1

$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2

Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3

Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4

Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5

$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6

A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7

Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8

Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9

Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10

RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

1

Leaving with your bike in the morning and coming back for suppertime

For a few generations of American kids, a bicycle meant freedom. From the 1940s through the 1980s, children often left home after breakfast with little more than a vague instruction: "Be back before dinner."

Neighborhoods were informal safety nets, and kids were free to navigate them without phones or GPS trackers.

2

Foraging fruit from neighbors’ yards

It was a risky gamble: Picking and eating fruit from unknown plants in your neighborhood could result in a yummy treat…or abdominal trouble.

There was a time when kids freely grabbed berries, apples, or other fruit growing along sidewalks or in neighbors’ gardens. Today, property boundaries have grown, and kids are reminded not to forage without permission.

3

Riding public transportation alone

For much of the 20th century, it wasn’t unusual for children as young as 7 to ride buses, subways, or streetcars alone, especially in large cities like New York, Chicago, and Boston.

Kids commuting to school independently was considered a practical life skill. Parents expect children to learn responsibility through real-world experience , handling routes, change, and unexpected delays.

4

Roller coasters had no belts and no headrests

Do you have memories of rickety rollercoasters? You might correctly remember that earlier rides were thrilling in ways that might give modern safety inspectors pause.

Many of the rides made popular in the 50s relied primarily on simple lap bars and operated with minimal restraints. Designers assumed riders would hold on tightly. Safety rules have evolved drastically since then, and now we have over-the-shoulder harnesses and improved lap restraints.

5

Walking miles to a friend’s house alone

Kids routinely walked long distances across neighborhoods or even between towns without adult accompaniment, guided by landmarks and memory. While this independence helped build confidence, it also reflected a different perception of risk.

6

Not ringing the bell: just yelling your friend’s name from outside

Before texting "I’m here" or coordinating playdates through apps, kids often announced their arrival the old-fashioned way: by standing outside and shouting a friend’s name.

Front yards, sidewalks, and porches acted as social hubs where everyone recognized familiar voices. As concerns about privacy, safety, and structured schedules grew with the years, the casual shout-from-the-street culture slowly disappeared.

7

Spending long days at the beach without adults

Surf culture in places like California and Hawaii, as well as East Coast boardwalk towns, normalized groups of kids swimming, riding the waves, and returning home only at sunset.

Public beaches were seen as community environments where lifeguards and familiar locals provided informal oversight . Today, increased safety standards, liability concerns, and changing parenting norms mean most children visit beaches with close adult supervision.

8

Exploring woods alone

Few children who lived near a forest or rural area could resist the pull to explore it, either alone or with friends. Building forts, climbing trees, and learning their way around nature were influenced by scouting movements and postwar ideas about resilience and independence.

Psychologists today even describe this kind of unstructured outdoor play as beneficial for creativity and risk assessment skills. However, modern concerns about safety, traffic, and environmental hazards have reduced opportunities for unsupervised exploration.

9

Staying home alone or being babysat by older siblings

The rise of the "latchkey kid" became especially visible in the United States during the 1970s and 1980s, when increasing numbers of dual-income households, or single-parent homes, meant children returned home from school to empty houses.

Many kids carried house keys, prepared snacks, and entertained themselves until their parents finished work. Today, research on changing childhood independence shows that unsupervised play and autonomy have significantly declined compared to previous generations.

10

Collecting glass bottles for some cents back

Long before recycling bins appeared on every curb, kids learned about value through bottle returns. Soda and milk bottles carried deposits, and children would collect empties from their own homes or even from neighbors to trade for a few coins at local stores.

It was a first taste of earning money independently, although it often funded candy purchases or comic books.

11

Climbing trees or rooftops, unsupervised

When you are a kid, climbing a tree is decidedly an adventure. There was a time when this was considered a universal childhood activity in America, even encouraged as a playful challenge, since mid-century parenting often embraced manageable risk.

But current safety standards and greater awareness of injury risks have dramatically reduced these kinds of unsupervised play environments.

12

Casually hanging out in abandoned buildings

Another tempting area for children happened to be empty lots, half-built structures, and abandoned buildings . It was difficult to keep out curious and brave kids. This pastime is not entirely eradicated today, although it seems to be teenagers or young adults who engage in it.

13

Riding in cars without seatbelts

For decades, families piled into cars without buckling up, simply because seatbelts weren’t standard equipment. Although basic seatbelt designs existed earlier, widespread adoption didn’t begin until the late 1950s and 1960s.

Even then, many Americans resisted using them, seeing belts as unnecessary or uncomfortable . Laws requiring seatbelt use didn’t become common until the 1980s and beyond, meaning generations of kids grew up riding freely in the back seat.

14

Playing in flooded streets after a storm

Children once treated flooded streets like temporary playgrounds. Heavy rain expanded the available activities for a suburban child. They could splash barefoot through puddles or float makeshift boats down rushing gutters.

Over time, public health campaigns highlighted dangers such as contaminated runoff, hidden debris, electrical hazards, and traffic risks. Enough to scare modern parents!

1

The Adventures Of Pluto Nash

Image: Antoine J.

Why anyone thought that a movie about a nightclub owner on the Moon with a ridiculous name was worth investing millions of dollars into remains a mystery. This science-fiction comedy , starring Eddie Murphy in the title role , proved that A-list talent alone is not enough to save a movie.

The film lost a staggering $156 million upon release, partly due to the disastrous critical reaction and the bad word of mouth from the few who actually saw it.

2

Titan A.E.

Image: Conrad Crawford

Science fiction is a tricky genre. Good sci-fi movies cost a pretty penny to produce, and if the story is compelling, they can become huge blockbusters. However, if the public does not like them, the commercial flop can be massive.

Titan A.E. tells the story of a young hero sent to save the human race after an alien species destroys Earth , blending traditional 2D animation with 3D CGI. The cast included Matt Damon, Nathan Lane, and Drew Barrymore. However, this star power was not enough to lead the movie to box office success, as it earned only $36.8 million worldwide and resulted in a $170 million loss for Fox Animation Studios.

3

The Lone Ranger

Image: Taylor Brandon

As is often the case, the problem isn’t so much the story as the budget. A decent movie can achieve a respectable box office performance as long as it was made for a reasonable price. However, when the budget is in the $225–250 million range, the film is forced to become a massive box office success just to recoup the money invested in it.

Based on the character of the same name, The Lone Ranger starred Armie Hammer and Johnny Depp in a Wild West adventure that had all the ingredients of a successful summer blockbuster. Unfortunately, its massive budget made it almost impossible to meet expectations.

4

John Carter

Image: Rod Long

The third (but not the last) science fiction movie on this list, John Carter tells the story of an American Confederate Civil War captain who accidentally transports himself to Mars and becomes entangled in the planet's internal power struggles.

With a production budget of $263 million, John Carter was one of the most expensive movies ever made, with its marketing costs adding nearly another $100 million. Despite eventually earning $284 million at the box office, the film suffered a historic $255 million loss, cementing its reputation as the biggest box office bomb of all time.

5

Mars Needs Moms

Image: Nicolas Lobos

Computer-animated movies are notoriously expensive to make , which is why any studio attempting to create a blockbuster using this technique must be absolutely confident in both the quality of the script and the effectiveness of the marketing campaign.

Mars Needs Moms suffered an estimated loss of $180–190 million, due to a combination of its high production costs, a subpar story, and an underwhelming marketing campaign.

6

Battleship

Image: John Kostyk

Despite being based on the popular board game and having an action-packed premise, Battleship didn’t achieve the commercial success its creators had hoped for. A combination of poor writing, weak direction, and an even worse plot created the disastrous mix that led the producers of the film to lose nearly $200 million.

The movie was expected to capitalize on the public's interest in big-robot CGI blockbusters, spurred by the success of the Transformers franchise. However, the poorly executed final product failed to achieve box office success.

7

Cutthroat Island

Image: Cezary Kukowka

Before Pirates of the Caribbean brought the pirate genre into the spotlight, 1995’s Cutthroat Island failed big time in these same waters due to a poorly written script . The film was marketed as a swashbuckling adventure but didn’t capture the vibrant, action-packed essence of pirate tales or create the same excitement as other blockbusters of the era.

Directed by Renny Harlin and starring Geena Davis, Cutthroat Island lost over $200 million and was universally panned by critics and audiences alike.

8

Indiana Jones And The Dial Of Destiny

Image: Colton Jones

An Indiana Jones movie would have been a sure thing 30 years ago, but in 2023, it was more of a gamble—even with Harrison Ford on board. Following the lukewarm reception of Indiana Jones and the Kingdom of the Crystal Skull , the new adventure aimed to conclude the franchise on a high note.

The reception to Dial of Destiny was somewhat mixed, though more positive than its predecessor. However, Indiana Jones 5 became the lowest-grossing installment in the series , earning under $384 million at the box office. Due to its large budget, the film ultimately resulted in a loss of $143 million.

9

The Flash

Image: King Lip

And finally, one day, the public seemed to reach a breaking point with superhero movies. One of the most notorious failures in the genre was DC's long-awaited standalone film, The Flash . Not only was the movie intended to be this character’s first solo outing, but it also promised exciting cameos from other DCEU cast members, including Batman and Wonder Woman.

Despite its potential on paper, the movie faced an extended and tumultuous development process, with multiple directors coming and going . This all led to The Flash failing to surpass $272 million at the worldwide box office, resulting in a staggering $150 million loss.

10

The Marvels

Image: Craig McLachlan

The final item on the list further proves the point that the public has grown tired of subpar superhero movies: The Marvels . Serving as a sequel to both Captain Marvel and the Ms. Marvel television series , The Marvels marked the 33rd film in the Marvel Cinematic Universe.

While the film grossed over $200 million worldwide, this box office revenue would have been considered a success under different circumstances. However, with a reported budget exceeding $250 million and substantial marketing costs for such a high-profile movie, The Marvels ultimately suffered a $237 million loss.