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Jack In The Box

Image: Studbee

And speaking of outer space… Before Mark Hamill became Luke Skywalker in Star Wars, he once worked the drive-thru at Jack in the Box. He was quickly fired, though. Customers complained after he spoke to them using a clown-like voice.

Decades later, in 2022, Hamill reunited with the brand in a comeback ad promoting two revived fan favorites: Spicy Chicken Strips and French Toast Sticks.

3

Taco Bell

Image: PJ Gal-Szabo

The company has pulled off some interesting marketing pranks over the years, but none as unforgettable as its 1996 April Fool’s joke announcing that it had purchased the Liberty Bell.

A full-page ad ran in major newspapers announcing the purchase of the historic bell to help reduce the national debt. The "Taco Liberty Bell" joke did not land well. It caused thousands of complaints; people contacted Taco Bell and the National Park Service demanding answers. Later that day, the company confirmed the story was a hoax, and the stunt went down as one of the most memorable marketing pranks of all time.

4

Domino’s Pizza

Image: Erick Galván

Back in the ’80s, when Domino’s expanded into Japan, the company ran into a problem: there was no Japanese word for "pepperoni." And, since it was the best-selling topping in the US, they could not risk leaving that pizza out of the menu! So, the brand had to coin a Japanese word for pepperoni. They went for ペパロニ (pronounced "peparoni").

5

Pizza Hut

Image: Joshua Hoehne

Pizza Hut has always been known for some memorable marketing stunts. When Back to the Future Part II hit theaters in 1989, the chain handed out "futuristic" sunglasses with every pie. In 1995, they recruited Donald Trump and Ivana Trump to introduce their first stuffed-crust pizza.

And who could forget the time, in 2001, when they delivered the first pizza ever sent into space, straight to the International Space Station (ISS)?

6

Starbucks

Image: Gema Saputera

Starbucks is such an iconic franchise that its presence can signal rising real-estate values. Studies show that neighborhoods with a new Starbucks often experience property-price increases above the usual rate.

Another interesting tidbit about the brand: inside its stores, employees are required to avoid wearing perfume, cologne, or other strong fragrances to prevent interfering with the aroma and taste of the coffee.

7

Coca-Cola

Image: Samuel Bryngelsson

From 1886 until 1959 (over seventy years!), a 6.5-oz glass or bottle of Coca-Cola cost exactly 5 cents. The company had strategic reasons for keeping the price so low and stable.

At the time, it was easier to get customers to insert a single nickel into vending machines rather than require multiple coins. The 5-cent price helped make Coca-Cola a simple, affordable choice.

8

McDonald’s

Image: Brett Jordan

The Golden Arches giant has had a long, sometimes on-, sometimes off-, relationship with Disney. McDonald’s began doing Happy Meal tie-ins with Disney characters in 1987 to promote Disney films.

For about ten years, the partnership was exclusive, but it fell off because Disney wanted to work with other food brands, and McDonald’s with other movie studios! Today, they still share a non-exclusive alliance.

9

Wendy’s

Image: Brian J. Tromp

Wendy’s square hamburger patties weren’t an accident; the idea reportedly came from a chain called Kewpee Hamburgers, a Kalamazoo favorite known for its square-shaped burgers. Founder Dave Thomas has said that as a child, he often ate at a Kewpee, and that those square patties inspired the look and feel of Wendy’s burgers.

Thomas had always loved those because corners poking out of the bun created the impression of a larger burger and made the meat easier to see.

10

KFC

Image: Aleks Dorohovich

KFC’s legendary "11 herbs & spices" recipe is kept under tight lock and key; the company splits the production of the spice mix between different suppliers so that no single person outside knows the full formula.

However, there was a time when Colonel Sanders offered that recipe at a very affordable price: he would license the recipe to restaurant owners for just 4 to 5 cents per chicken piece sold, giving them the right to cook and sell his secret-recipe chicken themselves.

11

Betty Crocker

Image: Lalada .

Betty Crocker was never a real person. Did you know? She was invented in 1921 by the Washburn-Crosby Company as a friendly, approachable name to respond to consumer letters.

Even though she was fictional, by 1945, Fortune magazine named "Betty Crocker" the second most famous woman in America, second only to Eleanor Roosevelt.

12

M&M

Image: Pixabay

There’s a long-standing debate about America’s favorite chocolate nuggets: Do different colors of M&M’s actually taste different? While many fans swear their favorite color has a distinct flavor, the brand consistently states that the only difference between colors is their dye; all other ingredients remain the same.

That said, some people claim that mini M&M’s taste sweeter than the regular ones. Some analyses suggest that mini M&M’s have a higher candy-shell-to-chocolate ratio, which could make them taste sweeter.

13

Heinz

Image: JEFERSON GOMES

Though ketchup is by far Heinz's flagship product, that was not the first one Henry J. Heinz sold. You probably could never guess what it was that he personally started selling back in 1869!

Horseradish! The first thing he ever sold, out of his house, under his name, was horseradish and other pickled goods like vinegar, sauerkraut, and pickles. This early business laid the groundwork for the now-famous condiments empire.

1

Smoked mackerel & leek hash

Image: Denis Agati

If you have 250 grams of potatoes, two large leeks, a can of smoked mackerel, and four eggs , you can make this delicious dish.

Cook the potatoes in the microwave for five minutes. Meanwhile, heat some oil in a frying pan over medium heat, add the leeks with a pinch of salt, and cook for 10 minutes. Add the potatoes, increase the heat, and fry for a couple of minutes. Flake the mackerel into the pan. Make four indents in the leek mixture, crack an egg into each, then cover the pan and cook for 6–8 minutes, until the whites have set and the yolks remain runny.

2

Cacio e pepe

Image: Immo Wegmann

You probably have a packet of dried spaghetti in your pantry. For this recipe, you’ll need 200 grams of spaghetti , 25 grams of butter , 50 grams of finely grated pecorino or parmesan cheese , and some black pepper .

Cook the pasta for 2 minutes less than the package instructions indicate. Meanwhile, melt the butter in a medium frying pan over low heat, add the ground black pepper, and toast for a few minutes. Transfer the pasta to the pan along with 100 ml of pasta water. Toss briefly, then evenly sprinkle the cheese over the pasta—but don’t stir. Let the cheese melt for 30 seconds, then toss everything together and stir until well combined.

3

Peanut butter & jam flapjacks

Image: Towfiqu barbhuiya

Peanut butter and jelly have saved the day more than once, and they do it again in this simple recipe. You’ll need 5 tablespoons of salted butter , 250 grams of peanut butter , 8 tablespoons of strawberry or raspberry jam , and 200 grams of rolled oats .

Preheat the oven, butter a 20 cm square cake tin, and line the base and sides with baking parchment. Put 3 tablespoons each of the peanut butter and jam in separate small bowls and set aside. Put the remaining peanut butter, the rest of the jam, and the butter and sugar into a pan set over medium heat and stir. Add the oats, then leave to cool for 5 minutes. Transfer it to the prepared cake tin and gently press it down with your hands. Dot the reserved peanut butter and jam over the top, then bake for 20–25 minutes.

4

Caramelized banana & chocolate pie

Image: Mike Dorner

This is a great dessert to improvise if you have three bananas , 70 grams of hazelnuts , 150 grams of dark chocolate , a 500-gram block of puff pastry , and three tablespoons of brown sugar .

Preheat the oven. Process the hazelnuts in a small food processor, then transfer them to a bowl with the chocolate. Roll out the pastry into a 30 cm circle on a sheet of baking parchment. Sprinkle the chocolate and hazelnut mixture evenly over the pastry, leaving a 5 cm border. Arrange the bananas on top and scatter most of the remaining hazelnuts over them. Fold the pastry edges over the filling. Transfer the pie, along with the baking parchment, to a baking sheet and chill in the fridge for at least 10 minutes. Bake for 25–30 minutes.

5

Garlic chicken parcels

Image: Claudio Schwarz

You will need two chicken breasts , a 320-gram sheet of all-butter puff pastry , 150 grams of garlic and herb cream cheese , half a lemon , and 200 grams of green beans and broccoli .

Heat the oven. Cut a slit halfway into each chicken breast, then place each one between two sheets of baking parchment and flatten slightly with a rolling pin. Cut the pastry sheet in half widthwise and place both halves on a baking tray. Place a chicken breast on top of each pastry half, then fill the cavities with the cream cheese. Sprinkle with lemon zest, then fold the edges of the pastry over the chicken and pinch to seal. Flip each parcel over so the seam is on the bottom. Then bake for 30 minutes until deep golden. About 10 minutes before your parcels are ready, steam or boil the greens until tender. Toss with a little oil, season, and serve.

6

Red pepper linguine

Image: amirali mirhashemian

The second pasta recipe on our list requires one roasted red pepper , a bit of olive oil , 50 grams of walnuts , a small garlic clove , 100 grams of spaghetti or linguine , and some parmesan cheese .

In a food processor, blend the roasted red pepper with the olive oil, walnuts, and garlic until smooth. Season well and set aside. Bring a pot of salted water to a boil, add the pasta, and cook for 1 minute less than the package instructions indicate. Drain, reserving a bit of the cooking water. Return the pasta to the pan, add the reserved cooking water and red pepper sauce, and warm through over low heat. Serve in a bowl, topped with parmesan and some chopped toasted walnuts.

7

Creamy tomato courgetti

Image: Caroline Attwood

The original recipe calls for Parma ham, but any ham you have in your fridge will do. You will need four slices of ham , half a pack of basil , 350 grams of tomato and mascarpone sauce , and a 250-gram pack of courgetti .

Tear the ham and basil into coarse pieces. Heat a frying pan over medium heat and dry-fry the ham until crisp. Transfer the ham and basil to a plate, then add the sauce to the same pan. Cook for 1–2 minutes, then stir in the courgetti. Cook for 1 more minute until warmed through. Divide between bowls and top with the ham and basil.

8

Jerk prawn & coconut rice bowls

Image: blackieshoot

If you have a 150-gram pack of peeled prawns , a bit of jerk seasoning , a 400-gram can of kidney beans in chili sauce , and a 250-gram pouch of ready-cooked coconut rice , you can make this quick and flavorful dish.

Heat a bit of oil in a large frying pan, add the prawns and jerk seasoning, and cook for two minutes. Drain the beans, reserving three tablespoons of the chili sauce. Add the beans to the pan along with the reserved sauce and coconut rice. Fry for 3–4 minutes, then season with salt to taste.

9

Sweet potatoes with mushrooms & rosemary

Image: Louis Hansel

If you have sweet potatoes lying around and aren’t sure what to make, here’s an idea. You’ll need two sweet potatoes , 200 grams of halved chestnut mushrooms , a bit of freshly chopped rosemary , and some Parmesan cheese .

Preheat the oven. Prick the sweet potatoes several times with a fork, then microwave them for 8–10 minutes until tender. Meanwhile, heat a bit of oil in a non-stick pan, add the mushrooms and rosemary, and cook over medium-high heat, stirring, until the mushrooms are tender and lightly browned. Season to taste. Transfer the potatoes to the oven and roast for 15 minutes until the skins start to crisp. Split them open, top with the mushrooms, and sprinkle with Parmesan before serving.

10

Sweet chili dogs

Image: American Heritage Chocolate

Who doesn’t love hot dogs? Or chili? This extra-simple recipe combines both. You’ll need four fat sausages , two onions , a bit of chili sauce , four hot dog buns , and two tablespoons of tomato purée .

Preheat the oven. Place the sausages in a roasting tin and cook for 20–25 minutes, turning occasionally, until golden and cooked through. Meanwhile, fry the onions in a bit of oil until softened. Stir in the chili sauce and tomato purée, season to taste, and cook for 1 minute more. Split the hot dog buns, add a spoonful of the sweet chili onions, place a sausage in each, then top with another spoonful of onions. Enjoy!

1

Dance marathons

Image: Ardian Lumi

Dancing has always been a praised activity for having some fun and passing the time. It’s simple and requires nothing but a music-playing device. So, back in the ‘20s, people felt the need to find a new twist for this basic entertainment and so they thought making dance marathons was a great idea.

How did they work? The concept was as simple as dancing: Couples would compete to see who could dance the longest all for a shot at cash prizes. But we’re not talking hours here—the contest could last for days! Audiences watched in fascination (and a bit of morbid curiosity, we might add) as exhausted dancers pushed their bodies to the limit. Remember, this was a time when missing out on a chance for quick money and a bit of fun was not a possibility!

2

Flagpole sitting

Image: Jonathan Simcoe

We don’t know if he was trying to break a record or if he just needed some alone time, but after Alvin "Shipwreck" Kelly climbed atop a flagpole in 1924 and stayed there for over 13 hours, a new fad was born: flagpole sitting.

And speaking of basic trends, this is exactly as you read it: People all over America were climbing up and sitting on flagpoles to see how long they could stay up there. We can all agree that these people were after entertainment and a bit of competition. And it got so serious the record eventually stretched to an astonishing 49 days!

By the 1930s, though, the thrill wore off and the fad faded, but the absurdity of it all remains—and earned it a spot on this list!

3

Stickball and stoopball

Image: Jeremy Stewardson

Sports today are no longer just about playing the game. For most of them, you need a lot of equipment, which is rather expensive, especially if you’re going to use it in the streets with your friends from the block.

Back in the ‘20s, baseball equipment was hard to come by. As a result, American kids in crowded urban areas came up with their own inventive versions of the game: stickball and stoopball. The fun behind this trend? Using whatever they had on hand to play: Broomsticks for bats, rubber balls, and parked cars or stoops as bases. The games required nothing more than creativity and a few friends. And no one can deny—the 1920s were indeed a creative time!

4

Johnny on a pony

Image: freestocks

This is a trend that started in the 1940s, and the names used for this game are simply hilarious: "Strong horses, weak donkeys," "Hunch, Cuddy, Hunch," just to name a few.

Johnny on a Pony, or Buck Buck, was a rough-and-tumble game in which one team bent over to form a "horse" while the other team took turns jumping on their backs, trying to knock them over .

You may think this was innocent, but not quite—it was chaotic, sometimes painful, and, more often than not, left participants in a pile of tangled limbs.

Kids do not care for those things, but the game’s physical nature made it exhilarating and dangerous at the same time. That’s why, eventually, concerned parents and schools stepped in and banned it—one too many injuries to keep it going!

5

Drive-In movie theaters

Image: Tim Mossholder

Movie theaters are great, but drive-in movie theaters are even better—they were the ultimate fusion of America’s love for cars and entertainment.

The first official drive-in theater opened in 1933, and it was an alternative for families to a fun and affordable night out under the night sky, watching a movie from the comfort of their car . No wonder this quickly became a beloved American pastime. And you can already imagine whose favorite this was: Teens and young couples, who enjoyed the privacy of their cars while watching the latest films of the time.

The trend slowly faded as film rentals became more popular, and later with the rise of streaming platforms. However, keep an eye out for this one, because it’s definitely making a comeback!

6

Miniature golf

Image: Will Porada

Some may argue that the fad behind miniature golf never actually died, and that’s partially true. But let’s go back to the time it first appeared and all the craze that erupted around it.

It wasn’t until Garnet Carter opened his "Tom Thumb" golf course in 1927 that miniature golf became a true sensation . Located in Lookout Mountain, Tennessee, Carter’s course wasn’t just about putting greens; it also featured miniature goblins, gnomes, and other fun obstacles for players.

We don’t know if he knew this would be so successful, but Carter went all in: He patented the design, and it hit the jackpot—miniature golf became a nationwide success.

7

Hood ornaments

Image: Clem Onojeghuo

Funny thing about the past: You didn’t always need to be extravagant to be trendy—sometimes, just a tiny ornament on your car was enough.

In the 1920s and ‘30s, no car was complete without a stylish hood ornament adorning its radiator . At first, these ornaments were designed to check on the engine temperature. But they soon evolved into artistic expressions of each brand to showcase wealth and personality.

We all recognize the winged goddess or the jaguar jumping out of the car, right?

However, this trend didn’t last long. As car designs modernized and safety became a concern, hood ornaments became less common, and eventually, all but disappeared. If you see a car with one of these today, you can bet it’s worth more than one can get in a lifetime!

8

Kilroy was here

Image: Richard Cohrs

There are two generations: One is looking for Waldo, and the other is looking for Kilroy. Which one do you belong to? Now, if you’re wondering who Kilroy is, let us tell you.

Kilroy was a doodle, and the complete drawing consisted of Kilroy and a message that read "Kilroy Was Here." This graffiti popped up just about everywhere during World War II.

The doodle, featuring a bald, long-nosed figure peeking over a wall, was a symbol of American presence and humor. It’s said that Kilroy was originally the work of James J. Kilroy, a shipyard inspector who scrawled it on equipment he inspected.

But that was just the beginning—the drawing spread to every corner of the globe. Have you ever come across one?

9

Swing dancing

Image: Clarisse Meyer

Few things are as time-sensitive and culturally reflective of an era, don’t you think? In the early 20th century, specifically during the 1920s and 1930s, the dance that dominated every dance floor was swing . And it makes perfect sense—this was the Jazz Age, so swing dancing perfectly matched the exuberance of that music!

Dances like the Lindy Hop, Charleston, and Jitterbug took over dance halls, with young people spinning, jumping, and flipping to the infectious rhythm of big bands.

Older generations sometimes frowned upon the flashy, intimate dance styles, but that only made them more appealing to rebellious youth. Some things never change!

10

Stamp collecting

Image: Tolga deniz Aran

Philately is the collection of stamps or the study of them, and it became a fad across the United States during the 1920s and the ‘30s. Why? Here is the reason.

Stamps offered people a way to explore history, geography, and art. They were everyday items, easy to access, and nobody could escape them. For example, President Franklin D. Roosevelt was an avid stamp collector. Not that he needed them to learn about history or art—it was just a way to have fun.

Contrary to other trends we have discussed, schools encouraged this hobby, because it was both educational and enjoyable. Collecting stuff is a never-ending trend; there are all kinds of collections today and stamp collections today are almost invaluable!