History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

General General 6 min read

From the Nike Air to the Cell phone camera

NASA in your house: 10 inventions that revolutionized everyday life

Image: NASA

You probably never realized that NASA, the same agency that revolutionized space travel back in the sixties and seventies, is also responsible for the microchips in your favorite electronics, the alarm that warns you of fire, the sensor that lets you take a quick selfie on your phone , among other everyday inventions. Ready to rediscover them?

1
Microchip

Image: Laura Ockel

Before microchips, computers relied on glass vacuum tubes that were large, fragile, and too heavy for a spacecraft. To solve this, NASA, during the moon race in the 60s, made a massive bet on a new invention called the integrated circuit, which packed complex electronics onto a tiny sliver of silicon. While these early "microchips" were very expensive and unproven, the Apollo program committed to buying over 60 per cent of all chips made in America. This guaranteed market gave companies like Fairchild Semiconductor, a Californian technology company, the support they needed to perfect the tech and lower the costs. NASA's support as the principal customer for microchips helped the digital revolution happen much sooner than expected. Today, that technology is within almost every electronic device, from the microwave to the laptop.

2
Smoke Detector

Image: Yosuke Ota

They are among the most important safety tools in our homes, and most people don't know their modern version was shaped for a 1970s space mission. Truth is, the first electric smoke detector was invented in the 1930s by Swiss physicist Walter Jaeger, almost by accident, while working on a gas detection device. Early smoke detectors worked, but they were often too expensive or sensitive for everyday homes.

In the 1970s, NASA teamed up with Honeywell Corporation, a North Carolina-based technology and manufacturing company, to improve the design for Skylab, the first U.S. space station. Astronauts needed an alarm that could detect a real fire without constantly reacting to harmless gases inside the station's tight living quarters. So they added an adjustable sensitivity and long-lasting backup batteries, creating the "nuisance-free" smoke alarm we still use in our homes today.

3
Cell Phone Camera

Image: JD Mason

In the 1990s, NASA's Jet Propulsion Laboratory needed to shrink cameras down so they could fit on small spacecraft without draining the battery. Engineer Eric Fossum invented the image sensor, which put all the camera's functions onto a single tiny chip , making cameras much smaller and more efficient than ever before.

In 1995, Fossum founded the company Photobit to bring this space-age sensor to the commercial market. Today, this technology allows smartphones to take high-quality photos while staying thin enough to fit almost everywhere, making it the most used camera tech in the world.

4
Cordless Tools

Image: rakhmat suwandi

In the early 1960s, Black & Decker developed the first cordless electric drill for commercial use. NASA later recognized the potential and, in 1965, contracted Black & Decker to adapt and refine this technology for the Apollo program, creating a lightweight, battery-powered drill that could operate in the moon's harsh environment and in zero gravity.

But that wasn't all. To make it work for space, they had to improve a specialized motor and smart software that didn't drain the battery too fas t. By the late 1970s, the Dustbuster, the first cordless vacuum, was created, along with the improved battery-powered tools we still rely on today.

5
Memory Foam

Image: Kier in Sight Archives

Have you ever wondered why your mattress is smart enough to remember its original shape? Memory foam is a type of high-density polyurethane foam that softens when heated and under pressure. When you lie down on it, it molds to your body, and when you get up, it slowly returns to its original shape. That's what the "memory" part is about.

NASA developed memory foam in the 1960s to improve seat cushioning and crash protection for airline pilots and passengers, and later adapted it to protect astronauts from "G-forces" during space travel . As it reacted to body heat, the foam softened and molded perfectly to a person's frame, absorbing shock on impact. It took about twenty years to reach the public; the first memory foam mattress didn't hit the market until the early 1990s by companies like Tempur-Pedic and Fagerdala World Foams.

6
Sneaker Air Cushioning

Image: Damian Barczak

Ever wondered how Nike Airs were created? The truth is that the bounce in many modern sneakers is actually a product of the space industry. A NASA engineer named Frank Rudy, who worked on the Saturn and Apollo rocket engines, was introduced to a process called blow rubber moulding, used to create sealed, pressurised membranes for aerospace applications. He realized this same process could be used to trap gas inside a shoe sole.

In 1977, he brought this idea to Nike, and this led to the creation of the Nike Air Tailwind in 1978, the first shoe to feature this space-inspired cushioning. Today, air-cushioned soles are a standard, using the same aerospace tech to protect joints in every step.

7
Water Filters

Image: RephiLe water

In 1963, NASA faced an important challenge for the Apollo program: keeping drinking water pure for long missions without using heavy chemicals. To solve this, they pioneered a system that used silver ions to kill bacteria and activated carbon to remove pollutants. This allowed astronauts to have clean water stored for weeks.

By the 1970s, NASA shared this technology with the public, leading to the creation of companies like Aquaspace. These days, this same silver-ion and carbon tech is used inside household water pitchers and refrigerator filters to remove contaminants.

8
Scratch-Resistant Lenses

Image: Alireza Hashemi

In the 1970s, NASA scientist Ted Wydeven of the Ames Research Center was working on a spacecraft water purification system when he coated a filter with a thin plastic film using an electric discharge of an organic vapor. The result protected the plastic surfaces of aerospace equipment from scratching.

This film made plastic up to ten times more scratch-resistant than earlier materials. In 1983, Foster-Grant licensed the technology and used it to produce scratch-resistant lenses for sunglasses and eyeglasses, introducing space technology to our daily lives.

9
Ear Thermometer

Image: Artur Solarz

NASA technology and modern healthcare are surprisingly close. It turns out that the same tech used to measure the heat of distant stars is now in our medicine cabinet . In the 1980s, NASA developed special infrared sensors because scientists evidently couldn't place a physical thermometer on a planet millions of miles away. These sensors worked by "reading" invisible heat energy from a distance.

By 1991, a medical technology company called Diatek teamed up with NASA to bring this space tech into daily medicine. They realized the human eardrum also emits infrared heat, and that could work as a perfect window to measure our body temperature. This partnership resulted in the first handheld ear thermometer, making fever checks much more comfortable and easier.

10
Super Soaker

Image: Michael Starkie

You probably assumed that the world's most famous water gun was created in a toy lab. It was actually invented in the home workshop of NASA engineer Lonnie Johnson. In 1982, while working on a new heat pump that used water instead of refrigerant, a nozzle he was testing shot a powerful stream across his bathroom.

Johnson realized its toy potential and licensed his "Power Drencher" design to the toy company Larami. It was renamed to the Super Soaker in 1991, and it uses the same air-pressure principles Johnson applied to spacecraft systems.

Geography Geography 5 min read

Unparalleled sights

Have you ever seen these geological oddities found only in the US?

Image: Steve Wrzeszczynski

Hot springs painted like rainbows, diamond-handpicking lands, and a mysterious disappearing waterfall—these are some of the unique geological spots you can find only in the U.S. Surreal rock and mineral formations, like the Petrified Forest or the Fly Ranch Geyser, have acquired their vibrant colors over decades or even millennia and are still there, waiting to be marveled at by hikers and visitors. Have you ever seen or read about these one-of-a-kind marvels? Let’s dive into how they came to be!

1
Grand Prismatic Spring

Image: MikeGoad

The steaming, multicolored circle of the Grand Prismatic Spring is one of the most hypnotic and unique sights in the U.S. Part of Yellowstone National Park, this hot spring is the largest in the country and the third-largest in the world, measuring 370 feet wide and 160 feet deep.

Its vibrant colors, ranging from deep blue in the center to fiery red and orange at its edges, are unlike anything we see in nature every day. Minerals and microbes are responsible for these hues, with water temperature causing the pigments to fluctuate . The spring owes its existence to geothermal activity driven by Yellowstone's underlying magma chamber and is located in the Midway Geyser Basin.

2
Fly Ranch Geyser

Image: Ken Lund, CC BY-SA 2.0

One of the reasons why Fly Ranch Geyser is unique in the world is that it was formed after a human accident . This technicolor geothermal geyser, located on the Fly Ranch property in the Hualapai Geothermal Flats of Washoe County, Nevada, wasn’t there before 1916.

In 1916, while drilling a well for irrigation in the area, workers struck near-boiling geothermal water, leading to the creation of the first geyser. Decades later, in 1964, a geothermal energy company drilled a second well nearby, which caused the emergence of the Fly Geyser we know today. It has been spouting water into the sky ever since, forming several cone-like vents atop a mound that continues to grow.

3
Devil’s Kettle

Image: chrishawaii

Where does the water from the Brule River go when it falls? For a long time, this was a mystery. Located in Judge C.R. Magney State Park near Grand Marais, Minnesota, along the North Shore of Lake Superior, the river is famous for its unusual split: one half flows downstream, while the other plunges into a seemingly bottomless hole .

This waterfall has baffled visitors and scientists for years because objects thrown into the "kettle," such as logs and ping-pong balls, appeared to vanish without resurfacing. This fueled theories of underground rivers or deep caverns beneath the falls. The mystery was solved recently when hydrologists discovered that the water entering the kettle resurfaces downstream . The kettle's strong currents explain why objects thrown in don’t resurface; they are broken apart and held underwater, functioning like a natural washing machine.

4
Mono Lake Tufa Towers

Image: Stephen Leonardi

These unique limestone formations, known as the Mono Lake Tufa Towers, emerge from the salty, alkaline waters of Mono Lake , fed by underwater springs. Located in eastern California, near the Sierra Nevada mountains and about 13 miles east of Yosemite National Park, they are a striking natural wonder.

These tufa towers rise dramatically from the water. How were they formed? Mono Lake has no outlet, so its high alkalinity and salinity caused minerals to accumulate over time. This unique environment supports an ecosystem of brine shrimp, alkali flies, and migratory birds. To give you an idea, the lake’s salinity is more than twice that of the ocean, which means you could float effortlessly in its waters, as many visitors do.

5
Crater of Diamonds

Image: Brett Sayles

If you find a diamond here, you get to keep it—this is the only diamond-bearing site in the world where that's possible. Open to the public for mining , the Crater of Diamonds is a 37.5-acre field located near Murfreesboro, Arkansas. It marks the eroded surface of a volcanic pipe composed of lamproite, a rare volcanic rock.

Visitors sometimes find diamonds of various colors, including white, yellow, and brown, along with other gems like amethyst and garnet. It was here that the "Uncle Sam Diamond" was found, the largest diamond ever dug out in North America, weighing 40.23 carats. Diamonds were first discovered here in 1906 when a local farmer found unusual crystals on his land, which sparked a minor diamond rush.

6
Antelope Canyon

Image: Roberto Lee Cortes

Rocks that look like flowing water: Antelope Canyon is a famous and breathtaking slot canyon in northern Arizona. It consists of two main sections: Upper Antelope Canyon (a.k.a. Tsé bighánílíní, or "the place where water runs through rocks") and Lower Antelope Canyon ( Hazdistazí, or "spiral rock arches").

The canyon was formed over millions of years as flash floods and desert winds eroded the Navajo Sandstone. Even today, seasonal flash flooding continues to shape and carve the canyon’s mesmerizing features. Its surreal, wave-like formations in shades of orange are a favorite subject for photographers and tourists from all over the world.

7
Petrified Forest

Image: Megan Clark

The Petrified Forest National Park in northeastern Arizona boasts one of the world's largest and most vibrant concentrations of petrified wood . The park, part of the Painted Desert, is located between the Apache and Navajo Counties.

Most of the wood found there is from ancient conifer trees that date back about 225 million years to the Late Triassic period. These trees were swept into river systems, buried by sediment, and transformed into stone through a process called permineralization . The park also features a wealth of fossilized remains of ancient animals, including early reptiles.

8
Devils Tower

Image: Kyle Petzer

The Devils Tower stands alone, protruding dramatically from the plains. Considered sacred by Native American tribes, it was originally called "bad god’s tower," a name that eventually evolved into its current form. Located in northeastern Wyoming, this igneous rock monolith soars 867 feet above its base.

It was designated the first U.S. National Monument by President Theodore Roosevelt in 1906. Geologists agree that Devils Tower was formed through the intrusion of magma into sedimentary rock layers about 50 to 60 million years ago. Today, climbers from around the world are drawn to its sheer walls, though climbing is prohibited in June to honor Native ceremonies.

9
The Wave

Image: Mark Nemenzo

The Wave is a visually stunning sandstone formation located in the Coyote Buttes North area of the Vermilion Cliffs National Monument. Known for its hypnotic, swirling bands of red, orange, and yellow, its delicate ridges are so easily damaged that even one misplaced footstep could ruin the beautiful patterns.

Approximately 185 million years ago, this area was a vast desert covered in dunes. Over time, layers of sand were deposited, compacted, and cemented, forming this Navajo sandstone shape. Unfortunately, The Wave is only accessible by a challenging hike that requires a permit, due to the fragility of its ecosystem and high demand from visitors. With less than 5% of applicants obtaining a permit each year, it is one of the most exclusive hiking destinations in the world.

10
Kasha-Katuwe Tent Rocks National Monument

Image: Bruce Warrington

The Kasha-Katuwe Tent Rocks National Monument, located in northern New Mexico, displays a unique landscape of tall, cone-shaped rock formations. These "tent rocks," composed of pumice and tuff, are known as "hoodoos." They are natural formations ranging from a few feet to approximately 90 feet tall.

The name "Kasha-Katuwe" means "white cliffs" in the Keresan language of the Cochiti Pueblo. Hiking trails, such as the Slot Canyon Trail, offer visitors the opportunity to explore the cones up close while walking through dramatic, narrow canyons.

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