1

Extra

Image: Obie Fernandez

Some people are reserved and discreet, while others are just "extra." This slang term describes someone who is exaggerated, overly dramatic , or excessive—does anyone come to mind?

If a friend shows up to a casual hangout in an extravagant outfit or makes a big deal out of something insignificant, you can call them "extra."

2

GRWM

Image: Alexander Shatov

A popular abbreviation on TikTok is "GRWM." It's so well-known that you've probably heard it before.

Since fashion influencers often share videos about their outfits or ask for clothing advice, "GRWM" stands for "Get Ready With Me." With this phrase, video creators make viewers feel like part of their daily lives and invite them to join their digital adventures.

3

Bussin'

Image: Jackson Sophat

When it comes to flattery, "bussin'" is the term you need to speak today’s language. Something described as "bussin'" is exceptionally good, impressive, or exquisite. While it's most commonly used to describe food—like in "That Burger was just bussin'"—it can also be used to compliment other things or actions.

4

Mid

Image: Eran Menashri

Contrary to the previous term, "mid" is used to describe something as average or unimpressive. While it isn’t necessarily negative, it implies that a performance, dish, or speech wasn’t exactly the best you’ve seen.

"Mid" comes from the word "middle," suggesting that what you're referring to is neither good nor bad—it's just somewhere in the middle.

5

Spill the tea

Image: Manki Kim

If someone asks you to spill the tea, they’re not asking you to make a mess on the snack table—they want something much more interesting.

"Spill the tea" is a slang expression used to ask someone to share juicy gossip . If you love drama or want to stay up to date with the latest news and scandals, this phrase will come in handy. As for its origin, some suggest that "spill the tea" may have evolved from an earlier phrase with a similar meaning: "spill the beans."

6

IYKYK

Image: Melissa Askew

While it may look like a word from a strange, distant language, "IYKYK" is actually an abbreviation for "If you know, you know." It's great for those inside jokes you share with your friends or recalling moments that only a select group was part of. You know, something intimate, secret, or exclusive.

7

GOAT

Image: Nandhu Kumar

What do Michael Jordan, Aretha Franklin, Babe Ruth, Frank Sinatra, Anthony Hopkins, and Serena Williams have in common? Well, they're all GOATs! But what does that mean?

"GOAT" doesn’t refer to the adorable animal—it stands for "Greatest of All Time." That's right! This term is used to describe those who truly stand out as the best in their field, discipline, or art.

8

No Cap/Cap

Image: Jakob Owens

It seems that saying "true" or "false" has gone out of fashion. The new trend is to say "no cap" or its opposite, "cap." As you might guess, these terms relate to truthfulness, honesty, and authenticity .

If a friend says, "The show was incredible, no cap," they’re assuring you they’re telling the truth. But if someone hears a suspicious story and calls out "cap," they’re likely calling it a lie.

9

Amped

Image: Austin Schmid

Have you been on Cloud Nine lately? If so, there's a perfect slang term for you: "amped." This adjective describes someone who’s excited about something or simply feeling really, really happy .

The term originated in the 1980s as a shortened form of "amplified," originally referring to someone highly charged with energy. Over time, it became associated with excitement and joy and has recently made a comeback, especially on social media.

10

Bet

Image: Ursula Castillo

If you're talking with a group of teens and you want to express your agreement with something, just say, "Bet." This short word is commonly used today to mean "Yes," "Exactly," "That’s it," or "Let’s do it."

As you might have guessed, it was born in the gambling world and is tied to that feeling of confidence or certainty needed when placing a bet.

1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

Swim fins

Image: NEOM

If you don’t know who invented swim fins, this one might startle you! Before he was flying kites in thunderstorms, Benjamin Franklin was just an 11-year-old boy who loved to swim.

He invented early swim fins, but not the kind we wear on our feet. He designed wooden paddles with thumb holes that could be held in the hands to help propel a swimmer through the water faster. He also tried strapping fins to his feet, but found them less effective and even painful.

2

Popsicles

Image: Jill Wellington

The brand Popsicle tells the legendary story: eleven-year-old Frank Epperson left his soda drink with a stirring stick on the porch overnight. When he returned the next morning, he discovered a brilliant idea— frozen juice on a stick !

Originally named the "Epsicle" (after himself), the invention was patented in the 1920s. His children called them "Pop’s ’sicles," and the name Popsicle stuck.

3

Earmuffs

Image: Ellen Kerbey

Chester Greenwood couldn’t endure Maine winters. At 15 years old, his ears got cold, and he didn’t like the feeling of wool hats on his skin. So he devised a creative solution: his grandmother sewed beaver fur onto a wire headband that he shaped into circular ear loops.

That invention was later patented in the 1870s, becoming the world’s first earmuffs, according to historical records.

4

Toy trucks

Image: Allison Astorga

Using bottle caps, cardboard, and ingenuity, Robert W. Patch created a toy truck that could transform into multiple styles: a dump truck, flatbed, or box truck. And he was only 5 years old.

The modular vehicle concept was so compelling that his father, who happened to be a patent attorney, filed for official recognition. By the time Patch turned six, he had been granted a U.S. patent, making him one of the youngest inventors in history.

5

Superman

Image: Esteban López

Jerry Siegel and artist Joe Shuster were both high school students when they came up with the idea for the Man of Steel in 1933.

They created Superman as the ultimate underdog: an alien orphan who fights for justice. The character was sold to Action Comics in 1938, launching the entire superhero genre.

6

Hot seat

Image: Erik Mclean

A heartbreaking story of a baby dying after being left inside a hot car reached Bishop Curry V when he was 10 years old.

This inspired him to design a device he called Oasis (often referred to in the media as the "Hot Seat"). His invention detects rising temperatures in a car, blows cool air, and alerts parents and emergency services.

7

Water skis

Image: Wyatt Harrom

Ralph Samuelson was a teenager when he had an idea: if people could ski on snow, why not on water? In the early 1920s, he took two pine staves , curved the tips using boiling water , and hit the lake with his brother, towing him behind a motorboat.

After many belly flops, he figured out the proper posture and became the first water skier in history. Although he never patented his creation, he spent years performing and became known as the "Father of Water Skiing."

8

Trampolines

Image: Jasper Garratt

Who knew? George Nissen was just 16 when he devised the bouncy fun. In the early 1930s, he watched circus trapeze artists drop and land into safety nets and realized: what if you could bounce back ?

Working out of his parents’ garage, he stretched canvas across a frame and added springs. Initially, trampolines were used for gymnastics training, but even NASA later adopted them to train astronauts.

9

Makin’ Bacon

Image: Polina Tankilevitch

Michigan native Abbey Fleck did not invent bacon itself, but at 8 years old, she had grown tired of soggy bacon and paper towels. She brainstormed a simpler solution: hang the bacon while it cooked, allowing grease to drip away cleanly.

Together with her dad, she built a prototype in the 1990s and earned a U.S. patent for the microwavable "Makin’ Bacon" tray. It became a retail hit .

10

Wristies

Image: Valeriy Borzov

Cold, wet sleeves are a winter misery. 10-year-old Kathryn Gregory grew frustrated with snow slipping between her mittens and coat sleeves, so she sewed together a pair of warm fleece tubes to cover the gap between glove and sleeve .

She called them Wristies. Her invention was such a hit with friends and family that her Girl Scout troop encouraged her to patent it—and she did! Kathryn became one of the youngest inventors to receive a U.S. patent.

11

Crayon holders

Image: AlexanderStein

Ever struggled to hold a crayon that’s worn down to a stub? So did 11-year-old Cassidy Goldstein. She noticed how frustrating tiny crayons could be, especially for kids just learning to grip.

She came up with a simple solution: a plastic cylinder that could hold broken or short crayons , making them easier to use. Patenting the design earned Cassidy the Youth Inventor of the Year Award.