A breakfast staple
Which breakfast cereal is the most popular? Here are 10 contenders

Image: Franki Chamaki
The idiom goes, "as American as apple pie," but, if we are talking breakfast options, it might as well go "as American as breakfast cereal." Cereal is a popular choice in many parts of the world, but it might be hard to find a place where it is as popular as in the U.S.
That said, not all breakfast cereals are created equal, and not all Americans have the same tastes. Cereal may be a staple, but which cereal? Let’s take a look (in no particular order) at 10 of the most popular choices among Americans.
1
Cinnamon Toast Crunch

Image: Diana Polekhina
Introduced in 1984 by General Mills, it was designed to be the cereal version of cinnamon toast. It is made from a mix of wheat and rice, and covered in cinnamon sugar. Besides breakfast, Cinnamon Toast Crunch is also popular as a snack on its own, in trail mixes, or as a crunchy topping.
2
Lucky Charms

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Another General Mills classic, this "magically delicious" cereal features a mix of toasted oat pieces and colorful marshmallows. Besides the original flavor, there are several varieties of Lucky Charms, including Chocolatey Chocolate, S'mores, Berry Swirl, and Minis. A breakfast classic for many decades, one of its most famous features is its mascot, Lucky the Leprechaun.
3
Kellogg’s Raisin Bran

Image: Andreas Haslinger
One of Kellogg’s better-known "healthy" options, Raisin Bran is popular as a source of fiber. It was originally a copy of another cereal of the same name, but after a legal battle, it was determined that "raisin bran" was too descriptive to be a trademark, popularizing the name as a generic term for this type of cereal. What makes it so popular? Its name and marketing have long contributed to the perception of it as a "healthy cereal."
4
Cheerios

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Did you know that the original name of Cheerios was CheerieOats? It was introduced in the 1940s by General Mills, and it is a popular choice due to its whole-grain oat base, low sugar, no cholesterol, and the fact that it is gluten-free. Unlike many other cereals, the original version is not the most popular; it has been surpassed by the Honey Nut flavor.
5
Life

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Introduced by Quaker Oats, Life cereal gained popularity through a famous marketing campaign featuring a picky eater named Mikey, one of the longest-running ads in American television history. Life is marketed as a healthy, whole-grain choice without artificial flavors or colors, and has several flavors besides the original.
6
Frosted Flakes

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Did you know that cornflakes were invented by the brother of the founder of Kellogg’s? One of Kellogg’s most well-known cereals worldwide, Frosted Flakes was developed when sweet cereal became increasingly more popular. To boost its appeal to children, the cereal was introduced alongside a mascot, Tony the Tiger, now one of the most recognizable characters in the industry.
7
Cocoa Puffs

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One of the first chocolate cereals to exist, Cocoa Puffs is certainly among the most popular. Developed in the 1950s by General Mills, it initially used Hershey’s cocoa. Cocoa Puffs’ popularity is not limited to the American market. It is also a top seller in Canada, Europe, and Latin America, where it is commercialized in partnership with Nestlé under the name Nesquik.
8
Froot Loops

Image: Haley Owens
After Kellogg’s unsuccessfully tried to create a competitor to Cheerios, the company was left with specialized equipment designed to produce O-shaped cereal. Rather than scrap it, Kellogg’s used the machinery to develop a new, colorful cereal, along with a new mascot, Toucan Sam. Although the different colors in Froot Loops are meant to suggest different flavors, Kellogg’s has confirmed that they all taste the same.
9
Honey Bunches of Oats

Image: Benyamin Bohlouli
Originally called Battle Creek, this popular cereal was the result of experimentation. Released by Post in the 1980s, it was developed when one of the company’s employees mixed several existing cereals. After some feedback, honey was added to the mix, and it was renamed Honey Bunches of Oats.
10
Rice Krispies

Image: Emma Miller
Developed in the 1920s, Rice Krispies is not only one of Kellogg’s most iconic products but also one of the most popular cereals in America. Its famous "Snap, Crackle, Pop" slogan was inspired by the sounds the cereal makes when milk is added and was later adopted as the names of its three mascots.

























