History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

General General 4 min read

The secrets of the greenback

Dollar bills are green for this reason

Image: Pepi Stojanovski

The U.S. dollar is one of the most powerful and recognizable currencies in the world, but its physical form is unique for many other reasons . From its composition to its symbols, dollar bills and coins are carefully designed to combine history, security, and convenience. Let’s explore our national currency!

1
What are bills made of?

Image: Viacheslav Bublyk

Unlike other currencies, dollar bills are not made of paper or plastic. U.S. dollar bills are made from a special fabric blend composed of 75% cotton and 25% linen. This mix makes the bills extremely durable and resistant, and they can be folded about 4000 times before tearing.

2
What bills are valid?

Image: U. S. Government, The Bureau of Engraving and Printing, Public domain, via Wikimedia Commons

Any U.S. dollar bill that was legally printed is valid, no matter how old, as American currency does not have an expiration date. While some bills might not be accepted by businesses of foreign exchange services due to their condition or if they are a discontinued version of the bill, the bills themselves are still valid, and American banks will accept them, though they might take them out of circulation.

3
American leaders

Image: Lukasz Radziejewski

Five bills have a depiction of an American president. The exceptions are the $10 bill, with Alexander Hamilton on the front, and the $100 bill, with Benjamin Franklin. The $1 bill, depicting George Washington, is extremely symbolic: several elements are repeated 13 times as a nod to the thirteen colonies, and it showcases the Bald Eagle and the Eye of Providence as a sign of God watching over America.

4
A change in size

Did you know that dollar bills used to be so big that they were nicknamed "horse blankets"? Original dollar bills were 7.4 × 3.1 inches. In 1929, the Treasury Department reduced the size of bills to 6.14 × 2.61 inches to reduce production costs and materials. Old bills, though still valid, are worth much more as collector items.

5
Uniformity

Image: Avinash Kumar

Besides their value and design, all dollar bills have the same size (6.14 × 2.61 inches), color, and weight (1 gram) , which sets American currency apart from other countries where bills of different values are differentiated by size, color, or both. Why doesn’t the U.S. implement differences among bills? The cost of adapting vending machines, bank drawers, and ATMs to new bill sizes would cost billions of dollars.

6
Hard to copy

Image: United States Treasury Department, Public domain, via Wikimedia Commons

Originally, dollars were not green, but black. As time passed, green ink was favored, as it was cheap and did not fade as much as black. The new color also prevented people from using black-and-white cameras to create counterfeit money. Currently, dollar bills are predominantly green, but newer versions also include extra colors, such as pink, orange, or purple.

7
A $100,000 bill?

Image: The original uploader was Durova at English Wikipedia., Public domain, via Wikimedia Commons

Have you ever seen a $500 or 1,000 dollar bill? What about a $100,000? Up until 1945, the U.S. Treasury printed $500, $1,000, $5,000, $10,000, and $100,000 notes , in addition to the values currently in use. These higher-value notes were mainly intended for bank and government use, but were sought by criminals as they made it easier to hide large amounts of money. Even though they were officially discontinued in 1969, these notes are still valid, though rare, and they have a high worth as collector's items.

8
No numbers

Image: Quilia

Unlike bills, American coins have different sizes and colors related to their value. Originally, gold, silver, and copper were used for coins, but modern coins are made of copper, zinc, or nickel. Besides their size and design, the value of each coin is printed in letters, not in numbers , alongside depictions of American presidents.

9
Liberty for all (the coins)

Image: Money Knack

By law, all American coins must include six specific details : the word ‘Liberty’, the name of our country, the national motto "In God We Trust", the oldest American motto "E Pluribus Unum", the value of the coin, and the year. Each coin also includes a mint mark that shows where it was made: "P" for Philadelphia, "D" for Denver, "S" for San Francisco, and "W" for West Point.

10
A global currency

Image: Logan Voss

The American dollar is one of the most powerful currencies in the world, acting as a backbone for international trade and finances. It is estimated that two-thirds of the physical dollars in circulation are outside American territory. Besides the U.S. and its territories, eight sovereign nations have the U.S. dollar as their official currency, with several more accepting it as legal tender.

Geography Geography 5 min read

Stories carved by the Colorado River

The missing pieces of the Grand Canyon: 10 incredible facts

Image: jesus esteban

The Grand Canyon is bigger than Rhode Island. It's deeper than four Empire State Buildings stacked end to end. Its rocks are older than dinosaurs. But those stats alone don’t quite capture its immensity — and are hardly the most shocking. There are nuclear shelters, hidden villages, and billion-year mysteries involved. Read on to learn 10 lesser-known facts about the Grand Canyon.

1
There's an unexplained billion-year gap

Image: John Graybosch

Look closely at the canyon walls, and you'll notice something strange: a clean, sharp line where ancient rock simply stops, and a much younger layer begins directly above it.

This geological puzzle is called the "Great Unconformity," and it represents over a billion years of rock layers that are simply absent , as though that stretch of time never happened. In some spots, rock dated 1.8 billion years old sits directly beneath rock that is only 520 million years old. Where did the missing billion years go?

The leading theory involves the violent breakup of an ancient supercontinent, but scientists are still piecing it together.

2
During the Cold War, it hid a nuclear fallout shelter

Image: Lauri Väin from Tallinn, Estonia, CC BY 2.0, via Wikimedia Commons

During the Cuban Missile Crisis in 1962, the U.S. government converted part of the Grand Canyon Caverns into a fallout shelter. This dry cave system, more than 200 feet underground, was stocked with enough food and water to sustain 2,000 people. Naturally, it was never occupied, and the supplies were never used.

The caverns have since been transformed into a tourist attraction, with organized tours winding through the same underground chambers that were once intended as a refuge from nuclear war. You can even book a night's stay there.

3
The Federal Aviation Administration was founded after a crash over the canyon

Image: Alexandre Henry Alves

In 1956, two commercial passenger planes collided in midair over the eastern Grand Canyon, killing all 128 people on board both crafts. Rescue teams struggled to reach the wreckage deep inside the canyon, and the extreme heat of the crash had caused the planes' aluminum to fuse with the bedrock. There were no survivors.

The disaster exposed a terrifying truth: the U.S. air traffic control system was dangerously outdated, relying on pilots' visual estimates and rough guesswork from controllers , with no way to separate fast-moving aircraft from slow ones, or instrument-flying planes from those navigating by sight. Congress responded by passing legislation that created both the Federal Aviation Administration (FAA) and the National Transportation Safety Board.

4
A hoax suggested that an Egyptian civilization had lived there

Image: abdurrohman dzar

In 1909, the Arizona Gazette reported that an explorer named G. E. Kinkaid had discovered a vast underground citadel inside the canyon, filled with artifacts linked to ancient Egyptian civilization. He even claimed the expedition had been funded by the Smithsonian.

This story described hieroglyphics on the walls, mummies in the chambers, and relics pointing to a direct connection with the Egypt of the pharaohs. It was incredibly detailed, and it was, of course, a hoax. No evidence for any of Kinkaid's claims ever surfaced.

5
Fewer than 100 people have ever hiked its full length

Image: Abhishek Navlakha

Among the few people who have completed the through-hike of the Grand Canyon is Jen Hogan, the first woman to accomplish it, finishing her journey in 2021–2022.

It’s a full 800-mile length below the rim. The route involves extreme heat, flash floods, near-impassable areas, and stretches with no water or trail whatsoever. Around 60 or 70 people have reportedly accomplished it. This makes it one of the most exclusive feats on Earth.

6
The Grand Canyon's rocks predate dinosaurs entirely

Image: MARIOLA GROBELSKA

Visitors scanning the canyon walls for fossils are often surprised to learn they won't find any dinosaur bones here. The rock layers of the Grand Canyon are simply older than dinosaurs. This fact alone can be shocking: staring at its walls means staring at marine fossils from as far back as 1.2 billion years ago. Some of its caves hold the remains of ancient mammals. The canyon is a window into a world that existed long before the dinosaurs, when the land that is now Arizona lay beneath a shallow sea.

7
The park is bigger than Rhode Island

Image: AussieActive

Numbers alone rarely capture the Grand Canyon's scale, so here's a different approach. Rhode Island covers about 1,214 square miles, and the Grand Canyon National Park spans 1,904 square miles.

The canyon's depth exceeds four Empire State Buildings (which is 1,454 feet) stacked on top of one another. That’s 6,093 feet at its deepest point.

8
But it's not the deepest canyon on Earth

Image: Naeemphotographer2

For all its grandeur, the Grand Canyon does not hold the depth record. Pictured above, the Yarlung Tsangpo Grand Canyon in Tibet, China, plunges to 17,567 feet, which is nearly three times deeper. Carved by the Yarlung Tsangpo River as it cuts through the eastern Himalayas, that canyon is so remote and extreme that it remained largely uncharted until the late 20th century.

9
It is home to a pink rattlesnake found nowhere else on Earth

Image: Alexander Wong

The Grand Canyon Pink Rattlesnake has a pinkish-red coloring that matches the canyon's own distinctive rock walls so closely that it's nearly invisible. It is found nowhere else in the world. Officially classified as Crotalus oreganus abyssus , it has darker diamond-shaped markings along its back that deepen the camouflage further.

10
There's a village at the bottom: Supai Village

Image: joojoob27

For over 1,000 years, the remote village of Supai has been home to the Havasupai Tribe, the People of the Blue-Green Waters. It is located an eight-mile hike from the rim, but sits roughly 3,000 feet deep inside the Grand Canyon.

The U.S. Department of Agriculture has called it the most remote community in the contiguous United States, and it has no automobiles and no road access. The only ways in are on foot, by mule, or by helicopter. It is also the only place in the United States where the postal service still delivers mail by mule train.

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