1

"Ask not what your country can do for you—ask what you can do for your country" – John F. Kennedy, January 20, 1961

JFK's inaugural address challenged Americans to think beyond self-interest and embrace civic duty. The young president, at 43, the youngest ever elected, was calling on a new generation to serve their nation through programs like the Peace Corps, which he would establish just weeks later.

Instead of offering benefits and programs, Kennedy was asking for sacrifice and commitment . Coming at the height of the Cold War, his message resonated with Americans who wanted to prove democracy's strength by contributing to something larger than themselves.

2

"Mr. Gorbachev, tear down this wall!" – Ronald Reagan, June 12, 1987

President Reagan stood at the Brandenburg Gate in West Berlin and issued this bold challenge to Soviet leader Mikhail Gorbachev. The Berlin Wall had divided the city since 1961, becoming the ultimate symbol of the Iron Curtain separating communist Eastern Europe from the democratic West. Reagan's advisors had actually tried to remove the line from his speech, thinking it too provocative.

While many factors contributed to the collapse of Soviet power, Reagan's words captured the West's determination to see freedom triumph . The quote became a rallying cry that helped accelerate the end of the Cold War.

3

"I have a dream" – Martin Luther King Jr., August 28, 1963

Standing before 250,000 people at the Lincoln Memorial, Dr. King departed from his prepared speech and began repeating these four powerful words. His vision of racial equality and justice painted a picture of an America where his children would be judged by their character, not their skin color . The speech became the defining moment of the Civil Rights Movement.

Those words still resonate today because they captured both the pain of segregation and a hope for a better future. The phrase has been quoted countless times since, reminding us that the work of creating a just society continues.

4

"One small step for man, one giant leap for mankind" – Neil Armstrong, July 20, 1969

When Neil Armstrong's boot touched the lunar surface on July 20, 1969, he spoke these words to the estimated 600 million people watching on television back on Earth. The Space Race had culminated in an American victory that united the entire planet in awe.

Armstrong later said he'd meant to say "one small step for a man," but the indefinite article got lost in the transmission. Either way, it reminded everyone watching that we're capable of incredible things when we work together .

5

"The only thing we have to fear is fear itself" – Franklin D. Roosevelt, March 4, 1933

FDR spoke these words during his first inaugural address as the Great Depression gripped America. Banks were failing, unemployment had reached 25%, and desperate families were losing their homes. His message was clear: courage and action, not despair, would lead the country to recovery.

Roosevelt's confident tone and bold New Deal programs helped restore faith in the government's ability to help ordinary citizens. His words reminded Americans that their greatest obstacle wasn't the economic collapse itself, but the defeatist attitude that prevented them from fighting back.

6

"I shall return" – Douglas MacArthur, March 20, 1942

When Japan forced American forces to evacuate the Philippines in March 1942, General MacArthur made this simple promise before leaving. The early months of World War II had gone disastrously for the United States, with defeat after defeat in the Pacific. MacArthur's vow wasn't just military strategy—it was a psychological lifeline to Filipinos facing Japanese occupation and Americans reeling from Pearl Harbor.

Two and a half years later, MacArthur waded ashore at Leyte Gulf, fulfilling his promise as cameras captured the dramatic moment. Those three words had sustained Filipino resistance fighters and given Americans hope during dark days .

7

"Give me liberty, or give me death!" – Patrick Henry, March 23, 1775

Patrick Henry delivered this passionate declaration at Virginia's Second Revolutionary Convention as colonists debated whether to fight Britain. Many still hoped for peaceful reconciliation with King George III, but Henry argued that war was inevitable and delay would only weaken their position. His speech electrified the audience and helped swing Virginia toward supporting armed resistance.

Henry argued that life without liberty wasn't worth living, a radical notion that challenged centuries of monarchical rule. His words became a rallying cry that helped transform reluctant colonists into determined revolutionaries willing to risk everything .

8

"The eagle has landed" – Neil Armstrong, July 20, 1969

Before his famous first step, Armstrong radioed these understated words to Mission Control when the lunar module touched down on the Moon’s Sea of Tranquility. After a harrowing descent with alarms blaring and fuel running critically low, the simple phrase confirmed humanity's first successful landing on another world . Controllers in Houston erupted in celebration, knowing that the hardest part—safely landing—was accomplished.

9

"Yes we can" – Barack Obama, January 2007-November 2008

Obama's campaign slogan became a powerful affirmation that resonated with voters hungry for change. The phrase appeared everywhere: on signs, t-shirts, and in chants at rallies across the country. It worked because it was inclusive and optimistic, suggesting that, together, Americans could overcome challenges from economic recession to political division .

When Obama won the presidency, becoming America's first black president, those words took on even deeper meaning. For many, his victory seemed to prove the phrase true—that barriers once thought insurmountable could indeed be broken.

10

"Do you believe in miracles? Yes!" – Al Michaels, February 22, 1980

Sports broadcaster Al Michaels shouted these words as the final seconds ticked down in the U.S. Olympic hockey team's stunning upset over the Soviet Union at Lake Placid. The Soviets had dominated international hockey for years, and the American team consisted of amateur and college players.

The "Miracle on Ice" became more than just a sports victory—it was a Cold War triumph that lifted American spirits during difficult times . With the Iranian hostage crisis dragging on and economic troubles at home, the win felt like proof that Americans could still compete and win on the world stage.

1

Woolworth’s

Woolworth’s was the place to buy everything from school supplies and toys to household goods and candy—or even to grab lunch. The first store opened its doors in Lancaster, Pennsylvania, in 1879. It was a five-and-dime shop, and the chain soon became one of America’s most recognizable retail names, with over 3,000 stores nationwide at its peak. So, why did it disappear?

With the steady rise of suburban shopping centers and large discount stores, Woolworth’s couldn’t keep up and began a slow decline in the 1960s that culminated in 1997, when it closed its final stores for good.

2

A&P

A&P used to be the spot to get everyday groceries. It began as a tea and coffee business in 1859 and later evolved into one of America’s biggest supermarkets with more than 16,000 stores in the country at its peak. But despite pioneering high-volume retailing, A&P couldn’t stick around.

Over the decades, newer competitors entered the market, and grocery shopping became more and more competitive. Walmart, Target, Aldi, Whole Foods—A&P failed to adapt and filed for bankruptcy twice, first in 2010 and again in 2015, and finally shut down in November 2015.

3

Blockbuster

Blockbuster was the go-to for movie rentals . It dominated the market with 9,100 stores worldwide by 2004, about $6 billion in revenue, and thousands of movies to choose from—it was hard to imagine Blockbuster ever falling, but it did.

The rapid advancement of technology hit Blockbuster hard, with newer options like DVD-by-mail services, Redbox kiosks, and the final blow: streaming services like Netflix, Amazon Prime Video, Disney+, and more. All Blockbuster corporate-owned stores closed by January 2014; however, you can still visit one holdout location in Bend, Oregon.

4

Montgomery Ward

Long before Amazon, consumers could buy almost anything from Montgomery Ward from the comfort of their homes , and the company would ship it directly to them. It felt like online shopping before the internet. So why did it vanish?

To adapt to newer shopping habits, Montgomery Ward opened physical stores and started competing with brands like Sears; but once suburban malls and discount stores became widespread in the 1980s, Montgomery Ward couldn’t keep pace and eventually filed for bankruptcy in 1997 and again in 2001.

5

Circuit City

Circuit City started in 1949 and quickly became the source for TVs, stereos, VCRs, video games, and just about every kind of electronics , especially during the 1980s. The company continued growing by the early 2000s, expanding to more than 600 stores, though one controversial decision made it trip and fall.

Circuit City was already struggling to compete with Best Buy and Walmart. And in 2007, it replaced its commissioned sales staff with low-paid hourly workers, damaging customer service—often considered one of Circuit City’s biggest strategic mistakes. By March 2009, the chain was gone.

6

Caldor

There was a time when one trip to Caldor could cover almost everything on your shopping list. Founded in 1951, it became a major one-stop discount department store . By the 1990s, it had grown to more than 150 stores across New York, Connecticut, New Jersey, and Massachusetts, but in 1995 it filed for bankruptcy. What happened in between?

Big box stores like Walmart and Target were expanding rapidly, and Caldor simply fell behind as people moved toward newer retail formats that combined department stores and supermarkets. Plus, the company took on a lot of debt in 1991, which only made things worse. Caldor finally closed for good in 1999.

7

Borders

Borders is a reminder of a time when buying a book was an experience, rather than just clicking a few buttons online. It opened in 1971 and set itself apart from other modern bookstores. At Borders, you could spend an entire afternoon browsing not just books, but music and DVDs or even grabbing a coffee.

Around 2003–2004, Borders had more than 1,200 stores worldwide , but it failed to adapt to an inevitable growing trend: online book sales. Amazon eventually took over, and Borders couldn’t stay in the game, closing its final location in September 2011.

8

G.C. Murphy

Much like Woolworth’s, G.C. Murphy was a five-and-dime store that sold a little bit of everything and had lunch counters or snack bars where people would hang out. The company opened in 1906, and it operated more than 500 stores by 1976.

But once the traditional five-and-dime model came under pressure from discount giants, G.C. Murphy was forced to adapt. The chain did make some efforts and experimented with bigger stores and different formats, but it wasn’t enough, and G.C. Murphy filed for bankruptcy in 1985.

9

Zayre

Zayre entered the market in 1956 as a classic discount department store that looked more like a warehouse . It was a no-frills, self-service shopping experience with massive stores, wide-open interiors, and exposed ceilings where you could find lots of everyday items like clothing, household goods, or appliances at low prices.

While it was pretty successful, especially across the Northeast and Midwest, Zayre struggled to keep up with giants like Target. It tried to reinvent itself by founding TJ Maxx in 1977, but eventually sold the remaining Zayre stores to Ames in 1988, and the Zayre name vanished by 1990.

10

Service Merchandise

Service Merchandise was founded in 1934 and, unlike typical retail stores, it introduced a strange new concept called the " catalog showroom " in 1960, where display floors showcased single working samples of products, and the actual inventory was stored in an adjacent backroom warehouse. Customers would look at a catalog, place an order, and an employee would bring it to them.

The concept proved successful, and Service Merchandise operated more than 400 showrooms by the mid-1990s. But Service Merchandise’s model meant longer waiting times, and traditional discount stores began offering a faster and easier shopping experience. The company tried to modernize by introducing electronic inventory systems, but it didn’t work out. By 2002, Service Merchandise was gone.

1

Measuring

This is a difference most Americans are aware of: most countries use the metric system rather than U.S. customary units, and most use Celsius instead of Fahrenheit. Countries such as the UK and Canada still use some imperial units in everyday life, but they mainly use the metric system. Another measure that confuses foreigners is the particular way ingredients are measured in American recipes, which often use cups, tablespoons, and teaspoons rather than measurements by weight.

Fun fact: The only other countries that use the Imperial system officially are Liberia and Myanmar.

2

Sales tax

Do you find having to calculate sales taxes annoying? That’s a unique American experience. In the majority of the world, the price you see is the price you pay , because it has the sales tax already added.

Why is it different in America? Sales taxes vary across states , so retailers find it easier to showcase the base price and then calculate the total at checkout.

3

Cutlery use

Many Americans abroad are surprised by the realization that not everyone uses a knife and fork in the same way they do . In fact, no one else does. While most Americans have learned the American style —also called the zig-zag or fork switching method— that involves using the fork in the left hand for cutting and then changing it to the right to pick up the food, European and Latin American countries don’t do this . It might seem like a small difference, but it completely changes the way you eat.

4

Iced drinks

Do other countries not have ice? They do, but they don’t necessarily assume everyone will want it. While serving water and other beverages with ice is customary in America, in many other countries, you need to request it —even during the hottest of summers.

But even if you get ice, many times you will need to specify the amount : the same drink that would be filled with ice cubes in America might come to you with just two or three cubes elsewhere.

5

Date formatting

The U.S. is not completely alone on this one, but there’s a difference big enough to be worth mentioning. The standardized way of recording the date in America is month-day-year , a convention also followed by some Caribbean and Asian countries. But in the rest of the Western world, the conventional format is day-month-year , which can lead to confusion for Americans. In most Asian countries , the most commonly used format is year-month-day .

6

The word ‘American’

In the English language, ‘American’ is the only way to refer to people with U.S. citizenship . Other words, such as ‘Usian’ or ‘Unitedstatian’ have been proposed, but never stuck. This is why many Americans are surprised when other countries —Latin American countries in particular— use ‘American’ for anyone in the American continent , or continents, another big difference. In most European and Latin American countries, there is a different word for U.S. citizens, such as the Spanish ‘estadounidense’ or the Portuguese ‘estadunidense’ .

7

Moving out at 18 years old

This one is not so black and white, but more like a general tendency. Compared with most of Europe, Latin America, and Asia, Americans give serious consideration to the possibility of moving out after high school. Not everyone does, and not everyone can afford it, but it's fairly common.

In other countries, young adults generally move out if their job or education requires it , but they tend to stay at home a few more years if they can.

8

Driving a car as a teenager

America is quite car-centric , especially if you live outside of the big cities. While not everyone can afford to have a personal car —even a second-hand one—, it is common for 16 and 17-year-olds to legally drive their parents’ car, or save for their own.

In the rest of the world, the chances of high schoolers driving themselves to school are much lower, as most countries don’t allow underage kids to get a driving license .

9

Solo cups

Do plastic cups exist outside of the U.S.? They do, but they are not as iconic or as widely used as Solo cups, introduced in the 1970s as a disposable but sturdy cup for parties and events. Many foreigners visiting America are surprised when they realize that solo cups are a real thing , and not something that just happens in movies.

10

Filing taxes

Taxes in the U.S. are not that different from taxes in other countries, except for how they are filed . During tax filing season, thousands of Americans direct their efforts to ensure they have properly reported their income and that their return will match the IRS’s data.

In other parts of the world, however, the one responsible for calculating and filing taxes is the government , while citizens merely corroborate that everything is in order.