History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

Culture Culture 5 min read

Are we talking about the same thing?

Regional menu: American classics that go by different names

Image: Stephen Han

Ever sat down at a diner during a road trip, picked up the menu, and thought, "I don’t know what half of these things are" ? A hero? A bismarck? A flapjack? They’re usually all things that you know — they just go by another name.

Sandwiches, donuts, pancakes; what you call them probably depends on where you were raised , because their names might differ from state to state, or from region to region. Keep on reading to find out under what names you can find your favorite treat.

1
Soft drinks

Image: Emmanuel Edward

People on the East and West Coasts might butt heads a lot of times, but they are united when it comes to the name of soft drinks. For them, it’s a soda . Midwesterners differ and will ask for a pop , while across the Southern U.S. coke has become a generic name for any soft carbonated drink. If you ask for a Coke in the South, they might bring you a Sprite or an Orange Fanta.

2
Long sandwiches

Image: Bilal Rana

If an extra-hearty sandwich (with substantial fillings, often on a long roll) is your lunch of choice, you need to be aware of the regional varieties and names that exist across America. Because asking for a hoagie in New England will get you a few weird stares and no sandwich. While sub is the most widespread term, it’s not the only one. People from South Jersey and the Philadelphia area will use the name hoagie , while New Yorkers will call it a hero if it's filled with cold cuts, cheese, and veggies. Upstate New York follows the New England tradition of the grinder , while Louisiana and the Gulf Coast prefer the Po’Boys , typically made with French bread and filled with seafood. The terms wedgie , spuckie , and torpedo are less common, but if you come across them, now you know what they are.

3
Stuffing or dressing?

Image: Chelsea shapouri

Does your family’s Thanksgiving table feature stuffing or dressing? There is a lot of debate about the proper name of this dish, but the answer is that they are two different, though similar, dishes, which leads to the names being considered interchangeable. Stuffing is typically cooked inside the turkey, allowing it to absorb the juices, while dressing is cooked in a dishpan, and it’s usually crispier and crunchier. Folks in the Northeast and Midwest, along with the West Coast, tend to use the term stuffing, even when they cook it in a separate pan, while Southern cuisine calls it dressing and, unlike other areas, mainly uses cornbread instead of white bread.

4
Donuts

Image: Rod Long

Do you spell it donut or doughnut ? In the end, it doesn’t really matter because there are many other names for it. Besides the classic ring-shaped donut , you can find the Midwestern long john (sometimes called eclair donut in the Mid-Atlantic or Southern U.S., and donut bar in the West Coast), the round bismarck or berliner (filled with jelly in the Midwest and with cream in the Northeast), the Louisiana beignet , or the New England twisted cruller .

5
Pancakes

Image: Luke Pennystan

We can agree that pancake is a pretty universal term for this breakfast staple, but that doesn’t mean that regional names aren’t still alive and thriving. The terms griddle cake and hotcake are heavily used in the South, with hotcake having been made popular across the country thanks to the McDonald’s breakfast menu. The name flapjack is common in the Southeast, while part of New England uses johnycake —originally a corn flatbread— for buttermilk pancakes. For miniature pancakes, the term silver dollars is also widely used in different regions of the country..

6
Gravy or sauce?

Image: victoria.

We find ourselves again discussing a technicality. All gravies are technically sauces , but sauce is a much wider concept than gravy. Why is there a debate, then? Italian immigrants, upon arriving in America, noticed that gravy was used in English for meat-infused liquids, so they adopted the name to refer to tomato sauces that included meatballs, sausage, or pork. While these are technically sauces, they are still called gravy by many Italian-Americans, especially in the Northeast.

7
Milkshake

Image: Sebastian Coman Photography

Although it's usually called just a shake in many parts of America, some regions have their own names for a blended drink of milk and ice cream. In New England, asking for a milkshake will get you milk with syrup, while for the ice cream version, you have to ask for a frappe (pronounced frap ). In Rhode Island and Southeastern Massachusetts, asking for a cabinet will get you a coffee-flavored milkshake, and many Midwestern chains offer thicker milkshakes under the name thick shakes or concretes . The malt , another popular version, includes malt powder in its formulation.

8
Sprinkles or jimmies?

Image: Josephina Kolpachnikof

This debate is very local to a particular area of New England and the Mid-Atlantic. The overwhelming majority of Americans uses the word sprinkles for the small, colorful sugar confectionery used for decorating baked goods. That is, unless they are from Boston, Philadelphia, or some areas of New Jersey, where the name jimmies is more commonly used. Some claim that jimmies specifically refers to the chocolate version of sprinkles, but the name is also widely used for the multicolored version, so the jury is still out on that.

9
Frosting or icing?

Image: Alexander Grey

Again, two different things with a similar purpose that became synonymous. While both are used to cover and decorate cakes and baked goods, frosting is fat-based and has a thicker and fluffier consistency. On the other hand, icing is a mix of water and sugar, so it’s naturally more liquid. Where does the confusion stem from? Icing is often used as an umbrella term for cake and baked goods toppings —including frosting— which can lead to the idea that they are the same thing.

10
Casserole or hot dish?

Image: sheri silver

First of all, what identifies a casserole ? It’s a meal baked in a deep pan, usually including protein, vegetables, starches, and a binding liquid. Following that logic, the Midwestern hot dish is a type of casserole, but there is an important distinction. While casserole is a wide term that includes both sides and main dishes, Midwestern hot dishes are a main course on their own.

11
Last piece of bread

Image: Perry Stevens

The end of a loaf of bread can create strong emotions. People either love it or hate it, so it’s only fitting that it has unique regional names. The end piece or the heel seems to be the most widespread name for it, though butt is commonly used across the Midwest and the South. Knobby is a common name for it in New England, but it is used in combination with other terms, while it is sometimes called the booty in the African-American vernacular.

General General 5 min read

Will it rain?

Take a look at the strangest weather phenomena in the US

Image: NOAA

We are accustomed to being surprised by weather events—unexpected rains, colder days than anticipated, or sudden heat waves. But these everyday surprises have nothing to do with the kind of extreme weather phenomena listed here. From devastating fire tornadoes to benign incidents where distant objects appear closer due to atmospheric conditions, weather is one of the biggest forces of nature and it has made sure to let humankind know it more than once.

1
Fire tornado, California

Image: Zoltan Tasi

A tornado is bad enough, but imagine a fire tornado—you’re entering a whole new level of catastrophe. This is exactly what occurred in 2018 near Redding, California, during the infamous Carr Fire event.

Intense wildfires almost always produce fire devils, fire whirls, and occasionally stronger vortexes resembling the tornadoes associated with severe thunderstorms. Fire tornadoes typically range from 100 to 1,000 feet in diameter , with rotational velocities of up to 90 mph. However, the Redding fire tornado was fueled by winds reaching an astonishing 143 mph .

2
Freak March heat wave, Midwest region

Image: Nadiia Ploshchenko 🇺🇦

High temperatures can be expected in the Midwest region but never for such an extended period during the winter season as occurred from March 14 to March 22, 2012 . Over these eight days, some areas experienced average daily temperatures that were 40°F above normal. Remarkably, even the daily low temperatures in certain locations exceeded the record highs for those dates.

On March 21, the temperature reached 90°F in Lapeer, Michigan—a stark contrast to the subzero temperatures that have often occurred in these same locations at this time of year, when snowpack is typically at its deepest.

3
Two F5 tornadoes at the same place on the same day

Image: Greg Johnson

F5 tornadoes are exceedingly rare. Only a handful of tornadoes of this intensity have been documented outside of the United States. Since 1900, just 104 of these monsters have been recorded anywhere on Earth.

This rarity makes the event on April 3, 1974 , near the town of Tanner, Alabama , even more astounding. Located about 20 miles west of Huntsville, Tanner was struck by two F5 tornadoes within just 30 minutes of each other.

4
The Dust Bowl

Image: Samantha Sheppard

The Dust Bowl, one of the most devastating weather events in American history, has a shared responsibility between nature and human interaction . In the 1930s, poor land management practices and unsustainable farming methods led to prolonged drought and massive dust storms in the Great Plains.

This ecological disaster forced thousands of families to abandon their homes, triggering a mass migration to find better opportunities elsewhere. As the Great Depression intensified, drought and decades of overfarming dried out the topsoil, leading to a series of dust storms from 1933 to 1939 that carried the soil eastward.

5
The Galveston Hurricane

Image: NASA

In 1900 a category 4 hurricane struck the city of Galveston, Texas , with devastating force, claiming an estimated 8,000 lives and causing widespread destruction. This tragedy prompted the construction of a seawall and the implementation of hurricane preparedness measures that continue to shape coastal planning and response strategies that are still in place today.

6
A summer-less year

Image: Todd Diemer

The combination of a tepid spring with late snows and an exceptionally cold summer, featuring frosts in July and August made 1816 a year without a proper summer . On July 4th, the high temperature in Savannah, Georgia, was only 46°F. Finally, there was a drought during early fall that culminated in a killing frost well before the end of September.

The apparent cause of this unusually cold summer was the eruption of the Tambora Volcano, half a world away in Indonesia, in 1815. A tremendous cloud of fine ash and dust was ejected into the stratosphere, where it remained for an extended period, significantly reducing the sun's heat and light and causing a cooldown throughout the Northern Hemisphere.

7
The darkest day

Image: Ganapathy Kumar

On May 19th, 1780, an extremely dark overcast mixed with thick smoke from nearby forest fires made the day feel like night for the people of New England. The mysterious event was first reported at dawn over southwest Vermont, and it slowly traveled southeastward during the day. The last place to report this strange weather was Barnstable, Massachusetts, on Cape Cod, in the late afternoon.

In Boston, the atmosphere darkened noticeably after 9 a.m., to the point where reading newsprint outdoors became difficult. Many New Englanders believed that Judgment Day was at hand.

8
Animal rain

Image: Sanket Rajurkar

It should come as no surprise that the number of people who have heard of raining animals is much higher than the number of those who have actually experienced this phenomenon. After all, these types of rain are highly unusual.

The first documented instance of raining frogs was in Kansas City in 1873. In Texarkana, Texas, another strange form of precipitation occurred—this time in the form of fish falling from the sky. According to science, animal rain occurs when small aquatic animals like frogs, crabs, and small fish are swept up in waterspouts or drafts that occur on the surface of the earth. They are then rained down along with the rain.

9
Technicolor solar storm

Image: Luke Tanis

Unlike the northern lights, which usually appear as blue and green swirls in the sky, solar storms are so intense that they create a kaleidoscope of colors and can also be seen in regions where people have never witnessed them before.

In 2012, one of these events produced a stunning aurora over Crater Lake in Oregon. Scientists believed that two clouds of glowing particles were flung toward Earth by sunspots larger than our planet.

10
Super refraction

Image: Matthijs van Schuppen

Imagine waking up and being able to see much farther than you ever could before. That is exactly what happened in 2013 to the people of northern Ohio. They were stunned to find that they could see the Canadian shoreline, which is not at all possible under normal circumstances.

Locals were able to see Canada because of a rare natural phenomenon known as super refraction, where rays of light are bent downward toward the surface of the Earth. This bending occurs because of changes in air density. During this light-bending, distant objects that are usually hidden from view become visible, as they are reflected in the rays of light.

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.