1

"Buffalo Bill" Cody

Image: Illinois State University, Public domain, via Wikimedia Commons

If we had to name the most famous cowboy in history , Buffalo Bill Cody would probably be a top contender. Throughout his lifetime, Cody greatly contributed to shaping the image we have of the American West.

Born in Iowa in 1846, he earned his nickname while working for the Union Pacific Railway, where railroad workers were amazed by his hunting skills. But history had bigger plans in store for Cody, and he would soon become an actor , traveling throughout the eastern United States performing plays based on stories of the Wild West for more than 30 years.

Eventually, poor business management and a certain change in popular interests led Buffalo Bill to ruin and he retired from show business just two months before his death in 1917. He was, however, mourned by millions of people who considered him a hero.

2

John Henry "Doc" Holliday

Image: Mehmet Turgut Kirkgoz

John Henry "Doc" Holliday was born in 1851 in Griffin, Georgia, into a wealthy family. He earned his Doctor of Dental Surgery degree in Philadelphia but was shortly thereafter diagnosed with tuberculosis and advised to live in the drier, hotter climate of the West.

In Dallas, Texas, he pursued his trade as a dentist but also discovered saloons and whiskey. Soon, realizing that gambling could be much more lucrative than dentistry, he began his professional gambling career.

The rest of his life was spent among crooks, gunfights, and jailmates in New Mexico, Arizona, and California. At only 36 years old, his lungs could not keep up with his gunslinging way of life and he finally met his death in 1887 in a hotel bed in Colorado. It is said that his last words were, "This is funny."

3

Butch Cassidy and The Sundance Kid

Image: yavuz pancareken

The lives of Butch Cassidy and The Sundance Kid became legendary pretty quickly. As early as 1903, their exploits inspired the first modern film —Edwin S. Porter's _The Great Train Robbery_— and since then, their adventures have not ceased to be portrayed by popular culture. In a way, they symbolize the definitive end of the romanticized Western era at the hands of 20th-century industrialization and urbanization.

Both cowboys were members of a gang known as "The Wild Bunch," which earned them a reputation as bank and train robbers. According to lore, after several years of crime and run-ins with the law, the bandits managed to escape to Latin America. Eventually, they were caught and killed in Bolivia in 1908. The fact that their graves were never found helped fuel the myth that they had, in fact, returned to the United States and lived in anonymity for many more years.

4

Jesse James

Image: Steve

Jesse James's life is one of the most emblematic of the Wild West. His criminal career began after his involvement with pro-Confederate guerrillas during the Civil War. Along with the Younger brothers, he created a gang with which they robbed banks, trains, stagecoaches, and stores from Iowa to Texas and from Tennessee to California.

It is believed that throughout the years they netted more than a quarter of a million dollars. Despite the gory nature of their heists and murders, the gang often had public sympathy.

Jesse's death is as controversial as his life. At only 34 years old, he was shot in the back by one of his gang partners, who hoped to obtain a state reward in exchange for his betrayal. The public was not happy with the government conspiring to assassinate a citizen, no matter how criminal, and the matter became a scandal, resulting in Jesse James's rise to mythical status.

5

Annie Oakley

Image: International Film Service, Public domain, via Wikimedia Commons

From an early age, Phoebe Anne Oakley Moses, better known as Annie Oakley, took up hunting to help support her family. At the age of fifteen, she won a competition against the famous marksman Frank Butler, to whom she later married. Together, they appeared in several exhibitions across the country and, in 1885, joined Buffalo Bill's Wild West show.

Annie was able to open the edge of a letter, shatter glass balls thrown in the air, and hit dimes held between her husband's fingers or apples placed in her poodle's mouth by shooting from 30 paces away. Her life was so rich and fascinating that she was the inspiration for several movies and plays.

6

Billy the Kid

Image: See page for author, Public domain, via Wikimedia Commons

According to legend, Henry McCarty, better known as Billy the Kid, killed at least 21 people during his career as a notorious outlaw in New Mexico. However, he cemented his place in the pantheon of frontier legends not so much for his murders as for his personality and incredible marksmanship skills.

Born in the late 1850s in the Irish slums of New York City, McCarty had to reinvent himself as a gunslinger after the death of his mother when he was just a teenager. His life and the events surrounding his death at the hands of legendary lawman Pat Garrett were immortalized in numerous films, books, and songs. In fact, Billy the Kid holds the record as the most portrayed individual in cinematic history.

7

Lucille Mulhall

Image: Melissa Walsh

By 1900, split riding skirts allowed women to compete in rodeos without shocking Victorian-era audiences. But the truth is that women have been participating in exhibitions even in the early days of the Old West.

Lucille Mulhall is considered America's first legendary cowgirl. Born in 1885, Lucille grew up on her family's ranch in Oklahoma, where she acquired her incredible cattle-roping skills. She began performing in shows as a teenager and, throughout her career, competed in many rodeos, setting a few roping world records.

8

Belle Starr

Image: Pixabay

Perhaps the most famous female gunslinger in the history of the West was Myra Maybelle Shirley Reed Starr, better known as Belle Starr. Born in Missouri in 1848, Belle had a fairly well-to-do childhood and was a bright student. However, when her family moved to Texas after the Civil War, the young girl stumbled upon the James-Younger gang. After falling in love with Cole Younger, she became a member of the gang.

That love affair didn't last long, but a few others followed, which led her to live outside the law for the rest of her life. Her alleged riding and gun skills increased her fame throughout the country, turning her into a legend.

9

Wyatt Earp

Image: National Archives at College Park, Public domain, via Wikimedia Commons

Wyatt Earp belonged to a large family whose members were famous for being gunfighters, gamblers, bison hunters, miners, and lawmen. While all were notorious Wild West characters, it was Wyatt's exploits that have gone down in history. His life is testimony to the ambiguity that prevailed at a time when there was no distinction between upholding the law and transgressing it.

After a long life traveling the American West as a deputy sheriff, bounty hunter, and saloon owner, in 1905 Wyatt settled permanently in Los Angeles, California. He became a film consultant in Hollywood, befriending producers, directors, and actors. It is even said that John Wayne took Earp’s stories as inspiration for some of the tough characters he portrayed on the big screen.

10

"Wild Bill" Hickok

Image: Turuncu Sakal

James Butler Hickok, better known as "Wild Bill," is a legendary folk hero thanks to the many stories that romanticized his life as a soldier, gunslinger, gambler, marshal, and actor. Over the years, his adventures have been retold numerous times in pop culture. The truth is that Hickok did more in his thirty-nine years of life than most who lived twice as long.

Since his birth in Illinois in 1837, he is said to have been involved in some of the most dramatic and, at the same time, most spectacular events in the history of the Wild West. His death, unsurprisingly, is also legendary. In 1876, while playing a game of poker in a saloon in Deadwood, Dakota Territory, a man named Jack McCall shot him in the back of the head. The cards he was holding at the time —two pairs of Aces and black Eights— became the well-known "dead man's hand."

1

2

Jack In The Box

Image: Studbee

And speaking of outer space… Before Mark Hamill became Luke Skywalker in Star Wars, he once worked the drive-thru at Jack in the Box. He was quickly fired, though. Customers complained after he spoke to them using a clown-like voice.

Decades later, in 2022, Hamill reunited with the brand in a comeback ad promoting two revived fan favorites: Spicy Chicken Strips and French Toast Sticks.

3

Taco Bell

Image: PJ Gal-Szabo

The company has pulled off some interesting marketing pranks over the years, but none as unforgettable as its 1996 April Fool’s joke announcing that it had purchased the Liberty Bell.

A full-page ad ran in major newspapers announcing the purchase of the historic bell to help reduce the national debt. The "Taco Liberty Bell" joke did not land well. It caused thousands of complaints; people contacted Taco Bell and the National Park Service demanding answers. Later that day, the company confirmed the story was a hoax, and the stunt went down as one of the most memorable marketing pranks of all time.

4

Domino’s Pizza

Image: Erick Galván

Back in the ’80s, when Domino’s expanded into Japan, the company ran into a problem: there was no Japanese word for "pepperoni." And, since it was the best-selling topping in the US, they could not risk leaving that pizza out of the menu! So, the brand had to coin a Japanese word for pepperoni. They went for ペパロニ (pronounced "peparoni").

5

Pizza Hut

Image: Joshua Hoehne

Pizza Hut has always been known for some memorable marketing stunts. When Back to the Future Part II hit theaters in 1989, the chain handed out "futuristic" sunglasses with every pie. In 1995, they recruited Donald Trump and Ivana Trump to introduce their first stuffed-crust pizza.

And who could forget the time, in 2001, when they delivered the first pizza ever sent into space, straight to the International Space Station (ISS)?

6

Starbucks

Image: Gema Saputera

Starbucks is such an iconic franchise that its presence can signal rising real-estate values. Studies show that neighborhoods with a new Starbucks often experience property-price increases above the usual rate.

Another interesting tidbit about the brand: inside its stores, employees are required to avoid wearing perfume, cologne, or other strong fragrances to prevent interfering with the aroma and taste of the coffee.

7

Coca-Cola

Image: Samuel Bryngelsson

From 1886 until 1959 (over seventy years!), a 6.5-oz glass or bottle of Coca-Cola cost exactly 5 cents. The company had strategic reasons for keeping the price so low and stable.

At the time, it was easier to get customers to insert a single nickel into vending machines rather than require multiple coins. The 5-cent price helped make Coca-Cola a simple, affordable choice.

8

McDonald’s

Image: Brett Jordan

The Golden Arches giant has had a long, sometimes on-, sometimes off-, relationship with Disney. McDonald’s began doing Happy Meal tie-ins with Disney characters in 1987 to promote Disney films.

For about ten years, the partnership was exclusive, but it fell off because Disney wanted to work with other food brands, and McDonald’s with other movie studios! Today, they still share a non-exclusive alliance.

9

Wendy’s

Image: Brian J. Tromp

Wendy’s square hamburger patties weren’t an accident; the idea reportedly came from a chain called Kewpee Hamburgers, a Kalamazoo favorite known for its square-shaped burgers. Founder Dave Thomas has said that as a child, he often ate at a Kewpee, and that those square patties inspired the look and feel of Wendy’s burgers.

Thomas had always loved those because corners poking out of the bun created the impression of a larger burger and made the meat easier to see.

10

KFC

Image: Aleks Dorohovich

KFC’s legendary "11 herbs & spices" recipe is kept under tight lock and key; the company splits the production of the spice mix between different suppliers so that no single person outside knows the full formula.

However, there was a time when Colonel Sanders offered that recipe at a very affordable price: he would license the recipe to restaurant owners for just 4 to 5 cents per chicken piece sold, giving them the right to cook and sell his secret-recipe chicken themselves.

11

Betty Crocker

Image: Lalada .

Betty Crocker was never a real person. Did you know? She was invented in 1921 by the Washburn-Crosby Company as a friendly, approachable name to respond to consumer letters.

Even though she was fictional, by 1945, Fortune magazine named "Betty Crocker" the second most famous woman in America, second only to Eleanor Roosevelt.

12

M&M

Image: Pixabay

There’s a long-standing debate about America’s favorite chocolate nuggets: Do different colors of M&M’s actually taste different? While many fans swear their favorite color has a distinct flavor, the brand consistently states that the only difference between colors is their dye; all other ingredients remain the same.

That said, some people claim that mini M&M’s taste sweeter than the regular ones. Some analyses suggest that mini M&M’s have a higher candy-shell-to-chocolate ratio, which could make them taste sweeter.

13

Heinz

Image: JEFERSON GOMES

Though ketchup is by far Heinz's flagship product, that was not the first one Henry J. Heinz sold. You probably could never guess what it was that he personally started selling back in 1869!

Horseradish! The first thing he ever sold, out of his house, under his name, was horseradish and other pickled goods like vinegar, sauerkraut, and pickles. This early business laid the groundwork for the now-famous condiments empire.

1

Clothing (cheaper)

Image: Nick de Partee

Back in the mid-20th century, average American families spent about 10% to 12% of their household income on clothing. That figure has dropped to around 3%. That is not because people buy fewer clothes but because the prices have dropped significantly over the last decades.

Starting about fifty years ago, most U.S. clothing production moved overseas, where labor costs are lower and production output is higher . Those savings were passed onto consumers, and as fast-fashion brands proliferated, Americans had more options at lower prices than ever before.

2

Magazines (more expensive)

Image: Rhamely

While younger generations will not remember this, 25 years ago, magazines were an Internet of sorts : it was the quickest way to access information and color pictures of any subject you were interested in. Magazines were a ubiquitous item, sold everywhere at modest prices. Since the World Wide Web came along, magazines became less important and less demanded products.

If you have bought magazines lately or have inquired about their price, you might be surprised to discover how pricey these items have become.

3

Bananas (cheaper)

Image: John Vid

Believe it or not, back in the day, bananas used to be quite an expensive fruit. These days, this product is one of the cheapest and most popular fruits in the supermarket but when it first became available in the U.S., following the Civil War, it was sold for about 10 cents a piece — that’s about $3 per banana today.

The price of tropical fruit has hovered between 50 and 60 cents per pound for the last 20 years — a significant drop from its early cost. Despite being imported from faraway places and requiring cooling containers, banana sellers produce only one variety, the Cavendish, meaning the fruit can be harvested in abundant volumes and ripened at the same time .

4

Concert tickets (more expensive)

Image: Nainoa Shizuru

There was a time when going to a concert was a pretty accessible event. The ticket prices were low, even for well-known artists. But then, a couple of big players came along into the business and the prices skyrocketed like never before . Besides the ticket price itself, the service charge and taxes make for a hefty sum, not affordable by everyone anymore.

5

Television sets (cheaper)

Image: Peter Geo

It’s a well-known fact that as technology improves and becomes more efficient, prices come down. However, one consumer electronics category stands out from the rest for its drastic price cuts: televisions. The first color TV set debuted in 1954 with a $1000 price tag , and a 15" screen. According to the U.S. Bureau of Labor Statistics’ inflation calculator, that would be more than $11,600 today.

Compare that number to a 65-inch, high-definition smart TV that might cost around $500 in today’s dollars and the price drop is nothing short of amazing.

6

Car insurance (more expensive)

Image: Herson Rodriguez

Car insurance was never the cheapest service in the world, but it used to be a much more accessible price, with options for every pocket. In recent decades, auto insurance premiums have been steadily climbing , making car ownership a more exclusive deal altogether than it used to be.

7

Air flight tickets (cheaper)

Image: Suhyeon Choi

Yes, it may feel like airline ticket prices have surged in recent years due to airport taxes and fuel prices, but if we look at the price evolution over the last decades, we can see that tickets have become much more affordable than before .

Commercial air travel used to be a luxurious experience available only to the wealthy. In 1941, an average flight from Los Angeles to Boston would have cost more than $5,000 in today’s money. These days, a one-way flight from Los Angeles to Boston commonly costs around $300.

8

Fast Food (more expensive)

Image: Kenny Eliason

Getting a burger with fries and a soda for a couple of dollars was a standard deal back in the day, but not anymore. Fast food prices have steadily increased in the last few decades , making the tag for a standard menu almost the same and sometimes even more expensive than a meal at a regular restaurant.

9

Washing machines (cheaper)

Image: engin akyurt

In the same way that TVs have dropped the price, most other appliances have gone down the same path, and washing machines are no exception . These devices, an invaluable addition to modern life, have changed significantly from the 1950s to today.

In 1959, a Kenmore washer was advertised for $209.95. Today, that amount inflates to more than $2,200, which is a $1,600 difference from a basic $500 to $600 top-loading Kenmore machine today.

10

Prescription medicine (more expensive)

Image: Haley Lawrence

Healthcare costs in America have been a complicated problem for years. Not just health insurance but also essential medicines have been raising their prices steadily for a very long time.

It can’t be said that medicines used to be cheap but definitely were far more accessible than these days.