History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

Geography Geography 4 min read

Before GPS: Clever tricks Americans used to navigate the open road

Image: T.H. Chia

Image: T.H. Chia

Before smartphones and GPS started telling us where to turn, getting across the country required a little planning and a few clever tricks to remember the route. Travelers relied on paper maps, strangers on the road, and even public phone booths to stay on course. If your destination ever depended on the directions of a stranger, you’ll probably enjoy remembering a few of these clever tricks!

1
The MapQuest printout ritual

Image: José Martín Ramírez Carrasco

For many travelers, the trip really began here: sitting at the computer just minutes before leaving and printing turn-by-turn directions from MapQuest. The printed pages listed every step of the route, including the distance between each turn. This method was probably the one that marked the transition from traditional paper navigation to modern GPS systems.

2
Free maps at gas stations

Image: Jean-christophe Gougeon

Back in the 1920s, advertising executive William Akin came up with an idea to promote the new Gulf Refining Company gas stations. At the time, drivers still had to buy gasoline in five-gallon containers because service stations were uncommon. Akin proposed distributing free local maps in each area where these Gulf stations were located.

The idea spread quickly, and other gas companies soon adopted the same strategy. Over time, gas stations became natural stops for travelers, and many stations eventually began selling maps instead of giving them away.

3
The American Automobile Association Trip Triks

Image: Mike Mozart

No way you forgot this one! If you were a member of the American Automobile Association, you had access to Trip Triks: spiral-bound booklets customized for each traveler’s route. AAA staff highlighted the exact path on the map, marking gas stations, hotels, and attractions along the way.

4
Lost? Find a phone booth

Image: jerry chen

Lost in the big city? Step into a phone booth. Back then, many phone booths had maps inside showing nearby streets and landmarks. If you were lost, all you had to do was step inside, and within a few minutes, the problem was solved. The good news was that big cities had a phone booth on almost every major corner and intersection, so if the one you stopped by was already taken, you only had to walk a few steps to find another.

5
The thick book that lived in every car

Image: Bromley Atlases

The city street atlas. One of the best companions for drivers, if not the very best. These thick books showed detailed maps of entire cities, page by page. If you spotted a street sign but had no idea where you were, you could look up that street in the atlas index. It would point you to the exact page and grid where the street appeared, helping you figure out your next move. Do you remember flipping through a street atlas to find your way across a city?

6
Asking locals for directions

Image: Deva Darshan

Following directions back then required a bit of blind faith. You might hear something like, "Drive a few miles and turn left when you see the church," or "After the green restaurant, take the second road on the right." In rural areas, where road signs were scarce, a local’s guidance was often the best map you could get. Sometimes those directions were the only way to find a place that didn’t appear on any map. Have you ever followed directions like these and hoped for the best?

7
The co-pilot seat

Image: Xia Hua

This trick required teamwork. If you weren’t traveling alone, one passenger was usually designated as the "navigator." Their role? Reading the map, watching for road signs, and warning the driver about upcoming turns. A good navigator also had to learn the driver’s rhythm: when to speak up, when to stay quiet, and how quickly directions needed to be given. The best driver–navigator pairs worked together almost like Batman and Robin.

8
The Rand McNally Road Atlas

Image: GeoJango Maps

The Rand McNally Road Atlas is one of the most iconic travel tools in American road trip history. The atlas includes detailed maps of every state, showing highways, towns, and points of interest across the United States. For decades, it was a common sight in glove compartments and truck cabins, guiding travelers from city to city. Unlike digital navigation, the atlas allowed drivers to see the entire route and explore alternative roads along the way. Even today, many travelers still keep one as a backup option when cell service or GPS fails.

9
Following highway numbers

Image: Anne Nygård

During the era of long road trips, drivers didn’t worry much about street names. Instead, they followed highway numbers. If you got on the right road, like Route 66 or U.S. Route 1, you could relax and stay on it for miles and miles, sometimes across several states. As long as the number on the signs stayed the same, you knew you were still on the right path. This approach later helped inspire the Interstate Highway System, which made traveling across the country even easier.

10
The church, the bridge, the water tower

Image: Anders Jildén

Here's one of the classic road trip tricks: remembering landmarks along the road. This method required both memory and self-trust. Instead of coordinates or exact addresses, travelers remembered particular spots. They learned to look for things that stood out, like churches, bridges, water towers, or unusual buildings. When you reached the right one, you knew when it was time to turn. What landmarks did you rely on the most?

Geography Geography 4 min read

Happy campers!

The Great American Outdoors: 10 camping sites worth visiting

Image: Patrick Hendry

Camping is one of the best ways to experience the outdoors. Sleeping in a tent while listening to the sounds of nature—the rustling of leaves and the occasional chirping of a sleepy bird—is the closest most of us can get to the way humans lived and slept for most of their existence. Spending time close to nature is good for our health, and it can be lots of fun, too. America is crawling with beautiful places to visit, and the number of mind-blowing camping spots is almost infinite. The following 10 are just a small fraction of what our country has to offer, but they serve as a sampler to travel with your mind. Do you know any of these places?

1
Sequoia and Kings Canyon National Parks, California

Image: Nik Shuliahin 💛💙

Imagine camping beneath the biggest trees in North America and in the whole world . That incredible experience is possible in Sequoia and Kings Canyon National Parks, where some of these trees are thousands of years old.

You can choose from 14 scenic campgrounds—including Grant Grove Village, the foothills of Sequoia National Park, the Lodgepole and Giant Forest areas, Cedar Grove, and Mineral King—and make a reservation.

2
Crater Lake National Park, Oregon

Image: velichor

Open only during the summer months, Crater Lake National Park is home to the country's deepest lake and a dormant volcano , making it an incredibly photogenic location. Campers can pitch their tents or park their RVs in the forest at Mazama Campground.

As locals say, the best views are from the areas looking out over Annie Creek, but the whole place is a no-miss.

3
Olympic National Park, Washington

Image: Scott Goodwill

Camping along the coastline with the sound of the waves in the background is a beautiful experience that can be accomplished in the Olympic National Park, where you can camp right along the beautiful coastline , which is marked by several sea stacks.

There are many different campgrounds, some next to the ocean and others in the rainforest. While most are first-come, first-served, some allow reservations for stays in the summer.

4
Grand Canyon National Park, Arizona

Image: Levi Jones

Few camping experiences beat waking up on the rim of the Grand Canyon . While the South Rim is easier to get to, the North Rim is usually less crowded. There's one North Rim campground inside the park and another just north of the park boundary, both open from mid-May to mid-October.

Several sites along the South Rim are open year-round, including the Mather Campground and Trailer Village in Grand Canyon Village. Only two other South Rim spots, Desert View and Tusayan Montane, are open seasonally.

5
Grand Mesa, Uncompahgre, and Gunnison National Forests, Colorado

Image: Mike Erskine

The Rocky Mountains offer magnificent scenery for a beautiful day and a night out. The Grand Mesa, Uncompahgre, and Gunnison National Forests have 56 campsites set in a variety of landscapes, including open meadows and evergreen forests, amid mountains, and on lakeshores .

While most are open seasonally, a select few stay open all year long, so make sure to check the website for road conditions beforehand if you plan to camp during the winter months.

6
Sawtooth National Recreation Area, Idaho

Image: Andreas Rønningen

The Smoky Mountains are a picturesque part of Idaho, with dozens of places to camp. The Sawtooth National Recreation Area is a fantastic place to go hiking, canoeing, or cycling, and you'll be treated to awe-inspiring mountain views in every direction.

About half the campgrounds welcome campers on a first-come, first-served basis, but you can also make reservations ahead of time to secure a site. The camping season is open in the summer months.

7
Badlands National Park, South Dakota

Image: Rahul Bhosale

Don’t mind the name, there is nothing bad about the Badlands. Between the many rock formations you'll see throughout Badlands National Park, you'll also find prairies and places to peek at ancient fossils . The Cedar Pass campground is larger and offers more amenities, but the smaller Sage Creek campground puts you in a better position to see bison wandering around .

8
Ozark–St. Francis National Forests, Arkansas

Image: Alex Holt

The Natural State has 1.2 million acres of recreational space including beaches, lakes, and streams, and more than 400 miles of hiking trails , in the Ozark–St. Francis National Forests. Campers can choose between several developed campgrounds for both RV and tent camping, some of which are open year-round.

Other campgrounds are open from May through October. Primitive camping is also permitted within designated areas—just remember to bring your water (or a water filtration device), and leave the place untouched.

9
Dry Tortugas National Park, Florida

Image: Blake Wisz

At Dry Tortugas National Park, in Key West, Florida, you can camp right outside of one of the world’s largest barrier reefs . Visitors can rent snorkel gear, spend their days relaxing on the beach, or check out Fort Jefferson, a 19th-century fortress used by the Union army to blockade Confederate shipping channels during the Civil War.

This pristine area, perfect for stargazing and bird-watching, requires campers to bring everything they will need, including water, fuel, ice, and food. Ferry transportation from Key West must also be secured as early as possible.

10
Minnewaska State Park Preserve, New York

Image: Esther Tuttle

More than 2,000 feet above sea level and surrounded by rocky terrain, Minnewaska State Park Preserve offers a lot of space to hike, bike, and enjoy the view . Reservations for the Sam F. Pryor III Shawangunk Campground can be made online starting each March, as it is closed during the winter.

The campground features 50 parcels, as well as five car-camping sites, and amenities such as Wi-Fi, coin-operated showers, communal fire pits, and picnic pavilions.

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