History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

History History 4 min read

Fur, feathers, and fame

The first pets: The surprising, funny, and furry side of history!

Image: Sara Kurfeß

Before social media and spin doctors, some of the most beloved figures in Washington had four legs or wings. From dogs to horses, rabbits, and even raccoons, presidents have shared the White House with a colorful parade of creatures. These pets weren’t just sidekicks; they were family, confidants, and sometimes even headline-makers.

1
George Washington’s hungry hound

Image: Mitchell Orr

George Washington didn’t just lead a new nation; he also led a lively pack of dogs . His favorite, Vulcan, became a bit of a legend after sneaking into the kitchen and stealing a ham right before a fancy dinner party. Washington’s home was full of animals, from hounds with names like Sweet Lips and Madam Moose to strong horses such as Nelson and Blueskin, who carried him through the Revolution. The father of our country clearly had a soft spot for man’s best friend.

2
Thomas Jefferson’s exotic companions

Image: 🇸🇮 Janko Ferlič

When Thomas Jefferson returned from France, he brought back more than political ideas. He also brought home a dog named Bergere, who had puppies during the voyage. Later, explorers Lewis and Clark sent him two bear cubs that lived for a time at Monticello. Jefferson also kept birds, which showed a curious and gentle side to the man remembered for serious debates and historic documents.

3
Abraham Lincoln’s family menagerie

Image: Sergiu Vălenaș

Abraham Lincoln’s household was full of affection, laughter, and animals. His loyal dog, Fido, stayed behind in Springfield when the family moved to Washington, but Lincoln made sure he was cared for. The White House soon filled up with two playful goats named Nanny and Nanko , horses, cats named Tabby and Dixie, and even a few rabbits. Lincoln’s kindness toward animals mirrored his compassion for people.

4
Theodore Roosevelt’s White House zoo

Image: Jaroslaw Slodkiewicz

Theodore Roosevelt didn’t just bring energy to politics; he brought it to pet ownership too. His home was a whirlwind of fur, feathers, and scales. Alongside horses and dogs, there were guinea pigs, a macaw, a badger, a snake named Emily Spinach, and even a bear called Jonathan Edwards. Roosevelt’s six kids were always introducing new creatures, turning the White House into a joyful, unpredictable zoo.

5
Woodrow Wilson’s tobacco-chewing ram

Image: Livin4wheel

Woodrow Wilson’s presidency wasn’t all about policy and world affairs. He also had a ram named Old Ike, who was known for chewing on cigars . Wilson kept a flock of sheep on the White House lawn during World War I to help raise money for the Red Cross by selling their wool. Along with dogs, birds, and a cat named Puffins, the Wilson White House looked more like a small farm than a seat of government.

6
Calvin Coolidge’s cheerful chaos

Image: Christian Hess Araya

If anyone rivaled Roosevelt’s menagerie, it was Calvin Coolidge. He and his wife, Grace, were devoted animal lovers. Their White House included twelve dogs, two cats, seven birds, a donkey named Ebenezer, two raccoons called Reuben and Rebecca, and even a bobcat named Smoky. Rob Roy, their white collie, was so beloved that he appeared in Grace Coolidge’s official portrait. With so many paws and claws around, quiet moments were rare, but laughter was constant.

7
Franklin D. Roosevelt’s loyal Fala

Image: Chris Arthur-Collins

Few pets have reached celebrity status quite like Franklin Roosevelt’s Scottish terrier, Fala . The little dog went everywhere with the president and even had his own fan club. When critics accused Roosevelt of forgetting Fala during a trip to Alaska, the president jokingly denied it in a speech that won over the crowd. Fala stayed faithfully by his side through good times and bad, a symbol of loyalty during some of the nation’s hardest years.

8
John F. Kennedy’s household of charm

Image: Gary Bendig

The Kennedys filled the White House with laughter and animals. Their pets included Pushinka, a gift from Soviet leader Nikita Khrushchev, who had puppies with the family’s dog, Charlie. The Kennedys gave the puppies to children who wrote to them. They also had horses, cats, birds, hamsters, and even a rabbit named Zsa Zsa . Caroline’s pony, Macaroni, became a favorite of photographers and fans, perfectly matching the family’s youthful, warm image.

9
Lyndon B. Johnson’s famous beagles

Image: Doğan Alpaslan DEMİR

Lyndon B. Johnson’s dogs, Him and Her, became almost as well known as their owner. Johnson once caused a stir by lifting one of them by the ears for a photo, but he truly loved his pets. He kept several dogs, along with birds and hamsters that entertained his family. Johnson was the last president to keep anything beyond the usual cats and dogs at the White House, marking the end of a particularly lively era for presidential pets.

10
Ronald Reagan’s ranch companions

Image: Florin Palamarciuc

For Ronald Reagan, animals were part of the good life. His dogs, Lucky and Rex, often joined him at the family ranch, where he could ride horses and enjoy the open air away from Washington. Rex even had his own miniature White House doghouse . The Reagans saw their pets as family and often talked about how much joy they brought to their lives, proof that even presidents need a wagging tail to make a house feel like home.

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