History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

Geography Geography 8 min read

Big cities’ secrets

There's a city buried under Seattle, and most people never see it

Image: Stefan Steinbauer

You probably think you’ve seen everything America has to offer, from the bright lights of the Big Apple to the Hollywood sites in Los Angeles. But hidden in the big cities are places that don’t get much of the spotlight but deserve more. Beneath Seattle are buried streets frozen in time. In Chicago, engineers actually made a river flow backward. And in Portland, there’s a tiny park supposedly built for leprechauns. These and more unusual spots are hiding in plain sight. Here’s the story behind them and where you can find them.

1
Seattle: The Seattle Underground

Image: Ronincmc, CC BY-SA 4.0, via Wikimedia Commons

People usually visit Seattle for the seafood, waterfront views, coffee culture, and the famous Space Needle. But underneath the busy sidewalks lies part of the city most tourists never realize exists. Beneath Pioneer Square sits the Seattle Underground, a network of old streets and storefronts buried below modern Seattle.

This area dates back to the Great Seattle Fire of 1889, which destroyed much of downtown. City leaders decided to rebuild the streets one story higher to improve drainage problems that had plagued the city for years. For a while, businesses operated below street level, but eventually this lower level was abandoned. Today, guided tours take visitors through the underground passageways and old sidewalks and mix ghost stories and old city legends with the real story below Emerald City.

2
Chicago: The Chicago River

Image: Alex Azabache

Between deep-dish pizza, Wrigley Field, jazz clubs, and the towering skyscrapers, few cities feel more American than Chicago. It’s also home to the magical Chicago River, which, in 1900, actually flowed backwards.

Back in the late 1800s, Chicago faced a dangerous problem. The river carried sewage and industrial waste into Lake Michigan, the same lake supplying the city’s drinking water. Disease outbreaks of typhoid and cholera became increasingly serious, and engineers realized something drastic had to happen. In 1900, after years of planning and digging canals, they built a series of canals and locks, like the prominent Chicago Sanitary and Ship Canal, connecting the Chicago River to the Des Plaines River, forcing the water to flow toward the Mississippi River watershed. That way, they reversed the river’s direction so the contaminated water would flow away from the lake instead of into it. The natural flow was forever altered, but it remains central to city life, especially during St. Patrick’s Day when, according to tradition, it’s dyed bright green every year.

3
New York City: NYPL hidden apartment

Image: Detroit Publishing Company, Public domain, via Wikimedia Commons

Yellow taxies, Central Park, Broadway shows, and nonstop energy have made New York City feel magical. The Big Apple hides many secrets, and the apartment inside the New York Public Library Main Branch is just one of them.

In 1910, the library superintendent, John Fedeler, and his family moved into a private eight-room apartment tucked inside the library. This was so that someone would always be available to maintain the huge building. With bedrooms, a kitchen, and a living area, a full home is hidden behind doors that most visitors passed by. The family lived there until 1941, when the space was converted into offices and storage areas. However, the library still offers tours where visitors can learn about its history.

4
Portland: Mill Ends Park

Image: daveynin, CC BY 2.0, via Wikimedia Commons

When you think of Portland, you may think of Washington Park or Forest Park. But if you pay close attention, you can also visit Mill Ends Park. At just two feet across, it holds the Guinness World Record as the world’s smallest park.

At first glance, it looks more like a flowerpot than a public landmark, but the story goes back to 1948, when journalist Dick Fagan noticed an empty hole that had been meant for a light pole. Tired of staring at it from his office window, he planted flowers there and jokingly claimed that, since it was so small, it was a park for leprechauns. The joke took on a life of its own, and in 1976, it was dedicated on St. Patrick's Day. Today, it’s a must-do for travelers going through Portland, and locals continue treating it with surprising seriousness.

5
Houston: The Beer Can House

Image: Andrew Wiseman, CC BY-SA 3.0, via Wikimedia Commons

Everything is bigger in Texas, and Houston is no exception. If you’ve been there, you’ve probably visited NASA, the Museum District, and tried a local barbecue joint. But you’ve probably missed a quirky house hidden among the neighborhoods. Located at 222 Malone St, sits the Beer Can House. The name is self-explanatory, since it’s a house covered with beer cans.

In 1968, John Milkovish decided he was tired of painting and maintaining the exterior of his property. Instead, he began flattening beer cans and attaching them to the house. What started as a hobby slowly turned into a full-blown obsession involving more than 50,000 cans. The house went from being a neighborhood curiosity to a roadside attraction to finally being a protected local landmark in 2001. In 2010, Time magazine even ranked it as one of America's top 50 roadside attractions. True to his Texan blood, John Milkovish built something big.

6
San Francisco: The Wave Organ

Image: The wub, CC BY-SA 4.0, via Wikimedia Commons

No trip to San Francisco is complete without taking the cable car or a picture at the Golden Gate. But tucked away near the Marina District is an attraction many tourists completely miss. The Wave Organ is a gigantic acoustic sculpture that turns ocean waves into music.

Completed in 1986 by artist Peter Richards, t he installation consists of a series of pipes extending into the bay. As tides rise and waves move through the pipes, they create eerie sounds ranging from soft bubbling to deep echoes. Richards was inspired by recordings of artist Bill Fontana, made of sounds coming from a vent pipe of a floating concrete dock in Sydney, Australia. In 1980, he received a grant from the National Endowment for the Arts and tested the first prototypes during the 1981 New Music Festival. Five years later, he completed this sonic sculpture that runs entirely on nature.

7
Los Angeles: La Brea Tar Pits

Image: WikiWhens, CC BY-SA 4.0, via Wikimedia Commons

Los Angeles is all about Hollywood, palm trees, and the beaches. But it’s also home to one of the world’s most important prehistoric sites. The bubbling black pools at La Brea Tar Pits have been trapping animals for tens of thousands of years.

Long before Los Angeles was the city it is today, natural asphalt constantly came up from underground. Mammoths, saber-toothed cats, dire wolves, and other Ice Age animals became trapped there, preserving their skeletons remarkably well. Scientists began excavating fossils in the early 1900s, and discoveries continue to this day. The fossils recovered from the site are countless. Visitors can explore the museum for $18 and watch active excavations while surrounded by modern office buildings and traffic.

8
Seattle: The Giant Shoe Museum

Image: Another Believer, CC BY-SA 4.0, via Wikimedia Commons

Seattle already has its share of unusual attractions, especially around Pike Place Market, where fishmongers toss salmon through the air, and crowds line up for fresh pastries. But the Giant Shoe Museum, located there, is even stranger. A single exhibit wall dedicated to oversized footwear , the museum works like an arcade peep show. Visitors drop coins into viewing slots to reveal displays featuring enormous boots, giant clown shoes, and other gigantic footwear.

The museum was founded in 1997 by Danny Eskenazi after he became obsessed with his grandfather’s missing item: the shoe of Robert Wadlow, the tallest man in history. He even offered $1,000 to anyone who could find that Wadlow shoe. Sadly, the shoe remains lost, but his obsession led to the discovery of other shoes worn by Wadlow and more footwear that is now displayed in the museum.

9
Boston: Great Molasses Flood Site

Image: MLHalsey, CC BY-SA 3.0, via Wikimedia Commons

Boston's most popular spots blend colonial and Revolutionary War history with vibrant neighborhoods that feature top attractions like the Freedom Trail, Fenway Park, and the Boston Public Garden. But it’s also home to the remains of a disaster.

In 1919, Boston experienced the Great Molasses Flood. A massive molasses storage tank burst in the North End neighborhood, unleashing more than two million gallons of syrup into the streets. After 21 people lost their lives, the disaster led to stricter construction safety regulations across the country, and the tank was never rebuilt. Today, visitors can still walk through the neighborhood where it happened. There’s no giant syrup wave anymore, thankfully, but plaques and local tours continue telling the story.

10
Lake Havasu City: The London Bridge

Image: Ken Lund from Las Vegas, Nevada, USA, CC BY-SA 2.0, via Wikimedia Commons

Driving through Lake Havasu City in Arizona, you expect desert landscapes, boating, and blazing summer heat. You probably don’t expect to stumble across a famous bridge from England, especially not the original London Bridge itself.

In 1831, John Rennie designed and opened the London Bridge spanning the River Thames. By the 1960s, the bridge started sinking under the weight of modern cars and traffic. Robert P. McCulloch, founder of Lake Havasu City, saw this as an opportunity and, in 1968, he purchased the bridge for $2.4 million. The bridge was dismantled and reconstructed in the Arizona desert, and completed in 1971. What once connected two sides of London now links mainland Lake Havasu City with Pittsburgh Point that visitors and locals enjoy every day.

11
Atlanta: The Center for Puppetry Arts

Image: Tyler Lahti, CC BY-SA 4.0, via Wikimedia Commons

Atlanta is often associated with Southern cooking, a busy airport, and its important role in the Civil Rights Movement. But tucked inside the city is also the Center for Puppetry Arts, which houses the world’s largest collection of Jim Henson’s original Muppets.

The center opened in 1978, when puppeteer Vincent Anthony transformed a former elementary school into a home for puppet arts. From the very beginning, the project had a special connection to Jim Henson himself. He and Kermit the Frog helped inaugurate the center, and over the years, Henson became one of its biggest supporters. The center expanded significantly between 2007 and 2015, adding the permanent Jim Henson Collection and the impressive Worlds of Puppetry Museum. Unlike many museums, this place is hands-on. Guests can watch live performances, explore exhibits from puppet traditions, and revisit characters that shaped generations of childhood memories.

General General 4 min read

What’s on your plate?

There's life beyond peanut butter: 10 flavors to upgrade your breakfast

Image: Lisa Fotios

The glorious morning toast can be a vessel for multiple flavors. From classic marmalade, peanut butter, or maple syrup, to the ubiquitous avocado, to more adventurous savory fillings and beyond, this humble bread square can carry anything you can imagine. Among the endless options available, we believe the following ten deserve a try or, at the very least, a formal presentation on our list. Which one would you try?

1
Avocado Toast

Image: Brenda Godinez

Let’s get this right out of the way first with a recipe that is as close to perfection as possible. Avocado toast has been a staple of breakfast menus for the last ten years or more, usually paired with scrambled eggs and seeds.

For this version, add a poached egg and top it with tuna salad or alfalfa sprouts for a healthy and satisfying meal.

2
Peanut Butter & Pomegranate

Image: Khysrow Akbari

Peanut butter? Sure. Pomegranate? Not so much, right? You might be surprised by this one, but this odd pairing works quite well. The classic PB flavor is complemented by the fresh fruit , with its natural sweetness and juiciness helping to combat peanut butter's stickiness, plus some extra fiber.

The recipe is simple: just spread a layer of peanut butter on your toast and sprinkle a healthy dose of pomegranate arils on top.

3
Fig, burrata & prosciutto

Image: Kaufmann Mercantile

As with a couple of the following recipes, this very Italian version of breakfast toast might seem a bit sophisticated, but it’s really not. Indeed, a combination of fig, burrata, and prosciutto does look and sound impressive, but it is very easy to make.

If you want to go the whole nine yards, start with sourdough bread as the base. Top it with a slice of prosciutto, a spread of burrata, and the pulp of a fig. The sweet and salty combination is delicious.

4
Spinach & blue cheese rarebit

Image: Towfiqu barbhuiya

For those who don’t know, rarebit is a hot cheese sauce served on toasted bread . This upgraded version adds spinach leaves and tangy blue cheese, balanced by delicate crème fraîche and wholegrain mustard.

The flavor and texture mix of the creamy cheese, the crunchy toast, and the spicy mustard create a combination that will provide a nice kick to your breakfast.

5
Ricotta, blackberry & pine nut

Image: Nick Sarro

The first completely sweet (or almost completely) toast on our list is packed full of health benefits, thanks to the vitamins C and K, manganese , and more found in blackberries.

For this recipe, simply spread some ricotta cheese on your toast, pack it with blackberries, and sprinkle toasted pine nuts on top. The creamy, tart, and crunchy combination will give your mornings a delicious health boost.

6
Boiled egg, avocado & quick pickled radish

Image: Jo Lanta

Yes, we said that the first item on this list was the only avocado toast recipe you will need, but in this one, avocado isn’t the star —just another ingredient alongside the mighty radish.

Place thin slices of quick-pickled, crunchy radishes on your toast , then add some avocado slices on top. Lastly, top with a soft-boiled egg. Done. The spicy-creamy combination of radish, avocado, and egg is a heavenly experience for brunch lovers.

7
Pesto eggs with crushed peas

Image: David Todd McCarty

What are pesto eggs, you might wonder? This recipe is a great way to use up the last bit of pesto in the jar by placing it in a frying pan, along with two eggs and two tomato slices .

Once the eggs are cooked to your liking, place the pesto, tomato slices, and eggs in a blender and give it a quick spin to mix everything together. Spread the resulting mixture on two pieces of toast and enjoy!

8
Air fryer yogurt custard toast

Image: Olga Petnyunene

If you have an air fryer, it will come in handy for this delicious breakfast recipe. Start by beating together 1 egg, 3 tablespoons of plain yogurt, and 2 tablespoons of honey or maple syrup in a bowl.

Once you’ve done this, spread the resulting mixture over two pieces of toast, add some raspberries on top , and air-fry for 7 to 8 minutes until the custard has set and the bread is crisp.

9
Breakfast Toasts With Cheese

Image: Jez Timms

Cheese is an almost always welcome ingredient in any dish, and breakfast toasts are no exception. From salty to neutral , from soft and creamy to hard , cheese comes in many varieties that can be part of your morning menu.

Ricotta is a versatile option that can be spread on toast with lemon juice, basil leaves, and honey, or with sliced pears, walnuts, and honey. Soft goat cheese pairs well with figs and thyme for a Mediterranean-inspired breakfast. Blue cheese can also be combined with sliced pears, walnuts, and honey. The possibilities are endless.

10
Breakfast Classics

Image: Chris Lawton

The last item on our list is devoted to the timeless classics that have always been there for us and have stood the test of time. From the delicious bacon and eggs toast with spinach leaves to the more upscale smoked salmon with lemon juice and sliced scallions , or a bagel with cream cheese, smoked trout, and cucumber , or even a simple toast topped with butter and your choice of marmalade or caramel, the classics are always there for you.

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