1

The Roaring Twenties

Image: Carrie Borden

We’ll begin with one of the first fads invented right here in America. The 1920s in America were characterized by a period of prosperity and well-being that resulted in a dynamic and distinct cultural rise in major American metropolises. There’s a reason why this period was known as "The Roaring 20s": It signified an upheaval in American music, arts, and fashion.

The 20s saw the birth of avant-garde art forms like jazz music, as well as groundbreaking novels by authors like F. Scott Fitzgerald and Ernest Hemingway. This era is also remembered for the surge of the "Flapper" subculture: Modern, young women with a more carefree attitude toward entertainment.

2

Pin-up models

Image: Florida Memory

Who do you think about whenever you think of the word "pin-up model"? Chances are your answer is Marilyn Monroe or Betty Grable : After all, they both got their start as pin-up models, portrayed in thousands of mass-produced photographs. However, these actresses helped cement the notion of what defines a pin-up model, now considered to be an essential icon in American pop culture history.

Pin-ups defined the aesthetic of an entire period, present in everything from movies to advertisements. Not only that, pin-up models were often depicted on the side of American fighter planes during World War 2, helping raise the morale of our troops.

3

Greasers

Image: Sümeyye Candan

Although the word "greaser" definitively got its start as a derogatory term for this subculture, it ended up being the name of one of America’s most beloved periods. The 1950s are still revered as a golden age by millions of Americans, particularly because of the surge of many icons that make our country so wonderful: Things like Cadillacs, Rock N’ Roll music, and soda fountains were all born in this era.

In that sense, the "Greaser" look was heavily influenced by musicians and actors like Elvis Presley and James Dean . Greasers would showcase their fast motorcycles, stylish hairstyles, and leather jackets wherever they went. By the 1970s, this style was so well-known that it provided the basis of one of America’s favorite TV characters: Fonzie, perhaps now considered the quintessential greaser.

4

The Hippie movement

Image: Jamie Street

The Hippie movement is synonymous with 1960s America: This subculture influenced almost every art form during this period, from music to television, film, and literature. While it is nowadays mostly looked at as an aesthetic or cultural movement, the influence of hippies in American politics and society shouldn’t be overlooked.

Perhaps the biggest representatives of the hippie movement are those groundbreaking bands and musicians aligned with this movement, like Jimi Hendrix, Janis Joplin, or Jefferson Airplane. Hippies were also characterized by their groundbreaking fashion, which featured bell-bottom jeans, sunglasses, and colorful shirts.

5

Beatnik movement

Image: Pereanu Sebastian

Speaking of hippies, let’s take a little detour and focus on an American artistic movement that laid the foundation from which the hippie movement emerged. Much like with "greaser," the term "beatnik" was first coined as an insult, aimed at followers of the "Beat Generation," a literary movement that included names like Jack Kerouac or William S. Burroughs.

The beatnik subculture had a defining image, often exaggerated by detractors: Think about the caricature of a modern poet, complete with a black turtleneck, beret, and bongos, and you’ll be thinking about a stereotypical beatnik. Regardless, historians believe that the term "hippie" comes from "hipsters," which is a term first used to describe the beatnik subculture.

6

The 80s

Image: Eric Nopanen

Fashion during the 1980s can be best summed up by this phrase from Charles Dickens's "A Tale of Two Cities": "It was the best of times, it was the worst of times." While it can’t be denied that this decade brought forward groundbreaking styles to music, films, and culture, it should also be noted that some of these changes were extreme, to say the least. At the end of the day, whether the 80s were good or bad will ultimately depend on who you are asking.

Personally, we would like to focus on those 80s things that we absolutely love: Things like synthesizer music, mullet hairstyles, and neon-bright clothing. This decade was also the birthplace of several subcultures, including the post-punk, preppy, and new-wave movements.

7

The 90s

Image: Panos Sakalakis

If the 70s and 80s were characterized by their loud and flamboyant styles, the 90s were defined by a more minimalist approach: Bands like Nirvana or Pearl Jam helped promote the "grunge" aesthetic, which featured simple items of clothing like jeans, flannel shirts or hoodies.

Although definitively minimalist, the 90s were also the birthplace of subcultures like the goth movement. During this era, numerous extreme sports like skateboarding gained popularity, in line with this decade’s alternative outlook on culture.

8

Disco

Image: Dustin Tramel

Ready to dance "The Hustle"? The late 60s and early 70s were determined by the emergence of one of America’s most remembered subcultures. While disco music first appeared in New York City and Philadelphia, it quickly swept over the nation: Think of a tornado filled with disco balls, roller skates, and nightclubs, and you might be able to paint a picture of how influential this subculture was.

Although disco got its start in iconic nightclubs like Studio 54, it soon expanded to other mediums like movies and television. Most notably, shows like "Soul Train" helped promote this genre’s appeal, while films like "Saturday Night Fever" cemented the ultimate aesthetic of the disco subculture.

9

Digital age

Image: Xiong Yan

We have now arrived at our modern times ! The advent of the internet represented such a groundbreaking innovation in our everyday lives that it stands to reason that the digital age also influenced many of our fads and movements. The late 2000s and early 2010s were determined by this new massive access to information, which completely changed the way we consume culture and entertainment.

In that sense, this new, instant way to share information immediately meant that culture was now not only limited to geographical locations: Your favorite band or fashion icon could easily live on the other side of the world. This cultural exchange resulted in a rich and diverse movement, which is still developing to this very day.

10

All those wonderful memories…

Image: COSMOH LOVE

We have reserved the final entry on this list for the many objects that defined each of these decades. It is sometimes easier to picture an era through a specific item: Think about the 50s and their timeless jukeboxes, or the 90s and the above-mentioned flannel shirts.

In that sense, we have selected a few of our top picks. Some, like the Hula Hoop or the Frisbee, have truly transcended time: Although they were created decades ago, they are still thoroughly enjoyed by children and adults alike. Time hasn’t been that kind with others, though, like with the now practically extinct Tamagotchi. This digital pet was all the rage during the late 90s and early 2000s, but it ultimately fell into obscurity thanks to other digital mediums.

1

Kathleen Kennedy

Image: Thea Hdc

Kathleen Kennedy has been a part of many of the greatest movies of the last 35 years. She’s been involved with almost every Steven Spielberg movie since Raiders of the Lost Ark, but also Back to the Future, The Goonies, The Sixth Sense, and The Curious Case of Benjamin Button , to name a few. Also, she is the president of Lucasfilm following its sale to Disney.

2

Reed Hastings

Image: Jakob Owens

Netflix’s co-founder Reed Hastings is a big name in the entertainment business, helping distribute some of the world’s most-viewed television shows over the last years.

With a background in technology and software, Hastings capitalized on the changing media consumption behaviors and created something that took the media business by storm.

3

Bob Iger

Image: Clyde He

Quite probably the most influential person in Hollywood, Bob Iger presides over the industry’s largest and most influential entertainment business, the Disney brand. Add 21st Century Fox, Star Wars, Marvel, Pixar , and a few other things, and you have a modern-day media empire.

4

Kevin Feige

Image: Brands&People

Arguably the most successful film producer of all time, Kevin Feige has championed the superhero cinematic universe that has swept over Hollywood in the last decades, whether you like it or not.

5

Dana Walden

Image: J. Schiemann

Dana Walden was a key figure in Disney's acquisition of 20th Century Fox TV , which she built into a powerhouse over two decades. She is also in charge of ABC Studios, ABC Entertainment, Freeform, and Hulu .

6

Oprah Winfrey

Image: Ioann-Mark Kuznietsov

A true household name, Oprah Winfrey is one of America’s most trusted stars . She also writes bestsellers, has her own cable network (OWN), and is involved in infinite ventures in the entertainment landscape.

7

J.J. Abrams

Image: Billy Freeman

The name behind some of the biggest blockbusters of the last 30 years, J.J. Abrams, is one of the most sought-after directors and producers in all of Hollywood. He is responsible for movies like Armageddon, several Mission: Impossible installments, and a couple of Star Wars films , to name a few.

8

Shonda Rhimes

Image: Jakob Owens

As the creator and showrunner of Grey’s Anatomy, Bridgerton, Scandal, Private Practice, How to Get Away with Murder , and many other series, Shonda Rhimes has been a strong presence in Hollywood since the early 2000s and has been featured multiple times in the Times 100 Most Influential People on the World list.

9

Steven Spielberg

Image: Mirko Fabian

Probably the person most of us would expect to be on this list, Steven Spielberg has shaped America and the world’s pop culture with some of the most successful and influential films ever made . His presence has been a force to be reckoned with and a strong influence in Hollywood since the mid-1970s.

10

James Cameron

Image: Kyle Loftus

The man behind blockbusters like Titanic, Terminator, and Avatar , among many others, has kept himself busy diving to the deepest point in the ocean, creating documentaries, series, producing, directing, writing, and more for a few decades now and his work is embedded in pop culture, in a similar way to Spielberg and our next entry.

11

Stephen King

Image: Vitalii Onyshchuk

The man responsible for some of the biggest film classics, not just in the horror genre but in many others as well, didn’t even intend to go into the movie business in the first place.

As one of America’s more successful contemporary writers, Stephen King has created stories that started as bestsellers and eventually found their way into Hollywood. From Carrie, Cujo, Pet Sematary, The Shining, to Shawshank Redemption, The Green Mile, Stand By Me , and countless others, his stories are the basis for some of the biggest blockbusters that Hollywood has ever seen.

1

George Washington

Image: Priscilla Gyamfi

America’s first president had no guidebook to follow, so George Washington ended up writing the first chapters of the office himself. With calm judgment and a focus on fairness, he set the tradition of serving only two terms, showing that leadership should be about duty rather than personal power.

Washington organized the very first Cabinet, established the tone for presidential addresses, and worked hard to promote unity among different regions and viewpoints. His steady approach helped turn a young, uncertain nation into a stable and functioning republic. The patterns he created became the model for every subsequent president.

2

James Madison

Image: Tara Winstead

Often called the "Father of the Constitution," James Madison helped shape the foundations of the United States long before he stepped into the presidency. He played a central role in writing the Constitution and co-authored the Federalist Papers, a series of essays that explained how the new government was meant to work.

Once in office, Madison continued to support the development of stronger federal systems that could serve a growing country, and he oversaw the admission of new states into the expanding Union. His steady leadership helped reinforce the structure laid down by the founders and proved that the nation’s early ideas—balance, stability, and cooperation—could stand the test of time.

3

Abraham Lincoln

Image: Jacob Thorson

The 16th U.S. president guided the nation through a time of deep division with a calm, steady determination and a clear sense of purpose. He held firmly to the belief that all people are created equal, and he worked to bring those principles to life in practical, lasting ways.

During his presidency, Lincoln supported major constitutional changes that broadened personal freedoms and strengthened the role of the federal government in protecting those rights. He emphasized unity, fairness, and the idea that the country could emerge stronger if it stayed true to its core values. His dedication to these ideals has made him one of the most admired figures in American history, remembered for his integrity and his hope for a more united nation.

4

Theodore Roosevelt

Image: Ryan Stone

Theodore Roosevelt was known for his enthusiasm, his adventurous spirit, and his deep love of the outdoors. He became one of the nation’s strongest voices for conservation, helping to create and expand national parks, forests, and wildlife areas.

His domestic program, the "Square Deal," aimed to make sure consumers, workers, and businesses were treated fairly, and he pushed for stronger rules that protected everyday Americans from unfair practices. Roosevelt also encouraged the nation to step forward with confidence, backing improvements in transportation and modern infrastructure that helped connect the United States more smoothly with the world.

5

Woodrow Wilson

Image: Đào Thân

Woodrow Wilson arrived in Washington with a plan to give everyday Americans a fairer, more balanced system, and his wave of domestic reforms—known as the "New Freedom"—reflected that goal. During his presidency, the nation saw the creation of the Federal Reserve System and the Federal Trade Commission, two major institutions designed to keep the economy steady and well-regulated.

Wilson also encouraged the idea that countries should work together through organized cooperation rather than standing apart, a view that later influenced the formation of important international organizations. His belief in self-determination and his preference for diplomacy over isolation helped guide the United States toward a long-term vision of global partnership and shared responsibility.

6

Franklin D. Roosevelt

Image: Pedro Gutierrez

Franklin Roosevelt guided the nation through one of its toughest economic periods with a wide-ranging effort known as the "New Deal." This collection of policies helped support workers, steady the banking system, and strengthen protections for consumers. It also introduced Social Security, a program that quickly became a key element of retirement planning for millions of Americans.

Roosevelt understood the importance of keeping the public informed, so he spoke directly to families through his regular radio broadcasts, the famous "Fireside Chats." In these simple, calm conversations, he explained what the government was doing and why, helping people feel more confident in uncertain times. His clear, steady communication made him one of the most trusted and familiar voices of his era.

7

Harry S. Truman

Image: WikiImages

When Harry Truman took office in 1945, both the world and the United States were undergoing a period of rapid change. With a practical mindset, the 33rd president helped launch broad programs aimed at rebuilding European economies and encouraging stronger international cooperation.

He also set a new long-range direction for American policy, one that emphasized stability, democratic principles, and economic support beyond U.S. borders. Truman’s meaningful efforts helped shape how nations worked together and signaled the beginning of important social changes that would continue to unfold in the decades ahead.

8

John F. Kennedy

Image: Florida Memory

John F. Kennedy brought a fresh sense of youth and optimism to the early 1960s. His speeches often called on Americans to lend a hand, serve their communities, and think beyond themselves—captured in his well-known line, "Ask not what your country can do for you, ask what you can do for your country."

Kennedy supported important civil rights efforts and encouraged steady progress in science and technology. He also pushed the nation to look toward the future through expanded space exploration and created the Peace Corps, giving young Americans opportunities to volunteer and make a difference overseas. His steady promotion of learning, service, and innovation helped spark a spirit of national progress that defined much of the decade.

9

Lyndon B. Johnson

Image: LBJ Library photo by Yoichi Okamoto Restored by: Bammesk, Public domain, via Wikimedia Commons

Lyndon Johnson arrived in the White House with a far-reaching plan he called the "Great Society," a vision aimed at improving everyday life for people across the country. Under his leadership, Congress passed major civil rights legislation that strengthened equality and safeguarded voting rights, setting new standards for fairness.

The 36th president also approved the creation of Medicare and Medicaid, programs that gave millions of older adults and low-income families reliable access to health care for the very first time. Additionally, he supported initiatives to improve education, preserve natural resources, and strengthen local communities.

10

Ronald Reagan

Image: White House Photographic Collection, Public domain, via Wikimedia Commons

Ronald Reagan stepped into the 1980s carrying a message of confidence and renewal, offering Americans a sense of fresh direction after a challenging period. His economic approach—later known as "Reaganomics"—was centered on lowering taxes, easing federal regulations, and giving businesses more room to grow. For many people, this era became associated with rising optimism.

Reagan also spoke often about national pride and traditional values, presenting a steady, recognizable voice on the world stage. His leadership style—straightforward, good-humored, and easy to understand—left a lasting mark on how political ideas were discussed and helped shape the country’s tone for years to follow.