Phrases to live by
Did you know these 10 unofficial American mottos?
We Americans love mottos. Just check a dollar bill, and you’ll come across the words "In God We Trust," our official national motto, displayed on various national monuments. In that spirit, all 50 states have their own mottos . For instance, Nebraska’s is "Equality Before the Law," while Rhode Island chose the single-word motto "Hope."
However, some places in America are also known by unofficial phrases , often overshadowed by the spotlight we give to official ones. With that in mind, let’s take a moment to celebrate those quirkier expressions you’ve probably seen proudly displayed on license plates and T-shirts . Let’s discover everything that makes America unique!
Image: Annie Spratt
1
Keep Austin weird (Austin, Texas)
We’ll begin with one of the most distinctive unofficial mottos out there. In the year 2000, an Austin resident named Red Wassenich called a radio show and made a pledge encouraging fellow citizens to " Keep Austin Weird ." The phrase resonated with him, and he soon began printing bumper stickers and shirts. It was quickly embraced by other Austinites, eventually evolving into the unofficial motto still seen all over the Texas capital.
Image: MJ Tangonan
2
Al-Ki (Washington)
The only American state that has a fully unofficial state motto. " Al-Ki " (also written as "Alki") is a word from Chinook Jargon that translates to "by and by," though it’s sometimes interpreted as " hope for the future ." Whichever translation you prefer, both express a beautiful sentiment—one that reflects not only the optimism of early 19th-century settlers but also the warm, forward-looking spirit of the people of Washington State.
Image: Toan Chu
3
Land of Lincoln (Illinois)
Illinois takes great pride in being the home state of our 16th president—and with good reason. Who wouldn’t be proud of " The Great Emancipator "? Interestingly, Lincoln wasn’t born in Illinois; he was born in a log cabin in Kentucky and spent much of his childhood in Indiana. However, Illinois was definitely Lincoln’s home : it was in the "Prairie State" that he made a name for himself as a lawyer and met his future wife.
Image: Joel Mott
4
Sportsman’s Paradise (Louisiana)
If you’ve ever visited the great state of Louisiana, you’ve probably noticed the many outdoor opportunities it offers, including abundant hunting, fishing, and trapping spots. While Louisiana’s official motto is "Union, Justice, and Confidence," many know the Pelican State by another moniker: "Sportsman’s Paradise."
Image: Fitsum Admasu
5
Smiling faces, beautiful places (South Carolina)
One of the most memorable aspects of visiting the American South is experiencing its famous " Southern hospitality ." People from the South take pride in their warmth, kindness, and the instinctive way they welcome visitors. In that spirit, South Carolina’s unofficial motto perfectly reflects these values . After all, if you ever visit this great state, be prepared to be greeted by the two things it’s best known for: "Smiling Faces, Beautiful Places."
Image: Jacqueline Munguía
6
Taxation without representation (Washington, D.C.)
Most license plate mottos praise the state or city they represent. However, since 2000, Washington, D.C. has famously used a slogan that protests its unique political situation. For over 20 years, D.C. license plates have featured a variation of the phrase "Taxation Without Representation"—a quote that highlights the fact that D.C. residents must pay federal taxes without having voting representation in Congress.
Image: Louis Velazquez
7
Wild, wonderful (West Virginia)
There’s nothing like a good alliteration to lift your spirits. West Virginia is known worldwide for its beauty—a living reminder that good things come in small packages . What the state lacks in size, it makes up for with its stunning scenery. In that spirit, we’d like to celebrate whoever coined West Virginia’s most famous unofficial motto: "Wild, Wonderful." It’s short, simple, and perfectly captures the essence of this remarkable state.
Image: Sharosh Rajasekher
8
America’s Dairyland (Wisconsin)
Wisconsin is known around the world for the exceptional quality of its dairy products, and Wisconsinites take great pride in that fact. Don’t believe it? Just look at the fans of the Green Bay Packers, who often wear iconic "cheesehead" hats shaped like wedges of cheese, proudly celebrating their state’s most famous export. While the official state motto is the single word "Forward," many prefer Wisconsin’s unofficial title: "America’s Dairyland," a nickname that appears frequently across the state.
Image: Brian Suman
9
Life Elevated (Utah)
In 2006, Utah’s Department of Tourism introduced a new slogan to promote tourism and inspire residents to take pride in their beautiful state. The slogan, "Life Elevated," was featured on tourism signs and license plates throughout "The Beehive State." When you think about it, the slogan is quite clever, especially considering it indirectly references one of Utah’s most beloved natural wonders: Arches National Park.
Image: Taylor Brandon
10
Old Dominion (Virginia)
From "the Mother of Presidents" to "the Mother of States," Virginia boasts a collection of iconic nicknames . While "Old Dominion" may not be as self-explanatory as some other monikers, it’s no less impressive. The name originates from Virginia being the first overseas dominion of the English kings and queens .
Image: STEPHEN POORE
