1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

Skydiving accident survivor

Image: Eun-Kwang Bae

Jordan Hatmaker was not an expert, but she had done enough skydiving jumps to recognize when something was wrong. On November 14, 2021, she jumped from a height of 4,100 meters and deployed her parachute. But a series of unfortunate malfunctions led to the chutes opening at the very last moment—and in a disastrous way—causing her to crash land.

Although Jordan survived, she suffered a spinal injury, broke her shin, completely shattered her ankle, and was paralyzed from the waist down. The doctors couldn’t tell if she would ever walk again. Yet, just three months after the accident, she defied expectations and began walking. Since then, she’s even climbed Mount Everest base camp.

2

Survived being frozen for 6 hours

Image: Jared Erondu

Imagine being frozen solid for a full six hours. Almost anybody who has been in a similar situation, even for a much shorter time, has experienced serious consequences or even death. But not Jean Hilliard, who slipped in the ice in the harsh Minnesota winter, knocked herself unconscious and remained frozen for six hours until a friend discovered her.

After her friend took her to the hospital, doctors had trouble inserting an IV cannula because her arm was frozen solid. But, after thawing her with heat pads, Jean came back to life and her body returned to its normal state. Her extremities took a bit longer to come around; her toes, especially, were numb for some time. Remarkably, Jean recovered quickly and has experienced no lasting physical effects from that fateful December night frozen in the ice.

3

Survived a self-amputation

Image: Justin Luebke

If you have seen the film 127 Hours then you’ll recognize this story: Aron Ralston was hiking in a remote Utah canyon when a boulder fell, trapping his arm . With no one around to hear his cries for help and his water supply dwindling, Aron made the excruciating decision to sever his arm below the elbow using a dull multitool.

After freeing himself, Ralston rappelled down a 65-foot cliff and hiked several miles through the rugged terrain before being discovered by a search and rescue helicopter.

4

Military jet crash survivor

Image: Albert Stoynov

David Steeves, a U.S. Air Force lieutenant, was ordered to fly a Lockheed T-33A trainer jet from an Air Force base near San Francisco to Craig Air Force Base near Selma, Alabama, on May 9, 1957. Shortly after takeoff, Steeves and the jet disappeared without a trace, and he was declared dead after an extensive search yielded no results. After the incident, during the height of the Cold War, Steeves faced unfounded accusations of defecting and giving the trainer jet to the USSR.

However, Steeves appeared out of the Sierra Nevada the following July. He claimed that after an explosion in the jet, he had ejected and parachuted to safety. For two weeks, he survived without food until he discovered a ranger’s cabin in Kings Canyon National Park, where he found fishhooks, beans, and a canned ham to sustain himself.

5

Rode off a cliff in her vehicle

Image: Fabian Quintero

In a scene straight out of a movie, Angela Hernandez swerved to avoid hitting a small animal on the road and accidentally drove her SUV off a cliff. Her vehicle tumbled about 200 feet to a desolate, rocky beach.

Despite suffering a brain hemorrhage, fractured ribs, a broken collarbone, ruptured blood vessels in both eyes, and a collapsed lung, Hernandez managed to pull herself out of the sinking car. She walked for days until hikers stumbled across her wrecked Jeep and scoured the beach. Eventually, they found Hernandez crumpled up, sleeping on some rocks. After surviving seven harrowing days, she was finally rescued.

6

Three-year-old survives 2 days in the wilderness

Image: Jeremy McKnight

Three-year-old Ryker Webb was playing with his dog when he decided to take a walk on his own and wandered off. After his disappearance, a massive search was launched, and for two days the search team made no progress. Then, a family visiting their remote cabin in the middle of the wilderness heard the faint cries of a little boy coming from behind a shed.

Ryker was found tucked into a lawnmower bag. He was dressed in a light blue onesie that had been covered in dirt. After they called the police, the family was shocked to learn about the massive search that had been going on. The little boy survived two days in Montana wilderness, in near-freezing temperatures in an area, that according to locals, is heavily populated with bears and mountain lions.

7

Saved his family from a plane crash

Image: Gianluca Bei

Saving oneself from a plane crash is an extraordinary feat in itself. But saving an entire family as well is exponentially harder. On August 13, 2011, Donald Evans and his family were flying to their new home in Anvik, Alaska, aboard a Cessna plane when tragedy struck. The plane crashed into the mountains, killing the pilot and another passenger, and leaving Donald and his family— including his pregnant wife—badly injured .

Despite his own injuries, Donald managed to keep his family alive until the National Guard arrived by helicopter to rescue them. Amazingly, every member of the family survived, including their unborn daughter.

8

Quicksand survivor

Image: Sumner Mahaffey

Quicksand is a threat much more present in child stories than in real life but it does exist, as Ryan Osmun discovered in the worst possible way. While hiking in Utah’s Zion National Park he and his girlfriend tried to cross an innocent-looking pond that turned out to be quicksand.

After managing to save his girlfriend, Ryan sank into the sandy bottom to no avail. He had to wait for long hours until help arrived at the scene, just in time to save his life with a pulley system to yank him out of the ordeal.

9

Surviving the Desert

Image: Max Templeton

At 72 years old, Ann Rodgers spent nine days lost in the Arizona desert keeping herself alive thanks to skills acquired at a survival course and her own knowledge of nature. After getting lost on a distant dirt road and running out of gas, she left her car and started wandering the desert.

Had she stayed in her car, police would have found her 3 days later. Despite this misstep, Ann managed to survive. After 9 days, a helicopter found her thanks to a large "HELP" sign she had crafted out of rocks and took her to the hospital, where she made a full recovery.

10

Lost in the woods with poor eyesight

Image: Jeremy Bishop

Being lost in the woods is a bad thing as it is. But being lost in the woods with very bad eyesight and no glasses is much worse. This is exactly what happened to Marcus Mazzaferri at Yosemite National Park when he tried to traverse a river by foot, slipped on a rock, and was pulled by the rapids.

Marcus was able to reach a river bank and wandered through the woods, challenged by cold and darkness, without his much-needed glasses. He hiked using deer tracks, which he was barely able to see, as his only guide. Eventually, he was able to contact a plow crew near the river and was saved.