History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

History History 3 min read

Have you experienced any coincidences?

12 incredible coincidences in American history

Image: Library of Congress

A coincidence is a remarkable concurrence of events or circumstances without an apparent causal connection. Most of us experience coincidences regularly, but they tend to be more ordinary—like discovering you’re wearing the same sweater as someone else in the room. The following 12 examples are much more extreme, and some even seem unbelievable, even though they are true. Read on and prepare to be amazed!

1
A Presidential curse

Image: David Everett Strickler

For almost 140 years, U.S. presidents elected in years ending in zero died while in office. It happened to William Henry Harrison (1840), Abraham Lincoln (1860), James A. Garfield (1880), William McKinley (1900), Warren G. Harding (1920), Franklin D. Roosevelt (1940), and John F. Kennedy in 1960 . Ronald Reagan, elected in 1980 , broke the curse by surviving an assassination attempt.

2
Mark Twain and Halley’s Comet

Image: Justin Wolff

In the year Mark Twain was born, 1835, Halley’s Comet passed by Earth. The great writer famously predicted he’d "go out with it" as well . Indeed, he passed away in 1910, the next time the comet appeared.

3
Jefferson and Adams

Image: iStrfry , Marcus

A patriotic yet somber coincidence, indeed. John Adams and Thomas Jefferson, the second and third U.S. presidents, both died on July 4, 1826 —exactly 50 years after the signing of the Declaration of Independence.

4
Hoover Dam’s first and last casualties

Image: Ryan Thorpe

The construction of the Hoover Dam was a long and difficult process, claiming over 100 lives. The first person to die was J.G. Tierney , and the last recorded death was his son , Patrick Tierney.

5
Lincoln and Kennedy

Image: Kelli Dougal

Abraham Lincoln and John F. Kennedy were elected 100 years apart (1860 and 1960). Both suffered fatal head wounds and were succeeded by presidents named Johnson. Their assassins each had three names: John Wilkes Booth and Lee Harvey Oswald. Both were assassinated on a Friday while sitting next to their wives at the time that it happened.

6
Charles Francis Coghlan’s last journey

Image: Rhodi Lopez

Actor Charles Francis Coghlan died in Texas in 1899. But his casket was lost at sea during a hurricane. Eight years later, his coffin washed ashore near his birthplace in Prince Edward Island, Canada, more than 3,000 miles away.

7
The Titanic coincidence

Image: K. Mitch Hodge

A few years before the Titanic sank, Morgan Robertson wrote a short book called Futility , about a massive "unsinkable" ship called the Titan that hit an iceberg and sank. The tale describes a ship with a similar size and a similar lack of lifeboats to the famous vessel.

8
Dennis the Menace

Image: Mitch Rosen

Two comic strips featuring a character named Dennis the Menace debuted in British and American outlets, respectively, on March 12, 1961—only a few hours apart. However, the two creators did not know each other and had no idea of the other’s work.

9
Jim Lewis and Jim Springer

Image: Vidar Nordli-Mathisen

Identical twin brothers separated at birth , Jim Lewis and Jim Springer, were reunited at age 39 and discovered many coincidences: both married women named Linda , divorced, and then remarried women named Betty. Both had dogs named Toy and drove the same model of car. Both grew up with an adopted brother named Larry and had sons whom they named James Allan.

10
Disney magic

Image: PAN XIAOZHEN

A soon-to-be-married couple, Alex and Donna , were looking through old photos to include in their wedding video. They found one photo of Donna posing on a childhood trip to Disney World in 1980. And in the background, they spotted Alex being pushed in a stroller by his father.

11
Moped meets taxi, twice

Image: Ruslan Bardash

In 1975, 17-year-old Erskine Lawrence Ebbin was struck by a taxi in Bermuda while riding his moped. A year later, his brother Neville , also 17 at the time, was riding the same moped when he was struck by the same taxi —with the same passenger—on the same street.

12
Lightning strike survivor

Image: Felix Mittermeier

Being hit by lightning is an extremely rare occurrence. Park ranger Roy Sullivan was struck not once, but seven times between 1942 and 1977 —and survived them all. The strikes hit him in a fire tower, in his truck, in his yard, while patrolling, and more. His unusual record earned him the nickname "Human Lightning Rod."

General General 4 min read

Not as common as you think

Aren’t doggy bags and tipping not the norm when dining abroad?

Image: Diane Picchiottino

Dining in the U.S. comes with its own set of unwritten rules. Many of these customs feel perfectly normal to Americans, but can surprise visitors from other parts of the world. From how meals are served to how bills are paid, there are many differences that we only notice when we visit other countries. Take a look at 12 of these habits you probably take for granted, but that are uncommon outside of the U.S.

1
Tipping is expected, not optional

Image: Sam Dan Truong

In the U.S., leaving a tip is considered part of the cost of the meal, not a bonus . Diners typically add 15 to 20 percent to the bill, especially in full-service restaurants.

This practice exists because many servers earn lower base wages and depend on tips. In many other countries, service charges are already included in the bill, making the American system feel unusual or even confusing.

2
Free refills are the norm

Image: Roman Kraft

Many American restaurants offer unlimited refills on soft drinks, iced tea, and coffee . Once you order a beverage, it often keeps coming at no extra cost.

Elsewhere, each drink is typically billed separately, and refills are rarely free. For visitors to the U.S., this can feel surprisingly generous compared to their dining experiences at home.

3
Ice comes with everything

Image: Giorgio Trovato

In the U.S., drinks are often served filled with ice, whether it’s soda, water, or even juice . It’s considered a refreshing standard, especially in warmer climates.

In many other countries, ice is used sparingly or avoided altogether. Some people prefer drinks at room temperature, making the American preference for ice stand out immediately.

4
Portions are huge

Image: Sanjip Kadel

American restaurant portions are known for their size. Many meals are large enough to serve more than one person or to provide leftovers for later .

In contrast, other countries tend to serve smaller, more balanced portions. The American approach reflects a culture of abundance, but it can be unexpected for first-time visitors.

5
Taking leftovers home is typical

Image: Roberto Catarinicchia

Asking for a take-home container, also known as a "doggy bag," is a normal part of dining in the U.S. Restaurants are prepared for it, and many people expect to leave with leftovers.

In some countries, this practice is less common or even discouraged. The American "doggy bag" reflects both larger portion sizes and a practical approach to reducing food waste.

6
Waiters check in frequently

Image: Negley Stockman

In the U.S., servers often return to the table several times during a meal . They may ask how everything tastes, refill drinks, or check whether anything else is needed.

While meant to be attentive, this can feel intrusive to foreign visitors. In many other cultures, less interruption is preferred, and diners typically signal the server only when necessary.

7
Customizing your order is normal

Image: Artur Tumasjan

In the U.S., it's common to request changes to a dish, such as removing ingredients or adding extras . Restaurants are usually flexible and expect these requests.

In other parts of the world, altering a menu item may be frowned upon. The American habit reflects a strong emphasis on personal choice and individual preferences.

8
Tap water is served automatically

Image: Sugarman Joe

In American restaurants, a glass of tap water is often brought to the table without being requested . It is typically free and refilled throughout the meal.

In many other countries, bottled water is the default and must be ordered separately.

9
Meals tend to move quickly

Image: Louis Hansel

Dining in the U.S. often follows a faster pace. Food arrives quickly, and the bill may be brought shortly after the meal is finished .

In contrast, in many other cultures, meals are meant to be long, relaxed experiences. The American approach reflects efficiency and a faster daily rhythm.

10
Splitting the bill is common

Image: Vitaly Gariev

In the U.S., restaurants commonly allow separate checks , making it easy for each person to pay their share. This is especially helpful in group settings.

In many other countries, splitting the bill can be more complicated or is actively discouraged. The American system emphasizes convenience and individual responsibility at the table.

11
Sweet foods are common at breakfast

Image: Brian J. Tromp

Breakfast in the U.S. often includes sweet items such as pancakes, waffles, pastries, or cereal, alongside eggs, bacon, and toast. Syrup and sugar are common additions at the start of the day.

In many other countries, breakfasts tend to be exclusively savory, featuring foods like bread, cheese, or eggs. The American preference for sweetness can feel like a treat to visitors.

12
Dining is generally casual

Image: Dan Gold

While there are many exceptions at five-star, fine dining establishments, American dining culture is typically relaxed, with fewer formal rules about dress or behavior . People often eat out in casual clothing and informal settings.

In other countries, meals, especially dinner, can be more formal events. The American style reflects a focus on comfort rather than tradition.

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