1

Ancient roots

Image: Miguel Teirlinck

Believe it or not, what we call Halloween began more than 2,000 years ago. The ancient Celtic festival of Samhain, held from October 31 to November 1 in what is now Ireland, Scotland, and parts of Britain, marked the shift from the harvest season to the dark days of winter. The Celts believed that, on that night, the boundary between the living and the dead grew dangerously thin. Spirits could slip through that barrier... both benevolent and darker ones.

2

Why scary costumes?

Image: JOHN BEARBY IMAGES

If the spirits of the dead were roaming the earth, what would you do? The Celts had a clever solution: they disguised themselves with animal skins and masks to look frightening and protect themselves from any spirits that might not have the best intentions. The hope was that ghosts would either mistake them for one of their own or be scared off entirely. Over time, the tradition evolved, but its roots remained; just look at all the little witches, skeletons, and other spooky costumes we see on Halloween today.

3

There's a reason for black and orange

Image: Gary Fultz

Orange and black take over homes and streets every Halloween, but why? The answer goes back to the Celtic festival of Samhain as well. Orange symbolized the end of autumn and fallen leaves, while black represented the darkness of the long winter nights ahead.

4

Witches weren’t always seen as scary

Image: Halanna Halila

Witches have been part of Halloween lore for ages. Countless stories cast them as spooky figures with flying broomsticks, pointed hats, and bubbling potions. But it wasn’t always this way. Among the Celts, many practices now labeled as "witchcraft" were connected to healing, spirituality, and nature, and weren’t seen as evil at all; that association came much later with the spread of Christianity. In fact, the English word "witch" is often linked to the Old English wicca (masculine) and wicce (feminine), meaning "wise one."

5

Trick-or-treating origins

Image: Robin Jonathan Deutsch

In addition to dressing up to protect themselves, the Celts also left treats on their doorsteps to appease wandering spirits. Over the centuries, that custom changed and spread. By medieval times in Europe, people—especially children—would go door to door during this season, offering prayers for departed souls or performing small songs and jokes in exchange for food or treats. This tradition, known as "souling" or "guising," eventually inspired the trick-or-treating we know today.

6

Scary tricks

Image: Nick Fewings

In the recent past, the "tricks" in trick-or-treating were no joke—they could be genuinely frightening. In the late 19th and early 20th centuries, Halloween was known far more for mischief than for candy. Kids pulled off pranks like tying doors shut or slamming windows to make homeowners think their houses were haunted. Scary? Yes. Fun? Definitely.

7

In the past, they weren't pumpkins

Image: Igor Omilaev

Pumpkins may be the stars of Halloween décor today, but they weren’t always the first pick. The tradition of carving Halloween lanterns also began in Ireland and Scotland, but not with pumpkins. In the old days, people carved turnips, beets, and other root vegetables. When Irish immigrants arrived in the United States in the 19th century, they found that pumpkins were bigger, softer, and far easier to carve, so pumpkins quickly replaced the turnips.

8

Halloween, SC

Image: Joseph Corl

Today, Americans put a lot of effort into Halloween celebrations. But perhaps no one embraces it more than the residents of Conway, SC, who made headlines for a bold decision. In 2022, the city officially adopted the monikers "City of Halloween" and "Halloween, SC" for the month of October. Although "Conway" remains its legal name year-round, the town uses the spooky nickname during the holiday season to attract visitors eager to experience its larger-than-life celebrations and decorations.

9

Parents also have their "tricks"

Image: Tolgahan Akbulut

Although trick-or-treating is mostly for kids, parents definitely get in on the fun. According to a 2019 survey, 74% of parents admitted to stealing a few pieces of their children’s candy. And honestly, who can blame them? A pumpkin bucket overflowing with sweets is hard to resist.

10

Paranormal full moon

Image: Ganapathy Kumar

Celebrating Halloween under a full moon has a special charm, as that lunar phase has long been linked to heightened paranormal activity. But this coincidence is rare: a full moon on Halloween only happens about every 18–19 years. The last full moon during Halloween was in 2020, and according to forecasts, we won’t see another until 2039.

1

Grand Prismatic Spring

Image: MikeGoad

The steaming, multicolored circle of the Grand Prismatic Spring is one of the most hypnotic and unique sights in the U.S. Part of Yellowstone National Park, this hot spring is the largest in the country and the third-largest in the world, measuring 370 feet wide and 160 feet deep.

Its vibrant colors, ranging from deep blue in the center to fiery red and orange at its edges, are unlike anything we see in nature every day. Minerals and microbes are responsible for these hues, with water temperature causing the pigments to fluctuate . The spring owes its existence to geothermal activity driven by Yellowstone's underlying magma chamber and is located in the Midway Geyser Basin.

2

Fly Ranch Geyser

Image: Ken Lund, CC BY-SA 2.0

One of the reasons why Fly Ranch Geyser is unique in the world is that it was formed after a human accident . This technicolor geothermal geyser, located on the Fly Ranch property in the Hualapai Geothermal Flats of Washoe County, Nevada, wasn’t there before 1916.

In 1916, while drilling a well for irrigation in the area, workers struck near-boiling geothermal water, leading to the creation of the first geyser. Decades later, in 1964, a geothermal energy company drilled a second well nearby, which caused the emergence of the Fly Geyser we know today. It has been spouting water into the sky ever since, forming several cone-like vents atop a mound that continues to grow.

3

Devil’s Kettle

Image: chrishawaii

Where does the water from the Brule River go when it falls? For a long time, this was a mystery. Located in Judge C.R. Magney State Park near Grand Marais, Minnesota, along the North Shore of Lake Superior, the river is famous for its unusual split: one half flows downstream, while the other plunges into a seemingly bottomless hole .

This waterfall has baffled visitors and scientists for years because objects thrown into the "kettle," such as logs and ping-pong balls, appeared to vanish without resurfacing. This fueled theories of underground rivers or deep caverns beneath the falls. The mystery was solved recently when hydrologists discovered that the water entering the kettle resurfaces downstream . The kettle's strong currents explain why objects thrown in don’t resurface; they are broken apart and held underwater, functioning like a natural washing machine.

4

Mono Lake Tufa Towers

Image: Stephen Leonardi

These unique limestone formations, known as the Mono Lake Tufa Towers, emerge from the salty, alkaline waters of Mono Lake , fed by underwater springs. Located in eastern California, near the Sierra Nevada mountains and about 13 miles east of Yosemite National Park, they are a striking natural wonder.

These tufa towers rise dramatically from the water. How were they formed? Mono Lake has no outlet, so its high alkalinity and salinity caused minerals to accumulate over time. This unique environment supports an ecosystem of brine shrimp, alkali flies, and migratory birds. To give you an idea, the lake’s salinity is more than twice that of the ocean, which means you could float effortlessly in its waters, as many visitors do.

5

Crater of Diamonds

Image: Brett Sayles

If you find a diamond here, you get to keep it—this is the only diamond-bearing site in the world where that's possible. Open to the public for mining , the Crater of Diamonds is a 37.5-acre field located near Murfreesboro, Arkansas. It marks the eroded surface of a volcanic pipe composed of lamproite, a rare volcanic rock.

Visitors sometimes find diamonds of various colors, including white, yellow, and brown, along with other gems like amethyst and garnet. It was here that the "Uncle Sam Diamond" was found, the largest diamond ever dug out in North America, weighing 40.23 carats. Diamonds were first discovered here in 1906 when a local farmer found unusual crystals on his land, which sparked a minor diamond rush.

6

Antelope Canyon

Image: Roberto Lee Cortes

Rocks that look like flowing water: Antelope Canyon is a famous and breathtaking slot canyon in northern Arizona. It consists of two main sections: Upper Antelope Canyon (a.k.a. Tsé bighánílíní, or "the place where water runs through rocks") and Lower Antelope Canyon ( Hazdistazí, or "spiral rock arches").

The canyon was formed over millions of years as flash floods and desert winds eroded the Navajo Sandstone. Even today, seasonal flash flooding continues to shape and carve the canyon’s mesmerizing features. Its surreal, wave-like formations in shades of orange are a favorite subject for photographers and tourists from all over the world.

7

Petrified Forest

Image: Megan Clark

The Petrified Forest National Park in northeastern Arizona boasts one of the world's largest and most vibrant concentrations of petrified wood . The park, part of the Painted Desert, is located between the Apache and Navajo Counties.

Most of the wood found there is from ancient conifer trees that date back about 225 million years to the Late Triassic period. These trees were swept into river systems, buried by sediment, and transformed into stone through a process called permineralization . The park also features a wealth of fossilized remains of ancient animals, including early reptiles.

8

Devils Tower

Image: Kyle Petzer

The Devils Tower stands alone, protruding dramatically from the plains. Considered sacred by Native American tribes, it was originally called "bad god’s tower," a name that eventually evolved into its current form. Located in northeastern Wyoming, this igneous rock monolith soars 867 feet above its base.

It was designated the first U.S. National Monument by President Theodore Roosevelt in 1906. Geologists agree that Devils Tower was formed through the intrusion of magma into sedimentary rock layers about 50 to 60 million years ago. Today, climbers from around the world are drawn to its sheer walls, though climbing is prohibited in June to honor Native ceremonies.

9

The Wave

Image: Mark Nemenzo

The Wave is a visually stunning sandstone formation located in the Coyote Buttes North area of the Vermilion Cliffs National Monument. Known for its hypnotic, swirling bands of red, orange, and yellow, its delicate ridges are so easily damaged that even one misplaced footstep could ruin the beautiful patterns.

Approximately 185 million years ago, this area was a vast desert covered in dunes. Over time, layers of sand were deposited, compacted, and cemented, forming this Navajo sandstone shape. Unfortunately, The Wave is only accessible by a challenging hike that requires a permit, due to the fragility of its ecosystem and high demand from visitors. With less than 5% of applicants obtaining a permit each year, it is one of the most exclusive hiking destinations in the world.

10

Kasha-Katuwe Tent Rocks National Monument

Image: Bruce Warrington

The Kasha-Katuwe Tent Rocks National Monument, located in northern New Mexico, displays a unique landscape of tall, cone-shaped rock formations. These "tent rocks," composed of pumice and tuff, are known as "hoodoos." They are natural formations ranging from a few feet to approximately 90 feet tall.

The name "Kasha-Katuwe" means "white cliffs" in the Keresan language of the Cochiti Pueblo. Hiking trails, such as the Slot Canyon Trail, offer visitors the opportunity to explore the cones up close while walking through dramatic, narrow canyons.

1

Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2

ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3

Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4

Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5

Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6

Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7

Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8

Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9

AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10

Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.