Culture Culture 5 min read

VERY IMPORTANT PEOPLE

10 Americans Who Made It to TIME’s “Person of the Year”

Image: Japheth Mast/DESIGNECOLOGIST

Ever since its beginning, the American magazine TIME has taken it upon itself to honor a "Person of the Year". This prestigious title isn’t just for individuals, it can also recognize objects, ideas, or people who have "for better or for worse influenced the events of one year."

Until 1999, the title was actually "Man or Woman of the Year," and the tradition started back in 1927 when TIME editors, facing a series of slow new days before New Year’s, decided to reflect on the year’s most influential newsmakers. From Obama to Taylor Swift, many Americans have been honored.

In this article, we will go through a list of ten Americans who have also claimed this honor , showcasing their contributions and elevating American pride to new heights.

1
Mark Zuckerberg

Image: Kenny Eliason

Mark, the co-founder and CEO of Facebook, was named TIME’s Person of the Year in 2010. He earned this honor for his remarkable influence on the social networking landscape and the way people connect online.

At just 26 years of age, Zuckerberg forever changed communication , with Facebook amassing over 500 million users worldwide!

TIME recognized him not only for his technological innovation but also for his role in reshaping social interaction and the digital economy. His vision and impact extended beyond technology, influencing politics, business, and society at large. He quite deserved the recognition, didn’t he?

2
Barack Obama

Image: History in HD

The 44th president of the United States was named Person of the Year not once, but twice! His first recognition came as he made history by becoming the first African American president , symbolizing a profound change and a hopeful future for many Americans. Obama’s message of "hope and change" resonated globally.

The second time, in 2012, he won the recognition as we secured a second term in office . His presidency was marked by significant accomplishments, including the passage of the Affordable Care Act. Both titles reflect his impact and influence on the American people.

3
Jeff Bezos

Image: Christian Wiediger

The founder and CEO of Amazon was named TIME’s Person of the Year in 1999 . He was recognized for his groundbreaking work in e-commerce, transforming Amazon from an online bookstore into a global retail powerhouse. Under his leadership, Amazon revolutionized the way people shop , setting new standards for convenience and customer service.

TIME acknowledged Bezos for his visionary approach and relentless drive, which significantly impacted the retail industry and consumer behavior. His innovative strategies and focus on long-term growth positioned Amazon as the leader in the digital economy it is today.

4
Wallis Simpson

Image: Annie Spratt

TIME’s recognition was not always about diplomacy, politics, or innovation: Love and drama were also acknowledged. Wallis Simpson was an American socialite and she was named TIME’s Person of the Year in 1936 for her role in one of the most dramatic love stories of the 20th century, which led to the abdication of King Edward VIII of the United Kingdom. Edward’s decision to relinquish the throne to marry Wallis, a twice-divorced American, rocked the British monarchy and captivated the world.

TIME honored Simpson not just for her personal story, but for the profound political and social impact her relationship with Edward had on the era . Even if the British monarchy didn’t think alike!

5
The Good Samaritans

Image: Katt Yukawa

2005 was one of those years when the title "Person of the Year" wasn’t enough. Back then, three people collectively known as The Good Samaritans were named "Persons of the Year," and two of them were American.

We are talking about Bill Gates, Melinda Gates, and Bono who was also part of the group. Bill and Melinda Gates, through their foundation, had been tackling major global health issues, such as eradicating diseases and improving education worldwide . Bono, the U2 frontman, was recognized for his activism in fighting poverty and HIV/AIDS, particularly in Africa, using his fame to advocate for social justice.

Their significant contributions led to improving lives and addressing critical global challenges and exemplified the power of using wealth and influence for the greater good.

6
Ted Turner

Image: Rubaitul Azad

Ted Turner is a visionary media entrepreneur, and he was named Man of the Year in 1991. He earned this distinction for his transformative impact on the media landscape, most notably through the creation of CNN, the world’s first 24-hour news network .

Turner's innovative concept forever changed how people access news, ensuring that information is available at any hour. His approach redefined television journalism and set new standards for news delivery globally.

Beyond his media ventures, Turner's dedication to philanthropy and environmental causes further demonstrated his commitment to positive change. TIME recognized Turner not just for his media achievements, but also for his broader societal contributions .

7
American Women

Image: Jen Theodore

That’s right, there was one time when the influential group was so big, that they had to honor a whole gender. In 1975, American Women collectively were named TIME’s Person of the Year. This landmark recognition celebrated the influence women had in several aspects, including politics, business, and social movements. The honor was a tribute to the growing momentum of the women's liberation movement, which was challenging traditional gender roles and advocating for equal rights.

TIME’s goal was to highlight the diverse achievements of women across the nation, from l eaders in government to activists fighting for justice and gender equality. This selection acknowledged the key role women played in shaping the country’s cultural and political landscape during a transformative period.

8
John F. Kennedy

Image: History in HD

Most Presidents of the United States were honored with the title of Person of the Year and Kennedy was not the exception. As the 35th president, he was awarded the title in 1961 due to his inspiring leadership and vision during a crucial time in American history.

His charisma, youthful energy, and policies resonated with a nation that was ready for a change .

The recognition came not only for his political achievements but also for his ability to energize the American spirit. Kennedy’s legacy continues to influence American politics and culture today so the recognition was just one more testament to his powerful impact.

9
David Ho

Image: Marcelo Leal

In 1996, Dr. David Ho, an influential Taiwanese-American AIDS researcher, was granted this recognition due to his groundbreaking work on the human immunodeficiency virus (HIV) which helped the medical community understand and treat AIDS. His extensive investigation led to the development of highly active antiretroviral therapy (HAART).

His findings meant giving patients the possibility of living a quality life through treatment for a chronic condition instead of a fatal disease.

Dr. Ho’s dedication and scientific advancements have had a profound impact on public health and this recognition acknowledged the importance of scientific innovations in addressing global health crises.

10
Taylor Swift

Image: Rosa Rafael

This article ends with TIME’s most recent "Person of the Year." Taylor Swift is a 34 American singer-songwriter who was given the title in December 2023.

During that year, Swift broke quite literally all the records: The most streamed album, the highest-grossing world tour, the biggest-selling record of the year, and more. Taylor Swift was granted the title because it became a whole phenomenon. It was the first person in the arts to be recognized with this title.

Whatever country she visited with The Eras Tour the local economy went crazy, not to mention the fans. Her music has inspired millions of people around the world, deeply influencing cultures, economies, and more on her way.

General General 4 min read

Have your cake and eat it too!

Beyond American Pie: these local desserts are worth trying!

Image: Kenrick Mills

Americans have a sweet tooth that has led to the creation of some of the most delicious desserts in the world. And yes, while the American pie reigns supreme when it comes to pointing a national favorite, there are many other contenders that are nearly as popular as this classic apple treat. The following ten desserts offer just a small taste of the rich American cookbook, yet they manage to represent quite well the sweet cravings preferred in this country. If you haven’t tried some of these, we encourage you to give them a taste—they’re all delicious!

1
Cobbler

Image: Enrique Briseno

What’s not to love about a cobbler? It’s the perfect mix between tart and sweet. The popular choices include peach, apple, and blueberry, but other fruits like pears, and rhubarb, also make great options.

This popular dessert can range from tart to sweet depending on how much sugar is added to the fruit. Cobblers vary from more cake-like to crunchy, especially with the addition of oats for texture instead of flour.

2
Cheesecake

Image: Kelsey Todd

All hail the cheesecake! This amazing dessert comes in many varieties and flavors, from rich double chocolate decadence to fluffier and fruitier options . The cheesecake base also pairs wonderfully with other sweet treats, like brownies and pies, for extra richness.

While it may seem like a very contemporary dessert, the first cheesecakes were created as early as the 5th century B.C. on the Greek island of Samos, where a dessert was created from cheese, honey, and nuts.

3
Banana Pudding

Image: Nicole Winchel Brayton

Few fruits are better companions to creamy desserts than bananas. Their texture and sweetness blend perfectly with many other ingredients. The Banana Pudding is a layered mix of creamy banana custard, fresh bananas, wafer cookies, and whipped cream —a fluffy, chilled delight straight from the icebox.

The recipe for banana pudding first appeared in Good Housekeeping in 1888 and has been a beloved classic ever since, with good reason.

4
S’mores

Image: Jessica Ruscello

This quintessential camping dessert is a truly American creation. The simple concept of graham crackers, toasted marshmallows, and chocolate has become home to a variety of innovations, including the addition of peanut butter, caramel, and other ingredients.

The recipe for s’mores first appeared in a cookbook in the 1920s, when it was already gaining popularity among campers in the Boy Scouts and Girl Scouts of America. And if you’re nowhere near a campfire, you can make this classic treat in your own oven at home.

5
Lemon Squares

Image: Elena Kloppenburg

This yellow cousin of the brownie (more on that later) is perfect for anyone who loves tart and flaky treats. The most successful recipes include a buttery shortbread crust, a layer of deliciously tangy lemon curd, and a light dusting of powdered sugar.

Chilled in the fridge, lemon squares make an ideal summertime dessert to savor when the heat is overwhelming.

6
Frozen custard

Image: Tim Mossholder

Everybody knows custard, right? And, as tasty as it is, frozen custard is—even better for many people. This gourmet ice cream treat, made with eggs, cream, and sugar is specially celebrated in Milwaukee, Wisconsin—the so-called "Custard Capital of the World"—where it's sold more than anywhere else around the globe.

Because it contains much less air than other similar treats, frozen custard is thick, dense, and packed with flavor.

7
Key lime pie

Image: Nathan Lemon

Who doesn’t love key lime pie? This sweet and sour dessert originates from the Florida Keys. It consists of Key lime juice, condensed milk, and eggs, mixed into a creamy custard. The custard is poured into a buttery crust made from graham crackers and topped with sweet whipped cream. The acidic flavors of the limes provide a perfect contrast to the sweetness of the sugar and cream.

8
Gooey Butter Cake

Image: Olga Petnyunene

Gooey butter cake is an accurately descriptive name for this treat, a hallmark of the city of St. Louis. It’s a flat, dense cake made from wheat flour, butter, sugar, and eggs . The cake is traditionally garnished with powdered sugar and sometimes a few raspberries.

Sweet, rich, and firm, gooey butter cake was created in the 1930s by a baker who, while attempting to make a standard yellow cake, accidentally added too much sugar, butter, or shortening. Rather than discard the gooey, sticky batter, he decided to sell it—and customers couldn’t get enough.

9
Beignets

Image: Keesha's Kitchen

While this dish originated in France, America has made it its own. Beignets are squares of deep-fried pastry dough sprinkled with powdered sugar and traditionally served hot . These days, beignets are most commonly associated with the French Quarter of New Orleans, where they were declared the official state donut in 1986. These treats are often enjoyed alongside chocolate milk or café au lait.

10
Brownies

Image: NordWood Themes

Last but not least, another American favorite makes its entrance. These small chocolate cakes come in various forms, from thicker, fudge-like brownies to lighter, fluffier versions. Brownies are also perfect for pairing with other popular desserts, like ice cream and caramel sauce, and can include nuts or frosting. There’s even a "blonde" variation!

Brownies hold a special place in American culture, often associated with home-baked goods, school bake sales, and family gatherings. Everyone has a favorite type of brownie. What’s yours?

General General 4 min read

What does your license plate say about you?

License plate poetry: we decoded 10 famous phrases across America

Image: Malcolm Garret / John-Mark Smith

Since some aspects and parts of license plates are customizable, they are not just about vehicle identification; they are also about who we are. With colors, pictures, phrases, and more, license plates express feelings and opinions that represent the driver’s ideas on the road. Most states offer at least a couple of mottos for vehicle owners to choose from: the state’s official or unofficial nicknames. Below, you will find ten of these license plate mottos and their origins. Have you seen any of these before?

1
Taxation without representation - District of Columbia

Image: Jen Theodore

The DMV in Washington, D.C., has featured "Taxation Without Representation" on the city's license plates since the late 1990s. This is because people living in D.C. don't have a voting representative in Congress , so, yes, they're taxed without representation.

The reason for this dates back to when the Founders of the country decided that the yet-to-be-built Federal City, located on the Potomac, would operate above and beyond any regional, state, or city politics, remaining completely neutral regarding the laws being created. Therefore, there is no representative in Congress.

2
The Last Frontier - Alaska

Image: Elijah Macleod

There is not much mystery as to why license plates in Alaska feature the nickname "The Last Frontier." Once, the frontier was the continental West. Once the West was won, Alaska became the last frontier.

Along with this nickname, the license plate also features a flag with stars, which represent the Big Dipper and Polaris (the North Star). They respectively symbolize strength and Alaska's northern location.

3
Constitution State - Connecticut

Image: Davlat Radjabov

While some people might think that the nickname showcased on the Connecticut license plates is about the document that laid the groundwork for American democracy, the truth is different.

"The Constitution State" in this case refers to a set of local government rules from around the year 1639, called the Fundamental Orders. Similar? Yes, but not the same.

4
The First State - Delaware

Image: Liam Matthews

"The First State," the nickname showcased on Delaware’s license plates, references a fact that the state is proud to boast— as it should: it was the first state to ratify the US Constitution before any other state on December 7, 1787.

The nickname wasn't official until a first-grade class made the suggestion in 2002. As it sometimes happens, kids get it before everybody else.

5
Land of Lincoln - Illinois

Image: Richard Hedrick

Another proud statement showcased on the state’s license plates is printed on every Illinois plate: "Land of Lincoln" refers to the fact that, even though he was born in Kentucky, Honest Abe lived in the state capital, Springfield, from 1837 to 1861.

The 1954 plates were the first to feature this nickname, which continues to be used today.

6
The Crossroads of America - Indiana

Image: Tracy Adams

The state of Indiana has numerous interstates crossing its borders, namely I-65, I-69, I-70, and I-74 , and the nickname on its license plate is a direct reference to this. Actually, as it happens in many instances, this nickname is the state’s motto, which became official in 1937.

The current plate design, which features one of the covered bridges the state is known for, is a little cartoonish but has more character.

7
Sportsman’s Paradise - Louisiana

Image: Tim Mossholder

Some states have had the clever idea of advertising and promoting their features on their license plates. Cars bearing these signs travel all over the country, making them a perfect advertising vessel.

Such is the case for Louisiana, which is a region abundant with spots to fish and hunt . Its license plate is inscribed with one of the state’s nicknames: "Sportsman’s Paradise."

8
Support Wildlife - Maine

Image: Ashes Sitoula

Another state that attracts visitors with its natural diversity and makes good use of its license plates to promote this is Maine, with its "Support Wildlife" plate. This slogan not only invites people to visit but also advocates for environmental protection. This double function is a great use of space and resources, and it should be copied by other states’ license plates.

9
The Spirit of America - Massachusetts

Image: Beng Ragon

If there is no space for the full motto, why not go with an abbreviation, right? At least that was the reasoning for the good people of Massachusetts. Along with a patriotic color scheme, Massachusetts's license plate features the slogan "The Spirit of America." The phrase is a shortened version of the state's former motto: "The Spirit of Massachusetts is the Spirit of America."

10
Unbridled Spirit - Kentucky

Image: Jen Theodore

The last entry on our list goes to Kentucky and its poetic motto proudly showcased on its license plates. According to local authorities, " Kentucky is a place where spirits are free to soar and big dreams can be fulfilled . We relish competition and cherish our champions for their willingness to push beyond conventional boundaries to reach new heights of success."

In any case, this beautiful statement adorns the license plates of many Kentuckians.

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