History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

Culture Culture 5 min read

Rite of passage

Journey of a lifetime: 12 essential adventure films for the bold at heart

Image: Alex Kropp

Good movies show us that, through cinema, we can experience adventures that help us escape our daily boring routines. From fantastic creatures and hidden treasures to cowboys and aliens, adventure films have captivated audiences from the golden age of Hollywood to the present day. In this article, we’ve selected 12 movies that prove you don’t always need a cape and sword to be a hero. Are you up for the ride?

1
E.T. the Extra-Terrestrial

Image: Couleur

E.T. , released in 1982, is undoubtedly one of Steven Spielberg's best films and one of the most iconic in the history of cinema. The story follows an alien lost on Earth who forms a pure and heartfelt friendship with a human boy, who will go to great lengths to help him return home.

E.T. the Extra-Terrestrial is an endearing adventure film that marked the ‘80s and taught us the importance of empathy and embracing each other's differences.

2
The Wizard of Oz

Image: MGM, Public domain, via Wikimedia Commons

Somewhere over the rainbow is one of the most iconic films we’ve ever seen: The Wizard of Oz (1939). This film marked a turning point in Hollywood , with the angelic Judy Garland leading a troupe of magical beings on a journey to the Emerald City and the dreaded Oz.

A tornado sweeps Dorothy into a technicolor dreamscape populated by munchkins, a cowardly lion, a tin man, a scarecrow, and a wicked witch, prompting a journey down the Yellow Brick Road. Their adventure is largely one of self-discovery : the Lion finds his courage, the Scarecrow his brains, the Tin Man his heart, and Dorothy finally returns to Kansas.

3
Back to the Future

Image: dtavres

A time machine in a DeLorean? Sign me up! What would '80s cinema be without this fabulous trilogy, where a teenager (Michael J. Fox) and a scientist (Christopher Lloyd) share all kinds of adventures together?

First, they travel to the past, then to the future, and finally, to the Wild West. Three movies that took the box office by storm and remain great entertainment for all ages .

4
Lawrence of Arabia

Image: Jack de Nijs for Anefo / Anefo, CC0, via Wikimedia Commons

This Oscar-winning epic biographical adventure drama, based on the life of British army officer and archaeologist, T. E. Lawrence, transports us to Egypt in 1917. Released in 1962, Lawrence of Arabia stars Peter O'Toole, Alec Guinness, Anthony Quinn, and Omar Sharif.

During World War I, Lawrence is sent to support Prince Faisal in his war against the Turks. His adventure across the desert earns him the respect of his army for his courage and his deep appreciation for Arab culture.

5
The NeverEnding Story

Image: _marioosh

For many, this movie left a huge mark on their childhood. Who wasn’t amazed by that enormous flying albino creature called Falkor? Based on the acclaimed novel by German author Michael Ende, The NeverEnding Story (1984) introduces us to Bastian, a shy boy who discovers a mysterious book telling the story of the destruction of the world of Fantasia.

The protagonist’s adventure begins when he realizes he can save this world, inhabited by extraordinary beings, by finding a way to get inside the story.

6
The African Queen

Image: Copyright 1952 United Artists Corp., Public domain, via Wikimedia Commons

Two great classic movie stars, Humphrey Bogart and Katharine Hepburn, adrift on a small steamboat in German East Africa during the First World War— this is the epitome of adventure .

The African Queen , directed by the brilliant John Huston and released in 1951, earned Bogart the Oscar for Best Actor and the film the status of an instant classic.

7
Stand by Me

Image: Johannes Plenio

This coming-of-age film, based on a Stephen King story , is perhaps one of the best portrayals ever made of the end of childhood.

The adventures experienced by the four friends in Stand by Me (1986) may not be as spectacular as those of the characters in other films on this list. They don’t have to face fantastic creatures or fight in a war, but they do encounter, for example, an angry dog, a speeding train, hungry leeches, and a dead body lying on the riverbank. It’s a journey of discovery and transformation , filled with tension and drama.

8
Ben-Hur

Image: Reynold Brown, Public domain, via Wikimedia Commons

This flagship blockbuster of Hollywood’s golden era tells the story of the son of a noble Jerusalem family who is betrayed by a childhood friend and condemned to the galleys, where he is held prisoner for three years. Ben-Hur then vows to regain his freedom and plots his revenge.

Released in 1959 and starring the legendary Charlton Heston, Ben-Hur was one of the most expensive films in cinema history. A classic among classics, its three-and-a-half-hour running time is packed with adventure scenes.

9
Indiana Jones

Image: Intricate Explorer

Who hasn’t fantasized about being Indiana Jones? Traveling to exotic countries, embarking on dangerous adventures involving mythological objects, and wearing a hat that won’t fall off no matter what you do are things no one can resist.

With his unwavering sense of honor, compassionate nature, effortless charm, and witty one-liners, Indiana Jones is the quintessential adventure hero . Along with Harrison Ford’s brilliant performance, this iconic saga showed us just how epic a college professor can be.

10
The Treasure of the Sierra Madre

Image: Hans

This 1948 modern western, directed by John Huston, is based on an adventure novel set in the United States in the 1920s, long after the California gold rush.

A group of American drifters, including Fred C. Dobbs (Humphrey Bogart), embark on a journey into the Mexican mountains in search of gold. However, ambition and envy gradually create more problems than any other obstacle along the way. It’s a fun adventure in the desert and a classic fable about man's greed .

11
The Goonies

Image: Nadjib BR

Based on a story by Steven Spielberg , this film is an homage to all adventure films and novels. The possible existence of a great pirate treasure in the depths of an abandoned restaurant seems like the solution to all of Mikey's family problems.

With the help of his inseparable friends, he embarks on an incredible journey. Since its release in 1985, The Goonies has become one of the most influential movies of the genre . Well, let’s be honest: it’s based on an unbeatable formula: friendship, adventure, humor, danger, and reward.

12
Into the Wild

Image: Juho Luomala

This one is a bit different from the rest of the films on this list, but it is an adventure nonetheless. Directed by Sean Penn, Into the Wild (2007) portrays a true story based on Jon Krakauer's novel about Christopher McCandless' diary entries.

Under the name Alexander Supertramp, 24-year-old Christopher sets out into Alaska with a clear purpose: to connect with nature, stripped of his material possessions. While not as flashy an adventure as Indiana Jones, it is a transformative experience that requires great will and courage.

General General 5 min read

FROM THE DUMB TO THE BIZARRE

10 Weird Laws in the United States that Still Exist Today

Image: Tingey Injury Law Firm

Ever since the beginning of the nation, America has stood out for many reasons and it has adapted to societal changes and technological advances. People are not the same today as they were back in the 18th century, for example. This only makes it more shocking to learn that some laws in the country are as old as that or even older and they are still operating today!

Due to its state configuration, laws and regulations are sometimes left to each state. From the prohibition of driving blindfolded to no sweets for people over 14, let’s go through the dumb, the weird, and the bizarre!

1
Alabama - Driving Regulations

Image: Ed 259

We have all tried to ride a bike with no hands when we were kids. You probably got to the point of taking the challenge one step further and driving with no hands on an empty road. Now, driving blindfolded is a bit extreme, right?

Alabama has a law that forbids drivers from driving blindfolded and that is not all, drivers aren’t allowed to drive if they can’t see what’s to the sides or in front of them. Now, if the law exists, that must mean it was needed at some point, right?

2
Louisiana - Pizza Party

Image: Kelvin T

Sending gifts is a great way to say "I love you" or "I’m sorry." Whatever the situation, we’ve seen it a million times: a knock on the door, a pizza delivery guy handing a pizza box, and a cheesy, but loving message as a topping: "I love you."

Well, if those were your plans but you live in Louisiana, you might as well think twice before you do it. This state has a law that forbids inhabitants from sending unsolicited pizza, no matter how considerate this gesture might be. If you do, be ready to pay a $500 fine. How much is your love worth?

3
Virginia - Halloween Arrangement

Image: Szabó János

All across America, when October comes, millions of people get their costumes ready for the spookiest night of the year. And we are not talking only children here. How many Adults-only Halloween parties have you been to?

However, the Halloween fun is limited in Chesapeake City, Virginia. Dress up all you want and party all night long, but don’t you dare go trick-or-treating alone if you are over 14 . Not because you might get haunted by ghosts, but because the law forbids you. And for the under-14s you know, let them know they have to be home by 8 pm according to the curfew. Quite a bummer, huh?

4
South Caroline - Pinball Limitations

Image: Senad Palic

Ah, to be young and play games again, right? The possibilities were endless, board games, card games, pinball… Well, not anymore, not for everyone, at least!

In South Carolina, pinball is forbidden for people over 18 years of age. And it has nothing to do with maturity, it is not that they don’t allow the fun in adults. The reason behind this regulation has to do with the fact that the game is considered addictive and dangerous for some reason we can’t figure out! Can you imagine what it is? If this sounds bizarre, wait until you read the next one!

5
Vermont - Permission to Get Teeth Done

Image: engin akyurt

Now, this is where America gets a bit bizarre. For a very long time, women have needed men’s permission to get all sorts of things done around the house and about their health. But as we said, society has changed and America has adapted to those improvements.

Surprising as it may be, Vermont has a law that requires women to ask for their husband’s permission before they get false teeth. You heard that right!

It must have been a surprise for the government itself as it is a law that is not enforced anymore, but it still hasn’t been overturned!

6
Kentucky - Marriage restrictions

Image: Samantha Gades

Speaking of husbands and wives, Kentucky must have seen the weirdest things when it came to marriages. That is fair, relationships are a complex business.

You fall in love and you get married. You fall out of love and you get a divorce. But love, funny thing, huh? You might fall back in love and want to get married again to the same person. Well, that is about it in Kentucky.

The state’s legislators have limited marriage so that no man can marry the same woman more than three times . This is just bizarre, even if you were allowed to do so, why would you? Right?

7
Oregon - Cemeteries Are Off the Limits

Image: Sandy Millar

Hunting is a very much praised activity in the United States. However, for different reasons, such as animal protection or nature conservation, some aspects of the hobby have been banned across the country.

In the state of Oregon, for example, you cannot hunt within the limits of a cemetery. Now, this sounds just about right, doesn’t it? After all, it is sacred soil. Well, as morally obvious as this may sound, the case of a specific hunter carrying his business in a cemetery led legislators to forbid the activity. Wait for it, this is nothing compared to the last prohibition!

8
Ohio - Mind Your Gas

Image: Juan Fernandez

Driving can be quite soothing, although it requires a high level of attention. You must check your tires, turn the lights on, and place the mirrors in the right position. And of course, you have to get the tank full before anything else.

Even if it seems quite unlikely that anyone would run out of gas intentionally, Youngstown, Ohio has a law that forbids drivers from running out of gas. If this happens, it is considered a misdemeanor offense. Running out of gas in the middle of your driving is bad enough, add a ticket to it!

9
Indiana - Horses Are Just Horses

Image: Holly Mandarich

Even if these majestic animals were used for transportation for a very long time , we can all agree that they have served their purpose and now is time to let them be. Well, Indiana must have been a place where this wasn’t the case until a law forbidding horse racing was passed.

The law actually says that horse-based travels are not allowed to run over 100mph . Even if the reasons are not so clear, one can only assume this was a nuisance for the inhabitants of the state.

10
Arizona - Donkeys Belong Elsewhere

Image: Erwan Hesry

This article comes to an end with what is, probably, the weirdest law of them all and it involves bathtubs and donkeys . Just saying it sounds bizarre.

Back in the 1920s, a very much-pampered donkey sleeping in a bathtub caused a home to flood. Don’t worry! The animal made it, although it didn’t quite notice as it was asleep the whole time.

Now, as a consequence, Arizona still has a law that forbids donkeys from sleeping in a bathtub in an attempt to avoid such an occurrence repeating itself! You better go buy a proper bed for your donkey now!

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