General General 4 min read

WHICH ONE WOULD YOU LIVE IN?

Which Are The 10 Most Popular Architectural Styles In America?

Image: Todd Kent

Land of the free, home of the brave, right? As far as architecture is concerned, that is very much true. As long as you can imagine it (and afford it, and get your blueprints approved), you can make it. America has many different styles of architecture , some more eccentric, some more unassuming. In this list, we have favored the latter and compiled ten of the most popular ones in the country because, as Tom Waits says, "What makes a house grand, ain't the roof or the doors. If there's love in a house, it's a palace for sure".

1
Townhouse

Image: Aman Kumar

Most commonly found in cities, townhouses have spacious layouts, more amenities than the condo styles, and lower maintenance than most residential homes. They’re typically two or three-story homes, usually sharing one or two walls with adjacent properties, and a rooftop deck to enjoy sprawling views.

While the most famous examples are the ones from New York or San Francisco, thanks to TV series and movies, these types of homes can be found all over the country.

2
Cape Cod

Image: Phil Hearing

Cape Cod houses bring to mind the classic American cottage style but with a weekend feel to them. This type of home design migrated from the UK to the United States, maintaining its symmetrical design and central chimney.

These houses feature a steep roof to keep snow from accumulating, dormer windows for added light, wood siding and shutters to keep the heat in, and hardwood floors for comfort and practicality.

3
Modern

Image: Avi Werde

Funny how the word "modern" is used to define things that happened 100 years ago, right? Emerging in the 1920s to embrace minimalism and reject the more ornate house styles, modern house styles include progressive elements such as asymmetrical exteriors, flat roofs, and integrated outdoor spaces.

Many modern interiors also feature minimal to zero molding and trim, neutral color palettes, and metal accents to accentuate the simplicity of its design.

4
Farmhouse

Image: Raychel Sanner

A house design that has been around for a long time, the farmhouse style was created back in the early 1700s, as housing for farmers and is all about practicality.

Modern farmhouses still showcase many of the same features from the original design such as large, wraparound front porches, clapboard siding, large fireplaces, wood floors, eat-in kitchens, and oversized kitchen sinks.

5
Craftsman

Image: Lernestorod

This style became increasingly popular in the 1900s and has remained a staple throughout the 21st century. Craftsman style adds charm to any neighborhood with its exterior features, including shingles, low-pitched roofs, and covered front porches.

These types of houses feature interior details such as thick trim, prominent ceiling beams, and built-in shelving and seating.

6
Contemporary

Image: James Kovin

A style often compared to modern style architecture, contemporary is very much a trend these days among house builders. These homes have simple forms without elaborate ornamentation or detail.

Showcasing geometric lines, large windows and doors to bring in light, and open floor plans, contemporary homes often incorporate sustainable and eco-friendly building materials, textures, and components, exposed roof beams, and flat or low-pitched roofs.

7
Cottage

Image: Czapp Botond

As the name implies, cottage houses of the 1920s and 30s were inspired by the cozy cottage-style houses of the English countryside, but with a more modern twist.

This style of house typically has a steep, thatched roof, arched doorways, and shuttered windows. They can be found in semi-rural areas, closed communities, and holiday spots, among other places.

8
Mid-Century Modern

Image: Lenalensen

A style that has been well represented in modern media, the mid-century modern style is part of the modernism movement and dates back to post-World War II, and remained popular throughout the 1970s.

This design is characterized by minimalism. Think of clean lines and floor-to-ceiling windows, open layouts, and a mix of natural and manufactured materials for the interior elements like wood, stone, steel, and plastic.

9
Colonial

Image: Mateus Campos Felipe

Another early style, colonial architecture has maintained its allure in many parts of the United States. These classic homes are known for their vintage charm, decorative doorways, and symmetrical window placement.

Many of these houses will be similar to the Cape Cod-style home because of their symmetry and side-gabled roofs but with two or three stories, fireplaces, and brick or wood exteriors.

10
Ranch

Image: Michal Průcha

A style that dates back to the 1930s, ranch homes grew in popularity during the 1950s and 1960s, and are still popular today. This architecture is known for its simple, single-story floor plan, low-to-the-ground look, often with an open layout and occasional basement.

With a smaller yard, attached garage, and a low-pitched roof, the ranch-style home often features large windows and sliding glass doors, encouraging an indoor-outdoor living style. A ranch can also be called a ‘rambler,’ depending on which region in the country it is located.

History History 4 min read

Which ad do you remember?

From Nike to Dove: Discover the stories behind 12 iconic ads

Image: Shreesha bhat

Some ads are so catchy, clever, or downright bold that they become part of American culture. From slogans we still repeat to jingles we can’t forget, the best campaigns leave a lasting impression. Take a look at the stories behind 12 of these iconic pieces. Which one do you remember most?

1
Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2
Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3
Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4
Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5
Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6
Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7
Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8
KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9
Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10
Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11
California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12
Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

General General 5 min read

WHEN WAS YOUR LAST VISIT TO THE MALL?

Did You Know These 10 Huge Malls Are Closed Or Closing Its Doors?

Image: Christian Wiediger

There is no "Too big to fail" in the world of retail. Even big businesses, with access to deep pockets, market research, and countless advisors, can bite the dust just like your local corner store. Or, perhaps, not in exactly the same way, but with very similar results.

The huge malls built in the 70s, 80s, and 90s have been enduring traffic decline for a couple of decades now, due to the rise of online shopping which, along with the rising price of property taxes, costs, rent, and vacancy, the COVID-19 pandemic and a few other factors, these commercial behemoths have been forced to close their doors. Take a look at ten of these once-bustling buildings and see if you ever frequented one of them.

1
Randall Park Mall, Ohio

Image: Carl Raw

Randall Park Mall opened in 1976 when huge retail complexes were designed to be at the heart of their communities. It was one of the largest indoor malls in the country, with more than 200 shops. However by 2009, following years of declining business and the more immediate impact of the Great Recession, Randall Park Mall closed its doors.

Encompassing nearly 2.2 million square feet of space and reportedly costing $175 million to build, Randall Park Mall was deemed such a colossal miscalculation that it closed after only 33 years in operation and was demolished before reaching forty years.

2
Circle Centre Mall, Indiana

Image: Michael Weidemann

Circle Centre opened to the public on September 8, 1995, incorporating existing downtown structures such as the former L. S. Ayres flagship store. Real efforts were made in its design to incorporate historic elements, such as the retention of the facades of buildings that had previously existed on the site.

Most malls rely on their department and anchor stores to survive, but, with the closure of Nordstrom in 2011 and of Carson's on April 29, 2018, the mall has been left without any department stores. In response to the changing retail conditions, the mall has explored non-traditional uses; for example, in 2014 The Indianapolis Star moved its offices into part of the space vacated by Nordstrom.

3
East Hills Shopping Center, Missouri

Image: Alexander Kovacs

East Hills Shopping Center is an enclosed shopping mall that opened in 1965, as one of the first malls in the Midwestern U.S. After enjoying several decades of success during the early days of malls, East Hills lost many tenants throughout the 1990s.

The COVID-19 pandemic brought many businesses to a close. On August 27, 2022, Dillard's permanently closed its doors followed by Party City in April 2023. The mall currently features JCPenney as its only anchor tenant.

4
Exton Square Mall, Pennsylvania

Image: mostafa meraji

The Exton Square Mall opened its doors in March 1973. Among its earlier memories, it holds the distinction of hosting the first Chick-fil-A restaurant on its premises.

In recent years, the mall has experienced an increase in vacancy rates, due to declining mall traffic and ongoing competition from the larger King of Prussia mall located 14 miles away. Many of the remaining stores are non-traditional tenants such as medical offices, a chess club, an art studio and gallery, and a chamber of commerce office.

5
Pittsburgh Mills Galleria, Pennsylvania

Image: Alexander Kovacs

Pittsburgh Mills Galleria is a dead mall that opened to much fanfare on July 14, 2005, but it never achieved the success its owners had hoped for. Only a year after opening, Lucky Strike Lanes closed and was eventually replaced with two restaurants and a banquet hall.

As of February 2023, there are only about 20 stores left, including 6 major chain stores. The food court, which once housed two full-service restaurants, a Starbucks, 10 counter restaurants, and several push-cart vendors, is now completely vacant.

6
Midway Mall, Ohio

Image: Pascal Bernardon

Midway Mall originally opened on September 22, 1966. Its anchor stores were Higbees, JCPenney, and Sears but over the years, brands changed and eventually left. As of 2023, with former anchor Dunham's Sports closing its branch there, it is considered a dead mall.

In 2023, the Lorain County Port Authority voted to buy and develop the mall site but, on May 1, 2024, the port authority sold the property to Industrial Commercial Properties, which intends to turn the mall into an industrial park.

7
Signal Hill Mall, North Carolina

Image: Ervan Sugiana

Signal Hill Mall was a regional enclosed shopping mall that opened in 1973 with more than 40 stores. The mall experienced a great deal of decline since the 2010s, losing most of its major stores throughout the decade and receiving significant media attention as an example of what is popularly known as a dead mall.

As of 2022, the mall has continued to decline, and despite discussions about the possibility of the mall being repurposed for non-retail use, nothing has been done. The mall is occasionally used as a space for community and recreational events by Statesville residents but that is all the activity on its premises.

8
Century III Mall, Pennsylvania

Image: Raymond Kotewicz

The eighth entry on this list hailing from Pennsylvania is an already abandoned mall. Century III Mall was built on a former slag dump and it operated from 1979 to 2019 - almost 40 years, which is not a bad number for a mall. It was the third-largest shopping mall in the world when it opened, but it has since been surpassed by much larger malls.

Following a similar route to the ones we have seen before, its occupancy rate fell from 40 percent in January 2016 to 10 percent by December 2017. Demolition of the mall began on March 26, 2024, starting with the attached external parking garage structure, but it will take a year until the entire structure is gone.

9
Gwinnett Place Mall, Georgia

Image: Casey Lovegrove

Stranger Things fans might recognize this building as the "Starcourt Mall" featured in the third season of the series. Once the leading mall in the region, Gwinnett Place Mall is now largely vacant.

It was challenged by the openings of the Mall of Georgia in 1999 and Sugarloaf Mills in 2001 and lost a large part of its customer base. It also failed to attract any new anchor stores for several years. In 2008, Gwinnett Technical College opened an International Education Center in the mall, where students take foreign language classes. Not much of a mall anymore.

10
Hawthorne Plaza Shopping Center, California

Image: David Valentine

Let us close the list with Hawthorne Plaza , an abandoned enclosed shopping mall with 134 stores that opened in February 1977. It included an indoor mall with three anchor stores and freestanding stores. Despite its initial popularity, the mall went into decline in the 1980s and 1990s.

The number of occupied stores declined from 130 in the late 1980s to around 70 in 1998. The mall's final anchor, JCPenney, closed in 1998 and the mall itself closed in 1999. The southern section of the mall across from the parking structure was demolished in 1998 and rebuilt as a strip mall. It currently includes a supermarket, a pharmacy, and some small restaurants.

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