1

Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2

Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3

Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4

Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5

Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6

Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7

CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8

Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9

The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10

Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

1

Relentless weather

Image: Donnie Rosie

"There's a blizzard coming on, how I'm wishing I was home

For my pony's lame, and he can't hardly stand.

Listen to that norther sigh, if we don't get home we'll die.

But it's only seven miles to Mary Ann's"

The Blizzard - Jim Reeves

Across the plains from Texas to Montana, cowboys faced everything nature could throw at them —from scorching sun to freezing snowstorms and deadly tornadoes. The elements were a constant, unforgiving adversary in this rugged way of life.

Cowboys had to fear not only for their own lives but also for the lives of their cattle —and reining in a panicked herd during a lightning storm was certainly no walk in the park. Even today, with modern gear and technology, those who still drive cattle must rely on their instincts and skill to survive in the wilderness.

2

Dangerous animals

Image: Duncan Sanchez

"Lightning a flashin' everywhere

Thunder a rollin' through the air

Wind and rain, cattle look insane

This herd might stampede tonight"

Stampede - Sons of the Pioneers

Just as the weather tested their endurance, managing both wild and domesticated animals was no easy task. From wild predators to angry bulls, nervous bucks, and rattlesnakes hiding in the tall grass, the cowboy’s world was full of lethal threats.

Stampedes could scatter thousands of cattle in seconds, leaving riders vulnerable to trampling or injury. Even on the relative safety of the ranch, one wrong move could quickly end in tragedy.

3

Limited medical care

Image: Mathieu Stern

"Far away from his New England,

'Neath the southern sultry skies,

On the banks of a little river

They lay him down to die"

The Dying Cowboy - Traditional

An inherently dangerous job, cowboy life inevitably meant that injury was part of the work. Falling from a horse or taking a kick could incapacitate a cowboy for days or weeks, and with no formal workers’ compensation, many had to keep working despite the pain.

Cuts, broken bones, and infections could quickly turn deadly without proper treatment. Many cowboys learned rudimentary medical skills themselves or relied on frontier doctors with minimal supplies. Even today, those working in remote areas are hours away from medical help.

4

Grueling work hours

Image: Bailey Alexander

"Oh say, little dogies, why don't you lay down? [...]

My horse is leg-weary and I'm awful tired

But if I let you get away, I'm sure to get fired

Bunch up, little dogies, bunch up"

Night Herding Song - Harry Stephens

Cattle drives demanded 14 to 18-hour days with barely any rest. Cowboys often worked dawn till dusk, and sometimes even through the night.

The long days involved walking alongside thousands of cattle, breaking trail, and maintaining herd order. Sleep was often just a few hours, squeezed in wherever possible on the open range or near a campfire.

5

Horseback riding

Image: Jon Sailer

"He started his long ride in Prescott

The sun was a hundred or more

On down he rode at full gallop

Into the flat desert floor"

Ride, Cowboy, Ride - Marty Robbins

That brings us to the next point… all of that had to be done on horseback, and let me tell you, riding a horse for hours on end is much harder than it looks! Expert riders may make it seem effortless, but it’s far from easy.

Cowboys needed strong legs, resilient backs, and excellent balance. Horses could become tired or lame, but the cowboy had to press on regardless, often swapping mounts to keep the drive moving.

6

Limited food options

Image: Blake Carpenter

"Bacon and beans most every day

Soon to be eating that prairie hay"

Chisholm Trail - Traditional

Meals were often sparse and repetitive, mostly beans, salted meat, and hardtack. Cooking was done over open fires, with limited tools, and fresh food was a luxury rarely available.

Preserving meat through salting or smoking was essential for long drives. Still, fresh produce was so scarce that vitamin deficiencies—and even scurvy—could develop in some cases.

7

Water scarcity

Image: Jonathan Greenaway

"All day I've faced a barren waste

Without the taste of water

Cool water

Old Dan and I with throats burned dry"

Cool Water - Bob Nolan

Particularly in the arid southern regions of the West, finding clean water was a daily struggle for both cowboys and cattle—a dry creek could mean the difference between reaching the next stop or falling behind entirely.

While most cowboys were savvy navigators of their regions and often knew where to find drinking water, water holes could still be miles apart, forcing long detours or risky stops. Drinking from stagnant sources carried serious risks, including dysentery, cholera, and other waterborne diseases that could quickly incapacitate both men and animals.

8

Long, dusty trails

Image: Bailey Alexander

"The blue skies have failed so we're on our last trail

Underneath these dusty skies

These ain't tears in my eyes

Just sand from these dusty skies"

Dusty Skies - Bob Wills

Cattle drives could stretch over 1,000 miles, with cowboys and their herds enduring endless dust and scorching heat along the trail.

Prolonged exposure to dust caused respiratory problems and irritated eyes, which is why many cowboys tried to limit their exposure using bandanas or makeshift rags to cover their faces. The same cloth also provided protection from the unforgiving sun and drying wind.

9

Lawlessness and violence

Image: Jon Sailer

"Texas Red had not cleared leather

When a bullet fairly ripped

And the ranger's aim was deadly,

with the big iron on his hip"

Big Iron - Marty Robbins

As beautiful and serene as the open range was, the West was also full of danger—outlaws, land disputes, and conflicts over cattle and water were common. Far from the comforts of civilization, the strong arm of the law was often hours or days away, making gunfights, rustling, and revenge killings part of everyday reality.

Cowboys frequently carried firearms for protection, relying on their own skills and the support of their fellow riders to maintain some measure of security on the frontier.

10

Working for dust and pennies

Image: Ashim D’Silva

"And I nearly starved to death, boys

He did mistreat me so

And I never saved a dollar

In the pay of Diamond Joe"

Diamond Joe - Traditional

Despite the danger and hard work, cowboys earned little—sometimes as low as $25 a month, and that was when the boss was being somewhat fair!

The job was seasonal and unstable, with no benefits or retirement plans, so many worked well into old age. Some took on multiple jobs or moved frequently just to get by. Far from lucrative, the cowboy lifestyle was often endured only by those who loved the work or had nowhere else to turn.

11

Isolation and loneliness

Image: Luke Schlanderer

"Cowboys are special with their own brand of misery

From bein' alone too long

You can die from the cold in the arms of a night, man

Knowin' well that your best days are gone"

My Heroes Have Always Been Cowboys - Willie Nelson

While the near-mythological image of the cowboy paints him as a lone, self-reliant hero, the reality is that cowboys depended heavily on one another. Even so, the work could be deeply isolating. Weeks could pass without seeing a town, friends, or family, as they roamed vast, empty landscapes.

This constant solitude often weighed on their mental health, but many fought the loneliness of the trail with campfire songs shared among fellow cowhands or by writing letters to their loved ones.

1

Tri-State tornado

Image: Greg Johnson

In 1925, the Tri-State Tornado carved a path of destruction across Missouri, Illinois, and Indiana. With winds exceeding 300 mph, it remains the deadliest tornado in U.S. history, claiming more than 700 lives and leaving thousands homeless.

This record-breaking F5 tornado—classified as such by modern standards—traveled over 200 miles in just three and a half hours, leveling entire towns. Its unprecedented speed and longevity exposed the limitations of early warning systems, prompting significant advancements in tornado research and forecasting.

2

The Dust Bowl

Image: Sophia Simoes

The 1930s Dust Bowl was a man-made disaster exacerbated by a severe drought across the Great Plains. Decades of over-plowing and unsustainable farming practices had left the farmland highly vulnerable to erosion.

When the drought struck, winds swept loose soil into colossal clouds that darkened cities and devastated remaining crops. These massive dust storms, known as "Black Blizzards," choked the skies and forced thousands of families to abandon their homes . Eventually, the disaster led to significant agricultural reforms under the New Deal.

3

Lake Michigan's seiche wave

Image: Silas Baisch

On the morning of June 26, 1954, a 10-foot-high seiche wave crashed onto the Chicago shoreline , sweeping away eight people and injuring many others. But what exactly is a "seiche wave"?

According to researchers, seiche waves are large, sudden standing waves that form in enclosed bodies of water due to extreme atmospheric changes, such as abrupt shifts in air pressure or strong winds. This rare event shocked the Midwest and prompted scientists to study lake oscillations and their connection to storm systems.

4

Great Alaska earthquake

Image: Joris Beugels

In 1964, Alaska was struck by a devastating earthquake with a magnitude of 9.2, making it the most powerful ever recorded in North America and the second most powerful worldwide. Lasting four minutes and thirty-eight seconds, the earthquake triggered massive tsunamis and landslides across the state, along with significant geographic changes —some coastlines sank while others rose dramatically.

The destruction it caused led to major updates in seismic safety protocols and infrastructure standards throughout the U.S. This event emphasized the need for better preparedness and stricter building codes , to handle similar future events, especially in earthquake-prone areas.

5

Hurricane Katrina

Image: NASA

In 2005, Hurricane Katrina ravaged New Orleans and the Gulf Coast, claiming more than 1,300 lives and leaving millions homeless, sparking an urgent humanitarian crisis. The storm caused an estimated $125 billion in damages, making it one of the costliest hurricanes in history , tied with Hurricane Harvey in the Atlantic basin.

Katrina exposed critical flaws in the region's levee systems and emergency response efforts, prompting widespread criticism and driving essential reforms in disaster preparedness and infrastructure.

6

The Peshtigo firestorm

Image: Tim Mossholder

On the same day as the Great Chicago Fire of 1871, a catastrophic firestorm near the small town of Peshtigo, Wisconsin, scorched approximately 1.2 million acres, making it the deadliest wildfire in recorded history . The uncontrolled blaze claimed over 1,500 lives, though the exact number of fatalities remains uncertain.

Since 1883, there has been speculation that the simultaneous outbreaks of major fires across Illinois, Michigan, and Wisconsin, including the Peshtigo and Chicago fires, were not coincidental but caused by burning fragments from Biela's Comet . However, this theory remains unproven.

7

Superstorm Sandy

Image: Matt Hardy

Nicknamed "Superstorm" by the media, Hurricane Sandy wreaked havoc on the Caribbean and the coastal Mid-Atlantic region of the United States in late October 2012. While it affected 24 states, the most severe damage was concentrated in New Jersey and New York .

The storm caused an estimated $70 billion in damages, flooding New York City's subway system and displacing thousands of residents. It also ignited a nationwide debate about the role of man-made climate change in amplifying the intensity of seasonal storms.

8

Death Valley heatwave

Image: Johannes Plenio

Death Valley recorded the world’s hottest temperature —134°F—in 1913. A testament to America’s climatic extremes, the region’s unique topography traps heat, effectively turning it into a natural furnace.

While the record remains a point of fascination for meteorologists and tourists alike, some recent researchers have challenged the accuracy of the 1913 measurement. Regardless, the region has come close to this temperature in recent years, indicating that a new record-breaking summer may be in the cards.

9

The Great Blizzard of 1888

Image: Jan Canty

The "White Hurricane" of 1888 buried the Northeast under as much as 55 inches of snow, crippling major cities and resulting in over 400 fatalities. Railroads were shut down, and many residents were confined to their homes for up to a week.

As one of the most severe blizzards in American history , the storm compelled New York City to bury power lines and redesign its transportation systems to better withstand future extreme weather events.

10

Mount St. Helens eruption

Image: Tetiana Grypachevska

On May 18, 1980, Mount St. Helens erupted in Washington, triggering massive landslides and pyroclastic flows, killing 57 people and causing over $1.1 billion in damages. The violent blast also reduced the mountain’s height by more than 1,300 feet and sent a plume of ash 80,000 feet into the atmosphere, disrupting air travel for weeks.

This volcanic event, the first in the contiguous United States since the much smaller 1915 eruption of Lassen Peak in California, is considered one of the most disastrous volcanic eruptions in U.S. history. Its aftermath raised awareness of volcanic hazards and underscored the importance of geological research in the country.