1

Arnold Schwarzenegger’s triple career

Image: E R

Arnold Schwarzenegger lifted his way to bodybuilding fame, then jumped into blockbuster movies, and later into California politics. Each chapter looked completely different from the last, yet he tackled them with the same drive. Few Americans can say they succeeded in three major worlds.

2

Ronald Reagan’s journey from film to the White House

Image: Nathan DeFiesta

Long before he sat in the Oval Office, Ronald Reagan was a rising actor in Hollywood. His path from movie sets to politics took time, but he carried his communication skills with him. By the time he reached the presidency, he was already a familiar face to millions.

3

Robert De Niro’s taste for fine dining

Image: Jakub Dziubak

Robert De Niro made his name in gritty films, yet he had a soft spot for world-class sushi. His partnership with chef Nobu Matsuhisa created a restaurant brand recognized worldwide. The chain brought Japanese fusion to a huge audience and showed that De Niro’s instincts go far beyond Hollywood.

4

Serena Williams is sewing her own path

Image: Aleksandr Galichkin

Serena Williams is known for dominating tennis, but she also made a name for herself in fashion. Her line on HSN featured modern, easy-to-wear pieces that made it to New York Fashion Week. With guidance from industry legends, Serena proved she could design clothes with the same confidence she brings to the court.

5

George Clooney’s smooth move into spirits

Image: Max Böhme

George Clooney and his friend Rande Gerber loved tequila so much that they created their own. What started as a private passion soon turned into Casamigos , a top-shelf brand with awards, celebrity fans, and plenty of buzz. The duo went from movie sets to tasting rooms without missing a beat.

6

Magic Johnson’s winning streak off the court

Image: Adeolu Eletu

After lighting up the NBA, Magic Johnson built a powerhouse company focused on investing in underserved communities. His deals stretched from movie theaters to restaurants to major teams. His business success soon rivaled his days on the court, turning him into one of America’s most admired entrepreneurs.

7

Kate Hudson turns activewear into a powerhouse

Image: Lauren

Kate Hudson co-founded Fabletics and quickly tapped into a growing fitness fashion market. The brand became the fastest-growing label under its parent company, TechStyle Fashion Group, and expanded from online sales into plans for dozens of physical stores. Even with challenges surrounding its parent company, Fabletics kept gathering new fans.

8

Will Ferrell builds a comedy hub

Image: 0xk

Will Ferrell helped launch Funny or Die , a comedy site filled with sketches, celebrity appearances, and user videos. It became a big name in online humor and produced shows and specials that fans still talk about. Even through bumps in the road, the company stayed influential in the comedy world.

9

Martha Stewart reinvents herself

Image: Ella Jardim

Before becoming the queen of homemaking, Martha Stewart modeled professionally and worked as a stockbroker. She later blended her love of cooking, decorating, and organization into a full lifestyle brand. That leap turned her into one of the most recognizable names in American media.

10

Kevin Costner tackles ocean cleanup

Image: OCG Saving The Ocean

Kevin Costner’s big career twist came after an oil spill caught his attention. He invested in technology that could separate oil from water and pushed the idea forward for years. When the Gulf of Mexico spill happened, BP bought dozens of its machines to help with the cleanup. His invention pulled in millions and showed a surprising side of the movie star.

1

Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2

ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3

Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4

Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5

Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6

Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7

Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8

Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9

AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10

Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

1

Appalachian Trail, Shenandoah National Park, Virginia

Image: Wes Hicks

Yes, the entire Appalachian Trail is extremely long. Actually, it is over 2,190 miles long. But, the Shenandoah National Park, 75 miles from Washington, D.C., has over 500 miles of hiking trails, including more than 100 miles of the Appalachian Trail ; You can tackle a small section in a day’s hike.

The park is the perfect place to explore the great outdoors in Virginia and it consists of 200,000 acres of protected land that are home to animals like deer and songbirds.

2

Burroughs Mountain Trail, Mount Rainier National Park, Washington

Image: Scott Longerbeam

More than 260 miles of maintained trails lead visitors through peaceful old-growth forests, river valleys, and subalpine meadows on the Mount Rainier National Park in Washington state.

The park is home to one of the most iconic mountains in the world: Mount Rainier rises 14,410 feet above sea level straight into the clouds. Check out the Burroughs Mountain Trail for stunning views of mountain peaks and the alpine landscape.

3

Rim Trail, Bryce Canyon National Park, Utah

Image: Tim Golder

Bryce Canyon National Park in Utah is home to the largest collection of odd-shaped pillars of rock left standing from the forces of erosion, known as hoodoos. Many of them can be viewed from the 5.5-mile Rim Trail .

The park also offers hikes for all levels, including backcountry options for those looking for a little added adventure and guided Full Moon Hikes for night-owl explorers.

4

Upper Emerald Pools Trail, Zion National Park, Utah

Image: Jamie Hagan

A park filled with hiking trails for all experience levels, Zion National Park, Utah's first national park , is famous for its massive cream, pink, and red sandstone cliffs, and freestanding arches.

Hikers should attempt to visit at sunrise and sunset to enjoy the breathtaking views of sunlight splashing off the cliffs and into the rivers below. And if it is an approachable trail they’re looking for, the Upper Emerald Pools Trail is an easy hike leading to sparkling waterfalls.

5

Grinnell Glacier Trail, Glacier National Park, Montana

Image: Aaron Clinard

Over 700 miles of hiking trails, including more than a dozen options around the Many Glacier area , like the popular Grinnell Glacier Trail , can be found at the Glacier National Park.

Lucky visitors can spot some of the park's varied wildlife, including 71 species of mammals, from the tiny pygmy shrew to one of the largest remaining grizzly bear populations in the country.

6

Charlies Bunion Hike, Great Smoky Mountains National Park, Tennessee and North Carolina

Image: Leslie Cross

The Great Smoky Mountains are world-renowned for its animal and plant life diversity, as well as for its miles of official and backcountry trails with views of waterfalls and old-growth forests.

The Great Smoky Mountains National Park spreads across two states and offers plenty of activities for hikers. For a particularly breathtaking vista, hike to Charlies Bunion, a popular outcropping along the Appalachian Trail.

7

Billy Goat Trail, Chesapeake and Ohio Canal National Historical Park, Maryland

Image: Eduardo Gutierrez

Considered a moderate-difficulty trail, Maryland's Billy Goat Trail has three sections totaling eight miles, though portions are strenuous and challenging . Outdoor enthusiasts can experience the raging Potomac River and the rocky crags of Great Falls. The hike is very popular, so early hours are advisable to beat the crowds.

8

Chautauqua Trail, Chautauqua Park, Colorado

Image: Leslie Cross

An old park, Chautauqua Park in Boulder, Colorado, has been around since 1898. The 80-acre park has miles of hiking, much of which are uphill . But there are less strenuous hikes, too, like the Chautauqua Trail, which offers views of the Flatiron mountains and Boulder.

9

Canyon to Rim Loop, Smith Rock State Park, Oregon

Image: Alex Diaz

Hikers of every level can find an appropriate trail at Smith Rock State Park, in Oregon. These vary in length and difficulty, but they all offer beautiful views of the Central Oregon landscape**.**

The park offers hundreds of miles of hiking and biking trails, and visitors may spot golden eagles, prairie falcons, river otters, and beavers throughout the day.

10

Petroglyph Wall Trail, Red Rock Canyon National Conservation Area, Nevada

Image: Kristin Melville

As visitors to the Red Rock Canyon National Conservation Area can testify, not all short-distance hikes are the same. Many are labeled difficult, and it can take four to five hours to complete a five-mile hike.

Along the different routes, desert wildlife can be spotted, including lizards, toads, and hawks. One of the park's most beginner-friendly hikes is the 0.2-mile Petroglyph Wall Trail , where centuries-old rock art can be appreciated.