1

Long Island iced tea

Image: yeoul Shin

There are two theories about the origin of this cocktail, both rooted in Long Island , though not the sameLong Island!

One story claims it was born during the Prohibition era in a community named Long Island in Kingsport, Tennessee . Another, more recent, credits Robert "Rosebud" Butt with inventing the recipe in a 1972 contest held on Long Island, New York .

A daring choice for some, the iconic Long Island Iced Tea has a recipe with a long list of ingredients . To prepare it, you'll need tequila, light rum, vodka, triple sec, gin, and a splash of cola. Only the bravest dare to try it!

2

Martini

Image: Daniel Lloyd Blunk-Fernández

If you are one of those who loves a drink that's both strong and stylish , then the classic Martini is probably among your favorites. It is the choice of the sophisticated James Bond, who famously prefers his Martini "shaken, not stirred."

Traditionally made with gin and vermouth , and garnished with an olive or a lemon twist, the Martini has several variants, including the vodka Martini, which -as its name suggests- swaps gin for vodka.

While the origin of this classic is not entirely clear, most sources argue it comes from a drink called the Martinez , which had the same basic ingredients and was already being served in the mid-19th century at the Occidental Hotel in San Francisco, California.

3

Old Fashioned

Image: Nuff

Let's step back in time with the classic Old Fashioned ! This drink traces its roots back to the early 19th century right here in the United States.

Initially called "the whiskey cocktail," it was prepared much like it is today: mixing sugar with bitters and water, then adding whiskey or brandy. However, as the 19th century progressed, new ingredients like fruit juices, soda, or other liquors became part of many drinks. To stick to the original recipe and avoid these modern twists, people began ordering it as an "Old Fashioned."

The invention of this liquid delicacy is sometimes linked to The Pendennis, a gentlemen's club that opened in 1881 in Louisville, Kentucky . However, mentions of this delicious drink across the country long predate the club.

4

Mint julep

Image: Abby Boggier

Originally from the south of the United States and very popular, especially in Kentucky , there are mentions of this fresh cocktail as early as the 1770s!

It truly stood the test of time, and we understand why. With a base of bourbon , a hint of sugar, water, the classic crushed ice, and the essential fresh mint , it is a mix that's hard to resist.

Served traditionally in silver or pewter cups , this classic American drink is perfect for summer. However, the touch of bourbon can also be good for a cool winter day.

5

Manhattan

Image: OurWhisky Foundation

Remember the original Old Fashioned recipe? Well, let's spice it up. Take the whiskey cocktail and add a splash of sweet vermouth . That's it! Now you have a chic drink: the popular Manhattan .

The Manhattan cocktail has a fascinating origin myth , situated -of course- in NYC . Legend has it that this recipe was created in the 1870s , at the Manhattan Club for a banquet hosted by Winston Churchill's mother! However, historical records show that Lady Randolph Churchill was actually in Paris and pregnant with Winston at the time.

According to more reliable sources, the Manhattan cocktail was actually invented in the 1860s by a bartender named Black , who ran a bar near Houston Street in Manhattan.

6

Sazerac

Image: Bon Vivant

The classic Sazerac cocktail embodies the spirit of The Big Easy , where it was born in the mid-19th century.

The Sazerac we savor today is named after the Sazerac de Forge et Fils brand of Cognac brandy, from which this cocktail was first created. To make a Sazerac, absinthe, bitters, and sugar were combined with the brandy. Over time, rye whiskey replaced brandy in the modern recipe.

What sets the Sazerac apart, besides its Frenchy name, is its distinctive serving style . The ritual begins by rimming an old-fashioned glass with absinthe. Next, the drink is mixed with ice and strained into the prepared glass. Finally, a classic touch: a twist of lemon.

7

Mai Tai

Image: wu yi

While it might sound like the name of an ancient martial art, the Mai Tai is actually a delightful cocktail born in the United States of America.

More modern and with a tropical touch, the Mai Tai is a vibrant blend of rum , Curaçao liqueur, orgeat syrup, and lime juice. The year was 1944 when this balanced recipe was created by Victor J. Bergeron at his Trader Vic's restaurant in Oakland, California .

Apparently, the Mai Tai's name comes from the Thai expression "maitaʻi," which translates as "good," "excellent," or even "the best." So, if you haven't tried it yet, consider this your signal!

8

Tequila Sunrise

Image: Jamin Eyes

Named for its unmixed colors that mirror the beautiful moment when the sun rises, the Tequila Sunrise carries an intense blend: tequila, orange juice, and grenadine syrup .

The original recipe was a bit different. Between the 1930s and '40s , bartender Gene Sulit stirred up tequila with crème de cassis, lime juice, and soda water at the Arizona Biltmore Hotel in Phoenix. Some three decades later in Sausalito, California , Bobby Lozoff and Billy Rice made a change to the original recipe. They traded out the original last three ingredients for orange juice and grenadine, creating the present version.

In case you're wondering, yes, The Eagles' song was inspired by this drink!

9

The Ramos Gin Fizz

Image: The Humble Co.

And New Orleans is here again! With its festive spirit, this city also gave birth to another American cocktail: The Ramos Gin Fizz . This delightful recipe was born in 1888 , courtesy of Henry Charles "Carl" Ramos, owner of the Imperial Cabinet Saloon .

Originally called the " New Orleans Fizz ," it was an instant hit. But if you want to try making it at home, be prepared for a trip to the grocery store, as the recipe is a bit long . The mix for a perfect Ramos Gin Fizz includes gin, lemon juice, lime juice, egg whites, sugar, heavy cream, orange flower water, and soda water.

10

Cosmopolitan

Image: Laure Noverraz

Who hasn't heard of the iconic " Cosmo "? This delightful, sweet drink is a blend of vodka , Cointreau (a type of triple sec), cranberry juice, and a splash of sweetened lime juice. It is served in a chic martini glass and often garnished with a lemon twist.

The origin of this drink is a subject of debate, with various reports suggesting its creation in different places across the country . Some stories trace it back to the 1970s in Provincetown, Massachusetts ; San Francisco, California ; or Minneapolis, Minnesota . Others claim it was born a bit later, in the mid-1980s , in the sunny state of Florida . The current recipe, however, has traces in the bustling city of New York.

Regardless of its birth city, this drink originated in our country and is part of American culture. Let's enjoy it!

1

I’m lovin’ it

McDonald’s tapped into the 2003 zeitgeist with its slogan "I’m lovin’ it," one of its most enduring campaigns. It also has a catchy tune originally produced by Pharrell Williams, and Justin Timberlake was paid millions to sing the first radio edit and make it cool.

The catchphrase hits home because it focuses on happy emotions we can all relate to. The active grammar of "I’m lovin it", instead of the passive "I love it", implies an ongoing pleasurable experience, not just one isolated bite .

2

Just do it

How many times have we renewed our New Year’s resolutions, promised to start going to the gym, or get outdoors as soon as spring arrives? But actualizing our ambitions isn't as easy as it sounds.

That’s exactly what Nike captured so well in its iconic slogan, "Just do it", because it motivates action, inspiring a resilient and go-getter attitude. But the origin story is darker than most people know. It was Gary Gilmore, a convicted murderer, who uttered the words "Let’s do it" before his execution in 1977 . Advertising executive Dan Weiden later said that that blunt line inspired the slogan.

3

Maybe she's born with it, maybe it's Maybelline

It’s natural to wonder about the beauty secrets of celebs or people we know. They could be genetics, a healthy lifestyle, or a skin-care routine. Whatever it may be, when we admire someone’s look, we want to find out how they do it.

That’s why this slogan, introduced in the 1990s by the cosmetic brand, works so well. It cleverly leaves room for doubt: maybe it’s natural beauty, or maybe it’s the product . Either way, it connects directly to the desire for effortless, flawless beauty.

4

Think different

Who hasn’t felt different at some point? And being different is often perceived as a negative. Apple flipped the idea, asserting that those who don’t fit in are the ones who change the world ; they are the true visionaries, the rebels and the geniuses.

This two-word slogan, "Think different", used by Apple from 2002 to 2007 and created by art director Craig Tanimoto, appeals not just to what you buy, but to who you become by buying it . The audacious campaign even invoked such history-making icons as Albert Einstein and Martin Luther King Jr. It’s also believed to be a response to IBM’s "Think," adding boldness by even breaking grammar rules (since "Think differently" would be technically correct).

5

Like a good neighbor, State Farm is there

Have you ever run out of sugar and knocked on your neighbor's door? Or has a neighbor fed your cat when you’re away? At the end of the day, everyone wants a good neighbor .

State Farm, one of the largest insurance companies in the U.S., turned a faceless corporation into a helpful friend next door through this jingle, created by Barry Manilow in 1971. It is still widely used today, alongside the "Jake from State Farm" character.

6

Have it your way

Wanting things our way is one of the most universal human desires. But from a young age, we’re taught the opposite: that not everything can go our way and we need to adapt.

Burger King promises the opposite: at this eatery, you can "Have it your way" . Introduced in 1974, it emphasizes customization by letting customers choose their toppings and make the burger their own; turning it into a promise of choice, like no pickles or extra sauce. Here, at least, buyers are the boss.

7

Built Ford Tough

When it comes to vehicles, durability matters, especially over long distances, in tough conditions, and through unpredictable weather.

That’s why this slogan, introduced in 1979 for the Ford F-series, was so effective. It highlights endurance and reliability, while elevating the brand to a whole new level of toughness , asserting that Ford stands out from the rest.

8

Melts in your mouth, not in your hands

Even if we’re not that hungry, thinking of our favorite treats can make our mouths water. This slogan is a good play on this reaction, although its origin is unexpected.

"Melts in your mouth, not in your hands" is the 1954 catchphrase promoting M&M’s candy-coated chocolates. The outer shell is what keeps it from melting, letting you enjoy it without the sticky mess. Reportedly, it was during the Spanish Civil War (1936 -1939) that the creator, Forrest Mars, saw soldiers eating a chocolate pellet that wouldn’t melt in the heat. In fact, during World War II, M&M’s were sold exclusively to the US military for this reason .

9

Don't leave home without it

Getting ready to head out the door is no simple task. Even today, we double-check essentials like keys, wallets, and more.

American Express made a fantastic play on this in its 1975 slogan, first coined by advertising legend David Ogilvy for traveler's checks. Although at first glance it’s simple travel advice, it subtly suggests worldliness, wealth, safety, and security; ultimately making people feel that traveling without the card is simply a bad idea .

10

Can you hear me now?

How many times have you asked this during a call, a Zoom, or a FaceTime? A bad connection leads to poor communication, and Verizon turned that frustration into a memorable message.

Launched in 2002, "Can you hear me now?" reminds us of all the times we’ve asked this question when trying to talk with someone, highlighting signal reliability over cheaper plans. The actor Paul Marcarelli was featured in various locations across the country yelling the question and, after a pause, saying, "Good" . The catchphrase and Marcarelli became so well known that people would shout it at him in real life, and, allegedly, even at his grandmother's funeral.

1

The Situation Room

Tucked into the West Wing basement, the Situation Room is the White House crisis headquarters . President Kennedy ordered it built in 1961, after the Bay of Pigs fiasco left him frustrated by slow, jumbled intelligence. It's a complex of rooms, staffed around the clock. The famous 2011 photo of Obama's team watching the bin Laden raid was taken there. A $50 million, year-long gut renovation finished in 2023; the previous one was in 2007.

2

The PEOC

Deep beneath the East Wing sat the PEOC, short for Presidential Emergency Operations Center . FDR had the bomb shelter built in 1942, disguised as an office wing, and Truman's early-1950s rebuild expanded it. Military staff ran it around the clock.

Vice President Cheney was rushed inside on 9/11, and Trump sheltered there in May 2020. The East Wing was demolished in 2025, and they are digging a bigger, secret replacement.

3

The Map Room

Before the Situation Room, there was the Map Room, on the residence's ground floor. During World War II, FDR used it to follow the fighting, with maps, pins, and secret messages handled by Army and Navy officers. It was off-limits to nearly everyone.

The Truman rebuild of 1949–52 paneled it, and it was last redecorated in 1994. Today it's a sitting room that still shows off a few maps.

4

The Family Theater

This 42-seat movie theater began in 1942 as a cloakroom nicknamed the "Hat Box," when the White House needed a screening room. Eisenhower added the plush front-row armchairs, Reagan's team redid it in 1982–83, and Laura Bush gave it "movie-palace red" in 2005.

Carter reportedly watched about 480 films there in four years, and Kennedy's last movie there was reportedly the James Bond flick From Russia With Love , in the fall of 1963. The theater was demolished in October 2025 for the new ballroom.

5

The Press Briefing Room

You've seen it on TV, but the secret is underneath. In 1933, FDR got an indoor pool here to ease his polio pain. Nixon, who preferred bowling, covered it in 1970 and built the press room on top , reportedly insisting it could be restored. The pool still sits under the floor.

Renamed for James Brady in 2000, the room was renovated and reopened in 2007; the press secretary holds court there.

6

The Bowling Alley

The first White House bowling alley arrived in 1947, a two-lane birthday gift for Truman from Missouri friends. Staffers formed a league in 1950, but the lanes were moved out in 1955. Then, in 1969, friends funded a one-lane alley for Nixon , hidden beneath the North Portico driveway. He and Pat bowled there often, and his best reported score was 232. It's still down there, closed to the public.

7

The Solarium

Perched on the third floor over the South Portico, the Solarium is a sunny family hangout . Pre-AC, President Taft had a rough sleeping porch up there for hot summer nights, and the real room came in 1927, when Coolidge added the third floor. Grace Coolidge called it her "Sky Parlor."

After World War II, it became more of a family rec room. Mamie Eisenhower hosted card games there, while Ike grilled steaks outside.

8

The Lincoln Bedroom

Despite the name, Lincoln never slept in that bed. In the southeast corner of the second floor, the room was his office and Cabinet room, and he signed the Emancipation Proclamation there on January 1, 1863. Mary Todd Lincoln bought the famous rosewood bed in 1861, but the space became a bedroom only in the Truman years.

Today it's a guest room, famously used for overnight guests during the Clinton years.

9

The Medical Clinic

It's less "hospital" and more "doctor's office." A small exam room sits on the ground floor, near the Map Room, backed by the White House Medical Unit: about two dozen military doctors, nurses and aides, with offices in the next-door Eisenhower building. They're on call around the clock for the president, the VP, staff, and even tourists . Full-time presidential doctors date to McKinley, and a formal 24-hour rule came in the 1990s.

10

The Treaty Room

On the second floor, the Treaty Room was the Cabinet Room from 1865 to 1902. On August 12, 1898, President McKinley witnessed the peace protocol ending the Spanish-American War being signed there. Jackie Kennedy's restoration gave it its name in the early 1960s , and JFK signed the 1963 nuclear test ban treaty there. Obama used it as a main office. Today it's a presidential study, with drapes modeled on Lincoln-era designs.

11

The Flower Shop

Yes, the White House has its own flower shop, tucked beneath the North Portico. A Chief Floral Designer and a staff of florists create arrangements for the public and private rooms, matched to each room's color scheme . First Lady Jacqueline Kennedy established the Office of the White House Florist in the early 1960s.

Flowers have been a White House habit far longer, though: a conservatory supplied blooms through the 1800s.