History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

History History 3 min read

Lawn and order

How the American lawn was born: 10 moments that shaped our frontyards

Image: Gunnar Ridderström

The American lawn didn’t sprout overnight. It grew from European ideals, industrial changes, suburban planning, and clever marketing. From elite colonial estates to postwar tract homes, each step shaped how grass became a national obsession. Here are 10 factual milestones that explain how a simple patch of green became a defining feature of U.S. domestic life.

1
European origins

Image: Martin Zenker

Lawns — and by lawns we mean closely mown grassy spaces — began appearing in 17th- and 18th-century Britain and France as signs of wealth. This was because only aristocrats or large estates could afford to keep grass short and manageable.

Before mechanized tools, scythes, shears, or grazing animals were used to maintain lawns, so turf was largely limited to those who could own the necessary manpower or animals. Early American colonists imported these aesthetics and tried to replicate them in their architecture and homes, albeit less formally.

2
Public parks set the bar

Image: Carl Newton

Early urban park designers, strongly influenced by European landscaping ideas, laid out wide expanses of turf in city parks, showing the public a "civilized" green aesthetic. That made clipped lawns part of the civic-space ideal, and not just a private luxury.

These parks helped cement the association between grass lawns, order, leisure, and modern urban life in American culture.

3
Mechanical breakthroughs

Image: Daniel Watson

In 1830, English engineer Edwin Beard Budding patented the first mechanical lawn mower, inspired by a wool-mill reel used to trim cloth.

Budding’s design used a cylinder of blades powered by a rear roller, making it easier to cut grass evenly, and largely replaced laborious scything or grazing, cutting down the cost of maintaining such status symbols in the process.

4
Et pluribus lawnus

Image: Gang Hao

Once affordable lawn mowers—including lighter push-mower variants in America—became popular, maintaining a lawn became feasible for aspiring middle-class homeowners.

This sparked a major transformation in both private and public architecture, as many well-to-do homes that before could not afford it began attempting to replicate the European lawn style in some fashion or another.

5
Suburban dreams

Image: Venrick Azcueta

For decades, lawns remained a steady feature of American architecture and green-space design; however, it wasn’t until after WWII that the true lawn boom began. Returning veterans and government-backed mortgages fueled rapidly expanding suburbs.

Developer William Jaird Levitt and his company built thousands of nearly identical homes, each with its own front and back lawn. By the 1950s and ’60s, lawns had become central to the "American Dream," symbolizing stability, middle-class respectability, and neighborhood uniformity.

6
A bit of chemical help

Image: Victor Furtuna

After the war, synthetic fertilizers (derived partly from wartime chemical technologies) became widely available to consumers, enabling lush, uniform lawns even in soil and climate conditions unsuited to grass.

This lowered the barrier to achieving a "perfect" lawn, further popularizing lawns as part of the American identity and raising the expectations of what the perfect lawn should look like.

7
Begone, pesky weeds!

Image: Dmitry Burdakov

In addition to fertilizers, in 1944, researchers discovered 2,4‑Dichlorophenoxyacetic acid (2,4-D), the first widely effective selective herbicide — killing broadleaf weeds while leaving grasses largely unharmed.

Deployed commercially soon after WWII, 2,4-D made maintaining uniform, weed-free lawns much easier and was quickly adopted in home lawn products.

8
Thou shalt keep thy lawn green

Image: Tiago Rodrigues

As suburbs proliferated, lawn maintenance became a shared social norm — homeowners' associations and neighborhood covenants often started to expect regular mowing and upkeep.

Keeping a well-groomed lawn became not just an aesthetic choice but also a mark of civic responsibility and conformity to norms.

9
Environmental worries

Image: Rémi Müller

By the mid- to late 20th century, the ecological cost of the lawn aesthetic became visible: heavy water use for irrigation, chemical runoff from fertilizers and herbicides, and reduced biodiversity as a consequence.

These drawbacks spurred both scientific and public debate about the sustainability of the traditional lawn model — especially in water-scarce regions, where it was both impractical and resource-intensive.

10
The birth of mixed lawns

Image: Ruben Sukatendel

Growing environmental awareness, droughts, and changing tastes have prompted many homeowners and municipalities to adopt drought-tolerant landscaping, native plants, or mixed-species yards instead of the traditional uniform turf.

As a result, today the "ideal lawn" is evolving as we speak: classic turfgrass still remains common, but alternative yard styles now offer more varied ecological, economic, and aesthetic options.

General General 6 min read

A slice of America

The great American pie road trip: 10 must-try flavors

Image: Maksim Goncharenok

Americans love pies and with good reason! They come in all kinds of shapes and forms. From basic ingredients like chocolate to riskier ones like a cheddar crust (yes, that is very much a thing!). Each state in our country has found a way to take a classic pie and come up with its own unique version of it , and even create new pies altogether. Now, in an attempt to take a culinary road trip, we’ve gathered 10 pies that are big in 10 different states. Will your state make the list? Are you willing to try any of these? Keep reading and see for yourself! Enjoy the ride!

1
Massachusetts - Apple pie with a twist

Image: Priscilla Du Preez 🇨🇦

Apple pie is the nation’s pie—it’s the classic dessert served on the 4th of July, so it doesn’t belong to any particular state. However, Massachusetts thought the classic recipe could do with a twist and they went all the way: Apple pie with a cheddar crust .

This may sound unusual, but it’s actually quite a popular recipe in the Bay State. Some choose to fill the pie with the cheese, while others prefer to lay some slices on top and bake it until a crust forms. In any case, this one is only for those who keep their minds and palates open to new experiences. Are you one of them?

2
Kentucky - Bourbon Chocolate Pecan pie

Image: nikohoshi

In Kentucky, bourbon flows as freely as hospitality, and it’s no surprise that the state’s beloved Bourbon Chocolate Pecan Pie is a crowd favorite—especially on Derby Day. This dessert combines crunchy pecans, smooth chocolate, and a splash of Kentucky bourbon for a sweet, boozy finish.

Now, here’s the thing with this one: You can’t call it a Derby Pie unless you are Kern’s Kitchen. Why not? Because they own the trademark. But that didn’t stop the locals—they came up with creative alternatives like "Not Derby Pie" or "Derby Dessert."

To make it yourself, try mixing a bit of melted butter with your chocolate for an extra velvety texture. Just don’t forget to sip a little bourbon on the side while you’re baking—it’s only fitting!

3
New Jersey - Green tomato pie

Image: Sophie Dale

New Jersey’s Green Tomato Pie might sound odd to some, but locals know it’s a delicious treat . Made from either ripe green tomatoes (which often have lovely stripes) or unripe red ones, this pie has a flavor that is surprisingly similar to apples. The tomatoes soften as they cook, and they blend beautifully with the cinnamon and the sugar. The result? A refreshing, unique filling.

If you’re giving it a go at home, make sure to use the ripest green tomatoes you can find—they add a more vibrant flavor to each bite.

4
Pennsylvania - Shoofly pie

Image: Kenneth Schipper

Pennsylvania’s Shoofly Pie is one of those old-time desserts that never goes out of style. Based on molasses, the pie comes in two styles: a dry-bottom version that’s more like a cake, or a wet-bottom version with a gooey custard layer.

But what about the name? Traditionally, it’s believed that the name came from the flies that bakers had to "shoo" away while the pie cooled. However, some say it's named after Shoofly the Boxing Mule, a celebrity from the 19th century.

Either way, this pie is a taste of Pennsylvania's Dutch heritage. If you’re up for a baking challenge, aim for the wet-bottom style—its sticky, rich filling is worth the extra effort. Just be ready to shoo some flies away!

5
Georgia - Peanut pie

Image: Isaac Quesada

Were you expecting to see a peach-based pie in this section? Not today, sir! Though Georgia is often called the Peach State, its real star crop is peanuts. Thousands of peanut farmers call Georgia home, including one very famous name. Do you know it? Jimmy Carter, the peanut-farming president!

Peanut Pie might not be as well-known as peanut butter, but it’s just as flavorful and rich. This Southern staple blends sweet, salty, and nutty goodness in every bite. Serve it with whipped cream, and you’ve got a crowd-pleaser that’s simple to make and even easier to enjoy.

Now, in case you were wondering, Carter wasn’t the only one: Thomas Jefferson was also a fan of peanuts! With a history like that, you know this pie is something worth trying.

6
Vermont - Maple pie

Image: Mary West

This one lives up to our expectations: Vermont’s connection with maple syrup is legendary, and Maple Pie is the sweet—and logical—result. As the nation’s leader in maple syrup production, Vermont has turned this delicious treat into a delicious pie.

In the 1860s, maple sugar was cheaper than cane sugar , making it the go-to sweetener, and today, it still holds that place of honor. Maple Pie is rich, buttery, and perfectly sweet… So, Vermont in a nutshell.

Are you giving this pie a go? Use a deep-flavored maple for an intense result!

7
Alaska - Blueberry Rhubarb pie

Image: Erol Ahmed

We may all know Alaska for its rugged wilderness, but it’s also home to some fantastic pie ingredients, like blueberries and rhubarb. These two grow in abundance, especially thanks to Alaska’s long summer days. And did you know? Back in the early 1900s, Henry Clark, who was nicknamed "The Rhubarb King," helped feed Gold Rush workers with fresh rhubarb.

You can use any kind of berry in this pie, but wild Alaskan blueberries are especially tasty! Add a dollop of vanilla ice cream on top, and you’ve got a true Alaskan treat. It’s tart, sweet, and perfect for any adventure. Just be sure to gather your berries before the bears do!

8
Colorado - Rocky road pie

Image: Dagmara Dombrovska

When you think of Colorado, the mighty Rocky Mountains are the first thing to come to mind, right? What better way to honor them than with a Rocky Road Pie? Done and done, thanks to the locals.

This pie brings together chocolate, marshmallows, and nuts, just like the famous ice cream flavor. Now, here is a fun fact: legend says the original Rocky Road ice cream was made by cutting marshmallows with sewing scissors!

We can’t really confirm whether that’s true or not, but you can’t deny the charm of the story. The pie version is just as rich and satisfying, with layers of melted chocolate and fluffy marshmallows. If you’re a fan of sweet and crunchy, this one’s for you.

9
Maryland - White potato pie

Image: Josephine Amalie Paysen

Most people think of sweet potatoes when they hear "potato pie," and that makes sense, but in Maryland, it’s all about the white potato .

This pie has been a local favorite for over 150 years, and early recipes date back to nothing less than the 1850s! Baked in a buttery crust, this pie is sweet and custard-like, with just a hint of cinnamon. It’s a bit like pumpkin pie’s lighter cousin.

Don’t be surprised if it becomes your new holiday go-to! Marylanders have been enjoying it for generations, and it’s easy to see why. Serve warm or cold—it’s the perfect ending to any meal.

10
Ohio - Buckeye pie

Image: Tanya Semenchuk

And we come to the end with Ohio’s signature pie: Buckeye pie take center stage , please! This delicious pie, along with its name, is inspired by the famous buckeye candy that mimics the state tree’s nut.

Though the real buckeye nut is toxic, you can eat this version without any worries. The pie is pure indulgence, layered with chocolate and peanut butter. The combination of creamy peanut butter filling and rich chocolate is hard to resist, and it looks just as good as it tastes. Simply mouthwatering!

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