History History 3 min read

Slogans that stuck

Remember "I like Ike"? 10 unforgettable campaign slogans in US history

Image: Sora Shimazaki

Election campaigns can get wild, and a big part of that is the slogans . These catchphrases stick with candidates all the way to election day—and, in many cases, long after. Few would argue with the lasting power of Eisenhower’s "I Like Ike" or Reagan’s "It’s Morning Again in America." Join us as we take a tour through 10 of the most memorable campaign slogans used by American presidents.

1
"I like Ike" – Dwight D. Eisenhower (1952)

Image: Adam Bouse

Often referenced in pop culture, "I Like Ike" was Dwight D. Eisenhower's slogan during his 1952 campaign. "Ike" was his nickname, and the slogan’s catchy and effective simplicity helped power Eisenhower to victory in '52 and again in his 1956 re-election.

2
"It's morning again in America" – Ronald Reagan (1984)

Image: Nicolas HIPPERT

In 1984, Ronald Reagan launched his re-election campaign with a slogan that was as powerful as it was optimistic: "It's morning again in America." Symbolizing a nation back on its feet, the slogan made a strong impact, helping Reagan win a landslide in the 1984 election, taking 49 out of 50 states.

3
"A chicken in every pot and a car in every garage" – Herbert Hoover (1928)

Image: John Paulsen

Herbert Hoover’s 1928 slogan, "A chicken in every pot and a car in every garage," remains one of the most memorable campaign slogans in American history. Although it wasn't official, it resonated with the middle class by promising abundance and comfort. Hoover won the election, but his administration was only a few months old when the Great Depression suddenly began in 1929.

4
"Yes we can" – Barack Obama (2008)

Image: History in HD

One of the most memorable slogans of the early 21st century is undoubtedly "Yes We Can," from Barack Obama’s 2008 campaign. Short, clear, and powerful, the phrase delivered a message of unity that resonated with millions and helped secure victory for the Democratic candidate that year.

5
"Make America Great Again" – Donald Trump (2016)

Image: History in HD

When it comes to recent history, the 2016 election was unforgettable. Without a doubt, the slogan that captured the nation’s attention was "Make America Great Again." With its strong appeal to nostalgia, the phrase helped Donald Trump secure victory over Hillary Clinton.

6
"Happy days are here again" – Franklin D. Roosevelt (1932)

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"Happy Days Are Here Again" was the theme song of Franklin D. Roosevelt's 1932 presidential campaign. Though not originally written as a campaign slogan, the upbeat tune became strongly associated with Roosevelt’s message of hope during the Great Depression. The song spread quickly across the country and is still remembered today. He won the election and went on to serve four terms, the only US president in history to do so.

7
"Tippecanoe and Tyler Too" – William Henry Harrison (1840)

Image: The New York Public Library

We could say this slogan started it all. Widely regarded as the first hugely successful presidential campaign slogan in US history, its message was surprisingly powerful. On one hand, "Tippecanoe" highlighted Harrison's reputation as a war hero from the 1811 Battle of Tippecanoe. While adding "Tyler too," the slogan introduced voters to his running mate, John Tyler.

8
"Keep Cool with Coolidge"- Calvin Coolidge (1924)

Image: Will Ma

Calvin Coolidge became president in 1923 after the death of President Warren G. Harding.

Coolidge’s calm, steady demeanor was one of the most memorable aspects of his first time in office. In 1924, he capitalized on this reputation by adopting the slogan "Keep Cool with Coolidge" for his re-election campaign, and it worked!

9
"Don't swap horses in the middle of the stream" – Abraham Lincoln (1864)

Image: Ed Fr

The Civil War was far from a quiet time in American history. Amid this national division, Lincoln was leading the country and running for re-election in 1864. His iconic campaign catchphrase, "Don't Swap Horses in the Middle of the Stream," encouraged voters to give his administration more time and place their trust in his vision for the country. And they did!

10
"Not just peanuts" – Jimmy Carter (1976)

Image: Tom Hermans

When critics pointed to Jimmy Carter’s background as a peanut farmer, he didn't ignore it— he turned it to his advantage. Though not an official campaign slogan, "Not Just Peanuts" helped him connect with everyday Americans while also highlighting that he brought much more to the table. The message was clear: farming was part of his story, but Carter was also experienced and capable of leading the nation.

Culture Culture 4 min read

Do cooking shows make you hungry?

Who put the kitchen on the TV? 10 American pioneer TV chefs

Image: Sonja Punz

There is something soothing and almost hypnotic about watching someone expertly cook a delicious meal on TV while calmly explaining their process. The genre of television cooking has been perfected and even over-cooked at times, for quite a few decades now, and, in the process, a handful of stars have emerged. This list highlights only a handful of these figures, from pioneers like Julia Child and James Beard to colorful characters like Guy Fieri and Anthony Bourdain. Do you have a favorite?

1
Julia Child

Image: Caroline Attwood

Probably the first name that comes to mind when thinking about famous American chefs is Julia Child, and for good reason. This chef, author, and television personality is recognized for bringing French cuisine to the American public with her first cookbook, Mastering the Art of French Cooking , and her television programs, like 1963’s The French Chef.

Child began learning to cook after meeting her future husband, Paul, who grew up in a family passionate about food and was known for his sophisticated palate.

2
Emeril Lagasse

Image: Fabrizio Magoni

Another familiar name (one of many) on this list is Emeril Lagasse, a celebrity chef, restaurateur, television personality, cookbook author, and regional James Beard Award winner (more on this name later), known for his mastery of Creole and Cajun cuisine.

He is known for catchphrases like "Kick it up a notch!" and "Bam!" and has appeared on a wide variety of cooking shows , including Emeril Live and Essence of Emeril .

3
Paula Deen

Image: Alyson McPhee

The hostess of Paula’s Party is a chef, cookbook author, and TV personality from Savannah, Georgia, where she owns and operates The Lady & Sons restaurant with her sons . She has been the star of several cooking shows, including Paula’s Home Cooking, Positively Paula, Paula’s Best Dishes , and the aforementioned Paula’s Party .

Another show where you might recognize her—though it doesn't bear her name—is MasterChef , where she appears as a guest alongside other well-known chefs, mentoring home cooks through a series of challenges.

4
James Beard

Image: Priscilla Du Preez 🇨🇦

If Julia Child is not the first name that comes to your mind when you think of a celebrity chef, then this might be the one. James Beard pioneered television cooking with shows like 1946’s I Love to Eat, taught at The James Beard Cooking School, and lectured extensively. He was a big promoter of American cooking, emphasizing the use of fresh, local ingredients.

Beard taught and mentored generations of professional chefs and food enthusiasts, and published more than twenty books.

5
Leah Chase

Image: Jorge Zapata

The Queen of Creole Cuisine, Leah Chase, was a New Orleans chef, author, and television host, also known for her civil rights advocacy and her extensive African-American art collection . Her restaurant, Dooky Chase, was known as a gathering place during the 1960s for many involved in the Civil Rights Movement, and in 2018, it was named one of the 40 most important restaurants of the past 40 years by Food & Wine .

Leah Chase was inducted into the James Beard Foundation’s Who’s Who of Food & Beverage in America in 2010, received a lifetime achievement award from the Southern Foodways Alliance in 2000, and was awarded honorary degrees from several universities, among other honors.

6
Bobby Flay

Image: Wyron A

A staple on the Food Network, Bobby Flay has been a prominent figure in American television since 1995, winning several awards and even earning a star on the Hollywood Walk of Fame . He has hosted or been a part of several shows, including Hot Off the Grill with Bobby Flay, 3 Days to Open with Bobby Flay, Throwdown with Bobby Flay , and many more.

He has participated in many shows competing against other chefs, mentoring home chefs, and has hosted many cooking reality shows.

7
Sara Moulton

Image: Holly Stratton

Described as "one of the nation’s most enduring recipe writers and cooking teachers...and a dean of food television and magazines," Sara Moulton is a chef, cookbook author, and television personality. She served as the food editor for ABC’s Good Morning America from 1997 to 2012 and hosted Cooking Live , Cooking Live Primetime , and Sara’s Secrets on the Food Network.

Moulton has authored several cookbooks, including Sara Moulton Cooks at Home (2002), Sara’s Secrets for Weeknight Meals (2005), and Sara Moulton’s Everyday Family Dinners (2010). Since 2008, she has hosted Sara’s Weeknight Meals .

8
Guy Fieri

Image: Manu Ros

This easily recognizable and colorful personality is widely known for hosting many television series on The Food Network, licensing his name to restaurants in cities worldwide, and for his signature flashy shirts and spiky hair. His shows are said to bring an "element of rowdy, mass-market culture to American food television."

A series of TV specials and cooking shows showcase Fieri traveling the country visiting eateries, cooking, participating in and hosting game shows, and making appearances in other chefs’ shows.

9
Mary Ann Esposito

Image: Louis Hansel

Being the hostess of the longest-running television cooking program in America is no small feat, and Mary Ann Esposito—chef, cookbook writer, and central figure of _Ciao Italia_—has achieved just that.

This 30-minute show features Esposito's recipes and cooking tips, along with visits from guest chefs, as she explores the history of Italian cooking and food. The food is made from scratch in the studio, with each dish being prepared in numerous batches and at different recipe stages. This allows Esposito to execute an entire recipe in a matter of minutes, even if it would normally take hours to complete.

10
Anthony Bourdain

Image: Or Hakim

One of the most famous names in American television cooking history is, without a doubt, Anthony Bourdain. After honing his skills in various eateries and graduating from the Culinary Institute of America, including several years as executive chef at Brasserie Les Halles in Manhattan, he became best known for his travel documentaries, where he explored local cuisines from around the world, as well as for his books.

His first food and world-travel television show was A Cook's Tour , which was followed by Anthony Bourdain: No Reservations , The Layover , and Anthony Bourdain: Parts Unknown. His funny, philosophical, and daredevil attitude made him a beloved figure in the world of television food shows.

General General 4 min read

Not all fun and games

Who were the least-liked presidents in the history of the US?

Image: Sora Shimazaki

Becoming President of the United States is a tremendous honor, but it's not always a bed of roses. For one reason or another, quite a few who made it to the Oval Office weren't exactly well-liked or left office with reputations that are, at best, debatable. Historians haven’t overlooked Herbert Hoover’s inaction during the Great Depression, just as the public hasn't forgotten Nixon's role in the Watergate scandal. Join us as we take a look at 10 presidents often considered among the least popular in American history!

1
Richard Nixon (1969–1974)

Image: History in HD

One of the most controversial presidents in US history, Richard Nixon, led the country from 1969 to 1974. Although it's true that Nixon was indeed popular for his foreign policy achievements before the Watergate scandal, his involvement in that unforgettable episode forced him to resign, making him the first and only US president to step down from office.

2
Herbert Hoover (1929–1933)

Image: Tomasz Zielonka

Judging a president goes beyond assessing their decisions: a lack of empathy for the people they serve can be just as damaging. Herbert Hoover was president when the Great Depression began, following the stock market crash of October 1929. He maintained a largely hands-off approach that was harshly criticized as inadequate and led many to see the president as out of touch with the suffering of Americans.

3
Ulysses S. Grant (1869–1877)

Image: Library of Congress

Ulysses S. Grant, the 18th US President, was a polarizing figure. As a Union general, he played a crucial role in securing victory during the Civil War. However, during his presidency, there were several scandals related to corruption that affected his image negatively, both during his time in office and for many years afterward.

4
Andrew Johnson (1865-1869)

Image: Library of Congress

After Abraham Lincoln's assassination, Andrew Johnson served as the US president from 1865 to 1869, just six weeks after becoming Lincoln's vice president. It was a critical period in American history, and he is remembered for opposing many Reconstruction efforts . He even vetoed several key congressional initiatives, including the Civil Rights Act of 1866, though Congress overrode many of his vetoes. In 1868, Johnson became the first US president to be impeached.

5
James Buchanan (1857-1861)

Image: Library of Congress

Often ranked among the least popular presidents, James Buchanan led the nation during a period of deep internal division, just before Abraham Lincoln took office. Despite the growing tensions, he chose to stay out of the conflict. He's most often criticized for his inaction as Southern states began seceding from the Union and making only minimal efforts to prevent the Civil War.

6
Chester A. Arthur (1881–1885)

Image: Library of Congress

Some presidents aren't necessarily considered unpopular because of any specific scandal or failure, but rather they simply went unnoticed. One such figure is Chester A. Arthur, who served as president from 1881 to 1885 after the assassination of James A. Garfield. Although many historians view him as a capable and reform-minded leader, Arthur remains one of the most overlooked presidents in US history.

7
Warren G. Harding (1921–1923)

Image: Library of Congress

Warren G. Harding, the 29th President of the United States, is often regarded by historians as an ineffective leader. Although Harding himself wasn't directly involved, corruption scandals implicating members of his administration along with his inaction in response to them–did the most damage to his reputation and legacy.

8
Millard Fillmore (1850–1853)

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Millard Fillmore, who served as US president from 1850 to 1853, is widely criticized for decisions that deepened national divisions , most notably his signing of the Fugitive Slave Act. The law inflamed tensions in an already fractured nation, pushing the country even closer to civil conflict.

9
John Tyler (1841–1845)

Image: Joanna Kosinska

In 1841, John Tyler became the first vice president to assume the presidency following the death of a sitting president. His assumption of office was unexpected even for himself–and his frequent clashes with Whig Party leaders didn't help his image among voters. In fact, he was expelled from the party while still in office. To make matters worse, years after his presidency, Tyler sided with the Confederacy during the Civil War.

10
Zachary Taylor (1849–1850)

Image: Library of Congress

Zachary Taylor became the 12th President of the United States in 1849, but his sudden death in July 1850 meant his time in office lasted only 16 months. While he isn't necessarily disliked, he's less remembered, partly because of his short time in office.

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