’t just for individuals, it can also recognize objects, ideas, or people who have "for better or for worse influenced the events of one year."

Until 1999, the title was actually "Man or Woman of the Year," and the tradition started back in 1927 when TIME editors, facing a series of slow new days before New Year’s, decided to reflect on the year’s most influential newsmakers. From Obama to Taylor Swift, many Americans have been honored.

In this article, we will go through a list of ten Americans who have also claimed this honor , showcasing their contributions and elevating American pride to new heights.

1
Mark Zuckerberg

Image: Kenny Eliason

Mark, the co-founder and CEO of Facebook, was named TIME’s Person of the Year in 2010. He earned this honor for his remarkable influence on the social networking landscape and the way people connect online.

At just 26 years of age, Zuckerberg forever changed communication , with Facebook amassing over 500 million users worldwide!

TIME recognized him not only for his technological innovation but also for his role in reshaping social interaction and the digital economy. His vision and impact extended beyond technology, influencing politics, business, and society at large. He quite deserved the recognition, didn’t he?

2
Barack Obama

Image: History in HD

The 44th president of the United States was named Person of the Year not once, but twice! His first recognition came as he made history by becoming the first African American president , symbolizing a profound change and a hopeful future for many Americans. Obama’s message of "hope and change" resonated globally.

The second time, in 2012, he won the recognition as we secured a second term in office . His presidency was marked by significant accomplishments, including the passage of the Affordable Care Act. Both titles reflect his impact and influence on the American people.

3
Jeff Bezos

Image: Christian Wiediger

The founder and CEO of Amazon was named TIME’s Person of the Year in 1999 . He was recognized for his groundbreaking work in e-commerce, transforming Amazon from an online bookstore into a global retail powerhouse. Under his leadership, Amazon revolutionized the way people shop , setting new standards for convenience and customer service.

TIME acknowledged Bezos for his visionary approach and relentless drive, which significantly impacted the retail industry and consumer behavior. His innovative strategies and focus on long-term growth positioned Amazon as the leader in the digital economy it is today.

4
Wallis Simpson

Image: Annie Spratt

TIME’s recognition was not always about diplomacy, politics, or innovation: Love and drama were also acknowledged. Wallis Simpson was an American socialite and she was named TIME’s Person of the Year in 1936 for her role in one of the most dramatic love stories of the 20th century, which led to the abdication of King Edward VIII of the United Kingdom. Edward’s decision to relinquish the throne to marry Wallis, a twice-divorced American, rocked the British monarchy and captivated the world.

TIME honored Simpson not just for her personal story, but for the profound political and social impact her relationship with Edward had on the era . Even if the British monarchy didn’t think alike!

5
The Good Samaritans

Image: Katt Yukawa

2005 was one of those years when the title "Person of the Year" wasn’t enough. Back then, three people collectively known as The Good Samaritans were named "Persons of the Year," and two of them were American.

We are talking about Bill Gates, Melinda Gates, and Bono who was also part of the group. Bill and Melinda Gates, through their foundation, had been tackling major global health issues, such as eradicating diseases and improving education worldwide . Bono, the U2 frontman, was recognized for his activism in fighting poverty and HIV/AIDS, particularly in Africa, using his fame to advocate for social justice.

Their significant contributions led to improving lives and addressing critical global challenges and exemplified the power of using wealth and influence for the greater good.

6
Ted Turner

Image: Rubaitul Azad

Ted Turner is a visionary media entrepreneur, and he was named Man of the Year in 1991. He earned this distinction for his transformative impact on the media landscape, most notably through the creation of CNN, the world’s first 24-hour news network .

Turner's innovative concept forever changed how people access news, ensuring that information is available at any hour. His approach redefined television journalism and set new standards for news delivery globally.

Beyond his media ventures, Turner's dedication to philanthropy and environmental causes further demonstrated his commitment to positive change. TIME recognized Turner not just for his media achievements, but also for his broader societal contributions .

7
American Women

Image: Jen Theodore

That’s right, there was one time when the influential group was so big, that they had to honor a whole gender. In 1975, American Women collectively were named TIME’s Person of the Year. This landmark recognition celebrated the influence women had in several aspects, including politics, business, and social movements. The honor was a tribute to the growing momentum of the women's liberation movement, which was challenging traditional gender roles and advocating for equal rights.

TIME’s goal was to highlight the diverse achievements of women across the nation, from l eaders in government to activists fighting for justice and gender equality. This selection acknowledged the key role women played in shaping the country’s cultural and political landscape during a transformative period.

8
John F. Kennedy

Image: History in HD

Most Presidents of the United States were honored with the title of Person of the Year and Kennedy was not the exception. As the 35th president, he was awarded the title in 1961 due to his inspiring leadership and vision during a crucial time in American history.

His charisma, youthful energy, and policies resonated with a nation that was ready for a change .

The recognition came not only for his political achievements but also for his ability to energize the American spirit. Kennedy’s legacy continues to influence American politics and culture today so the recognition was just one more testament to his powerful impact.

9
David Ho

Image: Marcelo Leal

In 1996, Dr. David Ho, an influential Taiwanese-American AIDS researcher, was granted this recognition due to his groundbreaking work on the human immunodeficiency virus (HIV) which helped the medical community understand and treat AIDS. His extensive investigation led to the development of highly active antiretroviral therapy (HAART).

His findings meant giving patients the possibility of living a quality life through treatment for a chronic condition instead of a fatal disease.

Dr. Ho’s dedication and scientific advancements have had a profound impact on public health and this recognition acknowledged the importance of scientific innovations in addressing global health crises.

10
Taylor Swift

Image: Rosa Rafael

This article ends with TIME’s most recent "Person of the Year." Taylor Swift is a 34 American singer-songwriter who was given the title in December 2023.

During that year, Swift broke quite literally all the records: The most streamed album, the highest-grossing world tour, the biggest-selling record of the year, and more. Taylor Swift was granted the title because it became a whole phenomenon. It was the first person in the arts to be recognized with this title.

Whatever country she visited with The Eras Tour the local economy went crazy, not to mention the fans. Her music has inspired millions of people around the world, deeply influencing cultures, economies, and more on her way.

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