1

$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2

Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3

Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4

Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5

$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6

A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7

Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8

Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9

Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10

RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

1

Fast food chains

The U.S. pioneered large-scale fast food chains like McDonald’s, Burger King, and Wendy’s, especially after World War II. These restaurants focused on speed, consistency, and low prices .

Their standardized menus and assembly-line kitchens made quick meals widely accessible. The model spread globally, shaping modern eating habits.

2

Drive-Thru restaurants

The drive-thru concept took off in the U.S. in the 1940s, with chains like In-N-Out and later McDonald’s making it national. It allowed diners to order food without leaving their cars .

This idea dovetailed perfectly with a growing car culture and suburban life in the aftermath of WWII. Today, drive-thrus are common worldwide, but their roots lie in mid-century America.

3

Credit cards

While earlier charge systems existed, modern credit cards became widely used in the U.S. in the 1950s with Diners Club and BankAmericard (later Visa).

They allowed consumers to buy now and pay later , transforming spending habits. This system became a global standard, making everyday purchases faster and more flexible.

4

Online shopping

Modern online shopping began in the U.S. during the 1990s, with now-ubiquitous companies like Amazon leading the way. Consumers could browse and buy products without visiting a store .

This shifted retail forever, offering convenience, home delivery, and endless variety. Today’s global e-commerce industry grew from these early American platforms.

5

Self-service gas stations

Self-service gas stations became popular in the U.S. in the 1960s and 70s, allowing drivers to pump their own fuel instead of relying on attendants .

This reduced costs and sped up service, appealing to busy motorists. Over time, it became the standard in most parts of the world.

6

Supermarkets with one-stop shopping

The first true supermarkets appeared in the U.S. in the 1930s, offering a wide range of goods, from fresh meat and produce to dry goods to cleaning and personal care products, under one roof . King Kullen in New York is often cited as an early example of this.

These mega-stores replaced smaller specialty shops and made grocery shopping easier. The concept became a global standard for food retail.

7

Shopping malls

Indoor shopping malls emerged in the U.S. in the mid-20th century, designed as climate-controlled spaces with multiple stores in one location , beginning with Southdale Center, which opened in Edina, Minnesota, in 1956.

They became social hubs as well as retail centers. The mall concept spread worldwide, especially in suburban areas.

8

Frozen TV dinners

TV dinners were introduced in the U.S. in the 1950s, notably by Swanson. These frozen meals were designed to be heated quickly and eaten while watching television, hence the term "TV dinner."

They reflected changing lifestyles in which convenience and entertainment overlapped. Frozen meals later became a global staple, especially with the advent of microwave ovens, which became increasingly popular in the 1970s and 80s.

9

Automatic dishwashers

Dishwashers existed earlier, but automatic home models became widely adopted in the U.S. during the mid-20th century, making their way into American homes in the 1950s and 60s.

They saved time and reduced household labor, especially in busy families . Today, they are a common appliance in many parts of the world.

10

Sink garbage disposals

The garbage disposal system was invented in the U.S. in the 1920s and became popular in American homes after World War II. It grinds food waste directly in the sink .

This innovation simplified kitchen cleanup and reduced trash volume. It remains especially common in U.S. households.

11

Vending machines

Modern vending machines became widespread in the U.S. during the 1950s and 60s, offering snacks and beverages in public places.

They provided quick, unattended service at any hour . While now global, their large-scale use and variety were strongly shaped by American consumer culture.

12

Ride-sharing apps

Ride-sharing apps like Uber and Lyft began in the late 2000s, using smartphones to connect passengers with drivers instantly .

They transformed urban transportation, offering flexible alternatives to taxis. This model has since expanded to cities around the world.

1

Pacific Coast Highway

Image: Lance Anderson

We’ll begin this hypothetical trip of ours in California, and "The Golden State" offers an equally convenient and panoramic way to travel along its stunning coastlines. California State Route 1 is known by many names, such as Cabrillo Highway, Shoreline Highway, or Coast Highway, but it is perhaps best recognized as the "Pacific Coast Highway."

This state route crosses many iconic and gorgeous locations in California, including Big Sur, the San Francisco Bay Area, and the Monterey Bay Area. Beyond its scenic beauty, the Highway is a pop culture icon in its own right, referenced in songs by bands like the Beach Boys and the Decemberists.

2

Yosemite

Image: Jordi Vich Navarro

Yosemite truly needs no introduction. This iconic national park spans 759,620 acres across four California counties, with nearly 95% of its total area designated as wilderness.

From its stunning giant sequoia trees to its breathtaking waterfalls, granite cliffs, and pristine streams, the park offers something for everyone. Yosemite is a quintessential example of the natural beauty America has to offer.

3

Red Rock Canyon State Park

Image: Kristen P

Since we’re still on the California portion of our fictional road trip, let’s make a quick stop at another natural treasure. Red Rock Canyon State Park is renowned worldwide for its stunning rock formations and its arid yet strikingly beautiful scenery.

While the weather is definitively drier than in other parts of California, don’t think for a moment that nature is absent in Red Rock Canyon. In fact, this park is home to the rare Red Rock Canyon monkeyflower, a unique flower found exclusively in this region.

4

California’s Lost Coast

Image: Paulius Dragunas

Last but certainly not least on the California leg of our trip is the stunning region known as the "Lost Coast." Situated in Humboldt and Mendocino counties, this area earned its name because it remains largely natural and undeveloped, the product of a surge in depopulation in the 1930s.

While the inaccessibility of the area is definitively a hurdle—its steep terrain makes establishing roads difficult—we highly recommend it to those adventurous enough to explore on foot. Its pristine, unspoiled landscapes are truly a sight to behold.

5

Willamette Valley

Image: Dan Meyers

Let’s now step into the wonderful state of Oregon to continue our fictional journey. What better place to start our tour through the "Beaver State" than through the beauty of Willamette Valley ? While this region is undeniably vast—stretching 150 miles and encompassing Oregon’s five largest cities—we’d like to highlight a few features that truly make this valley a beautiful area.

Driving through this predominantly agricultural landscape, publicized in the 1820s as a "promised land of flowing milk and honey," means running across rather scenic and bountiful sights. Trust us: watching the golden grapevines shimmer in the autumn sun is just one of the many experiences that make Willamette Valley so magical.

6

Oregon Coast

Image: Kevin Butz

The Oregon Coast not only offers unparalleled and gorgeous sights of the Pacific Ocean, but it's also a unique and massive area that encompasses more than 25 cities, lush landscapes, and a rich variety of birds, marine life, and other wildlife.

As you would expect, the many wonders of this area make the Oregon Coast a popular tourist destination. Those looking for adrenaline-fueled activities may be interested in surfing or sandboarding, while some history buffs might find intrigue in historic landmarks such as Fort Clatsop, Battle Rock, and Oregon’s many lighthouses.

7

Olympic National Park

Image: Georg Eiermann

Now that the route has taken us to the state of Washington, why not visit Olympic National Park and its gorgeous sights? Originally designated as Mount Olympus National Monument by President Theodore Roosevelt, this park is divided into four distinct regions, each hosting three unique ecosystems.

Due to its amazing variety, a single entry could never encompass all the natural wonders this park has to offer. However, we can highlight a few favorites: for instance, Mount Olympus, the tallest peak in the Olympic Mountains, or the Hoh Rainforest, renowned for its stunning Bigleaf maples.

8

The San Juan Islands

Image: David Lang

The San Juan Islands is a four-island archipelago at the border between Washington State and the Canadian province of British Columbia. The Islands are considered the go-to place for birdwatching enthusiasts, boasting the highest concentration of bald eagles in the contiguous United States.

If bird-watching is not your thing, don’t worry—there’s plenty more to see and do on these breathtaking islands. Several ferry tours offer access to some of the best panoramic views of the region, which, as you might imagine, are nothing short of stunning.

9

Denali National Park

Image: Bryson Beaver

We’ve now arrived in the final state of our West Coast road trip. In that sense, what better place to conclude our journey than the "Last Frontier"? With that in mind, let’s begin our exploration of Alaska with what many consider to be the state’s crown jewel: Denali National Park.

Denali holds the distinction of being the highest peak in North America, and while this is truly no small feat, that’s not what makes this area so special. This mountain’s immense size is rivaled only by its breathtaking magnificence. Denali is renowned for its stunning glaciers, lush forests, and diverse wildlife, which includes brown bears, beavers, and Arctic foxes.

10

Kenai Fjords National Park

Image: Kedar Gadge

Kenai Fjords National Park’s beauty is as stunning as it is diverse. Its landscapes are marked by truly unique and stunning features, such as glaciers, islands, and fjords. In addition to its remarkable terrain, the park is home to a wide variety of wildlife, including bald eagles, black bears, and sea otters.

Designated by President Carter in 1978, the park is primarily visited by cruise ships and tour boats. Thousands of visitors are awestruck each day by the grandeur of Kenai Fjords, including the famous Exit Glacier, which is located at the end of the park’s only road.