General General 3 min read

Would you pardon a turkey? In America, you can!

Image: Rafael Guajardo

The United States is a true melting pot of cultures, and from it have evolved countless traditions that are uniquely American. From quirky local festivities to nationally celebrated events, these customs are proof of the creativity and rich history that define our nation. Take a journey with us through 12 of the most distinctive traditions that make America truly one of a kind.

1
Super Bowl Sunday

Image: Caleb Woods

More than just a football game, the Super Bowl is a cultural phenomenon combining sports, entertainment, and food. Since its debut in 1967, the event has grown into a day-long spectacle featuring extravagant halftime shows, iconic commercials, and gatherings filled with buffalo wings and nachos, offering something for both diehard football fans and casual viewers alike.

2
Black Friday shopping

Image: freestocks

The day after Thanksgiving, shoppers race for deals in a retail frenzy, marking the traditional start of the Christmas shopping season. The busiest shopping day of the year in the United States, Black Friday originated in the 1950s when stores began slashing prices to kick off the holiday season, but it has since evolved into a major economic and cultural phenomenon.

3
Presidential Turkey Pardon

Image: Tyler Donaghy

Each Thanksgiving, the President pardons a turkey, sparing it from becoming dinner. This whimsical tradition began informally with Abraham Lincoln in 1863 and was made official by George H.W. Bush in 1989. It’s a lighthearted custom that adds a touch of humor to the holiday—and is certainly life-changing for the lucky turkey!

4
Groundhog Day

Image: Camerauthor Photos

Celebrated each February 2, Groundhog Day began in Pennsylvania in 1887 and is rooted in German folklore. Punxsutawney Phil, arguably the world's most famous groundhog, "predicts" an early spring or six more weeks of winter based on whether he sees his shadow upon emerging from his burrow.

5
New Year’s Eve Ball Drop

Image: James Genchi

Every December 31, Times Square in New York City transforms into the epicenter of New Year’s celebrations. A specially designed time ball descends a flagpole at the stroke of midnight, marking the start of the new year. This tradition, celebrated since 1907, draws thousands of revelers who come together to ring in the year with a shared sense of hope and renewal.

6
State Fairs

Image: Matthew Miner

State fairs originated in the 1800s to showcase various advancements in farming and agriculture. Today, they have evolved into family-friendly celebrations featuring fried foods, roller coasters, and livestock competitions. The Iowa State Fair, for example, is renowned for its intricate butter sculptures.

7
Mardi Gras in New Orleans

Image: Thomas Park

A blend of French, Spanish, and Creole traditions has created this vibrant celebration that attracts millions of visitors to New Orleans. Mardi Gras, meaning "Fat Tuesday," marks the final day of indulgence before Lent. Parades, masks, and beads are central to this centuries-old tradition, which has been embraced in Louisiana since the 18th century.

8
Alaska’s Iditarod

Image: Ugur Arpaci

A 1,000-mile sled dog race through the frosty landscapes of Alaska, the Iditarod is a grueling journey through one of America’s harshest regions. According to some sources, the race honors the 1925 serum run to Nome, when dog sled teams transported diphtheria medication that helped save lives. However, sled dog races have been held in the area since at least 1908.

9
Hometown parades

Image: Gene Gallin

Small towns across the U.S. host parades for nearly every holiday, from St. Patrick’s Day to Christmas. These events bring communities together with floats, marching bands, and festive pageantry. However, the Macy’s Thanksgiving Day Parade stands out as one of the largest and most iconic parades in the country.

10
The Kentucky Derby "Run for the Roses"

Image: Pietro Mattia

Held annually in Louisville, Kentucky, the Kentucky Derby is a long-standing tradition known for its pageantry. The "Run for the Roses" began in 1875, and it's not just about the race but the elaborate hats, luxury, and the signature mint julep cocktails. The event unites horse racing enthusiasts and Southern culture in an exciting spectacle.

11
Maine’s Lobster Festival

Image: April Walker

The Maine Lobster Festival, held annually in Rockland, is a seaside celebration of all things lobster. Honoring the state’s lobster industry, the festival features an all-you-can-eat feast, cooking contests, and live music. It serves as both a tribute to Maine’s maritime heritage and a recognition of the vital role lobster fishing plays in the local economy.

12
The Great Mississippi River Balloon Race

Image: Oleksii S

Every October in Natchez, Mississippi, a colorful spectacle unfolds as hot air balloons take to the skies above the Mississippi River. Known as the Great Mississippi River Balloon Race, this event has been a beloved state tradition since 1972. In addition to the breathtaking balloon displays, the festivities include live music, delicious local food, and a variety of family-friendly activities, making it a fun celebration for both locals and visitors.

History History 4 min read

What’s in a name?

Would you have used "BackRub" daily? The original names of popular brands

Image: Iulia Buta

Which name do you like better for the world’s biggest search engine: Google or BackRub? Believe it or not, a lot of people were supporting the latter at some point. It’s hard to imagine a world where "BackRubbing" information is a daily habit! Here, we go over the original names of very famous brands and explore why they didn't stick. Do you wish any of them had been used?

1
BackRub

Image: Deepanker Verma

Before it became the verb we all use today, Google was known as BackRub. The name referred to the search engine’s ability to analyze backlinks (links from one webpage to another) as a way to rank search results.

But it sounded more like a massage parlor than a tech startup. In 1997, they wisely rebranded to Google, a twist on "googol," the term for the number 1 followed by 100 zeros.

2
Brad’s Drink

Image: NIKHIL

It was going to carry around the nickname of its creator forever. Caleb Bradham was a pharmacist in New Bern, North Carolina. He invented a drink back in 1893 as a refreshing, energizing tonic for digestion, which included pepsin , a digestive enzyme.

A few years later, Brad decided on a more marketable name than his own : Pepsi-Cola.

3
Taco-Tia

Image: Jeswin Thomas

Glen Bell owned Bell’s Drive-In, a stand selling hot dogs, when he noticed long lines outside a Mexican restaurant. He decided he needed to learn how to make tacos.

Over a few years, he refined his concept and opened a new chain selling Mexican food, which received several names over time, including Taco-Tia. Eventually, he landed on Taco Bell. It was conveniently Americanized , easy for mainstream customers to remember and pronounce, and suggested a memorable logo.

4
Sound of Music

Image: Josip Ivankovic

At first, this mega-electronics retailer was all about stereos. Founded in the 60s, Sound of Music specialized in home audio equipment. But after a tornado wrecked their main store in the 80s, they ran a massive clearance sale and told people they would get their "best buy" there.

By the end of the day, they had pretty much sold out. The sale was such a hit that, in 1983, they decided to rebrand entirely as "Best Buy".

5
Tote’m Stores

Image: Piccinng

Once upon a time, you didn’t pop into a 7-Eleven—you got your goods home from Tote’m Stores. The chain got its original name because customers "toted" their purchases.

In 1946, to highlight their revolutionary new hours (7 a.m. to 11 p.m.—wild for the time), they wisely rebranded as "7-Eleven."

6
Blue Ribbon Sports

Image: NEXT Distro

If it had been called "Blue Ribbon Sports," there would probably not be a swoosh . This company began as a distributor for Japan’s Onitsuka Tiger running shoes.

But in the 70s, as they launched their own footwear line, they realized they needed a brand with more bite. They chose "Nike," after the Greek goddess of victory. The swoosh logo was designed that same year for just $35.

7
AuctionWeb

Image: appshunter.io

The original name was straightforward, but also boring. eBay's original incarnation was AuctionWeb, launched in 1995 by Pierre Omidyar as a side project under his larger personal domain, eBay.com (which stood for his consulting firm Echo Bay Technology Group ). When he found that the domain echobay.com was already taken by a mining company, he settled on ebay.com. Later, as the online auction section became wildly successful, Omidyar dropped AuctionWeb entirely and adopted eBay as the company name.

8
Pequod

Image: Gema Saputera

The founders of this coffee shop were inspired by Herman Melville’s Moby-Dick. They wanted the quality of the coffee to be connected with seafaring and adventure . So, their first choice was "Pequod," the name of Captain Ahab’s doomed whaling ship.

That name didn’t have enough of a punch, however, so they decided to go for a wink at another character in the same book, with a much more marketable sound: Starbucks.

9
Pete’s Super Submarines

Image: Mustafa Fatemi

It was the 60s when 17-year-old Fred DeLuca opened a sandwich shop in Connecticut with financial help from a family friend: Dr. Peter Buck. In his honor, DeLuca named it "Pete’s Super Submarines."

The business grew, however, and the name was a bit of a mouthful. They needed a name that was shorter, catchier, and easier to advertise on the radio. They rebranded as "Subway," winking both at their food (subs) and the fast, urban lifestyle they hoped to serve.

10
Cadabra

Image: ANIRUDH

Too spooky, right? Amazon nearly had a name that conjured magic tricks. In 1994, Jeff Bezos registered the name "Cadabra," short for abracadabra . That lasted until someone pointed out how much like "cadaver" the name sounded.

Bezos then considered "Amazon," the name of the immense river. Not only did it suggest something vast, exotic, and full of potential, but it also placed the brand at the top of alphabetical listings —an old-school SEO move.

Geography Geography 2 min read

Back to the roots

10 great American trees that shaped our history—and you never knew

Image: Art Institute of Chicago

From towering forests to city streets, American trees have shaped culture, commerce, and the environment. Many provided food, medicine, and building materials, while others played a role in history. This list explores 10 iconic American trees and the surprising ways they’ve been used, preserved, and celebrated.

1
Sugar Maple (Acer saccharum)

Image: GraceHues Photography

The sugar maple produces the sap that becomes maple syrup, a North American staple. Its hardwood is also prized for furniture and flooring.

Native to the northeastern U.S. and Canada, sugar maples support both culinary traditions and forestry industries. They can live for over 200 years and are crucial to fall foliage tourism.

2
White Oak (Quercus alba)

Image: Tina Xinia

White oak wood is valued for barrels, furniture, and flooring due to its strength and natural rot resistance.

Historically, it was used in shipbuilding during colonial times. White oak forests also support diverse wildlife, and their acorns feed deer, squirrels, and birds.

3
Eastern Red Cedar (Juniperus virginiana)

Image: Aimee Summers

This tree’s wood is aromatic and naturally repels moths, making it a good choice for closets and storage chests.

Red cedar oil was also used in medicine by Native Americans. Its dense wood has been extensively used for fence posts and small-scale construction.

4
American Chestnut (Castanea dentata)

Image: Marta Reis

Once dominant in eastern forests, the American chestnut was devastated by blight in the early 20th century.

Its wood was lightweight yet strong, ideal for furniture and building. The nuts were a staple food for wildlife and humans alike. Breeding programs now aim to restore it.

5
Ponderosa Pine (Pinus ponderosa)

Image: benjamin lehman

Ponderosa pines dominate the western U.S. and are a major timber source.

Their wood is used for construction, paper, and fuel. Native Americans also used the bark and resin for medicinal purposes and ceremonial practices.

6
Red Maple (Acer rubrum)

Image: Edmond Lau

Red maples are adaptable trees that provide timber and spectacular fall colors.

Like the sugar maple, their sap can also produce syrup, and the wood is used in furniture and flooring. The species thrives in wetlands, supporting a wide range of ecological diversity.

7
Douglas Fir (Pseudotsuga menziesii)

Image: Ulrike R. Donohue

A key timber species, the noble Douglas fir is used for construction, plywood, and paper.

It’s also one of the most popular Christmas trees. Native Americans used the bark and needles for medicinal purposes.

8
Black Walnut (Juglans nigra)

Image: Ross Domke

Black walnut produces edible nuts and dark, durable wood for furniture and gunstocks.

Its wood is highly prized by woodworkers for fine cabinetry. The nuts support wildlife, while the husks can be used for natural dye.

9
American sycamore (Platanus occidentalis)

Image: Heather Wilde

American sycamores are found along rivers and lakes, stabilizing soil and preventing erosion.

Their large, patchy bark makes them visually distinctive. Historically, their wood was used for butcher blocks, furniture, and veneers.

10
White Spruce (Picea glauca)

Image: Joel Cross

White spruce supports timber, paper, and pulp industries in northern forests.

Its wood is lightweight yet strong, ideal for construction and musical instruments. Spruce forests are also critical habitats for migratory birds and wildlife.

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