Culture Culture 4 min read

Brand stars

This is how these 10 brand mascots became bigger than their products

Image: P. L.

Every brand dreams of being instantly recognized by its logo or mascot, and some US brands have truly achieved this. In fact, a few have grown far beyond their products, becoming icons of American culture. From the beloved Pillsbury Doughboy to the unmistakable Colonel Sanders, join us as we take a walk through this brand-mascot hall of fame!

1
The Pillsbury Doughboy

Image: Dan Depew, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons

You only need to see a tiny bit of his fluffy body to recognize him: Poppin’ Fresh, better known as the Pillsbury Doughboy, is a global star. The Pillsbury Company created him in 1965, and over the decades, he has appeared in hundreds of commercials and on all kinds of merchandise. Now, 60 years later, his cute image is still familiar to Americans everywhere. He’s even part of the Macy's Thanksgiving Day Parade!

2
Tony the Tiger

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Our childhood memories include a character who was and still is right there at the breakfast table. We're talking about Tony the Tiger, the beloved mascot of Frosted Flakes. Introduced in 1952 by Kellogg’s, many of us grew up with him and watched him become a cereal icon. And of course, no one can forget his iconic catchphrase: "They’re grrrreat!"

3
The Energizer Bunny

Image: Jazz Guy from New Jersey, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Style, attitude, energy: The Energizer Bunny has it all. With his signature sunglasses, drum, and flip-flops, this bunny first appeared in 1989 as a parody of the Duracell bunny, and he quickly grew far beyond Energizer batteries. In fact, he became a symbol of vitality and nonstop energy, so much so that when someone can’t sit still, they’re often compared to this bunny. You know, he just keeps going and going and going.

4
Mr. Clean

Image: JESHOOTS.COM

His style is unmistakable: that celebrity tan, bald head, bright white eyebrows, and even a cool earring. Of course! It’s Mr. Clean, the magical helper who shows up when stains get stubborn. Procter & Gamble introduced him in 1958, and he quickly became more than just the face of a product; he is a full character with his own personality and identity, deeply tied to the idea of household cleaning.

5
Mr. Monopoly

Image: Fluffybuns, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

We already talked about Mr. Clean, but there’s another Mister who is just as famous, if not more: Mr. Monopoly. While we all know him by that name today, he originally had a much funnier one: "Rich Uncle Pennybags." His mustache and top hat are unmistakable, and his fame has long transcended the Monopoly game, turning him into a visual symbol of wealth and capitalism in pop culture.

6
The Jolly Green Giant

Image: greefus groinks, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Green Giant Company introduced its giant mascot in 1928, and he quickly became synonymous with frozen vegetables across America. The Jolly Green Giant originally had a somewhat intimidating look, but a later redesign turned him into the friendly, smiling giant everyone knows and loves today. Decades of TV commercials, packaging, toys, and pop-culture references made him famous even among people who don’t buy the products.

7
Mr. Peanut

Image: InOttawa.ca, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

With his classic top hat and monocle, Mr. Peanut is undoubtedly a sophisticated mascot. And since he’s literally a peanut, it’s almost impossible not to think of Planters every time we grab a handful, right? Surprisingly, despite his excellent condition, Mr. Peanut is over 100 years old, having been introduced in 1916.

8
Mickey Mouse

Image: Brian McGowan

If there’s one truly world-famous mascot, it’s definitely Mickey Mouse. His round ears, white gloves, red shorts, and big yellow shoes are so familiar that most of us could sketch them from memory. Mickey started as a character but quickly became the unmistakable icon of Disney. Over time, he even transcended the brand itself, appearing in all kinds of products, commercials, shows, and parades, becoming a symbol of childhood around the world.

9
Colonel Sanders

Image: Marques Thomas

Every time you see this face, you instantly crave fried chicken. That’s the magic of the iconic Colonel Sanders, who is much more than a mascot. He was a real person, the founder of KFC. Because of that, his face has become so familiar to Americans that he feels almost like a father figure. His fame is so strong that KFC often doesn’t even need the brand name; the Colonel’s friendly face says it all.

10
Geico Gecko

Image: Roland Balik, Public domain, via Wikimedia Commons

The GEICO Gecko is so famous that seeing any lizard instantly brings him to mind. This friendly character has been tied to the brand since 1999, and the idea for him came from people mispronouncing "GEICO" as "gecko." Over the years, he has become a celebrity, so recognizable that he doesn’t even need the brand name for people to know exactly who he is.

Culture Culture 6 min read

Outlaws & Cowboys

Saddle up: Here are 10 of the most iconic figures of the American West

Image: Zeynep Sude Emek

American Wild West stories are fascinating but would be incredibly boring without the men and women who roamed the untamed frontier in search of new opportunities. Their activities ranged from lawmen and gunslingers to ranchers, gamblers, farmers, rodeo stars, bounty hunters, and outlaws. Join us to learn about the lives of 10 cowboys (and cowgirls!) who helped shape our nation’s cultural landscape.

1
"Buffalo Bill" Cody

Image: Illinois State University, Public domain, via Wikimedia Commons

If we had to name the most famous cowboy in history , Buffalo Bill Cody would probably be a top contender. Throughout his lifetime, Cody greatly contributed to shaping the image we have of the American West.

Born in Iowa in 1846, he earned his nickname while working for the Union Pacific Railway, where railroad workers were amazed by his hunting skills. But history had bigger plans in store for Cody, and he would soon become an actor , traveling throughout the eastern United States performing plays based on stories of the Wild West for more than 30 years.

Eventually, poor business management and a certain change in popular interests led Buffalo Bill to ruin and he retired from show business just two months before his death in 1917. He was, however, mourned by millions of people who considered him a hero.

2
John Henry "Doc" Holliday

Image: Mehmet Turgut Kirkgoz

John Henry "Doc" Holliday was born in 1851 in Griffin, Georgia, into a wealthy family. He earned his Doctor of Dental Surgery degree in Philadelphia but was shortly thereafter diagnosed with tuberculosis and advised to live in the drier, hotter climate of the West.

In Dallas, Texas, he pursued his trade as a dentist but also discovered saloons and whiskey. Soon, realizing that gambling could be much more lucrative than dentistry, he began his professional gambling career.

The rest of his life was spent among crooks, gunfights, and jailmates in New Mexico, Arizona, and California. At only 36 years old, his lungs could not keep up with his gunslinging way of life and he finally met his death in 1887 in a hotel bed in Colorado. It is said that his last words were, "This is funny."

3
Butch Cassidy and The Sundance Kid

Image: yavuz pancareken

The lives of Butch Cassidy and The Sundance Kid became legendary pretty quickly. As early as 1903, their exploits inspired the first modern film —Edwin S. Porter's _The Great Train Robbery_— and since then, their adventures have not ceased to be portrayed by popular culture. In a way, they symbolize the definitive end of the romanticized Western era at the hands of 20th-century industrialization and urbanization.

Both cowboys were members of a gang known as "The Wild Bunch," which earned them a reputation as bank and train robbers. According to lore, after several years of crime and run-ins with the law, the bandits managed to escape to Latin America. Eventually, they were caught and killed in Bolivia in 1908. The fact that their graves were never found helped fuel the myth that they had, in fact, returned to the United States and lived in anonymity for many more years.

4
Jesse James

Image: Steve

Jesse James's life is one of the most emblematic of the Wild West. His criminal career began after his involvement with pro-Confederate guerrillas during the Civil War. Along with the Younger brothers, he created a gang with which they robbed banks, trains, stagecoaches, and stores from Iowa to Texas and from Tennessee to California.

It is believed that throughout the years they netted more than a quarter of a million dollars. Despite the gory nature of their heists and murders, the gang often had public sympathy.

Jesse's death is as controversial as his life. At only 34 years old, he was shot in the back by one of his gang partners, who hoped to obtain a state reward in exchange for his betrayal. The public was not happy with the government conspiring to assassinate a citizen, no matter how criminal, and the matter became a scandal, resulting in Jesse James's rise to mythical status.

5
Annie Oakley

Image: International Film Service, Public domain, via Wikimedia Commons

From an early age, Phoebe Anne Oakley Moses, better known as Annie Oakley, took up hunting to help support her family. At the age of fifteen, she won a competition against the famous marksman Frank Butler, to whom she later married. Together, they appeared in several exhibitions across the country and, in 1885, joined Buffalo Bill's Wild West show.

Annie was able to open the edge of a letter, shatter glass balls thrown in the air, and hit dimes held between her husband's fingers or apples placed in her poodle's mouth by shooting from 30 paces away. Her life was so rich and fascinating that she was the inspiration for several movies and plays.

6
Billy the Kid

Image: See page for author, Public domain, via Wikimedia Commons

According to legend, Henry McCarty, better known as Billy the Kid, killed at least 21 people during his career as a notorious outlaw in New Mexico. However, he cemented his place in the pantheon of frontier legends not so much for his murders as for his personality and incredible marksmanship skills.

Born in the late 1850s in the Irish slums of New York City, McCarty had to reinvent himself as a gunslinger after the death of his mother when he was just a teenager. His life and the events surrounding his death at the hands of legendary lawman Pat Garrett were immortalized in numerous films, books, and songs. In fact, Billy the Kid holds the record as the most portrayed individual in cinematic history.

7
Lucille Mulhall

Image: Melissa Walsh

By 1900, split riding skirts allowed women to compete in rodeos without shocking Victorian-era audiences. But the truth is that women have been participating in exhibitions even in the early days of the Old West.

Lucille Mulhall is considered America's first legendary cowgirl. Born in 1885, Lucille grew up on her family's ranch in Oklahoma, where she acquired her incredible cattle-roping skills. She began performing in shows as a teenager and, throughout her career, competed in many rodeos, setting a few roping world records.

8
Belle Starr

Image: Pixabay

Perhaps the most famous female gunslinger in the history of the West was Myra Maybelle Shirley Reed Starr, better known as Belle Starr. Born in Missouri in 1848, Belle had a fairly well-to-do childhood and was a bright student. However, when her family moved to Texas after the Civil War, the young girl stumbled upon the James-Younger gang. After falling in love with Cole Younger, she became a member of the gang.

That love affair didn't last long, but a few others followed, which led her to live outside the law for the rest of her life. Her alleged riding and gun skills increased her fame throughout the country, turning her into a legend.

9
Wyatt Earp

Image: National Archives at College Park, Public domain, via Wikimedia Commons

Wyatt Earp belonged to a large family whose members were famous for being gunfighters, gamblers, bison hunters, miners, and lawmen. While all were notorious Wild West characters, it was Wyatt's exploits that have gone down in history. His life is testimony to the ambiguity that prevailed at a time when there was no distinction between upholding the law and transgressing it.

After a long life traveling the American West as a deputy sheriff, bounty hunter, and saloon owner, in 1905 Wyatt settled permanently in Los Angeles, California. He became a film consultant in Hollywood, befriending producers, directors, and actors. It is even said that John Wayne took Earp’s stories as inspiration for some of the tough characters he portrayed on the big screen.

10
"Wild Bill" Hickok

Image: Turuncu Sakal

James Butler Hickok, better known as "Wild Bill," is a legendary folk hero thanks to the many stories that romanticized his life as a soldier, gunslinger, gambler, marshal, and actor. Over the years, his adventures have been retold numerous times in pop culture. The truth is that Hickok did more in his thirty-nine years of life than most who lived twice as long.

Since his birth in Illinois in 1837, he is said to have been involved in some of the most dramatic and, at the same time, most spectacular events in the history of the Wild West. His death, unsurprisingly, is also legendary. In 1876, while playing a game of poker in a saloon in Deadwood, Dakota Territory, a man named Jack McCall shot him in the back of the head. The cards he was holding at the time —two pairs of Aces and black Eights— became the well-known "dead man's hand."

History History 5 min read

Would you survive these situations?

Many people don’t believe these 10 real survival stories. Do you?

Image: Yaroslava Borz

True survival tales make for the best motivational stories. Realizing the kind of challenges that a human being can withstand while continuing to persevere is both captivating and inspiring. The women, children, and men we are about to mention managed to pull off incredible feats and save their lives under terrible circumstances. Do you think you have what is necessary to survive in these situations?

1
Skydiving accident survivor

Image: Eun-Kwang Bae

Jordan Hatmaker was not an expert, but she had done enough skydiving jumps to recognize when something was wrong. On November 14, 2021, she jumped from a height of 4,100 meters and deployed her parachute. But a series of unfortunate malfunctions led to the chutes opening at the very last moment—and in a disastrous way—causing her to crash land.

Although Jordan survived, she suffered a spinal injury, broke her shin, completely shattered her ankle, and was paralyzed from the waist down. The doctors couldn’t tell if she would ever walk again. Yet, just three months after the accident, she defied expectations and began walking. Since then, she’s even climbed Mount Everest base camp.

2
Survived being frozen for 6 hours

Image: Jared Erondu

Imagine being frozen solid for a full six hours. Almost anybody who has been in a similar situation, even for a much shorter time, has experienced serious consequences or even death. But not Jean Hilliard, who slipped in the ice in the harsh Minnesota winter, knocked herself unconscious and remained frozen for six hours until a friend discovered her.

After her friend took her to the hospital, doctors had trouble inserting an IV cannula because her arm was frozen solid. But, after thawing her with heat pads, Jean came back to life and her body returned to its normal state. Her extremities took a bit longer to come around; her toes, especially, were numb for some time. Remarkably, Jean recovered quickly and has experienced no lasting physical effects from that fateful December night frozen in the ice.

3
Survived a self-amputation

Image: Justin Luebke

If you have seen the film 127 Hours then you’ll recognize this story: Aron Ralston was hiking in a remote Utah canyon when a boulder fell, trapping his arm . With no one around to hear his cries for help and his water supply dwindling, Aron made the excruciating decision to sever his arm below the elbow using a dull multitool.

After freeing himself, Ralston rappelled down a 65-foot cliff and hiked several miles through the rugged terrain before being discovered by a search and rescue helicopter.

4
Military jet crash survivor

Image: Albert Stoynov

David Steeves, a U.S. Air Force lieutenant, was ordered to fly a Lockheed T-33A trainer jet from an Air Force base near San Francisco to Craig Air Force Base near Selma, Alabama, on May 9, 1957. Shortly after takeoff, Steeves and the jet disappeared without a trace, and he was declared dead after an extensive search yielded no results. After the incident, during the height of the Cold War, Steeves faced unfounded accusations of defecting and giving the trainer jet to the USSR.

However, Steeves appeared out of the Sierra Nevada the following July. He claimed that after an explosion in the jet, he had ejected and parachuted to safety. For two weeks, he survived without food until he discovered a ranger’s cabin in Kings Canyon National Park, where he found fishhooks, beans, and a canned ham to sustain himself.

5
Rode off a cliff in her vehicle

Image: Fabian Quintero

In a scene straight out of a movie, Angela Hernandez swerved to avoid hitting a small animal on the road and accidentally drove her SUV off a cliff. Her vehicle tumbled about 200 feet to a desolate, rocky beach.

Despite suffering a brain hemorrhage, fractured ribs, a broken collarbone, ruptured blood vessels in both eyes, and a collapsed lung, Hernandez managed to pull herself out of the sinking car. She walked for days until hikers stumbled across her wrecked Jeep and scoured the beach. Eventually, they found Hernandez crumpled up, sleeping on some rocks. After surviving seven harrowing days, she was finally rescued.

6
Three-year-old survives 2 days in the wilderness

Image: Jeremy McKnight

Three-year-old Ryker Webb was playing with his dog when he decided to take a walk on his own and wandered off. After his disappearance, a massive search was launched, and for two days the search team made no progress. Then, a family visiting their remote cabin in the middle of the wilderness heard the faint cries of a little boy coming from behind a shed.

Ryker was found tucked into a lawnmower bag. He was dressed in a light blue onesie that had been covered in dirt. After they called the police, the family was shocked to learn about the massive search that had been going on. The little boy survived two days in Montana wilderness, in near-freezing temperatures in an area, that according to locals, is heavily populated with bears and mountain lions.

7
Saved his family from a plane crash

Image: Gianluca Bei

Saving oneself from a plane crash is an extraordinary feat in itself. But saving an entire family as well is exponentially harder. On August 13, 2011, Donald Evans and his family were flying to their new home in Anvik, Alaska, aboard a Cessna plane when tragedy struck. The plane crashed into the mountains, killing the pilot and another passenger, and leaving Donald and his family— including his pregnant wife—badly injured .

Despite his own injuries, Donald managed to keep his family alive until the National Guard arrived by helicopter to rescue them. Amazingly, every member of the family survived, including their unborn daughter.

8
Quicksand survivor

Image: Sumner Mahaffey

Quicksand is a threat much more present in child stories than in real life but it does exist, as Ryan Osmun discovered in the worst possible way. While hiking in Utah’s Zion National Park he and his girlfriend tried to cross an innocent-looking pond that turned out to be quicksand.

After managing to save his girlfriend, Ryan sank into the sandy bottom to no avail. He had to wait for long hours until help arrived at the scene, just in time to save his life with a pulley system to yank him out of the ordeal.

9
Surviving the Desert

Image: Max Templeton

At 72 years old, Ann Rodgers spent nine days lost in the Arizona desert keeping herself alive thanks to skills acquired at a survival course and her own knowledge of nature. After getting lost on a distant dirt road and running out of gas, she left her car and started wandering the desert.

Had she stayed in her car, police would have found her 3 days later. Despite this misstep, Ann managed to survive. After 9 days, a helicopter found her thanks to a large "HELP" sign she had crafted out of rocks and took her to the hospital, where she made a full recovery.

10
Lost in the woods with poor eyesight

Image: Jeremy Bishop

Being lost in the woods is a bad thing as it is. But being lost in the woods with very bad eyesight and no glasses is much worse. This is exactly what happened to Marcus Mazzaferri at Yosemite National Park when he tried to traverse a river by foot, slipped on a rock, and was pulled by the rapids.

Marcus was able to reach a river bank and wandered through the woods, challenged by cold and darkness, without his much-needed glasses. He hiked using deer tracks, which he was barely able to see, as his only guide. Eventually, he was able to contact a plow crew near the river and was saved.

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