1

The entire coastline is made of glorious sandy beaches

Image: Jeremy Bishop

California’s coastline is long, gorgeous, and wildly varied. Much of it is dominated by cliffs, rocky shores, and chilly waters. Even many popular beaches require a wetsuit if you actually want to get in the water.

Yes, some stretches are ideal for volleyball and sunbathing, but others are better suited to photography.

2

Celebrities are everywhere and happy to mingle

Image: Bibi

It’s tempting to imagine Los Angeles as one giant red-carpet event, but daily life looks a lot more ordinary. Celebrities tend to live in gated communities, travel in private cars, and pick very discreet places to relax.

You might spot one, but you’re far more likely to meet tourists looking for celebrities than actual celebrities themselves.

3

Move to Hollywood and become a star overnight

Image: Edgar Colomba

Hollywood is full of dreamers, but most of them are hustling on the side, waiting tables, doing gig work, and going to audition after audition.

Fame is rarely instant. It’s more like a very long, very competitive marathon that most people don’t see unless they live there.

4

Move to Silicon Valley and become an overnight startup whiz

Image: Nils Huenerfuerst

It’s true that Silicon Valley is packed with entrepreneurs and investors. But it’s also full of failed startups, intense work schedules, and fierce competition.

Raising money is tough, building a product is tougher, and surviving long enough to succeed is almost heroic. The myth of "instant unicorn status" is just like the myth of instant movie stardom.

5

The weather is sunny and perfect year-round

Image: Roberto Nickson

California’s climate varies dramatically. Coastal fog in the Bay Area can last all day, winter rainstorms sweep through the north, inland valleys hit triple-digit heat, and wildfire season is a yearly threat.

6

Traffic is terrible, everywhere

Image: Aleksandr Popov

The traffic horror stories from Los Angeles are quite real, but they’re not universal. California is huge, and plenty of mid-sized cities and rural areas have perfectly manageable commutes. Even in LA, traffic ebbs and flows.

7

Californians go to Disneyland every other weekend

Image: Isaac Garcia

Disneyland may be magical, but it’s also expensive, crowded, and logistically complex. Most residents go once in a while, not as a biweekly ritual. Sure, annual passholders exist, but they’re the exception.

8

You’ll find palm trees everywhere

Image: Mitchell Luo

Palm trees are iconic, but they’re not the dominant tree across the state. Many were imported, and Los Angeles’ famous palms are aging out and not being widely replaced. Walk outside the major tourist zones, and you’ll see oaks, pines, sycamores, and far fewer "tropical vacation" vibes than the postcards suggest.

9

Movies are being filmed on every corner

Image: clement proust

You may stumble across a film crew once in a blue moon, but the vast majority of production happens on studio lots or in specifically chosen neighborhoods. Filming permits are expensive, traffic control is complicated, and spontaneous street-corner movie shoots aren’t as common as people think.

10

Everyone is a surfer

Image: Jacob Steckmann

Surfing is a proud part of California culture, but not a universal one. Many residents have never touched a surfboard, and the cold Pacific waters can be intimidating even for the brave. The idea that everyone wakes up, grabs a board, and runs to the beach is more Hollywood montage than real life.

11

Everyone lives close to the ocean

Image: Jonathan Schmer

California’s population is spread across vast inland regions, including the Central Valley, Sacramento, and the Inland Empire, which are all hours away from the coast. Plenty of Californians only see the ocean during vacation.

12

The food is all organic, clean, and hyper-healthy

Image: Jannis Brandt

Yes, you’ll find green juices, vegan cafés, and farm-to-table everything. But California is also home to drive-thrus, giant burritos, and some of the most indulgent comfort food around. The "everyone eats quinoa and sunshine" trope doesn’t hold up once you explore beyond the trendy spots.

13

Everyone commutes by bike, skateboard, or electric scooter

Image: Hiboy

It looks cool in TV shows, but in reality, most Californians commute by car. Public transportation is limited outside a few areas, and long distances make biking impractical for many.

14

Everything in California is incredibly expensive

Image: Martin Zenker

Housing in places like San Francisco is famously pricey, but California also includes smaller cities and rural communities where the cost of living is much closer to the national average.

1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

California - "Eureka"

Image: Chor Tsang

According to legend, after the Ancient Greek mathematician Archimedes discovered his groundbreaking principle, he happily proclaimed, " Eureka! " This expression, which means "I have found it," is almost as famous as Archimedes’ work, so it stands to reason that the State of California chose Eureka as its state motto.

The Golden State’s slogan references the California Gold Rush. It is believed that a miner who finally struck gold was as excited about his discovery as Good Old Archimedes was. While the California State Seal has included the word Eureka since its design in 1850, it was only adopted as the state’s official motto over a hundred years later, in 1963.

2

Kansas - "To the stars through difficulties"

Image: Taylor Hunt

In 1861, the State of Kansas adopted its official state seal which depicted a beautiful prairie at dawn, filled with hardworking Kansans under 34 stars and the Latin motto Ad Astra Per Aspera. Anyone who reads the English translation of this motto will immediately realize how perfectly it describes the industrious and resilient people of Kansas: Ad Astra Per Aspera means "To the stars through difficulties."

Our 34th state chose this phrase alongside its state seal in 1861, only a few months after the first Governor of Kansas delivered the inaugural "State of the State" address. Nowadays, this motto stands as a reminder of both the bravery and diligence of the state’s first settlers, as well as the hardships that Kansas had to go through in order to gain statehood.

3

Indiana - "Crossroads of America"

Image: Steven Van Elk

The phrase "Crossroads of America" has long been associated with the state of Indiana , particularly after a specific intersection in Terre Haute, where U.S. Highways 40 and 41 met. Over time, Indiana itself proudly embraced the title of "the Crossroads of America," eventually adopting it as the state motto in 1937.

Interestingly, while "Crossroads of America" is the state’s official motto, some Hoosier cities have adopted this phrase —or variants of it— as their respective city slogans. For instance, Indianapolis adopted the motto in 1988, to reference how the city serves as a junction of 4 different Interstate Highways.

4

West Virginia - "Mountaineers are always free"

Image: Sara Cottle

Have you ever reached the summit of a particularly steep mountain after hours of arduous trekking? If you had to describe that amazing feeling in one word, what would it be? We’ll leave you to ponder that while we tell you the first word that came into our minds: freedom.

Apparently, we share this feeling with the good people of West Virginia , since its motto reflects the freedom that its magnificent mountains and hills inspire. West Virginia’s motto is the Latin phrase Montani Semper Liberi, which means "mountaineers are always free." Furthermore, since one of West Virginia’s demonyms is "mountaineers," this phrase also speaks to the core of West Virginians’ identity.

5

New York - "Excelsior"

Image: ben o'bro

Any Marvel fan will associate this phrase with comic-book legend Stan Lee, after all, he made this word his catchphrase throughout his many media appearances. However, you might be surprised to learn that "Excelsior" is also New York’s official state motto, and it perfectly describes New Yorkers’ industrious and resilient nature.

"Excelsior" is a Latin word that’s commonly translated as "Ever Upward," but it can also mean "higher" or "superior." It is featured in New York’s coat of arms, which features the representations of Liberty and Justice standing above the state’s motto.

6

Montana - "Gold and Silver"

Image: Trevor Vannoy

Just like West Virginia, Montana pays tribute to its breathtaking mountains and landscapes with its motto. However, it focuses on another key aspect of its geography, more akin to its nickname: Montana’s motto Oro y Plata literally translates to "Gold and Silver," which is a direct reference to The Treasure State’s proud mining history.

Montana first included the phrase Oro y Plata on its State Seal many years before it was adopted as the state’s official motto. Shortly after Montana was declared an official U.S. territory in 1864, the newly formed state honored the gold rush that had led to its territorial status by including its two most precious metals into its State Seal. Finally, the state motto was officialized in 1865.

7

Tennessee - "Agriculture and Commerce"

Image: Nathan Anderson

It’s no secret that state mottos sometimes reference their state’s most prominent industry: As we mentioned before, Montana and California pay tribute to the mining that helped build their economies. In that regard, Tennessee is no exception; its state motto is incredibly straightforward, directly praising the industries that helped the Big Bend State grow.

Tennessee chose "Agriculture and Commerce" in 1987. In turn, this motto was directly taken from the State Seal, which was adopted in 1801. The seal shows both sides of this state’s industry, with "Agriculture" referenced by a bundle of wheat and a cotton plant, while "Commerce" is depicted by a riverboat, presumably trading goods.

8

Texas - "Friendship"

Image: Brandon Zanders

Texas’s state motto may only feature one word, but it singlehandedly describes an essential part of Texan history. Before we can delve into that, though, we have to take a quick look into the etymology of the name of this great state. The word Texas is believed to come from the Caddo word táy:shaʼ , which means "friend." Spanish settlers adopted this word for the area, spelling it as Texas or Tejas.

In that sense, Texas pays homage to its history with the single-word motto "Friendship." Not only that, while Texas is mostly known by the nickname "The Lone Star State," its official slogan is "The Friendly State."

9

Vermont - "May the fourteenth star shine bright" & "Freedom and Unity"

Image: Eric Chen

Vermont is the only state on this list to feature two official mottos: "Freedom and Unity" and the Latin phrase " Stella quarta decima fulgeat, " which translates to "May the 14th Star Shine Bright." Interestingly, this last phrase is also the newest slogan to be made official, since it was elected as Vermont’s state motto in 2015.

In any case, both mottos represent Vermont’s individuality, strength, and, perhaps more importantly, its solidarity: "Freedom and Unity" describes Vermont’s mission to create a free and neighborly community, while "May the 14th Star Shine Bright" depicts the search of the common good throughout the entire state.

10

Rhode Island - "Hope"

Image: Praswin Prakashan

We’ll end this article with probably the most beautifully simple American state motto. The State of Rhode Island has the single-word motto "Hope," which is also featured in its State seal. In tune with their long maritime history, the seal depicts a golden anchor emblazoned in a dark blue field.

The inspiration behind both Rhode Island’s state motto and seal is probably a biblical quote found in the New Testament, which reads "Hope we have as an anchor of the soul." Considering that this state was founded by a Christian minister seeking to escape religious persecution, this single word expresses a very powerful sentiment: the hope that people could find in this new land a place of refuge and freedom.