1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

Bob Dylan

Image: Laura Ockel

The Nobel Prize-winning singer-songwriter who gave us anthems like "Blowin' in the Wind" is also a passionate metalworker. Dylan spends his downtime in his Black Buffalo Ironworks studio, crafting intricate gates and sculptures from found objects such as farm equipment, tools, and antique firearms.

2

Angelina Jolie

Image: Joshua Sukoff

Angelina Jolie is world-renowned for her celebrated Hollywood career and humanitarian work. But this actress-director also has a license to thrill in the air. Jolie is a certified pilot who owns a Cirrus SR-22 single-engine aircraft, often taking to the skies for both personal adventures and humanitarian missions.

3

Patrick Dempsey

Image: Carl Gelin

There’s more to Patrick Dempsey than being the charming neurosurgeon Dr. Derek Shepherd (aka "McDreamy") on Grey's Anatomy . The actor has developed a passion for race car driving , competing in prestigious events such as the 24 Hours of Le Mans and the Rolex 24 at Daytona. He even owns his own racing team, Dempsey Racing!

4

Bob Barker

Image: Thao LEE

The iconic game show host who entertained millions on The Price Is Right for 35 years had a surprising secret weapon up his sleeve: karate. Trained by none other than Chuck Norris , he practiced for decades and even earned his black belt.

5

Steve Martin

Image: Chen Mizrach

He's a comedian, actor, writer... and a banjo virtuoso? That's right! The "wild and crazy guy" who brought us hilarious classics like The Jerk and Planes, Trains and Automobiles is also an accomplished banjo player and composer . Steve Martin has released several bluegrass albums, collaborated with legends like Earl Scruggs, and even won a Grammy for his exceptional work.

6

Steve Carell

Image: Matthew Fournier

Known for his hilarious roles and versatile acting career, Steve Carell is also a whiz on the ice. A passionate hockey player since childhood, he has been lacing up his skates whenever possible. He even got the chance to display his skill on an early episode of The Office .

7

Michael Phelps

Image: Will Porada

He’s the most decorated Olympian of all time, boasting 28 swimming medals. But Michael Phelps didn’t stop at the pool—he also picked up a golf club. He is the holder of a Guinness World Record for the longest televised putt . That was an impressive 159 feet.

8

Kobe Bryant

Image: Mirko Fabian

The late NBA legend was not only a basketball icon but also a gifted storyteller. He proved it after retiring from basketball when he founded Granity Studios, a multimedia company focused on creating inspiring content for young athletes .

One of its standout works was the animated short film Dear Basketball —a heartfelt tribute to Bryant’s lifelong passion for the game.

9

Venus Williams

Image: Jean-Philippe Delberghe

Venus Williams, the tennis superstar with seven Grand Slam singles titles and four Olympic gold medals, also has a passion for interior design. She founded V Starr Interiors, a company specializing in creating stylish and functional spaces for both residential and commercial clients. She even has a degree in fashion design !

10

Viggo Mortensen

Image: Karolina Grabowska

Viggo Mortensen is celebrated for his captivating performances in films like The Lord of the Rings and Eastern Promises , but he’s also a man of many talents. In addition to acting, he is a poet, musician, photographer, and publisher .

He founded Perceval Press, an independent publishing house dedicated to promoting the work of artists and writers.

11

Terry Crews

Image: KOBU Agency

Before delivering laughs on Brooklyn Nine-Nine or throwing action-packed punches in The Expendables , Terry Crews was an NFL linebacker. But even before that, this multi-talented actor was a skilled artist. He still creates detailed paintings and illustrations in his spare time.

12

Shaquille O’Neal

Image: Yomex Owo

Shaquille O'Neal earned a place in the Hall of Fame for his legendary basketball career, but his talents extend far beyond sports. He's also an entertainment icon with numerous endorsements and a DJ performing under the name " DJ Diesel ."

1

Snickers

Image: Joshua Fernandez

We’ll start this article with an absolute classic. In the 1930s, Mars came up with a now-iconic candy bar packed with peanuts and covered in delicious chocolate. When it came the time to name it, inspiration came from an unlikely source: Snickers are named after the Mars family's favorite horse.

Snickers quickly became a global icon, becoming available in grocery stores and supermarkets worldwide. Nowadays, they come in a huge variety of flavors, including white and milk chocolate, as well as in different products like ice cream.

2

Hershey’s chocolate bar

Image: Janne Simoes

Known as "The Great American Chocolate Bar" , the Hershey’s bar is truly an American tradition. It was first sold in 1900, making it one of the oldest chocolate bars in the United States. However, they continue to be a delicious treat long past their one-hundredth anniversary.

This chocolate bar’s origin is rather interesting. In 1893, Milton Hershey visited the Chicago World’s Fair, where he was impressed with the chocolate manufacturing machinery displayed by the German delegation. The following year, he founded the Hershey Chocolate Company, which developed its own kind of chocolate products.

3

Twizzlers

Image: Filip Mroz

Let’s step away from the chocolatey goodness of our previous entries (don’t worry, there’s a lot more chocolate to go on), and focus on the delightful "Twist You Can't Resist". Twizzlers are one of the most unique candies out there: Their distinctive flavor and fun shape truly set them apart from other products in the market.

You might be surprised to learn that Twizzlers are made by one of the oldest confectioneries in the country: Young and Smylie, the company behind their creation, was founded as far back as 1845. Another fun fact is that, while only their black flavor contains ingredients from the licorice plants, Twizzlers as a whole are considered licorice-type candy.

4

M&Ms

Image: Christopher Ott

Many surveys state that M&Ms are the most popular candy in America. And, to be honest, anyone who has tried these brightly colored pieces of chocolate confectionary probably agrees. With their classic slogan "the milk chocolate that melts in your mouth, not in your hand", M&Ms have been a beloved part of American life since 1941.

Just as cherished as M&Ms themselves are their iconic mascots, which are anthropomorphized pieces of candy. These colorful "spokescandies" have been the company’s representatives since the ‘90s, and have grown to be considered icons of American pop culture.

5

Jelly Belly

Image: Patrick Fore

Choosing a single brand of jelly beans to include in this article was no easy task, but we ultimately decided to give Jelly Belly this spot. After all, they were famously the most beloved snack of Ronald Reagan, and share a long and fun history with our 40th President.

This love story began in the 1960s when Reagan decided to quit smoking and turned to jelly beans as a replacement. By the time he reached the White House, Jelly Belly had become the de-facto presidential snack: A jar filled with jelly beans was regularly seen on the president’s desk.

6

Baby Ruth

Image: Ric Matkowski

No one can deny that Baby Ruth is a popular product: This delicious nougat-filled candy bar has been around since 1920. However, did you know that they were originally called "Kandy Kakes"? Not only that, there’s a small controversy related to the current name we know and love.

According to the Curtiss Candy Company, the name "Baby Ruth" was inspired by Ruth Cleveland , daughter of President Grover Cleveland. However, it doesn’t take a keen observer to realize that this is particularly similar to the name of baseball legend Babe Ruth, whose fame was skyrocketing in the 1920s. "The Sultan of Swat" even sued the candy company for using his name, but ultimately lost the case.

7

Candy corn

Image: Debby Hudson

This is perhaps the most polarizing piece of candy on this list. With its distinctive shape and bright colors, Candy Corn is either beloved or hated. In any case, it is one of the most popular candies during Halloween, becoming synonymous with this festivity.

Candy Corn is also one of the oldest candies in America, having been produced since the 1880s by the Wunderle Candy Company. It was originally known as " Chicken Feed " because of its resemblance to corn kernels used to feed poultry.

8

Sour Patch Kids

Image: Vinicius Amano

We’ve been mostly focusing on sweet products so far, so let’s take a small jump in the opposite direction. Sour Patch Kids, known for their slogan "Sour Then Sweet" , are famous for their initial tart and sharp taste that gradually gives way to a sweeter flavor. The contrast of both sensations is what makes this soft candy so iconic, which has been standing strong for almost 40 years.

Created in the 1970s, Sour Patch Kids were originally named "Mars Men". However, by 1985 the product was rebranded to the name we now know, possibly to capitalize on the popularity of the Cabbage Patch Kids, an extremely popular toy at the time.

9

Reese’s Peanut Butter Cups

Image: Heather Barnes

We would like to take a moment to honor the innovator who realized that peanut butter and chocolate are a match made in heaven : Whoever you are, good sir or madam, we salute you. And while we can’t celebrate this anonymous hero, we can thank the man who brought us the quintessential pairing of these ingredients: H. B. Reese, creator of Reese's Peanut Butter Cups.

In 1928, the H.B. Reese Candy Company started selling their peanut butter cups, at the time known as " Penny Cups " since they were sold for one cent. Reese, who formerly worked at a Hershey dairy farm, used Hershey chocolate in all his products. By the 1960s, the company merged with the Hershey Chocolate Corporation, which continues to produce these delicious cups.

10

Milk duds

Image: Moritz Kindler

Milk Duds are truly living proof that mistakes can lead to wonderful opportunities. These delicious pieces of chocolate candy are known for their irregular shape , which is a direct result of a lucky accident.

In 1928, Hoffman and Company of Chicago attempted to create a perfectly spherical chocolate-covered candy but failed in every attempt to achieve this shape. These failed attempts were called "duds", which is a term used to describe a device or equipment that failed to work as intended. Over time, these duds inspired the name of this product and eventually evolved to become our beloved Milk Duds.