History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

General General 6 min read

Don’t break the law

Home haircuts are technically a felony, and so are all these small things

Image: Michał Jakubowski

Maybe you think of yourself as a law-abiding citizen who stays on the straight and narrow, but the truth is that the American legal system is full of weird rules that might catch you off guard. From honking without a real reason to cutting your partner’s hair, there are dozens of little things we do every day that could be considered a felony . Most of these laws were written a long time ago with good intentions, but they seem somewhat outdated today. Join us as we learn these offenses that could make an "outlaw" out of any common citizen.

1
Being annoying

Image: Andre Hunter

We all have bad days where our mood goes south, but in Florida, you’d better keep those frustrations to yourself . Ever since 1832, the Sunshine State has had a broad nuisance statute that classifies anything that "annoys the community, injures public health, or corrupts public morals" as a second-degree misdemeanor. Of course, the law was intended to address community hazards like toxic waste disposal or unsafe buildings. Modern enforcement targets environmental hazards and serious health violations. Personal annoyances are off-limits, since what qualifies as "annoying" is completely subjective.

2
Honking with no purpose

Image: Hitanshu Patel

We’ve all used our car horn to wave at a neighbor or used it to vent a little frustration in traffic. However, in New Jersey, according to their traffic code, your horn is legally reserved for safety warnings only . In this state, using it for any non-emergency reason is technically a traffic violation since 1968. Unless you are trying to prevent a fender-bender or warn a distracted driver, it is best to keep your hands off the steering wheel's center and just give a friendly wave instead.

3
Dangling car decorations

Image: Daniel Hobiera

If you have a pine-scented air freshener or a set of graduation tassels swinging from your rearview mirror, you might be looking at a ticket in some states. Laws vary across the country, but for example, in California, the law states that there cannot be anything obstructing the view through the windshield or side window . This rule is part of the California Vehicle Code, enforced in 1959. In Texas, the regulation is similar according to the state Transportation Code, and Minnesota, in turn, has had a law since 1957 making it strictly illegal to hang anything from the mirror. Nobody has anything against a nice-smelling car or a beautiful lucky charm, but when they obstruct your view , that’s a problem for everyone on the road.

4
Handling a stranger’s mail

Image: sue hughes

It’s not unusual to find a stack of letters addressed to the person who lived in your house three years ago, right? Now, your first instinct might be to toss it in the bin . Believe it or not, that’s a big no-no since 1948, clearly stated in the U.S. Code. Tossing out mail intended for someone else into the garbage is considered a federal felony, and penalties can be severe, including up to five years in federal prison and fines up to $250,000. The proper way to proceed is to write "refused" or "return to sender" on the envelope and let the post office take it from there.

5
Forgetting to tell the DMV you moved

Image: Erik Mclean

Life gets busy and messy when you move to a new house, so it’s easy for updating your driver's license to fall to the bottom of the to-do list. However, in most states, you are legally required to notify the DMV of your change of address within a very short window, usually ten to thirty days . In California, for example, you must do this within ten days. If you get pulled over and your license doesn't match your current address, you could get a fine. Time really flies when moving, but make sure to write this on the very top of your to-do list, and you’ll be fine!

6
Letting the engine on

Image: Carbyn Wu

Isn’t it common to start the car on a frosty morning to let it warm up while you finish getting ready? Well, if you do this, you’re technically breaking the law in some states: since 2004, in Ohio and Colorado, this is actually a citable offense known as "puffing." Leaving an unattended vehicle idling in your driveway is illegal because it invites car theft and contributes to unnecessary exhaust emissions. If you want to get the heater going, the law expects you to stay right there in the driver's seat until you’re ready to pull away.

7
Prank pizzas

Image: Mariya

In Louisiana, ordering a stack of pizzas to be delivered to an unsuspecting friend as a prank is more than just a lousy joke; it’s a crime. Believe it or not, there’s a reason behind this law. Passed in 2018, the Louisiana Revised Statute was specifically written to protect small businesses from losing time and money on fake orders. Can you imagine how annoying it must be to deal with a pranked customer who doesn’t want the five pizzas they got out of the blue? Even if it started as a joke, the authorities now view it as a form of theft that can result in a fine of up to $500, imprisonment for up to six months, or both.

8
Playing hairdresser

Image: Gabriela

If you’ve ever offered to give a friend a quick perm or some highlights in your kitchen, you might be an accidental criminal. In the US, performing any kind of cosmetology service on another person without a professional license is illegal. Forms of enforcement and penalties depend on each state, but most follow the rules established by the National-Interstate Council of State Boards of Cosmetology, which grants licenses following pertinent examinations. Of course, a bangs cut is not always a problem, but these kinds of regulations were created to ensure that chemicals and sharp tools are handled safely by trained experts.

9
No-hands bike riding

Image: Florian Kurrasch Disponible para contratación

Riding a bike is fun, especially for kids who like to do tricks and take both hands off the handlebars. But in North Carolina, that’s a traffic violation, according to the city code. The statute requires cyclists to keep at least one hand on the grip at all times to maintain control of the bike. Fines for this behavior can go up to $50 and even imprisonment for up to 30 days. Riding a bike without using your hands might feel like a fun way to show off skills, but the consequences can be serious.

10
Tossing out old batteries

Image: Syed Ahmad

When the remote dies, most people are tempted to just drop the old batteries into the kitchen trash can, but you might want to think that over, especially if you live in California. As of 2005, in this state, household batteries are classified as hazardous waste because they contain chemicals that leak into the soil. The California Rechargeable Battery Recycling Act requires you to take them to a proper recycling center instead of the regular landfill. It takes a little more effort to do the right thing, but it keeps the local environment a lot cleaner for everyone.

11
Lending your Wi-Fi password

Image: Dreamlike Street

You’ve just moved, and you ask your friendly neighbor to share their Wi-Fi password until your internet is set up. That’s pretty common, but that’s also been a felony since 1986. The feds view this as unauthorized access to a computer network . Under the Computer Fraud and Abuse Act, jumping on a signal you don't have explicit and formal permission to use is technically a crime. It’s better to stick to the local coffee shop than risk a run-in over a bit of borrowed bandwidth.

History History 3 min read

Have you experienced any coincidences?

12 incredible coincidences in American history

Image: Library of Congress

A coincidence is a remarkable concurrence of events or circumstances without an apparent causal connection. Most of us experience coincidences regularly, but they tend to be more ordinary—like discovering you’re wearing the same sweater as someone else in the room. The following 12 examples are much more extreme, and some even seem unbelievable, even though they are true. Read on and prepare to be amazed!

1
A Presidential curse

Image: David Everett Strickler

For almost 140 years, U.S. presidents elected in years ending in zero died while in office. It happened to William Henry Harrison (1840), Abraham Lincoln (1860), James A. Garfield (1880), William McKinley (1900), Warren G. Harding (1920), Franklin D. Roosevelt (1940), and John F. Kennedy in 1960 . Ronald Reagan, elected in 1980 , broke the curse by surviving an assassination attempt.

2
Mark Twain and Halley’s Comet

Image: Justin Wolff

In the year Mark Twain was born, 1835, Halley’s Comet passed by Earth. The great writer famously predicted he’d "go out with it" as well . Indeed, he passed away in 1910, the next time the comet appeared.

3
Jefferson and Adams

Image: iStrfry , Marcus

A patriotic yet somber coincidence, indeed. John Adams and Thomas Jefferson, the second and third U.S. presidents, both died on July 4, 1826 —exactly 50 years after the signing of the Declaration of Independence.

4
Hoover Dam’s first and last casualties

Image: Ryan Thorpe

The construction of the Hoover Dam was a long and difficult process, claiming over 100 lives. The first person to die was J.G. Tierney , and the last recorded death was his son , Patrick Tierney.

5
Lincoln and Kennedy

Image: Kelli Dougal

Abraham Lincoln and John F. Kennedy were elected 100 years apart (1860 and 1960). Both suffered fatal head wounds and were succeeded by presidents named Johnson. Their assassins each had three names: John Wilkes Booth and Lee Harvey Oswald. Both were assassinated on a Friday while sitting next to their wives at the time that it happened.

6
Charles Francis Coghlan’s last journey

Image: Rhodi Lopez

Actor Charles Francis Coghlan died in Texas in 1899. But his casket was lost at sea during a hurricane. Eight years later, his coffin washed ashore near his birthplace in Prince Edward Island, Canada, more than 3,000 miles away.

7
The Titanic coincidence

Image: K. Mitch Hodge

A few years before the Titanic sank, Morgan Robertson wrote a short book called Futility , about a massive "unsinkable" ship called the Titan that hit an iceberg and sank. The tale describes a ship with a similar size and a similar lack of lifeboats to the famous vessel.

8
Dennis the Menace

Image: Mitch Rosen

Two comic strips featuring a character named Dennis the Menace debuted in British and American outlets, respectively, on March 12, 1961—only a few hours apart. However, the two creators did not know each other and had no idea of the other’s work.

9
Jim Lewis and Jim Springer

Image: Vidar Nordli-Mathisen

Identical twin brothers separated at birth , Jim Lewis and Jim Springer, were reunited at age 39 and discovered many coincidences: both married women named Linda , divorced, and then remarried women named Betty. Both had dogs named Toy and drove the same model of car. Both grew up with an adopted brother named Larry and had sons whom they named James Allan.

10
Disney magic

Image: PAN XIAOZHEN

A soon-to-be-married couple, Alex and Donna , were looking through old photos to include in their wedding video. They found one photo of Donna posing on a childhood trip to Disney World in 1980. And in the background, they spotted Alex being pushed in a stroller by his father.

11
Moped meets taxi, twice

Image: Ruslan Bardash

In 1975, 17-year-old Erskine Lawrence Ebbin was struck by a taxi in Bermuda while riding his moped. A year later, his brother Neville , also 17 at the time, was riding the same moped when he was struck by the same taxi —with the same passenger—on the same street.

12
Lightning strike survivor

Image: Felix Mittermeier

Being hit by lightning is an extremely rare occurrence. Park ranger Roy Sullivan was struck not once, but seven times between 1942 and 1977 —and survived them all. The strikes hit him in a fire tower, in his truck, in his yard, while patrolling, and more. His unusual record earned him the nickname "Human Lightning Rod."

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