History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

General General 3 min read

Iconic façades

Can you recognize these architectural styles that were used in America?

Image: Eugene Kucheruk

When you picture America’s most famous buildings , you’re also looking at a time in history. Taste, identity, and ambition all became written in stone, wood, and steel. Many eras in America left their mark in distinctive styles, from classical Greek Revival to playful Art Deco. Let’s look at famous façades from around the US and what they say about the times that built them!

1
Federal Style

Image: Khay Edwards

It emerged after the American Revolution. The Federal style gave the young nation its first distinctly American architectural voice. You can recognize it for its symmetry, fanlights above doors, delicate columns, and Palladian windows.

Famous examples include the Massachusetts State House in Boston and early townhouses in Washington, D.C.

2
Greek Revival

Image: Wilmer Olano

The U.S. Capitol is a hallmark example of the Greek Revival style. In the early 19th century, Americans embraced this design as a symbolic nod to democracy , borrowing the grandeur of ancient temples.

Tall Doric or Ionic columns, triangular pediments, and white-painted façades became common in courthouses and banks.

3
Gothic Revival

Image: Joseph Barrientos

Pointed arches, steep gables, and intricate wooden trim turned homes and churches into miniature medieval castles. The Gothic Revival style brought a romantic, storybook quality to American landscapes in the mid-1800s.

New York’s Trinity Church is a famous example of this style’s grandeur.

4
Italianate

Image: Nikhil Mistry

By the mid-1800s, Italianate houses became a staple in American cities, drawing from the romantic look of Italian villas. They feature low-pitched or flat roofs, wide eaves with ornate brackets, and tall arched windows.

San Francisco’s "Painted Ladies" rowhouses are iconic examples. This style was rooted in European design, but it flourished in the U.S. as an urban favorite for middle-class families.

5
American Craftsman

Image: Sieuwert Otterloo

Born from the Arts and Crafts movement, the Craftsman style celebrated simplicity , natural materials, and honest workmanship. Low-pitched gabled roofs, exposed beams, wide porches, and built-in furniture became trademarks.

Pasadena’s Gamble House is one of the best-known examples.

6
American Foursquare

Image: Praswin Prakashan

Practical and no-nonsense, the American Foursquare dominated neighborhoods from the 1890s through the 1930s. Its hallmark was a simple boxy shape with four rooms per floor, a wide front porch, and a hipped roof with a central dormer.

Chicago and Midwestern towns saw countless examples rise quickly thanks to mail-order kits from Sears. It became the quintessential "everyman’s house."

7
Prairie School

Image: WOKANDAPIX

Frank Lloyd Wright and his contemporaries pioneered the Prairie School, reshaping American architecture at the turn of the 20th century. Its designs emphasized horizontal lines, low-pitched roofs, open interiors, and harmony with the landscape.

Wright’s Robie House in Chicago is a textbook example. The style was deeply tied to the Midwest, reflecting its wide, flat horizons.

8
Mission Revival

Image: Jim Witkowski

Inspired by California’s Spanish missions , Mission Revival emerged in the late 19th century with stucco walls, red tile roofs, arches, and bell towers. Iconic examples include the Mission Inn in Riverside, California, and numerous railway hotels in the Southwest.

It became especially popular in California and the Southwest for homes and public buildings.

9
Art Deco

Image: William Wachter

Though the Art Deco style was born in France, some of the world’s most famous representative buildings stand in America. The details of New York’s Chrysler Building are a clear example, with sleek, geometric forms, vertical emphasis, and stylized ornamentation.

The Empire State Building and the Miami Art Deco District are other remarkable examples.

10
Ranch

Image: Brian Wangenheim

The Ranch style spread across postwar suburbs, focused on casual, single-story living with long, low profiles and open floor plans. Large windows and sliding glass doors connected indoor spaces to backyards.

Classic examples appear throughout California, such as Eichler homes in the Bay Area.

General General 4 min read

People’s early favorites

Every American remembers at least one of these children's books

Image: Josh Applegate

Do you remember the books you read as a kid? When we open those colorful pages at an impressionable age, the characters jump out and become our friends. Ducklings, wild things, and hungry caterpillars are still very much alive both in bookshelves and in our memories. Let’s explore some of the dearest children’s books in the US —we hope you find your favorite among them!

1
"The Very Hungry Caterpillar" by Eric Carle

Image: rbu1249

A must to start off this list: The visuals of The Very Hungry Caterpillar are ingrained in the upbringing of millions of kids throughout the country —and the world!

Eric Carle wrote and illustrated the story of a bug eating through several foods before transforming into a butterfly. Who could forget the tactile experience of finding different holes in the pages?

2
"Corduroy" by Don Freeman

Image: Susanne Jutzeler, suju-foto

In the world of children’s literature, Corduroy is a tear-jerker. A teddy bear sits on a store shelf hoping a kid will pick him. Little Lisa spots him but can’t afford him, and leaves. So the bear embarks on a quest to fix his missing button, hoping this will make him more likable.

In the end, Lisa comes back and buys him as he is —because, of course, he was always enough . Is there a sweeter story to teach kids about self-acceptance and love?

3
"Make Way for Ducklings" by Robert McCloskey

Image: David Trinks

A row of bronze statues in Boston’s Public Garden celebrates Make Way for Ducklings, the sweet book by illustrator and author Robert McCloskey.

He got the idea for this story when he observed ducks causing traffic issues on Beacon Street. The book follows Mr. and Mrs. Mallard as they search for the perfect place to raise their family —ducklings Jack, Kack, Lack, Mack, Nack, Ouack, Pack, and Quack. They finally settle, of course, in the lagoon of the Boston Public Garden.

4
"Charlotte's Web" by E.B. White

Image: Annie Spratt

Author E.B. White had a farm in Maine, and his daily observations of barnyard animals gave him an idea: What if a pig and a spider became best friends?

In the book, the spider weaves messages to convince humans that Wilbur is an extraordinary pig and should not be slaughtered. Charlotte’s Web brushes on themes like mortality and loss —certainly bold for a children’s book. Nonetheless, it became a timeless classic.

5
"The Cat in the Hat" by Dr. Seuss

Image: Franco Monsalvo

"Thing One" and "Thing Two" have to be among the longest-standing Halloween costumes in use. They were born thanks to Dr. Seuss’ famous The Cat in the Hat in the 50s, and every kid still seems to know its iconic characters.

The story shows a day in the life of two kids left home alone when a whimsical magical cat shows up to unleash some fun chaos. The author said that he wrote the book as a response to an article in Life Magazine that lamented the dullness of children’s primers.

6
"Frog and Toad Are Friends" by Arnold Lobel

Image: Jared Evans

Images of Frog and Toad still abound on the internet, which proves how beloved and timeless the pair became. Frog and Toad Are Friends was published in 1970 as the first in Arnold Lobel's famous series.

The wholesome dialogue, tender narratives, and classic illustrations left a lasting mark on generations of readers. Who could forget the simplicity of these two loyal friends riding a bike, flying a kite, or fishing from a boat?

7
"Goodnight Moon" by Margaret Wise Brown

Image: David_Miram

We couldn’t leave Goodnight Moon out of this list! Margaret Wise Brown wrote over 100 children’s books, but this one won the hearts of little readers and their parents.

It’s a bedtime story about a young bunny saying goodnight to everything around him , from "the great green room" to "the quiet old lady whispering ‘hush’." It shows an appeasing and sweet ritual that taught kids about routines through soothing rhymes.

8
"Where the Wild Things Are" by Maurice Sendak

Image: Adnan Uddin

In Where the Wild Things Are, mischievous young Max escapes into a vivid fantasy world after being sent to his room without dinner. There, he crosses a land of endearing monsters whom he leads as their king.

Maurice Sendak’s story and iconic illustrations captivated many generations of readers. The text was adapted into short films, a live-action film, and even an opera!

9
"Brown Bear, Brown Bear, What Do You See?" by Bill Martin Jr. and Eric Carle

Image: Daniel Diesenreither

Remember Eric Carle, author of The Very Hungry Caterpillar ? Before that big hit, he had been the illustrator for another unforgettable kid’s book: Brown Bear, Brown Bear, What Do You See?

This one was written by Bill Martin Jr. The rhyming question-response structure introduces readers to a series of animals described by their vibrant colors : a brown bear, a red bird, a yellow duck, and so on.

10
"The Phantom Tollbooth" by Norton Juster

Image: Jon Tyson

Maurice Sendak, the author of Where the Wild Things Are , said that The Phantom Tollbooth was a masterpiece.

This 1960s book by Norton Juster follows Milo, a bored young boy who unexpectedly receives a mysterious tollbooth that allows him to travel through fantastical lands. Juster said that the idea for this book was sparked from a random encounter with a curious child asking about infinity.

What brought Sears down? 10 mistakes from giant companies