Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

General General 5 min read

National wildlife

Animals made in the USA: Did you know these 10 incredible creatures?

Image: Mathew Schwartz

It should go without saying that we are not the only inhabitants of this wonderful country of ours. "America the Beautiful" is also home to an amazing variety of wildlife. Our fauna is as fascinating as it is beautiful, ranging from the majestic bird chosen as our national symbol to the large ground squirrels believed to have the ability to predict the weather. In that regard, we have selected 10 of the most iconic animals that can be found across all corners of our country. Enjoy!

1
Bison

Image: Alex Moliski

We’ll begin with the national mammal of the United States. Actually, that might be a bit reductive: the bison is not just a national symbol, but it has also been chosen as representative by a plethora of institutions, including the U.S. Department of the Interior, the University of Colorado, and several Great Plains states.

Since the end of the 19th century, indiscriminate hunting made the bison an extremely endangered species: By 1884, only 325 bison remained in the country. Luckily, thanks to the hard work of several conservation agencies, that number has gradually increased over the years, reaching a population of 500,000 bison by 2017.

2
Prairie dog

Image: Moritz Kindler

Here’s a question for any biologist reading this article: Why, pray tell, are prairie dogs not called "prairie squirrels"? While these mammals possess little to no dog-like features, they are definitely a close relative of squirrels. In fact, they belong to the same family. Food for thought, right?

In any case, prairie dogs are proof that an animal doesn’t have to be big to be important. All five species are considered keystone species to their environments, as their burrowing and mound-building help renew and revitalize the soil of their habitats. Not only that, they are extremely important components of the food chain, since they provide sustenance to many predators.

3
Alligator

Image: Matthew Essman

From the warm weather of the American South comes the only reptile on this list. Alligators are truly fascinating creatures: not only do they date back to the age of dinosaurs, but they can also only be found in 2 countries in the entire world—China and, of course, the United States.

While they are certainly deadly predators, don’t let their ferocity fool you: they rarely attack humans, and only when disturbed. Moreover, alligators are key species in maintaining their habitats, not just through population control, but also by encouraging plant diversity through the construction of alligator holes.

4
Grizzly bear

Image: Joshua J. Cotten

Anyone who has looked at a picture of a bear has probably thought in disbelief, "How can something that looks this adorable be so dangerous?" While this philosophical conundrum might be the reason that Teddy bears are so popular, the truth is that the grizzly bear is a perfect representative of the duality found in most of these large mammals: a combination of extreme cuteness with dangerous ferocity.

In that sense, we only need to take a look at the etymology of the grizzly bear to find the feral nature of this seemingly adorable creature. When Lewis and Clark first encountered these bears, they recorded their name as "grisley," which many believe comes from a Middle English word for "gruesome."

5
Gray wolf

Image: Anthony Sebbo

Many biologists consider the gray wolf the unsung hero of American wildlife. This majestic hunter is a keystone species in Yellowstone National Park, helping to maintain the elk and deer populations. And while it has notably appeared in many blankets and t-shirts, the gray wolf, sadly, has not been recognized as any state’s official mammal.

Originally, grey wolves’ range covered approximately two-thirds of America, but they can currently be found in the northern part of the country. Most notably, Alaska houses the largest wolf population in the country, with a number between 7,000 and 11,000 wolves roaming the state.

6
Turkey

Image: Tyler Jamieson Moulton

There’s an urban legend that states that Benjamin Franklin proposed the turkey to be our national symbol. If the stories are true, there might very well be a universe in which this odd-looking bird represents Americans everywhere. And although we’ll take the bald eagle as a symbol any day of the week, there’s something to be said about the nobility of this game bird.

Unlike their domesticated counterparts, wild turkeys are more adept at flying. Although we may never see a majestic turkey soar through the skies, they are able to fly short distances of up to a quarter mile. What’s perhaps most impressive about these birds is their wide range of vocalizations, which may sound like a simple "gobble, gobble" to us, but convey numerous meanings to other turkeys.

7
Groundhog

Image: Andy Sanchez

Sure, Beverly Hills might be the home of Hollywood’s royalty, but the borough of Punxsutawney, Pennsylvania, is home to one of America’s most famous stars. Since 1887, a groundhog by the name of Phil (Punxsutawney Phil, to be exact) has been the key figure in the town’s most famous tradition: "Groundhog Day," a celebration in which Phil predicts when will winter end.

While Punxsutawney Phil is perhaps America’s most famous groundhog, the truth is that these quirky rodents are one of America’s most recognizable animals. Interestingly, groundhogs are also known as "woodchucks," which is a rather baffling name, since these creatures are not known for chucking wood of any kind.

8
Florida panther

Image: Maheera Kulsoom

The alligator might be Florida’s most famous animal, but this large cat shouldn’t be overlooked. The Florida panther is the only cougar species living in the Eastern United States, with a worrying 200 individuals currently living in the Sunshine State.

This majestic cougar is a source of pride for many Floridians, and numerous conservation campaigns have been launched over the years to help protect its habitat. The Florida panther was named the state’s official animal in 1982, as well as being the namesake of the South Florida ice hockey team.

9
Roadrunner

Image: Anish Lakkapragada

Isn’t it strange not to see a coyote included in the title of this entry? We feel bad about separating this iconic pair, but we are sure you’ll agree that the roadrunner is an amazing bird in its own right, even becoming New Mexico’s official state bird in 1949.

Warner Bros. cartoons quickly capitalized on this bird’s most remarkable feature: its running speed. Roadrunners can reach speeds of up to 20 mph, which comes in great help for hunting and running away from predators (like a certain coyote).

10
Bald eagle

Image: Michael Jerrard

The bald eagle shares the title of "most instantly recognizable American symbol" with the American flag and Mount Rushmore. Its status sometimes makes us forget about the spectacular specimen hiding behind the American icon, so we thought it would be a good idea to close this article with a small tribute to our favorite bird of prey.

Let’s start with the obvious: the name "bald eagle" doesn’t come from any distinct lack of plumage, but rather from the old meaning of the word "bald," which used to stand for "white-headed." This distinction seems necessary because one of the most breathtaking aspects of this bird is the contrast of its feathers, which produces a stunning image when paired with its yellow beak. For a while, the status of the bald eagle was endangered until its population recovered thanks to conservation efforts.

Geography Geography 3 min read

Go beyond Tahoe

Discover 12 lesser-known, but beautiful lakes to visit in the U.S.

Image: Timo Stern

America the Beautiful is filled with stunning natural landscapes for everyone to enjoy. However, for various reasons, some places are far more popular than others, and lakes are no exception to this phenomenon. While lakes like Tahoe and the Ozarks can get quite crowded, many lesser-known lakes offer equally breathtaking views—without the crowds. Take a look at the following 12 and see if any catch your interest!

1
Sunapee Lake, New Hampshire

Image: Jackson Hendry

This serene glacial lake in southwestern New Hampshire is nestled within Mount Sunapee State Park. Its visitors will find a spacious beach for swimming, a boat launch, and hiking trails within the park area.

Beyond the summer season, the lake is particularly beautiful during fall, when the surrounding trees display a vibrant array of colors.

2
Ross Lake, Washington State

Image: Paul Pastourmatzis

The remote Ross Lake, located in the North Cascades region of Whatcom County, Washington, is a hidden gem off the beaten path. This stunning lake winds its way through the landscape at 1,600 feet above sea level, framed on all sides by towering mountains.

Campsites accessible by boat or hiking are available, and backcountry camping is allowed with a permit. Visitors to Ross Lake come for trout fishing , canoeing , kayaking , and hiking .

3
Lure Lake, North Carolina

Image: Blake Wheeler

The gorgeous Lake Lure stretches along the base of Hickory Nut Gorge in the mountains of western North Carolina. If its shores look familiar, it’s because Patrick Swayze and Jennifer Grey filmed scenes here for the classic movie Dirty Dancing . The lake offers beaches and hiking trails for visitors to explore.

4
Ouachita Lake, Arkansas

Image: Aaron Burden

Nestled in the hills of the Ozarks, Lake Ouachita is home to a unique creature swimming beneath its surface—freshwater jellyfish. Unlike their saltwater relatives, these invertebrates are harmless and rarely found elsewhere. The lake also boasts over 200 uninhabited islands for visitors to explore.

5
Hamilton Pool Preserve, Texas

Image: Matthew Daniels

Located near Austin, the Hamilton Pool Preserve is a favorite summertime retreat for locals when the heat becomes overwhelming. This stunning natural pool was formed when the roof of an underground river collapsed after thousands of years of erosion.

Water from Hamilton Creek spills over the edge of the collapsed dome, creating a 15-meter waterfall that flows into the grotto below. The preserve also features hiking trails and picnic facilities for visitors to enjoy.

6
Almanor Lake, California

Image: Simon Berger

While most travelers visit the Northern Sierras for trekking, the region also boasts excellent swimming spots with magnificent backdrops —Lake Almanor being no exception.

This man-made lake sits within Plumas National Forest, adjacent to Lassen Volcanic National Park, offering visitors breathtaking views of the park’s namesake volcano.

7
Mono Lake, California

Image: Leo_Visions

Another California lake, Mono is not only the oldest in the entire US but also one of the oldest in the Western Hemisphere. Surrounded by the Sierra Nevada Mountains, it features towering limestone columns that rise dramatically from the lake bed. Mono Lake also serves as a vital habitat for migratory birds, which feed on the brine shrimp that thrive in its salty waters.

8
Bear Lake, Utah

Image: Daniel Bowman

When it comes to lakes in Utah, there’s more to explore than just the Great Salt Lake or Lake Powell. Bear Lake, a crystalline body of water straddling the Idaho–Utah border, is often called the " Caribbean of the Rockies " due to its striking bright blue hue, caused by suspended limestone in the water.

9
Blue Mesa Reservoir, Colorado

Image: Rocco Caruso

Next to the aforementioned Utah, Colorado is also home to a stunning yet relatively uncrowded lake—the Blue Mesa Reservoir. This picturesque body of water , surrounded by golden hills and rocky outcroppings, lies at the end of an hour-long hike down the Gunnison River Gorge.

10
Cave Run Lake, Kentucky

Image: Craig McLachlan

Cave Run Lake is located among the trees of Daniel Boone National Forest. The blue-toned water attracts fishermen, boaters, and swimmers alike to enjoy an escape from the heat, while its shores feature beaches and activity areas perfect for families.

11
Mooselookmeguntic Lake, Maine

Image: Les Anderson

This stunning Maine lake, part of the Rangeley Lakes region, is a renowned fishing hotspot . The distinctive shape of the lake can be appreciated from the Height of Land lookout, making it a must-visit for those seeking tranquility and outdoor adventure.

12
Hanging Lake, Colorado

Image: Irene Dávila

Reaching Hanging Lake requires a 1.2-mile hike, but the breathtaking views make the effort worthwhile. This stunning lake was formed by a geological fault , which caused it to separate from the valley above , leaving it suspended atop the cliffs of Glenwood Canyon.

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