General General 3 min read

American giants

10 massive U.S. industries that secretly run America

Image: White Field Photo

Behind the scenes, the U.S. economy is driven by massive industries with global reach— shaping markets, driving innovation, and employing millions. From tech giants and energy producers to farms that feed the world, each sector plays a distinct role in keeping the country moving. This list breaks down 10 of the biggest American industries today.

1
Technology

Image: Shoeib Abolhassani

The U.S. tech sector exceeds $2 trillion in market value and leads the world in software, cloud computing, and semiconductor innovation.

While major hubs like Silicon Valley concentrate much of the activity, the industry has a nationwide footprint—from research centers and investor networks to hardware design and advanced manufacturing. Also, AI investment now represents a substantial share of the sector, which remains overwhelmingly U.S.-driven.

2
Healthcare

Image: Piron Guillaume

Healthcare spending in the U.S. surpassed $4.5 trillion recently, accounting for nearly 20% of GDP. Hospitals, insurers, biotech firms, and pharmaceutical companies together form the largest employment ecosystem in the country.

Moreover, the pharmaceutical segment alone exceeds $600 billion, placing the U.S. at the forefront of global drug development and clinical research.

3
Finance

Image: Nick Chong

Banking, investment, and insurance services generate over $2.5 trillion annually, and Wall Street remains the world’s largest capital market by trading volume.

Believe it or not, U.S. asset managers oversee more than $30 trillion in global funds, a scale unmatched anywhere else. American payment networks and credit systems also form a major part of the infrastructure that supports international commerce.

4
Energy

Image: Documerica

The U.S. is one of the world’s top producers of oil and natural gas, with the energy sector generating hundreds of billions of dollars each year. Texas is the largest state contributor, while New Mexico and North Dakota also rank among the leading producers.

Although renewables now surpass several fossil fuels in total electricity generation—driven largely by wind and solar—the energy sector as a whole remains robust and highly diversified.

5
Manufacturing

Image: Simon Kadula

Manufacturing underpins the growth of countless other industries, and American heavy industry contributes more than $2.3 trillion to GDP, spanning automobiles, machinery, electronics, and advanced materials.

The sector employs over 12 million people and remains a global leader in areas like industrial automation, chemical production, medical devices, and food processing. U.S. factories also rank among the world’s most productive thanks to high-tech equipment, robotics, and supply chains that integrate everything from raw materials to final assembly.

6
Retail

Image: Viktor Bystrov

Feel like going shopping? You’re certainly not alone—the U.S. retail sector generates over $7 trillion annually. Big-box chains, e-commerce giants, and grocery networks together make up one of the nation’s largest employment sectors.

E-commerce alone now exceeds $1 trillion, fueled by major progress in logistics, fulfillment technology, and nationwide delivery networks.

7
Agriculture

Image: Hannah Shedrow

The fertile Midwest and Great Plains are often called the "breadbasket of the world," and it’s no exaggeration—U.S. farms produce more than $500 billion in goods each year.

While corn, soybeans, beef, and dairy dominate overall output, the sector supports a wide array of other crops and livestock. It also drives innovation in precision machinery, fertilizer development, and agricultural technology that shapes global food production.

8
Transportation

Image: Documerica

Transportation is a massive sector—covering airlines, shipping, trucking, and rail—and generates more than $1.4 trillion annually. Trucking alone moves over 70% of domestic freight, while rail remains essential for transporting bulk commodities like grain, coal, and industrial materials.

Air travel supports millions of jobs, with major hubs such as Atlanta and Dallas ranking among the world’s busiest by passenger traffic. Ports like Los Angeles, Long Beach, and Houston handle some of the highest cargo volumes in the Western Hemisphere, while the U.S. highway system remains one of the largest and most heavily used in the world.

9
Construction

Image: C Dustin

In a country where iconic skylines are considered part of the landscape, construction is naturally a major economic force. The sector now exceeds $2 trillion in annual output, driven by persistent housing demand and large-scale commercial development.

Infrastructure also accounts for a significant share of spending, covering everything from bridges and tunnels to highways and transit systems. Residential building cycles strongly influence employment, making construction one of the most sensitive indicators of broader economic health.

10
Aerospace & defense

Image: Hermeus

As one of the world’s leading centers of innovation, the U.S. aerospace sector—often intertwined with the defense industry— contributes more than $400 billion annually, driven by aircraft manufacturing, satellite technology, and advanced defense systems.

Government defense spending, which exceeds $800 billion per year, supports major contractors, sustains global military partnerships, and helps maintain a technological edge over international competitors.

Culture Culture 4 min read

Brand stars

This is how these 10 brand mascots became bigger than their products

Image: P. L.

Every brand dreams of being instantly recognized by its logo or mascot, and some US brands have truly achieved this. In fact, a few have grown far beyond their products, becoming icons of American culture. From the beloved Pillsbury Doughboy to the unmistakable Colonel Sanders, join us as we take a walk through this brand-mascot hall of fame!

1
The Pillsbury Doughboy

Image: Dan Depew, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons

You only need to see a tiny bit of his fluffy body to recognize him: Poppin’ Fresh, better known as the Pillsbury Doughboy, is a global star. The Pillsbury Company created him in 1965, and over the decades, he has appeared in hundreds of commercials and on all kinds of merchandise. Now, 60 years later, his cute image is still familiar to Americans everywhere. He’s even part of the Macy's Thanksgiving Day Parade!

2
Tony the Tiger

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Our childhood memories include a character who was and still is right there at the breakfast table. We're talking about Tony the Tiger, the beloved mascot of Frosted Flakes. Introduced in 1952 by Kellogg’s, many of us grew up with him and watched him become a cereal icon. And of course, no one can forget his iconic catchphrase: "They’re grrrreat!"

3
The Energizer Bunny

Image: Jazz Guy from New Jersey, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Style, attitude, energy: The Energizer Bunny has it all. With his signature sunglasses, drum, and flip-flops, this bunny first appeared in 1989 as a parody of the Duracell bunny, and he quickly grew far beyond Energizer batteries. In fact, he became a symbol of vitality and nonstop energy, so much so that when someone can’t sit still, they’re often compared to this bunny. You know, he just keeps going and going and going.

4
Mr. Clean

Image: JESHOOTS.COM

His style is unmistakable: that celebrity tan, bald head, bright white eyebrows, and even a cool earring. Of course! It’s Mr. Clean, the magical helper who shows up when stains get stubborn. Procter & Gamble introduced him in 1958, and he quickly became more than just the face of a product; he is a full character with his own personality and identity, deeply tied to the idea of household cleaning.

5
Mr. Monopoly

Image: Fluffybuns, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

We already talked about Mr. Clean, but there’s another Mister who is just as famous, if not more: Mr. Monopoly. While we all know him by that name today, he originally had a much funnier one: "Rich Uncle Pennybags." His mustache and top hat are unmistakable, and his fame has long transcended the Monopoly game, turning him into a visual symbol of wealth and capitalism in pop culture.

6
The Jolly Green Giant

Image: greefus groinks, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Green Giant Company introduced its giant mascot in 1928, and he quickly became synonymous with frozen vegetables across America. The Jolly Green Giant originally had a somewhat intimidating look, but a later redesign turned him into the friendly, smiling giant everyone knows and loves today. Decades of TV commercials, packaging, toys, and pop-culture references made him famous even among people who don’t buy the products.

7
Mr. Peanut

Image: InOttawa.ca, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

With his classic top hat and monocle, Mr. Peanut is undoubtedly a sophisticated mascot. And since he’s literally a peanut, it’s almost impossible not to think of Planters every time we grab a handful, right? Surprisingly, despite his excellent condition, Mr. Peanut is over 100 years old, having been introduced in 1916.

8
Mickey Mouse

Image: Brian McGowan

If there’s one truly world-famous mascot, it’s definitely Mickey Mouse. His round ears, white gloves, red shorts, and big yellow shoes are so familiar that most of us could sketch them from memory. Mickey started as a character but quickly became the unmistakable icon of Disney. Over time, he even transcended the brand itself, appearing in all kinds of products, commercials, shows, and parades, becoming a symbol of childhood around the world.

9
Colonel Sanders

Image: Marques Thomas

Every time you see this face, you instantly crave fried chicken. That’s the magic of the iconic Colonel Sanders, who is much more than a mascot. He was a real person, the founder of KFC. Because of that, his face has become so familiar to Americans that he feels almost like a father figure. His fame is so strong that KFC often doesn’t even need the brand name; the Colonel’s friendly face says it all.

10
Geico Gecko

Image: Roland Balik, Public domain, via Wikimedia Commons

The GEICO Gecko is so famous that seeing any lizard instantly brings him to mind. This friendly character has been tied to the brand since 1999, and the idea for him came from people mispronouncing "GEICO" as "gecko." Over the years, he has become a celebrity, so recognizable that he doesn’t even need the brand name for people to know exactly who he is.

General General 6 min read

Fossil treasures

10 jaw-dropping dinosaurs discovered in America

Image: Fausto García-Menéndez

The territory of the United States is a real goldmine for paleontologists. Over the years, some of the most impressive and well-preserved dinosaur fossils in the world have been discovered in our country. From the likable Apatosaurus to the fearsome Tyrannosaurus rex, the finds have provided a fascinating glimpse into prehistoric life. Read on to learn about the 10 most famous and influential American dinosaurs.

1
Anchisaurus

Image: Simon Infanger

Anchisaurus is one of the first dinosaurs discovered in American territory, although it was not correctly identified at the beginning. The first fossil of this herbivore was found in East Windsor, Connecticut , in 1818, but it was then believed to be part of a human skeleton. In subsequent years, other specimens of this species were uncovered in the area.

It measured 8 to 20 ft in length and lived 210 million years ago in the Portland Formation, Northeastern United States. In the late Triassic and early Jurassic periods, the Connecticut Valley was a dry, steep depression, and it was possible to pass from here to the east and the center of what is now Africa. This explains why some dinosaurs lived both in America and other continents.

2
Triceratops

Image: photo_steff

One of the most iconic dinosaurs found in America is the Triceratops, a herbivore that lived 70 to 65 million years ago, right at the end of the Age of Dinosaurs, in the Late Cretaceous. Its name derives from Greek and means "face with three horns". One of the largest horned dinosaurs**,** it stood around 7.5 ft tall and weighed about 5 rhinoceroses, the equivalent of 10 tons.

Fossils of this dinosaur have been found in abundance in the Hell Creek Formation in Montana and South Dakota. No fossils of this dinosaur have been found on any other continent. Triceratops has been the state dinosaur of Wyoming since March 1994.

3
Allosaurus

Image: WikiImages

Allosaurus was one of the largest carnivores of the Jurassic period and its remains in the United States have been found mainly in the Morrison Formation, which covers states such as Colorado, Utah, and Wyoming. It lived 155 to 145 million years ago in North America, Africa, Australia, and possibly China. Also, did you know that the Allosaurus fragilis is the state fossil of Utah?

This bipedal dinosaur was an agile hunter with powerful jaws and sharp teeth. It was a theropod, not as huge as the largest carnivore, Tyrannosaurus rex, but just as fearsome. Allosaurus was bigger than an elephant and heavier than a rhino. Its name means "different lizard" due to its rare concave vertebrae.

4
Stegosaurus

Image: ariesa66

Another inhabitant of the Morrison Formation was the Stegosaurus, famous for its dorsal plates and spines on its tail, which it used for defense. Stegosaurus used to walk on all fours, grazing on low vegetation. Its head was perfectly adapted to this way of feeding. It was first described in 1877 by Yale paleontologist Othniel Charles Marsh, and its name means "roof(ed) lizard".

This Jurassic herbivore has been discovered in several states in the western United States. Scientists have found many fossils, showing that it was a very common creature for 10 million years, despite its tiny brain, small head, and useless teeth. The discovery of the Stegosaurus has helped them better understand the anatomy and behavior of armored dinosaurs.

5
Tyrannosaurus rex

Image: Elly Enn

Is Tyrannosaurus rex the most famous dinosaur on the planet? Portrayed by pop culture to the hilt, this formidable predator is known for its gigantic size, razor-sharp teeth, and bipedal posture. However, its popularity has a logical explanation. T. rex is also one of the best-represented dinosaurs in the fossil record, with several complete specimens discovered, particularly in the states of Montana, South Dakota, and Wyoming.

Based on bones found in the late 19th century, paleontologist Henry Fairfield Osborn recreated the first drawing of this gigantic creature. He named it Tyrannosaurus rex, meaning "tyrant lizard king," because it is believed to have been the most dangerous dinosaur and the largest land carnivore of all time. Although it is estimated that up to 1.7 billion T. rex dinosaurs lived on Earth, only about 30 nearly complete skeletons have been found. Think about that!

6
Deinonychus

Image: Steve Wrzeszczynski

This small but ferocious theropod lived during the Cretaceous period about 115-108 million years ago. Deinonychus is known for its sickle-shaped claws on its feet, used for hunting. Its name, unsurprisingly, means "terrible claw". Like all bipeds, it moved only on its hind legs and is believed to have been able to run at 25 miles per hour: more than the average Olympic champion.

Deinonychus fossils were found in Utah, Oklahoma, Montana, and Wyoming, in rocks of the Cloverly Formation and Antlers Formation. The study of this species, beginning in the 1960s, revolutionized the way scientists thought about dinosaurs, providing fascinating new insight into smaller predators.

7
Ankylosaurus

Image: mdherren

Ankylosaurus is one of the best-known armored dinosaurs, which lived at the end of the Cretaceous period. It had bony protrusions on its head and all over its body as protection against the teeth and claws of predators. The armor was made up of small plates of bone welded together, constituting a shell as effective as that of turtles.

This gigantic herbivore roamed the jungles of North America about 68-66 million years ago, almost as well protected as a modern tank. The first specimen of Ankylosaurus was found in 1906 in the Hell Creek Formation, near Gilbert Creek, Montana. Other fossils of this species were discovered in other parts of Montana and Alberta, Canada, in the following years. However, to this day, it has not been possible to obtain a complete skeleton.

8
Hadrosaurus

Image: Jordyn St. John

The first Hadrosaurus fossils were discovered by William Parker Folke, an amateur paleontologist, in 1838 in Haddonfield, New Jersey. The excavation site, known as the Hadrosaurus foulkii Leidy site, is now a National Historic Landmark. Hadrosaurids are known for their duck-billed mouth, with a powerful jaw containing several rows of teeth for chewing all kinds of leaves.

In 2004, scientists found a mummified Hadrosaurus specimen in North Dakota. This fossil is extremely unusual and valuable, as dinosaur soft tissue including skin and muscle is rare. This find allows us to learn more about this species and how they lived 67 million years ago.

9
Diplodocus

Image: michaelwedermann

Diplodocus means "double beam" and is so named because of the double bones in its tail. This was one of the longest animals on earth. It was about 79-85 ft long, 15 ft high, and weighed 15 tons. It could reach the tops of towering trees for food, and its small head allowed it to forage in vegetation where few other dinosaurs could reach.

Although some Diplodocus fossils were discovered earlier near Cañon City, Colorado, the most notable find came a few years later. In 1899, Funded by Scottish-American steel tycoon Andrew Carnegie, members of the Carnegie Museum of Natural History found a well-preserved Diplodocus skeleton in the Morrison Formation of Sheep Creek, Wyoming. With these fossils, the museum created a composite mount that became very popular and even got to tour the world.

10
Apatosaurus

Image: Cup of Couple

Apatosaurus is one of the best-known sauropods that inhabited North America during the Jurassic period. These herbivorous giants, with their long necks and tails, have also been discovered in the Morrison Formation, mainly in Colorado and Utah. It is believed to have lived 150 million years ago, at the end of the Jurassic period.

Apatosaurus could reach 69-75 ft in length, 20 tons in weight, and was one of the largest sauropods. It had a long neck containing 15 huge bones supported by powerful muscles that allowed it to feed on the leaves of the tallest trees. Perhaps this dinosaur sounds familiar. It has been the inspiration for numerous beloved animated characters: Littlefoot from The Land Before Time and Arlo and Poppa Henry from Pixar's The Good Dinosaur are Apatosauruses.

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