History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

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Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

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Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

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Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

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Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

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Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

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FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

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Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

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Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

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Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

General General 4 min read

America’s favorite

Is your dog on this list? America's 10 favorite breeds

Image: Joel J. Martínez

According to recent statistics, about 66% of American homes have a pet, and dogs are the clear favorite. How popular are they? It turns out that 65 million US households own at least one dog. So which breeds top the list? Which ones claim the crown as the most chosen in American homes? Join us to see if your favorite breed makes the ranking.

1
French Bulldog

Image: Karsten Winegeart

The French Bulldog has held the title of the most popular dog breed in the US since 2022. Their friendly and adaptable nature, combined with their small size, makes them perfect companions for people living in apartments or smaller homes. They may snore a little when they sleep, but that only makes them even cuter.

Just be cautious around water. Despite their bold personalities, French Bulldogs are not strong swimmers. So it’s important to supervise them closely near pools, fountains, or any other body of water.

2
Labrador Retriever

Image: Grant Durr

In second place, we have the beloved Labrador Retrievers, who were surpassed by French Bulldogs only in 2022. For more than three decades, the sweet Labrador was America’s favorite dog, and for good reason.

Known for their outgoing and gentle temperament, they get along wonderfully with adults, children, and even other animals. Their intelligence and sensitivity also help them stand out not only as loyal family pets and hunting companions, but also as therapy and service dogs.

3
Golden Retriever

Image: Taylor Sondgeroth

Right behind Labradors are Golden Retrievers, the good guys of the neighborhood. With their warm temperament and endless energy, they’ve earned the number three spot among the most popular breeds. Often described as "people pleasers," Goldens are more than just obedient; they’re quick learners who are always eager to join you on any adventure.

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German Shepherd

Image: Steve Smith

Fourth on the list are German Shepherds, elegant, impressive dogs renowned for their loyalty, intelligence, and ability to learn quickly. Unlike Labradors and Golden Retrievers, however, they often have a more serious image, largely because they’re commonly associated with police work, search and rescue, and service roles. Naturally protective, they tend to be reserved at first but become affectionate with those they trust.

Do you remember Rin Tin Tin? He was a great example of the breed and helped bring German Shepherds to worldwide fame.

5
Poodle

Image: Steven Van Elk

It’s hard to write a paragraph about Poodles, not because we don’t have anything to say, but because it’s easy to be distracted by all that cuteness. Ranked fifth among the most popular breeds, Poodles also rank among the most intelligent dogs in the world. Their extraordinary smarts and enthusiasm to learn come from their history as skilled hunting dogs and even circus performers. Thanks to their obedience, agility, and strong bond with people, they continue to hold a top spot among America’s favorite breeds.

6
Dachshund

Image: Christopher Cassidy

In sixth place are the adorable Dachshunds. Famous for their long bodies, short legs, and big personalities, these dogs weren’t in the top rankings a decade ago. Many believe their surge in popularity has been fueled in part by viral internet videos showcasing their charm and humor. But don’t let their small size fool you: Dachshunds may be small, but their deep, bold bark makes them sound much bigger than they really are.

7
Beagle

Image: Marcus Wallis

Beagles come in seventh place, though if there were a contest for best ears, they’d surely take first. They’re loved not only for their adorable looks but also for their intelligence and, above all, their extraordinary sense of smell. Originally bred as rabbit-hunting hounds, Beagles have a highly efficient nose and a powerful tracking instinct.

8
Rottweiler

Image: Joash Viriah

With their striking appearance and muscled bodies, Rottweilers naturally command respect. Known for their loyalty and strong protective instincts, Rottweilers are a favorite among families who have enough space for these large, energetic dogs.

Did you know they’re considered one of the oldest surviving dog breeds? It’s true! Their ancestors are believed to have accompanied the legions of the ancient Roman Empire, where they were used to herd and guard livestock.

9
Bulldog

Image: Sébastien Lavalaye

They may have a grumpy look, but Bulldogs are incredibly sweet and calm. Ranked number nine on the list, this lovable breed is a great choice for anyone looking for a dog that easily adapts to their home and lifestyle. While they’re not exactly lazy, Bulldogs do enjoy taking plenty of breaks and conserving their energy, often choosing a cozy spot on the couch over a run around the block. Plus, with those funny faces, you’ll never run out of excellent pictures.

10
German Shorthaired Pointer

Image: Marie-Pier Fillion

Last on this list, but still among the most popular breeds in the country, the German Shorthaired Pointer is admired for its elegance and presence. Originally bred in Germany as versatile hunting dogs, this breed excels at pointing, retrieving, and tracking. With their boundless energy, German Shorthaired Pointers are best suited to homes with plenty of outdoor space, as their athletic build and enthusiasm also help them shine in a wide range of dog sports.

General General 4 min read

Embracing our multilingual nation

Do you know what is the second most spoken language in the United States?

Image: Houcine Ncib

In the United States, the number of people who speak a language other than English at home has nearly tripled over the last three decades, increasing from 23.1 million to 67.8 million. According to the 2019 American Community Survey by the Census Bureau, more than 350 languages are spoken across the country , making it one of the world's most linguistically diverse nations. In this article, we’ll explore the 12 most spoken languages in the United States. Can you guess how the rankings go?

1
12. Portuguese

Image: Etienne Girardet

Today, there are over 845,000 Portuguese speakers in the United States, making it the 12th most spoken language after English.

The Portuguese-speaking community is composed of immigrants from both Portugal and Brazil. Since the 1960s, many Portuguese immigrants have settled along the coast of Massachusetts, where they could continue their traditional fishing activities. Besides Massachusetts, Portuguese is most commonly spoken in Connecticut, Rhode Island, and Utah.

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11. Hindi

Image: Rohan Solankurkar

Hindi is the most widely spoken Indian language in the United States, with more than 890,000 people speaking it . Hindi belongs to the Indo-European language family and has been included on the U.S. State Department's list of critical languages due to strategic commercial interests in South Asia.

Hindi-speaking Indians began immigrating to North America in the early 19th century. The community has primarily settled in large cities such as New York City, Washington D.C., San Francisco, Los Angeles, and Chicago.

3
10. Russian

Image: Tessakay

There are currently almost 950,000 Russian speakers in the United States. Did you know that Russian is one of the two official languages aboard the International Space Station? NASA astronauts typically take Russian language courses to communicate with their Russian counterparts.

Another well-known Russian-speaking community is in New York's Brighton Beach neighborhood, often referred to as "Little Odessa." Cultural events, festivals, and markets featuring traditional Russian foods, music, and crafts are common sights here. Los Angeles is another city where Russian is regularly used.

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9. Korean

Image: 昆 阿

Over the past few decades, the number of Korean speakers in the United States has grown significantly, with nearly 1,100,000 people now speaking Korean .

Los Angeles is home to the largest Koreatown in the country, and many residents in other major cities speak Korean at home, helping to maintain and promote the heritage of this Asian culture in the United States.

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8. Arabic

Image: Rawan Yasser

With more than 1.2 million speakers, Arabic is the eighth most spoken language in our country.

Arabic is spoken in immigrant communities from countries such as Egypt, Lebanon, Syria, Iraq, and Yemen. These communities are most prominent in states like California, New York, and Michigan, where Arabic is commonly heard in homes and community centers.

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7. German

Image: FotosFuerBlogger

German is widely spoken in states with high populations of German ancestry, such as Pennsylvania, Wisconsin, and Texas. When including Yiddish, Pennsylvania Dutch, and other West Germanic languages, there are over 1,450,000 German speakers in the United States.

Cities like Fredericksburg and New Braunfels, Texas, were founded by German immigrants and continue to celebrate their heritage with festivals such as Oktoberfest. In Pennsylvania, a large number of Pennsylvania Dutch speakers—predominantly among the Amish and Mennonite communities—speak this German dialect, which is not, as one might expect, Dutch.

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6. Vietnamese

Image: Huynh Van

The number of Vietnamese speakers in the United States is similar to that of the previous language on this list, with more than 1.5 million people speaking the language of this Southeast Asian country.

In recent decades, the number of Vietnamese immigrants has been increasing exponentially. Most have settled in California, followed by Texas, Florida, Washington, and Georgia.

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5. Tagalog

Image: Emmanuel Nicolas Jr.

Despite being the fifth most spoken language in the United States, Tagalog is often overlooked. For those who have never heard of it, Tagalog is one of the official languages of the Philippines.

A significant number of Filipino immigrants have settled in the United States since the early 19th century. According to the U.S. Census Bureau, there are currently more than 1.7 million Tagalog speakers . Thirty-eight percent of Filipinos in the United States live in California, with relatively large concentrations also in Hawaii and Texas.

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4. French

Image: Erik Mclean

If we include Patois, Cajun, Haitian, and Louisiana Creole—a hybrid of French and various African languages—French is the fourth most widely spoken language in the United States.

The French influence, which dates back to the 17th century, is evident in a wide variety of American English words and phrases. Today, there are nearly 2.1 million French speakers in the country.

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3. Chinese

Image: 五玄土 ORIENTO

The Chinese language, including its different variants such as Mandarin, Cantonese, and Hokkien, contributes significantly to the cultural diversity of the United States. Although the gap between the second and third most spoken languages in the country is considerable, the number of people who speak Chinese is still representative.

With approximately 3.5 million Chinese speakers across the country, the greatest influence of this culture can be found in states with the highest concentrations of Chinese immigrants, such as New York and California.

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2. Spanish

Image: Leeloo The First

Spanish is the second most spoken language in the United States and one of the fastest-growing languages in the country. This is no surprise, as approximately 19% of the total population is of Hispanic origin.

According to the U.S. Census Bureau, more than 40 million people speak Spanish in addition to English in the United States. Hispanic communities are found throughout the nation, with the largest concentrations in California, Texas, Florida, and New York.

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1. English

Image: Wilhelm Gunkel

Although it is not surprising that English is the most widely spoken language in the United States, it is still not recognized as an official language. However, more than half of the 50 states have passed laws granting it official language status.

English speakers make up a large percentage of the U.S. population, with approximately 78 percent speaking only English . American English is also incredibly rich, composed of dozens of regional dialects with distinct grammar, vocabulary, and pronunciation.

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