1

Ford

Image: Ross Sokolovski

What is to say about Ford that hasn’t been said already? This omnipresent American car brand, founded by Henry Ford in 1903, is popularly known as the auto manufacturer responsible for putting America on wheels. Ford’s first car, the Model A , was assembled at a plant in Detroit.

The Model T was an affordable, reliable, and efficient vehicle . Within 10 years, half the cars in America were Model T’s. Ford created the world’s first moving assembly line for cars, which would change the industry forever. This invention allowed the company to produce one Model T in under thirty seconds.

2

Chevrolet

Image: Gary Sandoz

Another legendary brand, Chevrolet was founded in 1911, in Detroit, Michigan, by Louis Chevrolet and William C. Durant. Chevrolet introduced its first model, which was the Series C Classic Six and almost three thousand cars were sold the first year.

Chevrolet produced its one-millionth vehicle in the 1920s. In the late 1920s, Chevrolet surpassed Ford in sales, becoming the top seller of both cars and trucks. This position for first place went back and forth between the two brands over the years.

3

Jeep

Image: Kenny Eliason

A brand that was born strong, Jeep vehicles were first used in World War II as a reliable ride and then slowly made their way into the American non-military market. This brand is dubbed as a "Go anywhere, Do anything" kind of vehicle, owing to its sturdy frame and powerful engine.

Nowadays Jeep is popular among off-roaders and has several classic models in its roster, including the Wrangler, Cherokee, and Grand Cherokee, among others.

4

Dodge

Image: Dan Gold

Believe it or not, Dodge was a bicycle maker before being a car maker . The brand, established in 1900 dealt with bicycles in the first place and then started supplying car parts before deciding to get into the production of vehicles in 1914.

In the early 1920s, after the original founders passed away Chrysler bought the brand and continued producing successful cars, among them, the Ram, the Charger, the Caravan, and many others.

5

GMC

Image: todd kent

Another hugely successful American brand is GMC. The General Motor Truck Company came into existence in 1911. Over the years, the company started manufacturing large powerful vehicles including SUVs, vans, and a massive range of trucks. Popular GMC models include Acadia, Canyon, Sierra, Sienna, and Yukon among others.

6

Cadillac

Image: Sidney Pearce

The most famous luxury car in America, Cadillac owes its name to Antoine Laumet de La Mothe Cadillac, a French adventurer who discovered the city of Detroit. Believe it or not, passenger seats and an enclosed cabin were introduced for the very first time by Cadillac because, well, that was considered a luxury back then.

Some famous Cadillac car brands include the Camaro, Silverado, Tahoe, and Impala, among others.

7

Lincoln

Image: Arvin Dale

Other than Cadillac, most people would say Lincoln if asked for a luxury car brand, since this company is also a pioneer in this segment. This popular American car manufacturer started making luxury vehicles in 1917, at a time when the concept was not affordable for many.

Some classic Lincoln cars that are timeless to date include the Zephyr, the Town Car, the Mark LT, and the Navigator SUV. The latest SUVs popular among car enthusiasts include the Nautilus, MKC, Aviator, and Lincoln Corsair.

8

Tesla

Image: Tesla Fans Schweiz

Not many car brands have become so iconic in as few years as Tesla has and there is a simple reason for this: this American car brand revolutionized regular automobiles and made them electric . It had been done before, yes. But not with this level of success.

Tesla is a pioneer in reducing the carbon footprint of the environment with its electric vehicles. Many auto manufacturers are now following in Tesla’s footsteps. The revolutionary company unveiled its first creation called the Tesla Roadster in 2008.

9

Buick

Image: Mohammad Hoseini Rad

Buick is one of the oldest automobile brands in the world, having been founded in 1899. The company has a long history of producing high-quality, luxury, and performance-oriented vehicles and has been a part of General Motors since 1908.

In recent years, Buick has seen a decline in sales in the United States and has focused on the Chinese market where the brand has experienced success. Buick has shifted its focus towards producing more crossover and SUV models to meet the demand for larger vehicles in the current market.

10

Oldsmobile

Image: Hombre

Honoring its name, Oldsmobile, like the aforementioned Buick, was one of the oldest automobile brands in the United States, being founded in 1897. It initially gained popularity through innovations such as the first mass-produced car and the first automatic transmission.

In the mid-20th century, it was known for its performance and style, being a public favorite. However, by the late 1990s, Oldsmobile’s sales began to decline, leading to its discontinuation in 2004 as part of General Motors’ restructuring.

1

The spacesuit satellite

Image: Sieuwert Otterloo

Shoving an astronaut suit out of an airlock and into space might seem like a scene from a movie, but it really happened. In 2003, an empty spacesuit was thrown into space , nicknamed Ivan Ivanovitch (or Mr. Smith), stuffed with old clothes and a radio transmitter .

The idea was that old spacesuits could be used as satellites. SuitSat-1, as it was named, went on to spend several months in silent orbit before entering Earth's atmosphere and burning up on September 7, 2006.

2

The "invisible" gorilla

Image: Mike Arney

In this strange psychological experiment, researchers asked participants to watch a video of people passing a basketball and count how many passes were made. The catch was that, during the video, a person in a gorilla suit walked into the frame, stopped to pound its chest, and then walked out.

The study revealed a curious phenomenon known as "inattentional blindness": people were so focused on counting the passes that they failed to notice the gorilla .

3

Space spiders

Image: Vidar Nordli-Mathisen

In 2011, scientists sent two golden silk orb-weaver spiders on a 45-day trip aboard the ISS. They were kept in an adequate habitat, and both spiders adapted beautifully, continuing to spin their webs and hunt for food.

But not everything was normal. In microgravity, the spiders spun their webs differently —flatter and rounder—compared to the more three-dimensional, asymmetrical structures that orb-weavers spin on Earth.

4

Bitter fingernails

Image: Nick Karvounis

In 1942, a professor conducted an experiment with boys who had been diagnosed as chronic nail-biters. He used a phonograph with the recorded message " My fingernails taste bitter ," playing it over and over at night in the room where the boys slept.

At the end of the summer, the professor examined the boys' nails and concluded that 40% of them had kicked the habit.

5

Syrup swimming

Image: Arwin Neil Baichoo

In 2004, sixteen people with varying swimming skills swam in both a regular pool and a pool of guar syrup , which is twice as thick as water, for an experiment conducted by the University of Minnesota. The differences in their recorded times were negligible.

6

Bearcats and popcorn

Image: Corina Rainer

People encountering bearcats have noted that these animals smell like movie theater popcorn. A non-profit organization tested the bearcat's urine , and the results showed the presence of a chemical compound called 2-acetyl-1-pyrroline.

As it turns out, this is the same compound that gives popcorn its signature smell .

7

The 28-hour day

Image: Ocean Ng

Hoping to find out whether the 24-hour sleep-wake human rhythm was merely a habit, two scientists spent 32 days in a cave to avoid any external reference to day and night.

They tried out a 28-hour day, sleeping for 9 hours, working for 10 hours, and having 9 hours of leisure time . The younger scientist adapted within the first week, while the older one failed to adapt.

8

The fake doctor

Image: Hunters Race

A fake doctor delivered a lecture in 1970 to a crowd of assembled experts titled "Mathematical Game Theory as Applied to Physician Education." His performance impressed the audience so much that nobody noticed he was an actor who didn’t know anything about game theory.

The researchers behind the experiment wanted to find out if a great delivery technique could fool a group of experts—and it did.

9

The electric kite

Image: Brett Wharton

The most famous experiment on our list is also one of the strangest. In 1752, Benjamin Franklin flew a kite in a thunderstorm to demonstrate the electrical nature of lightning .

While many believe otherwise, no lightning hit the kite. Instead, ambient electrical charge moved through the hemp wire, and when Franklin touched the key attached to the wire, he felt a spark, thus proving the existence of such electricity.

10

Moon trees

Image: David Dibert

As we've learned, Americans like taking things to outer space and then bringing them right back. The Apollo 14 mission carried hundreds of tree seeds into space . These "moon trees" were then planted across the country by the US Forest Service.

Unsurprisingly, the trees grew just like any other tree of the same species.

1

Woolworth’s

Woolworth’s was the place to buy everything from school supplies and toys to household goods and candy—or even to grab lunch. The first store opened its doors in Lancaster, Pennsylvania, in 1879. It was a five-and-dime shop, and the chain soon became one of America’s most recognizable retail names, with over 3,000 stores nationwide at its peak. So, why did it disappear?

With the steady rise of suburban shopping centers and large discount stores, Woolworth’s couldn’t keep up and began a slow decline in the 1960s that culminated in 1997, when it closed its final stores for good.

2

A&P

A&P used to be the spot to get everyday groceries. It began as a tea and coffee business in 1859 and later evolved into one of America’s biggest supermarkets with more than 16,000 stores in the country at its peak. But despite pioneering high-volume retailing, A&P couldn’t stick around.

Over the decades, newer competitors entered the market, and grocery shopping became more and more competitive. Walmart, Target, Aldi, Whole Foods—A&P failed to adapt and filed for bankruptcy twice, first in 2010 and again in 2015, and finally shut down in November 2015.

3

Blockbuster

Blockbuster was the go-to for movie rentals . It dominated the market with 9,100 stores worldwide by 2004, about $6 billion in revenue, and thousands of movies to choose from—it was hard to imagine Blockbuster ever falling, but it did.

The rapid advancement of technology hit Blockbuster hard, with newer options like DVD-by-mail services, Redbox kiosks, and the final blow: streaming services like Netflix, Amazon Prime Video, Disney+, and more. All Blockbuster corporate-owned stores closed by January 2014; however, you can still visit one holdout location in Bend, Oregon.

4

Montgomery Ward

Long before Amazon, consumers could buy almost anything from Montgomery Ward from the comfort of their homes , and the company would ship it directly to them. It felt like online shopping before the internet. So why did it vanish?

To adapt to newer shopping habits, Montgomery Ward opened physical stores and started competing with brands like Sears; but once suburban malls and discount stores became widespread in the 1980s, Montgomery Ward couldn’t keep pace and eventually filed for bankruptcy in 1997 and again in 2001.

5

Circuit City

Circuit City started in 1949 and quickly became the source for TVs, stereos, VCRs, video games, and just about every kind of electronics , especially during the 1980s. The company continued growing by the early 2000s, expanding to more than 600 stores, though one controversial decision made it trip and fall.

Circuit City was already struggling to compete with Best Buy and Walmart. And in 2007, it replaced its commissioned sales staff with low-paid hourly workers, damaging customer service—often considered one of Circuit City’s biggest strategic mistakes. By March 2009, the chain was gone.

6

Caldor

There was a time when one trip to Caldor could cover almost everything on your shopping list. Founded in 1951, it became a major one-stop discount department store . By the 1990s, it had grown to more than 150 stores across New York, Connecticut, New Jersey, and Massachusetts, but in 1995 it filed for bankruptcy. What happened in between?

Big box stores like Walmart and Target were expanding rapidly, and Caldor simply fell behind as people moved toward newer retail formats that combined department stores and supermarkets. Plus, the company took on a lot of debt in 1991, which only made things worse. Caldor finally closed for good in 1999.

7

Borders

Borders is a reminder of a time when buying a book was an experience, rather than just clicking a few buttons online. It opened in 1971 and set itself apart from other modern bookstores. At Borders, you could spend an entire afternoon browsing not just books, but music and DVDs or even grabbing a coffee.

Around 2003–2004, Borders had more than 1,200 stores worldwide , but it failed to adapt to an inevitable growing trend: online book sales. Amazon eventually took over, and Borders couldn’t stay in the game, closing its final location in September 2011.

8

G.C. Murphy

Much like Woolworth’s, G.C. Murphy was a five-and-dime store that sold a little bit of everything and had lunch counters or snack bars where people would hang out. The company opened in 1906, and it operated more than 500 stores by 1976.

But once the traditional five-and-dime model came under pressure from discount giants, G.C. Murphy was forced to adapt. The chain did make some efforts and experimented with bigger stores and different formats, but it wasn’t enough, and G.C. Murphy filed for bankruptcy in 1985.

9

Zayre

Zayre entered the market in 1956 as a classic discount department store that looked more like a warehouse . It was a no-frills, self-service shopping experience with massive stores, wide-open interiors, and exposed ceilings where you could find lots of everyday items like clothing, household goods, or appliances at low prices.

While it was pretty successful, especially across the Northeast and Midwest, Zayre struggled to keep up with giants like Target. It tried to reinvent itself by founding TJ Maxx in 1977, but eventually sold the remaining Zayre stores to Ames in 1988, and the Zayre name vanished by 1990.

10

Service Merchandise

Service Merchandise was founded in 1934 and, unlike typical retail stores, it introduced a strange new concept called the " catalog showroom " in 1960, where display floors showcased single working samples of products, and the actual inventory was stored in an adjacent backroom warehouse. Customers would look at a catalog, place an order, and an employee would bring it to them.

The concept proved successful, and Service Merchandise operated more than 400 showrooms by the mid-1990s. But Service Merchandise’s model meant longer waiting times, and traditional discount stores began offering a faster and easier shopping experience. The company tried to modernize by introducing electronic inventory systems, but it didn’t work out. By 2002, Service Merchandise was gone.