1

Chester Cheetah

Image: Giorgio Trovato

Chester Cheetah joined Cheetos marketing in 1986 with a stylized, sunglasses-wearing design that reflected the youth-focused advertising of the time. His orange fur, black spots, and exaggerated long limbs gave him a modern appearance that differed from the more conventional mascots used in earlier decades.

Often depicted in cartoon adventures trying to get Cheetos from others using his hip attitude and humor, Chester began appearing in licensed merchandise and even two video games released for major home consoles. These additional uses helped increase his presence outside television ads and made him familiar to a wider audience.

2

Tony the Tiger

Image: Sten Ritterfeld

Tony the Tiger is probably one of children’s favorite mascots. Well, of course, he is gr-r-reat! Tony debuted in 1952 as part of Kellogg’s national push for its frosted cereal line. His early design resembled a traditional tiger on all fours, but by the 1960s, he was consistently illustrated standing upright. This adjustment to a more human-like figure made the character more attractive to children who started seeing him in print materials and television commercials. His striped orange coat and red scarf have remained stable features for decades, helping kids recognize the mascot across changing styles over the years.

3

Mr. Peanut

Image: Afif Ramdhasuma

Mr. Peanut entered American advertising as early as 1916, after Planters Nut & Chocolate Company held a public contest and selected a drawing submitted by a schoolboy from Virginia. The company later added the top hat, monocle, and cane, creating the formal look that became standard on packaging and billboards.

The suave, walking peanut we know and love appeared consistently in print ads and store displays, serving as a recognizable figure for the brand. During the mid-20th century, when packaged snacks and "gourmet" branding became more common in supermarkets, Mr. Peanut was used to reinforce the idea of a higher-quality product.

4

Colonel Sanders

Image: He Junhui

In the 1950s, American entrepreneur Harland Sanders became the public face of his restaurant chain, Kentucky Fried Chicken, taking part in promotional photos, interviews, and appearances that helped introduce the brand to a wider audience. His white suit and black string tie were items he regularly wore, and the company adopted them as key visual elements to create a consistent look for KFC.

By the 1960s, his image was used on signs, packaging, and national advertising, giving customers a familiar figure associated with the product. Unlike most mascots, his portrayal was based on a real person whose small roadside business had grown into a national treasure.

5

Pillsbury Doughboy

Image: Nikoloz Gachechiladze

The Pillsbury Doughboy was introduced in 1965 using stop-motion animation in his early commercials, a common technique for character advertising at the time. His soft white body, chef’s hat, and neckerchief became standard symbols in Pillsbury promotions beginning in the late 1960s.

During the 1970s, he appeared regularly on national television, helping advertise refrigerated dough products that were marketed as convenient options for home cooks. His role remained consistent across these campaigns, making him one of the brand’s most recognizable features.

6

The Kool-Aid Man

Image: Fotografía de Alimentos

In just a few years, this mascot evolved from a simple smiling pitcher to a whole pop culture icon. Oh yeah! The Kool-Aid Man’s first television appearances began in the 1970s, building on earlier print versions. His clear, rounded glass body and bright red interior were easy for children to recognize, and the short catchphrase became closely linked to the product.

During this period, he was featured regularly in Saturday-morning TV advertising and in-store promotions aimed at families. These campaigns emphasized Kool-Aid as an inexpensive, easy-to-prepare drink mix, thanks to a character that brings joy and fun, making sure people have a good time.

7

GEICO Gecko

Image: moonzigg

Born after a 1999 SAG strike that limited live actors, the animated GEICO Gecko became a beloved, relatable brand ambassador who could present insurance information in a clear, approachable way. His small upright stance, green coloring, and British accent made him easy to identify and set him apart from the fast-paced commercials common at the time.

Over the years, he became a regular presence in campaigns that explained discounts, policy options, and general coverage details. His continued use across national TV, radio, and online platforms helped establish him as one of the brand’s most recognizable marketing tools. Can you quote his famous catchphrase?

8

Energizer Bunny

Image: PublicDomainPictures

Did you know the Energizer Bunny is actually a parody of the Duracell Bunny? Premiering in 1989, a year later than its main competitor, the pink rabbit was shown wearing sunglasses and flip-flops and carrying a large bass drum.

Throughout the 1990s, the Energizer Bunny was featured in several parody-style spots that placed him inside mock versions of other commercials before he continued walking and drumming. His image became closely linked to Energizer batteries' long-lasting power, becoming a pop culture icon representing the endurance and tenacity of the American People.

9

Ronald McDonald

Image: Vijayanarasimha

Ronald McDonald is one of the most beloved characters among American children. He appeared nationally in 1963, adapted from earlier characters that had been used in local McDonald’s advertisements. With his red wig, white face makeup, and yellow jumpsuit, he lives in the magical McDonaldland with friends, representing fun and charity.

These key visual elements helped audiences recognize him instantly at store openings, public events, and televised commercials. From the 1960s through the 1980s, Ronald also participated in school visits and community programs that promoted basic safety messages and family-oriented activities. In just a few years, Ronald McDonald grew into a global icon that even inspired more characters synonymous with both fun and philanthropic missions .

10

Mr. Clean

Image: Anna Shvets

Who wouldn't trust a product promoted by a strong, reliable, muscular man? Introduced in 1958 and inspired by a U.S. Navy sailor, Mr. Clean appeared in packaging and commercials with his arms crossed and wearing a white T-shirt and a gold earring. His image, symbolizing powerful, effortless cleaning magic, helped shoppers to quickly recognize the product on crowded shelves.

The character’s straightforward design also aligned with a broader mid-century trend toward household products marketed as time-saving solutions. Over time, Mr. Clean continued to serve as a stable visual symbol for the brand’s focus on reliability and ease of use.

11

Betty Crocker

Image: Annie Spratt

Even more than a hundred years after her creation, Betty Crocker is still a beloved cultural icon representing home baking and American domesticity. She was first introduced in 1921 as a customer-response identity providing written answers to home-baking questions sent to the company. The name combined the friendly-sounding "Betty" with the surname of a retired company director, William G. Crocker.

She evolved from a voice on radio shows to the first portrait in 1936, which was repainted multiple times throughout the 20th century, and was adjusted to match changing American fashion while keeping the same general facial features. By the 1940s, she was widely recognized through cookbooks, recipe pamphlets, and radio guides that presented standardized instructions for home bakers.

12

"Rich Uncle" Pennybags

Image: Julian Hochgesang

Rich Uncle Pennybags is the mustachioed, top-hatted mascot of the Monopoly board game, a character designed to embody wealth and capitalism. His image, first introduced in 1936, was loosely based on Gilded Age tycoons like J.P. Morgan, which helped signal the game’s focus on property and finance.

When Monopoly grew in popularity and began distributing international editions in the 1970s, the mascot was added to rule books, game boxes, and licensed versions sold in different countries. Fun fact: Contrary to popular belief, Pennybags never wore a monocle. Think about that!

1

It was almost completely torn down

Did you know that very little of today’s White House interior is actually original? Looking at the building now, it’s hard to imagine that it was once so unstable that it was in danger of collapsing.

By 1948, after decades of heavy use, outdated wiring, poor structural supports, and years of renovations layered over one another, the White House had become unsafe. Floors and walls cracked, and parts of the residence were literally sinking. President Harry S. Truman even joked that the place felt haunted because it made so many strange noises. Rather than abandon it, Truman launched a massive reconstruction project with Congress. Between 1948 and 1952, nearly the entire interior was gutted and rebuilt while the original exterior walls were preserved, giving America a strong and reliable White House.

2

During WWII, they built an underground bunker

Did you know there’s a fortified bunker hidden beneath the White House? A couple of years before Truman’s famous renovation, another major project was quietly built beneath the presidential residence.

In 1942, during World War II, President Franklin D. Roosevelt ordered the construction of a secure underground shelter to protect government leaders in case Washington, D.C., came under attack. Built quickly and in great secrecy, the bunker was completed within months, though it was luckily never needed during the war. Today, the facility is known as the Presidential Emergency Operations Center, or PEOC, and it was famously used in 2001 by President George W. Bush and again in 2020 by Donald Trump.

3

It was not originally meant to be white

Can you imagine if it were called "the Gray House"? Today, it’s impossible to picture America’s most famous home as anything other than bright white, but that wasn’t the original idea.

During construction in the 1790s, workers covered the exterior sandstone with a lime-based whitewash to protect it from moisture, cracking, and harsh winter weather. The coating gave the building a pale grayish appearance, not the brilliant white we recognize today. A long-standing myth claims the White House was painted white to hide the burn marks left after British troops set it on fire in 1814, but in reality, the building had already been whitewashed years earlier. Still, after the fire and reconstruction, the white exterior became permanent and eventually inspired the famous name "White House," though for many years people still called it the "President’s House."

4

10 people have died in the White House

Many people have lived and worked in the White House over the centuries, but, according to the White House Historical Association, only 10 people are officially recorded as having died inside the presidential residence.

Among them were two U.S. presidents. William Henry Harrison died there at age 68 in 1841 after falling seriously ill, likely from contaminated water. Zachary Taylor died at age 65 in 1850 from a severe stomach illness after attending Fourth of July celebrations in extreme heat. Three First Ladies also passed away in the White House: Letitia Tyler in 1842, Caroline Harrison in 1892, and Ellen Axson Wilson in 1914. Other deaths included presidential relatives, aides, and staff members, among them Abraham Lincoln’s son, Willie Lincoln, whose death at the age of 11 in 1862 deeply affected the family and became one of the White House’s most heartbreaking stories.

5

Presidential whims

Not every White House renovation happened due to war, damage, or urgent repairs. Some changes came simply from the personal tastes and hobbies of the presidents who lived there, and over the years, there have been quite a few memorable ones.

In 1973, Richard Nixon installed a one-lane bowling alley beneath the North Portico. Years later, in 1989, George H. W. Bush added a regulation horseshoe pit near the White House grounds, where he often relaxed and challenged visitors, including Queen Elizabeth II, to games. Then, in 2009, Barack Obama had the South Lawn tennis court modified so it could also be used for basketball, one of his favorite sports.

6

Jackie Kennedy's furniture

When the Kennedy family entered the White House in 1961, the first lady was disappointed to find that many of the historic rooms had lost much of their original character.

Determined to restore the White House’s history and elegance, Jackie Kennedy famously launched a massive restoration effort. She helped create the White House Fine Arts Committee, brought in historians and curators, and filled the residence with genuine antiques and historical pieces tied to past presidencies. On February 14, 1962, an estimated 46 to 56 million people tuned in to watch the First Lady’s televised tour of the White House, making it one of the most-watched programs of its era. She also supported a congressional act that made many of the White House’s historic furnishings official property of the nation, so future presidents could no longer sell, replace, or discard them.

7

Official name changes

As we mentioned, the building was not always white, and therefore was not always officially called the White House. For much of the 19th century, Americans usually referred to it as the "Executive Mansion" or the "President’s House." Even after its famous white exterior made the nickname popular, it still was not the building’s official name.

That finally changed in 1901, when Theodore Roosevelt began printing "The White House" on presidential stationery. According to official sources, Teddy Roosevelt preferred this name because it clearly separated the president’s residence from the many state "executive mansions" used by governors across the country.

8

It was once America's largest house

There is one thing about the White House that no one can deny: it has always been huge, even in its early days.

When the White House was first occupied in 1800, it already contained more than 100 rooms spread across three floors, making it one of the grandest homes in the United States at the time. In a time when most Americans lived in modest houses or farms, the presidential residence was seen as a palace. Many historians even consider it the largest private residence in the country during its early years. Today, the White House covers about 55,000 square feet, though modern private buildings, like the Biltmore Estate in North Carolina, are now far larger.

9

President Benjamin Harrison’s fear

Among the many changes the White House has undergone over the years, few were as revolutionary as the arrival of electricity.

For nearly a century after it was built, the presidential residence relied on candles, oil lamps, and gas lighting. That finally changed in 1891, when electricity was installed during the presidency of Benjamin Harrison. But, like many families in that era, the Harrisons were not exactly thrilled by this modern invention. According to White House stories passed down over the years, President Harrison and First Lady Caroline Harrison were so nervous about the possibility of electric shock that they rarely touched the light switches themselves. Instead, they often asked the house staff to turn the lights on and off for them.

10

Hillary Clinton’s special gift

Of course, Jackie Kennedy wasn’t the only First Lady to leave her mark on the White House. Hillary Clinton added her own personal touch as well, this time as a gift for her husband.

In 1996, Hillary Clinton transformed a little-used room on the White House’s third floor into a private music room for President Bill Clinton. The gift came during the year of Bill Clinton’s 50th birthday and reflected one of his best-known passions: music. Complete with space for listening to records and playing his famous saxophone, the room gave the president a quiet retreat inside the White House.

1

The man who sold everything he owned and bet it all on one spin

In 2004, a 32-year-old British man named Ashley Revell walked into the Plaza Hotel and Casino in Las Vegas and placed every dollar he had in the world on a single spin of the roulette wheel.

In the months before, Revell had sold his house in Kent, his BMW, his Rolex watch, his golf clubs, his electronics, his furniture, and every piece of clothing he owned. The grand total of his liquidated possessions came to $135,300 . He pushed the entire stack of chips onto red as the ball was already spinning. It landed on Red 7.

Revell walked away with $270,600, exactly double what he had come in with. He tipped the croupier $600 on the way out. The whole thing was filmed by Sky One for a reality mini-series called Double or Nothing .

2

Beneath the casinos, an estimated 1,500 people live underground

Below the glittering hotels and neon lights of the Las Vegas Strip runs a network of concrete flood drainage tunnels stretching roughly 600 miles beneath the city. Built in the 1990s to manage flash flooding in the Nevada desert, these tunnels have become an unofficial home for hundreds of the city’s unhoused residents.

It is estimated that between 1,200 and 1,500 people live there . Some residents have constructed makeshift shelters from plywood and salvaged metal deep inside the tunnels, occasionally just yards below the casino floors above them.

The tunnels pose serious dangers: flooding risk during desert rainstorms, extreme heat, and high rates of substance abuse. A network of nonprofits, outreach teams, and government agencies coordinates aid by providing the residents with essentials and offering them long-term case management, like treatment and housing placement.

3

Las Vegas has a literal black book of people banned for life

Since 1960, the Nevada Gaming Control Board has maintained what it officially calls the List of Excluded Persons, better known as the Black Book. The original publication was a black-covered booklet held together with Scotch tape, listing eleven people deemed to have "notorious or unsavory reputations."

Most of the early entries were organized crime figures: Chicago outfit boss Sam Giancana; enforcer Anthony "Tony the Ant" Spilotro, whose violent exploits inspired Joe Pesci’s character in the film Casino ; and nine other mob associates. Anyone whose name appears on the list is permanently banned from entering any licensed gaming establishment in the state of Nevada.

Violating the ban is a gross misdemeanor under Nevada law. As of 2026, there are 37 names on the list. No one has ever successfully appealed their removal.

4

Strange casino rules: no clocks, no windows, no soft dice

Las Vegas casinos are designed to keep gamblers at the tables as long as possible. Clocks are banned to distract players from the passing of time. Windows are eliminated so that they cannot tell whether it is noon or 3 a.m.

What’s more, Nevada law governs even the dice. The Nevada Gaming Control Board requires casino dice to be perfectly transparent so that no hidden weights can be concealed inside . Each die must be precision-manufactured to within 1/10,000th of an inch, with razor-sharp corners and edges showing no rounding whatsoever. They are inspected regularly and, in high-stakes games, replaced every eight hours of play to ensure consistent rolls.

5

The famous Las Vegas Strip is not actually in Las Vegas

The stretch of Las Vegas Boulevard South that the world knows as the Strip does not lie within the city limits of Las Vegas. This is the area that’s home to Caesars Palace, the Bellagio, MGM Grand, the Venetian, Mandalay Bay, and dozens of other iconic venues.

Technically, it falls within an unincorporated community called Paradise , which is governed by Clark County rather than the city of Las Vegas. Paradise was deliberately established in 1950, when casino owners moved to avoid Las Vegas city taxes and regulations while continuing to trade on the city’s name and benefit from its infrastructure.

The city of Las Vegas actually begins further north along the boulevard, near the Stratosphere. Paradise covers approximately 54 square miles and has a residential population of around 220,000 people, which means it’s one of the largest and most densely populated unincorporated communities in the United States.

6

The Luxor’s sky beam is the most powerful artificial light on earth

Rising straight up from the apex of the black pyramid-shaped Luxor Hotel and Casino, the Luxor Sky Beam has been one of the most recognizable sights in Las Vegas since the hotel opened in October 1993. It is, by any measure, the most powerful artificial light beam on the planet. The beam is produced by 39 individual xenon lamps, each with 7,000 watts and roughly the size of a washing machine, focused through computer-designed curved mirrors into a single concentrated column.

Together, they generate an estimated 42.3 billion candlepower. On a clear night, airline pilots have reported seeing the beam from as far as 250 miles away. The total operating cost, confirmed by Luxor engineer John Lichtsteiner, is $51 per hour, of which $20 is electricity. That adds up to $480 a day only for lighting the signature beam each night —or $175,200 a year.

7

Las Vegas is home to the tallest observation tower in the US

Standing 1,149 feet above the Las Vegas valley, the Strat Tower, officially rebranded from the Stratosphere in 2020, is the tallest freestanding observation tower in the US and the second-tallest in the entire Western Hemisphere, surpassed only by the CN Tower in Toronto at 1,815 feet. It is also the tallest building in Nevada and the tallest structure west of the Mississippi River.

At the top, the Strat offers four outdoor thrill rides, including one that dangles riders 64 feet beyond the edge of the building on a mechanical arm, over 900 feet above the ground.

8

Slot machines account for around 60% of all casino revenue

Walk into any Las Vegas casino, and the first thing that surrounds you (and the loudest) is the rows of slot machines that line nearly every available wall and corridor. That layout is not a coincidence.

It is estimated that slot machines consistently generate approximately 60 to 65 percent of all casino gaming revenue in Nevada. There is roughly one operating slot machine for every eight residents of Las Vegas. Nevada law requires that video slot machines pay out a minimum average of 75 percent, though Strip machines in practice typically return 87 to 97 percent.

Casinos place the most visible, most tempting machines near entrances, elevators, and high-foot-traffic corridors , a placement strategy that has been studied and refined over decades. Despite the rise of poker rooms and sports betting in recent years, slot machines have remained the single largest source of gaming income in Las Vegas without interruption for more than half a century.

9

The gambling capital of the world does not sell lottery tickets

Nevada is one of only two states in the entire United States that have no state lottery, the other being Utah. You cannot legally walk into a convenience store and buy a $2 scratch-off ticket.

The reason is straightforward and has nothing to do with moral opposition. Nevada’s gaming industry has lobbied persistently and successfully against a state lottery since gambling was first legalized in 1931, on the grounds that a government-run lottery would directly compete with casino revenues.

10

FedEx was saved from bankruptcy by a Las Vegas blackjack table

In 1971, FedEx, then called Federal Express, was days away from collapse. Founder Frederick W. Smith had built the company on the revolutionary idea of overnight package delivery using a central hub-and-spoke air network, but the business was not working.

The company had roughly $5,000 left in its operating account. It was not enough. Facing what appeared to be the end, Smith flew to Las Vegas and sat down at a blackjack table. He gambled the company’s last $5,000 and turned it into $27,000, which was just enough to cover that week’s fuel costs and keep the planes in the air. The breathing room bought by that blackjack session gave Smith enough time to secure additional financing. Today, FedEx employs more than 500,000 people worldwide and is valued at over $60 billion.