General General 4 min read

Championed bestsellers

Can you guess the most famous books set in these states?

Image: lil artsy / Morgan Lane

Books surely transport us. Particularly those with stories entwined with the landscapes and culture of real places. Some novels have become so famous that they are the top-of-mind when

we think of certain U.S. states. Which book do you remember when we mention Alaska, Alabama, or Missouri? Let’s see if you can guess which titles are the most famous set in these states!

1
Alaska – Into the Wild

Image: Joris Beugels

Surely a top choice! Into the Wild recounts the real and tragic story of Christopher McCandless, who ventured to the north Alaskan wilderness seeking freedom and self-discovery.

As thought-provoking as heart-breaking, this non-fiction by Jon Krakauer takes readers on a journey with vivid descriptions of Denali and the Stampede Trail.

2
Colorado – The Shining

Image: Luke Scarpino

Maybe not the most flattering, but consensus says that the most famous novel set in Colorado is Stephen King’s iconic The Shining .

After all, the story about troubled Jack Torrance and his family unravels inside the fictional Overlook Hotel, imagined as a high-altitude, secluded retreat in Colorado. King was inspired to write it after his stay at Stanley Hotel, in the same state.

3
Kansas – The Wonderful Wizard of Oz

Image: V

Is it fair? Most of the action in Frank L. Baum’s novel occurs in Oz, not Kansas. But the one famous line, made unforgettable by the movie, was enough to link The Wonderful Wizard of Oz to the state forever.

"Toto, I have a feeling we are not in Kansas anymore " and later on "There’s no place like home" have made people resolve that Kansas is underlying in the plot of the famous fantasy.

4
Louisiana – Interview with the Vampire

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The luxurious vampires created by Anne Rice for Interview with the Vampire would not be the same if not draped in Louisiana’s gothic mystique. That’s why people defend this as the Pelican State’s most famous book.

From shadowy bayous to grand Creole mansions, the stories of Louis and Lestat redefined vampire lore and turned them into rock stars of literature.

5
Missouri - The Adventures of Tom Sawyer

Image: Lawrence Chismorie

Mischievous Tom Sawyer might be the quintessential American boy, and he certainly was from the Show-Me State.

Mark Twain's classic tale, set in the fictional town of St. Petersburg, Missouri, follows Tom and his pals, Huckleberry Finn and Becky Thatcher. Who could forget the iconic fence-painting scene or the thrilling cave exploration?

6
Georgia - Gone with the Wind

Image: Ника Алексеева

Frankly, we do give a damn about this sweeping epic set in Georgia during the Civil War and Reconstruction era. Margaret Mitchell's Pulitzer Prize-winning novel, Gone with the Wind , tells the story of Scarlett O'Hara, a headstrong Southern belle.

From the grand plantation of Tara to the bustling streets of Atlanta, the novel paints a vivid portrait of a bygone and controversial era.

7
Vermont - Pollyanna

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Sweet Pollyanna was voted the most famous novel set in Vermont, known for its picturesque landscapes and charming towns.

Eleanor H. Porter's children’s classic tells the story of an optimistic girl who invents a "glad game", which teaches herself and her neighbors to find joy in every situation.

8
Washington - Twilight

Image: Alex Moliski

The craze set on by Stephenie Meyer’s Twilight saga was hard to miss. But few people remember that this vampire romance was distinctly set in Forks, Washington.

Unraveling in a misty, rainy city lined by looming forests, the series of novels lodged itself in the memory of millions of fans as an emblem of this northern state.

9
Texas - No Country for Old Men

Image: Damien Snyers

Another Pulitzer Prize-winner: No Country for Old Men is set in the desolate landscape of West Texas. This work by Cormac McCarthy was the first that many mentioned when asked about the state.

It follows a Vietnam veteran turned hunter, who stumbles upon a drug deal gone wrong. The film adaptation, directed by the Coen brothers, was also critically acclaimed, earning four Academy Awards and more fame to the title.

10
Oregon - One Flew Over the Cuckoo's Nest

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Author Ken Kesey used to work the graveyard shift at a mental facility in California. But this did not stop him from setting One Flew Over the Cuckoo's Nest in Oregon, where he grew up.

This powerful novel, a satire of the mental healthcare system, also became a multi-awarded film starring Jack Nicholson.

11
Alabama – To Kill a Mockingbird

Image: Brian Forsyth

Who could forget the story of Atticus Finch, the moral compass of Maycomb, Alabama? Harper Lee’s classic told from the perspective of young Scout Finch is a moving tale of justice and humanity.

Although Maycomb is fictional, this Pulitzer Prize-winning novel has enough renown to turn it into the most famous set in Alabama, even internationally.

12
New York - The Great Gatsby

Image: Billy Huynh

Surely New York state had many strong contenders —from Breakfast at Tiffany’s to The Catcher in the Rye . But the winner was F. Scott Fitzgerald's The Great Gatsby .

This iconic novel captures the glamour and excess of the Roaring Twenties, as well as a version of the American Dream gone awry. It’s not only New York’s most famous fiction , some have gone so far as to call it the quintessential American novel!

General General 5 min read

How did a slogan turn a fast-food order into a promise of total control?

Image: Sergiu Bretea

One of the world’s most famous slogans came from a death row sentence . Another arose from observing soldiers eat chocolate that wouldn’t melt during the Spanish Civil War. And one turned a fast-food order into a promise of total control. Check out these 10 slogans and the incredible secrets behind them.

1
I’m lovin’ it

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McDonald’s tapped into the 2003 zeitgeist with its slogan "I’m lovin’ it," one of its most enduring campaigns. It also has a catchy tune originally produced by Pharrell Williams, and Justin Timberlake was paid millions to sing the first radio edit and make it cool.

The catchphrase hits home because it focuses on happy emotions we can all relate to. The active grammar of "I’m lovin it", instead of the passive "I love it", implies an ongoing pleasurable experience, not just one isolated bite .

2
Just do it

Image: Robert Way

How many times have we renewed our New Year’s resolutions, promised to start going to the gym, or get outdoors as soon as spring arrives? But actualizing our ambitions isn't as easy as it sounds.

That’s exactly what Nike captured so well in its iconic slogan, "Just do it", because it motivates action, inspiring a resilient and go-getter attitude. But the origin story is darker than most people know. It was Gary Gilmore, a convicted murderer, who uttered the words "Let’s do it" before his execution in 1977 . Advertising executive Dan Weiden later said that that blunt line inspired the slogan.

3
Maybe she's born with it, maybe it's Maybelline

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It’s natural to wonder about the beauty secrets of celebs or people we know. They could be genetics, a healthy lifestyle, or a skin-care routine. Whatever it may be, when we admire someone’s look, we want to find out how they do it.

That’s why this slogan, introduced in the 1990s by the cosmetic brand, works so well. It cleverly leaves room for doubt: maybe it’s natural beauty, or maybe it’s the product . Either way, it connects directly to the desire for effortless, flawless beauty.

4
Think different

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Who hasn’t felt different at some point? And being different is often perceived as a negative. Apple flipped the idea, asserting that those who don’t fit in are the ones who change the world ; they are the true visionaries, the rebels and the geniuses.

This two-word slogan, "Think different", used by Apple from 2002 to 2007 and created by art director Craig Tanimoto, appeals not just to what you buy, but to who you become by buying it . The audacious campaign even invoked such history-making icons as Albert Einstein and Martin Luther King Jr. It’s also believed to be a response to IBM’s "Think," adding boldness by even breaking grammar rules (since "Think differently" would be technically correct).

5
Like a good neighbor, State Farm is there

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Have you ever run out of sugar and knocked on your neighbor's door? Or has a neighbor fed your cat when you’re away? At the end of the day, everyone wants a good neighbor .

State Farm, one of the largest insurance companies in the U.S., turned a faceless corporation into a helpful friend next door through this jingle, created by Barry Manilow in 1971. It is still widely used today, alongside the "Jake from State Farm" character.

6
Have it your way

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Wanting things our way is one of the most universal human desires. But from a young age, we’re taught the opposite: that not everything can go our way and we need to adapt.

Burger King promises the opposite: at this eatery, you can "Have it your way" . Introduced in 1974, it emphasizes customization by letting customers choose their toppings and make the burger their own; turning it into a promise of choice, like no pickles or extra sauce. Here, at least, buyers are the boss.

7
Built Ford Tough

Image: Jonathan Weiss

When it comes to vehicles, durability matters, especially over long distances, in tough conditions, and through unpredictable weather.

That’s why this slogan, introduced in 1979 for the Ford F-series, was so effective. It highlights endurance and reliability, while elevating the brand to a whole new level of toughness , asserting that Ford stands out from the rest.

8
Melts in your mouth, not in your hands

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Even if we’re not that hungry, thinking of our favorite treats can make our mouths water. This slogan is a good play on this reaction, although its origin is unexpected.

"Melts in your mouth, not in your hands" is the 1954 catchphrase promoting M&M’s candy-coated chocolates. The outer shell is what keeps it from melting, letting you enjoy it without the sticky mess. Reportedly, it was during the Spanish Civil War (1936 -1939) that the creator, Forrest Mars, saw soldiers eating a chocolate pellet that wouldn’t melt in the heat. In fact, during World War II, M&M’s were sold exclusively to the US military for this reason .

9
Don't leave home without it

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Getting ready to head out the door is no simple task. Even today, we double-check essentials like keys, wallets, and more.

American Express made a fantastic play on this in its 1975 slogan, first coined by advertising legend David Ogilvy for traveler's checks. Although at first glance it’s simple travel advice, it subtly suggests worldliness, wealth, safety, and security; ultimately making people feel that traveling without the card is simply a bad idea .

10
Can you hear me now?

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How many times have you asked this during a call, a Zoom, or a FaceTime? A bad connection leads to poor communication, and Verizon turned that frustration into a memorable message.

Launched in 2002, "Can you hear me now?" reminds us of all the times we’ve asked this question when trying to talk with someone, highlighting signal reliability over cheaper plans. The actor Paul Marcarelli was featured in various locations across the country yelling the question and, after a pause, saying, "Good" . The catchphrase and Marcarelli became so well known that people would shout it at him in real life, and, allegedly, even at his grandmother's funeral.

Geography Geography 4 min read

Explore USA!

National Parks 101: Learn how to make the most out of your next visit

Image: Kristina Wagner

The infinite generosity of America’s great outdoors is almost impossible to fully embrace. Its landscapes offer some of the most varied experiences available anywhere in the world, and the national parks are arguably the best places to explore them. These natural wonders draw huge crowds year after year, so some basic tips can help you make the most of your visit. Take a look at the following 15!

1
Choose your destination

Image: Annie Spratt

Unless they have a specific destination in mind, narrowing down the large list of national parks should be the first item on the list of any aspiring visitor. Fortunately, the National Park Service has a helpful section on its website called 'Find A Park,' which allows users to select a park from the list or search for parks by state, activity, or topic.

Once you've decided where you're headed, check for maps, calendars, directions, hiking trails, and operating hours. Additionally, when choosing your perfect destination, consider exploring some under-the-radar parks, which might offer more solitude and less crowded experiences.

2
Check the weather

Image: Inge Maria

Almost nobody wants to be caught off guard by rain when spending time outdoors. Therefore, always check the weather conditions in advance so you can prepare accordingly or reschedule if necessary.

Even if the weather seems favorable in the morning, a thunderstorm could roll in during the afternoon, so it’s best to be prepared.

3
Pack smart

Image: Alice Donovan Rouse

Life in nature is not the same as life in the city. As basic as that statement might seem to most, watching people attempt to hike through rocky trails in impractical footwear reminds us that perhaps it isn’t so obvious.

Therefore, when exploring nature, make sure to bring durable, comfortable gear . Essentials include hiking boots, sunscreen, waterproof jackets, and layered clothing. Even if you don't plan to be out for long, always bring essential supplies like a first aid kit, water, and snacks whenever you visit a national park.

4
Link parks together

Image: John Matychuk

Many parks in the U.S. are within a short driving distance of each other , so it is always a good idea to visit several national parks in the same area. This way, you’ll experience a bunch of different landscapes in one single trip.

5
Historic accommodations

Image: Igor Chitz

Many national parks have historic lodges within their grounds . Featuring natural materials and stunning designs, these accommodations offer a unique experience worth staying in for a night or two. Keep in mind that booking a room can be challenging, and availability may be limited.

6
Free nature

Image: Kalen Emsley

In a world where almost everything comes with a price, it’s refreshing to know that most national parks are free . And the ones that do, charge a modest fee, ranging from $5 to $35, which typically covers up to seven days for an entire carload of people.

7
Pets

Image: Jamie Street

Our furry friends aren’t always welcome in national parks. If you're traveling with pets, be sure to check the park’s policies. Many parks allow pets on leashes in certain areas , such as campgrounds, and some even offer kennels. However, it’s important to research this in advance.

8
Try to avoid peak seasons

Image: Sebastian Enrique

The summer months are typically the busiest time of year at national parks . Visiting popular parks during the off-season means fewer crowds and lower rates. October is considered an ideal time to visit most national parks, as it’s quieter and the weather is pleasant.

Even if you visit a national park during the high season, you can still avoid crowds by arriving early in the morning before most tourists or visiting in the middle of the week to avoid the weekend rush.

9
Tours and campground reservations

Image: Yuriy Rzhemovskiy

In the same vein as the peak season commentary, making tour and campground reservations is always a good idea. Accommodations tend to fill up early, but online reservations are easy to make . Booking in advance will ensure you get the accommodations and experiences you want.

10
Check out the visitor center

Image: Blake Wisz

While many people tend to pass by the visitor center kiosk without giving it a second glance, doing so at a national park can be a very useful stop. You can pick up maps, guides, and up-to-the-minute information on everything from road conditions to hiking trails, as well as learn about special programs offered at the park.

11
Ask the locals

Image: Taylor Flowe

Nobody knows more about the parks than the park rangers who work there every day. They are highly knowledgeable about everything there is to know about their park and are always ready to assist visitors in any way they can.

12
Keep your distance from animals

Image: Elizabeth Meyers

This should be a no-brainer, but it's worth repeating: be respectful of wild animals and keep your distance. The animals you may encounter in some national parks are not captive in a zoo. These animals are in their natural habitat and behave accordingly .

13
Respect nature

Image: harun asrori

Another simple tip: national parks are protected areas where the preservation of nature and entire ecosystems is critical. Therefore, it's essential to follow all park rules during your visit , including staying on designated trails, respecting wildlife, not littering, and being considerate of fellow travelers. This way, national parks will continue to thrive for generations to come.

14
Be mindful of campfires

Image: roya ann miller

Continuing with the obvious tips, we can't leave this one out: unattended campfires pose a serious threat. Help prevent forest fires by never lighting campfires in prohibited areas and always ensuring that authorized fires are properly extinguished.

15
Embrace the digital disconnect

Image: Philip Smart

National parks are places where visitors go to connect with nature, not with their cell phones. Besides, cell service in these areas is often limited. The last tip on this list is always an obvious one, at least for us: put your phone aside and experience the world with your own eyes , which have a much better quality than the best phone ever built.

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