1

Fresh fish

Image: Chris Chow

If you were new to the army , you were "fresh fish." Veterans spotted them a mile away, wide-eyed, uniforms still smelling like the depot, and not yet hardened by camp life. They got teased, trained, and sometimes tricked. Of course, every seasoned soldier once wore the "fresh fish" badge, so the teasing came with a knowing grin.

2

Grab a root

Image: Lars Blankers

Dinner time in camp could mean beans, hardtack, or, if you were lucky, a potato. Asking someone to "grab a root" was soldier shorthand for "let’s eat." Potatoes were cheap, filling, and easy to cook over a campfire.

3

Sawbones

Image: Piron Guillaume

Medical science in the 1860s wasn’t exactly what we call gentle. Army surgeons were nicknamed "sawbones," partly for their skill with amputations, a normal procedure during wartime. It wasn’t always fair, since many doctors were dedicated and resourceful, but the name stuck.

4

Graybacks

Image: Scott Umstattd

Ask a soldier about "graybacks" and you might get two very different answers. One was lice, the pest that thrived in crowded camps. The other was a nickname Union troops used for Confederate soldiers . Either way, it wasn’t a compliment.

5

Bonnie Blue Flag

This was the hit song of the Confederacy , praising the states that left the Union. The "Bonnie Blue Flag" itself showed a single white star on a blue field, the first banner of the Confederacy. The song’s lively chorus made it a favorite at rallies, campfires, and any place soldiers needed a boost of spirit.

6

Furlough

Image: Stijn Swinnen

A furlough was a soldier’s golden ticket home , even if only for a short while. The paperwork described the soldier’s looks, regiment, and exact return date, plus a stern warning about being labeled a deserter if he didn’t show up on time.

7

Housewife

Image: Annie Spratt

Every soldier carried a "housewife," though it wasn’t a person; it was a sewing kit . Packed with needles, thread, and spare buttons, it kept uniforms in one piece. With supply lines stretched thin, a quick stitch could mean the difference between looking like a soldier or a scarecrow.

8

Insult

Image: Aleksey Kashmar

On a Civil War battlefield, an "insult" wasn’t words, it was a sudden attack on a fortified position. The idea was to strike before the defenders could react. Success could turn the tide of a fight, but failure usually meant heavy losses. It was risky and brutal.

9

Kepi

Image: Jen Theodore

The kepi was the go-to cap for Union soldiers, with a flat circular top and short visor . It was light, practical, and easy to make, so it became part of the classic Civil War look. Confederate soldiers sometimes wore them too, but it was a Union signature item.

10

Ordnance

Image: Rick Lobs

If it was in any way designed to make the enemy’s day worse, it was "ordnance." This covered everything from muskets to cannonballs . Armies guarded their ordnance like gold, since running low meant fighting at a disadvantage.

11

Skirmish

Image: Carol Highsmith's America

Not every fight was a massive battle. A "skirmish" was a smaller clash , often between scouting parties or outposts. Quick, unpredictable, and sometimes over in minutes, skirmishes kept soldiers on edge and commanders guessing what the enemy was really up to.

1

Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2

ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3

Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4

Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5

Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6

Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7

Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8

Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9

AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10

Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

1

"Born in the U.S.A." – Bruce Springsteen

Image: Jose Antonio Gallego Vázquez

This 1984 anthem by "The Boss" captures the struggles of Vietnam veterans returning to a country that seems to have forgotten them. While often mistaken as a patriotic rally cry, its verses lament economic hardship and societal neglect.

Springsteen's raw vocals and gritty lyrics juxtapose against its rousing melody, making it one of America’s most misunderstood yet powerful songs. The album was a commercial success, solidifying its place in rock history.

2

"American Pie" – Don McLean

Image: Priscilla Du Preez

Released in 1971, McLean’s eight-minute epic recounts America’s loss of innocence following Buddy Holly’s death in 1959. The song’s nostalgic tone and layered storytelling made it an instant classic, with its complex lyrics referencing a myriad of cultural and political events of the 1960s.

While the song is known for its deep, almost cryptic lyrics, McLean chose not to explain its meaning for many years, allowing listeners to interpret it as they saw fit. When asked about the song’s significance, McLean humorously responded, "It means I never have to work again."

3

"We Didn’t Start the Fire" – Billy Joel

Image: Matt C

Another hit song known for its rapid-fire, name-dropping lyrics, "We Didn’t Start the Fire" chronicles major American events and figures from 1949 to 1989—a true history lesson packed into a pop hit.

According to Joel, the idea came from a conversation with a younger friend, who suggested that no era could have been more chaotic than the one they were living in. This prompted Joel to write a song demonstrating that every era has its own share of turmoil, showing that there’s nothing new under the sun.

4

"Take Me Home, Country Roads" – John Denver

Image: Mario Scheibl

This 1971 ode to West Virginia celebrates the beauty of rural America. Denver’s tender vocals and vivid imagery perfectly capture the essence of small-town life and evoke a sense of nostalgia for simpler times.

In the chorus, Denver depicts the roads to West Virginia as a guiding force, leading him back to a place where he truly belongs, affectionately calling the state "Mountain Mama." The song has since become a symbol of Appalachian pride, performed at countless events, and even adopted as an official state anthem.

5

"Paradise" – John Prine

Image: Albert Hyseni

Prine’s 1971 bittersweet ballad tells the story of a small Kentucky town destroyed by coal mining. Although Prine was from Chicago, his family hailed from the Appalachian region, specifically the town of Paradise, Kentucky.

Large-scale strip mining from the 1950s to the 1970s wiped Paradise off the map, as thousands of acres were stripped. During that time, regulation of strip mining was minimal at best, and even today, the environmental and societal scars of this practice are still visible.

6

"Casey Jones" – Mississippi John Hurt

Image: Tim Wildsmith

"The Ballad of Casey Jones," also known as simply "Casey Jones," is a traditional American folk song about railroad engineer Casey Jones and his death while driving the train he was operating.

Although Mississippi John Hurt isn’t the only artist to cover this subject, his version neatly and beautifully sums up the story of this almost forgotten American hero — a heroic railroad engineer who sacrificed his life to save passengers during a train crash in 1900.

7

"Pancho and Lefty" – Townes Van Zandt

Image: Cemrecan Yurtman

Though originally written by Van Zandt, Willie Nelson and Merle Haggard’s 1983 rendition made this tale of two outlaws iconic. It tells the mysterious story of Pancho, a legendary gunslinger betrayed by his partner Lefty.

One reason the song remains so enduring may be its open-ended lyrics, which invite listeners to imagine the untold parts of the story. Plus, who doesn’t love a song about outlaws on the run in the good old days?

8

"The Night They Drove Old Dixie Down" – The Band

Image: Rick Lobs

This 1969 song tells the story of a Confederate soldier reflecting on the fall of the South during the Civil War. Its deeply human perspective makes it stand out, resonating with empathy on the subjects of war and its aftermath.

One of the group's most successful songs, its carefully crafted lyrics bring an overwhelming human sense of history, reminding us of the suffering of those who were quickly forgotten after the war.

9

"Pastures of Plenty" – Woody Guthrie

Image: Samantha Sheppard

This 1941 song tells the story of Dust Bowl migrants seeking work in California. Guthrie's soulful lyrics seek to capture their resilience amid poverty and displacement.

Written as a tribute to these migrant workers, the song evokes the world described in John Steinbeck’s The Grapes of Wrath . Curiously, the tune is based on the ballad "Pretty Polly," a traditional folk song from the British Isles that was also popular in the Appalachians.

10

"Wabash Cannonball" – Roy Acuff

Image: Paul Arky

An anthem of railroad culture, "Wabash Cannonball" follows the predicaments of a mythical train of the same name. There are many theories about the origin of "The Wabash Cannonball." Some believe it originated in American hobo culture, serving as a "death coach" that appeared at the death of a hobo to carry his soul to its reward.

Another theory suggests the song is based on a popular tall tale about Cal S. Bunyan, Paul Bunyan's brother, who supposedly constructed a railroad so the train could travel so fast it arrived at its destination before it even departed.