1

A rivalry becomes a business success

During the Great Depression, Harland Sanders ran a humble Shell station in Corbin, Kentucky. Back then, business was cutthroat, and Sanders found himself in a bitter feud with Matt Stewart, a rival gas station owner who kept painting over Sanders’ highway signs to redirect traffic. After several warnings went unheard, Sanders marched over to confront Stewart.

When Stewart was caught in the act, a physical confrontation quickly escalated. Stewart drew a pistol and shot a Shell manager who was accompanying Sanders, killing him on the spot. Sanders retaliated by firing back and wounding Stewart, who was later arrested and sentenced to prison for murder. With his main competitor safely behind bars, Sanders was able to expand his service station, perfect his pressure-frying method, and ultimately transform his business into a massive commercial success.

2

The KFC you know today exists thanks to Wendy’s

Although you may view KFC and Wendy’s as distinct competitors, the reality is that the chicken giant owes its structural identity to Dave Thomas, the founder of Wendy’s. In the 1960s, Thomas worked as a head chef and regional manager for the Colonel’s franchises.

He was a marketing whiz who personally convinced Colonel Sanders to star in his own television commercials, cementing his status as a living mascot. Furthermore, Thomas created the iconic red and white striped bucket design. He became so wealthy from his shares and success at KFC that he used his payout to establish his own burger empire, Wendy’s, in 1969.

3

The secret recipe's security

The legendary blend of "11 herbs and spices" is one of the most famously guarded secrets. Did you know KFC keeps the recipe locked inside a top-secret vault at the corporate headquarters in Louisville, Kentucky?

The vault, encased in thick layers of concrete, is protected by motion sensors, security cameras, and 24/7 guards. To ensure the formula is never leaked, KFC splits the production pipeline: two different companies are hired to mix separate halves of the spice blend. Neither company knows the other's ingredients, and a computer system automatically combines the two halves before the seasoning is shipped out to individual franchises.

4

KFC for Christmas in Japan

In the United States, a Christmas dinner consists of roasted turkey or ham. In Japan, however, Nativity food comes in a cardboard bucket. This wild tradition dates back to 1974, sparked by Takeshi Okawara, the manager of the country's first KFC branch.

After overhearing homesick Western expats lamenting how difficult it was to source a holiday turkey in Japan, Okawara launched the national "Kentucky for Christmas" campaign, which exploded into a cultural phenomenon. Today, an estimated 3.6 million Japanese families celebrate Christmas Eve with KFC, with patrons placing their orders months in advance to avoid long lines.

5

Colonel Sanders hated KFC

By 1964, 73-year-old Colonel Snaders felt he was no longer cut out for the pace of corporate life. He sold the Kentucky Fried Chicken company to a group of investors for $2 million, under a contract that allowed the brand to continue using his likeness.

As executives changed the original recipes to cut costs, Sanders grew to hate the food KFC was serving. He began travelling the country, showing up unannounced at franchises to taste the food, throw public tantrums, and openly tell the media that the new gravy tasted like "wallpaper paste" or "sludge". He even attempted to open a rival restaurant and sued KFC for using his image, leading the company to counter-sue him. Eventually, KFC paid him an additional million dollars just to stop making public scenes.

6

KFC Double Down

KFC has never been afraid of pushing nutritional boundaries, but in 2010 they certainly hit another level. The Double Down features bacon, Monterey Jack cheese, and a Colonel's special sauce encased between two seasoned, crispy slabs of fried chicken breast instead of bread buns.

The item sparked a media frenzy, with health advocates calling it a dietary disaster and foodies treating it as a dare. Ultimately, it proved to be a commercial hit. As it turns out, when it comes to extreme fast food, consumers are more than willing to ignore the carbs in favor of deliciousness.

7

That time KFC ran out of chicken

A fried chicken restaurant running out of its main ingredient sounds like a nightmare, but in 2018, it became real for KFC in the United Kingdom. In an effort to optimize logistics and save money, management switched its delivery contract to DHL. The transition went completely wrong, resulting in a supply chain jam that left over 900 UK locations with no chicken to fry.

Hundreds of stores were forced to shut down temporarily, sparking nationwide outrage, with desperate citizens even calling the police to complain. KFC managed to restore its reputation by leaning into self-deprecating humor, purchasing newspaper advertisements that featured an empty bucket rearranged to read "FCK".

8

The problem with the slogan in Chinese

When international fast food brands began expanding into foreign territories in the late 1980s, errors were very common. KFC experienced this firsthand when it opened its first store in Beijing, China, in 1987. The company wanted to proudly display its world-famous catchphrase, "Finger-Lickin' Good", to tempt local diners.

Unfortunately, due to an oversight in Mandarin translation, the slogan was literally translated to "Eat Your Fingers Off". While the phrase initially startled and amused local consumers, the brand quickly corrected the translation mishap to something more culturally appropriate and appetizing.

9

KFC's video game

Decades after the Colonel’s passing, KFC’s marketing division decided to lean into modern internet subcultures. In 2019, the brand shocked the gaming community by releasing an official, anime-style video game titled I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator.

Developed as a visual novel, the free game places the player in a culinary school alongside a young and handsome romanticized version of Colonel Sanders. The goal of the game is to successfully navigate cooking school battles while attempting to woo the chicken chef. Against all odds, the game became a viral sensation.

10

KFC releases its own console

Following the unexpected success of their video game, KFC’s marketing team announced the KFConsole in 2020. Many assumed it was an April Fool’s joke, but it turned out to be a genuine gaming PC.

The most bizarre feature of the console is its custom "Chicken Chamber". This specialized compartment uses the heat generated by the computer’s internal components to keep pieces of fried chicken warm and crispy while you play video games.

1

Althea Gibson

Image: Josephine Gasser

Born in 1927, Althea Gibson was an American tennis player and a professional golfer. As a sportswoman her ability was extraordinary, but her major achievement was breaking the color barrier in tennis in the 1950s.

Althea was the first African-American woman to play the U.S. National Championships and the first black woman to win a Grand Slam in 1956.

She won 11 Grand Slams, five singles titles, five doubles, and one mixed doubles title. And she opened the door for other black sportswomen to be under the spotlight. Quite impressive, right?

2

Eleanor Roosevelt

Image: René DeAnda

If aviation or sports were controversial places for women, imagine politics! But that didn’t stop Eleanor Roosevelt, a key figure in American politics .

As Franklin D. Roosevelt’s wife, who presided over America from 1933 to 1945, Eleanor was the longest-serving first lady of the United States and, as such she was unwaveringly committed to the people. She redefined the concept of the first lady.

She advocated for human rights and social justice and used her position to work for women, African Americans, and the impoverished. And to top it all, she was a central figure in drafting the Universal Declaration of Human Rights.

3

Amelia Earhart

Image: Tomas Martinez

Even if she was born in 1897, Amelia is considered a key figure of the 20th century because she was an aviation pioneer . As such she broke several records: She was the first woman to fly solo across the Atlantic and the first to promote commercial air travel.

But that wasn’t all, Amelia was an activist for women’s rights and wrote best-selling books narrating her adventures as a pilot. The mysteries behind her disappearance during her flight across the Pacific only made her a bigger icon.

4

Estée Lauder

Image: Towfiqu barbhuiya

Most of the professions held by the women in this article are accepted for women today, but not so long ago, being a woman and a successful businessperson wasn’t very common: That was the case with Estéé Lauder who launched her eponymous cosmetics company with her husband.

The brand's success never went unnoticed and it is a best-selling company in the present world. But to top her achievements, Lauder was listed as one of the 20 most influential businesspeople of the century!

5

Aretha Franklin

Image: Alberto Bigoni

During the 20th century, the music industry has seen some of the best singers and songwriters of all time. America has no shortage of talented musicians, but being named the Queen of Soul is something else altogether!

Aretha was a black singer, songwriter, and pianist, and her music gained her the Rolling Stones magazine recognition of "Greatest Singer of All Time" not once, but twice! Not to mention the 18 Grammy Awards or the Presidential Medal of Freedom, among other acknowledgments.

Her music has inspired millions of people around the world and it is still a reference in music and culture today.

6

Marilyn Monroe

Image: Jarvik Joshi

Marylin doesn’t need any kind of introduction, does she? She was and still is to this day a pop culture icon. Her work as an actress had a massive impact on the entertainment industry, but her work as a model did something else to the fashion industry: She was known as the "blonde bombshell" and gave birth to a true revolution in terms of body shapes, relationships, and more.

Influential and controversial depending on who talked about her, she was living proof that there is no such thing as bad marketing: All things considered, she still was the best-paid Hollywood actress of the time.

7

Helen Keller

Image: Aaron Burden

Keller’s story is both shocking and inspiring at the same time. At only 19 months of age, Hellen lost her sight and hearing due to an illness. But having a rough childhood never stopped her. Instead, and despite her disability, she became an advocate for the rights of disabled people, a political activist, and a lecturer.

She wrote 14 books, and hundreds of speeches and fought for women’s right to vote, labor rights, and world peace. If you want to be inspired by her story, you can read her autobiography The Story of My Life .

8

Julia Child

Image: Alyson McPhee

French cuisine is exquisite and we’ve got Julia Child to thank for the fact that we Americans know about it. Child revolutionized American cooking by bringing French cuisine to America through her cookbook Mastering the Art of French Cooking and her television show "The French Chef."

In her TV show, Child taught French cooking techniques in a way that is accessible to everyone. She was approachable and enthusiastic which made her an influential figure beyond the kitchen, she was a cultural icon.

9

Toni Morrison

Image: Olga Tutunaru

In the field of literature, Morrison is our chosen one since she was a true giant. Toni Morrison wrote novels that deeply influenced American literature and culture as well.

Her writing made her the first African American woman to receive the Nobel Prize in Literature. In her novels, like Beloved, Sula, and Song of Solomon , Morrison explores the topics of identity, race, history, and heritage. Her characters offer deep insights into the African American experience and humanity which makes her legacy an everlasting one.

10

Rosa Parks

Image: Ant Rozetsky

No article about influential women of the 20th century would be complete if we didn’t mention Rosa Parks.

In 1955, she refused to give her seat on a bus to a white passenger. Her courageous act of defiance sparked the Montgomery Bus Boycott and initiated the modern Civil Rights Movement. With a simple, but huge action, she challenged the whole system of racial segregation and inspired a nationwide movement for equality.

The bus boycott was the beginning, yet her work continued beyond that as she fought tirelessly for civil rights for the rest of her life.

1

Tony the tiger

Image: Sten Ritterfeld

Tony the Tiger is a strong contender for the title of the world’s most famous cereal mascot: his go get 'em' attitude and amazing design have cemented him as a pop culture icon. Tony has been the quintessential mascot for Frosted Flakes since the 1950s, encouraging families to add this delicious cereal to their kids’ breakfast.

Curiously, Tony first appeared as part of a group of mascots that included characters like Katy the Kangaroo or Elmo the Elephant. However, this tiger’s immense popularity made him Frosted Flakes' sole representative. In due time, Tony’s family got bigger: the character now has a spouse called "Mrs. Tony" and two children, Antoinette and Tony Jr.

2

Ronald McDonald

Image: Erik Mclean

McDonald’s chooses to describe their iconic mascot and symbol, Ronald McDonald as "The Smile Known Around the World." This phrase perfectly summarizes this clown’s unbelievable popularity: McDonald’s claims that Ronald is only second to Santa Claus in terms of recognition and that virtually every schoolchild in America can immediately identify him.

In his 1963 television debut, Ronald McDonald’s appearance was quite different: these television spots featured a clown with yellow hair, striped yellow pants, and a McDonald’s cup on his nose. It wasn’t until 1966 that a real-life clown helped redesign the character, turning him into this instantly recognizable mascot.

3

Snap, Crackle, and Pop

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0

Not many people know this, but the names of the three timeless Rice Krispies mascots actually come from a 1930s radio ad. At the time, Rice Krispies was advertised as "the talking cereal" and they promised to "merrily snap, crackle, and pop in a bowl of milk." A few years later, illustrator Vernon Grant took these onomatopoeic sounds to name the trio, calling them Snap, Crackle, and Pop.

Since their first appearance in 1933, these elf-like creatures have appeared in countless ads, often voiced by a myriad of talented actors that include names like Ben Schwartz, Tom Kenny, and Josh Brener.

4

Toucan Sam

Image: Necip Duman

As you might have noticed through their unusual spelling, Froot Loops are all about their loopy shape and the fun times that come with them. In that sense, this colorful breakfast cereal has an equally colorful representative: Toucan Sam, Froot Loops’ mascot since 1963.

Originally voiced by Hollywood legend Mel Blanc (responsible for voicing Bugs Bunny and Barney Rubble, among others), Toucan Sam has an extraordinary sense of smell, which helps him find Froot Loops from a great distance. Most Froot Loops ads end with Sam using his nose to locate a hidden bowl of cereal, before chanting his catchphrase "Follow your nose! It always knows!"

5

Phillie Phanatic

Image: Michael Stokes, CC BY 2.0

Few characters literally stand out as the Phillie Phanatic does. The moment you arrive at Citizens Bank Park to watch the amazing Philadelphia Phillies play, you will immediately notice this furry, green bird dancing somewhere in the stadium. Since 1978, this character has brought joy and treasured memories to countless Philadelphians.

Did you know that the Phanatic is a distant relative of the Muppets ? You would think his green fur made him a long-lost cousin of Kermit the Frog, but this relation comes from the fact that one of the Phanatic’s creators, Bonnie Erickson, also created the Muppets’ Miss Piggy and Statler & Waldorf.

6

Mr. Met

Image: Metropolitan Transportation Authority of the State of New York from United States of America, CC BY 2.0

We hope we don’t start any heated baseball debates by including this mascot, who many believe to be the very first Major League mascot to appear in human form. While Mr. Met first appeared as a cartoon character in programs, it was his 1964 introduction as a live costumed mascot that skyrocketed him to fame.

Although his design has varied over the years, Mr. Met is instantly recognizable through his striped Mets uniform and large baseball head. Soon after his inception, Mr. Met was given a female counterpart companion known as "Mrs. Met," who joins him in Citi Field to cheer on every New York Mets game.

7

Smokey the Bear

Image: Brian Wangenheim

Since 1944, Smokey the Bear has helped U.S. forests and landscapes with his prevention campaigns. Generations of American children have been inspired and encouraged by Smokey and his memorable catchphrase: "Only you can prevent wildfires!"

What’s interesting is that this iconic fictional bear inspired the name of a beloved real bear. In 1950, a three-month black bear cub was rescued from a massive wildfire in the Capitan Mountains in New Mexico. Although he was originally named "Hotfoot Teddy" by his rescuers, the cub was renamed "Smokey" after the fire safety mascot and was relocated to the National Zoo, where he grew up to become an American icon.

8

The California Raisins

Image: Syed F Hashemi

How did a 1986 commercial promoting the California Raisin Advisory Board end up becoming an Emmy-nominated, Billboard Hot 100-listed supergroup? Well, that’s the magic of the California Raisins at work. No one expected these anthropomorphized claymation raisins to be as popular as they were, and yet they went on to become the quintessential mascot for one of California’s most cherished agricultural products.

The Raisins were created by the advertising firm Foote, Cone & Belding. According to legend, one of the firm’s writers came up with the concept after saying "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'." To everyone’s surprise, the Raisins' rendition of Marvin Gaye’s classic song became a massive success and paved the way for numerous other TV appearances, including a Saturday morning cartoon and a Christmas special.

9

McGruff the Crime Dog

Image: sydney Rae

In a medium already filled with exemplary TV detectives, McGruff the Crime Dog broke through the ranks and taught an entire generation of American children to "Take a bite out of crime!" Dressed in his iconic beige raincoat (reminiscent of the legendary Frank Columbo), this anthropomorphic hound was created by the National Crime Prevention Council in an effort to help prevent crime in America.

Over 40 years have passed since his national debut, but McGruff the Crime Dog still manages to do his part in increasing the safety of all Americans. This iconic character has appeared in national campaigns as recently as 2022, and will undoubtedly return whenever his country needs him.

10

Uncle Sam

Image: Steve Shook from Moscow, Idaho, USA, CC BY 2.0

We’ll end with what many believe to be the most iconic personification of the United States. While Uncle Sam is perhaps most known for the "I Want You" posters encouraging citizens to enlist in WWI, the truth is that the character is much older than that. In fact, his origins can’t be entirely traced, to the point that the birth of this iconic character is still shrouded in mystery.

Most historians agree that Uncle Sam first came into use during the War of 1812. According to this popular theory, the man who inspired this mascot was Samuel Wilson, a meatpacker from New York who supplied rations to the Army during the war. Apparently, many soldiers jokingly referred to the U.S. initials in their packages (that stood for "United States") as the initials for "Uncle Sam," unknowingly giving birth to this American legend.