Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

Culture Culture 4 min read

Time to play

I'll Take "Best American game shows of all time" for 200, please!

Image: Alberto Contreras / Eyestetix Studio

Game shows are often tinged with controversy: "Where do the networks get the money for the prizes?" "Are they rigged?" Despite these mysteries, game shows have been a staple of entertainment since the dawn of television. A typical scene from childhood involves us sitting on the couch, surrounded by our family, screaming the correct answer at the TV set. Many game shows from the 50s and 60s are still on the air today; others are newer, but they all have in common that they are a healthy way of unwinding after a busy day. Let us present to you the 10 game shows every American has watched at least once!

1
Wheel of Fortune

Image: See page for author, Public domain, via Wikimedia Commons

Created in 1975 and still on the air, Wheel of Fortune features three contestants competing to solve a word puzzle, in a manner similar to Hangman , to win money and prizes. For 41 years, it was hosted by Pat Sajak and Vanna White to great ratings success. In 2024, Sajak announced his retirement and was replaced by presenter and producer Ryan Seacrest.

Throughout the years, Wheel of Fortune has had many international adaptations and is currently the longest-running syndicated game show in U.S. television history.

2
Family Feud

Image: RDNE Stock project

And the survey says... Family Feud is hilarious! For most of the past 45 years, this game show has offered us fun and innocent entertainment. Family Feud has had different hosts, such as Richard Dawson and Steve Harvey, and has introduced us to some of the most curious American families and some of the most unexpected answers in television history.

Winner of several Emmy Awards and exported to over 50 international markets, we hope to have Family Feud for many more years!

3
Press Your Luck

Image: g

Remember The Whammy? This show's mascot, an animated devil, was the one thing to avoid at all costs to win the most money in Press Your Luck . And answer a few questions correctly, of course!

Press Your Luck first aired in 1983 . It was discontinued and resurrected many times since, but in 2019, it came back to stay. Nowadays, it airs on ABC and is hosted by actress, director, and producer Elizabeth Banks.

4
The Price is Right

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In a 2007 article, TV Guide selected The Price is Right as "the best quiz show of all time". Do you agree? It's the longest-running daytime game show in North American television history, so it makes sense. The original version ran from 1956 to 1965 on NBC, while the current version has been running since 1972 on CBS.

Bob Barker, who hosted The Price is Right for 35 years, turned this show in which contestants must guess the exact price of different products, into an all-time institution. We will forever remember his voice uttering the famous catchphrase "Coooome on down!"

5
Card Sharks

Image: Amanda Jones

There have been four different versions of Card Sharks from 1978 to 2021, presented by famous hosts like Jim Perry, Bob Eubanks, and Joel McHale.

The show is based on some random but funny survey questions contestants must answer to control a row of oversized playing cards. Will the next card be higher or lower? Place your bets!

6
Who Wants to Be a Millionaire

Image: Anete Lusina

Phone a friend or ask the audience: Is Who Wants to Be a Millionaire one of the best game shows TV has ever given us? We certainly think so, and that's our final answer!

Unlike most of the programs listed in this article, Who Wants to Be a Millionaire is not a native American show but rather a British format. Yet, U.S. audiences seem to have embraced it with open arms. Because, let's be honest, who would turn down the chance to win a million dollars?

7
Hollywood Squares

Image: NBC Television, Public domain, via Wikimedia Commons

During the years it remained on the air, many celebrities took up the squares of this sort of human tic-tac-toe. Personalities like Vincent Price, Joan Rivers, Kathy Griffin, and Whoopi Goldberg, among others, not only made this show fun but also legendary.

Hollywood Squares aired from 1966 to 2004 with a couple of interruptions in between and was presented by different hosts. However, that didn't stop it from winning several Emmy awards and being regarded as one of the greatest game shows ever.

8
The Dating Game

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We are so used to the many dating shows now on the air that we take them for granted. However, The Dating Game , which first premiered in 1965, was a true pioneer. Since its release and until 2021, the show was revived several times with different variants but the same appeal.

The format was very simple: a single man or woman would ask questions to three unseen candidates. At the end of the episode, he or she would choose one to go on an all-expenses-paid date. The Dating Game is also known for having featured many stars before they became famous, like Burt Reynolds, Farrah Fawcett, Steve Martin, Suzanne Somers, and Arnold Schwarzenegger, among others.

9
Deal or no Deal

Image: Giorgio Trovato

This show doesn't have a long history on television, but those mysterious silver suitcases that may —or may not— hide lots of cash deserve a place on this list.

Deal or No Deal is, in fact, an American version of a Dutch game show that first premiered on NBC in 2005. It was hosted by Canadian comedian and TV personality Howie Mandel. Despite its ratings success, it was eventually discontinued in 2019.

10
Jeopardy!

Image: Possessed Photography

Did you know that the original name intended for this show was What's the Question ? Luckily, a skeptical executive who was not convinced by the game's concept said, "It doesn't have enough jeopardy". And the rest is history!

A quiz competition with a twist, Jeopardy! is one of the most beloved game shows in America. The first version of this iconic TV program aired on NBC from 1964 to 1975. In 1984, Jeopardy! returned to the small screen as a daily syndicated series —hosted by the legendary Alex Trebek and narrated by Johnny Gilbert— and is still on the air today.

Culture Culture 6 min read

An urban musical journey

The ultimate New York playlist: 12 iconic songs about the Empire City

Image: Olga Fil

New York is a city of luxurious skyscrapers, yellow cabs, and wild dreams. The Big Apple has been the cradle, home, and inspiration for hundreds of musicians who have dedicated lines—and even entire songs—to its spirit and people. In this article, we've selected 12 tunes about New York City that have helped fuel the myth of the world’s most iconic metropolis . Read on to discover songs beyond Sinatra’s "New York, New York"!

1
"New York, New York" - Frank Sinatra

Image: Adrian Falcon

Of course, when we think of songs about the Big Apple, the first that comes to mind is the iconic "New York, New York," popularized by Frank Sinatra. Perhaps this is because it’s the tune that best captures the essence , resilient spirit, and unwavering magnetism of the city that never sleeps.

It was written in 1977 by John Kander and Fred Ebb as the theme song for New York, New York , a film directed by Martin Scorsese and starring Robert De Niro and Liza Minnelli. Minnelli performed the song in the film, but it wasn’t very successful at the time. It was The Voice 's 1980 version that would turn it into the city's unofficial—yet unquestionable—anthem .

2
"Chelsea Hotel #2" - Leonard Cohen

Image: Thought Catalog

The Chelsea Hotel is one of the most emblematic hotels in New York City. Artists such as William S. Burroughs, Bob Dylan, and Chet Baker, among many others, have stayed there. So, it makes perfect sense that some of these stars were inspired by the iconic building to create some of their most famous works.

Such is the case with Leonard Cohen’s "Chelsea Hotel #2," released in 1974. The lyrics not only recount a romantic encounter between the singer-songwriter and Janis Joplin but also capture the city’s bohemian atmosphere at the time.

3
"New York State of Mind" - Billy Joel

Image: Stefano Zocca

In the mid-1970s, after a long stint in Los Angeles, Bronx-born songwriter Billy Joel was terribly missing his hometown. During a return trip to the Big Apple while on tour, the Piano Man wrote his tribute to the city he loved most: "New York State of Mind."

At the time, the song wasn’t even released as a single and went largely unnoticed. However, over time, it became one of Joel’s signature songs . Decades later, the timeless tune would go on to inspire a hip-hop version—the next one on our list.

4
"Empire State of Mind" - Jay-Z & Alicia Keys

Image: ian dooley

With its evocative lyrics, Jay-Z’s modern rhythm, and Alicia Keys’ poignant backing vocals, "Empire State of Mind" captures the essence, energy, and resilient spirit of those who inhabit the city of New York. Released in 2009, the song was an instant hit. It achieved commercial success worldwide and has been featured on multiple critics' top 10 lists of best songs.

As mentioned earlier, the song’s title nods not only to Billy Joel’s "New York State of Mind," but also to rapper Nas’s 1994 single "N.Y. State of Mind."

5
"Autumn in New York" - Billie Holiday

Image: Josh Couch

Did you know that the famous "Autumn in New York" was originally conceived as a poem rather than a song? Its composer, Vernon Duke, wrote it in 1934 while vacationing in Westport, Connecticut, and added the music sometime later. Since then, many artists have recorded their own renditions, including Frank Sinatra, who helped popularize it in 1949.

But perhaps the version that best conveys the haunting melancholy of this iconic jazz standard is Billie Holiday’s, recorded in 1952. With her deep, raspy voice, the Angel of Harlem (see the next song on our list) delivers this love letter to the Empire City like no one else.

6
"Angel of Harlem" - U2

Image: The New York Public Library

"Angel of Harlem," a 1988 single by the Irish band U2, alludes to several New York City landmarks but is also a heartfelt tribute to Billie Holiday.

According to Bono, the song was inspired by the band’s first trip to the Big Apple . When they landed at JFK Airport, a limousine picked them up, and the driver had the radio tuned to Lady Day’s voice. They were so captivated by her sound that they couldn’t help but compose a song in honor of one of the city’s most influential musical figures.

7
"Englishman in New York" – Sting

Image: George Bakos

Bono wasn’t the only foreign artist who was inspired by the Empire City to pen a song. In the late 1980s, Sting released the single "Englishman in New York" as part of his second solo album after the dissolution of The Police. The song quickly became a global hit.

The "Englishman" in question is Sting’s friend, British writer and LGBTQ+ icon Quentin Crisp, who had recently relocated to New York. The singer-songwriter said that the different musical references in the song seek to capture the mood of someone walking down the street and listening to different styles, representing what it's like to walk around New York.

8
"Chelsea Morning" - Joni Mitchell

Image: Dan Braga

One of the most celebrated voices in American folk music, Joni Mitchell, wrote this song about her apartment in New York City’s Chelsea neighborhood. The song was inspired by the colorful reflections that danced on her walls when sunlight filtered through a mobile made of colored glass she had found in the street.

"Chelsea Morning" is part of her second album Clouds from 1969. Her sweet voice, merry acoustic guitar chords, and hopeful lyrics convey the deep emotions of the hippie lifestyle of a young woman living in 1960s New York.

9
"The Only Living Boy in New York" – Simon & Garfunkel

Image: Camila Fernández

Many songs about New York City explore the loneliness of living in a vast metropolis—and "The Only Living Boy in New York" is no exception. Paul Simon wrote the track when his musical partner, Art Garfunkel, left him behind in the city to film a movie in Mexico.

The song is part of the duo's fifth studio album, Bridge over Troubled Water released in 1970. The song blends bittersweet lyrics with a gentle, introspective melody. Its themes of solitude and longing have resonated with many over the years, inspiring a variety of heartfelt covers by artists who connected with its quiet sorrow.

10
"New York City Serenade" – Bruce Springsteen

Image: Danny Lyon, Public domain, via Wikimedia Commons

While Bruce Springsteen is known for being a New Jersey native, his prolific career also allowed him to write about the city across the Hudson River. "New York City Serenade" is part of the 1973 album The Wild, the Innocent & the E Street Shuffle , considered by some critics to be one of the greatest albums in rock n' roll history.

The song tells the tormented love story of Billy and Diamonds Jackie as they wander the dark streets of Gotham in the 1970s. Blending Springsteen’s signature suburban rock with elements of jazz and gospel , "New York City Serenade" is one of his most atmospheric and musically ambitious pieces—a sprawling homage to the city’s grit, soul, and romance.

11
"Rhapsody in Blue" – George Gershwin

Image: rosanna17

Although it has no lyrics, we can all agree that this composition is a true musical portrait of 20th-century New York City. Written by George Gershwin in 1924, the piece blends classical tradition with jazz-inflected flourishes, capturing the vibrant, chaotic spirit of the Big Apple in full swing.

The speed and rhythm of the tune perfectly reflect the frenetic life of one of the world's greatest metropolises. "Rhapsody in Blue" is so quintessentially New York that even Woody Allen used it for the opening sequence of his film Manhattan alongside gorgeous vistas of the most iconic locations and buildings in the city.

12
"Downtown Train" – Tom Waits

Image: Erik Calonius, Public domain, via Wikimedia Commons

You may know this song best from Rod Stewart’s 1989 hit version, but "Downtown Train" was originally written and performed by Tom Waits for his 1985 album Rain Dogs . Without leaving behind his jazz and blues influences —and his trademark avant-garde style—this tune has an unmistakable pop touch.

Set against the backdrop of New York’s restless nightlife, the song paints a wistful portrait of longing and unattainable love—particularly for the elusive Brooklyn girls. Through his gravelly voice and poetic imagery, Waits cements his place as one of the great modern chroniclers of the Big Apple .

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