Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

History History 4 min read

Where did they go?

You won’t believe what Matt LeBlanc is doing today: 12 vanished stars

Image: Gugu Curado

It happens more often than you might think: stars who once lit up the big screen seem to disappear overnight. Yes, some make surprise returns—but others don’t. From Bridget Fonda’s graceful retreat to Rick Moranis’s heartfelt hiatus, let’s look at 12 once-famous stars who traded red carpets for real life.

1
Rick Moranis

Image: Erik Mclean

Rick Moranis, one of the biggest comedy stars of the ’80s and ’90s, left Hollywood to focus on raising his children after his wife passed away.

His decision to leave the spotlight has been widely discussed—a rare choice in an industry where few walk away at the peak of their careers. He has since done a few voice roles, and fans are thrilled about reports of his long-awaited return in Spaceballs II.

2
Macaulay Culkin

Image: Kira Cherkavskaya

Macaulay Culkin rose to global fame as a child star, but the pressure and family troubles made that success a heavy burden. Since the ’90s, he has acted occasionally but has largely stayed out of the spotlight.

In recent years, he’s also performed with a pizza-themed Velvet Underground parody band called The Pizza Underground .

3
Emilio Estevez

Image: Taylor Brandon

While his brother, Charlie Sheen, has often been in the limelight—for better or worse—Emilio Estevez has largely stepped away from it. A core member of the Brat Pack in the ’80s, he’s best known for playing Billy the Kid in Young Guns .

In the last few years, Emilio has focused more on directing and independent projects.

4
Lou Ferrigno

Image: Limor Zellermayer

Lou Ferrigno rose to fame in the late ’70s and ’80s as the Hulk, bringing the comic book character to life with his massive frame.

Despite his TV success, he never achieved the same big-screen fame as his bodybuilding rival, Arnold Schwarzenegger. Born with significant hearing loss —**about 80%**—Ferrigno faced challenges in both acting and studio opportunities, though he remained active in bodybuilding, guest appearances, and voice work.

5
Mara Wilson

Image: Lia Den

Mara Wilson, known for ’90s classics like Matilda and Mrs. Doubtfire , was a familiar face throughout her childhood. In 2012, she explained her decision to leave acting , calling it "no longer fun," the fame "ridiculous," and auditions "brutal and dehumanizing.

And you can read about her experiences in her book Where Am I Now?

6
Sarah Michelle Gellar

Image: Igam Ogam

Sarah Michelle Gellar rose to fame in ’90s teen hits and earned a devoted fan base with Buffy the Vampire Slayer. After starring in Scooby-Doo and marrying her co-star Freddie Prinze Jr., she gradually stepped back from acting , taking on fewer roles over the years.

But those loyal fans will be happy to know she’s set to slay a few more vampires soon with the return of Buffy .

7
Neve Campbell

Image: Jakob Owens

Neve Campbell was a major star in the ’90s and early 2000s, thanks to Party of Five and the Scream films. Her face quickly became instantly recognizable.

Despite her success, she chose a different path. After four Scream movies, she stepped away from the franchise in 2022, citing a salary dispute. But fear not, Scream VII will have her back.

8
Mike Myers

Image: Илья Мельниченко

Mike Myers hasn’t officially retired, but he has slowed his Hollywood career considerably. He rose to fame with Wayne’s World and became iconic for playing multiple roles in the Austin Powers films. Since The Love Guru , he’s kept a lower profile , making only occasional appearances in movies like Inglourious Basterds and Bohemian Rhapsody.

9
Meg Ryan

Image: The Paris Photographer

Meg Ryan ruled ’90s romantic comedies with hits like When Harry Met Sally and You’ve Got Mail before gradually stepping back from the spotlight . Media scrutiny of her personal life played a major role in her retreat.

She hasn’t left the industry entirely—Ryan has shifted to directing and now takes on only select roles, focusing on indie projects that genuinely interest her.

10
Matt LeBlanc

Image: Mahrous Houses

Matt LeBlanc will always be remembered as Joey Tribbiani —a role that’s been hard to shake despite his later efforts. He earned critical praise for his performance in Episodes, but hasn’t reached the same level of post- Friends success as his co-star Jennifer Aniston.

These days, he stays far away from the limelight and has decided to take it easy for as long as he wants to.

11
Liv Tyler

Image: D A V I D S O N L U N A

Liv Tyler shone as Arwen in The Lord of the Rings , proving she was much more than just Steven Tyler’s daughter. While she didn’t achieve the same level of critical acclaim as some of her co-stars, she has maintained a steady career, including a standout role in the Emmy-nominated series The Leftovers .

12
Bridget Fonda

Image: René Ranisch

Bridget Fonda, part of the legendary Fonda family, began acting at a young age, appearing in Easy Rider at just five years old.

After graduating from NYU, she quickly built a successful film career and seemed destined for Hollywood longevity. But in 2002, she retired unexpectedly and has remained off-screen ever since.

General General 3 min read

Which is your go-to flavor?

Go beyond mozzarella and pepperoni with these 10 delicious pizzas

Image: Nataliya Vaitkevich

Yes, pepperoni is great. So are Margherita, mozzarella, Neapolitan, and Chicago deep-dish. But what about the lesser-known relatives of the pizza family? There are words of praise to be said for Mexican pizza with its chorizo topping or fragrant pesto pizza with pine nuts. Venture beyond the classics and take a look at these 10 mouth-watering slices of heaven. Have you ever tried any of these?

1
BBQ Chicken Pizza

Image: Daniel Hooper 🌊

Not all great flavors match, but pizza and barbecue chicken certainly do. This delightful fusion features tangy BBQ sauce, tender grilled chicken, and often sweet onions , creating a perfect balance of sweet and savory.

Some recipes are known to include smoked bacon or sweet corn, adding an extra layer of flavor. It’s a modern, flavorful twist on traditional pizza.

2
Supreme Pizza

Image: Klara Kulikova

The name itself sets the stage for a memorable flavor, and this pizza does not disappoint. Supreme Pizza is a hearty option designed to satisfy everyone. It combines several toppings, including pepperoni, sausage, onions, peppers, and mushrooms .

While it can be made at home, the sheer number of ingredients might make it easier to enjoy from your local pizzeria.

3
White Sauce Pizza

Image: Ivan Torres

The omnipresent tomato sauce, which gives a noble base flavor to our pizza toppings, is set aside for this iteration and trades seats with a creamy white sauce instead.

Combine olive oil and garlic to coat the dough or make a homemade white sauce. This white pizza version can use a ricotta cheese base. Keep the toppings simple so the sauce remains the star—think mozzarella cheese, roasted cherry tomatoes, and fresh herbs.

4
Pickle Pizza

Image: SuckerPunch Gourmet

Another flavor that shouldn't work—but does—is a pizza topped with pickled cucumbers. Some pizza joints across the country offer this unique version that uses pickles and spices as its topping .

The pizza is completed with the classic tomato sauce and a light cheese, to avoid clashing too much with the vinegar from the pickles.

5
Grilled Pizza

Image: Revolve Pizza Oven

Unlike the previous versions, the distinctive flavor of this pizza comes from its unique cooking method. The stretched dough is placed directly on the grates over hot coals , cooking it on one side, flipping the dough, and topping it in reverse—cheese first, sauce second. After this, the pizza goes back to the grates in order for the other side to cook and for the cheese to melt.

The resulting pizza is a crispy, airy, well-charred delight with a smoky flavor. Grilled pizza can be topped with virtually any ingredient according to personal preferences.

6
Green Peppers Pizza

Image: Anna Evans

A healthy and popular pizza topping in America, green peppers bring a crispy and refreshing dimension to any slice. Combined with onions and maybe even mushrooms they create an extremely flavorful, crispy, and crunchy ingredient that adds a refreshing dimension to a pizza.

7
Mexican Pizza

Image: Nik Owens

Mexican food is often associated with tacos, guacamole, nachos, and other delicious treats but Mexican pizza is a force to be reckoned with, too. The main ingredients are chorizo, jalapeños, pepperoni, red onion, and cannellini beans . It’s spicy and tangy, with a satisfying texture thanks to the ground meat and beans.

If you ever see this on the menu, don’t hesitate—go for it! You won’t regret it.

8
Burrata Pizza

Image: Klara Kulikova

Burrata cheese is like the supreme version of mozzarella: creamy, soft, and utterly delicious. A good burrata pizza includes cherry tomatoes, pistachio mortadella, and, of course, burrata cheese .

It’s not often you’ll find this on your local pizzeria’s menu, so if you spot it and want to try something special, give it a shot!

9
Greek Pizza

Image: Brenna Huff

Mediterranean cuisine goes beyond Italian flavors and Greek pizza adds some interesting ingredients to the recipe. This version is characterized by its thick, slightly wet dough, greasy cheese, and tomato sauce with a strong taste of oregano .

The typical ingredients for Greek pizza include artichokes, feta cheese, and Kalamata olives.

10
Pesto Pizza

Image: Klara Kulikova

If you associate pesto with pasta rather than pizza, you are not alone. But, as a fellow Italian specialty, pizza also benefits greatly from this aromatic sauce and its ingredients. The rich flavors of cheese and pine nuts in pesto complement the basic ingredients of a cheese pizza perfectly. Topped with parmesan cheese, mushrooms, and oregano , this pizza is nothing short of amazing.

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