History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

Culture Culture 3 min read

I want to believe

Did you fall for any of these 11 famous hoaxes?

Image: Hartono Creative Studio

The fact that not every little thing in our world can yet be explained makes life a bit more interesting for many of us. And that urge to believe in certain things has fostered many myths and hoaxes that continue to fool people to this day. How many of the following 11 do you know?

1
The Cardiff Giant

Image: Anton Ivanov

In 1869, workers digging a well in Cardiff, New York, uncovered what appeared to be a 10-foot-tall petrified man. Locals rushed to see the "giant," paying admission to witness history in the soil.

But, as it turned out, it wasn’t ancient at all. A man named George Hull had buried the statue as a prank and made some quick money from the curious crowd.

2
War of the Worlds Broadcast

Image: Michal Balog

This very famous hoax took place on the eve of Halloween 1938. Orson Welles’s radio adaptation of The War of the Worlds aired as if it were breaking news . Many listeners tuning in late thought Martians had really landed in New Jersey.

Some packed up their cars or called the police in panic. Though no invasion occurred, the broadcast became a legend in media history.

3
The Balloon Boy

Image: Ankush Minda

In 2009, Americans watched live TV coverage of a silver balloon drifting across the skies of Colorado , fearing that a six-year-old boy was trapped inside . The story gripped the nation for hours.

When the balloon finally landed empty, police discovered the child hiding safely at home. His parents later admitted it was a publicity stunt gone wrong.

4
The Feejee Mermaid

Image: Nsey Benajah

In 1842, showman P. T. Barnum unveiled a marvel: a preserved "mermaid" supposedly from the South Seas . Crowds lined up to see the half-fish, half-woman curiosity.

The truth was stranger still. It was the upper body of a monkey sewn onto a fish tail and covered in papier-mâché.

5
The Great Moon Hoax

Image: Ganapathy Kumar

6

Readers of The New York Sun in 1835 were astonished by reports claiming that scientists had spotted bat-like people and crystal palaces on the Moon through a powerful new telescope.

The story was pure invention, but circulation went up. By the time the truth came out, the paper’s readership had reportedly increased dramatically.

7
The Crop Circles Craze

Image: Agent J

When perfect circles began appearing overnight in wheat fields , people talked about UFO landings. The shapes seemed too precise to have been made by human hands.

But, in 1991, two Englishmen confessed they’d used boards and ropes to flatten the crops. While this revelation explained many of the formations, the mystery lives on in popular imagination.

8
Alien Autopsy Film

Image: Leo_Visions

In 1995, a grainy black-and-white video surfaced, showing doctors dissecting what seemed to be an alien recovered from the 1947 Roswell crash. The footage spread quickly worldwide.

Years later, the filmmaker admitted that the film was staged, using latex models and fake organs.

9
The Manti Te’o girlfriend hoax

Image: Kaleb Becker

Notre Dame football star Manti Te’o captured hearts when he revealed that his girlfriend had died of leukemia . Sports fans wept over the tragic love story.

But reporters later learned that the woman never existed. It was an elaborate online catfishing scheme.

10
The Patterson–Gimlin Bigfoot film

Image: Jon Sailer

In 1967, a short film shot in California showed a large, hairy creature striding through the woods . Many viewers thought this was real proof of Bigfoot´s existence.

Decades later, one participant claimed it was a man in a gorilla suit, but that claim failed to convince many people who prefer to believe in the existence of this creature.

11
The Drake’s Plate of Brass

Image: David Dibert

12

In 1936, a shiny brass plate found in California seemed to confirm that explorer Sir Francis Drake had landed there in 1579. Historians called it a priceless relic.

For decades, the plate was displayed proudly, until metallurgical tests in 1977 proved it was modern . It had been made as a practical joke among historians that went too far.

13
Paul Is Dead

Image: Jiamin Huang

The final entry on our list might not be American per se, but it drew much attention on these shores. In 1969, rumors spread that Beatle Paul McCartney had died and been secretly replaced by a double . Fans scoured album covers for "clues" like hidden messages and backward songs.

Paul, very much alive, later joked about it. The bizarre theory became a lasting pop-culture phenomenon.

Geography Geography 5 min read

Route 66 is not here

Which is the loneliest road in America? 10 scenic and uncrowded routes

Image: Tomas Anunziata

The vast roads of America boast hundreds, possibly thousands, of beautiful scenic roads for visitors to travel and enjoy. But in the age of Instagram—where every gorgeous sunset or idyllic lake must be photographed and shared with the world—it can be difficult to delight in the natural wonders of the road with a sense of calm and solitude. Thankfully, there are still gorgeous stretches of land that, for some reason, have yet to capture the attention of the masses and remain relatively undisturbed. So, make haste and hurry to discover these 10 beautiful scenic routes before the smartphone-yielding hordes find them!

1
The Loneliest Road, Nevada

Image: Jake Blucker

Nevada is a state that offers plenty of wide, ample, and uncrowded places, for sure. The US Route 50 cuts through the heart of the state, offering solitude and stark desert beauty. The name "Loneliest Road in America" was bestowed upon this route by a 1986 Life magazine article claiming that there was not much to see—but that claim couldn’t be further from the truth.

Route 50 has plenty of ghost towns, historic mining communities, stunning state parks, unsurpassed recreational opportunities , and a selection of authentic Sagebrush Saloons.

2
Eastern Sierra Scenic Byway, California

Image: Joris Beugels

Yes, the Pacific Coast Highway, stretching along the coast of California, is one of the most famous and beautiful road trips in the world. But, as evidenced by the diverse landscapes of the Eastern Sierra Scenic Byway, the Golden State has so much more to offer.

Alpine lakes, rugged peaks, and desert expanses make up a jaw-dropping panorama all along the eastern side of the Sierra Nevada mountain range . The elevated mountainous terrain also offers breathtaking views of Mono Lake, whose famous salt waters are visible from miles away.

3
The Blues Highway, Tennessee, and Louisiana

Image: Tanner Boriack

It may sound like the title of a movie, or an album but, in this case, at least, the Blues Highway is a real road, stretching from Nashville, Tennessee, to New Orleans, Louisiana. Also known as Highway 61, this iconic route passes through Delta Blues landmarks, the French Quarter in New Orleans, and the historic jazz legacy of Preservation Hall.

As for natural beauty along the way, the Mississippi’s Natchez Trace Parkway offers a look into the area’s Native American history, as well as features stunning views of southern cypress swamps.

4
The San Juan Skyway, Colorado

Image: Maeghan Smulders

A spectacularly scenic high-elevation drive, the San Juan Skyway loop provides breathtaking views and access to historic mining towns. The route goes along U.S. Route 550 from Durango to Silverton, Ouray, and Ridgway, and then along Colorado State Highway 62 to Placerville, Colorado State Highway 145 to Telluride, Rico, Dolores, and Cortez, before completing the loop back to Mancos and Durango via U.S. Route 160.

Along this 236-mile journey, which takes about six hours to drive, you'll encounter, subalpine forests, historic mountain towns, expansive cattle ranges, and prehistoric Native American ruins.

5
High Peaks Scenic Byway, New York

Image: Kevin Wiegand

The drive along the Adirondack Mountains is not named High Peaks Scenic Byway for nothing. This upstate New York route is a short, but stunning slice of nature. Coming in at just under 30 miles long, the byway begins in the town of Keene and runs to Lake Placid, leading travelers along the highest peaks of the Adirondacks, by breathtaking bodies of water such as Chapel Pond and Roaring Brook Falls, and through charming towns and dense forests.

There are plenty of places to pull over and take in the fresh air and scenery along the drive, as well as numerous trails for those seeking more active adventures such as canoeing, biking, fishing, or cross-country skiing.

6
The Black Hills, South Dakota

Image: mary stahl

There is so much more to the Black Hills than Mount Rushmore. This isolated mountain range in western South Dakota and northeastern Wyoming covers an area 125 miles long and 65 miles wide. It encompasses rugged rock formations, canyons and gulches, otherworldly buttes, open grassland parks, tumbling streams, deep blue lakes, and intricate cave systems.

The name "Black Hills" originates from the Lakota term Paha Sapa, meaning "hills that are black." Seen from a distance, these pine-covered hills, rising several thousand feet above the surrounding prairie, appear dark, almost black.

7
North Shore Scenic Drive, Minnesota

Image: Joe Pohle

The Great Lakes boasts countless scenic drives, and the North Shore Scenic Drive is among the most spectacular. Stretching approximately 154 miles from Duluth, Minnesota, to the Canadian border, the route offers unparalleled views of the northern shores of Lake Superior .

The drive takes travelers through charming towns and rugged coastal landscapes , with plenty of opportunities to stop for food and drink while also taking in expansive forests, cascading waterfalls, and beaches studded with colorful agate stones.

8
Trail of the Ancients Scenic Byway, New Mexico

Image: Maddy Baker

The Trail of the Ancients is a scenic byway winding through the rugged landscapes of the Four Corners region, where the states of New Mexico, Arizona, Colorado, and Utah meet. The byway unveils ancient cliff dwellings, underground constructions, and intricate rock art, providing a glimpse into the ancient culture that once thrived in the area.

At the heart of the trail lies New Mexico’s Chaco Culture National Historical Park, known for its intricate stone ruins of what was once a major gathering place for the ancestral Puebloans.

9
The Finger Lakes Loop, New York

Image: Jametlene Reskp

The Finger Lakes region in upstate New York has plenty of wineries, waterfalls, and charming villages waiting to be discovered. Visitors can explore the area by car, spend the day on a bicycle, take a hike in the woods, paddle on kayak adventures, or tour the many wineries— offering endless opportunities for exploration.

This four-season playground is framed by some of Mother Nature’s finest work, with eleven freshwater lakes fanning out like fingers across the region.

10
Medicine Wheel Passage Scenic Byway, Wyoming

Image: Dan Meyers

Medicine Wheel Passage Scenic Byway is a section of US 14A that ends just west of the boundary for Bighorn Canyon National Recreation Area. At 27 miles, the steep, two-lane stretch travels among soaring mountain peaks, high-altitude deserts covered in grass and sagebrush, as well as conifer and aspen forests.

The byway gets its name from the Medicine Wheel, a sacred and historic limestone circle that sits near the summit of Medicine Mountain. American Indians constructed the wheel in stages sometime over the last 1,000 years, and still use it for ceremonies today.

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